Gift Card

GIFT CARD

GIFT CARD

Gift Card

Gift Card

GIFT CARD

Gift Card Gift Card

GIFT CARD

Gift Card

GIFT CARD

GIFT CARD

Gift Card

Gift Card

THE BEST GIFT YOU CAN GIVE YOUR BUSINESS WORLDPAY GIFT CARD PROGRAM

For more information, contact your WorldPay Account Executive or visit WorldPay.com

Gift Card

Gift Card

PERSONALIZE YOUR FAVORITE CARD OPTION Gift Card

Gift Card

Soda Splash

Blue Water Drops

Hot Peppers

GIFT CARD

Gift Card Wine Corkscrew

Cup of Joe

Fortune Cookie

Gift Card

Tribal Orange

Table Setting

GIFT CARD

GIFT CARD

Organic Vines

GIFT CARD

Gold Bubbles

Green Swirls

Simple Green

Gift Card Gift Card

Gift Card Gift Card

Celebration

Blue Gifts

Gift Card

Red Gift

Sports Fan

GIFT CARD

Gift Card

Grocery Bag

DIY Tools

GIFT CARD

Anniversary Jewels

Nail Polish

GIFT CARD

Bamboo Zen

IT’S THE DIFFERENCE BETWEEN GROWING YOUR BUSINESS OR LOSING TO THE COMPETITION

One of the most successful – and affordable – sales strategies small businesses use to attract consumers is selling their own branded gift cards. By some estimates, 9-out-of-10 consumers have either purchased or received at least one gift card in the past year – and you may be surprised how many gift cards are purchased outside the traditional retail environment.

WORLDPAY’S SOLE FOCUS IS HELPING OUR 400,000+ CUSTOMERS MAKE THE SALE AND EARN A LIVING

Medical and legal practices sell prepaid services. Businesses issue gift cards instead of refunds (where allowed) – which keeps more money in your register.

Community associations, such as chambers of commerce and downtown development authorities, provide gift cards from local businesses to welcome new businesses and homeowners to the community... which act as “coupons” that encourage local shopping. Partner with other businesses for cross-promotional opportunities using your gift cards as incentives to shop locally. In addition to selling them as gifts, restaurants and bars use them as “comp cards” if a guest has a less than pleasurable experience – giving you another chance to earn their business. Creatively use gift cards to promote your business, build your brand and attract new customers: • Gift cards can generate brand awareness and encourage repeat visits to your store(s) • Research shows that purchases made with gift cards tend to be 20% to 50% higher than the average purchase at a merchant location • Approximately 70% of consumers making purchases with gift cards will spend more than the value loaded on the gift card.

YOUR INITIAL GIFT CARD ORDER COMES WITH:

Gift Card Carriers

Display Stand and Sign

WORLDPAY GIFT CARD PROGRAM QUICK START GUIDE Thank you for choosing WorldPay. Enclosed is everything you need to begin selling and accepting WorldPay Gift Cards. WorldPay provides a suite of online gift card marketing tools to help you promote your gift card program. These materials are available at our Web site, WorldPay.us/GiftCards. They include a collection of graphics and print-ready collateral designed to support your gift card program. You can customize these tools to fit your advertising and marketing program initiatives. See the Important Links table below for help accessing the marketing tools. Among the items available are window decals, mailing inserts, and posters in various sizes. The important information below gives you instructions on how to manage your gift card program and how to contact us for help should you need it. Please keep this information handy for future needs.

How to Use Gift Card at the Point of Sale Standalone POS To order How to Use Gift Card and How to Balance Gift Card quick reference guides specific to your terminal, contact the Help Desk at 1-800-859-5965 ACTIVATE OR RELOAD A GIFT CARD CARD Note: The transaction is denied if the amount entered exceeds the maximum activation limit. For terminals with Swipe Redeem 1. From Main menu select Gift Card. 2. Select Activate. 3. Swipe/key card # that begins 6034 1191. On some terminals swipe/key, then select Activate. 4. Type amount to be added. 5. If prompted, type any valid MM/YY. 6. Follow any additional prompts. 7. Receipt prints the new balance. For terminals without Swipe Redeem 1. Using a credit card transaction, type the card number beginning 6034 1171. 2. Type amount to be added. 3. If prompted, type any valid MM/YY. 4. Follow any additional prompts. 5. Receipt prints the new balance. PURCHASE TRANSACTION USING GIFT CARD Notes: x The transaction is denied if the amount entered exceeds the card balance. x Any tip adjustment in excess of the card balance cannot be collected.

