The best business training in the UK

TRAININGACADEMY 2016 Prospectus “The best business training in the UK...” Unique season-ticket ’TEAP’ provides unlimited world-class training for yo...
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TRAININGACADEMY 2016 Prospectus

“The best business training in the UK...” Unique season-ticket ’TEAP’ provides

unlimited world-class training for you AND your staff...

...for less than the price of a single course. See Page 10 for full details

13,564 business owners & staff trained in 2015

Average course rating 9.1/10

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Business Growth Basics.............................................................................................16 Marketing................................................................................................................26 Digital Marketing....................................................................................................38 Copywriting.............................................................................................................52 Knowing Your Numbers..........................................................................................58 Technical.................................................................................................................66 Personal Development............................................................................................74 Sales and Selling.....................................................................................................84 People and Management.........................................................................................92 Flagship..................................................................................................................100 Masterclasses..........................................................................................................108

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Welcome Our 2016 Training Academy has been expecting you…

407 courses. 13,564 delegates. Millions of pounds of new business opportunity...

We’re bigger, bolder and our 3 training rooms are more colourful than ever.

…and that was just last year.

More importantly, we’re the only training academy in the UK dedicated to helping entrepreneurs and their staff smash business growth; you won’t understand until you experience it for yourself.

We’re back, with new courses, some proven classics and a whole host of world-class trainers to help catapult your business to super-success. And what’s more, many courses are now CPD accredited... ...AND lots will be available as online training in 2016 (for TEAP holders only)

So, stick two-fingers up at ordinary training and immerse yourself in the experienced teachings of the EC...

Check out a really neat video of the EC Training Academy at

www.ECTraining.org

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Hello. We’re not like most training organisations. In fact, we’re not a training organisation at all. We’re a business.

We’re on the front-line just like you, spending money on marketing, watching our cash flow, dealing with banks, recruiting staff, negotiating with suppliers, selling stuff, paying our taxes and sorting out customer service challenges.

A successful, profitable, fast growing, award winning, business… …that offers training. If you want to be successful, or profitable, or grow fast, or win awards, then you’re in the right place. Who better to learn from than a team that has been there, done it, and got the t-shirts hanging neatly in their company wardrobe to prove it? Our founder, Nigel Botterill, started his first business in 2004, and since then has launched eight separate £1M+ businesses, right here in the UK. What we know about succeeding in business hasn’t been learned in books. 4

the EC Academy ill discussing plans for EC founder Nigel Botter ribbean hard Branson in the Ca over lunch with Sir Ric

There isn’t any “theory” in our training courses: everything is tried, tested, and proven to work. In amongst our other ‘proper’ businesses we’ve been developing and delivering high value training programmes since 2005, so we’re not exactly new to this and we never teach dusty old material.

You’ll find courses designed for business owners, and courses designed for staff.

Apple co-founder Steve

Wozniak on stage at a rec

ent EC event

Whichever courses you come on, you can be assured that they will be led by a top class trainer, in a purpose-designed training environment, and you’ll walk away with knowledge, information and tools that will help your business to become more successful, more quickly.

Things change, and we continue to invest and learn new and better ways of doing things, so you can be sure that everything in our courses is up-to-the-minute. The team of experts, specialists and facilitators that will be delivering and presenting the training is without question the most knowledgeable training team anywhere in the UK. Every one of our courses is led by an expert in that field, all of them with subject knowledge way deeper than most trainers will ever have. Our training programme for 2016 is pretty comprehensive. On the following pages you’ll find over 80 different courses on a wide range of subjects. You’ll find entrylevel foundation courses, and advanced masterclass courses.

nts Nigel

Dragons Den star Duncan Bannatyne prese with yet another award

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New for 2016 There are 30 brand new Courses for 2016 including: Get Your Staff Up to Speed on the EC Way How To Systemise & Automate Your Business How to Survive in the Dragons Den Getting the Most Out of Your Database Maximising Your Returns From Networking... Making the Most of Exhibitions

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p19

How to Run & Present Worldclass Webinars

p50

p23

Introduction to Cloud Accounting

p64

p25

XERO: Improvers Course

p65

p34

Enhancing Your Prospect & Customer Journey... p72

p35

How to Create & Deliver Amazing Presentations

p78

p36

How to become a productivity JEDI

p82

Preparing To Sell Your Business

p83

Getting to Win-Win: Negotiation Skills

p89

How to Seduce Your Customer (or anyone else’s)

p90

How to Buy Companies Using None of Your Own Money p91

Building a World Class Company Culture

p97

Getting the Most from Your Marketing Apprentice

p98

UPGRA

DED 2016 for

12 Individual Masterclasses... Engaging with real people, with real stories, is often the most powerful & impactful way to learn and these Masterclass sessions are happening every month in 2016. Each one is run by a supersuccessful entrepreneur who has ‘been there & done it’ and they promise to be the most inspirational and practical Courses of the year. p110

In addition, lots of our established courses have been upgraded and updated for 2016 so that every ounce of training that you and your team receive will be fresh and bang up to date…

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New for 2016 Sixteen ways that the EC Training Academy has got even better for 2016… 4 Proactive EC Training Advisor 1 Online delivery of many Courses

You’ll see a number of our most popular Courses also become available as online modules in 2016 – but only for TEAP holders, our ground breaking Training Event Annual Pass (see Page 10)

2 30 new courses

To maintain our world-class standards we’ve extended the range of Courses available even further to give you even more of what you need to help your business succeed.

3 New ‘Masterclasses’ introduced

Each month we have one of the Entrepreneurs Circle ‘star’ members - business owners who have made dramatic progress and achieved super-success – sharing their journeys and learnings in these unique and intimate Masterclasses. Rooted in real-life experience these events promise some of the most profound and practical training available anywhere in the UK – from people who have been there and done it.

(See Page 111 for the full Masterclass schedule)

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Our new Training Advisor is available to undertake a high level Training Needs Analysis of your business and help you to choose and book the right courses, in the right order, for you and your whole team. It’s a massive value-add, designed to accelerate even further the progress in your business.

/ Accreditation of 5 Certification attendees on all Courses

As business owners we tend not to worry about this sort of thing but for our staff it can be a real biggie which is why, for 2016, all attendees who complete a course will be eligible for formal accreditation if they/ you want it – which is great for staff development – and morale.

of Courses now 6 Majority accredited for CPD

We know that many EC members have to complete a certain number of days/hours of Continuous Professional Development (CPD) in order to meet the requirements of their governing body. Well, for 2016 almost all our Courses will be accredited for CPD so it’s easier than ever to hit your CPD goals AND you’ll do so with training that is cutting edge.

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Pre & Post Course material on most Courses

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Named deliverers

To make the learning even more effective, many of our 2016 Courses now come with pre and post course material included.

We know how important it can be to know who will be running your Course so this year most courses have named trainers – including some of the top experts in the country. Full information about the trainers on each Course is available online at www.ECTraining.org

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Upgraded and improved Courses

Just as it says on the tin, we’ve evaluated all the feedback and made lots of courses even better for 2016.

10New Booking System

Again, we’ve listened and invested heavily in a new booking system that is much easier to use, in particular when you’re booking staff members onto Courses. It’s so smooth – you’ll love it.

11New Academy App

The new EC Training Academy App is very cool. It keeps a record of all your booked Courses, reminds you of them AND prompts you for feedback and scores at lunchtime and at the end of each days training. It’s just one way that we ensure the EC training Academy is genuinely world class.

catering & delegate 12 Upgraded experience

We’re making some significant enhancements to our training environment for 2016 – including the catering (but don’t worry, the Costa machines are staying!) to ensure that the Academy is one of the leading training venues in the country…

Courses are at the National 13 All Support Centre (no split venues)

Every 2016 Course is taking place at our newly refurbished National Support Centre where we now have three Training Rooms in operation on most days.

14 More Advanced Courses

To cope with and support the growing level of expertise amongst EC members there are significantly more ‘Advanced’ courses in 2016 on many topics

arrangements for 15 Special Apprentices

If you have a bonefide marketing or social media Apprentice in your business then you can purchase an ‘Apprentice Training Pack’ add-on to your TEAP for just £56 + VAT per Apprentice which gets them on Courses with ZERO Registration Fees payable.

16 2015 TEAP Alumni discount

We recognise the huge support that the EC Academy received in 2015 from all of our TEAP holders and we are recognising that in a tangible and meaningful way by making 2016 TEAPS available to 2015 alumni for LESS than they invested last year. Tons more value, for even less money…

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Training Event Annual Pass

Unlimited training for a tiny investment… In 2015 we pioneered the TEAP – a Training Event Annual Pass – whereby business owners could invest in a ‘season ticket’ for unlimited training for them and their staff.

You can choose from 3 different TEAPS, depending on which is right for your business.

Once you have your TEAP you can book onto It proved a phenomenon – and Entrepreneurs any and all courses – even our multi-day Circle is in a unique position to make TEAPs Flagship events some of which are priced at even more widely available for 2016. £1,999 each if booked by non-TEAP holders. You see, we have our own building, with our purpose built Training Centre, and a staff of over sixty, many of whom are leading experts in their specific fields. This means that, unlike most training companies, our costs are fixed and, as a result, we can make world-class marketing and business growth training available at extraordinary prices – with a TEAP.

With a Team TEAP you can book up to 3 places on whichever courses you want, with the exception of the Flagship events where the maximum is 2 places.

The concept is very simple. With a TEAP you can:

Course Registration Fee

• Attend unlimited courses • Save thousands on your training investment

Get your TEAP at or call 10

Whichever TEAP you choose it’s valid for the whole of 2016, giving you plenty of time to take advantage of the fantastic training programme.

Beyond your investment in the TEAP, the only additional cost is a non-refundable £19.95 + VAT per seat Registration Fee for each day of training.

www.ECTraining.org 0121 765 3404

Solo TEAP The Solo TEAP allows one named individual full access to all events. If you’re a one-man band this is the TEAP for you.

Partner TEAP Like tandems and seesaws the Partner TEAP is perfect for two. You’ll get two named individuals on the TEAP (both must be employed by the same business) and Partner TEAP holders can attend unlimited training either together or individually.

Team TEAP This is the ultimate TEAP and perfect for businesses with staff. The Team TEAP is assigned to the business, rather than to an individual, so the business can book places at training events and send whichever staff they want.

Member Price

Non-Member Price

£695 +VAT

£995 +VAT

Member Price

Non-Member Price

£995 +VAT

£1,295 +VAT

Member Price

Non-Member Price

£1,295 +VAT

£1,595 +VAT

(Staff must be employed by the named business in order to attend).

Instalment plans are available for TEAPS purchased before December 2015. Go to www.ECTraining.org for details

Apprentice Add-on

£56 +VAT

As part of our commitment to develop and train young people then whichever TEAP you choose, if you employ an Apprentice, they can attend up to 10 courses for zero registration fee when you purchase the ‘Apprentice Add-On’ for just £56 +VAT. 11



Superb! I love my EC TEAP and its helped us so much. The team are incredibly helpful. The range of topics is huge - like nothing I have ever seen in any organisation before, and Mike the Butler is the icing on the cake. He’s always a friendly, welcoming face and he looks after us brilliantly. Superb! Mary Collin U-Can Ltd





We’re much more capable The TEAP has been great for me and my team. I’ve sent some of my staff on a couple of courses and they’ve got lots from them. We’re now so much more capable as a result. You’d be mad not to get a TEAP! Amy Somerville Tutts of Dorking



Get your TEAP at or call 12



The Most Amazing Content When the TEAP was launched I was straight on to it… With the shiny training prospectus in one hand (and glass of wine in the other!) I quickly set about marking out which courses I wanted to book on. I booked onto one each month and turned up ready to learn. I’ve experienced the most amazing content, delivered by people who are as excited about helping me to succeed as I am, surrounded by hungry business owners keen to learn and share.

And then with some focussed implementation time after each event I’ve put into practice what I’d learnt, hey presto…. I have the most amazing clarity, a clear plan to achieve it, and all the tools I need to get me there. I also have the lovely talented EC folk at the end of the phone to call on when I get stuck - TEAP’s have been a game changer for me and my family.

Danielle Proctor PST Ltd



www.ECTraining.org 0121 765 3404

Even if you or your team only attend 2 or 3 courses across the whole year a TEAP is still extraordinary value... ...because it costs less than the price of some individual courses. And if you have real ambition, or a team that are hungry to learn, then it becomes a genuine no-brainer.

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Booking your Courses couldn’t be easier. Priority Booking 2016 courses are available for booking to 2015 alumni from 3rd September 2015… …and to new TEAP holders from Monday 21st September. Non TEAP holders will be able to book from 1st December 2015.

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All 2016 bookings will be made on our new super-easy-to-use online booking system at:

www.ECTraining.org If you prefer you can speak with the Academy Team, including your EC Training Advisor on:

0121 765 3404 To book your places you’ll need to pay the non-refundable £19.95 Registration Fee per place per day to secure your seat. It is likely that many courses will sell-out so to avoid disappointment our strong recommendation is that you make your plans and book early.

