Technocel Accessory Retail Training The wireless retail environment is becoming more and more competitive. Your store(s) must provide services which distinguish them from the competition. Believing there is no replacement for industry knowledge, the Technocel Accessory Retail Training program allows you to attain a distinct advantage among competitors with the development of a well-trained skilled wireless sales team. A well motivated and performing sales team is vital to any wireless business. One of the best ways to maintain good sales performance is through sales training. This program is designed to help increase attachment rates resulting in improved company sales. Customers come into your store in need of your expertise hoping to find the perfect solution. This is why a well trained wireless professional will enhance the customer’s experience. Technocel offers one of the most comprehensive and effective Wireless Training Programs in the industry with monthly updates. Training will not only improve performance but it will also create strong selling habits across the team.The topics addressed in this training are as follows: Effective Sales Techniques Improving Attachment Rates Accessory Features & Benefits Different Approaches for Different Customers Team Selling Upselling Product Specific Selling What is Bluetooth and How Does it Work? Cellular Industry Product Quiz’s These training topics are reinforced by quarterly web trainings and video presentations. There will also be training on OEM manufacturers such as Plantronics, OtterBox, and Kingston along with other specialty products. Email reminders on sales tips and hot products will also be sent out to you from time to time. This new training program was developed to assist business owners in building their business at every level. The goals are to improve and develop individual selling skills as well as improving overall product knowledge. Proper product assortment and sales training are crucial to becoming a top performer in the wireless industry.

Page | 1

Effective Sales Techniques Your physical appearance and mental attitude is important. Confidence is a fundamental part of any business, and you need to be confident enough to know that you can sell to anyone that walks into the store. You must know all categories of what you are selling in order to fulfill the customer’s needs and wants. Gain the customers trust during the sales process by understanding and fulfilling the customer’s desires. Overall, the main goal is to enhance the customer’s wireless experience. 1. Qualify each customer by asking appropriate open ended questions. 2. Listen to the customer, even pay attention to their body language and respond to each situation. 3. Interpret the customer’s needs and wants and help them make smart and informed choices. Placing a phone or an accessory in front of the customer can often lead to increased interest. Even though you did not tell the customer to grab or take the item, a majority of the time the customer will take whatever is in front of them. This hands-on demonstration gets the customer involved in the sales process. Once the product is in his or her hand, it is a lot harder psychologically for the customer to leave the store without buying something. By allowing the customer to have a hands-on experience with the product, the customer is better able to understand what they are purchasing. To be an effective salesperson you need to explain how the product works and how the customer will benefit from it. Often there are times that different features of a product need to be demonstrated when explaining how the product works in order to get your point across. A sale is closed when a customer believes in you, so sell yourself. Many times this is due to your attitude. Make sure that your words and actions match your company’s professional image. When selling a product, make sure that the customer fully understands the benefits. Talk in language that they understand and try to avoid words that require a lot of additional technical explaining. While this is going on, watch their responses and make sure that what you are saying is getting absorbed by the customer. Lastly, be likable because customers want to be with a salesperson that they enjoy. Make efficient use of both your time and the customer’s time and always be courteous and polite. Notes ___________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________

Page | 2

________________________________________________________________ Improving Attachment Rates The industry average on accessory attachment rates is around 1. Improving Page | 3 attachment rates is an important way for both you and the company to make more money. Even though it may not seem like it, improving your attachment rate actually enhances the customer’s experience because the value of what they are purchasing increases. An attachment rate represents how many complimentary products are sold for each primary product. The primary product in this case is a phone and the complimentary products are the phone accessories. Attachment rates show two things; increased revenue and better customer service. Obviously the more items sold the larger the sale will be. At the same time, providing the customer with beneficial complimentary items is a great form of customer service since it indirectly improves their wireless experience. A customer who is completely satisfied with their service and product will generally become a repeat customer and will refer your company to others creating future business and more potential money in your pocket. A great way of improving attachment rates is to know what the must have products are in the store. Must have products are as follows: charger solution, screen protection, case solution, a headset solution and a memory solution. It can also be broken down by having suggestions for each phone type such as Smartphone, Music Phones, Camera Phones and Touch Screen Phones. Once the suggestions have been made it is crucial that the features and benefits are explained informing the customer as to why they should purchase certain accessories. A great way to have the customer purchase additional items is to get the customer involved. Let the customer become physically involved in the sales process. However be careful when offering a lot of products because having too many choices can confuse the customer. Each customer will be different and it is up to you to understand what accessory solution would be best for their phone. Be sure to select the add-on accessories that would make sense to that customer and to that situation. Have the cost of the add-on accessories reflect the cost of the phone they are purchasing or the phone that they are using. You need to believe in what add-ons you are selling. If you don’t then your sales pitch may come across as false. Remember, a handson demonstration is great selling technique. Make the customer understand how they will benefit from these products in their daily life. Notes ___________________________________________________________ ________________________________________________________________ ________________________________________________________________