VOID ACTIVATE OR VOID RELOAD Notes: x The Void Activation must be the NEXT transaction after the activation and for the same amount as the Activation transaction. x For the merchant’s protection all Gift Card transactions affect the card balance immediately. For terminals with Swipe, Void Activate, or Void Reload 1. From Main menu select Gift Card. 2. Select Void. 3. Swipe/key card # that begins 6034 1191. On some terminals swipe/key, then select Void. 4. Type amount keyed at Activation. 5. Follow any additional prompts. 6. Receipt prints the new balance. For terminals without Swipe, Void Activate, or Void Reload 1. Using a credit card transaction, type the 16-digit card number beginning 6034 1191 and replace the 7th-8th digits with 83. (6034 1183 xxxx xxxx) 2. Type amount keyed at Activation. 3. If prompted, type any valid MM/YY for expiration date. 4. Follow any additional prompts. 5. Receipt prints the new balance.

1. Depending on the terminal, swipe/key card # that begins 6034 1191.

866.232.8691 WorldPay.us/GiftCards

2. Follow prompts, including keying the sale amount. 3. Receipt prints the new balance.

Quick Start Guide

And – perhaps best of all – you can start selling your personalized gift cards in as few as two weeks. Plus, they: • Work on most existing credit card terminals • Come with an array of easy-to-use reporting tools to help you manage your cards • Include 24/7 cardholder support that allows consumers to check their balance online at Balance.WorldPay.us or via toll-free number 800.803.1222.

Quick Reference Guide for Terminal Transactions

WorldPay provides online marketing tools to help you promote your gift card program, including: • Window decals • Mailing inserts • Posters. Successful businesses often find that the more they promote their gift cards, the more they sell. Download print-ready files at: WorldPay.us/GiftCards.

CHOOSE YOUR CARDS TODAY: Standard Cards have a wide variety of designs that you can personalize with your business information. Or create your own, one-of-a-kind Custom Card. WorldPay also offers Loyalty Cards that allow you to reward your frequent customers. Ask your WorldPay Account Executive for more information.

(Window decal, Mailing insert sample)

GIFT/LOYALTY CARD ORDER FORM

WorldPay US, Inc. 600 Morgan Falls Road, Atlanta, GA 30350 Member Financial Institution - RBS Citizens, N.A.

Customer No.

Sales Order No.

ENTER UP TO SIX LINES OF TEXT TO CUSTOMIZE YOUR GIFT CARD. ORDERING TAKES JUST FOUR SIMPLE STEPS.

1.

3.

Go to WorldPay.us/GiftCards and select the hyperlink: Gift Card Design Tool.

2. Select your preferred card design and enter

4.

your custom text.

Once you have decided on your design and text, print the final version on your printer. Complete the attached order form and give both the order form and the printed card to your WorldPay Account Executive.

STANDARD GIFT CARD

The minimum initial order quantity for Standard Gift cards is 100. Order processing fee applies to Standard initial orders and reorders less than 200 cards. Refer to “Gift & Loyalty” section of the Customer Processing Agreement for more information. Line 1 of personalization (left justifed) Select Card Style Blue Water Drops

Gold Bubbles

Soda Splash

Simple Green

Hot Peppers

Celebration

Fortune Cookie

Blue Gifts

Wine Corkscrew

Red Gift

Cup of Joe

Sports Fan

Table Setting

Grocery Bag

Tribal Orange

Anniversary Jewels

Organic Vines

DIY Tools

Green Swirls

Nail Polish

Line 2 of personalization (left justifed)

Line 3 of personalization (left justifed)

Line 4 of personalization (left justifed)

Line 5 of personalization (left justifed)

Line 6 of personalization (left justifed) Note: It is important that you mock-up your design before ordering your cards. It is possible that the available space is exceeded before character limit.

