TARGET: BANK 3.0

PARTNERS

24-25 NOVEMBER 2015 WARSAW

PARTNER MERYTORYCZNY

POLISH E-BANKING AND M-BANKING IN NUMBERS:

M

private individual customers with access to e-banking

M

of on-line baking active customers

M

active customers of mobile banking

THE POTENTIAL IS HUGE! HOW MUCH OF IT DO WE USE?

Banking has greatly changed in the recent years. Advanced technologies have opened a number of opportunities to banks with regard to contacting customers, sales, and communication. They have also launched dynamic changes of consumer habits. This development provides banks with new challenges: how to optimally use the potential in technologies to create added value, develop the offer or shape the relationships with the new generation of customers? how to effectively tame gigabytes of data streaming to the bank and convert them into higher profit? how to best prepare the organisation for the challenges ahead of it, including opposing the wave from the FinTech sector?

Among experienced practitioners, enthusiasts and visionaries we will look for the best ways and possibilities of putting technology to use in banking - numerous product inspirations, examples of effective use of integrated data, as well as methods of building added value will allow to find the new ideas to improve turnover and profit from e-banking.

WE MOVE UP A GEAR FOR THE POLISH DIGITAL BANKING AND ACCELERATE FOR DETAILS:

www.digital-banking.pl

SPEAKERS OF THE FORUM dr Wojciech Bolanowski Advisor to the CEO

Bartłomiej Nocoń Managing Director of the Electronic Banking Department

Tomasz Niewiedział Director of the Multichannel Banking Department

PKO Bank Polski

Bank Pekao

Bank Zachodni WBK

Robert Piotr Hibner Director of the Electronic Channel Department

Michał Kwiecień Electronic Banking Director

Matthijs Eijpe Regional Manager

mBank

Bank BGŻ BNP Paribas

Backbase

Krzysztof Grzeszczuk SVP Global Emerging Capabilities

Jose Antonio Gallego Vazquez Head of Sngular

Citi

Diana Biggs Fintech Consultant

DCCB Ltd.

Monika Pałczyńska R&D Manager

Paweł Reichelt Director of the Electronic Banking Department

Oliwia Berdak Senior Analyst, e-Business & Channel Strategy

Alior Bank

Plus Bank

Forrester Research

Łukasz Opoka Senior Project Manager, Digital Strategy

Szymon Szczepaniak IT Partner

Ewelina Hajdukiewicz CRM Development Manager

Commerzbank

Fidor Group

mBank

Piotr Gawron Project Manager

Przemysław Kulesza Chief Specialist, IT Security Department

Bank SMART

mBank

dr Paweł Widawski Director of the Payment System, Electronic Banking and Bank Security Team

Polish Banks Association

Miłosz Brakoniecki Management Board Member

Marcin Żuchowicz CEO

Szymon Mitoraj Head of Digital Channels, Director of Internet, Mobile and Processes Management

Obserwatorium.biz

e-point

ING Bank Śląski

Wawrzyniec Hyska Senior Solutions Architect

Michał Macierzyński Deputy Director, Mobile & Internet Banking

Dariusz Paczewski

e-point

PKO Bank Polski

Raiffeisen Polbank

Director of the Innovation Office

AGENDA OF THE FORUM

Day 1: 24 November

HOST OF THE FORUM: Miłosz Brakoniecki, Management Board Member, Obserwatorium.biz 09.30

Registration and morning coffee

13.00

10.00

Official opening and welcoming participants Miłosz Gajewski, Project Manager, Blue Business Media

13.50 From the west to the east, or from the east to the west? Innovations in the German banking market Łukasz Opoka, Senior Project Manager, Digital Strategy, Commerzbank

STRATEGIC REORIENTATION TO INNOVATION - EVOLUTION OF BANKS AS A RESPONSE TO CHANGES 10.15

Digital innovation in financial services – strategic approach to value creation for customers Oliwia Berdak, Senior Analyst, e-Business & Channel Strategy, Forrester Research

