Surfing: Market Research Report

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Surfing: Market Research Report Date: Pages: Price: ID:

January 5, 2016 170 US$ 4,500.00 S2EEC997C7DEN

This report analyzes the worldwide markets for Surfing in US$ Million by the following Segments: Apparel, and Others. The report provides separate comprehensive analytics for the US, Europe, Australia, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 94 companies including many key and niche players such as adidas Group AJW Surfboard Billabong International Limited Body Glove International, LLC Channel Islands Surfboards

Table of Content I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations Disclaimers Data Interpretation & Reporting Level Quantitative Techniques & Analytics Product Definition And Scope of Study Surfing Apparel Others II. EXECUTIVE SUMMARY 1. INDUSTRY OVERVIEW Surfing: A Popular Sporting & Leisure Activity Surfing Trends on the Rise Surfing Apparel: Focus Shifts to Surf Wear Combining Functionality & Fashion Surf Wear Makeover to Kindle Growth Surfing Offers a Lucrative Opportunity for Wetsuits Market Performance Surf Wear Continues to Gain Prominence Favorable Demographics to Boost Surfing Gear Sales Average Age of Surfer is Changing! Women & Girls – The New Wave of Surfers Select Women-Only Surfing Retreat Initiatives Competitive Landscape Brand Diversification to Open up Huge New Markets Media – A Major Promotional Platform Manufacturers Rope in Celebrities & Athletes for Promotions & Endorsements

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2. MARKET DRIVERS, TRENDS & CHALLENGES Surf Parks with Artificial Wave Technology to Stimulate Surfing Industry Select Surf Parks around the World Efforts to Transform Professional Surfing into Arena-based Sports Fans Development of Surf Parks Technology Advances to Spur Growth Opportunities Carbon Technology to Improve Surfboards Hybrid & Uniquely-Shaped Surfboards: A Mix of Improved Performance, Convenience & Fun Innovation in Fin Designs Aimed at Improving Control & Steering of Surfboard Rising Interest in Surfboard Volume Metrics to Lend Traction for Market Aviation Inspires New Surfboard Design! Battery-driven Surfboard Powers Electric Surfing Market Health + Wellness + Surfing: The New Mantra for Success Select Surf & Wellness Programs Worldwide Luxury Surf Tourism: Spurring Growth in the Surfing Products Market Entertainment Industry – A Promoter of Surfing Culture In-store Sales to Fend-off Competition from Online Stores in the Short-Run Surf Forecasting Improves Participation Focus Shifts to Eco-Friendly Surfboard Materials & Production Techniques Sustainable Practices to Spur Growth Algae Oil to Make Sustainable Design of Surfboards a Reality Market Issues Seasonality & Topography: A Characteristic of the Sport Cost Pressure Increases with Newcomers Entering the Sport Alternate Sports & Leisure Activities Cap Consumer Base Adverse Impact on Environment Hazards Associated with Surfing 3. PRODUCT OVERVIEW Surfing – An Introduction Evolution of Surfing Surfing Techniques Types of Surfing Bodyboarding and Bodysurfing Tow-in Surfing Boat surfing Other Surfing Type Sports Surf Apparel Technical Textiles Wetsuits Rashguards Performance Boardshorts Surfing Equipment Surfboards Types of Surfboards Shortboards Longboards Funboards Other Surfboards Other Surfing Equipment 4. RECENT INDUSTRY ACTIVITY

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Sharkbanz Announces Sponsorship Deal with ESA Corona Enters Multi-Year Deal with World Surf League World Surfaris and Surfing WA Announce Partnership Deal Starboard Partners Surf Snowdonia Saban Brands Acquires Mambo SurfStitch to Takeover Surf Hardware Dewey Weber Enters Licensing Agreement with KOTA Samsung Extends Sponsorship Deal with World Surf League Onean Introduces Battery-Powered Surfboards Surfing NSW Partners NBN Television FSC and Surfing Australia Extend Partnership Surfing Australia Enters Partnership with Toyota Quiksilver Enters into License Agreements 5. FOCUS ON SELECT PLAYERS adidas Group (Germany) AJW Surfboard (US) Billabong International Limited (Australia) Body Glove International, LLC (US) Channel Islands Surfboards (US) Firewire Surfboards, LLC (Australia) Globe International Ltd. (Australia) Gul Watersports Ltd (UK) Harbour Surfboards (US) Naish International (US) Nike, Inc. (US) O'Neill (US) Quiksilver, Inc. (US) Rip Curl International Pty Ltd. (Australia) Volcom LLC (US) 6. GLOBAL MARKET PERSPECTIVE

