TABLETS AND

THE EUROPEAN

PRODUCTIVITY

REVOLUTION EXECUTIVE SUMMARY

TABLETS AND THE EUROPEAN PRODUCTIVITY REVOLUTION EXECUTIVE SUMMARY These findings, from one of the most comprehensive studies of tablet use in European business, point to a staggering productivity revolution underway as a result of the deployment of tablets in the workplace. The opinions of users and business tablet

If productivity improvements are to

As the market matures, we are seeing

purchasers may vary slightly but both

continue there is a stark warning for

business tablet buyers become much

groups fundamentally believe that tablets

businesses and tablet manufacturers

more aware of these needs and

are changing the way people work to

in this statistic. Tablet manufacturers

demand them from their suppliers.

make them more efficient and effective

need to continue to tailor their devices

It is something that we are focusing

than we have ever seen before.

to the varying different needs of

on very clearly and as a result I expect

vertical industries and their users as

productivity to continue to improve as

However, the business tablet market is

businesses begin to use tablets for

new specialist tablets are deployed

still relatively young and the feedback

ever more sophisticated requirements.

for users. These are fast changing and

from users suggests that productivity

These needs include areas such as hot

exciting times. I hope that you find the

could be significantly further enhanced

swappable batteries, daylight viewable

research enlightening and helpful in

by addressing some of their design and

screens, more rugged tablets and the

your future tablet need planning.

functionality frustrations. In fact, workers

opportunity to include or attach a range

using their tablets for more specialised

of peripherals to the devices, such as

activities were almost twice as frustrated

cameras, scanners, bar code readers

with the design and functionality of their

and payment options.

devices than the average tablet users.

Jan Kaempfer General Marketing Manager for Panasonic Computer Product Solutions.

OVERVIEW THIS REPORT WAS COMMISSIONED BY PANASONIC AND DETAILS QUANTITATIVE RESEARCH ACROSS 9 COUNTRIES WITH TABLET PURCHASERS AND USERS IN COMPANIES WITH 50+ EMPLOYEES. THE TERRITORIES COVERED ARE THE UK, GERMANY, FRANCE, BENELUX, ITALY, SPAIN, RUSSIA, TURKEY AND POLAND. A TOTAL SAMPLE OF 2,362 INTERVIEWS WAS COLLECTED AND SPLIT EVENLY BETWEEN TABLET USERS (49%) AND TABLET PURCHASERS (51%). ALL INDIVIDUAL COUNTRY SAMPLES EACH HAVE AT LEAST 125 TABLET USERS AND 125 TABLET PURCHASERS.

2,362 INTERVIEWS

125 TABLET USERS 125 TABLET PURCHASERS

9

RESEARCH ACROSS COUNTRIES

PRODUCTIVITY

REVOLUTION

TABLET USE IN EUROPEAN BUSINESS IS SPARKING A PRODUCTIVITY REVOLUTION WITH 70% OF EMPLOYERS REPORTING SUBSTANTIAL PRODUCTIVITY IMPROVEMENTS FROM EMPLOYEES USING TABLETS.

70%

REPORT PRODUCTIVITY

IMPROVEMENTS

ACROSS EUROPE, TABLET PURCHASERS IN TURKEY, (80%), RUSSIA (79%), ITALY (77%) AND SPAIN (74%) WERE MOST CONVINCED OF THE PRODUCTIVITY BENEFITS OF TABLETS FOR THE WORKFORCE.