10.40

Interactive Q&A session

10.50

Go digital or go home Monika Pałczyńska, R&D Manager, Alior Bank

cc Digitalisation has set out the new paths for development for banking

cc New business models and on-going innovations as a response to changes

cc Evolving changes of the digital customer and the future challenges 11.15

Interactive Q&A session

11.25 Omni-Channel Banking: The Digital Transformation Roadmap Matthijs Eijpe, Regional Manager, Backbase

cc Customers’ behavior is changing. New challengers are fighting for a piece of the market, and for the customer. For everyone it is clear: delivering a truly omni-channel digital experience is key and now more relevant than ever. But how can banks and insurance companies achieve this and get the right tools to effectively compete? 11.45

Coffee break and networking

12.05

Banks and FinTech companies: inspiration, cooperation and competition dr Wojciech Bolanowski, Advisor to the COE, PKO Bank Polski

cc The structure of banking market in Germany cc Differences in the conditions for creating innovation cc Case studies from the German market: start-ups vs. commercial banks

14.15

Interactive Q&A session

12.40 Customer centricity - the basis of Internet banking system. Case study My ING Szymon Mitoraj, Head of Digital Channels, Director of Internet, Mobile and Processes Management, ING Bank Śląski Wawrzyniec Hyska, Senior Solutions Architect, e-point

Interactive Q&A session

14.25 Panel discussion Transformation of the banks and building a culture oriented to innovation - how to strengthen the bank and make it a technology leader Moderator: Michał Macierzyński, Deputy Director, Mobile & Internet Banking, PKO Bank Polski Bartłomiej Nocoń, Managing Director of the Electronic Banking Department, Bank Pekao Robert Piotr Hibner, Director of the Electronic Channels Department, mBank Michał Kwiecień, Electronic Banking Director, Bank BGŻ BNP Paribas Dariusz Paczewski, Director of the Innovation Office, Raiffeisen Polbank Marcin Żuchowicz, CEOt, e-point 15.05

Coffee break and networking

INNOVATIVE PRODUCTS AND ADDED VALUE OF SERVICES A MODERN OFFER FROM BANKS AND GROWTH OPPORTUNITIES 15.25

Unleash your entrepreneurial spirit – critical success factors of digital financial services Diana Biggs, Fintech Consultant, DCCB Ltd.

cc Why now is the time for digital financial services (the rise of Fintech)

cc The factors that Gen Y want to see cc Example success stories in digital financial services 15.50

Interactive Q&A session

16.00 Added value in the traditional financial services - what to do to impress and keep customers Tomasz Niewiedział, Director of the Multichannel Banking Area, Bank Zachodni WBK

cc The role of the advanced banking in the day-to-day life of a Customer

cc How technology companies inspire banks cc Where fin-tech looks for synergies with banking cc Where cooperation ends and competition starts 12.30

Lunch break

cc Is it worth investing into innovative solutions cc New sources of income and enriching the offer for the users

16.25

Interactive Q&A session

16.35

Idea Sum-Up Tables – the summary of the first day of the Forum. Each table will share with the participants their major conclusions, directions and inspirations, which will be presented in one-minute start-up speeches!

17.00

Cocktail - time to relax, have creative discussions and a great occasion for informal conversations

19.30

Closing day 1 of the Forum

ACTUAL AGENDA OF THE FORUM

Day 2: 25 November 09.00 Registration and morning coffee INNOVATIVE PRODUCTS AND ADDED VALUE OF SERVICES A MODERN OFFER FROM BANKS AND GROWTH OPPORTUNITIES - CONTINUED

09.30

How to engage the customer and build a community around the bank Jose Antonio Gallego Vazquez, Head of Sngula

www.digital-banking.pl/program

12.35

cc Event-driven marketing and advanced analytics as the source of information on the Customer’s needs

cc What is a community and how can help your

cc Real-time communication - is it worth doing it? cc Optimisation in reaching the Customer in digital

business?

cc Best cases of communities around banking activities cc How to grow a „community mindset” in your company

09.55

Interactive Q&A session

10.05

Reshaping financial services by delivering transparent, open, and effective banking – case study Fidor Bank Szymon Szczepaniak, IT Partner, Fidor Group

cc API banking cc Community Karma Banking cc 60 seconds banking (emergency loans, purchasing precious metals)

