BRAND GUIDELINES

Table of Contents Introduction.......................................................................................................................................................................................... 2 Mission & Vision................................................................................................................................................................................... 3 Our Principles.......................................................................................................................................................................................4 Our Values............................................................................................................................................................................................. 5 Why POLYWOOD®................................................................................................................................................................................6 POLYWOOD® Logo Usage................................................................................................................................................................... 7 Usage A: Collateral Covers/Display Usage B: Knockout Version (White) Usage C: Color Version Reproduction Clear Space Size POLYWOOD® Logo Misuse..................................................................................................................................................................9 POLYWOOD® Brand Colors............................................................................................................................................................... 10 Primary Brand Color Supporting Brand Color POLYWOOD® Trademark Usage........................................................................................................................................................11 Improper Use of POLYWOOD Trademark Acceptable Use of POLYWOOD Trademark POLYWOOD Authorized Store Dealers POLYWOOD Authorized E-Commerce Dealers POLYWOOD® Branded Materials......................................................................................................................................................12

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POLYWOOD® Materials Approval Process......................................................................................................................................12 Questions About the Brand Guidelines

Introduction WHAT IS A BRAND? “A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.” Stephen King Director, W − PP Group, London

Poly-Wood, LLC, manufacturer of POLYWOOD® brand outdoor furniture, has gone through a number of dramatic changes since it was founded in 1990. Our product base has expanded to include outdoor furnishings with aluminum frames, synthetic weave and designer custom cushions. We have grown to become an industry leader that delivers value-added services such as quick ship, online ordering and expert advice on trends and fashion. This is why it became necessary for us to revisit and revise our brand. The new POLYWOOD brand conveys a shift from a maker of plastic lumber furniture of the past to an outdoor furnishings company of the future. The development of the new brand identity was influenced by the need for improved legibility and function in a digital world along with the ability to express the qualities and characteristics that define POLYWOOD.

+ Outdoor performance furnishings + Intelligent Design™ + LEED point qualifying + Online ordering with quick delivery + Excellent customer service

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The POLYWOOD brand is a valuable asset, requiring proper care and management. Consistency and accuracy in the way the brand is expressed and reproduced will build brand strength and increase brand awareness over time.

Mission & Vision To be recognized as the essential leader in delivering intelligently designed outdoor performance furnishings with robust recycled materials that benefit today’s humanity and their future generations.

THE POLY-WOOD, LLC MISSION Poly-Wood, LLC is an organization led by entrepreneurs guided by a passion to create and deliver intelligently designed outdoor performance furnishings that fundamentally improve the lives of consumers and encourage stewardship, favorably impacting future generations.

These words describe our ideal future and reflect the essence of what we intend to become as a company. It stretches our organization’s capabilities and spurs us toward continual improvement. Our vision statement unites and inspires us in a common, coherent and strategic direction.

We deliver innovative products and services that make businesses more successful through a powerful combination of:

+ Customer satisfaction + Brand excellence + Attentive associates The mission statement describes the overall purpose of our organization. It is what we do, who we do it for, how and why we do it. This mission statement is a clear and succinct representation of why our organization exists. It sets boundaries for current activities and serves as a starting point for developing strategic vision – defining how we will achieve the vision.

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THE POLY-WOOD, LLC VISION

Our Principles Deep within the heart of our organization are five fundamental principles. These are our organization’s essential and enduring tenets – guiding principles that have value and importance and are the basis of everything that we do. They also shape the way the public perceives us.

Continual Improvement Continual Improvement applies to every aspect of our company; from the processes and products to our relationships with each other and to our personal lives. It requires a posture of humility, honesty and admission that we are on a journey and dependent on one another. It requires a spirit of collaboration and a sense of humor to forge ahead to a better place.

Eliminating Waste No one wants to pay for waste. We are determined to eliminate waste from manufacturing to administrative processes and everything in between. If it does not add value, get rid of it. This is how we compete globally and provide the highest value to all.

Intelligent Design™ Products that are built to last and are made with recyclable materials. After the end of its useful life, the materials can be reclaimed and remade into something beautiful and useful once again. It never needs to be disposed of. The materials can be recycled infinitely. Thermo plastics and aluminum are the most recyclable raw materials known to man and are the primary mediums of POLYWOOD® designs.

Customer Satisfaction Imagine yourself in the customer’s shoes. How would you want to be presented to, delivered to, spoken to and respected? It is the guide to knowing how to do the right thing (AKA The Golden Rule).

Brand Value

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Our brand is the iconic representation of our values. It represents trust, integrity, value and a sense of hope for a better tomorrow.