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If you’re in business and you’re serious about creating success for you and your family then you need this ‘basic’ training. In truth, it’s not ‘basic’ at all. It will take you way beyond 90%+ of people in your industry and sector in terms of your thinking and understanding of what it takes to build a super-successful enterprise in 2016. The courses in this section are the building blocks of success. They are your foundation. They are essential…

www.ECTraining.org Many courses will become available as Online Training modules in 2016 - but only for TEAP holders 16

Business Growth Basics

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BG101

Business Growth Basics

This course is for:

Business Owners Only

Scheduled Trainer: Frahana Rashid

New Member Fast Start Training An Introduction To The EC Part introduction to the Entrepreneur’s Circle, but mainly a faststart marketing masterclass. You’ll learn what to do to kick-start growth in your business and how Entrepreneurs Circle can help you to get where you want to be. Ideal for staff who will be involved in marketing as well as for business owners, this is an uber-practical course that will get you thinking very differently about your plans for business growth. Course Content • Discover how to create a marketing plan from scratch, including a sure-fire way to know exactly which marketing activities you should be focussing on • Walk away with your 100 Day Plan, and a complete understanding of how the Entrepreneurs Circle can support you and help your business to grow • Learn about the fundamental key to successful marketing that most business owners (and most ‘expert’ marketers too) either don’t know, or just ignore

Strongly recomme nde for anyo d ne new to Entrepre neurs Circle



Brilliant Kick-Start Honestly, the New Member Day is amazing. I can’t recommend it highly enough. It was a brilliant kick-start to our business growth – you’d be bonkers not to go. Liz Stocker AVSCO

DATES: 27th Jan • 15th Feb • 18th Mar • 19th Apr • 31st May • 24th Jun 14th Jul • 31st Aug • 14th Sep • 31st Oct • 24th Nov • 12th Dec 18



£199+VAT Non TEAP price

BG102

Business Growth Basics

This course is for:

Staff Only

Scheduled Trainer: Frahana Rashid

Get Your Staff Up to Speed on the EC Way This is a course for staff. NOT business owners.

For business owners one of the biggest challenges can be getting your staff upto speed and understanding ‘the EC way’. Having them properly on board, alongside you, understanding what you’re trying to do - and the way you’re trying to do it - can make a massive difference. Which is what this course is all about.

!

NEW

course for

2016

In this very full day, your team will be brought upto speed with all the EC’s main ways of working - and thinking so they can fully align with you. Course Content • The importance of your 90 minutes - and how they can support you (as well as do their own!); • Market-Message-Media • Bananarama Syndrome - it ain’t what you do its the way that you do it • Multiple Pillars • Follow Up, follow up, follow up; • Tracking results and performance

...and much, much more. Think of this as ‘The EC in a Day’ - a whistle-stop tour that gets your people on board and alongside you so that together, the sum of the people your business is way more powerful than the individual parts. If you’ve got staff and you’re serious about making progress this year then you’ll want to send them on this course...

DATES: 14th Jan • 4th May • 9th Aug • 16th Nov

£199+VAT Non TEAP price

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BG103

Business Growth Basics

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Andy Willcox

Developing Your Category of One Your business can blend in or stand out. It’s your choice. Smart businesses differentiate themselves by defying comparison. The fierce competition of a crowded market, is nothing more than an adrenaline rush when you know your Catagory of One. In this one-day interactive workshop, you’ll learn how you too can transcend commodity to become a true ‘category of one’ business. Course Content • Understand what makes a true Category of One business • Learn how to communicate your unique value proposition • Discover how to become the only obvious choice for your target customer • Craft the perfect Category of One statement for your business



Worth travelling 4,000 miles for... I flew over from Colorado, USA to attend this course - and I’m so glad that I did. From discovering what makes a category of one company to figuring out WHY customers should choose to do business with me - to figuring out who my WHO is and developing my avatar. If you want to grow your business with deliberate intent - you MUST attend this course!! Scott Baughman Performance Marketing Group, LLC

DATES: 8th Mar • 5th Apr • 11th Jul • 7th Oct 20

£299+VAT Non TEAP price



BG104

Business Growth Basics

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Neil Humphrey

Branding for Profit

A set of tools for integrating your brand into every aspect of your business If people like you they’ll listen to you, if they trust you they will do business with you.

UPGRA

DED 2016 for

In this one day interactive workshop you will discover how to transform your business into a strong and profitable brand that effortlessly communicates trust and value and makes selling much easier. Course Content • Learn what makes some brands more profitable than others • Learn how to articulate a compelling value proposition • Discover how to grow a tribe of ideal customers through effective online communication • Understand the power of brand ambassadors and expert positioning • Explore the concept of Brand Elasticity and the difference between what you could and should sell

DATES: 13th Jan • 6th Apr • 12th Jul • 6th Oct

£299+VAT Non TEAP price

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BG105

Business Growth Basics

This course is for:

Business Owners & Staff

Scheduled Trainer: Jez Rose

World Class Customer Service: What it Really Means and

How to Make it Happen

When did you last experience world class customer service? It’s a rare thing. Customer service is the forgotten art for many businesses. Caring isn’t cool, and the notion of the customer always being right is as old-fashioned as the chequebook. Most businesses talk about caring and providing great customer service, but it’s just words. They cut their customer service to a bare minimum and spend the money they save on advertising to get some more customers to replace the ones who are leaving in droves. Most businesses get customer service badly wrong. This one day course is designed to help you model the businesses who are providing genuinely ‘world class’ customer service to their customers.

This course is led by Jez Rose, a specialist in delivering extraordinary customer service. Jez is a professional speaker, media personality, and author of international bestselling book “Have a Crap Day”.

You’ll study a series of examples of how different businesses in disparate markets have embraced the forgotten art of customer service to great effect, and how you can do it in your business.

DATES: 15th Jan • 20th May • 15th Jul • 12th Oct 22

£399+VAT Non TEAP price

BG106

Business Growth Basics

This course is for:

Business Owners & Staff

Scheduled Trainer: Peter Daly-Dickson

How To Systemise [And Automate] Your Business As Confucius said: “Life is actually really simple, but we insist on making it complicated.” On this interactive one-day course you’ll learn how to get your business operating in the most effective and efficient way possible. Working smarter, not harder is the key to success, and we’ll show you how to achieve through systemising and [where possible] automating your business. Course Content

!

NEW course for

2016

A laptop is recommended for this cours e. (n ot just a tablet

)

• Learn a hands-on, effective method to map processes in your business • Understand how simplifying processes leads directly to taking less time to perform the work • Learn how you can make significant performance gains with your existing processes • Gain the mindset and vision necessary to put your business on auto-pilot • Get a handle on the type of processes that can be [semi]-automated, and the tools that can help you ‘get it done’ • Walk away with proven methods you can use to get more work done in a lot less time

DATES: 21st Jan • 6th Apr • 28th Jul • 17th Oct

£299+VAT Non TEAP price

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BG107

Business Growth Basics

This course is for:

Business Owners Only

Scheduled Trainer: Martin Norbury

Scaling and Expanding Your Business Effectively In just one day, you’ll learn the essential strategies for rapid and sustainable business growth. You’ll walk away with a full understanding of the things that will accelerate your business growth effectively and the stuff that won’t make a jot of difference. Course Content • Understand where to start thinking about your growth plans and goals • Understand the SCALE model and how to implement it into your business • Find out where most businesses go wrong in their pursuit of growth, and the key skills you’ll need to master to be successful where most fail



So Valuable I had a fantastic time – I’m so glad I attended. The courses with the EC team are always so helpful and all contain such valuable advice and learning - I am never left wanting. Sue Upton Heights Health & Fitness

DATES: 11th Jan • 4th Apr • 13th Jul • 3rd Oct 24



£299+VAT Non TEAP price

BG108

Business Growth Basics

This course is for:

Business Owners Only

Scheduled Trainer: Andy Willcox

How to Survive in the Dragons Den

!

NEW course for

2016

This is the course that all of the entrepreneurs who failed to get investment from the Dragons had wished they’d been on. Even if you’re not thinking about going on the hit BBC programme, you might still have to pitch to prospects (or investors).

We’ve had lots of members in the EC who have been on Dragons Den. Some have conquered the Dragons and won the investment whilst others have failed but walked out with their heads still held high. With their help, experience, research and all of our pitching and selling knowledge we’ve pulled together the best course to prepare you to pitch to anyone - even the millionaires in Dragons Den. You’ll never hear the words “I’m out” ever again!

Course Content • Learn how to develop your business plan and the key essentials that need to be in it. • Discover how to perfect your pitch and the three simple tricks to nail it. • Understand what key numbers you’ll need to know when in the Den and the types of questions you’ll be asked on the figures. • Develop your public speaking skills so that you’ll appear confident and can answer any question. Maybe even sing a song just like the famous Levi Roots! • Find out what to do and prepare for on the exciting day that your pitch is seen by millions of households on TV around the UK.

DATES: 11th Apr • 14th Sep

£299+VAT Non TEAP price

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If the Entrepreneurs Circle was invited on Mastermind, and Magnus Magnusson was asking the questions, we’d take marketing as our specialist subject. Marketing is the lifeblood of our organisation. It’s what we live and breathe. It’s the vital spark in all of the world’s most successful businesses too. Understood to be the most important organ in the body of business. Marketing is the guy who drives the train, everybody else just chugs along behind him. Don’t be a passenger. Be the guy up front.

www.ECTraining.org EC courses are now accredited for CPD so count towards your annual requirement 26

Marketing

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MK201

Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Damian Smyth

Introduction to Direct Response Marketing If ‘regular’ advertising is chalk, then Direct Response marketing is cheese (probably a ripe Stilton)! There is a BIG difference between the two approaches and once you understand them, it’s unlikely you’ll spend another marketing penny on anything other than direct response. This full-day course is a fantastic introduction to the world of direct response, as well as the perfect foundation for the rest of our marketing programme. Course Content • Find out how to use ‘Market - Message - Media’ to evaluate the likely profitability of any marketing opportunity • Learn how to create a powerful marketing plan for any business • Understand which of the 22 different marketing approaches covered is the right ‘next step’ for your business

DATES: 19th Jan • 4th May • 18th Jul • 22nd Nov 28



Practical & Useful What I loved was how practical –and useful everything was. Everyone should go on this event. Paul Lewis TGS Ltd.



£299+VAT Non TEAP price

MK202

Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Phil Wintermantle

How to Build Your Database Super-Fast

(including Squeeze Page Masterclass) With a good database you put yourself in a position to make money at will. As the saying goes; “the money’s in the list” – but too many businesses have no list of any value, and no strategy for building one. It’s an expensive mistake. This one-day interactive presentation will hand you a tried-and-tested strategy for building your database. Quickly. Course Content • We’ll study how the right lead magnets can attract hot prospects to your list • You’ll learn when to use a “tripwire” in your sales process • You’ll discover how to keep people on your list until they buy - and beyond • Find out how to drive highly-targeted traffic into your list-building funnel

UPGRA

DED 2016 for

• Learn how to use live events to supercharge your list-growth

DATES: 28th Jan • 24th May • 26th Jul • 28th Nov

£299+VAT Non TEAP price

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MK203

Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Andy Willcox & Seb Greenwood

Understanding and Using Direct Mail Effectively 20 years ago, people’s letterboxes were awash with direct mail, but with the advent of email, loads of businesses stopped using it. Direct mail as a marketing tool is probably as powerful as it’s ever been, and used right, can be a key way for you to rapidly expand your revenue. Trouble is, it’s more expensive than an email, which means that the stakes are higher, and most businesses are too scared to use it. They’re missing out. Get direct mail wrong, and you can post yourself into the red pretty quickly, but get it right, and you’ll discover why direct mail is such a vital pillar for businesses of all sizes, in all niches. In this course, we’ll focus on how you can implement direct mail effectively in your business, using real-life examples of what works and what doesn’t. Course Content • Understand how to segment your list to maximise your ROI • Discover how to use direct mail in tandem with other marketing pillars • Learn the expensive mistakes that many make, and the steps you should take to avoid them

DATES: 11th Feb • 6th Jun • 9th Aug • 30th Nov 30

£299+VAT Non TEAP price

MK204

Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Felicity Wingrove

Introduction to PR

UPGRA

DED 2016 for

A reputation takes a lifetime to build and a second to destroy. PR can be the powerful key to both. Knowing how to use PR effectively can help to build both your business brand and your personal profile. It can help customers to find you, make the decision easier for your prospects, and make your existing clients proud to be working with you. This one day course will give you everything you need to use PR to grow your business. Course Content • Learn how to write a brilliant press release that gets you the right coverage • Discover how to get stories in the media that add value to your bottom line • Find out how to get inside the head of journalists and what they need stories about • Learn how to design a PR campaign for your business to get you noticed for the right reasons

DATES: 9th Feb • 8th Jun • 11th Aug • 5th Dec



Grrrrrreat! Great work, great fun, great value. Great course. Alan Marriott The Property Press



£299+VAT Non TEAP price

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MK205

Marketing

This course is for:

Business Owners Only

Scheduled Trainer: Damian Smyth

Writing and Publishing a Bestselling Book UPG

RADED 2016 for

A book is the perfect way to spread your message to a larger audience, and writing a book which reaches thousands of readers can give your business a real turbo-boost, especially when it comes to amplifying your expertise. Most of all, a book positions you as a bonafide expert and that can really help your customer acquisition across all your marketing pillars. This packed, full day course will take you through the process of how to create the ‘right book’ for the ‘right market’ and how to get it read by the ‘right people’. If you’ve ever thought that you had a book inside of you, or you’ve already tried to write a book (and that manuscript is still sitting there, unfinished), then this is the course for you! Course Content • Discover simple techniques to identify your target market and how you can become an ‘authority’ in your niche • Learn how to create exceptional content in a strict time-frame, with a tried and tested formula for success • Find out which route to market is best suited to amplify your content to gain maximum exposure for your expertise - whilst generating a ‘passive’ income stream in the process

DATES: 11th Feb • 23rd Jun • 18th Aug • 17th Oct 32

£399+VAT Non TEAP price

MK206

Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Andy Willcox

Using Video Effectively in your Marketing Mix UPG

RADED 2016 for

Ever searched for something on Google and one of the results is a video? Most people watch the video. We’re living in an age where consumers would rather watch video than read words, and the percentage choosing to watch the video is growing fast, which is why YouTube is the second most visited website in the world.

