Syllabus: Adobe Illustrator Workshop CE 024 | 01 | FALL 2014 SSyll

[Pick the date][Type the sender company name] Continuing Education

Course I nformati on : Location: Anderson Hall – Room 615 Dates: Wedesdays, Oct 1 – 29, 6:00 – 9:00pm

Instructor Information: Name: Erik Summa Email: [email protected] Email Policy: Please email me whenever you have a question or comment regarding class. I will do my very best to reply back within one business day. Erik Summa received his BFA in Graphic Design from West Chester University and graduated with a MA in Graphic Design from University of the Arts London. He has over a decade of experience in the design industry and is currently selfemployed as a freelance Art Director. His personal website can be found here: http:www.eriksumma.com.

Course Description: This workshop is five-day intensive meant to train students on the leading design tool for vector graphics. Students will learn the basics of Adobe Illustrator starting with the interface and moving through the tools and techniques for creating solid vector graphics, illustrations and layout design.

Pre-requisites: Creative Suite Overview (1403C)

Course Overview : Illustrator is the industry standard for creating vector-based graphics such as logos and typography. It is also a rich supporting tool in creating page layouts prior to starting design. This workshop focuses on a practical overview of Adobe Illustrator's interface, workspace, tools and techniques. It will prepare you by providing the skills to create graphics, icons and typographical graphics that add distinction and professionalism to any website, animation or user interface. Lectures/Design Objectives include the following: 1. 2. 3. 4. 5. 6.

Selecting and aligning assets Creating and editing shapes Effectively using the pen tool Selecting and using color effectively Creating effective typography Using effects, creating symbols and using blending effects

Course Objectives /Learning Objectives: Upon completing this course, students should have a proficiency in a broad range of design skills pertaining to Illustrator, including the understanding typography, color, layout, vector graphics, styles and saving assets for the web.

CE 0 2 4 | 0 1

FA LL 20 1 4

C O U R SE R E SO U R C E S : Software: Creative Cloud 2014 (InDesign, Photoshop, and Illustrator) Textbooks: Requirements: Illustrator CC 2014 Classroom in a Book, Adobe Press (All lectures will be derived from the content in this book) Optional: Adobe Creative Suite CC 2014 Design Premium Classroom in a Book, Adobe Press

Additional Cours e Materials | Supplies Sketchbook, USB stick

C O U R SE A C T I V I T I E S Design Projects, Design Objectives (Lectures), Presentations and Critques.

C O U R SE P O L I C I E S Project submission guidelines: For submission students will hand-in his or her finished design digitally. All notes, research, and sketches should be included with the submission. You will also be asked to supply a digital version of your final work. Please use the appropriate conventions when naming your digital files (e.g. e_summa_project_1.pdf). Student Feedback/Communication: After a project has been submitted, detailed feedback will be emailed to the student within one week. Attendance + Participation: All students are expected to attend classes regularly and promptly, and for the duration of the scheduled instructional time. Individual instructors will decide the optimum time for taking attendance and may penalize for habitual lateness of absence. Repeated absences may result in a grade of "F" for the course. Students who withdraw from a course must do so in writing. Nonattendance does not constitute an official withdrawal.

UNIVERSITY POLICIES: Academic Honesty/ Integrity Policy: Violations of academic integrity are considered to be acts of academic dishonesty and include (but are not limited to) cheating, plagiarizing, fabrication, denying others access to information or material, and facilitating academic dishonesty, and are subject to disciplinary action. To review the Academic Honesty/ Integrity Policy in its entirety, please visit: http://cs.uarts.edu/ce/policies#academichonesty/integritypolicy ACT 48 Activity Hours: To have ACT 48 Activity Hours for this course reported to the Pennsylvania Department of Education (PDE) you must complete and return the CE Request for Activity Hours Submission Form to the UArts Continuing Studies Office and meet all requirements outlined by the PDE. Student Code of Conduct: It is the policy of the Division of Continuing Studies to provide a safe and healthy environment for learning, personal growth and enjoyment. The well being of this community depends upon the good judgment and considerate behavior of its members. Student status at The University of the Arts is not an unconditional right, but a privilege subject to certain rules and expectations articulated in the Student Code of Conduct. To review the Student Code of Conduct in its entirety, please visit: http://cs.uarts.edu/uploads/media_items/student-code-of-conduct.original.pdf

