The challenge of the 21st century

&

Innovative

Contents

Innovative and informed societies

in the 21st century

Innovation that matters

2 4

Focusing innovation on the world’s

key issues

8

Innovation in the service of informed

progress

14

Societies around the world are

Informing 21st century society –

Societal intelligence

seeking to view and understand the

18

meaning of “quality of life” in all its ramifications – social, environmental and economic. They recognize the need for high-quality information to define, measure and communicate progress at all levels of society, and to make responsive and responsible decisions that have major impact on citizens’ lives. They also recognize that information must be accessible to a wide spectrum of organizations and citizens to collaborate on new ideas and programs.



&

Informed Societies in the 21st Century

In the twentieth century, governments and non-governmental organizations learned to manage information about societal challenges and tackle problems on a large scale. At the dawn of the twenty-first, they are learning how to make unprecedented progress against these challenges through new forms of information sharing, collaboration and innovation. Quality of life covers the full range

Given the current pace of

agreements. The global economy

of social issues – from health,

globalization, the measurement

is predicated on the rise of a

education and employment to

and assessment of progress

globally networked communications

growth, sustainability and the

goes beyond national boundaries.

infrastructure, which in turn

environment. A multitude of efforts

Statistical and analytical methods

underpins the collaborative nature of

now underway by public and private

that are open – commonly defined

societal innovation.

sectors and academia, individually

and applied – will drive progress

and together, seek to accelerate

at national, regional, local and

For a century, IBM has helped

progress by sharing approaches,

international levels for decades

governments around the world

benchmarks and outcomes.

to come. In fact, what we call the

acquire, manage and leverage

“globally integrated enterprise” is

data acquired from census surveys

Clearly, societal progress in

an evolution made possible by the

and other statistical sources.

these challenging areas demands

emergence of new skills in new parts

Today, based on our work with

innovation, especially for the urgent

of the world, high-growth markets in

numerous nations as well as our

imperatives associated with climate

developing nations, and free-trade

deep understanding of global

change, health risks, cultural

integration, we are developing

pluralism, security and education.

new ways to leverage information

But innovation thrives best where

relevant to societal progress. In

rich sources of information are

doing that, we can help advance

available and where that knowledge

the way organizations both public

can be shared.

and private collaborate to improve the quality of life in an increasingly interconnected world.



Innovation that matters

IBM’s transformation over the past

• Pervasive networking coupled

is far more open. It spans virtually

few years has been driven by

with open standards – leading

all disciplines. It is increasingly

new global marketplace realities

to business designs that enable

global. Innovation almost never

and opportunities. Focus has

institutions to integrate operations

arises in the isolated laboratory

shifted from the development and

horizontally and respond rapidly to

anymore but in the marketplace, the

manufacturing of products and

challenges.

workplace, the community and the classroom. It is a two-way dynamic

technology to the robust application and integration of technology. This

Implementing these concepts

interplay of creation and application.

shift enables us to deliver new

allows businesses, governments

Understanding the changing nature

value to clients around the world

and institutions of higher learning

of innovation is the first step toward

– both public and private – as we

to innovate in new ways and affords

marshalling energies and resources

align around a single business

unique growth opportunities in

to prosper in this new environment.

model: innovation. Innovation that is

economic and societal activity. In 2004, IBM co-chaired the launch

collaborative, open, multidisciplinary and global. Another era of growth is underway, due to the emergence of a new computing architecture and the business models it enables. It is

The choice is either innovate or fall behind.

• Pervasive networking – the Internet is fast becoming the world’s operational infrastructure. • Open standards – widely adopted technical and transactional specifications that spur the creation of new kinds of products and services.

in the United States and embarked on a unique global initiative to explore the changing nature of innovation and its meaning for business, academia and society. This initiative, called the Global

driven by the convergence of three historic developments:

of the National Innovation Initiative

Nations must make choices about the path to progress. It’s important to recognize that investment, talent and infrastructure are increasing everywhere, making the world more tightly integrated. For companies in a broad range of industries – as well as governments – the choice is either innovate or fall behind. The changing nature of innovation The most important innovation

Innovation Outlook (GIO), included business leaders, policy makers, leading academics, citizens’ groups and other influencers. Among the key findings of the first GIO: • Innovation requires continual collaboration. Workers in the 21st century can no longer rely on the expertise they learned early in life to keep them at the forefront of the skills queue.

today is in the changing nature of innovation itself. It happens much faster and diffuses more rapidly into our everyday lives. It

4

that

matters

• Colleges and universities struggle

have resulted in lasting relationships,

The impact of innovation

to keep abreast of the fast-

new policies, pilot initiatives and

Innovation that matters makes

changing dynamic nature of work.

an explosion of creative ideas.

lasting improvement in people’s

• Knowledge workers need cross-

Focus areas included the future

lives. Measurable impacts are the

disciplinary programs and

of innovation in healthcare,

ones that truly count – lives saved,

degrees to compete. Historically,

transportation, the environment, the

costs reduced, speed or output

universities have found it difficult to

21st century enterprise, government

increased. Understanding and

provide such programs.