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ Accessory Features & Benefits Features are a specific function of a product, benefits are what the customer gains by using that product. Features are important but often lead to customers not fully understanding why that feature would be of value. Explaining the benefits of a product or feature gets the customer excited and emotionally engaged. It is imperative that you know the key functions of each phone. You need to be aware of the individual features that make each phone unique and how those features work. You need to know ALL of the accessories that your store sells and be well informed on the core accessories for each phone. Most importantly, you need to understand why customers should buy certain phones and the accessories that compliment them. If you are not fully aware of how certain products work then you will not sell those products because you are not comfortable with them. This leads to lost revenue for both the company and yourself. Get comfortable with what you don’t know, become fully aware of all phones and accessory solutions and learn the features and benefits of those products because it will improve each selling opportunity. In return, this will lead to increased revenue and should make your job more enjoyable for both you and the customer. Notes ___________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ Different Approaches for Different Customers Most customers are scripted to say NO and reject assistance, sometimes without even meaning to. It is the easy way out of a conversation and often enough they are not educated enough in the wireless industry to understand the best solutions for them. One might think that it would then be easier for a customer that is uneducated in this business to ask for assistance; however some people still feel it is easier for them to turn you away and look on their own. When this happens, you cannot get discouraged. Instead you need find a different way of approaching the customer by allowing the customer to feel comfortable with you.

Page | 4

There are three types of customers that walk into a retail store. Customer A enters the store because they are in the market for a new phone or accessory and they want to be assisted. These are often the easiest customers since their goal is to make a purchase. Customer B enters the store with the possible intent of a purchase of a phone or accessory. This type of customer often tells you that they do not need any help but you need to stay alert and pay attention to what the customer seems interested in. The customer will often allow you to step in and assist them. Customer C who is everyone’s favorite because they generally tell you that they are just killing time. Even though they say that they are killing time they came into a wireless store for a reason. Out of all the nearby stores that they could kill time in, a wireless store was the place they were interested in. This is the perfect time to introduce a concept or idea of a must have innovative product. This needs to be done quickly but effectively and then let the customer browse the store. This effort will actually plant the seed for a future sale. Customers are going to be indecisive when making a decision on a phone or an accessory. It is your job to find the best solution for the customer. Make sure the customers fully understand all the benefits of the phone or accessory and explain how the benefits outweigh the costs. This includes customers who are struggling between a data plan and a non data plan. Try explaining to them that 10 years ago phones cost more than they do today and they had nowhere near the capabilities and luxuries that phones do now. Let them know that the added value of the data plan is well worth it. Ten years ago texting was just becoming an option on phones and now phones have transformed into mobile offices with full internet capability. Explain how useful a data phone is and how practical the device will be in the future. Let them know that having accessibility to all of that information can be a tremendous asset. Since every customer is unique different angles need to be taken when trying to communicate and qualify them. If you are having a hard time qualifying a customer or getting them to understand the benefits of a product and how they can be of value then you need to take a different approach. You cannot take a cookie cutter approach, instead you need to adapt to each situation and find a way to have your message make sense to the customer. Find a common neutral ground to start a conversation. Experiment with different approaches to determine what works best for you. If a customer does not want to be helped let them roam around the store, notice what the customer touches, picks up, and talks about. Use this information to suggest other items. If they seem interested in a product walk over to them and say a quick positive remark regarding a feature or function of the product. For example that case is a fantastic way to protect the phone and it is one of our best selling products. If the customer is interested in the accessory they WILL respond. If they don’t give a positive response then let the customer continue to browse the store and help them when they ask. Notes ___________________________________________________________