Our Values + We’re a team of innovators who trust and inspire one another + We love what we do and appreciate the people we work with + We anticipate, promote and embrace change +

Balance & Wellness matter and we encourage each other to live a healthy life

+ Meaningful Work + Collaboration = Success

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Our values reflect our core ideologies and drive the decisions we make.

Why POLYWOOD

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PEACE OF MIND “Buying the POLYWOOD brand gives me peace of mind knowing that I have quality low maintenance outdoor furniture that will last a lifetime. I love the fact that the furniture is made from recycled materials and it’s my way of keeping our planet clean and improving it for future generations.” Jane Smith Satisfied customer

Key selling features for the POLYWOOD® brand ++ Quick delivery from the time of order ++ Easy to order online ++ POLYWOOD outdoor furniture has been manufactured since 1990 ++ Over one million pieces of POLYWOOD furniture have been manufactured ++ POLYWOOD furniture builders are required to complete a certified training program ++ POLYWOOD is manufactured using proprietary plastic lumber making and fabricating technology unique to outdoor furniture ++ POLYWOOD furniture is made mostly from materials that are recyclable and have been recycled ++ Unique materials that qualify for LEED points ++ Poly-Wood, LLC is an advocate of recycling, environmental responsibility and intelligent infinitely recycled design ++ Advice on trends, groupings and applications ++ POLYWOOD is the category original, developing the first Adirondack collection with its unique plastic milk jug lumber made from mostly recycled content ++ POLYWOOD is the category first to win the prestigious CFR industry Lillian B. Winchester award for its Trade Wind rocker, recognizing POLYWOOD for its design excellence ++ POLYWOOD leverages proprietary order-in/order-out software ensuring quick and accurate delivery

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++ POLYWOOD is backed by a 20 year limited warranty.

POLYWOOD Logo Usage ®

Usage A: Knockout Version (White) Usage A is the preferred method. Usage A1: If the POLYWOOD logo or POLYWOOD All Weather Furnishings logo is used on a photo background, it needs to have a slight drop shadow/glow around the logo in black with 60% opacity and set to multiply. Usage A2: If the POLYWOOD logo or POLYWOOD All Weather Furnishings logo is used on a solid background color, it needs to be solid white at 100% opacity. The background color must be one of the POLYWOOD brand colors (see brand colors section for color palette).

Usage A1 on photo background

Usage A2 on solid dark background

Usage B: Color Version Usage B is the preferred method when Usage A is not relevant. Usage B1: This usage is designated for application only on a white background. There are two color options available, PMS Cool Gray 10, PMS 377 and black. Usage B2: If tagline usage is preferred, please contact your representative for guidance.

Usage B2 on white background

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Usage B1 on white background

POLYWOOD Logo Usage (continued) ®

Reproduction The POLYWOOD logo must be reproduced only from the high-resolution digital files obtained from POLYWOOD marketing department, under agreement of the Usage Terms and Agreements, and according to the terms of this Brand Guide. It may not be reconstructed or altered in any way. It is not permissible to use the POLYWOOD logo from sources other than the high-resolution digital files, including, but not limited to, web sites (including POLYWOOD sites), scans, or any source other than the POLYWOOD marketing department.

Clear Space

The clear space around all sides of the logo should be at least .25" from all edges of the logo.

.25"

.25"

.25"

Always isolate the logo on the page by maintaining a clear space from other elements on the page, the edge of the page, or the gutter unless it’s being used in compliance with Usage A on the previous page.

Size Proper logo size is vital to presentation and readability. Make sure the logo is applied at a confident size that is not overpowering (too large) or understated (too small) for the application.

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For print and web materials, the logo should never print smaller than 1.5" or 100 pixels in width.

1.5"

POLYWOOD Logo Misuse ®

The POLYWOOD logo must not be altered in any way from its original format. This includes scale, color and size in context of surrounding elements. The following are examples of unacceptable uses of the POLYWOOD logo. 1.

Do not use the logo in low contrast colors such as black on a dark background.

2. Do not change the colors of individual elements of the logo. 3. Do not use the logo on a patterned background. 4. Do not use the logo on a textured background. 5. Do not distort the logo.

9. Do not alter the proportions of the signature typography. 10. Do not recreate the type or substitute another typeface. 11. Do not attach product category identification to the logo. 12. Do not surround logo with other competing shapes. 13. Do not use the logo in a block of text. 14. Do not trace or outline the logo.

6. Do not tilt the logo in any direction. 7. Do not add any shadows, effects or other elements to the signature. 8. Do not type the tagline separately from the POLYWOOD logo. Instead, use the POLYWOOD All Weather Furnishings logo, which can be acquired from your representative.

15. Do not use the old logo branding. All uses of the POLYWOOD logo must comply with the proper logo usage stated in the logo usage section. 16. Do not use the new logo with a dash in it.