FROM TABLET USE

ACROSS EUROPE

% TABLET PURCHASERS THAT HAVE SEEN IMPROVEMENTS

UK

70%

GERMANY

64%

FRANCE

66%

BENELUX

54%

ITALY

77%

SPAIN

74%

RUSSIA

79%

TURKEY

80%

POLAND

60%

0

10 20 30 40 50 60 70 80 90 100

0

10 20 30 40 50 60 70 80 90 100

GERMANY 27%

EMPLOYERS’ ESTIMATIONS

FRANCE 31%

ON AVERAGE, EMPLOYERS ESTIMATED THAT

UK 44%

ITALY 32%

33%

SPAIN 28%

FROM TABLET USE

BENELUX 28%

PRODUCTIVITY AMONGST TABLET USING EMPLOYEES HAD RISEN BY A STAGGERING

PRODUCTIVITY

33%. HOWEVER, THE HIGHEST ESTIMATED

IMPROVEMENTS

PRODUCTIVITY RATES WERE REPORTED BY BUYERS IN THE UK (44%), TURKEY (42%) AND

ACROSS EUROPE

RUSSIA 28%

POLAND (43%) – WELL ABOVE THE AVERAGE PRODUCTIVITY IMPROVEMENTS OF 33%.

TURKEY 42% POLAND 43%

PRODUCTIVITY INCREASE BY INDUSTRY

67%

IBUTION STR

74%

ECOMS & TEL

71%

67%

LIC/NOT PUB

AVEL & DI , TR

57%

71%

NC FINA IAL S

NSP TRA ORT

SALE OLE

72%

57%

ICES ERV

72%

AIL & WH RET

UFACTU MAN

G RIN

77%

PRODUCTIVITY IMPROVEMENT FOR INDUSTRIAL SECTORS

R-PROFIT -FO

77%

70%

74% OF TELECOMS AND UTILITIES TABLET BUYERS HAD SEEN PRODUCTIVITY BENEFITS, 72% IN RETAIL AND WHOLESALE AND 71% IN FINANCIAL SERVICES.

LITIES UTI

MANUFACTURING APPEARED TO BE THE INDUSTRY SECTOR BENEFITING MOST FROM TABLET DEPLOYMENT WITH 77% OF BUYERS IN THIS SECTOR REPORTING PRODUCTIVITY BENEFITS.

74%

TABLET USERS’ PRODUCTIVITY INCREASE

90 80 70 60 50 40 30 20 10 0 40%

UK

34%

31%

24%

GERMANY FRANCE BENELUX

55%

47%

47%

58%

33%

ITALY

SPAIN

RUSSIA

TURKEY

POLAND

USERS ESTIMATE

THAT THEIR PRODUCTIVITY HAS

INCREASED BY

POLAND 24%

TURKEY 44%

RUSSIA 32%

SPAIN 28%

ITALY 29%

BENELUX 19%

FRANCE 25%

30% GERMANY 25%

TABLET USERS REPORT INCREASED PRODUCTIVITY

100

UK 32%

41%

% USERS HAVE SEEN IMPROVEMENTS

INTERESTINGLY, THE TABLET USERS THEMSELVES WERE LESS CERTAIN BUT STILL 41% BELIEVED THAT WORKING WITH A TABLET HAD INCREASED THEIR PRODUCTIVITY AND ESTIMATED THEIR PRODUCTIVITY IMPROVEMENT AT A SIMILAR 30% ON AVERAGE.

?

TABLETS AN INDISPENSABLE WORK TOOL TABLETS ARE ALSO BEING USED FOR A WIDE RANGE OF SPECIALIST WORK.

A FIFTH (20%) OF USERS WERE CONNECTING SCANNERS, PRINTERS OR CAMERAS TO THEIR TABLETS USING USB OR SERIAL PORTS.

