Technical Specifications for Digital Advertising
Welcome to PlayStation! We appreciate your inquiry to advertise with us. For more information, please contact: James M Smith Senior Vice President Digital Media Sales & Strategic Partnerships PlayStation | Sony Pictures Television O 310.244.9342 | M 818.610.9043
[email protected] Thank you, The PlayStation Sales Team
Version: 2.1 2014-01-17
Sony Pictures Television
1
Technical Specifications for Digital Advertising
Table of Contents Playstation Store 520x520 520x790 520x250 Background 790x790 Premium Roadblock Welcome and Music Roadblock Branded Storyline Streaming Video Requirements
3 4 5 6 7 7 8 9 11
Playstation Internet Browser Portal Banner and Button Marquee Banner Playstation HOME Billboards and Posters Jumbotron Video Content Requirements Mini Games Dedicated Theater 26 PS Vita Store Banners
Playstation Online Store 300x250 160x600 Marquee Background
12 13 14 15
Playstation Store XMB Themes and Wallpapers What’s New
16 17
Version: 2.1 2014-01-17
Sony Pictures Television
21 22
23 24 25
27
2
Technical Specifications for Digital Advertising
PlayStation Store Display Unit Creative Unit Name 520x520 (P4)
Dimensions (72 dpi, RGB) 520x520
Max File Size 300k
File Type
JPG or PNG
Allows Streaming Video Yes, see page 11
Naming Convention
Title_Content_P4_Language.Format (i.e.) AssassinsCreedBF_Demo_P4_EN.jpg
Notes
Two tabs integrated into design 1. Top tab – “Special Promotion” (mandatory and in red) 2. Bottom tab - Call-to-Action (color and copy can be modified. 22 characters max.)
Example Creative
Unit found in: Classics, Add-ons, Custom Carousel Lead Time: 7 business days Version: 2.1 2014-01-17
Sony Pictures Television
3
Technical Specifications for Digital Advertising
PlayStation Store Display Unit Creative Unit Name 520x790 (P5)
Dimensions (72 dpi, RGB) 520x790
Max File Size 300k
File Type
JPG or PNG
Allows Streaming Video Yes, see page 11
Naming Convention
Title_Content_P5_Language.Format (i.e.) OlympusHasFallen_Movie_P5_EN.png
Notes
Two tabs integrated into design 1. Top tab – “Special Promotion” (mandatory and in red) 2. Bottom tab - Call-to-Action (Color and Copy can be modified. 22 characters max.)
Example Creatives
Found in: Full Games, Digital Only, Free-to-Play, Indie Games, Demos, Extras, PS4 Preview, PS3, PS Vita, PSP, Discounts/On Sale Now, Coming Soon/Preview, New/Games, New/Demos Lead Time: 14 business days
Version: 2.1 2014-01-17
Sony Pictures Television
4
Technical Specifications for Digital Advertising
PlayStation Store Display Unit Creative Unit Name 520x250 (P2)
Dimensions (72 dpi, RGB) 520x250
Max File Size 300k
File Type
JPG or PNG
Allows Streaming Video Yes, see page 11
Naming Convention
Title_Content_P2_Language.Format (i.e.) AssassinsCreedBF_Game_P2_EN.jpg
Notes
IBV (optional) with bottom tab call-to-action (22 characters max)
Found in: Grids Lead Time: 14 business days Version: 2.1 2014-01-17
Sony Pictures Television
5
Technical Specifications for Digital Advertising
PlayStation Store Display Background Creative Unit Name Background
Dimensions (72 dpi, RGB) 1920x1080
Max File Size 300k
File Type
JPG or PNG
Allows Streaming Video No
Naming Convention
Title_Content_BG_Language.Format (i.e.) UnchartedAxe_Game_BG_EN.jpg
Notes
Only available with Welcome Roadblock, Music Roadblock, Category Roadblock, and Premium Roadblock
Example Creatives
Found in: Welcome Screen, Music Category, New/Games, New/Add-ons, New/Demos, Coming Soon, Full Games, Digital Only, Free to Play, Indie Games, Demos, On Sale Now, Extras, PS4 Preview, PS3, PS Vita, PSP Lead Time: 14 business days Version: 2.1 2014-01-17
Sony Pictures Television
6