and the “business of life.”

quantifying impact are at the heart of innovation. Results count for

The Global Innovation Outlook also

In 2007 and early 2008, we will

organizations, and progress matters

revealed that tighter collaboration

explore Media and Content, Africa,

for societies.

between government, academia

and Security and Society. These

and industry is essential. It is the

areas were chosen because they

IBM brings tremendous scope

only way to spark innovation and

represent trillions of dollars of

and breadth to bear on innovation

drive solutions. This message was

economic activity, transcend vertical

at any level from nations to

strongly voiced by all participants

industries and insular interests, are

states, provinces to regions and

including government leaders,

rife with urgent societal issues, and

communities; industries, to global

university presidents and senior

are fertile ground for innovation.

corporations, and small and

business executives.

medium-sized enterprises. But As with previous GIOs, IBM

innovation that has true impact

GIO and today’s issues

will share insights that emerge

demands a strategic approach.

The GIO meets on a continuing

through publications, special

basis to tackle the vexing problems

events and online media. To

IBM’s Strategy & Change practice

facing business and society. This

date, we’ve distributed more than

is one of the world’s largest with

is done through a global series of

150,000 copies of GIO findings to

more than 3,500 professionals

candid and dynamic conversations

businesses, universities and policy

and expertise in more than 17

called “deep dives.”

makers. IBM and its partners are

industries. We help clients transform

currently investing millions of dollars

their enterprises and operations by

To date, 33 GIO deep dives have

in the outcome of the first two

framing industry opportunities and

brought together more than 525

GIO programs. Equally important,

challenges into specific strategic

influencers from three dozen

we have supported governments

options; formulating actionable

countries on four continents and

around the world by helping them

strategies that intersect business

re-evaluate their national innovation

and technology; and accelerating

policies.

5

Innovation that matters

implementation through tailored

• Innovation in policy and society:

both in and out of the organization,

operations and change programs. In

Because shifts in society,

such as open-source and co-

these ways, we enhance our clients’

demographics and public policy

creation partnerships.

competitiveness and increase their

are reshaping familiar markets,

sources of economic value.

organizations must continually

• Organizational process

reinvent themselves. Societal

innovation: Value can be

Our business, operations,

change creates the largest

unlocked in business processes

technology and organization

and most meaningful business

– from supply chain, logistics

strategy consultants – in conjunction

opportunities. To capitalize,

and manufacturing, to human

with IBM Research and leading

organizations need to innovate

resources, customer care and

academics – are developing

in human resources, business

R&D. For example, new Service

and executing innovation-driven

partnerships and government

Oriented Architectures (SOAs)

strategies at leading public and

and community relationships in

connect software applications

private organizations. We also have

an environment of transparency,

and business processes more

a growing worldwide Innovation

collaboration and dependencies.

easily, both internally and with

Center of Excellence.

partners. They also allow fluid, • Management and culture of

agile and incremental change to

Managing for Progress – A

innovation: Sustained innovation

core systems with less risk to daily

Methodology for Innovation

is less a function of how much

operations.

No longer anchored to a traditional

an organization spends on

serial approach, our integrated

research and development, and

method delivers required business,

more a function of the health and

emerging technologies, global

market, research, and design

character of management systems

integration and new business

capabilities concurrently to analyze,

and culture. This insight is based

thinking have combined to create

develop and prototype strategies.

on new collaborative models that

breakthrough organizations and

We help our clients with a set

access more sources of expertise,

business designs. Enterprises are

• Business model innovation: Today,

of techniques and tools called

re-conceptualizing their operations

Managing for Progress (MFP) to

and business models to leverage

enable whole new dimensions of innovation – in policy and society, the management and culture of innovation, organizational process innovation, and business model innovation.



their partners’ economies of

location decisions and have advised

Examples of this work include a

scale and expertise. The result is

thousands more on how to improve

major Global Best Practices and

radically different cost structures

their competitive position.

Strategic Planning Process for the

and the deployment of assets in

Research Triangle Foundation (RTF)

new ways to capture high-value

Recently, the IBM Institute for

of the state of North Carolina in the

opportunities.

Business Value published a

United States. We helped the RTF

series of reports – based on

to develop an innovative business

Innovation in Economic Development

e-readiness rankings by the

model that could support its vision

For example, IBM applies Managing

Economist Intelligence Unit.

of being the world’s leading science

for Progress methods to the area of

These reports provide strategic

and research region by 2010, and

economic development, an area in

insights and recommendations

that could also attract outside

Innovation almost never arises in the isolated laboratory anymore but in the marketplace, the workplace, the community and the classroom.

investment and create high-wage jobs throughout North Carolina. IBM has also facilitated a threeyear Global Competitiveness Initiative for the Commonwealth of Pennsylvania. This effort involved partnering with many state

which IBM has extensive expertise.

on global economic development

government agencies and regional

Organizations around the world

initiatives. The study is titled: “How

organizations, universities, and other

are challenged by globalization,

nations thrive in the Information

key stakeholders. We helped the

changing competitive environments,

Age: Leveraging information and

Commonwealth and its stakeholders

and emerging business models.

communications technologies for

develop an understanding of

IBM helps organizations navigate

national economic development.”

regional competitive positions in

these pressing issues by providing

specific industry sectors, identify

strategy services that enable them

priority investments needed, and

to expand operations and com-

plan the development of aligned

pete for growth. We have helped

statewide and regional innovation-

thousands of organizations make

based growth strategies.