10.30

and standard channels 13.00

Interactive Q&A session

13.10

Lunch break

SECURITY - HOW TO PROTECT THE BANK AND THE CUSTOMER 14.00

Interactive Q&A session

as re-launching the e-banking and mobile banking platforms, establishing a national mobile payments standard, and introducing true multichannel advice for wealth management clients cc Insight on underlying success factors – which capabilities have been crucial to enable recent progress? cc Digital channel roadmap: What topics are our agenda, and why? 11.05

Interactive Q&A session

11.15

Coffee break and networking

11.35 Panel discussion The future and the directions for development of electronic banking - what will the customer obtain from financial institutions and how will their offer change Moderator: Michał Macierzyński, Deputy Director, Mobile & Internet Banking, PKO Bank Polski Krzysztof Grzeszczuk, SVP Global Emerging Capabilities, Citi Paweł Reichelt, Director of the E-Banking Department, Plus Bank

mobile people cc Voice biometry as an effect of “mobile first” approach cc Bank born to work on smartphones cc Case study of Bank SMART: European aspect of banking 14.25

Big data in banking - how to predict the future needs of the customers to present a valuable offer that they will not reject? We are awaiting the speaker’s confirmation

Interactive Q&A session

14.35 Security and ergonomics - trends in combining the impossible Przemysław Kulesza, Chief Specialist, IT Security Department, Security Department, mBank

cc Perception of security in e-banking YESTERDAY AND NOW

cc Ergonomics as an function of security? cc Where do we have to go and where we cannot go? 15.00

Interactive Q&A session

UPCOMING REGULATIONS AND THEIR IMPACT TO BANKS’ BUSINESS MODELS 15.10

PSD2 in practice - analysis of consequences Paweł Widawski, Director of the Payment System, Electronic Banking and Bank Security Team, Związek Banków Polskich

cc Access of third parties to the bank account cc API banking cc PSD2 versus payment cards and mobile payments

ANALYTICS IN THE SUPPORT OF SALES - INTEGRATION AND USE OF DATA 12.15

Voice biometry - chances and challenges in the context of European banking Piotr Gawron, Project Manager, Bank SMART

cc What is banking with no boundaries? - Bank for

10.40 Ingredients for digital channel leadership – insights from Switzerland Stephan Odermatt, Head of E-Banking Innovation, Multichannel Management & Digitization, UBS Switzerland

cc Brief overview on recent UBS success cases such

Context communication in real time and effective sales - when and what to tell the customer to encuorage them to buy Ewelina Hajdukiewicz, CRM Development Manager, mBank

15.35

Interactive Q&A session

15.45

Closing the Forum, handing out certificates

WHY IS IT WORTH IT You will learn what you can do to improve the level of the bank’s innovativeness with a view on improving its competitive edge in on-line and mobile areas

You will learn new strategies that will help you design an outstanding proposal of value in the market - you will get customers’ loyalty and esteem

You will get inspired, thanks to which you will develop and implement innovative products, tools and solutions

You will hear how digital banking is done abroad - you will get a wider perspective and additional inspirations, which you will convert into a success in the Polish market

You will obtain practical knowledge on advanced analytical solutions leading to generating higher turnover and sales

REPORT FROM 2014 EDITION:

www.digital-banking.pl/ relacja-2014

REGISTERING PARTICIPATION The terms of registering and the on-line registration form are available on the website of the Forum:

www.digital-banking.pl/zgloszenie We invite you to take advantage of our proposal available until 9 October 2015. THE COST OF PARTICIPATION OF ONE PERSON IN THE CONFERENCE AMOUNTS TO:

2995 (+23% VAT) if registering by 9 October 2015

ANNA CHROBOT B4B Communications Manager [email protected] +48 22 256 70 35

PARTNERSHIP

3495 (+23% VAT) if registering between 10 October and 6 November 2015

MIŁOSZ GAJEWSKI Project Manager [email protected] +48 603 990 823

ABOUT THE FORUM

3995 (+23% VAT) if registering by 6 November 2015

ANNA BANAŚ Head of Sales [email protected] +48 12 350 54 06

PARTICIPATION