The good news is that you don’t need to be an award winning actor or professional screenwriter to come up with a brilliant and professional video that will help attract more leads and get more customers, and this one-day course will show you how. Course Content • Develop a clear understanding of video marketing and how to use it to maximum effect • Learn about the online video essentials with examples of the best videos to emulate (practical useful ones that you can swipe and deploy!) • Discover the three simple steps that ensure your video grabs and holds your audience attention AND gets them to take action • Learn how to effectively script, film and edit your video • Develop a plan for driving conversions from your video

DATES: 1st Feb • 24th Jun • 8th Aug • 18th Oct

£299+VAT Non TEAP price

33

MK207

Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Phil Wintermantle

Getting the Most Out of Your Database

!

NEW

course for

2016

Your database is the most important asset you have in your business. A list of your current and past customers as well as your prospects is vital in any business that wants to grow, but the database is useless unless you know what to do with it. On this course you’ll learn how to nurture your list and build relationships with your prospects as well as strategies you could implement to get your list of customers and prospects to start buying more from you, more often.

Course Content • Leveraging your existing database to get customers to come back and buy again • Delivering useful and relevant content to prospects to move them towards purchasing from you • Increasing your customers average spend and transaction value • Using marketing campaigns as assets that you can roll out year on year • Referral strategies to find your ideal customer

DATES: 1st Mar • 29th Jun • 7th Sep • 15th Nov 34

£299+VAT Non TEAP price

MK208

Marketing

This course is for:

Business Owners Only

Scheduled Trainer: Andy Willcox

Maximising Your Returns From Your Networking Activity & Memberships

!

Networking can be a really effective way to gain new customers and grow your business. Some business owners rely heavily on networking and achieve great success. But, networking has to be done well. There’s a networking science.

NEW

course for

2016

BNi is probably the biggest and the most well-known networking organisation within the UK, closely followed by 4Networking. Both organisations have thousands of members and generate a lot of income for UK entrepreneurs.

With the help of some of the best BNi and 4Networking big wigs, we’ll make sure you get the very best you can from your local networking group. There are some master networkers out there, and on this course you’ll learn what sets them apart from everyone else

Course Content • Learn how to ask for referrals and the different ways that your networking organisations operate. • Discover the science behind networking etiquette that can transform your returns. • Develop your presentation skills to make you stand out from the crowd in your 40/60 second pitch. • Learn what to do with all of those business cards that you collect. • Find out how to design your referral marketing campaign

DATES: 14th Apr • 15th Sep

£299+VAT Non TEAP price

35

MK209

Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Stuart Bevins & Rob Murray

Making the Most of Exhibitions

!

NEW course for

2016

This course is for businesses who already exhibit regularly, those who have yet to exhibit, and everyone in between.

Most businesses don’t make the most of exhibitions – even when they exhibit! In truth, most exhibitors are really bad at it. The returns they get often fall way, way short of what they could be getting if only they thought differently and did a few simple things in a very different way. Course Content • How to design your stand to attract the right people • The secrets to getting the right space • How to compel the right people to come to your stand and what to engage with you

• How to build your database most effectively at shows… •...and, critically, how to follow up systematically so you get the bumper returns • The Top 10 things to avoid doing on your stand that will kill your success.

• What to say – and do – when they arrive • The magic key that unlocks real success at exhibitions – that hardly anyone uses

You’ll leave with a step-by-step killer plan for your next event

• How to get as much as ten times the return from your exhibiting • What you should be offering/giving away

DATES: 12th Apr • 25th Aug 36

£299+VAT Non TEAP price

Unlimited world-class training... ...for you AND your whole team. All year. For less than the cost of a couple of cups of posh coffee a day. Which makes it amazing value even if you only attend a handful of courses.

Get your TEAP at or call

www.ECTraining.org 0121 765 3404

See page 10 for full details

37

Digital Marketing is the cutting edge - approach it wrong and it will hurt. Handle it carefully though, and there are substantial rewards to be snaffled. The world is moving online. We’re carrying the web in our pockets, it’s there in the corner of our Google Glasses, and Apple has us wearing it on our wrists. Lots of businesses have used the power of digital marketing to create explosive growth. You can too. Digital just means online, and the basics are simple. Website. Google. Facebook. Email. There’s nothing complicated about doing it. But there is a skill to doing it right.

Check out a really neat video of the EC Training Academy at

www.ECTraining.org

38

Digital Marketing

39

DM301

Digital Marketing

This course is for:

Business Owners & Marketing Teams

Introduction to Digital Marketing

Scheduled Trainer: Damian Smyth

UPGRA

DED 2016 for

Does your business even need to be online? Do you really need to invest time and effort in promoting your business on the web? Maybe you’d achieve your goals faster if you focussed offline… This one-day introduction to digital marketing goes right back to basics. There’s no “shiny object” giddiness on offer here. Remember Foursquare? Friends Reunited? The “next big thing” always gets lots of attention, but it’s easy to get caught out and arrive at the party just in time to see everyone else leave. As well as providing a valuable introduction to world of online marketing, this interactive day is a great place to find out more about our whole digital marketing training programme, enabling you to make an informed choice about which more in-depth courses would be right for you... Course Content • Discover how to work out what your business should be doing online • Find out whether Social Media is the right place for you, or Google AdWords, Facebook Ads, LinkedIn and SEO • Understand how and why most businesses waste money online

DATES: 22nd Feb • 18th Apr • 8th Aug • 4th Nov 40

£299+VAT Non TEAP price

DM302

Digital Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Chris Blunt & Damian Smyth

Effective Email Marketing Really Making it Work Email is a fantastic tool for reaching out and promoting your product or service. The speed and convenience of email is a double-edged sword though; it’s as easy to ignore emails as it is to send them. On this one-day course you’ll learn how to create campaigns that build relationships through increased engagement - how to choose the right system for your targets - and how to maximise ROI by split-testing and adjusting. Course Content • Learn how to build your contact database and generate more revenue from your customers, through consistent and targeted engagement that provides relevant and useful content to your list • Understand the science behind email sequencing - why timing is everything - and how to maximise your results using split-testing • Discover how one company went from mediocre to world leader through one simple email marketing technique that anyone can apply in their own business... right now!

DATES: 2nd Mar • 21st Apr • 17th Aug • 13th Oct



Amazing Content... Amazing content, giving me great nuggets and info. I have a great understanding now on this subject ... very enjoyable, extremely interesting and very well presented. Bob Mullard Triform



£399+VAT Non TEAP price

41

Digital Marketing

DM303 This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Nick Fenmor Collins & James Farmer

Achieving and Measuring Website Success Your website should sit at the core of your online marketing and indeed much of your offline marketing activities.

UPGRA

DED 2016 for

In an ever more complicated and confusing online world it’s crucial to understand how your website performs compared to your competition. You need to understand the right tools, strategies and techniques to employ to get the best results. Each business has a unique online profile. Your profile is subject to the target customer group, the site’s history and the marketing techniques being employed to drive traffic to the site, convert browsers into customers and to get them coming back for more. Course Content You’ll be working with our experts in a clinic format to understand: • How your website and your online marketing strategies are currently performing for your business • Why your website is delivering the results you’re seeing and what you need to do to improve things • How to measure website and online marketing performance to help you take the right decisions • You’ll leave with your unique plan of attack designed to get your website working for you as you deserve

DATES: 9th Mar • 13th May • 1st Sep • 11th Oct 42

£299+VAT Non TEAP price

Digital Marketing

DM304 This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Joanne Davies

Understanding and Using Google Analytics Effectively Google Analytics can give business owners an extremely powerful insight into their website’s marketing efforts and optimization, but it can be daunting. In this course we’ll explain how and where to manage your analytics, what the reports mean and how to create custom reports that help you to see everything, including traffic sources, pageviews, bounce and conversion rates. We will explore how all of the components of the Google Analytics platform work together to collect and organize the business data you need for reporting and analysis. Course Content • Learn how to link Google Analytics to AdWords so you can see the “big picture” • Find out how to customise your analytics data to make it even more useful to you and your business • Be able to easily identify the pages that are working most effectively for you • Walk away confident in your ability to navigate around the Analytics reporting interface • Learn how to exclude unwanted traffic from your reports so you get a clear picture of what’s going on

This course is

practical

you will need to bring a laptop

• Create ‘Goals’ so that you can track the numbers that are important to your business • Gain an understanding of the demographics and behaviours of your website users

DATES: 8th Jan • 16th Mar • 5th May • 12th Jul • 5th Oct • 13th Dec

£299+VAT Non TEAP price

43

Digital Marketing

DM305 This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Joanne Davies & David Browne

Introduction to Paid Traffic Paid Traffic (or PPC) is likely to be the single most important marketing pillar for your business.

UPGRA

DED 2016 for

In your marketing arsenal, Google AdWords is a cross between a machine gun and a sniper rifle. It’s capable of firing dozens of marketing messages a minute, but with extreme precision, only showing them to people who you’ve identified as suitable prospects, whether that’s because they’re searching Google for exactly what you’ve got to sell, or they’re looking for something similar.

By contrast Facebook is the largest social network on the planet, its massive power means few businesses can afford to ignore it. Facebook ads can be used to reach out to millions of prospects and engage with your existing customers. This one-day interactive session is non-technical – so there’s no need to bring a laptop – you’ll walk away with a good understanding of exactly what Paid Traffic is all about and how you could use it in your business.

Course Content • Find out how AdWords works and what it is capable of • Learn which businesses AdWords or Facebook Ads work really well for (and which ones they don’t) • Discover how you can get AdWords working in your business • Discover how Facebook Ads work, and why they are the “opposite” to Google AdWords • Learn how you can target prospects who aren’t even looking for you • Discover the next steps for getting Facebook Ads up and running in your business

DATES: 26th Jan • 20th Apr • 18th Jul • 21st Oct 44

£299+VAT Non TEAP price

Digital Marketing

DM306 This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Joanne Davies

Setting Up Your Google AdWords If you’ve been planning on getting started with Google AdWords in your business but haven’t got round to it yet, then this course is for you…

This course is

practical

you will need to bring a laptop

…it’s hands-on, practical – bring a laptop - and you’ll walk away at the end of the day with your AdWords campaigns set up, ready to go and use straight away to drive leads and sales Course Content • Understand Google’s default campaign settings and what they mean for your business • Find out how to set up ads and split test them against each other to ensure you have the most profitable ads for you • We’ll go over Landing Pages – what they are, why you need them and what they should contain • Learn how to find the profitable keywords that you’ll want to bid on and how to use “Negative Keywords” to avoid wasting money • Discover how to limit your PPC spend geographically, so your ad is ONLY seen by people in the area you serve, not hundreds of miles away • Learn about ‘Quality Score’ and ‘Ad Rank’ and what this means to your marketing spend



Big Impact A really useful course that was taught well. Jo covered everyone’s questions well and we have lots to implement which will have a huge impact on our campaigns!



Tracy Irwin TI Payroll and Accounting

• How to set up Ad Extensions and which ones suit your business

DATES: 1st Feb • 11th Apr • 19th May • 9th Jun • 24th Aug • 15th Sep 7th Nov • 16th Dec

£299+VAT Non TEAP price

45

Digital Marketing

DM307 This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Joanne Davies

Optimising your AdWords Account This one-day workshop is only suitable for people who already have active PPC campaigns and know their way around AdWords. If you’re already up and running with AdWords then this course will show you how to optimise your campaigns. It is a workshop, so you’ll need to bring a laptop.

Course Content • Find out what the standard AdWords Reports tell you, and how to use the information to constantly improve your campaigns • Learn which ads/keywords are bringing in results for you and how to optimise for these terms

UPGRA

DED 2016 for



Brilliant! Great to see actual business figures & campaigns rather than just theory. Brilliant to learn from people that are actually spending time and money practising what they preach. Brennon Jacomb Greenspace (UK) Ltd

• Be able to know which keywords are wasting your money and how to fix them • Discover what is new or recently changed in AdWords – We’ll keep you up-to-date with all changes and developments so you can make the most of AdWords • Learn how to create bidding strategies based on time of the day/year, location or device used

DATES: 4th Feb • 28th Apr • 13th Jun • 25th Aug • 5th Sep • 5th Dec 46

This course is



practical

you will need to bring a laptop

£299+VAT Non TEAP price

Digital Marketing

DM308 This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Joanne Davies

Setting Up Your Facebook Ads Ready to get started with your own Facebook Ads? Grab your laptop and get booked onto this practical one-day workshop. You’ll leave with your first Facebook Ads campaign all set up and ready to rock, ready to start pulling new customers into your business. Course Content • Learn how to strategically plan your Facebook campaigns

This course is

practical

you will need to bring a laptop

• Understand your Facebook ads choices and challenges • Find out how to create, develop and manage successful Facebook ads • Discover how to choose relevant targeting and audience options for your business… •…and how to reach your audience for the lowest cost • Discover how to use Facebook ads to drive email options - so you can build your database • Learn which tools you’ll use to manage, monitor and measure the performance of your campaigns

DATES: 3rd Feb • 31st Mar • 11th May • 22nd Jun • 14th Jul 17th Aug • 3rd Nov • 15th Dec

£299+VAT Non TEAP price

47

Digital Marketing

DM309 This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Joanne Davies & Natasha Conway

Optimising Your Facebook Ads If you’re already up and running with Facebook ads, but you want to hone your skills, optimise your campaigns and compare notes with other Facebook ads users, this is the one-day workshop for you.