Innovation that matters

Focusing innovation on the world’s

IBM has operations and clients in more than 170 countries, including all regions of the world. We are a globally integrated enterprise of manufacturing, software development, service delivery centers, R&D labs, supply chain and people. Our company works wherever there are great human problems that can be solved by strategy, science, engineering, information and technology. The greatest innovations solve a significant problem – sometimes deliberately, and sometimes by chance. IBM works with its clients around the world to make a difference within individual governments, hospitals, schools, or businesses, and, more broadly, to address those obstacles facing society at large. From addressing environmental degradation and ensuring border security to providing improved healthcare to children and aging populations alike, IBM addresses these challenges and a vast array of others with innovation that matters – and this approach has a positive impact in today’s world.

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The Great Rivers Project:

Paraná river basin in Brazil and will

USA: Federal Emergency Management

A collaborative effort for managing the

also study China’s Yangtze River,

Agency (FEMA) – Updating flood maps

world’s fresh water systems

the Mississippi River in the US,

FEMA has begun Flood Map

IBM has teamed with The Nature

and, possibly, the Zambesi River

Modernization (Map Mod) to update

Conservancy to create a repository

in Africa. Some 80 countries have

the nation’s flood maps by provid-

for information about the world’s

water shortages, and two billion

ing tools to create digital flood maps

important rivers. A computer-

people have no access to clean

and updated flood information. The

modeling framework simulates

water. This innovation collaboration

project benefits community plan-

river behavior to help conserve the

matters, not just for IBM and our

ners, developers, insurers, lending

natural environment. The project has

clients but for people all over the

institutions, and home and business

started with data from the Paraguay-

world.

owners. Hosted by IBM, the FEMA portal provides easy access to information on disasters and hazards.

Environment

Energy USA: Pacific Northwest National Laboratory (PNNL) – Creating an open market for power With funding from the US Department of Energy, PNNL developed an innovative way to keep the electrical grid healthy using a combination of intelligent technology and financial incentives. PNNL teamed with IBM to create a virtual marketplace where both consumers and providers participate in setting the incremental price of electricity. The project allows consumers to trade flexibility in power usage for lower costs, demonstrates how intelligent appliances sense and respond to impending grid failures, and embodies a transaction-oriented methodology for managing energy constraints.

USA: CenterPoint Energy and the deployment of Intelligent Grid technology As a part of its focus on enhancing the efficiency and reliability of utility operations, CenterPoint Energy has successfully completed a “Broadband over Power Lines” (BPL) pilot. The next stage of the project, with IBM selected as the technology and implementation partner, will be the deployment of Intelligent Grid technology based on BPL technology that allows automated meter reading, remote connection and disconnection of electric service, and automated outage detection and restoration. 9

Innovation that matters

Healthcare Project Checkmate: An innovative harnessing of information technology to counter disease Working with partners at the Scripps Research Institute in the US, IBM researchers hope to use IBM Blue Gene,® the world’s most powerful supercomputer, to predict how the avian flu virus, H5NI, mutates. As a body’s immune system recognizes the virus and builds antibodies, the virus evolves new variations. The Scripps and IBM collaboration combines Scripps’ expertise in biomedical modeling and drug discovery with IBM’s computational biology and supercomputing. Together, both companies hope to accelerate the pace of eliminating diseases. Spain: Servicio Extremeño de Salud (SES) – A model for patient services SES operates all its region’s hospitals, medical care centers and central administration. But facilities in the region had their own record systems, and data in one facility was not accessible by others. Working with IBM Global Business Services, SES unified the various levels of the healthcare system, making it more flexible, agile and integrated. The results: Up-to-date patient information available throughout the region, improved care, automated business processes, and administrative efficiency.

Sweden: Vägverket (Swedish Road

SAP software and running on the IBM

needed a reliable, cost-effective

Administration) – A greener approach

System p™ platform. The city charges

solution. Together with IBM and its

to traffic management

drivers a small fee each time they

partner Infratab, DHL developed a

Stockholm has reduced congestion

go past a certain area within central

temperature tracking solution that

by 25%, getting 100,000 cars off city

Stockholm. The charges are returned

combines sophisticated sensing

streets during peak traffic hours with

to the Stockholm region for public

and RFID technology to monitor all

a new traffic management system.

transportation and infrastructure.

temperature-sensitive shipments.

The Selected Business Solution

Benefits include rapid response

for Road Congestion Charging

Germany: DHL tracks container

to shipment problems in transit,

from IBM is an end-to-end solution

temperature in real time

improved customer satisfaction,

designed, implemented, managed

Under pressure from the US

delivery reliability, competitive

and supported by IBM using

FDA to guarantee temperature

differentiation, and a new source of

advanced technologies including

integrity of drugs in transit, DHL

revenue.