Bamboo Zen Order Quantity:

,

for Standard Gift cards (Must be in increments of 100)

CUSTOM GIFT

TOTAL STANDARD GIFT CARD ORDER:

Merchant Initials

$

I confirm that I have utilized the Gift Card Design Tool to personalize and preview my gift card design(s). WorldPay US, Inc. is not responsible for printing errors due to misspellings or number of characters exceeding available card space.

The minimum initial order quantity for Custom Gift cards is 500. Order Quantity:

,

for Custom Gift cards (Must be in increments of 250) TOTAL CUSTOM GIFT CARD ORDER:

Artwork Attached (Optional)

$

STANDARD LOYALTY

The minimum initial order quantity for Standard Loyalty cards is 100. Select Card Style

Silver Stripe

Checkerboard

1st Line: 1st line as it is to appear on the card including spaces and punctuation (will be left justified) 2nd Line: 2nd line as it is to appear on the card including spaces and punctuation (will be left justified) Order Quantity:

,

for Standard Loyalty cards (Must be in increments of 100)

APPROVAL

CUSTOM L

TOTAL STANDARD LOYALTY CARD ORDER:

$

The minimum initial order quantity for Custom Loyalty cards is 500. Order Quantity:

,

for Custom Loyalty cards (Must be in increments of 250)

Artwork Attached (Optional)

Merchant Approves Above Card Order: Merchant Initials

TOTAL CUSTOM LOYALTY CARD ORDER:

$

Shipping & Handling

$

TOTAL ORDER

$

The prices above do not include fees applicable to activations, redemptions, balance inquiries and dormancy fees. Separate agreement is required.

Rev. 4/11

ORDERING YOUR GIFT CARDS IS JUST THE FIRST STEP MARKET YOUR PROGRAM TO OPTIMIZE SALES IT’S ALL ABOUT LOCATION • Position displays at eye level throughout your business • High-traffic areas • Cashier locations for impulse buying • Locations where customers select gift items • Keep your display stands well stocked. MAKE GIFT CARDS A STANDARD PART OF YOUR SALE • Train and motivate your sales force to mention gift cards • Create a gift card marketing plan which may include advertising, Web promotion, direct mail, receipt messages, in-store circulars and sales contests. CREATIVE WAYS TO USE GIFT CARDS TO DRIVE MORE BUSINESS • Target customers who purchase cards for themselves by offering discounts when they load and reload gift cards • Offer an extra gift card to customers purchasing a card for someone else and offer cash back discounts to customers who spend at least a designated dollar amount. Load the cash back discount back onto a gift card to drive future sales • Use gift cards for merchandise returns and to promote slow-moving merchandise by offering a gift card with every purchase • Distribute gift cards as “coupons” for special events and new store openings • Reward referrals by giving a gift card to current customers who refer new ones. A SIMPLE AND CONVENIENT PROGRAM TO ADMINISTER AND MANAGE • After your customer pays for the card, activate it by swiping or keying the card. A receipt shows the balance • To redeem a gift card, swipe or key the card and purchase amount. A receipt shows the balance • Reconcile your gift card program by accessing reports using POS Reporting on WorldPay’s online reporting system • Take inventory of your gift card account for shrinkage and usage. Establish a reorder threshold • Analyze your SKU sales data to identify gift card purchase trends to enhance merchandising replacement. No representation, warranty, or assurance of any kind, express or implied, is made as to the accuracy or completeness of the information contained in this document and WorldPay accepts no obligation to any recipient to update or correct any information contained herein. The information in this document is published for information purposes only. Views expressed herein are not intended to be and should not be viewed as advice or as a recommendation. You should take independent advice on issues that are of concern to you. This document does not purport to be all inclusive or constitute any form of recommendation and is not to be taken as a substitute for the recipient exercising his own judgement and seeking his own advice. Neither WorldPay nor other persons shall be liable for any direct, indirect, special, incidental, consequential, punitive or exemplary damages, including lost profits arising in any way from the information contained in this communication. Copyright 2011 WorldPay US, Inc. All rights reserved. This communication is for the use of intended recipients only and the contents may not be reproduced, redistributed, or copied in whole or in part for any purpose without WorldPay’s prior express consent.

866.232.8691 W o r l d P a y. c o m 3088 04/11