Technical Specifications for Digital Advertising
PlayStation Store Display Premium Roadblock Creative Unit Name 790x790 (P10)
Dimensions (72 dpi, RGB) 790x790
Max File Size
File Type
300k
JPG or PNG
Background
1920x1080
300k
JPG or PNG
Allows Streaming Video Yes, see page 11 No
Naming Convention
Title_Content_P10_Language.Format (i.e.) Madden25_Demo_P10_EN.jpg Title_Content_P10_Language.Format (i.e.) Madden25_Demo_BG_EN.jpg
Notes
Two tabs integrated into design 1. Side tab – “Presented by” (mandatory) 2. Bottom tab - Call-to-Action (optional) Only available to endemic partners
Example Creatives
Found in: New/Games, New/Add-ons, New/Demos Lead Time: 14 business days
Version: 2.1 2014-01-17
Sony Pictures Television
7
Technical Specifications for Digital Advertising
PlayStation Store Welcome and Music Roadblocks Creative Unit Name Roadblock
Dimensions (72 dpi, RGB) 1920x1080
File Type
PSD
520x790 520x520 790x790 790x520
Allows Streaming Video No Yes, page Yes, page Yes, page Yes, page
see 11 see 11 see 11 see 11
Naming Convention
Title_Content_RB_Language.Format (i.e.) FFXIV_Game_RB_EN.jpg
Notes
Please save out one file in multiple layers Endemic Ad – •Content Type need to be obvious or clearly stated •Playable platform (s) needed •Location of product availability to be clearly stated. Examples: •Download Now / Buy Now (area 5) •Pre-order Now / Coming to PSN (area 4) •Save [XX%] / On Sale Now! / [$ Sale Price] Non Endemic Ad – •Location of product availability to be clearly stated. Examples: •In Theater Now! •In Stores Now! (for CPG)
Example Creatives
Found in: Welcome Screen, Music Category Lead Time: publisher built, 1 month Version: 2.1 2014-01-17
Sony Pictures Television
8
Technical Specifications for Digital Advertising
PlayStation Store Branded Storyline Creative Unit Name
Branded Storyline
Dimensions (72 dpi, RGB)
File Type
1920x1080
PSD
520x790 520x520
Allows Streaming Video (Y/N) No Yes, page Yes, page
see 11 see 11
790x790
Yes, see page 11
790x520
Yes, see page 11
Naming Convention
Title_Content_BrandedStoryline_Language.Format (i.e.) AssassinsCreedBF_MainNav_BrandedStoryline_EN.jpg
Notes
Please save out one file in multiple layers Endemic Ad – •Content Type need to be obvious or clearly stated •Playable platform (s) needed •Location of product availability to be clearly stated. Examples: •Download Now / Buy Now •Pre-order Now / Coming to PSN •Save [XX%] / On Sale Now! / [$ Sale Price] Non Endemic Ad –
•Location of product availability to be clearly stated. Examples: •In Theater Now! •In Stores Now! (for CPG)
Example Creatives (next page)
Version: 2.1 2014-01-17
Sony Pictures Television
9
Technical Specifications for Digital Advertising
Found in: Main Navigation, Games Category, Coming Soon Section (endemic/contextual only), Discounts Section (endemic/contextual only), New Section (endemic/contextual only) Lead Time: publisher built, 14 Business Days Version: 2.1 2014-01-17
Sony Pictures Television
10
Technical Specifications for Digital Advertising
PlayStation Store Streaming Video Requirements Raw Video Video Format File Wrapper Length Image Size (Widescreen) Image Size (Standard Screen) Data Rate
Frame Rate Max File Size
H.264 .MP4 No max length 640x480, 640x486, 720x480 MUST NOT GO OVER 3,000 kbits/sec Encoding with an extremely low data rate may cause issues. Recommended minimum is 1,500 kbits/sec. 30 fps or less 100 MB
Audio Configuration
2 Channel Stereo
Configuration Example
Title_Location_Streaming Video_Language.Format EA_P6_Streaming Video_EN.mp4
File Name Taxonomy
Streaming Video found in: 520x520, 790x520, 520x790 and 790x790 units
Version: 2.1 2014-01-17
Sony Pictures Television
