SWOT – Who? New Appointments 08.02.11
Deans and Faculty Boards 09.02.11
Study Deans 10.02.11
Assistant Professors, Lecturers 17.02.11
Research Centres 21.02.11
Central Administration 24.02.11 Staff Council 25.02.11
Doctoral Candidates 13.05.11
Student Represen‐ tatives 02.03.11
+ 37 members of the University Council 17.04.2012
N = 222
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SWOT – How? 1. Extensive preliminary study and research Compilation + definition of indicators (strengths, weaknesses) Compilation + definition of scenarios (opportunities, threats) 2. Questionnaire Group specific selection of indicators Group specific selection of scenarios Strengths, weaknesses (qualitative) 3. Information package for all participants Basic data, statistics, rankings, survey results 4. 9 SWOT-Workshops Clarification of and TED voting on group specific indicators Direct display and discussion of TED results Debates on interdependencies between strengthsweaknesses-profile and opportunities-threats-scenarios Discussion and documentation 17.04.2012
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Impressionen aus den Workshops
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SWOT – What? Key indicators for assessing the University of Freiburg
4/9 Groups 36 9 Workshops 64 (+16) Questionnaires 98
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SWOT – What? 36 key indicators
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SWOT – Results 1. Overall impression from all five areas 2. Area specific analyses of the 36 key indicators a) b)
Strengths and weaknesses Notable variations between groups
3. Strengths and weaknesses beyond the key indicators 4. Opportunities and threats: scenarios 5. Data based SWOT-Matrix 6. Extended SWOT-Matrix
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‐2
17.04.2012 (Without data Doctoral Candidates) SWOT‐Analysis – Institutional Strategy Windows for Research
Öffentliche Wahrnehmung
Dialogfähigkeit (extern)
Verfügbarkeit von Informationen (intern)
Informationsgrad aller Beteiligten Informationsgrad Beteiligte
Lebendige Dialogkultur
Transparenz der Entscheidungen Transparenz Entscheidungen
Effektivität der Verwaltung
EffizienzEffizienz der Verwaltung der Verwaltung
Effektivität der Leitungsstruktur
Effizienz der Leitungsstruktur Effizienz Leitungsstruktur
Mitarbeitermotivation
Glaubwürdigkeit
Internationale Preise
Internationale Sichtbarkeit und Wahrnehmung
Austauschprogramme
Betreuung von Doktoranden
Forschungsorientierte Lehre
Dissertationen und Habilitationen
Output (z.B. Publikationen)
Forschungsfreiräume
Mittelausstattung Mittelausstattung
Daten (Bücher, Zeitschriften, Datensätze)
Gebäude, Labore
Personalausstattung Personalausstattung
Informationsverfügbarkeit
Beratung
Studierbarkeit
Lernkultur
Lehrkultur
Motivation von Lehrenden und Studierenden
Infrastruktur
Kompetenzerwerb
Verbindung Forschung – Lehre
Studierendenzufriedenheit
SWOT – A Strong University!
2 Stärken‐Schwächen‐Profil: Mittelwert über alle Gruppen
1
0
‐1
11
‐2
17.04.2012 (Without data Doctoral Candidates) Beratung
Studierbarkeit
Lernkultur
Lehrkultur
Gebäude, Labore
Forschungsfreiräume
Mittelausstattung
SWOT‐Analysis – Institutional Strategy Windows for Research
Mitarbeitermotivation
Studi.
Dekane, Mittelb.
ZUV
ZUV
Studi.
Studi.
Öffentliche Wahrnehmung
Dialogfähigkeit (extern)
Verfügbarkeit von Informationen (intern) Neuber., ZUV, Studi.
