2014

Name / Team Name

Stat Innovations

App Name

Eyenaemia

Category

Quantified Self

SUBMISSION GUIDELINES How to submit 1.

Using this template address the required fields about your App

2.

Submit your entry by loading the PowerPoint to a Dropbox and share the

file with [email protected]

Important tips 1.

During the submission period (3 June – 20 June) please ensure all entries are completed via the challenge website https://hisa.siteym.com/page/awardsApp.

2.

Refer to the evaluation criteria when addressing questions

3.

Ensure that you complete the template in the correct format

4.

Keep to the word limit noted in each field

If you have any questions, please do not hesitate to contact HISA via [email protected]

APP INFO TEAM NAME

Stat Innovations

CATEGORY

Quantified Self Stat Innovations

Describe your app Eyenaemia is a non-invasive and convenient system that quantifies one of the most important biochemical parameters in our self – haemoglobin. Having low levels of haemoglobin indicates a condition known as anaemia, which can lead to many complications such as heart and lung failure, and can herald many underlying diseases such as malaria, HIV or diabetes. Eyenaemia comprises of a mobile app, a physical colour standard, and a cloud-based server. Users take a picture of their eye together with the colour standard with the app, which is processed in the cloud to return a haemoglobin level that is stored in the user’s account. Eyenaemia requires no additional electronic equipment and can be used by anyone, measuring a hidden but important parameter of our everyday lives.

APP SCREENSHOTS

Eyenaemia in action

APP SCREENSHOTS

CHECK NOW: In the “Check Now” page users are given clear instructions. They must first remove any eyewear, put the colour standard on their finger, then pull down their lower eyelid as shown and then press ready once they are ready to take the photo. They will be then taken to the in-built camera app to take the photo

Eyenaemia in Action

WAITING SCREEN: Once the photo is taken the user is taken to a waiting screen where they await their results which will take a few minutes. Advertisements can be played during the waiting time as well which will be one revenue stream

RESULT: A result is then returned back to the user which is the haemaglobin value. The user then adjusts the scale for their age and checks male or female to get their appropriate haemaglobin ranges.

APP REVIEW Describe how your app addresses each category and provide evidence that supports your claim.

1.

UX – USER EXPERIENCE Design elements to attract, engage and influence

2.

Eyenaemia is simple, easy and intuitive to use. Without detracting from its core purpose of measuring users’ haemoglobin levels, Eyenaemia also provides other important functions such as providing information to users, reminding users when to check their levels, as well as displaying information about historical trends. Eyenaemia utilizes symbols and pictures in addition to words such that users unfamiliar with English as well as illiterate users are able to immediately understand and utilize the app smoothly. Eyenaemia provides a simple user interface to customize a user’s target haemoglobin level according to the WHO organization guidelines for the diagnosis of anaemia.

EFFECTIVENESS How does your app help solve the identified problem for the patient/consumer

Attach more slides if you need more space.

Patients and consumers currently have few options aside from invasive blood tests if they wish to measure their haemoglobin levels. For instance, pregnant women and children are at particularly high risk of having anaemia, which can have devastating consequences such as impaired physical and mental growth of the child or baby. At present, screening options for these people either require additional electronic devices, or are not sufficiently validated. Eyenaemia fills a much needed gap by solving this screening problem in a unique manner – by analysing the colour of a user’s inner eyelid, which is known as the conjunctiva, in comparison to a reference colour standard. This method is noninvasive, cheap, and easily accessible.

APP REVIEW Describe how your app addresses each category and provide evidence that supports your claim.

3.

EVIDENCE BASE Provide literature references (URLs) that give the rationale for your app

Attach more slides if you need more space.

http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0008545 • Pallor of the conjunctiva has been used in medicine to detect anaemia for centuries past. This study concludes that conjunctival pallor can be is useful for ruling out severe anaemia. http://biomedicaloptics.spiedigitallibrary.org/article.aspx?articleid=1102177 – • This study uses a specialised device known as the spectrophotometer to measure the colour of the conjunctiva and demonstrated a strong correlation between haemoglobin levels and the colour of the conjunctiva. http://www.ncbi.nlm.nih.gov/pubmed/23783740 • This study demonstrates that similar results can be obtained from a digital RGB camera instead of using a spectrophotometer. https://www.mja.com.au/journal/2010/193/9/diagnosis-and-management-irondeficiency-anaemia-clinical-update • This highlights the need for better surveillance for anaemia even in Australia – in at-risk groups such as aboriginal women, more than 1 out of every 2 women are anaemic. https://www.mja.com.au/journal/2009/190/10/avoidable-hospitalisation-aboriginaland-non-aboriginal-people-northern • This study further reinforces that need - Anaemia causes over 17000 avoidable hospitalizations amongst indigenous Australians, costing $68 million a year to the healthcare system

APP REVIEW Describe how your app addresses each category and provide evidence that supports your claim.

4.

ADVANTAGES & VALUE What do you think are the advantages of your app? And what value does it bring to the user ?

Attach more slides if you need more space.

The key advantages of Eyenaemia are as follows: • Simple and easy to use • No additional electronic equipment • Cheap and portable – ideal for rural and remote use • Utilizes a well known clinical sign in medicine – conjunctival pallor, which has been validated • Standardized measurement – Eyenaemia can objectively evaluate the colour of the conjunctiva and return the same result every time, as opposed to the clinical judgement of a doctor Eyenaemia allows patients to screen themselves for a common condition that is otherwise silent until too late. Eyenaemia does so non-invasively by placing years of medical training and experience into the hands of untrained users.

APP REVIEW Describe how your app addresses each category and provide evidence that supports your claim.

5. INNOVATION Explain how your concept is original, fills a gap or solves a problem uniquely

There are currently no validated, non-invasive and easily accessible screening solutions for anaemia. Eyenaemia solves this in an original way by leveraging on a well established clinical sign in medicine, and computerizing and standardizing this sign. Eyenaemia is unique in its simplicity and low-cost, requiring no additional electronic hardware and will work with any device which can take photos – even with cheap feature phones. Eyenaemia fills a much needed gap in the market by allowing patients to monitor and take charge of their own health and allowing healthcare providers to standardize their clinical exam.

6. USABILITY What is the ease of use of your app and how does it accommodate your target audience?

Eyenaemia’s simplicity makes it inherently easy to use. The intuitive user design interface and use of pictures and symbols enables users to easily measure their haemoglobin level. Compared to having an invasive blood test or using an external electronic device, Eyenaemia is much simpler to use – the only ability required of users is that of taking pictures of oneself, otherwise known as “taking a selfie”. In short, our target audience - patients, parents, pregnant women, and health care workers, will be able to easily utilize and benefit from Eyenaemia.

Attach more slides if you need more space.

THANK YOU. Thank you and all the best with your submission. If you have any questions, please do not hesitate to contact HISA on [email protected].

2014