Implementing Partners
Tapping into China’s F&B market Focus-> Ecommerce Barcelona, March 7 2016 An Initiative Implemented with the Financial Support of the European Union.
About the EU SME Centre • A project funded by the European Union in 2010 to help European small and medium-sized enterprises (SMEs) get ready to do business in China • Implemented by 6 chambers of commerce • Partnered with over 270 government agencies and business support organisations in Europe and China • Has a network of over 170 China experts worldwide • An official member of European Enterprise Network (EEN) • Local office in Beijing • In-house experts - Market Access, Business Development, Legal and HR
Our Services
Knowledge centre
SME Advocacy Platform
Advice Centre
Training Centre
Hot-desking & Meeting Rooms
About the Speaker 4
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Veteran in China from F&B Industry – 7 years
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Previously in ICT industry
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Always international positions
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[email protected]
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Active on
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Active at group
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www.eusmecentre.org.cn
Rafael Jimenez Buendia
Contact
China issues, with focus on F&B
Top Questions from SMEs 5
Over 3000 enquiries and consultations so far
Business Development
Legal
Standards & Conformity Human Resources
35%
35%
25%
5%
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Looking for Chinese partners (26%)
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Market information (18%)
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Different ways to sell products (14%)
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Due diligence (25%)
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Ways to enter the market (22%)
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Business model feasibility (14%)
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Customs clearance (19%)
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Wine standard (14%)
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Textile standard (12%)
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Salary (40%)
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Termination (18%)
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Recruitment (12%)
Reality, check first the landscape 6
Some real examples Footwear
Food & Drinks
ICT
Automotive Industrial Engineering
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Manufactured in China
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Trademark already registered
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Summer shoes in Harbin?
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Duties too high [e.g. sangria]
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No bilateral agreement [e.g. fruit salads]
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Food normative [e.g. cheese]
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Normative [e.g. China Compulsory Certificate]
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The Great Firewall [e.g. apps, content, massive online training]
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IPR protection
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Hidden barriers [e.g. spare parts, 2nd hand parts]
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Decision makers [e.g. auto company is actually a Joint Venture]
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Timeframe [e.g. Combustion simulation]
Recent event for EU F&B SMEs World of Food November 2016 7
EUSME Pavilion – BEIJING Food & Beverage
China – Macro info you need to know Why F&B? 8
China – Macro info you need to know Why F&B? 9
New Normal
Source http://www.stats.gov.cn/
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GDP growth
