BMW Group Mexico IPO Americas Slide 1
MI-NA. 28.03.2012
BMW Group.
Ignacio Altamirano. International Purchasing Office Americas. Competitiveness OEM/Suppliers
BMW Group Mexico IPO Americas Slide 2
BMW Group.
The Founding Fathers – Aviation Pioneers. It all began with aero-engines - the nucleus of Bayerische Motoren Werke. • Before First World War, several aero-engine and aircraft manufacturing companies set themselves up in north Munich. The factories of aviation pioneers Karl Rapp and Gustav Otto form the nucleus of Bayerische Motoren Werke.
1911 – 1913
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BMW Group Mexico IPO Americas Slide 3
BMW Group.
17. June 1919. Advancing to the Edge of the Stratosphere. • Test pilot Franz-Zeno Diemer demonstrates the innovative prowess of the fledgling company.
Franz-Zeno Diemer
1919
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DFW F37-III 1911
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BMW Group Mexico IPO Americas Slide 4
BMW Group.
The first BMW Motorcycle. The foundation of a success story. • Developed by Max Friz within just a few weeks, the R 32 motorcycle hails the advent of BMW‘s great tradition in the two-wheeler market.
1923
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R 32 1911
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BMW Group Mexico IPO Americas Slide 5
BMW Group.
BMW now also on Four Wheels. The Dixi – a sign for the new mobility. • Taking over Fahrzeugfabrik Eisenach, BMW enters the car business.
1928
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DIXI 1911
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BMW Group Mexico IPO Americas Slide 6
BMW Group.
End of the Second World War. Zero hour for a new beginning. • Following destruction and dismantling of its facilities, BMW starts to re-built in a very hard process.
Produktpalette „Notproduktion“
1945
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Destroyed BMW Plant Munich-Milbertshofen 1911
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BMW Group Mexico IPO Americas Slide 7
BMW Group.
A roof over Your Head. Symbol of reconstruction after the war. Unbalanced Portfolio (small vs. large cars) led to a severe crises in 1959. BMW 507
BMW 600
BMW Isetta
1955 - 1959
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BMW Group Mexico IPO Americas Slide 8
BMW Group.
The BMW 1500. The “New Class“ Secures the Breakthrough. • BMW successfully makes its way out of the crisis with the sporting and compact midsize New Class Saloons.
BMW 1500
1962
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BMW Group Mexico IPO Americas Slide 9
BMW Group.
Three Authentic Premium Brands.
Sheer driving pleasure.
The world’s most exciting premium small car brand
The pinnacle of automobile luxury
BMW Group Mexico IPO Americas Slide 10
BMW Group.
Creation of the Model Series Concept. All-rounders with outstanding sales success. • Developments continue in 1972 with the 5 Series becoming the first successor to The New Class. The 3, 6, and 7 Series follow next up to 1977.
BMW 3 Series
BMW 5 Series
BMW 6 Series
1972 - 1977
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BMW Group Mexico IPO Americas Slide 11
BMW Group.
The BMW Group Re-Aligns. Concentrating on premium segments with the BMW, MINI and Rolls-Royce brands. Rolls-Royce Starting in 2003, the BMW Group assumes responsibility for the Rolls-Royce brand, building the worldwide Head Office and Manufacturing Plant in Goodwood, Great Britain.
BMW The BMW brand model line-up is enlarged by the 1 Series in the premium lower midrange segment, the 6 Series in the large coupé and convertible market segments as well as the X3 in the sport activity vehicle segment.
MINI MINI enters the production in April 2001, initially being launched in Europe in summer of the same year, then entering the world markets step-by-step. Currently MINIs are sold in more than 70 countries the world over.
Since 2000
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BMW Group Mexico IPO Americas Slide 12
BMW Group.
BMW Group Product Portfolio.