18%

13%

10%

HAD USED THEIR TABLETS FOR GIS INFORMATION

AS A BAR CODE READER

FOR TAKING CUSTOMER PAYMENTS

10%

8%

6%

MONITORING LOGISTICS OPERATIONS

FOR SIGNATURE CAPTURE

FOR SMART CARD AUTHENTICATION AND SCANNING RFID AND NFC TAGS

250

SPECIALIST TABLET FUNCTIONS BY COUNTRY DON’T KNOW

TOTAL NUMBER OF PEOPLE SURVEYED

200

NONE OF THESE SCANNED RFID OR NFC TAGS

150

CONNECTED TO A LOCAL AREA NETWORK (LAN) USED SERIAL OR USB PORTS TO CONNECT DEVICES SUCH AS SCANNERS, PRINTERS OR CAMERAS

100

FOR SAVING INFORMATION TO AN SD MEMORY CARD FOR MONITORING OPERATIONS IN LOGISTICS AS A GEOGRAPHIC INFORMATION SYSTEM (GIS) IN THE FIELD

50

FOR TAKING CUSTOMER PAYMENTS AS A BARCODE READER

0

FOR SIGNATURE CAPTURE USED IT WITH A SMART CARD FOR AUTHENTICATED SIGN-ON UK

GERMANY

FRANCE

BENELUX

ITALY

SPAIN

RUSSIA

TURKEY

POLAND

SUMMARY

SPECIFIC FUNCTIONS USED Used it with a smart card for authenticated sign-on

% THAT DO AT LEAST 1

53%

For signature capture

8%

20%

As a barcode reader

13%

29%

Connected to a Local Area Network (LAN)

For taking customer payments

10%

6%

Scanned RFID

As a Geographic information System (GIS) in the field

18%

35%

None of these

For monitoring operations in logistics

10%

3%

Don’t know

63% 43% 70%

TELECOMS AND UTILITIES

70%

26%

Used serial or USB ports to connect devices such as scanners, printers or cameras

70%

62%

54%

6%

For saving information to an SD memory card

75%

THE INDUSTRY SECTORS LEADING IN THE MORE SPECIALIST USE OF TABLETS IN THE WORKPLACE ACROSS EUROPE WERE

TRANSPORT AND DISTRIBUTION

WITH THE PERFORMANCE OF THEIR TABLET FOR WORK-RELATED ACTIVITIES. 68% OF USERS SAID THAT THEY WERE NOT COMPLETELY SATISFIED WITH THE PERFORMANCE OF THEIR TABLET FOR WORK-RELATED ACTIVITIES.

ROOM FOR IMPROVEMENT Despite these productivity increases, users report that there is still room for improvement with their tablet devices.

68% OF USERS

SAID THAT THEY WERE NOT COMPLETELY SATISFIED WITH THE PERFORMANCE OF THEIR TABLET FOR WORK-RELATED ACTIVITIES

COMPLETELY SATISFIED 80 COMPLETELY SATISFIED 70

TOTAL NUMBER OF PEOPLE SURVEYED

70 60 50 40 30

TOTAL NUMBER OF PEOPLE SURVEYED

80

IT IS OK, BUT COULD HAVE BEEN BETTER

DISSATISFIED

DISSATISFIED

DON’T KNOW

DON’T KNOW

EU TOTAL

EU TOTAL

64%

60 64%

50 40 30

27%

20

20

10

10

0

0

IT IS OK, BUT COULD HAVE BEEN BETTER

UK

UK GERMANY

GERMANY FRANCE

FRANCE BENELUX

BENELUX ITALY

ITALY SPAIN

SPAIN RUSSIA

RUSSIA TURKEY

TURKEY POLAND

27%

5%

5%

4%

POLAND 4%

12%

5%

4%

TRANSPORT, TRAVEL AND DISTRIBUTION

TELECOMS

PUBLIC SECTOR

TABLET DISSATISFACTION BY INDUSTRY SECTOR, 12% OF TABLET USERS IN TRANSPORT, TRAVEL AND DISTRIBUTION SAID THEY WERE DISSATISFIED WITH THEIR DEVICE, 5% IN TELECOMS AND UTILITIES AND 4% IN THE PUBLIC AND NOT-FOR-PROFIT SECTOR.