UPGRA

DED 2016 for

You’ll already have run multiple campaigns, and have a good understanding of the Facebook platform. You’ll understand that one small change to your campaign could make a big difference to your conversion rate and profit margins… Course Content • Discover what Power Editor is and how to use it to refine your campaigns and ramp up what is working for you • Learn how to use custom audiences to target Facebook ads at your existing database • Find out how to create the remarketing pixel and how to get it implemented so you can target lists of previous visitors to your site • Learn “what’s working now” from real life examples • Find out what is new or recently changed in Facebook Ads – We’ll keep you up-to-date with all changes and developments so you can make the most of Facebook Ads

DATES: 3rd Mar • 7th Jun • 7th Jul • 10th Aug • 27th Sep • 8th Dec 48

£299+VAT Non TEAP price

Digital Marketing

DM310 This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Damian Smyth

Making Social Media Work for Your Business UPG In case you didn’t already know, your customers are talking about you. What are they saying? Well you need to be in the conversation to find out.

RADED 2016 for

Using social media effectively will help your business stay in touch with your customers and prospects and help you to keep an eye on your competition. By creating useful and shareable content, social media will allow you to amplify your message to a worldwide audience within seconds, rather than weeks! But lots of businesses waste time on social media activity that delivers bugger all. Come on this course to find out what actually works. Course Content • Find out which platforms are best for your business - and which to avoid • Learn how you can use automation to save you tons of time • Discover how creating and amplifying the ‘right’ content can build a loyal following of fans and advocates • We’ll also show you how to establish trust to build relationships and how behaviour impacts social media marketing

DATES: 29th Jan • 26th May • 4th Oct • 9th Nov

£299+VAT Non TEAP price

49

DM311

Digital Marketing

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Damian Smyth

How to Run and Present World Class Webinars NEW

!

course for

It may not be technically challenging to put on a webinar but precious few businesses utilise this modern technology effectively. You will after this course.

2016

Whether you’re looking to sell, or engage, or inform or build value with your audience, this day is about making you genuinely world-class and uber-competent when you run webinars. Course Content • When to use webinars in your marketing and communication mix • What platforms to use • How to get people onto your webinars • How to structure your content so that you achieve all your objectives • How to properly engage your audience like a pro – so that they stay with you for the duration

•..including the five big mistakes that will kill your figures if you get ‘em wrong • How to steer and manage guests on your webinars so that your positioning is enhanced, your audience fulfilled and your guests feel great

Like all EC Academy courses this is a very practical day and will suit webinars newbies as well as experienced entrepreneurs who want to improve the results they get from their webinars.

• How to pitch and present on a webinar when you want to sell something…

DATES: 9th Feb • 27th Jul 50

£299+VAT

Non TEAP price

Did You Know? The EC Training Academy is the only place in the UK (apart from Costa HQ!) to have Costa coffee on free vend. Unlimited coffee - to go with your unlimited training :-)

51

Good copywriting isn’t about a great sales letter. It is MUCH more than that. Well-written copy has the power to impact your business from top to bottom. Being able to communicate clearly will benefit your staff, your customers and your suppliers. And of course, clarity will help you to compel and cajole your prospects into becoming customers. People are attracted to clarity and simplicity. Good copy turns the “so-so” into something memorable. Something powerful and persuasive.

www.ECTraining.org A TEAP is not only amazing value but it gets you Priority Booking onto all courses AND makes your staff more effective 52

Copywriting

53

CW401 This course is for:

Business Owners & Staff

Copywriting Scheduled Trainer: Seb Greenwood

Introduction to Effective Copywriting Your product or service is useless unless you can communicate why someone should pay money for it. That’s a simple fact, and that’s why copywriting is probably one of the most vital weapons in the business owner’s armoury. Like it or not, if you can write good copy, your marketing’s going to be more successful; meaning that if you can’t, there’s a good chance you’ll be at a disadvantage to your competition. Whatever your starting point, this course is designed to give you the tools you need to communicate, sell and persuade with words. Course Content • Learn how to write great copy, even if you’re not great at writing copy • Understand the importance of planning before you start writing, and the length when you’re done • Why the design of your copy has a BIG impact on your results, and what good copy looks like • Discover how to get the deal closed with nothing more than words…

DATES: 14th Jan • 27th Apr • 26th Jul • 21st Oct 54



Thought Provoking Very interactive and thought provoking, and great handouts to get the creative juices going. Really enjoyable & very useful course. Carole Aldred Red Rose Directories



£299+VAT Non TEAP price

CW402

Copywriting

This course is for:

Business Owners & Staff

Scheduled Trainer: Seb Greenwood

Writing Good Marketing Copy

UPGRA

DED 2016 for

If you can write really good marketing that sells stuff, you’ll never be poor. Despite this, the vast majority of business owners never invest in learning this skill, and consequently, they’re never going to be as successful as the business owner who does.

This course is designed to elevate you above your competition, teaching you techniques that will dramatically change the way you communicate with your customers and prospects. If you sell a product or service, and you use the written word to do it, this is the course for you. Understand how to truly get into the head of your prospect and create marketing that resonates with them.

Course Content • Learn when to use short, sharp snappy pieces of marketing and when long copy is more appropriate



• Discover how to push the pain points of your prospect and make them take action

Practical & Useful Great interactive session. Drafted letter to send out whilst on the Course! Fantastic days training!



Julia Leask Leask Acciountancy

• Actually get copy drafted during the Course!

DATES: 22nd Feb • 12th May • 15th Aug • 4th Nov

£399+VAT Non TEAP price

55

CW403

Copywriting

This course is for:

Business Owners & Staff

Scheduled Trainer: Seb Greenwood

Advanced Copywriting There’s no content. There’s no presentation. There’s no printed book. This Advanced Copy Masterclass is an intimate gathering of fewer than a dozen experienced copywriters, each bringing something to the table during the day.

UPGRA

DED 2016 for

If you’re an experienced copywriter – this is the Masterclass for you. It is not the place for amateurs. We will not be covering the basics, and with a room full of hardened copywriters, the language is likely to be flowery. Engagement, participation and contribution is a must here.

Course Content • Want to improve the results from your sales material? Bring your control along and let the room try and beat it • Need some creative input to make the most of a challenging opportunity? This is the place for a brilliant brainstorm

You’ll ge more out t of this course if you bring your own copy t the table o .

• Want an honest critique from some heavyweight copywriters? Print a dozen copies and we’ll get our red pens out…

DATES: 7th Apr • 14th Jun • 1st Sep • 6th Dec 56

£399+VAT Non TEAP price

Even if you or your team only attend 2 or 3 courses across the whole year a TEAP is still extraordinary value... ...because it costs less than the price of some individual courses. And if you have real ambition, or a team that are hungry to learn, then it becomes a genuine no-brainer. Get your TEAP at or call

www.ECTraining.org 0121 765 3404

See page 10 for full details

57

Lots of business owners have ambitions to grow their businesses, but few have a real grasp on the numbers. Knowing Your Numbers means much more than knowing how much money you made last month, it’s having a real understanding of what your business looks like under the surface. With an understanding of your numbers, all the decisions in your business become a whole lot easier because the reality is that businesses live (and die!) by numbers. It’s smart, therefore, to keep an eye on the numbers.

www.ECTraining.org Our specialist Training Advisor is available to help TEAP holders with a Training Needs Analysis of your business so that you get the right people on the right courses at the right time 58

Knowing Your Numbers

59

KN501

Knowing Your Numbers

This course is for:

Business Owners Only

Scheduled Trainer: Tracy Irwin

Introduction to Knowing Your Numbers: Simple Accounting It’s just not possible to build any kind of sutainably successful business without a proper grasp and understanding of the numbers that really matter. We’re not just talking basic cash and profit here. From knowing what your average customer value is, to your cost per lead and cost per sale, to your own personal goals, your marketing budgets, the difference between your gross and net margins; there are a series of key numbers that you simply HAVE to know and understand to meaningfully - and safely - move your business forward. This course will propel you into the top 5% of business owners in the UK in terms of properly understanding the vital signs in your business. Course Content • Understand what the right numbers are in your business - and how you should track them. • Learn the difference between what goes on your profit and loss and what goes on your balance sheet • Getting the right measures in place to track your progress and learn what to look for • How to check you’ve got your prices right and how to fix them • Learn how to break down your targets and how to hit them. No point setting them if you’re not going to try and hit them

DATES: 15th Mar • 17th May • 2nd Aug • 19th Oct 60

£299+VAT Non TEAP price

KN502

Knowing Your Numbers

This course is for:

Business Owners Only

Scheduled Trainer: Sophia Maynell

Establishing the Right KPIs: How to Track Them Effectively This is a course exclusively for the needs of business owners and their senior management team. You know that some things are working brilliantly in your business and maybe some things are performing not so well? But, how do you measure what’s working and what’s not? How can you communicate to others what you want them to focus on? Once you’ve set those all important business goals, how are you going to measure if you’re on track? That’s where Key Performance Indicators (KPI) come in. Course Content • General indicators for the health of your business including: the scale ratio, success factor, cash conversion cycle and core capital target • Basic performance indicators that many businesses use • Learn how to start the process to develop bespoke key performance indicators for your business • Non-financial key performance indicators • Find our the right tools to measure your KPIs • Develop a working understanding of how KPIs fit in with a Management Control Plan • Learn how to communicate KPIs to your team

DATES: 25th Feb • 25th May • 22nd Aug • 17th Nov

£299+VAT Non TEAP price

61

KN503

Knowing Your Numbers

This course is for:

Business Owners Only

Scheduled Trainer: Damian Smyth

Pricing for Profit Are you really busy making sales but still not making enough money at the end of each month? Are you working long days but still struggling for cash? Are you getting the wrong type of customer? Maybe it’s time to look at the prices that you’re charging and whether they are at the right level for what you’re doing and where you want to get to. More than any other thing, pricing affects your positioning and your profitability, so getting it right is key and this course will ensure that you do. Course Content • Learn how to use the right price architecture to get you more business… •…and attract the right type of customers… •…and have them wanting to pay you faster… •…and make your business more profitable

DATES: 8th Mar • 25th May • 2nd Sep • 21st Nov 62



Very practical Some really good content and, more importantly, lots of very practical examples. I’m leaving with some specific actions for my business which I know will make a difference. Jon Davies MJF Accountancy



This cour se is a biggie - it can m ak a rapid a nd drama e tic impact o n your business highly re and is commend ed for ambi tious business owners

£399+VAT Non TEAP price

KN504

Knowing Your Numbers

This course is for:

Business Owners & Marketing Teams

Scheduled Trainer: Peter Daly Dickson

Tracking the Performance of Your Marketing Campaigns Accurately tracking your marketing activity and results is hugely important. Without it you risk being one of those businesses that doesn’t know which activity is bringing in customers, so they waste money on ineffective marketing, and don’t spend as much as they should on the marketing that’s working really well. This one-day course will teach you how to track your marketing like a boss. It can revolutionise how you think about your business, and marketing in particular. Course Content • Understand the importance of your Return on Investment (ROI) figure • Learn the fundamentals of tracking, and the sneaky tricks you can use to enable you to track any piece of marketing • Understand exactly what you can afford to pay to get a customer and therefore what benchmark each marketing pillar has to hit • Discover all of the tools that you can use for tracking your online and offline activity • A laptop (not just a tablet) is recommended for this course

DATES: 29th Feb • 29th Jun • 27th Sep • 30th Nov

This course is

practical

you will need to bring a laptop

£399+VAT Non TEAP price

63

KN505

Knowing Your Numbers

This course is for:

Business Owners & Staff

Scheduled Trainer: Liz & Chris Baranov

Introduction to Cloud Accounting

!

NEW

course for

2016

Have you heard about ‘Cloud Accounting’ and wondered what it means to you as a business owner? Have you used software for your accounts before and struggled with the jargon and complexity of Sage or Quickbooks, and given up the battle? This one day course will take you through the three major players in the Cloud Accounting market place: - Xero, - Kashflow and - Quickbooks Online,

The day will de-mystify the differences between the three options, explain the benefits of using each one and help you decide which is the best fit for you. You’ll also be guided through the set up so you can access the ‘quick wins’ in your business. Lastly, and perhaps most importantly, the course will guide you through accessing the more detailed training that will enable you to properly access the significant benefits that these packages can bring to your business.

DATES: 1st Apr • 8th Jul 64

£299+VAT Non TEAP price

KN506

Knowing Your Numbers

This course is for:

Business Owners & Staff

Scheduled Trainer: Liz & Chris Baranov

Xero: Improvers Course

!