Segment
Super Luxury
Luxury
Upper Midrange
Midrange
Compact
Small
Today
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Saloon
Touring
Gran Turismo
Hatch
Coupé
Convertible
Roadster
SAV
SAC
BMW Group Mexico IPO Americas Slide 13
BMW Group. BMW Group Motorcycles. Product overview. ENDURO
SPORT
TOUR
URBAN
HP2 Sport
K 1300 GT
HP2 Megamoto R 1200 RT K 1300 S
R 1200 GS Adventure
S 1000 RR
R 1200 GS
K 1300 R R 1200 R F 800 GS 2 Cyl.
G 450 X
F 800 R F 800 ST F 800 S
F 650 GS (2 Cyl.) MI-NA. 28.03.2012
G 650 GS (1 Cyl.)
BMW Group Mexico IPO Americas Slide 14
BMW Group. BMW Plants and Products- Germany.
Munich
3 Series Sedan
3 Series Touring
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BMW Group Mexico IPO Americas Slide 15
BMW Group. BMW Plants and Products- Germany.
6 Series Coupe
5 Series Gran Turismo
Dingolfing 7 Series Activehybrid
5 Series Sedan
7 Series Sedan
5 Series Touring
6 Series Convertible
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BMW Group Mexico IPO Americas Slide 16
BMW Group. BMW Plants and Products- Germany. Z4
Regensburg
1 Series 1
3 Series Coupe
3 Series Sedan
3 Series Touring
3 Series Convertible
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BMW Group Mexico IPO Americas Slide 17
BMW Group. BMW Plants and Products- Germany.
Leipzig 1 Series Coupe
1 Series, 5 doors
X1
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BMW Group Mexico IPO Americas Slide 18
BMW Group. BMW Plants and Products- Germany. Enduro G 650 GS
Berlin Roadster K 1300 R
Sport K 1300 S
Tour F 800 ST
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BMW Group Mexico IPO Americas Slide 19
BMW Group. BMW Plants and Products- USA. X3
Spartanburg X5
X6
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BMW Group Mexico IPO Americas Slide 20
BMW Group. BMW Plants and Products- UK.
Oxford
Mini Cooper
Mini Cooper Convertible
Mini Cooper S
John Cooper Works
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BMW Group Mexico IPO Americas Slide 21
BMW Group. BMW Plants and Products- UK.
Rolls-Royce Cabrio
Rolls-Royce Limousine
Goodwood
Rolls-Royce Ghost
1 Series, 5 doors
Rolls-Royce Phantom
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BMW Group Mexico IPO Americas Slide 22
BMW Group. BMW Plants and Products- South Africa.
3 Series Sedan
Rosslyn
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BMW Group Mexico IPO Americas Slide 23
BMW Group. BMW Plants and Products- China. 3 Series
Shenyang 5 Series
X1
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BMW Group Mexico IPO Americas Slide 24
BMW Group. BMW Plants and Products- Austria.
Steyr Mini Countryman
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BMW Group Mexico IPO Americas Slide 25
BMW Group. Actual Worldwide Situation.
• BMW Group closed 2011 with the best results in the history. • The worldwide sales of the BMW, MINI and Rolls-Royce increased 14.2%, compared to the last year and therefore BMW strengthened its position as the lead supplier of premium cars. • Sales volume of the BMW Group 1,668,982 vehicles +14.2% (last year: 1,461,166).
• Sales BMW 1,380,384 vehicles
+ 12.8% (año anterior: 1,224,280).
• Sales MINI 285,060 vehicles
+21.7% (año anterior: 234,175).
• Sales BMW Motorrad 104,286 motorcycles
+6.4% (año anterior: 98,047)
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Source: Sales BMW Mexico
BMW Group Mexico IPO Americas Slide 26
MI-NA. 28.03.2012
IPO Americas.
