Tecnu Gets a Brand New Look The company s brand revamp pays respect to Tecnu s history while creating a spark

Contact: Gary Burris, Tec Labs 541-918-4124 direct 541-520-6142 cell [email protected] Tecnu® Gets a Brand New Look The company’s brand revamp pay...
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Contact: Gary Burris, Tec Labs 541-918-4124 direct 541-520-6142 cell [email protected]

Tecnu® Gets a Brand New Look

The company’s brand revamp pays respect to Tecnu’s history while creating a spark Albany, OR—Tec Labs’ overhaul of their flagship product’s trade dress was a daunting task. After all, Tecnu is a brand with a fiercely loyal following. For some outdoor adventurers who battle poison oak or ivy, Tecnu is almost as vital as a water source. So, the decision to change things at the peak of the brand’s popularity was a little bit intimidating, said Lisa Leverich, director of marketing at Tec Labs. “I would say, absolutely, that the brand revision made us nervous,” said Leverich. “Sometimes, people don’t like it when their favorite things change.” The biggest challenge for Leverich and her designers, Anton Kimball Designs out of Portland, was to keep the brand recognizable while injecting a new energy. The actual Tecnu logo went from a standard red font to a more eye catching and robust, red and black design. Anton Kimball Designs, whose previous clients include Nordstrom and Almond Roca, jumped at the chance to update an iconic Oregon brand with a national reach, said Leverich. “They did a great job keeping the rugged, outdoor-looking trade dress and came up with a really clean design.” In a nod to the product’s history, the new design keeps the familiar fir boughs that have adorned Tecnu bottles for decades. Another reason for creating a more contemporary look was to build a brand platform, under which, other Tec Labs products could be placed. Popular individual offerings like Calagel® Medicated Anti-Itch Gel and CortiCool® 1% Hydrocortisone Gel are now under the Tecnu umbrella. “By placing our other poison oak and ivy related products under the Tecnu brand,” said Leverich, “it allows our items to have a uniform look. People will know they can trust other things we make since Tecnu is a brand that consistently performs for them.” The new Tecnu packaging has been rolling out across the country this summer. About Tec Labs Tec Labs has long been known as “The Poison Oak and Ivy Experts”. The company’s product line includes: Tecnu® Original, Tecnu Extreme® Poison Ivy Scrub, Calagel®, Corticool®, Tecnu® Rash Relief Spray™, Licefreee Spray®, Licefreee Everyday™ Shampoo and Licefreee® Gel. All products are manufactured in Albany, Oregon. More information can be found at www.teclabsinc.com. ##

Story of Tecnu and Tec Laboratories, Inc Albany, OR--Here's a brief story of Tecnu's history. Tecnu® was invented by chemical engineer, Dr. Robert Smith, as a cleanser for removing radioactive dust in 1962. Like most Americans during the cold war, he assumed that every home would have a bomb shelter of some sort. Dr. Smith, therefore, wanted to develop a product that would be a staple in those bomb shelters. That's how Tecnu was born. Thankfully, the "a bomb shelter for every home" notion never materialized so he took his invention and moved his family to Oregon. That's where his wife had a stroke of brilliance that lead to a new use for Tecnu and the early beginnings of our company, Tec Laboratories®. Shortly after moving to Oregon in 1963, Mrs. Smith (Evelyn) was feeling terrible after having to take the children to the doctor’s office on two occasions to be treated for the rash of poison oak. She knew her kids were getting the rash because of the oil from the poison oak plants. Her plan was to march out to the yard and pull out all of the poison oak foliage. Using her bare hands she proceeded to remove every trace of the dreaded plants. Since she had removed the plants with her bare hands, she knew that she was certainly going to get the rash. She had suffered from poison ivy when she lived in Iowa, before moving to Oregon, so she was very familiar with getting the rash. However, Evelyn Smith did something fortuitous and used her husband’s concoction to cleanse her arms and hands and never got the rash. That led to her telling her neighbors about Tecnu. Eventually Tecnu was taken to nearby Oregon State University to have it field-tested in the Forestry Department. Additional lab testing was done to confirm that Tecnu would remove urushiol and the sparks of our current company were ignited. On a side note, Dr. Smith came up with the name, Tecnu, because it was “technically new”. Fast forward to the mid seventies when one of the Smith kids (our current CEO, Steve Smith) graduated with a marketing degree from Oregon State University. At that point the family decided to sell Tecnu on a national scale. Slowly but steadily, Tecnu sales started to increase as the word of mouth began to spread among workers who made a living outdoors and used Tecnu. In the mid 80's the company started adding other products, incorporated, changed its name from Tecnu Enterprises to Tec Laboratories, Inc., and moved into a larger facility. In 2002 Tec Laboratories built a brand new, state of the art facility in Albany, OR. The company’s product line includes Tecnu, Tecnu Extreme®, Calagel®, Corticool®, The 10 Hour Insect Repellent™, Tecnu® Rash Relief Spray, Licefreee! ® and Tecnu® First Aid Gel. For more detailed information, pictures, or samples of products please contact: Gary Burris 541-918-4124 direct 541-520-6142 cell [email protected] Tec Laboratories, Inc. 7100 Tec Labs Way SW, Albany, OR 97321 1-800-ITCHING