COMPLETELY SATISFIED

IT IS OK, BUT COULD HAVE BEEN BETTER

DISSATISFIED

DON’T KNOW

EU TOTAL

80

TOTAL NUMBER OF PEOPLE SURVEYED

70 64%

60 50 40 30

27%

20

5%

10 4% PUBLIC/ NOT-FOR-PROFIT

TELECOMS AND UTILITIES

OTHER CONSUMER SERVICES

OTHER BUSINESS SERVICES

FINANCIAL SERVICES

TRANSPORT, TRAVEL AND DISTRIBUTION

RETAIL AND WHOLESALE

MANUFACTURING

0

PERCENTAGE OF WORKERS ENCOUNTERING AT LEAST 1 ISSUE 93%

84%

82%

71%

86%

100%

88%

93%

76%

UK

BELELUX

RUSSIA

GERMANY

ITALY

TURKEY

FRANCE

SPAIN

POLAND

THOSE THAT USED THEIR TABLET FOR MORE SPECIALISED WORK ACTIVITY WERE ALSO ALMOST TWICE AS FRUSTRATED WITH THE POOR DESIGN AND FUNCTIONALITY OF THEIR DEVICES – 65% COMPARED TO 33%. IN ADDITION, 86% OF TABLET PURCHASERS REPORTED THAT THEIR USERS HAD ENCOUNTERED PROBLEMS WITH THEIR TABLETS IN THE PAST 2 YEARS AND 77% REPORTED ISSUES AS A RESULT OF POOR DESIGN OR FUNCTIONALITY.

86%

OF TABLET PURCHASERS ACROSS EUROPE HAD ENCOUNTERED PROBLEMS

TABLET ISSUES BY COUNTRY AT THE TOP OF THE LIST WERE ISSUES SUCH AS:

37%

17%

17%

15%

BATTERY LIFE TOO SHORT

DAMAGED TOO EASILY

UNUSABLE IN SUNSHINE

NOT ENOUGH INTERFACES

UK IT DAMAGED TOO EASILY BROKEN SCREENS TOUCH SCREEN STOPPED WORKING PROPERLY MISSING FLASH LIGHT/BAD PICTURE QUALITY UNABLE TO USE IN SUNSHINE/WASTED TIME SEARCHING IN A SHADOWY SCREEN BATTERY PROBLEMS BATTERY LIFE IS TOO SHORT UNABLE TO HOT SWAP BATTERY / WASTED TIME SHUTTING DOWN SYSTEM AND RE-STARTING MISSING BAR CODE READER/WASTED TIME CAPTURING BARCODES MISSING INTEGRATED PAYMENT FUNCTION/WASTED TIME WITH EXTERNAL PAYMENT FUNCTIONS NOT ENOUGH INTERFACES/WASTING TIME CONNECTING PERIPHERALS VIA WIRELESS UNABLE TO USE WITH GLOVES/WASTED TIME TAKING OFF GLOVES DEVICE OVERHEATED JUST STOPPED WORKING PROPERLY JUST CEASED TO WORK AT ALL POORLY DESIGNED