BMW EfficientDynamics – THE „140g-Fleet“ 52 Models at maximum 140g CO2/km BMW 520d: 135 kW / 184 PS 4,9 l / 129 g
BMW 520d Touring: 135 kW / 184 PS 5,1 l / 135 g
BMW 320d Touring: 135 kW / 184 PS 4,8 l / 128 g
BMW 320d: 135 kW / 184 PS 4,7 l / 125 g
BMW 320d*: 120 kW / 163 PS 4,1 l / 109 g
BMW 320d xDrive: 135 kW / 184 PS 5,2 l / 137 g
BMW 318d: 105 kW / 143 PS 4,5 l / 119 g
BMW 316d: 85 kW / 115 PS 4,5 l / 118 g
BMW 320d xDrive Touring: BMW 318d Touring: 135 kW / 184 PS 105 kW / 143 PS 5,3 l / 140 g 4,5 l / 120 g
BMW 316d Touring: 85 kW / 115 PS 4,5 l / 119 g
BMW 320d Coupé: 135 kW / 184 PS 4,7 l / 125 g
BMW 320d xDrive Coupé: 135 kW / 184 PS 5,2 l / 137 g
BMW 320d Cabrio: 135 kW / 184 PS 5,1 l / 135 g
BMW 123d 5-Türer: 150 kW / 204 PS 5,1 l / 135 g
BMW 120d 5-Türer: 130 kW / 177 PS 4,7 l / 125 g
BMW 118d 5-Türer: 105 kW / 143 PS 4,5 l / 119 g
BMW 116d 5-Türer: 85 kW / 115 PS 4,5 l / 118 g
BMW 123d 3-Türer: 150 kW / 204 PS 5,1 l / 135 g
BMW 120d 3-Türer: 130 kW / 177 PS 4,7 l / 125 g
BMW 118d 3-Türer: 105 kW / 143 PS 4,5 l / 119 g
BMW 116d 3-Türer: 85 kW / 115 PS 4,5 l / 118 g
BMW 123d Coupé: 150 kW / 204 PS 5,1 l / 135 g
BMW 120d Coupé: 130 kW / 177 PS 4,7 l / 125 g
BMW 118d Coupé: 105 kW / 143 PS 4,5 l / 119 g
BMW 123d Cabrio: 150 kW / 204 PS 5,3 l / 140 g
BMW 120d Cabrio: 130 kW / 177 PS 5,0 l / 133 g
BMW 118d Cabrio: 105 kW / 143 PS 4,9 l / 129 g
BMW X1 sDrive20d: 130 kW / 177 PS 5,3 l / 139 g
BMW X1 sDrive18d: 105 kW / 143 PS 5,2 l / 136 g
MINI One Countryman: 72 kW / 98 PS 6,0 l / 139 g
MINI One D Countryman: 66 kW / 90 PS 4,4 l / 115 g
MINI Cooper Countryman: 90 kW / 122 PS 6,0 l / 140 g
MINI Cooper D Countryman: 82 kW / 112 PS 4,4 l / 115 g
MINI Cooper D ALL4 Countryman: 82 kW / 112 PS 4,9 l / 129 g
MINI One: 55 kW / 75 PS 5,4 l / 127 g
MINI One MINIMALIST: 55 kW / 75 PS 5,1 l / 119 g
MINI One: 72 kW / 98 PS 5,4 l / 127 g
MINI One MINIMALIST: 72 kW / 98 PS 5,1 l / 119 g
MINI One D: 66 kW / 90 PS 3,8 l / 99 g
MINI Cooper: 90 kW / 122 PS 5,4 l / 127 g
MINI Cooper D: 82 kW / 112 PS 3,8 l / 99 g
MINI Cooper S: 135 kW / 184 PS 5,8 l / 136 g
MINI One Clubman: 72 kW / 98 PS 5,5 l / 129 g
MINI One D Clubman: 66 kW / 90 PS 3,9 l / 103 g
MINI Cooper Clubman: 90 kW / 122 PS 5,5 l / 129 g
MINI Cooper D Clubman: 82 kW / 112 PS 3,9 l / 103 g
MINI Cooper S Clubman: 135 kW / 184 PS 5,9 l / 137 g
MINI One Cabrio: 72 kW / 98 PS 5,7 l / 133 g
MINI Cooper Cabrio: 90 kW / 122 PS 5,7 l / 133 g
MINI Cooper D Cabrio: 82 kW / 112 PS 4,0 l / 105 g
MINI Cooper S Cabrio: 135 kW / 184 PS 6,0 l / 139 g
Verbrauchsangaben: Liter/100 km im EU-Testzyklus, CO2 Angaben: g/km.