Page | 5

________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ Team Selling A top performing sales team will work as a team. Even though commission is generally paid at an individual level, it can often be beneficial to work with a partner as a team. Sometimes this happens without even knowing it. For example if sales associate A is talking to a customer and sales associate B sees that the customer is not completely sold on what sales associate A is saying then sales associate B should walk over and join the conversion and give reassurance that the product sales associate A is selling is a great choice. This allows coworkers to support-sell and close sales together. This process can be used in almost any situation. Many people that are uneducated on something they want to buy like to hear to same information from more than one person. When they hear this consistency they become more comfortable and are more open to making the purchase. Notes ___________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ Upselling Upselling is when you help a customer decide to slightly up-grade their purchase. These upsells are usually small upgrades that the customer does not have to put a lot of thought into. Upselling should be fun and you need to believe in what you are upselling, if you don’t then many times your sales pitch can come across as false. There are 3 mistakes that are generally made when upselling. 1. The sales associate comes across as pushy.

Page | 6

2. The upsell is pitched in an unconvincing manner resulting in the customer refusing (this is why you need to believe and be confident in the upsell). 3. No attempt of an upsell was even made. A good way of being effective at upselling is beginning the upsell with a quick Page | 7 benefit. To avoid sounding pushy, you can ask for the customer’s permission to describe a recommend upsell. Focus on the customer’s needs and wants. It is irrelevant whether the purchase suits your needs. What is relevant is whether the product suits the customer’s needs. A hands-on demonstration is one of the most effective upselling techniques since it allows the customer to become involved. Lastly, assure the customer that he or she is making a good decision. Customers who are in a buying mood and who trust you are great prospects for upselling. During the sales process ask questions that uncover the need for an up-sale. Even simple questions can lead to a difference to the relevancy of an upsell. The main thing is finding the right timing to pitch the upsell and keep a positive encouraging attitude. Notes ___________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ Product Specific Selling You need to qualify and determine what each customer needs and what would be interesting to them. For example, a customer that comes into the store looking for an entry level or free phone is probably not a customer that will pay a lot of money on accessories. Every customer still qualifies for the basic accessory options. A charger solution, screen protection, case solution, a headset solution and a memory solution. It is vital for you to understand the accessory options available and what functions they serve. You need to present the benefit or benefits of a product to the customer so it makes sense to them and you need to know the features of the phones you are selling. Screen Protectors EVERY customer should be offered a screen protector. Screen protectors are inexpensive and will protect the screen from becoming scratched which is especially important on a touch screen phone. When selling the Technocel 3

pack of screen protectors there is a very easy way of selling them if the customer is unsure they need them. If the customer says they do not need all 3 screen protectors tell them this: 1 will be used for your phone, do you have a digital camera? (If they have a camera then 1 is used for the phone and 1 is used for the camera totally 2 screen protectors). Then ask them if they have an iPod or mp3 player (if so, then the last screen protector can be used, meaning that all 3 Page | 8 screen protectors were consumed). You can also let the customer know that they can give the other screen protector(s) to friends or family or even keep them as a replacement incase their original screen protector becomes worn. Car Chargers Every customer will be in a car or driving a car at some point. A car charger is a great add on accessory that almost every customer needs and will use. As phones become more battery intensive battery life decreases especially if one is using Bluetooth, GPS, and browses the internet throughout the day. A car charger ensures the ability to recharge their phone when they are on the go in their car. 2-in-1 Charger The 2-in-1 charger is a car charger that includes an adaptor to plug into the wall. This should be an easy sell because new phones are packaged with a standard wall charger which customers generally plug in next to their bed or in an office. Instead of having the customer unplug the wall charger when they need to travel, let them know they can purchase the 2-in-1 charger. The 2-in-1 charger ensures the ability to recharge their phone when they are traveling in the car as well as giving the customer a second wall charger. Most customers will want to purchase a car charger so this is a great way to increase the sale while giving the customer something of value. Explain that the 2-in-1 charger is a better buy than purchasing a car charger and a second travel charger separately. The 2-in-1 will save the customer money! A good recommendation for the customer is to leave the wall adaptor in their car that way if they ever drive somewhere and forgot to charge their phone while driving they can always grab the adaptor and charge the phone inside. Memory and Stereo Headsets If a phone has music capability make sure that a memory card and a stereo headset is offered so they can use that feature of the phone. In this case the memory card can be used for other types of data storage in addition to music. You can also let the customer know that the SD card can be used in digital cameras and in a computer. The stereo headset can also be used for hands free communication. When a customer feels they are getting more value out of a product it increases the probability that the customer will make a purchase.