Transportation

Children Canada: Ste. Justine Pediatric Research Centre – Finding a cure for childhood disease A major Canadian research hospital advances childhood cancer research with a sophisticated genomics solution that provides customized views of a patient’s genetic information. The Ste. Justine Pediatric Research Centre is a teaching hospital affiliated with the University of Montreal that is promoting advances in the field of maternal, pediatric and adolescent health. Included is research into devastating diseases such as acute lymphoblastic leukemia, a cancer responsible for 25 percent of all childhood tumors. The challenge is integration: access to clinical data from multiple sources, integration with demographic and basic/applied research data, and managing the volume of data and lack of standards and interoperability between databases. Ste. Justine is one of the first research centers in the world to implement the IBM Clinical Genomics Solution (CGS), which combines clinical data with genomic information into a database that researchers can query directly to better evaluate a patient’s condition and determine which treatment best suits his or her genetic profile.

United Arab Emirates: Dubai Men’s

Canada: Carleton Immersive Media

and Deep Computing teams are

College (DMC) – “learn anywhere,

Studio – Taking visualization to new

providing CIMS with visualization

anytime, anyplace”

levels

and collaboration hardware and

Dubai Men’s College in the United

When Montreal asked for proposals

middleware. The solution allows

Arab Emirates gives students

to give Carleton University’s neigh-

users to work with vast amounts

access to digital media technologies

borhood a face-lift, the university’s

of data in an immersive or remote

for e-learning. Working with IBM,

architecture department formed the

mode that is high-performance,

Carleton Immersive Media Studio

cost-effective and scalable. Similar

(CIMS) with the goal of building

modeling technology will help

large-scale interactive models of the

engineers and construction teams

neighborhood and what it might look

rebuild shorelines, cities and com-

like in the future. IBM’s Research

munities devastated by disaster.

DMC offers high-security wireless access across the campus and sophisticated digital media technologies, including video-ondemand. DMC expects the new learning environment to attract a larger pool of students who are looking for cutting-edge tools incorporated into higher education.

Education

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Innovation that matters

Aging

UK: Cheshire County Council – Providing better care to seniors Cheshire County Council has improved the quality of elder care with a virtual healthcare and social services organization. The council worked with IBM on a shared service delivery platform that unites health and social care’s broad base of service assessment into a single, coherent “virtual” assessment of seniors’ services needs. The solution has improved quality and continuity of care through more proactive case management. Over 40 other UK government groups have been interested, and a consortium of five counties has recently adopted the solution. Sweden: Karolinska Institute – Looking to eliminate the diseases of aging Sweden’s largest center for medical training and research has established a groundbreaking data facility to unlock the causes of disease by collecting thousands of biological samples, lifestyle data and medical histories into an IT-enabled Biobank. Using the IBM Healthcare and Life Sciences Clinical Genomics Solution, researchers are now able to examine human tissue samples along with genetic and environmental data to uncover the underlying mechanisms of complex diseases. The ultimate goal is to develop diagnostic tools, prevention strategies, and personalized treatments for disorders that appear later in life.

Government Italy: Italian Senate – Setting new standards for Web accessibility The Italian Senate needed to replace a Web site that was not user-friendly and unavailable to the disabled, elderly and vision impaired. It’s architecture was also out-of-date and it was difficult to maintain and update. Working with IBM and the Europe Accessibility Center, the Senate developed a new site that offers free use of IBM Home Page Reader and IBM Easy Web Browsing to provide easy access for seniors and the disabled.

USA: City of Cleveland OneCommunity – Moving government services into the 21st century A vibrant American city developed a distinct and innovative roadmap for economic revitalization, applying advanced technology in new, creative ways to transform government service delivery via OneCommunity. OneCommunity’s goal is to provide organizations with advanced IT capabilities for community collaboration, economic development, education, healthcare, job training and information access. It should help increase the community’s tax base and lower unemployment. IBM has assisted OneCommunity in developing its roadmap for the future.

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New York City Police Department (NYPD): Fighting crime in real time Police departments can be hampered by information that is difficult to access because it is spread out in daily logs and in various national and international crime-fighting databases. New York’s police department has a new weapon in the fight against crime: the Real Time Crime Center, which gathers and shares information to help catch criminals and prevent crimes. At the heart of the Center is the Crime Information Warehouse. Built on IBM technology, the warehouse provides NYPD with a single, Web-based interface and advanced data mining capabilities to quickly access a single view of diverse information about crime scenes, crime patterns, and potential suspects.

Security

Colombia: Financial Information Analysis Unit (UIAF) – Creating a united front to fight organized crime UIAF has adopted a Service Oriented Architecture to bring multiple government departments together to more effectively fight drug trafficking and asset laundering. The IBM solution, based on the Web services standard, brings government resources into a single, united and focused crime-fighting team. Benefits include: Significantly accelerated data exchange and improved efficiency of day-to-day government operations; the transformation of 16 government agencies, and establishing standards to connect business applications outside the institution, regardless of the platform or design.