* EfficientDynamics Edition
BMW Group Mexico IPO Americas Slide 27
BMW Group. FWD enables high diversification in vehicles with parts produced at the same time for higher volumes and sinergies. • • • •
2 Brands 2 Vehicle classes 4 Platforms 3 Seat levels
=> Wide spectrum of vehicles.
… high communality Front drive and Power Train
Same building area over all derivatives: Local arrangement
Front Axle Front Axle Support Engine carrier Engines cooling package Exhaust system Battery
IHKA
Interior
Local arrangement Body esp. tunnels Front seats Shift lever position Emergency brake Controllers
High differentiation…
Steering column Pedals Wiring harness guidance Carrying structure
Rear drivetrain Same building area over all derivatives:
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Firewall module
Same engine compartment over all derivatives: Local arrangement:
Same building area over all derivatives: Local arrangement Rear axle All wheel drive strand Muffler Semi saddle tank Option SCR Emergency wheel UKL I analogue R56 Emergency wheel UKL II in the baggage compartment
Cost and variance intensive
modules will be realize in communal basis: => High quantity of equal and synergy parts
BMW Group Mexico IPO Americas Slide 28
IPO Americas.
Premium segment is expected to grow. The small/compact car class is growing fastest. Premium segment: Growth 2008-2022: 41% Annual growth: 2,5% China: more than 7% per year
Sectors of Growth: Annual growth small/ compact car class: 3,1% Stable Growth in the Medium and upper medium class
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Source: Global Insight
BMW Group Mexico IPO Americas Slide 29
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IPO Americas.
Strategic Assumptions. Long term growth of global economics: Highest growth rates in emerging markets of Latin America and Asia.
BMW Group Mexico IPO Americas Slide 30
IPO Americas.
Introduction & Status. • BMW ´s IPO Network has the focus on Natural Hedging • Ideal is a sourcing in regions which offers both benefits.
and Factor Costs potentials.
GBP USD
Americas
USD
YEN
Asia USD USD
Natural Hedging
ZAR IPO: International Purchasing Office
Factor Costs
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BMW Group Mexico IPO Americas Slide 31
IPO Americas.
Introduction & Status. Two TOP regions; Americas and Asia were created. In order to minimize the exchange rate risks, regional Natural Hedging targets for 2012 have been allocated. The IPO Americas was created on September 2008.
Asia
Americas China
Mexico
International Purchasing Office (IPO) MI-NA. 28.03.2012
BMW Group Mexico IPO Americas Slide 32
IPO Americas.
Mexico has many advantages to export to Europe.
Americas
Natural Hedging Factor Costs
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USD
Strengths • Geographical Location. • Low cost manufacturing with design, technology and high quality standards available. • Economy Indexed to US Dollar. • 11 Trade Agreements with 43 countries. • Free Trade Agreement with the European Community. • More than 50 years producing vehicles and parts. • High exports volume of vehicles and parts to the most competitive markets e.g. Europe, USA, Japan, etc.
BMW Group Mexico IPO Americas Slide 33
IPO Americas.
Process Portafolio. •Market analysis
•1
•Supplier identification and •2 evaluation
• Environmental framework • Regional GS potentials • Competitive / Cost analysis • Supply relations n-tier chain
•Support Supplier selection process
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•3
•Industrialization and series support
•4
BMW Group Mexico IPO Americas Slide 34
IPO Americas. Responsibilities. New Supplier Selection.
