THE COMPANY

YOU KEEP Our mission: empowering hair professionals with smart solutions to exceed customer expectations. – Everything we do is designed to help make hair professionals more successful – S alon exclusive - Never sold in mass retail outlets – A  true professional brand that works to improve and retain your residual business - you own it. you build it. you keep it. – E mbracing a culture of integrity - family owned and privately operated since 1983

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WE MEAN

BUSINESS Unlike many brands in the professional beauty industry, we have remained truly professional from day one. That means despite the changing marketplace, you won’t find our products on the shelves of any mass retail outlets. This salon-exclusivity allows you to positively impact your business by improving client retention, increasing retail sales and overall salon revenue. In other words, when it comes to the revenue generated from retailing Scruples’ CLASSIC COLLECTION YOU OWN IT. YOU BUILD IT. YOU KEEP IT.

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ESTABLISHED IN 1983.

REIMAGINED

FOR TODAY. – D esigned to handle every hair type – G luten-free, paba-free and cruelty-free – G entle and color safe – Salon-exclusive, not available in mass retail outlets – Established, trusted formulas

SCIENCE IS SEXY

MUCOPOLYSACCHARIDES add moisture-binding qualities to keep hair flexible, healthy and shiny

Scruples’ Protective Barrier Complex (PBX) is comprised of four essential ingredients: Mucopolysaccharides, UV Absorbers, Hydrolyzed Proteins and Silicone Conditioners.

UV ABSORBERS help protect hair from environmental damage and color fade

Whether your hair is fine, coarse, normal or color treated, PBX works to replenish moisture and add protein to help maintain elasticity and improve hair’s inner strength - leaving it manageable, healthy and noticeably sexy.

HYDROLYZED PROTEINS provide hair with strength, body and volume SILICONE CONDITIONERS promote shine for healthy, conditioned hair

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SHAMPOO Designed to work with all hair types to gently cleanse, nourish and help repair while delivering special attention to your every need.

CONDITION With daily to deep reparative conditioners and everything in between — you can be sure to find just the remedy your hair needs.

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STYLE From styling primers to shine, volume, texture and hold - Scruples’ CLASSIC COLLECTION has an array of products formulated to give every styling need the undivided attention it deserves.

FINISH Complement your style with versatile finishing products that are formulated to complete your ultimate look.

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HAIR CARE

CATEGORIES

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• Helps nourish color and chemically treated hair

• Softens and treated hair

• Sulfate-free and gentle for all hair types

• Helps prolong the life of haircolor

restores

chemically

• Helps prolong the life of haircolor

• Shields strands from dryness and damage

• Argan promotes healthy, shiny hair

• For daily use

Sizes: gallon, liter, 12 oz/350 ml, 2 oz/60 ml pH: 6.0

Sizes: 6.7 oz/195 ml pH: 4.7

MOISTURE BATH replenishing shampoo

MOISTUREX replenishing conditioner

• Helps restore moisture and elasticity

• Enhances pliability in dry, brittle and coarse hair

• Exceptional for dry, brittle and coarse hair

• Penetrates deep to restore moisture

• Leaves hair silky and shiny

• Adds elasticity and shine

• For daily use

• Use as needed for optimal results

Sizes: gallon, liter, 12 oz/350 ml pH: 5.5

Sizes: gallon, liter, 8.5 oz/250 ml pH: 3.5 NOTE: Use QUICKSEAL Conditioner daily

COLOR CARE

TOTAL INTEGRITY ultra rich conditioner

RENEWAL color retention shampoo

RENEWAL color retention conditioner

• Helps prevent color fade

• Helps prevent color fade

• Leaves hair shiny and vibrant

• Smoothes cuticle

• Helps protect hair from environmental damage

• Leaves hair shiny and healthy

• For daily use

Sizes: gallon, liter, 8.5 oz/250 ml, 2oz/60ml pH: 4.3

Sizes: gallon, liter, 12 oz/350 ml, 2oz/60ml pH: 6.0

STRENGTH

HYDRATE

ESSENTIAL

TOTAL INTEGRITY ultra rich shampoo

• Use daily for optimal results

STRUCTURE BATH volumizing shampoo

ER emergency repair conditioner

• Keratin protein helps strengthen hair

• Keratin protein adds strength to hair

• Adds incredible body and volume • Great for fine, limp or damaged hair

• Penetrates deeply to restore damaged hair

• For daily use

• Conditions and adds shine

Sizes: gallon, liter, 12 oz/350 ml pH: 5.5

• Use as needed for light or intensive repair Sizes: gallon, liter, 8.5 oz/250 ml pH: 3.6 NOTE: Use QUICKSEAL Conditioner daily

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• Gently removes metals, minerals and chlorine • Leaves hair unbelievably clean • Use as often as needed • Use prior to all chemical services Sizes: gallon, liter, 12 oz/350 ml pH: 7.2

Gently removes waxes, oils, polymers, resins, medications and discoloration caused by metals, minerals and chlorine from hair.