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All Weather Furnishings

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POLYWOOD Brand Colors ®

Primary Brand Color PMS 377 C 45 M 5 Y 100 K 20 R 114 G 143 B 65 HTML 728F41

PMS 377 is the primary POLYWOOD color used to represent the POLYWOOD brand as a whole. It should be the predominant color in all marketing efforts both online and offline.

Supporting Brand Colors PMS 309 C 99 M 32 Y 34 K 49 R 63 G 88 B 100 HTML 3F5864

PMS 307 C 100 M 4 Y 4 K 24 R 0 G 116 B 162 HTML 0074A2

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PMS Cool Gray 10 C 26 M 16 Y 9 K 43 R 129 G 131 B 135 HTML 818387

These are the supporting colors used to represent the POLYWOOD brand. These colors may be used at your discretion, but they may not be the primary color(s) used in marketing efforts both online and offline.

POLYWOOD Trademark Usage ®

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The POLYWOOD word may not be part of a company name or web domain.

2. The POLYWOOD word may not be part of a product name except in the case of a specific product licensing agreement with Poly-Wood, LLC. 3. In text, the POLYWOOD word must appear in the same typeface or font as the surrounding text. 4. The first instance of the POLYWOOD name in copy on a page or visual field should be followed by the ® symbol. 5. When appearing as a stand-alone graphic element, the POLYWOOD logo should be used instead of the word. 6. Always spell POLYWOOD in text using all-caps.

7. Do not translate POLYWOOD into languages other than English. 8. The POLYWOOD trademark may only be used in association with genuine POLYWOOD products. 9. The reference to POLYWOOD must not create a sense of endorsement, sponsorship, or false association with POLYWOOD. 10. The use must not disparage the POLYWOOD Trademark or impair the validity, scope, title or goodwill of Poly-Wood, LLC in the POLYWOOD Trademark. 11. The POLYWOOD logo may not be used on non POLYWOOD business cards.

Improper use of POLYWOOD Trademark: Polywood, or poly wood, is synthetic dimensional lumber made from High Density Polyethylene (HDPE).

Acceptable use of POLYWOOD Trademark POLYWOOD® brand synthetic dimensional lumber is formed from High Density Polyethylene (HDPE) and is made by Poly-Wood, LLC.

POLYWOOD Authorized Store Dealers Each POLYWOOD Authorized Store Dealer will receive an Authorized Dealer window cling for display in the storefront window. The window cling should be placed in an area most visible from the main entrance of the store.

POLYWOOD Authorized E-Commerce Dealers

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It is preferred that the POLYWOOD Authorized Dealer logo be placed on the home page of the dealer’s website. It should be no smaller than ½ the size of the seller’s logo.

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If the POLYWOOD Authorized Dealer logo cannot feasibly fit on the home page, it should be placed next to POLYWOOD brand furniture and the logo should be sized so that the “Authorized Dealer” text is readable.

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POLYWOOD Authorized Dealers participating in a web-based promotion (or any other promotion) should follow guidelines outlined below:

POLYWOOD Branded Materials ®

If you have questions concerning POLYWOOD logos, branded imagery or marketing copy, please contact your representative.

POLYWOOD Materials Approval Process ®

Per the POLYWOOD Brand License Agreement, please supply Poly-Wood, LLC a PDF, proofs mock up, or other representative specimens of products and marketing, advertising, promotion, and sales materials featuring the POLYWOOD Brand or Logo at least ten (10) business days prior to use of said products or materials. Poly-Wood, LLC will respond within five (5) business days of receipt of your materials, and will approve, approve with changes, or deny any proposed use of the POLYWOOD Brand and Graphics. Poly-Wood, LLC shall not be responsible for costs associated with required changes to any materials featuring the POLYWOOD Brand and Graphics, and it shall be Licensee’s responsibility to submit approval requests in a timely manner. Failure of Poly-Wood, LLC to respond may be deemed approval.

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Following approval, Licensee shall be required to submit for approval those additional intended uses that differ from those previously approved.

Submissions should be made to: [email protected] The preferred format is the finished full-color artwork or layout as an Adobe Portable Document Format (PDF) file. Please be sure to include a description of the project and intended purpose of the materials. Please include contact information including email and telephone so that we may respond in a timely manner.

Questions About the Brand Guidelines If you have questions regarding these Brand Guidelines, or the use of the POLYWOOD brand, please contact the POLYWOOD marketing team at: 877-457-3284 [email protected]

++ Poly-Wood, LLC 1001 W. Brooklyn St. Syracuse, IN 46567 ++ Phone: (574) 457-3284 ++ Toll Free: (877) 457-3284 ++ polywoodinc.com

REVISED FEBRUARY 11, 2016

MKP1025