The IPO Americas is responsible to evaluate potential new suppliers in the region through a SPS process which is reported to Munich when a sourcing process is being done.
Once a supplier has been nominated, systematical requalification allow a continuous improvement of our supplier pool.
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BMW Group Mexico IPO Americas Slide 35
IPO Americas. Responsibilities. Project Launch & Product Release.
The QMT is responsible to ensure the launch of new projects, that the commodities under his responsibility are delivered on time, in the right quantity and with the expected quality. Launch Team leaders are responsible from development to EOP.
The IPO Americas is responsible to approve the PPAP of products with regard to their function, dimension, cosmetic and various specifications.
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BMW Group Mexico IPO Americas Slide 36
IPO Americas. Serial Production.
Once per month the suppliers are rated for a competence and performance index, in a worldwide system called LPKM (Lieferanten Performance Kompetenz Management), this tool is used for preventive and reactive activities as well as escalation process which may lead even to a business on hold.
When a problem is found in any of the BMW assembly plants, the IPO Americas is involved through a PQM - Parts Quality Management process in which the parts are sent to the supplier, root cause is found, contention and definitive solutions are defined. MI-NA. 28.03.2012
BMW Group Mexico IPO Americas Slide 37
IPO Americas. Serial Production.
If the supplier is sending parts out of specification, he is measured through a non conformance PARTS PER MILLION indicator - called PPM in the industry. Supplier PPM Rating is basis for escalation process which may include business on hold.
The IPO Americas is responsible to control and follow up on warranty issues that are product and/or process related. Root causes are identified and measures implemented. The so called GWK are tracked on basis of defects per 100 vehicles and in Euros per part. MI-NA. 28.03.2012
BMW Group Mexico IPO Americas Slide 38
IPO Americas. Number One Supply Chain. QMT IPO Americas Mexico KIFAs Worldwide
Production Division
Logistics in Production Locations
Suppliers
Global Sourcing Americas
Quality Structure in Production Location
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R&D
Launch Teams in Munich and Production Location
Purchasing Munich
BMW Group Mexico IPO Americas Slide 39
IPO Americas.
Mexico Purchasing Facts. 2009
2010
2011
2012 (FC)
Purchasing volume
600 MIO USD
850 MIO USD +42%
1,500 MIO USD +76%
2,200 MIO USD +47%
Direct & indirect employees generated
6,700
7,150 +7%
12,300 +72%
15,000 +22%
•The International Purchasing Office (IPO) Americas was created in September 2008.
(MIO USD)
•Currently BMW has in Mexico 64 suppliers were goods are manufactured in 91 plants across the territory.
2.500
•620 manufacturing locations have been evaluated by the IPO.
1.000
•In 2010, our suppliers in Mexico invested 70 MIO USD. MI-NA. 28.03.2012
Purchasing volume in Mexico 2.200
2.000 1.500 1.500 850 600
500 2009
2010
2011 (FC)
2012 (FC)
IPO Americas. Current BMW Mexican Suppliers & Employees Generated.