SPECIALTY

PURIFY

HAIR CLEARIFIER deep cleansing shampoo

Sizes: liter, 8.5 oz/250 ml pH: 4.0

DAILY

NOTE: Professional use only

CLEARET dandruff & deodorizing shampoo

PLATINUM SHINE toning shampoo

DRY SHAMPOO fresh finish

• Helps prevent flaking and itching

• Gentle, sulfate-free formula

• Helps eliminate unpleasant odors

• Neutralizes warm / brassy tones in brown, blonde and gray hair

• Multi-purpose dry shampoo, texturizing and finishing spray

• Works to soothe scalp

QUICKSEAL detangling conditioner • For all hair types

• Use at least twice a week or as directed by a doctor Sizes: liter, 8.5 oz/250 ml pH: 5.5

• Deep purple toning base

• Provides texture, volume and control

Sizes: liter, 8.5 oz/250 ml pH: 7.0

• For daily use Sizes: 7.5 oz/250 ml pH: N/A

• Detangles as it conditions • Weightless formula • Soothes, seals and eliminates static

• Absorbs excess oil, leaving hair fresh and clean

QUICK RECOVERY leave-in conditioner

COMPLETE RECOVERY treatment masque

• Helps repair dry damaged hair

• For chemically treated or damaged hair

• For daily use with all shampoos Sizes: gallon, liter, 8.5 oz/250 ml, 2 oz/60 ml pH: 4.3

• Detangler and thermal protector for all hair types • Controls frizz and adds shine