Commerce Japan: Tohoku EPCO – Timely

and to integrate it with the power

recoveries from power failures

company’s existing applications to

When a power outage occurs,

provide real-time communications

Tohoku EPCO, like other energy

and optimum resource utilization.

companies, must quickly identify

The results: Savings of about US$1.2

the problem or lose revenue and

million each year and recovery times

dissatisfy customers. Although the

expected to improve as much as 20%.

company had always been able to mobilize repair teams quickly, it was

Malaysia: Malaysia Airports Tech-

difficult to find repair sites using just

nologies (MAT)– Benefi ting from SOA

paper maps, radios and cell phones.

Kuala Lampur International Airport

The company needed a navigation

opened using a suite of disparate

IBM Global Business Services

system that would provide its service

solutions linked by middleware.

developed a roadmap to migrate

teams and 1,300 vehicles real-time

With growth, this technology was

to a flexible SOA that interconnects

information about outage sites.

no longer sustainable. MAT needed

all applications required without

a flexible mechanism for migrating

compromising security, reliability or

Tohoku EPCO worked with IBM

to new applications and rolling out

scalability. MAT now has a powerful

Business Consulting Services to

solutions to multiple airports.

new means of replacing individual

develop a system based on IBM

components without affecting the

WebSphere and DB2 technology

integrity of airport operations.

®

1

®

Innovation that matters

Innovation

in the service of informed progress Innovation is directed by foresight, fueled by information, focused by insight, and accelerated by technology. It is no accident that the explosion of innovation in the last half century has coincided with revolutions in the use of information and communication technology. The search for pure knowledge through learning and discovery through basic research underpins innovation. Innovations in how we communicate and move information inevitably affect how we work together, exchange goods and ideas, and make decisions.

Because innovations in information

societies can best collect, share

tens of thousands of computers

and communications are global,

and collaborate to achieve

can be made available to the

they affect almost everything we

innovation and progress.

nongovernmental sector to solve

know – or don’t know. What we do or

problems and support research.

don’t know is crucial for innovation.

Data and information can enter the

How we can or can’t work together

globally networked infrastructure

USA: World Community Grid

and communicate with one another

through a variety of channels,

Imagine you are organizing an

across boundaries of space, time

ranging from fiber optics and cables

important research project and you

and culture is the major barrier/

to a massively expanding wireless

need a way to process the huge

enabler for innovation.

infrastructure. Once entered, data

amounts of data available worldwide

can be processed in a dizzying

that can help identify the role of

Pervasive computing and data

variety of computing devices ranging

individual proteins in a disease.

The generation of information

from microscopic chips in the body

Even using a

increases exponentially as

to the largest supercomputers in

supercomputer, this

sensors stream data from billions

the world. And the processing

analysis could take

of points into the global network

power at runtime of any computing

years to complete.

infrastructure. They may be

unit continues to increase steadily

How could you

data from credit cards, ocean

in pace with the volume of data

speed the research

temperature sensors, satellite

that streams into it. The IBM World

process to save lives

monitors, bar codes, or passports

Community Grid exemplifies how

without spending

as people move around the world.

a small fortune on information

They may be data from cell phones,

technology resources?

PDAs, laptops or computers. IBM is committed to performing a leading role in the development and promotion of data infrastructures and standards. We have embraced open-source standards in recognition of the importance of Web 2.0 functionalities. Within the next generation of Web technologies, this could lead to vastly greater understanding of how

Innovation that matters

The World Community Grid

More than 300,000 computers

China: Promoting accessibility

harnesses the power of thousands

have been harnessed by the Grid,

IBM, China Disabled Persons

of computers to provide massive

contributing more than 35,000 run

Federation (CDPF), China Welfare

amounts of free computing power

years of time in 16 months.

Fund for the Handicapped (CWFH)

to research organizations that have

and China Braille Press co-sponsor

projects. The Grid is made up of

The World Community Grid hopes

a campaign to help 100,000 blind

a network of dedicated volunteers

to shrink the research time for the

citizens learn to use computers.

and partners who donate the

Human Proteome Folding project

This helps people with disabilities

unused cycles of their PCs. Partners

from years to months, demonstrating

participate in the information society

include businesses, associations,

that government, business

productively.

foundations and universities that

and society can be the direct

encourage their employees,

beneficiaries of collaboration.

members, grantees, students and

Empowering people and organizations The invention itself rarely creates

faculty to contribute their unused PC

Inclusive innovation

the revolution – it’s the people who

time to the project.

From emerging countries to well-

apply it and, better yet, multiply it

established nations, the demand

in diverse ways. From innovation,

IBM has donated hardware,

for information to empower people

entirely new industries and markets

software, technical services and

is growing at an unprecedented

are born – and important changes in

expertise to build and maintain the

pace. Society must address this

behavior occur.