BMW Group Mexico IPO Americas Slide 40
Sonora: 800 •Leoni – aux harness: 716 •Tyco – fuse box: 8 •Continental – TCU: 136
Chihuahua: 1600
Coahuila: 300 •Takata – knieschutz: 48 •Magna PWT – transfer case: 86 •Stabilus – spindle drive: 48
Total: 91 Plants
Nuevo Leon: 200 •Preh – IHKA, FKA: 30
Tamaulipas: 300
•Magna Mirrors – actuators: 26
•Autokabel – battery cables: 700
•Zenda Leather – seat covers: 108
•Lear – JBBF, B+ vertieler, BCO & SAT: 56
•TRW – head protection systems: 32
•Lear – seat structure: 16
•Takata – air bags: 90
•Conti-Temic – wheel speed sensor:18
•ALPS – switches: 12
12,300 Employees
•JCI – CID: 148 •Delphi – FZD roof module: 26
•Nemak – cylinder heads: 30
•Polytech – flexnet: 20
•Continental Automotive – washer lines: 8
•Hutchinson – AC lines: 40
•BOSCH – PDC: 100
•TRW – seat belts: 30
•Automotive Lighting – Head/tail lamps: 160
•Leoni – cable channels: 28
Puebla: 800
•Valeo WS – Rear wiper system: 8
•Aunde – seat covers fabric: 26 •TK Presta – steering tube: 34 •Scherer & Trier - door guides: 70
•Superior – Rims: 46
•Lupini – badge, emblems: 22
•Visteon – SDARS: 18
•Kayser – hoses-Canister: 12
•Peiker – Microphones: 14 •Lear – Seats: 476
•Benteler – suspension, axle carrier: 66
•Faurecia – door panels, arm rest: 460
Jalisco: 200
San Luis Potosi: 4400
•Hella – head/tail lamps, chmls: 30
•Draexlmaier – main harness, interior: 4232
•Continental - cluster: 60 •ZF Sachs – struts: 52
•Valeo WS – rear wiper system: 14
•Sumida AG – ferrite antennas: 8
•TK Bilstein Sasa – stabilizer bar: 28
•Flextronics – interior lamps: 10
•Arvin Meritor – window regulators: 44 •Huf – remote key: 30 •SKF – bearings: 24 •Mahle – air filter: 40 •Veritas – transmision lines: 20 •JCI: Head Rest: 25
Zacatecas: 60 •DM PSS – Speakers (bass): 52
Aguascalientes: 80 •Sensata – pressure sensors: 76
Guanajuato: 1200 •Bader – leather: 1042 •BOS – trunk cover: 48
Queretaro: 1000
•Continental – wheel speed sensor: 32
•Brose – window lifters: 52
•Hutchinson – engine hoses: 50
•Woco – pedals: 6
•Pierburg – electric water pump: 18
•Auma Tec – die casting: 18
Edo. De Mexico: 1200 •BOSCH – frt wiper system: 30
•GST- Leather: 50
•Flex & Gate – pedals structure: 40
•Kostal – steering column switches: 104 •Valeo CC – HVAC: 506
•Eaton – AC lines: 144
•Ronal – wheels: 200
•Contitech – AC lines: 175
•TRW – servo booster assy: 44
•Autoliv – seat belts: 92
Distrito Federal: 400
•Mann+Hummel – filters: 16
•Vibracoustic – airsprings: 102
•Lear Frames – seat structure: 314
•Valeo Sylvania – tail lamps: 100
•Plastic Tec– air vents: 12
•Hella - head/tail lamps, chmls: 30
•Dana – gear sets: 340
•ZF Lemforder – wheel articulation: 34
•TI Group – Gasoline lines: 36
Morelos: 200
Tlaxcala: 1400
•Bocar- Plastic Components: 15
•SG Sekurit – windshield: 138
•Eugen Wexler – interior plastic parts: 108
•Continental – FRM: 22
•Grammer – head rest: 1326
•Anvis Group – casting service parts: 6
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•Harman Beker-Audio System: 20
•Mecasa (SAG) – dormstrebe: 38 •Bocar-Console Braket: 20
BMW Group Mexico IPO Americas Slide 41
IPO Americas.
Potential manufacturing facilities already evaluated by the IPO Americas since October 2008 (SPE´S). 450 415 400
Total: 260 locatios evaluated.
350 300 250 200 150 100
17
15
5
3 Nicaragua
30
Honduras
32
Colombia
38
50
Costa Rica
65
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Argentina
Brazil
Canada
USA
Mexico
0
BMW Group Mexico IPO Americas Slide 42
MI-NA. 28.03.2012
IPO Americas.
Thank you for listening.