2

CE 0 2 4 | 0 1

FA LL 20 1 4

GRADING Your grade will be based on the following: Component

Points

Projects: (100 points each, for a total of 300 total points.) Participation (50 points)

85%

Total

100%

15%

Your grade will be calculated using the following scale: Grade

Percentange Range

Grade Point

A AB+ B BC+ C CD+ D F P

100 – 93% 92 – 90% 89 – 87% 86 – 83% 82 – 80% 79 – 77% 76 – 73% 72 – 70% 67 – 69% 63 – 66% 59% or less Pass

4.0 3.67 3.33 3.0 2.67 2.33 2.0 1.67 1.33 1.0 0.0 -

Projects will be graded in the following catagories: Visual Appeal, concept, development, and presentation.

SCHEDULE : SESSION + DATE Session 1

TOPIC Introduction In-Class work

Assignment Session 2

Review Critique In-class work

COURSEWORK Class Introductions Syllabus Review Lecture: Chapter 1 (Getting to know the work area) Project 1: Monster Illustration

DUE

Due at the start of Session 2

Chapter 1 Project 1 Lecture: Chapter 2, 3, 4 (Creating and Editing Shapes)

3

CE 0 2 4 | 0 1

Session 3

FA LL 20 1 4

Assignment

Project 2: Emoticon

Due at the start of Session 3

Review Critique In-class work

Chapter 2,3,4 Project 2 Lecture: Chapter 6, 10 (Working with Color) Project 3: Personal Branding

Due at the start of Session 5

Assignment Session 4

Review In-class work Assignment

Session 5

Review Critique and Presentation In-class work

Chapter 5 Lecture: Chapter 5, 7 (Working with the pen tool and type) Continue working on Project 3 Chapter 5, 7 Project 3 Lecture: Chapter 11, 12, 13, 14 (Working with effects, symbols, brushes and the apparence panel)

A SS I G N M E N T S / P R O J E C T S : Project 1: Create an illustration of a monster Synopsis: Students will be asked to create a monster using the available tools inside of Illustrator. Goal: To create a visually stimulating, thoughtful illustration that shows proficiency using most of the tools available inside of Illustrator. Guidelines: Create the illustration on an artboard that’s 8.5 x 11. Presentation: Students will be asked to bring a finished, digital copy of the finished illustration, and will be asked explain it in detail to the class. Hand-in Procedures: For submission students will hand-in his or her finished design digitally. All notes, research, and sketches should be included with the submission. You will also be asked to supply a digital version of your final work. Questions to keep in mind: Have you shown proficiency using a broad range of the tools available in illustrator?

4

CE 0 2 4 | 0 1

FA LL 20 1 4

Project 2: Emoticon Synopsis: Students will be asked to create a phone emoticon that visually conveys and emotion, feeling, person or place. Goal: To create a visually stimulating, thoughtful emoticon that’s visually understood without the need for a description. Guidelines: The Artboard for this project is 4 x 4 inch square. Presentation: Students will be asked to bring a finished, digital copy of the finished emoticon, and will be asked to mock-up the emoticon on a smartphone screenshot. Hand-in Procedures: For submission students will hand-in his or her finished design digitally. All notes, research, and sketches should be included with the submission. You will also be asked to supply a digital version of your final work. Questions to keep in mind: What colors or of illustrative style might compliment your emoticon?
Who is the target audience? (Age, gender, subgroups, other segmentation) What is the message you are attempting to convey in your emoticon?

Project 3: Personal Branding Synopsis: Students will be asked to create their own personal branding identity, and will be required to show handmade roughs detailing the progression from idea to final output. Students will also be required to implement their personal logo to a business card and letterhead. Students should carefully choose visual elements that compliment their brand. Goal: To create a visually stimulating, thoughtful logo that expresses who you are and what type of job you are looking for. Guidelines: The dimensions of the logo will be up to the students to decide. Be careful to consider available paper sizes when implementing the logo to a business card and letterhead. Presentation: Students will be asked to bring a finished, digital copy of the finished logo on a business card/letterhead and will be asked explain it in detail to the class. Hand-in Procedures: For submission students will hand-in his or her finished design digitally. All notes, research, and sketches should be included with the submission. You will also be asked to supply a digital version of your final work. Questions to keep in mind: What is your background?
Who is the target audience? (Age, gender, subgroups, other segmentation) What is the message you are attempting to convey?

5