PowerPak Portable Battery and Travel Charger Smartphone’s are becoming more and more popular. It doesn’t matter if it is an Android, BlackBerry, iPhone, Windows Mobile or any other Smartphone; they all love to eat the phones battery life. Since battery life is a concern the PowerPak is the solution because it is a backup rechargeable battery. The PowerPak is a Page | 9 must for battery intensive phones and can also be applied to all cell phone users. If a customer is a frequent or long talker who constantly runs out of battery in the middle of a conversation then the PowerPak is for them. Find out if the customer has dealt with battery issues on their current phone. Returning Smartphone users who have experienced battery issues (most of them will have experienced poor battery performance) in the past will definitely be interested in a device that extends their phones battery life. When a customer purchases a new phone they receive a standard wall charger which they generally plug in next to their bed or in an office. Instead of having the customer unplug the wall charger when they need to travel let them know they can purchase the PowerPak. The PowerPak is ideal for traveling because it works as a standard travel charger and can be used on the go without being plugged into a wall outlet. With its 1000mAh internal rechargeable battery the PowerPak supplies power anytime, anywhere. It can be used on a plane, on a train, on a boat, walking around, it’s great for camping and can be used any other place where the customer does not have access to a wall outlet. This can save a lot of frustration for customer. The PowerPak has a USB output allowing for universal compatibility for a variety of products. The PowerPak can be shared amongst a family and will still be current whenever a customer upgrades their phone. It also has the ability to charge their Bluetooth, iPod, and or any other USB powered music player. If the customer is eco Conscious, let them know that the PowerPak meets Energy Star requirements by drawing very minimal power from the wall outlet. Remember, the PowerPak is not only available for a customer to whom cellular service is being sold to. The PowerPak can be sold to anyone who walks through the door, especially any potential customers who uses or wants to purchase a smart phone. For example, if a customer walks into a Verizon store with a friend who uses Sprint (or any other wireless carrier) as their provider the sales associate is able to offer the PowerPak to both of them since the PowerPak is universal. Not only does this expand the exposure of the PowerPak but it increases the probability of the sale which increases a sales associates total sales. The PowerPak is not the only universal product that can be sold. Sales associates need to be observant and take advantage of any sales opportunity that comes their way.

Battery Boost Everyday people use their Smartphone’s as business tools. It is no secret that the computer is the #1 electronic tool that is used in business and because of this many people carry and use USB flash drives to transfer important data. In today’s world the flash drive and the smart phone are necessities for people in Page | 10 business environments as well as students. Both of these people are always on the go and could benefit from having one device do multiple tasks for them. Since the standard charging port on current phones is micro-USB, the Battery Boost will charge any of them on the go. The Battery boost has a 600mAh internal battery that will charge your handset, Bluetooth, mobile hotspot and any other micro-USB device. The Battery Boost also doubles as a micro SD card reader. Let the customer know that the Battery boost can be used as their USB flash drive as well as a backup battery system on the go since it is small and lightweight. Every time the Battery boost is used as a flash drive the internal battery is charged and you can charge a handset while charging the internal battery. The built in carabineer allows for convenient carry options when not in use. This device will become indispensible. Technocel T360 Bluetooth Headset Many states have a mandatory hands free law while operating a vehicle. This makes a Bluetooth headset a necessity if someone needs to use their phone while driving. While a Bluetooth headset is a great novelty in the car, it is also a very useful tool to use while making calls anywhere especially when working around the house. The Bluetooth headset allows the user to be more mobile since both of their hands are free. Even though a Bluetooth headset is a useful tool it is only helpful if the user is able to hear the person on the other side of the conversation. Noise cancelling technology is one of the most important aspects of Bluetooth headsets today as it allows for communication in loud environments. The Technocel T360 Bluetooth headset is a great entry level headset and it is ideal for first time Bluetooth users because it uses noise canceling technology. Features include Bluetooth 2.1, 5 hours of talk time, 150 hours of standby time, call waiting, answer and reject & end. Customers that don’t want to spend a lot of money but still would like to get a quality Bluetooth headset are the perfect prospects for the T360 Bluetooth headset. Cases Solutions Case protection is so important now because phones are very expensive and can be damaged when dropped. Let the customer know that it’s not if they drop their phone it’s when they drop their phone because everyone will drop their phone eventually. Why not protect their investment? It is much more cost effective to purchase a fairly inexpensive case solution with a new phone rather than purchase a replacement phone during a contract period. The popular trend now is to use a silicon skin or a shield to protect the phone. Different customers