World Community Grid infrastructure

demand with innovation that

and offers free assistance to

includes all people. For IBM, this is

researchers.

an imperative.

The Grid is now supporting

IBM’s long-standing commitment

research projects that help alleviate

to people with disabilities began

human suffering such as the

in 1914 when the company hired

Human Proteome Folding project

its first disabled employee, 76

(to develop cures for diseases such

years before the Americans with

as cancer, HIV/AIDS, SARS and

Disabilities Act (ADA). Today, that

malaria) and FightAIDS@Home (to

commitment has been extended

find new and more effective anti-

with IBM Research’s development

AIDS drugs by identifying molecular

of accessible service offerings and

combinations that are the best

technologies like IBM Easy Web

candidates for future drugs).

Browsing, a screen reader that allows customization of kiosk or Web site text, fonts, colors and size and that offers an option to read text aloud.

16

With so much information and

those benefits through open markets

There is a profound shift occurring

computing available, how does it

and trade. This means:

in the marketplace towards business

help us to more effectively solve

• Access to skills, knowledge,

process integration and Service

problems together? The fact is, progress anywhere is linked to progress everywhere. And progress is increasingly

insight, innovation and culture from

Oriented Architectures (SOAs).

around the world

People are looking to integrate silos

• Faster innovation, improved

of information and applications that

productivity and accelerated

will serve their business processes,

economic growth

rather than define them. Making

more collaborative, collective and

• Lower prices and greater choice

expansive. Individual societies and

for consumers and producers

their constituents need to support,

organizations more innovative and responsive are key benefits of business integration that is not just

participate in, and enhance the

Global integration also creates other

internal but includes customers and

progress of other societies to

societal benefits such as:

partners.

make progress themselves. The

• Rising standards of living

“flattening” world economy has

• Instant access to information

IBM’s technology products are

enabled vast pools of capacity and

• Promotion of peace and stability

based on open industry standards.

talent to be available everywhere

Our approach is unique, fostering

and anytime. This both increases

The “Globally Integrated Enterprise,

freedom of choice and innovation

global interdependence and

or Organization” is an evolution

in the application space and

intensifies global competition.

made possible by the emergence of

middleware based on open

new skills in new parts of the world,

standards and Service Oriented

But to compete and grow,

high-growth markets in developing

Architecture. We can simplify

companies must become globally

nations, the WTO and free-trade

resource and security management

integrated. Every nation has a stake

agreements, and the rise of a global

and enable organizational learning

in how this integration takes place.

networked infrastructure.

by promoting better collaboration and measuring business process

Greater integration

IBM offers capabilities people

Global economic integration

need to create more value for

creates many benefits. Enabled by

their organizations and societies

technology, all countries can reap

– faster access to actionable

effectiveness.

information, solutions engineered to make collaboration easier and more straightforward, tools for a continuous, and consistent workplace experience.

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Innovation that matters

Informing twenty-first century society

The possibilities of human interaction and collaboration on an entirely new scale are now becoming a reality. Today’s best ideas, game-changing innovations and new thinking are no longer the result of a few great minds. Winning ideas require the collective minds of many. Whether it’s a large group of employees, partners or even customers, large-scale collaboration within extended communities is at the heart of continuous innovation.

Enabled by emerging technologies, such as social software and 3D Internet, digital communities are providing new forms of interaction important to individuals. In particular, digital communities technologies such as tagging,1 blogs,2 wikis,3 reputation systems,4 social network analysis,5 and virtual worlds6 can be leveraged in the enterprise to enable collaboration and learning, team building and interaction with customers and business partners. Finally, the use of digital communities as venues for large-scale social interaction is the harbinger of a new wave of collaboration that IBM calls “Societal Intelligence.”

In the past, organizations lacked the means to effectively collaborate and leverage the total intellectual capital of a workforce. Bringing together an entire employee population to focus on strategic imperatives meant astronomical travel costs, cumbersome videoconferencing, or hundreds of conference calls. Today, a variety of Web-based capabilities and approaches exists to improve collaboration and better capture intellectual capital. For a group of less than a thousand, a blog or wiki might be a solution. But for a large-scale, focused collaboration among tens or hundreds of thousands of employees or business partners, a Jam might be the most effective approach.

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Jam

Jamming...

A Jam is an Internet-, or intranet-based idea stimulation vehicle, organized

In December 2005, the Canadian

as a massive, high-profile event to create awareness and generate ideas on

government hosted Habitat Jam with

a predefined set of issues. More formal than a chat room, a Jam is typically

IBM and UN Habitat in preparation for

organized into four to seven forums, each on a different subtopic of the

the World Urban Forum III conference in

overall topic, and run continuously for a limited time, usually 48 to 72 hours.