Contact: Gary Burris, Tec Labs Work 541-918-4124 direct Cell 541-520-6142

Biography CEO and President, Steve Smith Steve Smith is president and CEO of Tec Laboratories, Inc., in Albany, Oregon. He holds a degree in Marketing from Oregon State University and has been an advisor for other Oregon businesses. He took over the reins of president and CEO in 1985 and will be celebrating his 29th year in April. In 2007, Smith was named one of “50 Great Leaders for Oregon” by Oregon Business magazine. Steve relaxes by playing the grand piano, running and enjoys being a pilot. At his core, Steve is as passionate as anyone you will ever find. He embraces life with a bear hug and created a “special ops” team at Tec Labs to regularly celebrate the company’s successes throughout its wonderful journey. Each year, the company takes a healthy percentage of the Net Profit and distributes it equally to every employee, regardless of position. Under Smith’s guidance the company has also been named one of the “15 Fittest Companies in America” by Men’s Fitness magazine in 2007 and named “The Best Place to Work in Industry” by The Scientist magazine in 2008 for the fourth year in a row.

About Tec Laboratories Tec Laboratories, Inc. is an innovator of over-the-counter topical pharmaceuticals and the developer of breakthrough technologies in this area. Tec Labs’ commitment to new product development has fueled the company’s growth. Tecnu®, the company’s flagship product, celebrated its 50th anniversary in 2012. Tec Labs’ product line includes items that cleanse, relieve, repel and protect, including Tecnu, Tecnu® Extreme, Tecnu® First Aid Gel, Tecnu® Rash Relief Spray, Calagel®, Licefreee! ®, and CortiCool®. The company also makes professional products for the industrial/outdoor markets, including The 10-Hour Insect Repellent™. The company has received some prestigious recognition for being a wonderful place to work. In 2008, for the fourth year in a row, The Scientist magazine ranked the company #1 worldwide in its annual survey, “The Best Places to Work in Industry.” The survey included companies from 21 countries, including the U.S., Canada and Western Europe.

Product Sheet The Poison Oak and Ivy Experts

Tec Labs got its start over 50 years ago when Dr. Robert Smith invented Tecnu, the company’s flagship product for poison oak and ivy. Since then, Tec Labs has become known as “The Poison Oak and Ivy Experts”. We are passionate about making world-class products to truly solve the problem of lost time due to poison oak and ivy

Tecnu Extreme Medicated Poison Oak and Ivy Scrub

Our biggest seller! Tecnu Extreme was devel­oped for workers who have chronic problems dealing with poison oak and ivy. Tecnu Ex­treme is the first all-in-one product to do three vital things. First, it is used to help prevent a rash before it starts. Second, Tecnu Extreme dramatically helps stop an existing rash from spreading when trying to avoid a lost time in­cident or recordable. Third, there is an active ingredient to help stop the itching.

