The classical, cinematic & chill out music-video channel
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Classical Music TV Market C Music TV HD Distribu/on
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The music television channel or the music-‐video?
• In 1981 MTV launched, the music-‐video was born & pop culture changed forever • MTV revolu/onised the way that music on television was consumed & perceived • Music television created new global superstars – Michael Jackson’s Thriller broke all records
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• MTV’s success means all ‘pop music’ genres worldwide now have music-‐video channels…
• But what about ‘classical music’? Nothing but full length concerts & operas...
Why?
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‘Core Classical’ • Age 60 + • Male (70%) • High income • Educated to University level • ACends Opera & Concerts • ReHred This is the typical ‘core classical’ audience profile, worldwide
• Niche television only aims to aPract this ‘Core Classical’ with long form concerts...
…and so of course only this ‘Core Classical’ niche audience watches
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• We know broad & young audiences love orchestral music in movies soundtracks like Gladiator, Harry PoCer, Pirates of the Caribbean or Jurassic Park. • But tradi/onal classical television channels are too boring for broad & young audiences…. Why not create the world’s first ever film soundtrack & classical music-‐video channel?
“Classical music is about to get it’s biggest Christmas present since Handel wrote the Messiah in 1741... C Music TV could change the way that classical music is perceived forever” Julian Lloyd-‐Webber, The Guardian Newspaper, London 2007
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Classical Music TV Market C Music TV HD Distribu/on
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C in C Music TV stands for Classical & CinemaHc (film soundtrack) music
• C Music TV replaces tradi/onal niche long-‐form 2 hour concerts & operas with exclusive short form classical & soundtrack music-‐videos more usually associated with pop music channels, appealing to a mass audience for the first /me. • C Music TV is unique world wide & has revolu/onised the classical music industry • C Music TV does not carry any adver/sing breaks, just music-‐videos from the world’s finest ar/sts as they have never been seen before, 24 hours a day.
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CINEMATIC MUSIC: Classic movie soundtracks alongside the latest theatrical releases weekly including Interstellar, Birdman, Hunger Games, Gravity, Bond, Star Wars & many more ….
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CLASSICAL MUSIC: The world’s greatest ar/sts exclusively as they’ve never been seen before including Kyung Wha Chung, Yo-‐Yo Ma, Andrea Bocelli, Joshua Bell, Il Divo, Aston, The Piano Guys, Vanessa Mae, 2CELLOS, Myleene Klass, Andre Rieu & many more….
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C Music TV’s unique music-‐video format removes barriers of access to classical music, making it accessible to young & broad audiences for the very first /me... Social Demographic
AB
C2D
E
C Music core audiences
School or Parents
C Music secondary audience
Youth Music TV * 10
20 1st MP3
30 1st Album
40
50
1st Concert 1st Opera
60 1st Magazine / Book
* This audience is now migrating to mobile & internet for new videos
Age
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• C Music TV aPracts a completely different audience to Mezzo or Brava • The channel appeals to a 55% Female Audience • 35-‐54 Core target House Wives with Children • It also appeals to under 25 year olds • The channel never broadcasts anything unsuitable for children
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C Music TV schedule is carefully tailored to engage audiences throughout the day by ensuring the mood of our cap/va/ng music-‐videos match the /me of day.
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C Music TV has a library of 1,000’s of exclusive music-‐videos & our talented in-‐house editors produce at least 4 new movie videos each week
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We playlist like a pop radio sta/on and have an annual video refresh rate of 50% new content. The weekly playlist is 500-‐600 video tracks.
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New shows for 2015 include C Music TV EssenHals, Weekly Top Ten & C Music TV Showcase
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• C Music TV creates exclusive music videos & interviews in-‐house • Ar/sts we have launched on air with in house exclusive music-‐videos include 2CELLOS & the Saxophonist Amy Dickson
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• C Music TV has created a new promo/onal plaqorm for classical ar/sts & composers as MTV did 30 years ago • C Music TV is the centre of a virtuous circle of new video produc/on & promo/on… C Music TV Audience
New Ar/st Video Produc/on
Increase in Music & Concert Sales
New Audiences for Ar/st
• We act as a catalyst for ‘local’ video produc/on in our new broadcast territories • We also work closely with Independent & all of the Major Record Labels & Studios
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iPad, Mobile & Online
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• The C Music TV website (at www.cmusic.tv) offers iPad, tablet & mobile web users exclusive informa/on & news about the music, ar/sts & composers while they watch • This helps audiences discover more about our music & ar/sts
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• C Music TV revolu/onary approach has seen it named ‘Best Music Channel’ in Europe, The Middle East & Africa an unprecedented 3 /mes at the Eutelsat TV Awards. The awards are selected from over 4,500 channels broadcas/ng to more than 500 million people.
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Classical Music TV Market C Music TV Distribu6on
C Music TV has 11 satellite signals globally as well as localised playout in Central & South America
SES 5 (E5º) 2010 Eutelsat 36B Sub Sahara 35.9º Eutelsat 10A (E10º) Eutelsat W5 (5º) Hispasat 1E x 2 beams Eutelsat 36B South Africa Sri Lanka (Cable) South America HD Central America HD 2014 Arabsat Badr 5 E26 Orion Express HD AsiaSat 5 HD
C Music TV has never lost a contract & now has paid carriage in more than 120 countries EUROPE AUSTRIA BULGARIA CROATIA CZECH REPUBLIC
DENMARK ESTONIA FRANCE
GERMANY
GREECE
HUNGARY
ICELAND LUXEMBOURG NORWAY MALTA MOLDOVA MONTENEGRO POLAND PORTUGAL
FERNSEHPAKET PLAYBOX CABLE HDTV BULGARIA B.NET HRVATSKA FORCOMNET KABELOVA KARVINA 02 TELEFONICA UPC CZECH REPUBLIC FAST TV ELION STV AS FREE NEUF BOUYGUES TELECOM TELEFONICA / ALICE T-‐HOME KABELKIOSK WILHELM TEL CONN-‐X TV (OTE) HELLAS
COM.UNIQUE RUBICOM TARR FAST TV P&T LUXEMBOURG FAST TV MALITA ARAX-‐IMPEX SRL CABLING TV TELEWIJZA / TESAT MEO CABOVISAO PORTUGAL TELECOM VODAFONE
EUROPE ROMANIA RUSSIA
SLOVAKIA SLOVENIA SPAIN SWEDEN SWITZERLAND
TURKEY
UPC ROMANIA ROMFIRST SRL AKADO ARKHANGELSK ISKRATELECOM WESTCALL CATV SELNICA TRNAVATEL S.R.O UPC SLOVAKIA PLANET 9 TELECOM SLOVENIA ZATOO FAST TV KABELKIOSK NAXOO FERNSEHPAKET ZATOO TTNET
CENTRAL AMERICA MEXICO
MEGACABLE
SOUTH AMERICA PERU, CHILE, COLUMBIA, VENEZUELA, ECUADOR
TELEFONICA
CARIBBEAN DOMINICAN REPUBLIC
TRICOM
MIDDLE EAST & NORTH AFRICA MIDDLE EAST & NORTH AFRICA
MY TV HD SATELLITE
AFRICA SUB SAHARAN AFRICA
DSTV MULTICHOICE
ALL OF AFRICA
ON MEDIA, STARTIMES, ZAP & TOP TV
• C Music TV can be carried on an individual play out basis in HD or SD • The channel works best as part of the first /er paid subscriber package • Catch up, mobile and tablet ‘ TV-‐on-‐the-‐go’ rights are included • We are available for broadcast tests with your subscribers • We would be delighted to launch with you and your subscribers
THANK YOU