Vancouver. With a focus on generating ideas to address some of the world’s

During a Jam, participants can join and leave as they like, post original

critical urban issues, Habitat Jam was

ideas, or reply to existing posts. Jams help bring a strategic agenda

the largest public consultation ever

to an unprecedented level of visibility, develop best practices, identify

held. Over 39,000 participants from

organizational or cultural hurdles and drive innovation. The format returns a

158 countries took part, resulting in

set of actionable conclusions.

more than 600 actionable ideas. The final Jam report summarized 70 key

IBM has extensive experience running Jams within the company and with

ideas, and called governments and

clients. When massive idea generation and collaboration are required,

organizations around the world to act to

a Jam is ideal. For instances where different levels of collaboration are

improve life in their cities.

needed, IBM offers other managed idea-generation processes, tools and capabilities. IBM ThinkPlace™ is one example – nearly identical to a Jam

Since 2001, IBM has used Jams to

in format, this tool enables continuous idea generation on a smaller scale.

involve its 300,000+ employees

IBM uses ThinkPlace for continuous employee idea generation to address

in broad-reaching exploration and

various opportunities and challenges brought forth by senior management.

problem solving. In 2003, Values Jam gave IBM’s workforce the opportunity to redefine the core values on which the company stands. The following year, World Jam 2004 focused on the pragmatic solutions for growth and innovation. In 2006, IBM held Innovation Jam, bringing its employee population together with customers, partners and IBM family members. Innovation Jam saw over 150,000 participants from close to 70 organizations that generated more than 45,000 posts over two 72 hours sessions. IBM chairman Sam Palmisano has committed more than $100 million in seed funding which is allowing IBM and its partners to actively develop pilot programs and in-market experiments around 10 of the most promising Jam ideas.

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Innovation that matters

Many Eyes At the leading-edge of Societal

area to share ideas, add insight

been discussed and analyzed

Intelligence is Many Eyes, a

and understand the information in a

extensively in the blogging

newly released IBM capability

group setting.

community, and the site has also

that promises to bring quantitative

caught the attention of many leading

information to decision-making

Many Eyes was launched in

communities on a massive scale

January 2007 as a public Web site

and revolutionize current modes

(www.many-eyes.com). Since its

Many Eyes capability is also

of interaction regarding how we

inception, the site has attracted

powerful for organizations who

visualize and collaborate with

thousands of registered users,

need to analyze complex data and

statistical information. The result is a

who have uploaded and visualized

visualizations internally – a task

process of social data analysis and

several thousand data sets. The

that has typically been carried out

discovery around data visualization.

site has received accolades from a

by experts, working in isolation

wide spectrum of users – from those

and using complex spreadsheet-

At its core, Many Eyes is a collection

who work with complex scientific

based applications. In contrast,

of user-supplied data and user-

data to the interested public. The

with its ease of data uploading

generated data visualizations.

data sets and visualizations reflect a

and visualization, browser-based

Users can upload data by cutting

diverse range of interests, including

access, and built-in discussion

and pasting from spreadsheets

scientific (temperature and CO2

capabilities, Many Eyes brings the

or tab/comma-delimited text files.

levels over time), historical (analysis

power of collaborative data analysis

A variety of visualizations may be

of word counts in the US Declaration

to a wider group of users.

easily created from these data sets.

of Independence), political (US

Each data set and visualization

political party affiliation over time),

allows for an active discussion to

global (fertility rates around the

take place and becomes a common

world), and financial (venture capital

online publications.

investment in Europe). Many Eyes visualizations have led to unforeseen insights into the uploaded data. Visualizations have

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Digital communities

Collaboration enabled by social software

Leveraging information The ability to leverage the power

Increasingly, communities recognize their unique opportunity to leverage

Social software enables

of information is key to successful

stakeholders within the public and

organizations to utilize the collective

innovation. Organizations are

private sectors. “Digital Community”

knowledge of their whole population,

challenged to integrate their

initiatives provide a systemic and

partners and customers by

business processes so that

holistic approach to bringing

dynamically building connections

information flows in a fast, consistent

the community together using

between people, the information

and accessible manner. However,

an approach based on wireless

they know, and the tasks they

most organizations still run their

communications. Digital Community

execute. Capabilities range from

varied services and processes on

initiatives are changing our world.

more powerful ways to locate

multiple applications, middleware,

expertise and organize community

databases, servers and operating

More and more governments

work, to enabling dynamic

systems, few of which “talk” with

and organizations realize that

interactions with blogs.

one another. This, in turn, can lead to inconsistent and scattered

implementing a Digital Community strategy delivers benefits in many

IBM is a leader in collaboration with

information, with the organization

areas, including valuable catalysts

the IBM Lotus suite of software.

struggling for a complete view of

of economic development, improved

Lotus Connections adds a set of

policies and a lack of awareness as

communications, optimized resources

capabilities taking collaboration

to whether processes are followed.

and improved citizen services. They

to new levels in and across

also use these solutions to close the

organizations to realize professional

Wedged between intensifying

digital divide to improve services and

and business benefits. Tasks are

operational and process challenges,

help businesses. IBM is partnering

executed faster and decisions

and a lack of information necessary

with many communities to realize

can be made with confidence,

to respond to those challenges,

these benefits.

knowing they reflect experience and

innovative organizations need the

were vetted by experts across the

full spectrum of available data to

organization.

make the best decisions possible

®

and drive optimized performance. Continuous insights are needed to

The ability to leverage the power of information is key to successful innovation.