NEW

course for

2016

As the current market leading accounting software for small businesses, Xero is hugely accessible and, if it’s set up and used to its fullest potential can give a totally new feeling of control to business owners. This one day course will assume some prior knowledge and experience of the system and will take you through the ‘essential’ add-ons, as well as some of those that are more ‘nice to have’. Leading on to more advanced areas such as the Dashboard and Management Accounts, it will demonstrate how simple these can be to operate once they are set up properly, and give you the chance to fully understand the power and insight that can come from really getting to grips with the numbers in your business Course Content • Setting up the bank feeds • ‘Essential’ add-ons, how to set up and major benefits – Debtor Daddy, Receiptbank, Spotlight… • ‘Nice to have’ add-ons and major benefits– Directli, Zapier… • Next steps – Dashboard, Management Accounts…

DATES: 13th Jun • 29th Nov

£299+VAT Non TEAP price

65

Sometimes you just need to know how to do something. You know you need to do it, but you don’t quite know how.

These course s are great for trainin g your staff

Rather than struggle and muddle through, it can be easier to be guided through the subject by an expert. Someone who really knows what they’re doing. That’s what you’ll get with these Technical Training courses, and many entrepreneur’s will want to send their staff on these courses so that you get the capability in your business.

www.ECTraining.org All attendees of every course will be eligible for formal accreditation of their training. Great for staff development and morale 66

Technical

67

TT1001

Technical

This course is for:

Business Owners & Staff

Scheduled Trainer: Dominique Lebert-Grant

MailChimp Email Marketing

UPGRA

DED 2016 for

Mailchimp is an entry-level email marketing service used by thousands of businesses around the world. If you’re struggling to send mass emails using something like Outlook, Hotmail, or Gmail – you’re going to love what Mailchimp has got to offer. Most of the services on Mailchimp are free depending on the size of your list and it’s a very user friendly system that lets you easily design great email marketing campaigns. Bring your laptop to this interactive workshop and send an email to your list at the end of the day. Course Content • Discover how to upload and segment your list on Mailchimp. You’ll be able to send an email to all of them at the click of a button • Master how to use the pre-designed templates to make your emails look fantastic • Learn how to create sign up forms that feed your opt-ins straight into Mailchimp so you can grow your database while you sleep

This course is

practical

you will need to bring a laptop

• Explore the wonderful world of automation • Find out how to read your reports, avoid unsubscribes and abuse reports when you send out your emails

DATES: 19th Jan • 25th Apr • 27th Jul • 6th Dec 68

£299+VAT Non TEAP price

TT1002

Technical

This course is for:

Business Owners & Staff

Scheduled Trainer: David Holland

Introduction to Infusionsoft Infusionsoft provides you with the most sophisticated CRM tool kit in the world. It helps tens of thousands of businesses grow sales, get organised and save time. Like all tool kits, you need to choose the right tool for the job you wish to do. This one-day workshop will show you how to set up our Infusionsoft system to capture leads and build relationships through automated follow up. Using the core principle of Market-Message-Media you will learn: Course Content • How to build web forms that you copy/paste onto your website to attract leads • How to get more leads into your system • How to build relationships through automated follow up • How to create and broadcast communication • How to track the success of your marketing

DATES: 3rd Mar • 24th May • 4th Aug • 8th Dec

£299+VAT Non TEAP price

69

Technical

TT1003 This course is for:

Business Owners & Staff

Scheduled Trainer: David Holland

Advanced Infusionsoft

UPGRA

DED 2016 for

Once you have the basics in place you will want to turn up the dial on what you are doing with Infusionsoft and learn the more in depth and sophisticated features available to you in one of the countries most popular CRM systems. Discover what others are doing with Infusionsoft and learn the simple tricks that will make a huge difference to your emails, campaigns and everything else Infusionsoft can do! This course is not for beginners, the content is more advanced and only suitable for people already comfortable in Infusionsoft. Course Content • This one-day workshop will provide you with inspiration that you can turn into profit • How to personalise your communications further with dynamic campaigns • How to use surveys to segment your list and give your customers what they want • How small companies are using Infusionsoft to increase customer value • Learn how to use the latest software updates and integrations to put a step change in your business

DATES: 17th Mar • 14th Jun • 2nd Sep • 11th Oct 70



Lots of Nuggets Really great course. Took away lots of ‘nuggets’ that I can implement into my business Jacqui Mann J Mann Associates



£299+VAT Non TEAP price

Technical

TT1004 This course is for:

Business Owners & Staff

Scheduled Trainer: Adam Cliff

Basic Video Editing and Production A well-edited video can look fantastic, engage with your audience, and make a really great impression, but it can cause a great deal of frustration and lost time trying to get to grips with an editing software. With the right knowledge, it can save you heaps of time and ramp the quality of your videos to the next level.

You will need to bring a moder n laptop!

If you have access to a fairly recent computer and the right software (which isn’t very expensive) then you really can create great videos that look professional, complete with titles, sound effects, music, the works.

Course Content • Learn the technical aspects of using an edit software • Understand some of the best practices and tricks that professional editors use to create great watchable video • Find out exactly what to do at every step, from import right through to exporting your masterpiece

DATES: 16th Mar • 15th Jun • 2nd Aug • 8th Nov

£299+VAT Non TEAP price

71

TT1005

Technical

This course is for:

Business Owners & Staff

Scheduled Trainer: Phil Wintermantle

Enhancing Your Prospect and Customer Experience Using CRM Every business should have a Customer Relationship Management (CRM) system in place with proper automated marketing funnels. With the appropriate CRM system and the right settings in place your prospect list will grow and you’ll be able to collect contact information and make sales in your sleep. Prospect and customer journeys are crucial if you want to grow your business. You need to build relationships and also sell your product/service, you need to attract new customers and keep them interested until they’re ready to buy and you need your current customers to stay with you for as long as possible. This is all possible with a fully developed CRM system making many issues like customer retention a thing of the past. Course Content • Understanding the principles of the marketing funnel • What your prospect to customer journey should look like in your CRM • Increasing retention of customers through your CRM • Choosing your CRM • Getting the right traffic drivers and lead magnets • Building relationships and value with your prospect email list

DATES: 23rd Feb • 17th Jun • 15th Sep • 16th Nov 72

!

NEW

course for

2016

£299+VAT Non TEAP price

TT1006

Technical

This course is for:

Business Owners & Staff

Scheduled Trainer: Matt Eldridge

Basic Graphic Design Graphic design is a bit like baking a cake: both can be complicated, but if you’ve got a recipe to follow you can’t go far wrong. Great design can help your business to stand out from the competition, but poor design can have the opposite effect. Good design isn’t about aesthetics though – the best looking design is rarely the one that is most effective. This one-day course is your chance to learn the basics of effective graphic design for business. Course Content • How to tie in marketing basics to your design across all media • Learn the language of design and print • Find out which colours work best in marketing material… •…and when to use different typefaces

Bring you r own desi gn and they s ’l worked o l be n during the day

• What good design looks like, and how to make sure you get it in your business This course is not a - How to use Photoshop course. We will highlight the right tools but we will not be going into Tutorial style detail. The course is aimed at entrepreneurs looking to improve the effectiveness of their designed materials across print and online.

DATES: 11th Mar • 17th Jun • 22nd Aug • 3rd Nov

£299+VAT Non TEAP price

73

It’s easy to dismiss your personal development, or that of your team, as if it’s somehow secondary to learning about business. It isn’t. Success in business doesn’t rest on getting a great logo or ergonomic desks, it rests squarely on the shoulders of your people. Successful businesses invest in their people, and put processes in place to encourage everyone on the team to be as good as they can be. These courses can help you hugely with this. If nobody learns anything new, they won’t change, and a single, simple change for the positive is all you need from any one of these courses to make it worthwhile for you or your team members that you send along.

www.ECTraining.org Many courses will become available as Online Training modules in 2016 - but only for TEAP holders 74

Personal Development

75

PD601

Personal Development

This course is for:

Business Owners Only

Scheduled Trainer: Damian Smyth

Goal Setting:

How to Achieve Focus on the Right Things Clarity of where you’re heading and where you want your business to be is such a powerful thing. You’d never set out on a journey with no real idea of your destination, would you? Yet many entrepreneurs lack real clarity about what they want the future of their business to look like, and they pay a hefty price for that.

UPGRA

DED 2016 for

The good news is: This course fixes that problem. Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn that vision into a reality. It’s widely used by successful entrepreneurs and achievers in all fields and gives you long-term vision and short term motivation. Moreover, it helps you organise your time and resources to achieve maximum results. Course Content • Learn how to create ‘precise goals’ • Discover how you can measure achievement on a consistent basis using simple techniques • Identify why setting ‘performance’ and not ‘outcome’ goals will give you more control over your destiny and make you more likely to succeed • Create your ‘big picture’ and identify the large-scale goals that you want to achieve, then break these down into the smaller, achievable targets and start working onthem right away!

DATES: 18th Jan • 15th Apr • 25th Jul • 20th Oct 76



Really Excellent...

I got so much more out of this course than I expected! I’ve always found goal setting tough, and this has given me workable techniques for now and the future. Really excellent day. Hannah Lippiatt



£299+VAT Non TEAP price

PD602

Personal Development

This course is for:

Business Owners & Staff

Scheduled Trainer: Damian Smyth

Effective Decision Making We all have to make decisions, all of the time, and if you ever find it hard, or put off making them by endlessly searching for more information, or even getting others to offer their recommendations, then this Workshop is for you. You might even make some big decisions on the day! However you come to make a choice (some people flip coins!) it needs to be understood that often, some decisions will not always be the best ones. But putting off decision making can be even more damaging in the long run. By understanding the psychology behind the process, based on the decision making matrix used by the US Department of Homeland Security, you can progress to utilising a combination of intuition and reasoning to achieve better results in your business. Course Content • Learn how to reduce complicated decision making down into simple, manageable steps • Discover how most decisions are made (under pressure) and how you can utilise this understanding to maximise your own choices • Acquire the following essential skill sets: information gathering, risk-weighting, setting time scales and task delegation

DATES: 2nd Feb • 26th Apr • 4th Aug • 19th Oct

£299+VAT Non TEAP price

77

PD603

Personal Development

This course is for:

Business Owners & Staff

Scheduled Trainer: Nigel Botterill

!

How to Create & Deliver NEW Amazing Presentations 2016 course for

Do you want to become a more confident, commanding and compelling speaker? Do you need to present yourself and your ideas with greater impact? Drawing on his years of experience - and study - for the first time ever Nigel will show you how to make a great speech or presentation. How to create it, how to deliver it and how to rehearse it. This course is for you if you ever need to talk or present in front of audiences of 6 or more, OR you want/need to be good on video.

DATES: 10th May • 7th Dec 78

Nigel will explain how real leaders speak to make a difference, to promote a vision (or a product) and to change the way people think, feel and act. You’ll understand why ‘content is king’, the importance of one - and only one - big idea, and why a confused mind always says ‘no’. When you want people to say ‘yes’ you’ve got to make them understand what you want them to do and why they should care and you’ll go away with a blueprint for both at the end of this high energy, deeply impactful day.

This course will surprise a lot of people. There’s a lot of learning and ‘craft’ behind how Nige appears on stage and this is the course where the curtain is finally pulled back and everything revealed. “This course is worth the price of a TEAP on its own...” was how one Inside Track member responded when they heard it was coming. This is the only one day Course that Nigel is delivering in 2016 and the two dates are bound to sell-out quickly.

£299+VAT Non TEAP price

PD604

Personal Development

This course is for:

Business Owners Only

Scheduled Trainer: Damian Smyth

Time Management For Entrepreneurs

(Includes Tackling Procrastination) Running a small business can be an overwhelming task sometimes. It’s hard to juggle the important, life changing decisions with the everyday, mundane tasks that keep a company ticking along. And whilst it’s imperative to make sure that nothing is missed or ignored, it’s also vital to make best use of you and your staff’s time. This course will look at powerful strategies that you can implement to use the 1,440 minutes in each day as productively as possible. Course Content • Understand the psychological factors holding you back from ultimate productivity and how to avoid procrastination • Learn how to focus and prioritise tasks so they get done



Mind Blowing

WOW! Mind blowing and world expanding! Tony Butterworth O L Elevan Design and Print



Please note that this course is specifically designed for entrepreneurs - not their staff!

DATES: 20th Apr • 30th Jun • 24th Aug • 12th Dec

£299+VAT Non TEAP price

79

PD605

Personal Development

This course is for:

Business Owners & Staff

Scheduled Trainer: Ben Hunt-Davis

Will it Make the Boat Go Faster? If you want to raise your game in business, or any other part of your life, then this course is for you! Ben Hunt-Davis is an Olympic Gold medallist, so he knows how to achieve spectacular goals. In this one-day course, you’ll learn how to apply Olympic winning strategies to everyday life. During this highly interactive session, you will be taken through your goals; what motivates; how beliefs drive you, your bullsh*t filters and how to make success happen.

Course Content • Learn a wealth of game-raising techniques, such as how to create actionable goals that inspire and excite • Discover how to keep motivated, grow your self-belief and bounce back from setbacks • Take away an action plan of how to create a strong team, committed to success

DATES: 5th Feb • 12th Sep 80

This course is led by Ben Hunt-Davis, a performance consultant, inspirational speaker and author of ‘Will It Make The Boat Go Faster?’ Ben has competed at three Olympic Games, winning Gold in Sydney 2000. He was part of the Team GB HQ Staff in Beijing 2008 and London 2012.