Table 1. World Recent Past, Current and Future Analysis for Surfing by Geographic Region - US, Europe, Australia, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 2. World Historic Review for Surfing by Geographic Region - US, Europe, Australia, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 3. World 14-Year Perspective for Surfing by Geographic Region - Percentage Breakdown of Revenues for US, Europe, Australia, and Rest of World Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) Table 4. World Recent Past, Current and Future Analysis for Surfing Apparel by Geographic Region - US, Europe, Australia, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 5. World Historic Review for Surfing Apparel by Geographic Region - US, Europe, Australia, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)

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Table 6. World 14-Year Perspective for Surfing Apparel by Geographic Region - Percentage Breakdown of Revenues for US, Europe, Australia, and Rest of World Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) Table 7. World Recent Past, Current and Future Analysis for Others by Geographic Region - US, Europe, Australia, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 8. World Historic Review for Others by Geographic Region - US, Europe, Australia, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 9. World 14-Year Perspective for Others by Geographic Region - Percentage Breakdown of Revenues for US, Europe, Australia, and Rest of World Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III. MARKET 1. THE UNITED STATES A. Market Analysis Market Overview Younger Demography Spurs Growth

Table 10. Number of Participants in Surfing Activity in the US (2006-2015) (in ‘000s) (includes corresponding Graph/Chart) Emergence of Surf Parks – An Opportunity for Surfing Products Market Strategic Corporate Developments Key Players B. Market Analytics

Table 11. US Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 12. US Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 13. US 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 2. EUROPE Market Analysis

Table 14. European Recent Past, Current and Future Analysis for Surfing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 15. European Historic Review for Surfing by Geographic Region - France, Germany, Italy, UK,

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Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 16. European 14-Year Perspective for Surfing by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) Table 17. European Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 18. European Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 19. European 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 2A. FRANCE Market Analysis

Table 20. French Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 21. French Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 22. French 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 2B. GERMANY A. Market Analysis Outlook adidas Group – Key Player B. Market Analytics

Table 23. German Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 24. German Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 25. German 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 2C. ITALY

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Market Analysis

Table 26. Italian Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 27. Italian Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 28. Italian 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 2D. THE UNITED KINGDOM A. Market Analysis Outlook Strategic Corporate Development Gul Watersports Ltd – Key UK Player B. Market Analytics

Table 29. UK Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 30. UK Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 31. UK 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 2E. SPAIN A. Market Analysis Outlook Product Launch B. Market Analytics

Table 32. Spanish Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 33. Spanish Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 34. Spanish 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 2F. RUSSIA

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Market Analysis

Table 35. Russian Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 36. Russian Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 37. Russian 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 2G. REST OF EUROPE Market Analysis

Table 38. Rest of Europe Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 39. Rest of Europe Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 40. Rest of Europe 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 3. AUSTRALIA A. Market Analysis Outlook Market Overview

Table 41. Australian Participation in Surfing by Age Group (2015): Breakdown of Number of Male and Female Surfers (‘000s) (includes corresponding Graph/Chart) Leading Surf Wear Brands in Australia Struggle to Overcome Financial Difficulties Major Surf Brands in Australia Local Surfboard Manufacturing Suffers due to Cheap Foreign Imports Strategic Corporate Developments Key Players B. Market Analytics

Table 42. Australian Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 43. Australian Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes

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corresponding Graph/Chart) Table 44. Australian 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) 4. REST OF WORLD A. Market Analysis Outlook Brazil: Growing Popularity of Surfing Bodes Well for Market Growth New Zealand: Rising Interest in Fitness to Drive Surfing Market Africa – the Next Surfing Mecca? Strategic Corporate Development B. Market Analytics

Table 45. Rest of World Recent Past, Current and Future Analysis for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) Table 46. Rest of World Historic Review for Surfing by Segment - Apparels and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart) Table 47. Rest of World 14-Year Perspective for Surfing by Segment - Percentage Breakdown of Revenues for Apparels and Others Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) IV. COMPETITIVE LANDSCAPE Total Companies Profiled: 94 (including Divisions/Subsidiaries - 98) The United States (46) Canada (1) Europe (22) France (2) Germany (1) The United Kingdom (13) Italy (2) Spain (3) Rest of Europe (1) Asia-Pacific (Excluding Japan) (27) Africa (2)

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