2/3 oz single application tube–15 ct dispenser

Tecnu Extreme now comes in smaller, individual use tubes that can be issued to workers or put in first aid kits. Size 4 oz tube

Part # FG10095

15 ct dispenser or 2/3 oz tubes

FG10261

Tecnu® Poison Oak and Ivy Outdoor Skin Cleanser

Tecnu is the original poison oak and ivy product to remove urushiol from skin, tools and gear. Tecnu has been part of the daily cleanup regimen of firefight­ers, telephone, railroad, tree care, forestry and utility crews since the 1960’s. Tecnu can also be used to re­move creosote, pitch, sap, tar, grime from hands, cable gel and many other things. Also removes skunk odor from dogs. Size

Part #

4 oz bottle 12 oz bottle 32 oz bottle

FG10279 FG10079 FG10089

1/2 oz foil packets–50 ct dispenser box

FG10091

Tecnu Rash Relief Spray™ with Scar Prevention

Tecnu Rash Relief™ Spray, now with scar prevention technology, has two active ingredients that relieve itching and stop the burning without having to touch the rash. For best results in treating your rash and stopping it from spreading, use Tecnu Extreme Poison Ivy Scrub as directed. Then, apply Tecnu Rash Relief Spray to soothe and help promote healing. Size 6 oz bottle Tec Laboratories, Inc. 7100 Tec Labs Way SW, Albany, OR (541) 918-4124

Part # FG10258

We’re in the Trenches With You

Tec Labs is the manufacturer of ultra high quality first aid products to protect your workers out in the trenches. We unconditionally guarantee everything we make to be the best products you’ve ever used. If there’s something you’d like to try, simply contact us for a free sample. Tec Laboratories, Inc. 7100 Tec Labs Way SW, Albany, OR (541) 918-4124

Calagel® Medicated Anti-itch Gel

Calagel® contains an active ingredient to dry up an oozing rash, an antiseptic to help prevent secondary infection, zinc acetate to protect the skin as it heals, and menthol to give immediate and soothing cool­ing relief. When paired with Tecnu Extreme, Calagel is part of an unbeatable one-two punch when battling poison ivy, oak and sumac. It’s also helpful for bug bites, bee stings, sunburn and other rashes. Size 6 oz bottle

Part # FG10243

1/16 oz packets – 144 ct disp box

FG10012

The 10-Hour Insect Repellent

Legendary repellent! The 10 Hour Insect Repellent con­tains 100% DEET and provides more than 10 hours of continuous protection – with just one application. The no scent added formula is also designed to not sweat off the skin. One 2-ounce, non-aerosol bottle lasts as long as three typical aerosol cans of repellent. Size

Part #

2 oz spray bottle

FG10025

Tecnu® First Aid Gel

Tecnu First Aid Gel is an advanced wound care treat­ment that is used in place of triple antibiotic or other ointments on minor cuts, scrapes and abrasions to help prevent infections. Unconditionally guaran­teed to be your favorite new wound care treatment, bar none. Contains Lidocaine for noticeable pain relief. Apply Tecnu First Aid Gel directly to wound and cover with a bandage. Size 2 oz tube

Part # FG10268

1/16 oz packets – 144 ct disp box

FG10269

Corticool® 1% Hydrocortisone Anti-itch Gel

Common hydrocortisone ointments or creams “float” on the skin’s surface, taking 30 minutes or more for the hydrocortisone to get to the wound. Corticool’s advanced formulation “suspends” the hydrocortisone in a gel base so that penetration is deeper, more im­mediate and longer lasting. Corticool’s instant cool­ing effect soothes while the active ingredient goes to work. Corticool is excellent for bug bites, bee stings, psoriasis, eczema and rashes related to poison ivy, oak and sumac. Size 1.5 oz tube

Part # FG10196

1/32 oz packets – 144 ct disp box

FG10016

Licefreee!® Head Lice Treatments

Licefreee! has been the most popular brand of pesticide-free (non-toxic) head lice treatments for over 13 years. Licefreee! was developed for chronic head lice infestations in schools, homes, prisons and elsewhere. When your customers need a product that will actually kill the lice and the eggs, recommend Licefreee! Size Licefreee! Spray 6 oz bottle w/metal nit comb Licefreee! Gel 8 oz with root applicator and w/metal nit comb

Part # FG10241 FG10275

Licefreee Everyday! 2 in 1 conditioning shampoo, helps prevent infestations

FG10256

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