£399+VAT Non TEAP price

PD606

Personal Development

This course is for:

Business Owners Only

Scheduled Trainer: Fiona Hayes

Become a Better Leader in Your Business Everyone can become a leader and if you’ve ever set out to achieve something where others have then followed, or set out to achieve something and created a collaboration with others, or challenged the status quo, or been instrumental in others becoming part of something, then you’ve been leading the way. An effective leader offers direction to people and invites them to share the vision for the business and in doing so creates the conditions for them to thrive and achieve excellent results. Traits such as honesty and integrity are regularly cited as traits of leadership and although it often looks as if some people simply have masses of confidence, in reality leadership is often a step into the unknown. This course will provide a perfect foundation for effective leadership by helping you understand your own leadership and followership better and how to know what is really affecting your decisions. Course Content • Vision and goal setting: If you can’t articulate where you’re going, how will others know? • Self-management, team management and change management awareness • How creativity, innovation and an ability to inspire are three fundamental keys to leadership success

DATES: 1st Mar • 1st Jul • 31st Aug • 13th Dec

£299+VAT Non TEAP price

81

PD607

Personal Development

This course is for:

Business Owners Only

How to Become a Productivity JEDI Yoda once said, “do or do not, there is no try”…

Scheduled Trainer: Ash Taylor

!

NEW

course for

2016

Business success is simple. Success comes from doing the right things, past the point where everyone else gives up. Being a business owner is hard. Being your own boss means you set your own deadlines and hold yourself accountable. This makes it easy to give up when things get tough or move on to something new leaving behind a plethora of unfinished tasks and projects. By learning how to become a productivity JEDI you’ll learn the tricks you need to get more done, even the stuff you don’t want to do! May the force be with you. Course Content • How to get lots more stuff done. • Make sure you’re doing more of the right things • Learn about the tools you can use to minimise distractions • Tips and tricks to enable personal accountability to keep you on track

DATES: 26th Jan • 14th Apr • 11th Jul • 9th Nov 82

£399+VAT Non TEAP price

PD608

Personal Development

This course is for:

Business Owners Only

Scheduled Trainer: BCMS

Preparing To Sell Your Business

!

NEW

course for

2016

We’ll all leave our businesses at some point but not enough entrepreneurs give any thought as to how or when they’ll exit and get out. This course will open your eyes to a completely different way of considering the exit from your business and you’ll go away not only with a much better understanding of what options may/may not be available to you but most likely renewed motivation to get your business in the right shape to sell. A myriad of options and possibilities will be explained and explored and you’ll leave educated and fully equipped with an eye on the medium term. An invaluable course.

This Course is run for EC by BCMS - the UK’s leading advisors to sellers of privately owned businesses in the UK. Their expert team will provide you with lots to think about and hugely valuable insights into their refreshingly different approach to the sale of businesses.

DATES: 12th Apr • 10th Aug

£399+VAT

Non TEAP price

83

Nothing happens in business until somebody sells something. Growing a business means making sales. No product or service sells itself and even with a super effective marketing operation churning out top-quality leads, somebody needs to close the sale at some point. Whether you’ve got sales people on the shop floor, telesales or field-sales operations, or you’re the person doing the selling, you need your selling skills to be as sharp as they can be. That’s why most businesses can’t afford to flick past these Sales and Selling courses.

www.ECTraining.org Even if you or your team only attend 2 or 3 courses across the whole year a TEAP is still amazing value 84

Sales and Selling

85

SS701

Sales & Selling

This course is for:

Business Owners & Sales Teams

Scheduled Trainer: Ed Pearson

15 Steps to the Sale This foundation course is the perfect start-point for anyone who is new to sales. Great for business owners who’ve never sold, or for sales staff looking to dramatically increase conversions. This highly interactive presentation will take you on a journey through the whole sales process, from preparing for first contact right through to post-sale, with key learning points highlighted at each stage. Course Content • Learn why and when buyers actually make decisions to buy • Find out what every successful salesperson does before they’ve even spoken to a prospect for the first time • Learn specific listening skills that will give you a huge advantage in making the sale • Discover how the language you use during your sales pitch has a dramatic impact on conversion, and what language is proven to work • Learn how to transition to a close, and how to give yourself maximum chance of closing successfully



Immediate implementation

Great course. Got some game-changing ideas that I was able to implement immediately Andy Abele Hypnassist



• Find out what your buyer wants you to do after the sale has been made

DATES: 10th Feb • 9th May • 19th Aug • 10th Nov 86

£299+VAT Non TEAP price

SS702

Sales & Selling

This course is for:

Business Owners & Sales Teams

Scheduled Trainer: Karl Anscombe

Selling to Consumers (B2C) In B2C sales, your prospect may not even have thought about buying the product or service you’re selling – it can be a long road from that start point to a successful sale, and many prospects will not make it to the end of the journey. This one-day course is 100% focussed on mastery of selling to consumers; in a fast-paced and interactive day we’ll cover everything from how today’s buyers make purchasing decisions to some highly effective persuasion and influencing skills. Course Content • Understand the skills, behaviours and beliefs that create top performers • Find out how to stop objections before they happen, how to present the exact solution the buyer is looking for and how to gain commitment with ease • Learn specific communication skills that set top performers miles apart from average ones • Discover what’s going on in your prospect’s mind when they are making the decision to buy or not to, and how you can influence it

DATES: 12th Feb • 3rd May • 30th Aug • 14th Nov

£299+VAT Non TEAP price

87

SS703

Sales & Selling

This course is for:

Business Owners & Sales Teams

Scheduled Trainer: Ed Pearson

Selling to Business (B2B) In the tough world of B2B sales, competition is more intense than ever, which means you need effective and skilled salespeople to compel decision makers to choose your product or service. From core selling techniques and strategic sales management to key account development, this valuable one-day training course provides practical skills and strategies that can be implemented straight away… Course Content • Understand what a consultative sale really looks like; we’ll show you how to use question based selling to add serious value in the sales conversation • How to build and articulate a powerful value proposition - the tool for winning business in a competitive marketplace (and getting customers to buy at premium prices) • Learn how to develop key accounts strategically – we’ll share a tried and tested account mapping process • Find out how you can make the transition from “salesperson” to “trusted advisor” • Discover the key to opportunity management – how to prioritise your efforts to avoid wasting time on unprofitable sales opportunities ward...

DATES: 24th Feb • 6th May • 6th Sep • 23rd Nov 88

£299+VAT Non TEAP price

SS704

Sales & Selling

This course is for:

Business Owners Only

Scheduled Trainer: Damian Culhane

Getting to Win-Win:

Negotiation Skills for Business Owners Negotiation is a key part in all business dealings, from clients, suppliers, employees and joint ventures – there is always a need to keep your negotiation skills highly tuned. This workshop is a very practical look at how to consistently achieve win-win outcomes, no matter what the circumstances or the context.

!

NEW

course for

2016

The course starts with a really enlightening exercise – where you’ll be rolling up your sleeves and getting straight into a real life negotiation! No matter how experienced you are at negotiation or whether you are a novice – the exercise always draws out some key learning. You’ll explore and discover world class methods to achieve consistent results - easily and effortlessly adopting simple techniques to improve your individual and team performance in future negotiations.

The final part of the day develops the process for business owners to share the best practice with their team and easily coach others in how to accomplish consistent outcomes and ensure that results are achieved.

DATES: 4th Mar • 16th May • 8th Sep • 1st Dec

£299+VAT Non TEAP price

89

SS705

Sales & Selling

This course is for:

Business Owners & Staff

Scheduled Trainer: Andy Gibney

How to Seduce Your Customer (or anyone else’s) You meet someone new for the first time. You can’t stop thinking about them. The next day you follow up; you send a text, an email or converse on Facebook. You can’t wait to see them again. You meet two or three more times and then something really clicks. A year passes and they are still the most wonderful thing in your life...

!

NEW

course for

2016

This is about a relationship between two people, but replace a few words here and it could be about getting your dream customer (or customers!) Business is all about relationships. We know that ‘people buy people’ and this course is all about making you a master (or mistress!) of business seduction – a whole day of influence, communication and results that can transform the pace of growth in your business. This course is 100% business focused and it could change forever the way you think about forming and nurturing relationships with your customers and potential customers...

DATES: 25th Jan • 13th Apr • 6th Jul • 2nd Nov 90

£299+VAT Non TEAP price

SS706

Sales & Selling

This course is for:

Business Owners Only

Scheduled Trainer: Guy Bartlett

How to Buy Companies Using None of Your Own Money

!

NEW

course for

2016

As a successful business owner, you will have got to where you are now through sheer hard work and determination, as well as applying the skills and knowledge you’ve learnt along the way. Yet what if you could skip much of the stress and risk of growing a business organically and grow rapidly by acquiring one or more businesses to sit alongside your existing one? Most business owners think that business acquisitions are something done by big corporates and PLCs, or that you need a lot of cash to buy a business. The smart way to grow really rapidly is to learn and master the skills and techniques needed to acquire businesses, and we’ll show you how this can be done through step by step processes. This course is for members who are seriously ambitious and are aiming to reach sales in excess of £500k pa – in other words, to be in the top 16% of all UK businesses by turnover. Course Content • The formula to work out your own financial freedom from acquisitions • How to choose the right kind of target businesses to transform your chances of success • Learn step by step how to assess and value a business for acquisition

DATES: 29th Jan • 9th Sep

• Understand what the 3 key fears that vendors have and how to overcome them easily • How to use “leverage” to acquire a business using no money of your own • The simple trick that will save you tens of thousands of pounds in deal fees with legal and accounting advisors • How to devise an effective plan for your new businesses after the deal is done

£299+VAT Non TEAP price

91

A super-successful business with no staff isnt a pipe-dream; it’s possible, but very rare. The truth is that you can’t create a big business on your own. You need people on your team. It’s not always easy to work out who you need, or where you’re going to find them. But getting people is only part of the challenge - then you need to get the most out of them, and that means having them work on the right stuff, in the right order, in the right way. Managing people is anything but straightforward. These valuable courses encompass everything you need to know about building your team and getting the best from your people so that you and your business thrive.

www.ECTraining.org EC courses are now accredited for CPD so count towards your annual requirement 92

People and Management

93

HR801

People & Management

This course is for:

Business Owners Only

Scheduled Trainer: Damian Culhane

Getting the Best Out of Your People Coaching: It’s nothing to do with cricket. Or tennis. Or football. Coaching is one of the most critical skills that managers can use to improve the performance of the people in their team. On this interactive one day course you’ll study the key differences between coaching, mentoring, supporting and delegating, and when it’s best to use each one. You’ll learn how you can best support your staff to achieve goals and maximise performance. You’ll leave ready to go back to your business and really start to see the impact of coaching on your organisation. Course Content • Learn what coaching is and how it can improve performance • Discover how to gain commitment from people to change • Find out how to recognise and overcome limiting beliefs • Walk away with a bank of powerful coaching questions and techniques ready for you to deploy

DATES: 3rd Feb • 19th May • 28th Sep • 5th Oct 94

£399+VAT Non TEAP price

HR802

People & Management

This course is for:

Business Owners Only

Scheduled Trainer: Adam Butler

Attract the Very Best People to Your Business Superstars can be slippery little suckers! Finding them isn’t easy, keeping them can be even harder, but we’ll walk you through the whole process on this one-day course.

UPGRA

DED 2016 for

You’ll learn the key differences that make a Superstar stand out from the crowd, and find out where the best places are to recruit top-quality staff. Walk away from the course with a full list of what you’re looking for, and what you need to do to attract the right people to your team. Course Content • Learn how to write a job description that attracts Superstars • Discover the salary secret that tells Superstars it’s ok to apply • Find out how to design your interview process and which questions you should ask • Learn how to ‘onboard’ your new Superstar properly… •…and how to keep them motivated (it’s rarely money that makes them tick)

DATES: 28th Jan • 27th Apr • 28th Sep • 18th Oct

£399+VAT Non TEAP price

95

HR803

People & Management

This course is for:

Business Owners Only

Scheduled Trainer: Jacqui Mann

Dealing with Problem Staff Have you got a nagging Nora, a howling Harriet, or a silent Simon? Complainers, whiners, clams, call them what you will. You’ll usually have one and, if you’re really unlucky, two of the above! During this discursive round table course, you’ll learn how to spot trouble during your recruitment stage, how to nip it in the bud early on, how to stop it spreading to the rest of your team, and how you can exit problem staff from your business. Do you really know what constitutes a ‘problem’ member of staff? You might be in for a surprise!

Course Content • How to either change the person... or change the person! (It’s often easier than you think - you really don’t have to put up with problem people) • Learn the character traits of troublemakers, so you can spot them a mile off • Learn how to understand, communicate with and even get the best out of your difficult staff • Discover ways to have those difficult conversation with less stress and more success

DATES: 11th Mar • 8th Jun • 29th Sep • 1st Nov 96

£299+VAT Non TEAP price

HR804

People & Management

This course is for:

Business Owners Only

Scheduled Trainer: Jacqui Mann

Building a World Class Company Culture Everyone is unique, and your business is no different, so whether you know it or not, your business has its own individual company CULTURE.

!

NEW

course for

2016

As a LEADER in your business YOU can choose whether you let it grow wild, like unruly weeds in a garden, or you can cultivate it, encouraging it to grow strong in the right areas, so that it blossoms to be strong and beautiful – something for you and your team to be truly proud of, and something that will inspire people (including your client base) every single day. You’ll learn how businesses like Zappos, Virgin and Disney get this right, and where so many other businesses get it badly wrong! Course Content • A step by step plan to identify your core values to underpin your culture • Set your clear action plan to include your team and share your vision with the world

• Walk away with the tools you need to create a company culture that attracts the best staff • Leadership strategies ensure alignment across your business

• Discover how embedding and embodying clear core values can catapult you into the list of best employers

DATES: 13th Jan • 18th Apr • 21st Jul • 15th Nov

£399+VAT Non TEAP price

97

HR805

People & Management

This course is for:

Business Owners & Staff

Scheduled Trainer: Frahana Rashid

Getting the Most From Your Marketing Apprentice This workshop style event is designed specifically for businesses who have recently, or will, take on an Apprentice to help them with their marketing. The Course is very interactive and is designed for the manager - NOT the apprentice!