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make sense of vast amounts of data and uncover previously unknown relationships, trends, predictive capabilities and organizational opportunities. Federated search,



Innovation that matters

text analytics, and unstructured data access are natural and inherent sources of what is known

Open Infrastructure, enabling organizational flexibility and innovation

as “business intelligence,” an untapped resource for most

IBM is taking a leading role in

emerging markets like China and

organizations.

open-source technologies and

India. Open systems are critical

open infrastructure. In 2000, IBM

for interoperability in a globally

IBM is partnering with clients

announced the availability of Linux,®

networked world. But perhaps most

worldwide to provide cutting-edge

the open-source operating system,

significant is the standardization

solutions that directly address

on the mainframe. Clients no longer

of services, particularly software-

organizational needs; enabling them

have to tolerate the inflexibility

based, Web 2.0 services, which

to integrate their data, manage

and expense of proprietary

will provide clients with even higher

the integrity of policy and process

hardware and software operating in

levels of interoperability, cost-

and their interdependencies, and

organizational silos.

efficiency and quality.

Open infrastructure delivers

Finally, open-infrastructure

the flexibility to respond quickly

solutions promise our clients

IBM Information On Demand

and efficiently. Two particularly

environmental benefits. As our

offerings provide advanced

important IBM approaches are

world economy increasingly relies

analytics technology that derive

Managed Business Process

on digital transactions, data centers

critical business insights by mining

Services (MBPS) and Service

consume more power. The IBM

structured and unstructured

Oriented Architectures (SOAs).

Energy Efficiency Initiative helps

unlock the business value of their information.

information. Combined with

organizations reduce data center

Business Intelligence techniques,

MBPS enable clients to convert

energy use. Project Big Green

and a trusted view of data in

business processes into software

is our cross-IBM effort to protect

a single integrated platform,

components that can be accessed

the environment, save our clients

Information on Demand allows

and combined as needed. That

millions of dollars in energy costs,

users to move away from endless

translates to greater flexibility and

and offer a roadmap to better

searching and focus on discovering

efficiency. And, our investments in

environmental IT practices.

valuable business insights.

the software and services necessary to deliver SOA let clients open

The very nature of our commitment

their businesses to integration and

to provide our clients with the tools

collaboration even more.

and solutions that enable innovation has led to unprecedented

IBM has been a leader in

collaboration across IBM, focusing

adopting open systems even as

the strengths of the company on

open systems gain momentum,

enabling our clients to succeed.

particularly in fast-growing,

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Dedicated to your journey of

The very nature of our commitment

open and at the leading edge of

For more information

to provide our clients with the

what is possible. Whether you are

IBM is ready to bring together an

tools and solutions that enable

considering how to chart your new

unmatched range of resources to

innovation has led to unprecedented

course of innovation, starting your

help organizations in all sectors to

collaboration across IBM, focusing

21st century journey of innovation,

transform themselves and meet the

the strengths of the company on

accelerating your organization’s

complex demands of their many

enabling our clients to succeed.

innovations efforts or making a

constituents through innovation.

Innovation in the service of informed

major course correction, IBM has

progress requires a broad range of

a strategy professional or client

capabilities, services and products.

service executive available to help

Few organizations can provide these

you think through our extraordinary

in an integrated fashion that is both

array of capabilities to help enable a successful innovation journey.

For more information, contact your IBM representative or visit:  ibm.com/services/managingforprogress

Footnotes 1

A “tag” is a relevant keyword or term associated with, or assigned to, a piece of information, e.g., a picture, article or video clip, describing the item and enabling easy classification and information search.

The word “blog” is short for “Weblog,” an online publication of an individual’s personal thoughts and opinions – usually in the form of a journal or newsletter, which is updated periodically.

2

3

A Web site or similar online resource allowing users to create and edit Web content using Web browsers.

4

Online reputation systems allow the users of a site to assure the reputation of sellers, buyers, information, etc. by rating the people, products, or information that they interact with. Examples of reputation systems-enabled Web sites include Ebay. com, Epinions.com, and Amazon.com

5

Social Network Analysis is the mapping and measurement of relationships between people, groups, organizations or other entities allowing for visual and mathematical analysis of these relationships.

©

Copyright IBM Corporation 2007

IBM Corporation Route 100 Somers, NY 10589 U. S. A Printed in the United States of America 6 - 07 All Rights Reserved IBM, the IBM logo, Blue Gene, DB2, Lotus, System p, ThinkPlace and WebSphere are trademarks or registered trademarks of IBM Corporation in the United States, other countries, or both. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product and service names may be trademarks or service marks of others. References herein to IBM products and services do not imply that IBM intends to make them available in other countries. IBM makes no representations or warranties regarding third-party products or services.

A virtual world is a computer-simulated environment intended for its users to inhabit and interact with via “avatars,” which are usually represented in the form of two- or three-dimensional graphics of humanoids. Some, but not all, virtual worlds allow multiple users.

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