Informationsgrad aller Beteiligten
Lebendige DialogkulturLebendige Dialogkultur
Transparenz der Entscheidungen
Effektivität der Verwaltung
Effizienz der Verwaltung
Effektivität der Leitungsstruktur
Effizienz der Leitungsstruktur Effizienz der Leistungsstruktur
Mitarbeitermotivation
Glaubwürdigkeit
Internationale Preise
Internationale Sichtbarkeit und Wahrnehmung
Austauschprogramme
Betreuung von Doktoranden Betreuung von Doktoranden
Forschungsorientierte Lehre
Dissertationen und Habilitationen
Output (z.B. Publikationen)
Forschungsfreiräume
Mittelausstattung
Daten (Bücher, Zeitschriften, Datensätze)
Gebäude, Labore
Stärken‐Schwächen‐Profil: Mittelwert über alle Gruppen, Standardabweichung, Extrema
Studiendekane
ZUV
Personalrat, Studiendekane
Neub., ZUV, Studi.
Neuber., Studi., Personalrat, ZUV
1
Personalausstattung
Studi.
ZUV, Studi.
ZUV
2
Personalausstattung
Informationsverfügbarkeit Informationsverfügbarkeit
Studierbarkeit
Lehrkultur
Motivation von Lehrenden und Studierenden
Dekane
‐1
Infrastruktur
Kompetenzerwerb
Verbindung Forschung – Lehre
Studierendenzufriedenheit
Differentiation and Variation
0
12
Strengths, Weaknesses … beyond the 36 key indicators: +
Breite & Tiefe des Studienangebots Studienerfolgsquote Drittmitteleinwerbung Cutting Edge Forschung Identifikation Weiterbildungsangebote Internationale Konferenzeinladungen Teilhabe von Anspruchsgruppen Handlungsautonomie Studierendenqualität Lehrqualität Attraktivität des Standortes Personalentwicklung Politischer Impact Zielgruppenadäquatheit Partizipationsmöglichkeiten Internationale Infrastruktur Strukturiertes Promovieren international besetzte Gremien Karrierebegleitung
internes Informationsmanagement ‐ 17.04.2012
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Opportunities, Threats Key indicators and the 4 most probable scenarios: 1. international competition between universities 2. commodification of universities 3. cuts in state funding due to state budget restraints 4. competitive funding from state and federal governments
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SWOT – Results Summary – data based SWOT-Analysis Strengths
Weaknesses
• Student satisfaction, knowledge acquisition, learning culture, quality of teaching, graduation rate, quality of students • Academic programs (breadth and depth), continuing education • Interaction between research and teaching, research‐based teaching • Doctoral supervision, dissertations and habilitations • Output (e.g. publications), cutting edge research, third party funds • Public perception, location factors, international visiting researchers
• Personnel funding, material funding, facilities and labs • Transparency of decision‐making processes • General informedness, availability of information, administrative efficiency
Opportunities
Threats
• Internal information management, administrative and managerial effectiveness • Level of competitiveness (national level) • Internationality, exchange programs
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• Cuts in public financing • Level of competitiveness (international level)
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SWOT – Results Data based SWOT-Analysis provides a differentiated self analysis These results were complemented by: 1. Analyses in preparation of the SWOT-Process (Nov 2010-Feb 2011) 2. Results of the internal SWOT-Analysis on Academic Affairs (OctDec 2010) 3. Results of the SWOT-Analysis during the University’s 550th anniversary (2006/2007) 4. Internal strategic evaluations und analyses 5. External rankings, evaluations and analyses
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SWOT – Matrix Final SWOT-Matrix of the University of Freiburg (Institutional Strategy, p. 37) Strengths • • • • • • • • • •
Weaknesses
Motivation and quality of both students and staff Teaching culture Research performance Windows for research Interdisciplinarity and collaborative research Excellence Institutions and their integration into the University Integration of teaching and research Early career support and recruitment Internationality and international and public reputation Attractiveness of University and region for students and staff
• State‐provided basic infrastructure • Staff and equipment expenditure • Possibilities for awarding scholarships to young researchers • In part: professionalism of management structures, particularly at Faculty level
Opportunities • Optimization of governance processes and structures • Self‐awareness and self‐criticism • Ability to take action in a targeted manner • Diversification and internationalization • Tradition and innovation • Identity and culture of the University 17.04.2012
Threats • State financing of the University, loss of income from student fees • Increasing discrepancy between basic infrastructure and third‐party‐funded infrastructure • Increasing complexity of organizational structure and decision‐making processes
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