!

NEW

course for

2016

The day will focus on helping you set clear objectives and expectations on both sides and then effectively manage and drive the performance of your apprentice so that they really ‘kick-ass’ and over-deliver for your business. This Course is focused on apprentices in marketing or social media roles and as a result of attending you will be much better placed to get considerably more out of your apprentice AND to help them learn and develop even further.

DATES: 16th Feb • 25th Apr • 26th Sep • 28th Nov 98

£299+VAT Non TEAP price

Even if you or your team only attend 2 or 3 courses across the whole year a TEAP is still extraordinary value... And if you have real ambition, or a team that are hungry to learn, then it becomes a genuine no-brainer.

Get your TEAP at or call

www.ECTraining.org 0121 765 3404

See page 10 for full details

99

These are our Flagship courses with good reason. Each of them is a proven event, experienced by many, and known to be a game-changer. Feedback over the years consistently puts these events at the very top of the tree with many delegates describing them as life-changing and transformational. If you haven’t experienced the power and long lasting impact of one of these events already, it’s probably time that you did...

www.ECTraining.org Our Flagship events are high price courses that always sell-out but they’re included in your TEAP! 100

Flagship

101

FL001 Two Day Course

Flagship

This course is for:

Business Owners

Scheduled Trainer: Nigel Botterill

Million Pound Master Plan Since it was first introduced in 2012, hundreds of EC members have proclaimed that this course is “...the best thing the EC has ever done...” This is 100% Nige. He runs both days, all by himself and breaks down in his own inimitable style – and with frank honesty – exactly what’s required in order to build a million pound business. The first day deals with three showstoppers: 1. Your Head No wishy-washy bullsh** here, just straight talking about things that most wannabe entrepreneurs don’t understand and never even think about. By lunchtime on day one, you’ll have had big breakthroughs and that’s before you tackle... 2. Your Business ...is it capable of getting you, your family and your loved ones to where you want to be? All is covered in great detail. 3. Your Market The final part of day one looks at how the owners of multimillion pound businesses think about their market and, in particular, how they get a deep understanding that goes way beyond the superficial level that most people operate.

You’ll get tools and techniques in this final part of the first day that will make you think differently, forever, about how you build your business. On day two... you’ll build your marketing plan – and budget. You’ll look at your people, who you need, how to get them and when you should start hiring (or firing) and the course ends with a session on your systems and processes. It’s just not possible to describe on a single page how impactful this course is. But ask anyone’s who’s been on it in the last four years and they’ll tell you to book quickly whilst there are places still available. If you’re an entrepreneur and you only go one course this year...this should be it.

DATES: 7th-8th Feb • 26th-27th Jun • 11th-12th Nov 102

£1,999+VAT Non TEAP price

FL002 Two Day Course

Flagship

This course is for:

Business Owners Only

Scheduled Trainer: Nigel Botterill

Business Excellence Boot Camp How do companies like Disney, for instance, manage to get 60,000 employees to broadly do the right things for their customers, all the time? This conundrum is what prompted Nigel to invest a significant five figure sum to get himself on some of the top training courses at some of the biggest and best organisations in the world, and, on this two day Flagship course, he shares with you his learnings, accumulated over more than 10 years. • You will go away understanding exactly what world class service really means and, more importantly, knowing what needs to happen in your business in order to make it a reality.

• In short, this course compresses twelve years of hard earned experience and hundreds of thousands of pounds worth of investment into two extremely powerful, impactful days for you.

• You’ll discover practical ways that you can engage with and understand your customers better than any of your competitors.

• If you’re running a business that employs more than half a dozen staff then this course is essential and it will make you think differently about how you deliver for your customers going forward....

• You’ll dissect actions that you can take that will create tangible, genuine loyalty to you and your brand. • You’ll understand how to get all your staff and team members pulling in the same direction and doing the right things for your customers EVERY TIME.

DATES: 6th-7th Mar • 9th-10th Oct

£1,999+VAT Non TEAP price

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FL003 Two Day Course This course is for:

Business Owners Only

Information Marketing Academy Discover how to create a super profitable information marketing business from scratch, or dramatically increase the profits of an existing business. Over 2 days, Nigel will share with you the actual formula he’s used to build 7-figure Information Marketing businesses like My Mag and MYSMB, for you to steal away and use to launch your own Information Marketing business, or explode the profitability of one that’s already up and running. Here are half a dozen reasons why Information Marketing is a great business to be in: • Incredibly low start up costs • Flexibility to work from anywhere you like • Enjoy huge profit margins • Turn it on to Autopilot • No need for employees. • Do it once. Get paid a thousand times.

There’s no line-up of speakers and presenters at this event. Just Nigel, sharing everything you need to know about creating, marketing and selling information products.

DATES: 22-23rd May 104

Flagship Scheduled Trainer: Nigel Botterill Here’s a flavour of what you’ll learn over those two days: • The 3 categories of markets and the factors that you need to consider when choosing your own • How to evaluate a niche or sub-market • How to create a relationship with a niche you have no affinity with • How to generate all the quality leads you need • How to build your marketing funnel, from scratch • How you can grow quickly even with no staff • The keys to maximising profits through ‘forced’ continuity revenue • How to minimise refunds • How to systemise and automate your whole sales process • How to easily create super-profitable ‘back end’ products and services • The 15 different models of Information Marketing (including the optimum model for maximum

profitability) • How to maximise referrals • How to ‘cash in’ on unconverted leads • The 8 expensive mistakes that pretty much all Info Marketers make at some point

£1,999+VAT Non TEAP price

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FL004 Two Day Course

Flagship

This course is for:

Business Owners & Staff

Scheduled Trainer: Damian Smyth

The Will to Act Gaining Confidence and Overcoming Fear of Failure It’s impossible to build a successful business by staying inside your comfort zone and mooching around your office. Successful businesses are built on activity. As Thomas Edison put it, it’s 99% perspiration, 1% inspiration. He’s bang on. All the good ideas in the world aren’t going to transform your business unless you put them to work. Training and learning is nothing without the will to act. Most business owners don’t understand this. They sit on ideas, they make lists, and they have a pile of notebooks filled with mind maps and big plans. They want to achieve big success, but whether it’s lack of belief, fear of failure or the (just as common) fear of success – there’s something holding them back. The usual warning symptom is a stagnant or slow growing business. This two-day in-depth course will teach you strategies you can use every day to overcome your ‘natural state’ and bridge the gaping chasm between what you want to do, and what you actually do. Course Content • Understand what fear of failure means, what causes it, and how to overcome it to enjoy true success in work and in life • Learn to spot the signs early to avoid self-sabotage, eg: procrastination, excessive anxiety, low self-confidence or even perfectionism • Tackle the fear of the unknown through an understanding of how your thinking works

DATES: 22nd-23rd Apr • 10th-11th Sep 106

£999+VAT Non TEAP price



Huge effect

This course has been a massive wake up call for me. My change of mindset has had a huge effect on me and on those around me my family, my friends and my employees. I would love all of my family and friends to sit through this course because I believe that everyone could benefit from the lessons whether they are business owners or not. Thank you so much Phil Coleman Barlow Blinds





A brilliant course! I can’t recommend it enough. I learnt a huge amount and I’m incredibly excited about my future and what I can create



Rachael Naylor VON Ltd



Long Term Impact

Life Changing

There is a lot to take in and I’m sure some of it won’t filter through for a few days or even weeks, but I truly believe that this day may well have changed the course of my life! Jon Ramm vale Fabrics



Recommended...



The course was an eye opener and a game changer for me and where I want to be and what I will achieve in the future. Great course and one I will be thinking about for a long time to come. Louise Finn Dental Stock Exchange



A TEAP is still amazing value even if you only attend this course and one other... See page 10 for full details

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The EC Training Academy is now accredited for CPD so our courses count towards your annual CPD requirement.

Get your TEAP at or call

www.ECTraining.org 0121 765 3404

See page 10 for full details 108

Masterclasses

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The Masterclasses are for:

Business Owners

Masterclasses

Member Masterclasses

for

Engaging with real people, with real stories, is often the most powerful & impactful way to learn - which is why we’ve added these Masterclass sessions to the calendar for 2016.

!

NEW

2016

Each Masterclass is run by a super-successful entrepreneur who has ‘been there & done it’ and they promise to be some of the most inspirational and practical Courses of the year. Each Masterclass will be different - because each of the business owners that are running them has a different story. But every Masterclass will be dripping with nuggets and insights that will help you move your business closer to where you want it to be. Nigel has chosen the presenters of each Masterclass with great care. He’s had to call in favours and use all of his skills of persuasion to get some of them to agree to do this. You see, most of our Masterclass presenters are NOT regular speakers or trainers. But they have great knowledge and experience and a fantastic story, which has huge potential value for you. Choose your Masterclasses carefully. Sensibly, you’ll probably only want to commit time to one or two Masterclasses during the year (although with a TEAP you’re welcome to attend them all if you wish!) so look at the individuals carefully and make your plans...

£499+VAT 110

Non TEAP price

Sian Nisbett

Terry Gormley

MC001 22nd Jan

MC002 26th Feb

Sian is The Queen of Implementation. She’s also the owner of Dizzy Ducks a highly profitable chain of nurseries based in Essex, which is on track to turnover £5m in 2016. Her amazing implementation skills have given her business an incredible culture, a brilliant reputation and was a big part in her winning Entrepreneur of the Year 2014.

Danielle Procter MC003 10th Mar

Incredibly passionate about what she does, Danielle is a true expert in her field - and one of the smartest people Nigel knows. She’s one of the EC’s best kept secrets having built an eight figure (!) business under the radar over the last three years. She’s promised to pull back the curtain and share everything in her Masterclass and if you want your life or business to be in a different place 12 months from now then we strongly recommend booking a seat.

There are few people who have the ability to both entertain and inspire at the same time, but Terry is one of them. Dubbed ‘The Mindshaper’, Terry is a standout character, who has had a positive impact on hundreds of EC members and their businesses. On this day with Terry, he will challenge you to think differently - and you will oblige! Be prepared for a real game-changer.

Ash Taylor MC004 8th Apr

Having cut his teeth as a business mentor and coach for over 20 years, Ash is a determined doer, a positive thinker and a results achiever. Living and loving life in the present, Ash has built up 3 separate businesses, and has the undeniable ability to encourage and inspire success in his fellow entrepreneurs. If you want to get more stuff done then spend this day with Ash because you’ll learn loads...

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Jon Bailey

Aynsley Damery

MC005 18th May

MC006 10th Jun

John sits at the helm of one of the biggest businesses within EC. His hands on approach has enabled him to create a business that remains committed to the most important thing - ‘that it’s not what we do that matters - it’s what we do for our customers...’

Aynsley holds the title of Nige’s most trusted and valued accountant. As the owner of Tayabli Tomlin, an accountancy firm for entrepreneurs, built with the growth of their clients’ businesses in mind, Aynsley is an incredibly knowledgable and influential guy and by far the suavest Irishman to ever rock a magenta jumper.

Their culture of accountability, inclusion, innovation and implementation has established ProCo as a genuinely world class business. Jon has been where most of us want to go which is why spending a day with him in this Masterclass could be really smart thing to do.

Carole Aldred

Veronica Pullen

MC007 22nd July

MC008 12th Aug

Nigel calls Carole a ‘mini-Rupert Murdoch’. Except her business is not that mini!. Having bought a My Mag pack from Nige in 2004 Carole has scaled her local magazine empire to more than 30 titles and has a circulation of over 180,000 homes across the north west. She’s systematically built her million pound business by staying focused on the things that matter and steadily improving every one of them, every month.

Veronica Pullen, aka: “Social Marketing Queen” is the highly sought after mentor for business owners who want to harness the power of social media to position themselves as the expert or go-to person in their industry.

Her story is fascinating and inspiring and she’ll take you step-by-step through her approach in her Masterclass. 112

There’s soooooo much that Aynsley knows about growing businesses properly and we expect this Masterclass to be one of the first to sell-out. It’s fascinating that so many other accountants have asked to attend!

Six times award winning Author of “Social Prospecting for Twitter”, Veronica has helped hundreds of business owners, including some of the UK’s leading experts to increase their warm leads and sales from social media.

Marie Cross

Liz Baranov

MC009 30th Sep

MC010 14th Oct

Marie has become the ‘go-to-gal’ for many bluechip businesses in the UK who want to get better - much better - at customer service. A clear front-runner in her field, Marie’s dynamic, energetic, educational and above all insanely FUN training days have seen her business soar in recent years and we’re very fortunate that she’s agreed to bring her unique training to an EC Masterclass.

Easily the smoothest voiced accountant you will ever meet(!) Liz really knows her stuff. Passionate about helping businesses and with real flare and entrepreneurial drive, alongside great marketing wisdom, she really is a standalone category of one. Owner of Rickaby and Co with husband Chris, Liz has oodles of experience in helping businesses catapult their growth by focussing on the future and not the past.