11
Technical Specifications for Digital Advertising
PlayStation Online Store Banner Media Creative Unit Name
300x250
File Name
Dimensions (72 dpi, RGB)
Max File Size
File Type
300x250 Med Rec
300x250
300k
JPG or GIF
Allows Streaming Video (Y/N) No
Naming Convention
Title_Location_300x250MedRec_Language_Format (i.e.) Uncharted3_Homepage_300x250MedRec _.jpg
Found In
Homepage, Apps Homepage
Description
Branded Banner
Lead Time: 7 business days
Version: 2.1 2014-01-17
Sony Pictures Television
12
Technical Specifications for Digital Advertising
PlayStation Online Store Banner Media Creative Unit Name
160x600
File Name
160x600 Sky
Dimensions (72 dpi, RGB) 160x600
Max File Size 300k
File Type
JPG or GIF
Allows Streaming Video (Y/N) No
Naming Convention
Title_Location_160x600Sky_Language_Format (i.e.) Uncharted3_Games Homepage_160x600Sky.jpg
Found In
Category Homepages, Grid Category Pages
Description
Branded Banner
Lead Time: 7 business days
Version: 2.1 2014-01-17
Sony Pictures Television
13
Technical Specifications for Digital Advertising
PlayStation Online Store Banner Media
Creative Unit Name Marquee (Feature 1 Banner)
File Name
Dimensions (72 dpi, RGB)
Max File Size
File Type
Allows Streaming Video (Y/N)
954x302 Feature 1
954x302
300k
JPG or GIF
No
Naming Convention
Title_Location_954x302Feature1_Language_Format (i.e.) Uncharted3_Homepage_954x302Feature1 _.jpg
Found In
Homepage
Description
Branded Banner
Lead Time: publisher built, 14 Business Days Version: 2.1 2014-01-17
Sony Pictures Television
14
Technical Specifications for Digital Advertising
PlayStation Online Store Background Skin
Creative Unit Name Background
File Name
Dimensions (72 dpi, RGB)
Max File Size
File Type
Allows Streaming Video (Y/N)
1800x1200 Bkg
1800x1200
300k
JPG or GIF
No
Naming Convention
Title_Location_1800x1200Bkg_Language_Format (i.e.) Uncharted3_Games Homepage_1800x1200Bkg.jpg
Found In
Homepage
Description
Branded Banner
Lead Time: publisher built, 14 Business Days Version: 2.1 2014-01-17
Sony Pictures Television
15
Technical Specifications for Digital Advertising
PlayStation Store XMB Themes & Wallpapers Creative Unit Name Dynamic Theme
Who Builds Publisher
Static Theme
Either
Wallpapers
Either
Files Need
Lead Time
Additional Notes
Found In
Notes
Hi res images, logos, style guide, and key art. Hi res images, logos, style guide, and key art. IF advertiser builds PSN will provide templates and toolkit for build. Hi res images, logos, style guide, and key art. IF advertiser builds PSN will provide templates and toolkit for build.
90 days for build 30-45 days for build
Thumbnail required
XMB (Cross Media Bar)
PS3™ themes can have sound effects, dynamic backgrounds and customizable icons. All themes and wallpapers can be contumely created based on advertises art guidelines.
30-45 days for build
Thumbnail required
Thumbnail required
Example Creative
Lead Time: 14 Business Days Version: 2.1 2014-01-17
Sony Pictures Television
16
Technical Specifications for Digital Advertising
PlayStation What’s New Screen Creative Unit Name
Location
Dimensions (72 dpi, RGB)
Max File Size
File Type
Allows Streaming Video (Y/N) Yes
What’s New Screen – PS3
PSN Icon
486x405
75k
JPG (progressive not supported) or SWF
What’s New Screen – PS4
What’s New Icon
470x264 and 1090x613
300k/each
JPG/PNG
Yes
Game Billboard – PS3
Game Icon
486x405
75k
JPG
No
Video Billboard – PS3
Video Icon
486x405
75k
JPG
No
Version: 2.1 2014-01-17
Flash Requirements
Pixels 486x405 1.5MB or less. The processing of 1 frame of an Adobe Flash® movie must be 28msec or less; memory consumption must be 8MB or less. Loop max: 3 times. Animation length: 15 sec.