have different preferences so it is appropriate to show both options (if available) and let the customer decide. You can also look to see how the customer currently wears or stores their phone. Skins Page | 11 Technoskin’s are made out of a silicon gel and are popular because they wrap around the phone. Silicon skins are flexible they are very easy to take on and off. Another benefit of the skin is that the silicon material prevents the phone from sliding around and they are water resistant. It can be a little difficult to slide out of a pants pocket. With that being said, women who choose to not take a purse when they go out might prefer a silicon skin since the phone will securely stay in their pocket. When dropped, the silicon skin will absorb some of the impact which helps prevent damage to the phone. Cheap plastic cases can break when being dropped but a silicon skin will not break from the impact. Silicon skins make it easier to grip and hold the phone. Shields Technocel shields consist of durable polycarbonate plastic. The main advantage of polycarbonate over other types of plastics is they are unbeatable and light weight. While acrylic is 17% stronger than glass, polycarbonate is nearly unbreakable. Shields snap on and around the phone creating an exterior protective shell, they are also impact resistant and are a great way to protect the phone. If a customer prefers to have a fitted case solution that gives them a better grip in their hands then a rubber coated, rubber wrap or leather wrap shield might be a solution for them. Slider Skins Slider skins are great for the customer that likes the style of a skin but does not like how it sticks in their pocket. Slider skins are made out of a flexible plastic that wraps around a phone like a skin. Due to the harder flexible plastic, it still absorbs some of the impact and it will not crack when dropped. This high gloss smooth water resistant product allows a customer to easily slide their phone in and out of pockets. HybriGel HybriGels are the perfect solution for customers that cannot decide between a silicon skin and a shield. The HybriGel has a hard plastic backing with a slider skin siding allowing total phone protection with a mix of two different styles. The Slider skin siding makes the case easy to install on the phone and allows a customer to slide their phone in and out of pockets. Holsters

Holsters are a great way to keep the phone in an accessible location. Phones easily snap in and out making it convenient to make and receive calls. Generally holsters are attached to someone’s belt however a holster can also be attached to a sun visor in a car or on a woman’s purse. If a customer places the holster on the sun visor then they can enable the speakerphone on the phone and carry out Page | 12 a hands free conversation in the car. Holster/Shield Combo (HOC) Holster Shield combo’s are perfect for the BlackBerry business user. The HOC has a leather wrapped shield that protects the back and sides of the phone. With the shield on the phone, the phone will slide into a face in leather wrapped holster giving the phone total protection when on your hip. When out of the holster the shield still protects the phone. The chrome and black leather design gives the HOC a fashionable yet business professional look that many customers love. Wing Case Many customers still like to place their phone in a pouch that sits along their waistline. Many times it is hard to find a pouch that gives the perfect fit especially when the customer wants to use a shield or a skin on the phone. The Wing Case is the ultimate universal horizontal pouch. The customer can easily adjust the wings to any specific handset for a snug and secure fit. The manual adjustments allow the customer to use the Wing Case with practically any phone with or without a cover. A great selling advantage that the Wing Case has over standard horizontal pouches is that it is adjustable and it does not take away from the sale. A lot of the times the customer has to choose between a skin, a shield, or using a pouch. This only allows for one item to be added to the sale. The Wing Case can actually add to the sale since the customer can put a cover on their phone and still place it into the pouch. If the customer decides to remove the phone cover they can readjust the Wing Case to make sure that the phone is secure. Another benefit is that it is made of a very durable material. The Wing Case is made out of PVC fabric which is one of the hottest new fabrics on the market. It is a supple, stretchy and a durable. Universal Car Mount Many Smartphone’s are being produced with advanced GPS systems that many people use to navigate. The challenge is using the GPS feature of the phone while following safe driving practices. In some states it is even illegal to hold the phone using the GPS feature while driving. The Universal car mount is the perfect in-car solution because it can secure the phone in a place where the driver can see the GPS feature. In addition to that, the customer can carry on a hands free conversation by using the speaker phone. The Universal Car Mount