This is training that would normally cost you thousands of pounds a day but if you get in quick you can benefit hugely from her knowledge and insights.

Liz is a tour de force in the accounting industry and hearing her story and learnings can make a B-I-G difference to your business this year...

David Kyte

Mr X

MC011 18th Nov

MC012 9th Dec

A true marketer of his business, ‘Doodle Ads’, David is one of the most knowledgeable and astute men in the EC. Possessing the secret to audience connection, David has transformed the businesses he works with, offering unique and truly ground-breaking insights. He’s one of the people that Nige really listens to and his marketing insights and story-telling ability are legendary. With quite a back-story this Masterclass is probably going to cover more ground than any other. Brace yourself!

Last, but by no means least, the identity of our final Masterclass presenter has to remain a secret. A leader in his field, and well known within EC, this is a guy who has sooooooooooo much to share. His experience and knowledge is genuinely world-class and his style of delivery will ensure that this rare chance to spend a day with him will be both educational and fun in equal measure. You’ll learn loads. Promise.

113

Bundles To make it easy for you - or your staff - to accelerate your learning in a particular area of business growth you can purchase a ‘Bundle’ of training in specific topics.

Welcome to the EC

1

New Member Fast Start Training An Introduction To The EC p18

2

Get Your Staff Up to Speed on the EC Way p19

3

Million Pound Masterplan p102

Market, Message, Media

1 2 3

Google AdWords

1

2

3

114

Introduction to Paid Traffic p44 Setting Up Google AdWords p45 Optimising Your AdWords Account p46

Intro to Direct Response Marketing p28 How to Build Your Database Super-Fast p29 Developing Your Category of One p20

Facebook Ads

1

2

3

Introduction to Paid Traffic p44 Setting Up Your Facebook Ads p47 Optimising Your Facebook Ads p48

These bundles are normally three courses which, when done in order, will take you from comparative novice to reasonable expert in your specialist subject. And we’ve made it dead easy to book the Courses, in order, with a single click, once you’re logged on to our bright shiny new Booking system. Examples of the Bundles are shown below. More are available online. Bundle away…

Digital Marketing

1

2

Copywriting

Intro to Digital Marketing p40

1

Effective Email Marketing Really Making it Work p41

2

3 Making Social Media Work... p49

3

People & Culture

1 2 3

Introduction to Effective Copywriting p54 Writing Good Marketing Copy p55 Advanced Copywriting p56

Pitch Perfect

Getting the Best From Your People p94

1

How to Survive in the Dragons Den p25

Attract the Very Best People to Your Business p95

2

Getting to Win-Win:Negotiation Skills for Business Owners p89

Building a World Class Culture p97

3

How to Seduce Your Customer (or anyone else’s) p90

115

EC Training Academy Terms and Conditions:

If an individual from your business has already

Please note these Terms and Conditions may be subject to change without notice. Check the latest version online at www.ECTraining.org

3. Dress Code

attended a course, further access to that same course, by the same individual, is subject to approval.

There is no dress code; however, most delegates choose to wear smart casual clothing.

1. Using Your TEAP (Training Event Annual Pass) 3. Booking Training Courses Solo TEAP – Solo TEAPs may only be used by the

TEAP holders can book onto an unlimited number of

named individual who is designated on the pass.

training courses during the period that their TEAP is valid.

Partner TEAP – Partner TEAPS may be used by two individuals, who must both be named on the pass,

Your TEAP will be active once payment has been

and who must be employees or directors of the same

successfully processed. Only then can training

business at the time of the training course attended.

courses be booked. If paying by instalments, your TEAP will be active after your first instalment has been

In the event that the individual named on your

processed successfully. If any subsequent payments

Partner TEAP leaves your organisation during the

fail then your access to book or attend courses will

year, you can transfer the pass to another person in

be ‘frozen’ until full payment is received.

your business. No penalty. Limit two transfers per 12 month period.

A non-refundable Registration Fee of £19.95+VAT per seat, per day, is payable to secure any course

Team TEAP – With a Team TEAP, you are able to

booking.

book a maximum of 3 employees or directors of the same business onto most courses except for Flagship

Before booking onto any course, please ensure you

courses and Sizzle Events where the maximum is 2

have read the course content to ensure the training

individual on a single TEAP.

will meet your needs and that you are able to meet any stated pre-requisites.

2. Reasonable Use Policy The pass can be used to attend any of our scheduled

We will endeavour to adhere to the schedule

courses, subject to a reasonable use policy.

contained in this Prospectus but reserve the right to change course content, date and times if necessary.

116

Trainer illness, inclement weather and other

9. Limitation of Liability

unexpected issues may occasionally result in course

We accept no responsibility or liability for the views

rescheduling.

or opinions expressed by trainers, facilitators, or other course delegates.

We reserve the right to vary the delivery method, change the venue, or cancel the course if sufficient

We accept no responsibility for anyone acting as

participant numbers are not reached. If your course

a result of information or views express on our

is cancelled you will receive a refund of your

training courses on in our course material. Opinions

Registration Fee.

expressed are those of individual trainers and not necessarily those of the Entrepreneurs Circle.

Photo identification may be required when attending courses.

Participants should take professional advice when dealing with specific situations.

5. Cancellation of Course Booking You must notify us at least 2 weeks before an event

Subject to matters which by law cannot be excluded,

you have registered for if you are unable to attend.

our maximum liability in connection with these Terms

Failure to notify and being a ‘no-show’ for a second

and Conditions will not exceed the purchase price of

time with a calendar year may result in your TEAP

your TEAP or Course Fee.

being cancelled and forfeited without refund or recompense.

10. General These Terms and Conditions constitute the entire

6. Cancellation of TEAP

terms and conditions between us in relation

Your TEAP is non-refundable regardless of

to training services and supersede all previous

attendance or any other issues.

agreements.

7. Transferability

These Terms and Conditions are governed by the

TEAPs may not be sold, transferred or assigned.

laws of England and the English courts shall have the non-exclusive jurisdiction to resolve any disputes

8. EC Member Discount

arising out of or under it.

If you cancel your EC Membership, your ability to book or attend courses will be rescinded until you have paid the difference between the EC member and non-member price for your TEAP. 117

Training Event Annual Pass

Unlimited training for a tiny investment… In 2015 we pioneered the TEAP – a Training Event Annual Pass – whereby business owners could invest in a ‘season ticket’ for unlimited training for them and their staff.

You can choose from 3 different TEAPS, depending on which is right for your business.

Once you have your TEAP you can book onto It proved a phenomenon – and Entrepreneurs any and all courses – even our multi-day Circle is in a unique position to make TEAPs Flagship events some of which are priced at even more widely available for 2016. £1,999 each if booked by non-TEAP holders. You see, we have our own building, with our purpose built Training Centre, and a staff of over sixty, many of whom are leading experts in their specific fields. This means that, unlike most training companies, our costs are fixed and, as a result, we can make world-class marketing and business growth training available at extraordinary prices – with a TEAP.

With a Team TEAP you can book up to 3 places on whichever courses you want, with the exception of the Flagship events where the maximum is 2 places.

The concept is very simple. With a TEAP you can:

Course Registration Fee

• Attend unlimited courses • Save thousands on your training investment

Get your TEAP at or call 118

Whichever TEAP you choose it’s valid for the whole of 2016, giving you plenty of time to take advantage of the fantastic training programme.

Beyond your investment in the TEAP, the only additional cost is a non-refundable £19.95 + VAT per seat Registration Fee for each day of training.

www.ECTraining.org 0121 765 3404

Solo TEAP The Solo TEAP allows one named individual full access to all events. If you’re a one-man band this is the TEAP for you.

Partner TEAP Like tandems and seesaws the Partner TEAP is perfect for two. You’ll get two named individuals on the TEAP (both must be employed by the same business) and Partner TEAP holders can attend unlimited training either together or individually.

Team TEAP This is the ultimate TEAP and perfect for businesses with staff. The Team TEAP is assigned to the business, rather than to an individual, so the business can book places at training events and send whichever staff they want.

Member Price

Non-Member Price

£695 +VAT

£995 +VAT

Member Price

Non-Member Price

£995 +VAT

£1,295 +VAT

Member Price

Non-Member Price

£1,295 +VAT

£1,595 +VAT

(Staff must be employed by the named business in order to attend).

Instalment plans are available for TEAPS purchased before December 2015. Go to www.ECTraining.org for details

Apprentice Add-on

£56 +VAT

As part of our commitment to develop and train young people then whichever TEAP you choose, if you employ an Apprentice, they can attend up to 10 courses for zero registration fee when you purchase the ‘Apprentice Add-On’ for just £56 +VAT. 119

Our Venue The brand new Entrepreneur’s Circle National Support Centre is home to our purpose built Training Hub, where all our 2016 training courses will take place.

The National Support Centre is easy to get to whether you’re coming by road, rail or air: Located in the heart of the country right next to the NEC, Birmingham Airport and Birmingham International Railway Station, it’s 1 mile from J6 of the M42.

We’re the only training venue in the country with our own in-house Butler to look after you and with refreshments on tap and a great lunch, your time spent in our Training Hub will be enjoyable as well as educational. DD Free on-site parking DD Very comfortable seats DD Free Costa Coffee and cold drinks DD Free nibbles and snacks

There’s nothing beige and boring about our Training Hub; you can expect a colourful, high-energy environment with fantastic delegate facilities. Everything is designed so you can focus on getting as much value from your training as possible, without having to worry about anything else.

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DD Lunch included DD No wonky projectors DD Free WiFi DD Tables that don’t wobble

Birmingham Business Park

National Support Centre

NEC

Birmingham

Birmingham Airport

Entrepreneur’s Circle National Support Centre 2635 Kings Court The Crescent Birmingham Business Park B37 7YE

National Support Centre

0121 765 3404 83% of UK SMEs are within 2 hours drive of the NEW National Support Centre All our one-day courses start at 10am and finish before 5pm to make travelling in the day easy for busy business owners and their staff. If you do want to stay over, there are plenty of nearby hotels to suit all budgets.

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Index

Business Growth Basics - p16 p18 New Member Fast Start Training p19 Get Your Staff up to Speed on the EC Way p20 Developing Your Category of One p21 Branding for Profit p22 World Class Customer Service p23 How to Systemise [And Automate] Your Business p24 Scaling and Expanding Your Business Effectively p25 How to Survive in the Dragons Den

122

Marketing - p26

Digital Marketing - p38

p28 Introduction to Direct Response Marketing

p40 Introduction to Digital Marketing

p29 How to Build Your Database Super-Fast

p41 Effective Email Marketing - Really Making it Work

p30 Understanding and Using Direct Mail Effectively

p42 Achieving and Measuring Website Success

p31 Introduction to PR

p43 Understanding and Using Google Analytics Effectively

p32 Writing and Publishing a Bestselling Book p33 Using Video Effectively in Your Marketing Mix

p44 Introduction to Paid Traffic p45 Setting Up Your Google AdWords p46 Optimising Your AdWords Account

p34 Getting the Most Out of Your Database p47 Setting Up Your Facebook Ads p35 Maximising Your Returns From Your Networking Activity and Memberships p36 Making the Most of Exhibitions

p48 Optimising Your Facebook Ads p49 Making Social Media Work For Your Business p50 How to Run and Present World Class Webinars

123

Copywriting - p52

Knowing Your Numbers - p58

p54 Introduction to Effective Copywriting

p60 Introduction to Knowing Your Numbers

p55 Writing Good Marketing Copy

p61 Establishing the Right KPIs

p56 Advanced Copywriting

p62 Pricing for Profit p63 Tracking the Performance of Your Marketing Campaigns p64 Introduction to Cloud Accounting p65 Xero: Improvers Course

124

Technical - p66

Personal Development - p74

p68 MailChimp Email Marketing

p76 Goal Setting: How to Achieve Focus on the Right Things

p69 Introduction to Infusionsoft p77 Effective Desion Making p70 Advanced Infusionsoft p71 Basic Video Editing and Production p72 Enhancing Your Prospect and Customer Experience using CRM

p78 How to Create and Deliver Amazing Presentations p79 Time Management for Entrepreneurs p80 Will it Make the Boat Go Faster?

p73 Basic Graphic Design p81 Become a Better Leader in Your Business p82 How to Become a Productivity JEDI p83 Preparing to Sell Your Business

125

Sales & Selling - p84

People & Management - p92

p86 15 Steps to the Sale

p94 Getting the Best Out of Your People

p87 Selling to Consumers (B2C)

p95 Attract the Very Best People to Your Business

p88 Selling to Business (B2B) p96 Dealing with Problem Staff p89 Getting to Win-Win: Negotiation Skills for Business Owners p90 How to Seduce Your Customer (or anyone else’s) p91 How to Buy Companies Using None of Your Own Money

126

p97 Building a World Class Company Culture p98 Getting the Most From Your Marketing Apprentice

Flagship - p100

Masterclasses - p108

p102 Million Pound Masterplan

p111 Sian Nisbitt

p103 Business Excellence Bootcamp

p111 Terry Gormley

p104 Information Marketing Academy

p111 Danielle Procter

p106 The Will to Act

p111 Ash Taylor p112 Jon Bailey p112 Aynsley Damery p112 Carole Aldred p112 Veronica Pullen p113 Marie Cross p113 Liz Baranov p113 David Kyte p113 Mr X

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COURSE

prospectus 2016

Get your TEAP and book your training:

www.ECTraining.org

0121 765 3404

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