N/A
Sony Pictures Television
Video Requirements
Notes
MP4 Format. QuickTime or Vegas/MSBC encoded If you don’t use QuickTime, you have to preprocess our movies by the “mvreloc” tool. Accepted resolution: High Definition (up to 720p) which can be played back on PS3TM. Note that upon user selection it may be enlarged to full screen. Max bitrate: 6Mbps. Accepted frame rate: 60fps or less. Audio: 2ch Stereo. Maximum file size: 100MB
Under the banner is a copy bar. 80 character limit. Banner on the What’s New Screen can click to the PlayStation® Store, Home, or an external URL. Banner to video can only go to product page. Under the banner is a copy bar. 80 character limit. Banner on the What’s New Screen can click to the PlayStation® Store or an external URL Banner on the What’s New Screen can click to the PlayStation® Store, Home, or an external URL Banner on the What’s New Screen can click to the PlayStation® Store, 17
Technical Specifications for Digital Advertising
Home, or an external URL
PlayStation What’s New Screen (con’t) Example Creative – PS3
PSN What’s New
Version: 2.1 2014-01-17
Games What’s New
Sony Pictures Television
18
Technical Specifications for Digital Advertising
Video What’s New Example Creative – PS4
Version: 2.1 2014-01-17
Sony Pictures Television
19
Technical Specifications for Digital Advertising
Lead Time: 7 business days PlayStation Internet Browser Creative Unit Name
Dimensions (72 dpi, RGB)
Max File Size
File Type
Portal Banner
851x734
75k
JPG
Allows Streaming Video (Y/N) No
Button
15 Characters
N/A
.txt
No
Naming Convention
Found In
Notes
Title_Content_Portal_Language.Format (i.e.)GTA5O_Game_Portal_EN.jpg
Internet Browser on XMB
Text (Example: “Download Now”)
Internet Browser on XMB
Headline; Less than or equal to 40 characters including spaces. Click URL for Internet Browser cannot be flash supported. PS3 Browser doesn’t support flash Click URL for Internet Browser cannot be flash supported. PS3 Browser doesn’t support flash
Example Creative
Version: 2.1 2014-01-17
Sony Pictures Television
20
Technical Specifications for Digital Advertising
Lead Time: 7 business days PlayStation.com Marquee Banner Creative Unit Name
Large Marquee Banner Small Marquee Banner
Dimensions (72 dpi, RGB)
Max File Size
File Type
860x464
100k
JPG
Allows Streaming Video (Y/N) N
262x142
100k
JPG
N
Naming Convention
Found In
Notes
Title_Content_LgMarquee_Language_Format (i.e.)Ucharted2_SPDemo_LgMarquee_EN_.jpg Title_Content_SmMarquee_Language_Format (i.e.)Ucharted2_SPDemo_SmMarquee_EN_.jpg
http://www.playstation.com/PSN /Store http://www.playstation.com/PSN /Store
Must provide both banner sizes Must provide both banner sizes
Example Creative
Version: 2.1 2014-01-17
Sony Pictures Television
21
Technical Specifications for Digital Advertising
(Small)
(Large)
Lead Time: 7 business days PlayStation HOME Billboards & Posters Creative Unit Name
Landscape Billboard Portrait Billboard Posters
Dimensions (72 dpi, RGB) 684x384
100k
JPG
Allows Streaming Video (Y/N) N
384x684
100k
JPG
N
256x368
100k
JPG
N
Version: 2.1 2014-01-17
Max File Size
File Type
Naming Convention
Found In
Title_Content_LandscapeBB_Language_Format (i.e.)Ucharted2_SPDemo_LandscapeBB_EN_.jpg Title_Content_PortraitBB_Language_Format (i.e.)Ucharted2_SPDemo_PortraitBB_EN_.jpg Title_Content_Poster_Language_Format (i.e.)Ucharted2_SPDemo_Poster_EN_.jpg
Various Locations within HOME
Sony Pictures Television
Various Locations within HOME Various Locations within HOME
Notes
Color format: RGB or Greyscale File format: JPEG Quality: 12 max Large file baseline (Standard) Please provide all banners as .psd
22
Technical Specifications for Digital Advertising
Example Creative
Lead Time: 7 business days
PlayStation HOME Jumbotron Video Content Requirements Raw Video Video (3 Options) Codec Resolution Frames Per Second Data Rate Audio