13%

31%

20%

14%

22%

26%

8%

13%

8%

9%

16%

22%

13%

24%

27%

22%

32%

40%

29%

11%

8%

13%

13%

5%

7%

7%

2%

10%

15%

20%

8%

13%

13%

8%

24%

11%

21%

21%

14%

13%

13%

4%

20%

20%

9%

15%

ITALY

SPAIN

15%

13%

24%

13%

16%

23%

14%

29%

9%

4%

9%

12%

14%

20%

18%

26%

19%

22%

26%

34%

38%

6%

16%

15%

3%

16%

12%

7%

8%

12%

11%

19%

18%

10%

8%

11%

14%

23%

18%

13%

14%

15%

8%

9%

7%

6%

12%

9%

RUSSIA IT DAMAGED TOO EASILY BROKEN SCREENS TOUCH SCREEN STOPPED WORKING PROPERLY MISSING FLASH LIGHT/BAD PICTURE QUALITY UNABLE TO USE IN SUNSHINE/WASTED TIME SEARCHING IN A SHADOWY SCREEN BATTERY PROBLEMS BATTERY LIFE IS TOO SHORT UNABLE TO HOT SWAP BATTERY / WASTED TIME SHUTTING DOWN SYSTEM AND RE-STARTING MISSING BAR CODE READER/WASTED TIME CAPTURING BARCODES MISSING INTEGRATED PAYMENT FUNCTION/WASTED TIME WITH EXTERNAL PAYMENT FUNCTIONS NOT ENOUGH INTERFACES/WASTING TIME CONNECTING PERIPHERALS VIA WIRELESS UNABLE TO USE WITH GLOVES/WASTED TIME TAKING OFF GLOVES DEVICE OVERHEATED JUST STOPPED WORKING PROPERLY JUST CEASED TO WORK AT ALL POORLY DESIGNED

FRANCE

19%

BENELUX IT DAMAGED TOO EASILY BROKEN SCREENS TOUCH SCREEN STOPPED WORKING PROPERLY MISSING FLASH LIGHT/BAD PICTURE QUALITY UNABLE TO USE IN SUNSHINE/WASTED TIME SEARCHING IN A SHADOWY SCREEN BATTERY PROBLEMS BATTERY LIFE IS TOO SHORT UNABLE TO HOT SWAP BATTERY/WASTED TIME SHUTTING DOWN SYSTEM AND RE-STARTING MISSING BAR CODE READER/WASTED TIME CAPTURING BARCODES MISSING INTEGRATED PAYMENT FUNCTION/WASTED TIME WITH EXTERNAL PAYMENT FUNCTIONS NOT ENOUGH INTERFACES/WASTING TIME CONNECTING PERIPHERALS VIA WIRELESS UNABLE TO USE WITH GLOVES/WASTED TIME TAKING OFF GLOVES DEVICE OVERHEATED JUST STOPPED WORKING PROPERLY JUST CEASED TO WORK AT ALL POORLY DESIGNED

GERMANY

19%

TURKEY

POLAND

15%

20%

12%

17%

23%

20%

29%

23%

12%

6%

9%

12%

20%

20%

8%

27%

45%

4%

50%

55%

36%

11%

11%

12%

11%

13%

8%

5%

14%

8%

14%

18%

16%

11%

16%

12%

15%

30%

20%

23%

18%

4%

11%

7%

16%

6%

9%

4%

TOP 5 BUSINESS TABLET CRITERIA THE TOP 5 CRITERIA FOR BUSINESS BUYERS SELECTING A TABLET WERE 69%

57%

54%

53%

51%

FUNCTIONALITY

PRICE

EASE OF USE

COMPATIBILITY WITH BUSINESS OPERATING SYSTEM

RESILIENCE TO DAMAGE

TABLET USERS ALSO RANKED THE SAME TOP 5 CONSIDERATIONS BUT PLACED MORE EMPHASIS ON

65%

E

FU

ITY

76%

OF ASE US

E

ION NCT AL

AS THEIR TOP TWO CRITERIA

UK

GERMANY

FRANCE 1

1

1

66%

58%

58%

14%

44%

44%

44%

44%

4%

4%

56%

46%

45%

39%

39%

39%

39%

39%

49%

52%

65%

45%

54%

51%

55%

55%

50%

1

RUSSIA

SPAIN 66% 51%

52%

1

88% 47%

TURKEY 1

71% 57%

70%

ITALY

58%

66%

69%

BENELUX 64%

67% 50%

1

POLAND 1

70% 52%

14%

44%

44%

44%

45%

78%

57%

63%

39%

39%

39%

39%

57%

65%

61%

56%

53%

62%

57%

45%

1

ITS FUNCTIONALITY EASE OF USE SIZE ITS ROBUSTNESS AND RESILIENCE TO DAMAGE TOTAL COST OF OWNERSHIP PRICE COMPATIBILITY WITH THE COMPANY'S OPERATING SYSTEM

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