can be mounted on the windshield or on a dashboard using the included mounting disc. The car mount easily adjusts to the any device and it has a one touch grip release. This product is a great add on accessory for anyone but especially the smart phone user that either travels or spends a lot of time in the car. A great benefit of the product is that it is universal so it can be used for multiple phones. Notes ___________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ What is Bluetooth and how does it work? Bluetooth takes small-area networking to the next level by removing the need for user intervention and keeping transmission power extremely low saving battery life. There are 3 classes of Bluetooth. Class 1 has an approximate range of 100 meters, Class 2 has an approximate range of 10 meters, and Class 3 has an approximate range of a meter. Class 2 is generally used in cellular devices. There are also different versions of Bluetooth that determine the data rate that the device is capable of. Version 1.2 has a data rate of 1Mbit/s, version 2.0+ EDR has a data rate of 3Mbit/s, and version 3.0+HS has a data rate of 24Mbit/s. Version 4.0 is available and will be launching soon. Each manufacturer often adjusts their product to the range needed to support individual uses. When Bluetooth-capable devices come within range of one another, an electronic conversation takes place to determine whether they have data to share or whether one needs to control the other. Once the conversation has occurred the devices form a network. Bluetooth systems create a wireless personal-area network (WPAN) that may fill a room or may encompass no more distance than that between the cell phone on a holster and the headset on your head. Once a WPAN is established, the members randomly hop frequencies in unison so they stay in touch with one

Page | 13

another and avoid other WPAN’s that may be operating in the same room. Bluetooth offers several security modes and device manufacturers determine which mode to include in a Bluetooth-enabled device. Bluetooth users can establish trusted devices that can exchange data without asking permission. When any other device tries to establish a connection to the user's device, the user has to decide to allow it. Security settings protect Bluetooth devices from unauthorized data transmission. Security methods include authorization and identification procedures that limit the use of Bluetooth services to the registered user and require that users make a conscious decision to open a file or accept a data transfer. A user can switch the Bluetooth mode to non-discoverable and avoid connecting with other Bluetooth devices entirely which is a good way to avoid security breach while in public. Stereo Bluetooth headphones can be used to listen to music. Stereo Bluetooth will work with a phone that has A2DP (Advanced Audio Distribution Profile). A2DP is a Bluetooth profile that supports stereo audio and is used to stream music. It is most commonly used from a cell phone to Bluetooth headphones but it also is compatible with a computer that has Bluetooth enabled (if available). Stereo Bluetooth can also be used to make and receive calls. Paring a Bluetooth headset is fairly easy process. With the headset turned off, make sure Bluetooth is enabled on the phone. Many times it will be in a settings folder or a wireless options folder in the phone. Once Bluetooth is enabled on the phone, press and hold the TALK button on the Bluetooth headset until lights start flashing. Once lights are flashing, release the talk button. The headset is now in pairing mode. Initiate the discovery feature on the phone which will search for nearby Bluetooth devices. A list of located nearby Bluetooth devices will appear on the phones screen. Select the appropriate Bluetooth and follow the directions on the phone. When promoted for a password or code enter 0000 (this is a general code for most Bluetooth so if this does not work please check the Bluetooth headset’s manual). Once the Bluetooth has been paired it is ready for use. Bluetooth can also transfer data wirelessly between two devices. For example, data can be transferred from a wireless phone to a computer. Data transfer through Bluetooth is about twice as fast as data through a 3G wireless phone. However, it is still 10 to 20 times slower than most Wi-Fi speeds. Using a Bluetooth headset or Bluetooth speaker in the car is an excellent way to obey mandatory hands free driving laws. The map below shows which states currently have hands free cell phone laws. Bluetooth is also practical to use outside of the car allowing individuals to multitask.