1080P H.264 1920x1080 29.97 3500kbs and up AAC 48hz
Codec Resolution Frames Per Second
720P H.264 1280x720 29.97
Version: 2.1 2014-01-17
Sony Pictures Television
23
Technical Specifications for Digital Advertising
Data Rate Audio
Codec Resolution Frames Per Second Audio
2500kbs and up AAC 48hz Apple Pro Res Apple Pro Res 1280x720 59.94 AAC 48hz
File Name Taxonomy Configuration Example
Title_Location_Streaming Video_Language.Format EA_P6_Streaming Video_EN.mp4
Lead Time: 7 business days
PlayStation HOME Mini Games Mini Games are 100% custom and built by the HOME design team. Creative Unit Name Mini Game
Reward Items
Assets Needed
Lead Times
Found In
Notes
Hi-res layered images, logos, style guides, product shots, if needed CAD drawings
90 Business Days
Various HOME locations
Production timeline will be provided for build
Hi-res layered images, logos, style guides, product shots, if needed CAD drawings
60 Business Days
Various HOME locations
Production timeline will be provided for build, A name and description is required for all reward items
Example Creative
Version: 2.1 2014-01-17
Sony Pictures Television
24
Technical Specifications for Digital Advertising
PlayStation HOME Dedicated Theater Creative Unit Name
Dimensions (72 dpi, RGB)
Max File Size
JPG
Allows Streaming Video (Y/N) N
Posters
256x368
Video Content
See Video Content Specs – Page 27
Version: 2.1 2014-01-17
100k
File Type
Naming Convention
Title_Content_Poster_Language_Format (i.e.)Ucharted2_SPDemo_Poster_EN.jpg
Sony Pictures Television
Found In
Various Locations within HOME
Notes
Color format: RGB or Greyscale File format: JPEG Quality: 12 max Large file baseline (Standard) Please provide all banners as .psd
25
Technical Specifications for Digital Advertising
Example Creative TBD Lead Time: 7 business days
PS Vita Store Banners Creative Unit Name
Dimensions (72 dpi, RGB)
Max File Size
File Type
O Banner
282x108
300k
PNG
Allows Streaming Video (Y/N) N
P Banner
160x160
300k
PNG
N
Version: 2.1 2014-01-17
Naming Convention
Found In
Title_Description_AssetName_Language.Format (i.e.)PhineasFerb_AcrosstheSecondDimension_VitaO_EN.jpg Title_Description_AssetName_Language.Format (i.e.)PhineasFerb_AcrosstheSecondDimension_VitaO_EN.jpg
PS Vita Live Area and PS Vita Storetop PS Vita Live Area
Sony Pictures Television
Notes
O Banner cannot contain large amounts of copy. P Banners can be made from Master Art.
26
Technical Specifications for Digital Advertising
Lead Time: 7 business days PSP Store Banners Creative Unit Name
Dimensions (72 dpi, RGB)
Max File Size
File Type
G Banner
160x80
300k
PNG
Allows Streaming Video (Y/N) N
H Banner
80x80
300k
PNG
N
Version: 2.1 2014-01-17
Naming Convention
Title_Description_AssetName_Language.Format (i.e.)PhineasFerb_AcrosstheSecondDimension_VitaO_EN.jpg Title_Description_AssetName_Language.Format (i.e.)PhineasFerb_AcrosstheSecondDimension_VitaO_EN.jpg Sony Pictures Television
Found In
Notes
PSP Storetop
Banner cannot contain large amounts of copy.
PSP Storetop
Banner cannot contain large amounts of copy.
27
Technical Specifications for Digital Advertising
I Banner
335x140
300k
PNG
N
J Banner
227x94
300k
PNG
N
K Banner
227x58
300k
PNG
N
Title_Description_AssetName_Language.Format (i.e.)PhineasFerb_AcrosstheSecondDimension_VitaO_EN.jpg Title_Description_AssetName_Language.Format (i.e.)PhineasFerb_AcrosstheSecondDimension_VitaO_EN.jpg Title_Description_AssetName_Language.Format (i.e.)PhineasFerb_AcrosstheSecondDimension_VitaO_EN.jpg
PSP Storetop
Banner cannot contain large amounts of copy.
PSP Category Page
Banner cannot contain large amounts of copy.
PSP Category Page
Banner cannot contain large amounts of copy.
PSP Store Banners (con’t)
Version: 2.1 2014-01-17
Sony Pictures Television
28
Technical Specifications for Digital Advertising
Lead Time: 7 business days
Version: 2.1 2014-01-17
Sony Pictures Television
29
