T H E B O O K O F Authentic beauty

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AUTHENTIC BEAUTY

THE WORLD OF YUMI™ LASHES

WINDOWS TO THE SOUL

THE TRUTH

ANYONE FOR FAKE?

ANYONE FOR FAKE? - C o n t i n u e d

GIVING REAL BEAUTY A LIFT

PRODUCTS

SANDRA VIGLINO

w w w. y u m i l a s h e s . c o m

WHEN SOMEONE L O O K S I N TO MY EYES… 01

T H AT ' S W H E N T H E Y S E E T H E R E A L M E .

T H E B O O K O F Authentic beauty A celebration of the natural beauty of women

" B E A U T Y I S N E A R E R T H A N M O S T O F U S A R E AWA R E . "

Oscar Wilde, 1882.

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n a world in which millions of women clamber for the latest beauty craze; in which people on every continent crave to make themselves more beautiful by any means necessary; where people are 'happy' to attach accessories to their bodies and pretend that they are real; it's good to know that there is an alternative.

I T H I S I S T H E WO R L D OF YUMI LASHES

YUMI™ Lashes is eyelash enhancement. But it's a lot more than that too. It stands for women being women. Every female has the right to feel comfortable with what nature gave them, and to have access to the tools that help them 'lift' their natural beauty without having to resort to sticking things onto their bodies.

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BEFORE

AFTER

T H E W I N D O W S TO T H E S O U L

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yes are, arguably, the most beautiful part of any woman's face.They can convey so much meaning with a simple glance, and betray the emotions felt behind them and give others a glimpse of the real you.

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Lashes frame the eyes and guide other people's gaze to their centre. Making the most of eyelashes, giving a stunning lift and tinting them to suit the skin tones, is a striking way to make the most of what women were born with –their natural beauty. This is what YUMI™ Lashes is about. Simple.

Beauty is different for everyone. But one thing remains constant…

that the truth is always beautiful.

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A N YO N E F O R F A K E ? fake 1 |feIk| adjective • not genuine; counterfeit : fake designer clothing | expressing fake emotions. • (of a person) claiming to be something that one is not : a fake doctor.

Fake is big business. From jewellery and handbags to breasts and hair extensions – fuelled by celebrity culture and the mainstream media, there is a multi-million dollar industry that is only too happy to supply the unassertive and the unconfident with anything that will make them feel like they belong.

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n the surface 'fake' seems to be taking over. However there is a backlash. Especially when it comes to false eyelashes. Not everyone is: a) comfortable attaching things to their faces, b) finds falsies easy to use, or c) likes the fake look. YUMI™ Lashes is the antidote to false eyelashes – a revolutionary method of creating volume or straightening lashes. Instead of traditional perming, which is what many lash-enhancing treatments rely on, YUMI™ Lashes uses the very latest advancements in beauty technology to accentuate the natural eyelash and, therefore, the eye itself. What is more, YUMI™Tint gives you the ability to enhance natural complexion/beauty through colour that compliments the skin tone.

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GIVING REAL BEAUTY A LIFT

Some YUMI™ Lashes Facts: YUMI™ Lashes is a treatment to lift and boost your natural lashes. No lash extensions needed.

Treatment takes only 45 minutes and is very comfortable for the client.

The YUMI™ Lashes effect lasts between 8 and 12 weeks, which is the natural life cycle of an eyelash.

As well as brightening and 'lifting' the eye area, the YUMI™ Lashes effect has some anti-ageing qualities.

YUMI™ Tint alters and boosts the colour of the eyelash so that the treatment enhances the natural beauty of the client even further.

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PRODUCTS

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SANDRA VIGLINO Founder of YUMI™

Sandra Viglino is a dermapigmentologist and a well-known teacher in the field of permanent makeup. She is recognised for the great quality of her work in Switzerland and throughout Europe. She has a Swiss and international clientele and works with Les Hôpitaux universitaires de Genève (HUG), and with private clinics in the Geneva and Canton Vaud. She also works with many Swiss doctors, well-known dermatologists, cosmetic surgeons and general practitioners. Sandra has taken part in many TV programmes, such as Dolce Vita and in Bon Entendeur. Throughout her career her work has featured in several beauty magazines and newspapers.

2001 Sandra begins her career specialising in dermapigmentation/permanent makeup in 2001. Quickly becoming fascinated, she turned this profession into an art, and joins the ranks of the permanent makeup elite in Europe and in the US. She continues to improve her skills and knowledge every year, so that she's always up to date with the latest techniques, method and trends, which she passes onto her clients, pupils and other professional technicians. Visit: www.sandraviglino.com

2003 She sets up the DERMÈS centre at Carouge, Switzerland, a salon specialising in aesthetic and corrective permanent makeup. She also becomes a member of international professional organisations such as the AAM and SPCP / USA and SKF PMU in Switzerland. Visit: www.dermes.ch

2005 In 2005 she becomes the exclusive distributor and instructor in Switzerland for Nouveau Contour, and teaches in Geneva. She learns a lot from all of the Nouveau Contour World instructors. She focuses on setting up training and distribution targeted on permanent makeup. Visit: www.nouveaucontour.com

2007-2008 On the frontline as ever, Sandra decides to introduce lash extensions to Switzerland and to spread knowledge of this practice. She breaks new ground in training in the field of semi-permanent lashes and becomes the exclusive distributor for Lashes Extensions She opens the DERMÈS & Nouveau Contour Academy in Riddes in the Valais, both of which are dedicated to providing courses in permanent makeup, and Lash Extensions and eyebrow specialisations. Her courses on lash extensions and products are a great success, becoming the market leader in Switzerland. So far more than 500 salons have been trained at her centre. Several specialist teachers in lash extensions join her team.

2008-2010

The first product range from the YUMI™ brand is YUMI™ Lashes, an innovative and up-to-date range for professionals. The YUMI™ brand is a benchmark for quality, aesthetics and authenticity. Visit: www.yumilashes.com www.yumilashes.ch YUMI™ Tints is the second YUMI™ product, a range reserved for professionals.

2007-2008 The near future will see the launch of LOVE YOUR BROWS™, dedicated to the eyebrows… Visit: www.love-your-brows.com Visit: www.haute-beaute-sourcils.com www.high-beauty-brows.com www.browsperfection.com The near future will see the launch of YUMI™ Brows, dedicated to the eyebrows… Visit: www.yumibrows.com www.browsperfection.com

She decides to revolutionise the beauty world with a new technique for raising and curling the lashes. Innovations, ideas, creations, experience... she uses groundbreaking new products to introduce this technique in Switzerland and Europe. She is convinced that her idea will transform beauty treatments, replacing the tradition lash perm. After several experiments and disappointments with different products, and thanks to feedback of her clients and students and with two years’ experience in the field, she decides to launch her own brand: YUMI™, specialist treatments for the lashes and brows. Her products stand out in the marketplace thanks to the high-level training, quality and marketing. Once seen, the brand is sought-after in several countries…

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When all is said and done, nothing moves the human spirit like simple beauty.

DERMÈS distribution sàrl Case postale 130 1908 Riddes - Valais Switzerland DERMÈS sàrl 1227 Carouge- Genève Switzerland Tél: +41 (0) 27 306 77 49 Tél: +41 (0) 22 301 80 90 Fax: +41 (0) 27 306 77 50 Email: [email protected] Email: [email protected] Visit: www.yumilashes.com