Page | 14

Page | 15

Notes ___________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ Cellular Industry 2nd and 3rd Generations During the 1990’s the second generation or 2G mobile phone systems were developed. Primarily using GSM (Global System for Mobile communications), 2G phones were greatly improved over previous generations because 2G began to use digital transmission instead of analog transmission used on the previous generation. Digital transmission increased capacity over analog which allows more people to access the same tower at the same time. As a result mobile phone usage significantly increased.

With technological advances, smaller mobile phones were developed. This quickly became the standard moving away from the larger brick like phones. It was during this time that SMS or text messaging also became possible. It was first developed on GSM networks but eventually it spread to all digital networks. During the life span of 2G, people were eventually able to access media content on their mobile phones. In 2002 the 3G networks began to emerge. 3G was a big improvement over 2G because it began to use packet-switching rather than circuit-switching for data transmission. Mobile phones have had the ability to access the internet but it was not until adequate 3G coverage allowed internet access to become a reality. The new 3G standards are much faster for data and only use network capacity when data is actively being transmitted. 3G improvements included high data speeds, always-on data access, and greater voice capacity. The most significant improvement was the high data speeds since they enable advanced features such as live streaming video. 4G refers to the fourth generation of cellular wireless standards and will become the new standard in the future. 4G data-rate increases of 10-50X over 3G will put streaming audio and video access into the hands of consumers. Sprint and TMobile are the only major US carrier offering 4G networks. Sprint uses a WiMax 4G network and T-Mobile uses HSPA+ 4G network. Verizon will be offering a LTE 4G network starting January 2011. Mobile WiMax- WiMax is the "4G" network used by Sprint. It can offer peak data rates of 128mbps downstream and 56mbpss upstream. Long Term Evolution (LTE) - LTE is the 4G network used by Verizon. I can offer peak data rates of 100mbps downstream and 50mbps upstream. While LTE (or, specifically, 3GPP LTE) isn't technically 4G, LTE Advanced is expected to actually meet 4G requirements with a peak download speed of 1gbps. The upgrade path from 3GPP LTE to LTE Advanced is supposed to be easier and more cost-effective than most upgrades, so this could bode well for Verizon in the near future. HSPA+ (Evolved High-Speed Packet Access) – HSPA+ is the 4G network used by T-Mobile. HSPA+ offers faster speeds, those peak speeds are about half of what LTE and WiMax offer—56mbps downstream and 22mbps upstream.

CDMA vs. GSM

Page | 16

Currently the primary wireless carriers in the United States are split between the two systems. AT&T and T-Mobile use the GSM network and Verizon and Sprint use the CDMA (Code-Division Multiple Access or CDMA) network. CDMA and GSM are very similar in what they offer. CDMA was established earlier in North America which gave it a larger coverage area compared to GSM. However GSM has the international standard backed by an international organization. CDMA and GSM are both good systems and there is no obvious winner between the two. They both have their advantages and disadvantages. GSM is the dominant 2G digital mobile phone standard for most of the world especially in Europe and Asia. It is estimated that GSM service provides a large majority of the global mobile market. CDMA’s primary markets are in the United States and Asia. GSM and CDMA provide similar features and services to the end-users however they operate differently at a technical level. This is why CDMA phones and GSM phones are incompatible with each other. GSM uses High-Speed Downlink Packet Access or HSPDA in order to send and receive data. The closest in terms of data speed to HSPDA on the CDMA network would be EVolution, Data-Only or EVDO. CDMA is a spread spectrum technology which means that the information from a particular signal of interest is spread out over a much greater bandwidth than the original signal. CDMA users can connect to a tower until the tower determines that call quality would suffer beyond a set limit. One of the biggest differences is that GSM uses a subscriber identity module or SIM. A SIM card is an onboard memory device that identifies a user and stores all of the important information. SIM cards allow the user to switch between different phones while using the same phone number and keeping their contacts. Notes ___________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________

Page | 17