• Helps nourish, soften and restore elasticity

• Seals and protects haircolor

• Works deep to help repair

Sizes: 6 oz/175 ml pH: 5.7

• Adds strength, moisture and shine Sizes: 25 oz/739 g, 8 oz/227 g pH: 5.5

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CONTROL

CATEGORIES 019

GLOSS

STYLE PRIMER BLOW DRY SPRAY save time & protect

DESIGN BASE BB creme for hair

• Reduces blow dry time

• Vital primer and instant split end repair

• Helps protect hair from thermal styling damage

• Enhances styling results

• Lightweight formula creates great styling base

• Smoothes cuticle and adds shine

• Conditions, reduces frizz and adds shine

Sizes: 2.5 oz/71 g pH: N/A

• Humidity resistant and UV protectant

RENEWAL hair therapy polish

SOOTHING POLISH conditioning serum

• Instantly restores lifeless hair

• Detangles and adds shine

• Formulated with vitamin and antioxidant rich argan oil

• Leaves hair looking and feeling healthy

• Creates outstanding shine

• Lightweight formula

• Tames, defrizzes and seals cuticle

• Great styling base

Sizes: 2 oz/60 ml pH: N/A

Sizes: 3.4 oz/100 ml pH: N/A

PEARL FINISH humectant pomade

HYPERSHINE repair spray

• Non-greasy formula adds incredible shine

• Helps repair and leaves hair looking healthy

• Contains reflective mica • Creates a beautiful, radiant finish

• Smoothes and seals when used with heated tools

• Adds definition and separation

• Contains conditioning argan oil

Sizes: 1.24 oz/35 g pH: N/A

• Adds shine Sizes: 4.2 oz/125 ml pH: N/A

Sizes: 5.6 oz/195 ml pH: 5.5

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FIRM

FLEXIBLE TEXTURE FIX sea salt spray gel

CREME PARFAIT volumizing foam

SILK CONTROL blow dry elixir

HEAT UP styling & finishing thermal spray

TEXTURIZING PASTE sculpt & create

• Creates healthy, textured waves that hold without stiffness

• Incredible volume, control and shine

• Adds body and control

• Protects hair from thermal styling damage

• Creative sculpting tool

• Smoothes and seals cuticle

• Builds beach-inspired volume

• Rich, weightless foam

• Adds shine

• Delivers control and hold

• Aloe extract nourishes hair

• Great styling base

• Creates healthy, silky hair

• Adds texture

• Delivers separation, control and texture

• Water soluble

• Alcohol-free

• Firm yet pliable hold

Sizes: 8.5 oz/250 ml pH: 5.5

Sizes: 5 oz/148 ml pH: 7.0

• Water soluble

Sizes: 8.5 oz/250 ml pH: 6.3

Sizes: 8.5 oz/250 ml pH: 5.5

Sizes: 3.5 oz/100 g pH: 5.4

TWISTED curl defining creme

SMOOTH OUT straightening gel

DUAL DESIGN gel / wax

ENFORCE working & finishing hair spray

HIGH DEFINITION hair spray

• Defrizzes for conditioned curls

• Controls unruly curls

• Unique dual purpose styling tool

• Adds volume, control and hold

• Dry shaping and finishing spray

• Controls and manages unruly hair

• Smoothes and tames frizz

• Gel on wet hair / wax on dry hair

• Use for working, styling and finishing

• Volume, control and shine

• Defines and enhances curls

• Conditions and protects hair

• Creates volume and separation

• Great in wet or dry hair

• Never wet or tacky

• Dries without stiffness

• Adds incredible shine

• Provides high shine

• Water soluble

• Water soluble

Sizes: net wt 5 oz/142 ml pH: 7.5

Sizes: liter, 8.5 oz/250 ml pH: 5.0

Sizes: net wt 4 oz/114 ml pH: 6.2

Sizes: liter, 8.5 oz/250 ml pH: 7.7

Sizes: net wt 10.6 oz/350 ml, net wt 1.5 oz/50 ml pH: N/A

• Provides extreme volume

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EXTRA FIRM

STYLING

COCKTAILS HIGH IMPACT Styling Gel + SMOOTH OUT Straightening Gel • Smoothes with extra firm hold, for use on wet hair DUAL DESIGN Gel / Wax + ENFORCE Sculpting Glaze • Extra hold and high shine, for use on wet hair DUAL DESIGN Gel / Wax + SMOOTH OUT Straightening Gel • Sleek, controlled styling, for use on wet hair

DIRECT VOLUME root lifter

HIGH IMPACT styling gel

• Volume where you need it • Unbelievable body and shine

• Non-flaking, water soluble, extra firm hold gel

• Extreme hold

• Leaves hair frizz-free and shiny

• Hair feels thick, full and manageable

• Maximum control workable styling

Sizes: 8.5 oz/250 ml pH: 8.2

for

superior,

• Humidity resistant

ENFORCE sculpting glaze

Sizes: 6 oz/178 ml, 2 oz/60 ml pH: 7.2

ROCK HARD finishing spray

• Creates body and lift

• Long lasting finishing spray

• Provides long-lasting hold

• Quick dry formula

• Mold, sculpt and shape hair

• All day hold

• Water soluble

• Water soluble

Sizes: gallon, liter, 8.5 oz/250 ml pH: 6.5

Sizes: net wt 10.6 oz/350 ml pH: 7.6

TEXTURIZING PASTE Sculpt & Create + ENFORCE Sculpting Glaze • Shine, control and firm memory, for use on wet hair CREME PARFAIT Volumizing Foam + RENEWAL Hair Therapy Polish • Light control and shine, for use on wet hair TWISTED Curl Defining Creme + SOOTHING POLISH Conditioning Serum • Soft, flexible curl with extra volume, for use on wet or dry hair TEXTURIZING PASTE Sculpt & Create + SOOTHING POLISH Conditioning Serum • Moldable styling with medium hold and shine, for use on dry hair HYPERSHINE Repair Spray + HEAT UP Styling & Finishing Thermal Spray • Provides slip when styling and leaves hair incredibly shiny with lasting hold, for use on wet or dry hair

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SCRUPLES

HAIRCOLOR Compliment your client’s hair care and styling with customized haircolor from Scruples. CREME COLOUR SYSTEM TRUE INTEGRITY Opalesecent Creme Colour • The reflection of a translucent with the coverage of an opaque ILLUSIONIST Brilliant Creme Highlights • Controlled lift with 9 brilliant selections ranging from intense reds and coppers to luminious blondes HYPNOTIC Single−Step Creme Lowlights • Contains the filler and lowlight shade in one simple, time-saving formula

GEL COLOR SYSTEM HIGH DEFINITION Custom Mixing • Gel Color System • 10 pure-base mixing colors are all you need to produce over 200 permanent and demi-permanent colors BLAZING HIGHLIGHTS Toner Infused • Gel Color System • Lifts up to 7 levels through natural or color treated hair and deposits permanent haircolor in a single process SHADOW LOWLIGHTS Filler Infused • Gel Color System • 7 filler infused gel colors mix to create 18 beautiful lowlight shades

SPECIALTY COLOR SYSTEM POWER BLONDE Lightening & Toning System • Triple protection – Lightening Powder / Conditioning Gel Toners / Enhancing Shampoo and Conditioner URBAN SHOCK Color Craze • Choose from 8 intense, ammonia-free colors that mix to create custom colors MENZ 5 Minute Haircolor • Ammonia-free, deposit-only permanent haircolor

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72009-21 216

scrupleshaircare.com