SUMMER COLLECTION 2014 RETAILER CATALOGUE

WATCHES & JEWELRY SPRING / SUMMER COLLECTION 2014 RETAILER CATALOGUE FOR RETAILER ONLY THE BRAND  ____________________________ 4 CONTENT WATCHES...
Author: Emery Roberts
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WATCHES & JEWELRY SPRING / SUMMER COLLECTION 2014 RETAILER CATALOGUE

FOR RETAILER ONLY

THE BRAND  ____________________________ 4

CONTENT

WATCHES  ______________________________ 6 Ladies  __________________________________ 8 Gents  _________________________________ 21 Visual Merchandising  ______________________ 37

JEWELRY  ______________________________ 41 Ladies  _________________________________ 43 Gents  _________________________________ 60 Visual Merchandising  ______________________ 66

CONTACT  ____________________________ 70

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THE BRAND

In 1969, Tommy Hilfiger began his retail career while still in high school with $125 and 20 pairs of bell-bottom jeans. This entrepreneurial spirit mixed with raw talent led him to establish a small chain of retail stores, where he designed the clothes people wanted but could never find. In 1985, Hilfiger introduced his signature collection of menswear. Since its inception, the Tommy Hilfiger brand has been built on a powerful design philosophy: Adding fresh, new perspective to traditional, all-American stylings. This approach proved so compelling, that in less than two decades, the Company grew from a single line into a global business encompassing a wide range of products. From menswear and womenswear to licensing agreements in accessories, footwear, fragrance and more, Tommy Hilfiger has become a fashion icon. In 2001, Tommy Hilfiger entered into an exclusive, ongoing licensing agreement with Movado Group, Inc. for the well

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known watch company to design, manufacture and distribute Tommy Hilfiger Watches worldwide. Meticulously designed to complement the Tommy Hilfiger lifestyle and brand aesthetic, the launch collection combined a cool, classic sophistication with quality craftsmanship. Today’s Tommy Hilfiger watches remain true to the brand’s original design concept. Sporting a traditional American style with a modern twist, the latest Tommy Hilfiger watch collection ranges from stainless steel chronographs and multi-eye models, to chic designs with genuine diamonds, reversible bands, iconic Tommy Hilfiger detailing like plaid etching, and signature Tommy Hilfiger fabrics and colors. Launched during Spring 2011, the new Tommy Hilfiger Jewelry collection is stylish, liberated and naturally sexy. Across five fashion groups, the collection offers items for all occasions – all with a fashionable twist for her and for him.

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CASE / WATER RESISTANT

CASE MATERIAL / BEZEL / DIAL

MOVEMENT

STRAP / BRACELET

Case diameter

Stainless steel

Date

Stainless steel bracelet

Case dimensions

Aluminum

Multi-Function

Plastic bracelet

Water resistance

Ceramic

Chronograph

TR90 bracelet

Plastic

Quartz movement

Mesh bracelet

Enamel

Digital

Genuine leather strap

Yellow Gold Ip

GMT

Silicone strap

Rose Gold Ip

Automatic movement

Rubber strap

Black Ip

Tortoise bracelet

Silicone

Acetate bracelet

TR90

Textile strap / other

Acetate

Double wrap strap

Tortoise

Interchangeable strap

Mineral glass

Reversible strap

Mother-of-pearl

Band/Lug Width

Crystals

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LADIES

AINSLEY

SKU 1781311 EUR 179

LADIES – SPORT LUXURY

SKU 1781310 EUR 169

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LADIES – CASUAL SPORT

AVERIL

NEW!

10

SKU 1781383 EUR 149

NEW!

NEW!

NEW!

SKU 1781384 EUR 169

SKU 1781385 EUR 169

SKU 1781408 EUR 149

NEW!

NEW!

NEW!

SKU 1781421 EUR 149

SKU 1781422 EUR 139

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CALLIE

LADIES – PREPPY SPORT

SKU 1781420 EUR 149

DYLAN

LADIES – PREPPY SPORT 12

NEW!

NEW!

SKU 1781424 EUR 149

SKU 1781425 EUR 149

NEW!

NEW!

NEW!

SKU 1781427 EUR 149

SKU 1781428 EUR 159

SKU 1781429 EUR 159

NEW!

NEW!

NEW!

SKU 1781406 EUR 119

SKU 1781407 EUR 129

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EMMIE

LADIES – CITY CLASSIC

SKU 1781405 EUR 139

GRACIE

LADIES – SPORT LUXURY 14

SKU 1781204 EUR 199

SKU 1781249 EUR 169

SKU 1781251 EUR 179

SKU 1781252 EUR 189

SKU 1781254 EUR 199

SKU 1781266 EUR 199

NEW!

SKU 1781412 EUR 149

SKU 1781413 EUR 169

SKU 1781414 EUR 169

NEW!

NEW!

NEW!

SKU 1781415 EUR 149

SKU 1781431 EUR 139

SKU 1781432 EUR 139

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KIMMIE

NEW!

LADIES – CASUAL SPORT

NEW!

LIV

LADIES – CASUAL SPORT 16

NEW!

NEW!

SKU 1781395 EUR 169

SKU 1781396 EUR 169

NEW!

NEW!

SKU 1781397 EUR 149

SKU 1781398 EUR 169

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PIPER

SKU 1781334 EUR 179

LADIES – SPORT LUXURY

SKU 1781333 EUR 189

LADIES – SPORT LUXURY

SERENA

NEW!

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SKU 1781388 EUR 179

NEW!

NEW!

NEW!

SKU 1781391 EUR 179

SKU 1781392 EUR 199

SKU 1781393 EUR 199

NEW!

NEW!

NEW!

SKU 1781402 EUR 149

SKU 1781403 EUR 159

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TINSLEY

LADIES – CASUAL SPORT

SKU 1781399 EUR 129

TONI

LADIES – SPORT LUXURY 20

SKU 1781374 EUR 149

SKU 1781375 EUR 149

GENTS

ARLINGTON

GENTS – CASUAL SPORT 22

SKU 1790728 EUR 199

SKU 1790729 EUR 189

SKU 1790999 EUR 159

SKU 1791017 EUR 159

NEW!

NEW!

SKU 1791001 EUR 179

SKU 1791002 EUR 159

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ASH

NEW!

GENTS – COOL SPORT

NEW!

BARON

GENTS – COOL SPORT 24

SKU 1790973 EUR 179

SKU 1790975 EUR 189

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BRADY

SKU 1790903 EUR 189

GENTS – CASUAL SPORT

SKU 1790892 EUR 169

GENTS – COOL SPORT

BRANDON

NEW!

NEW!

SKU 1791008 EUR 169

SKU 1791011 EUR 159

NEW!

SKU 1791012 EUR 169

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COLTON

SKU 1790939 EUR 199

GENTS – SPORT LUXURY

SKU 1790937 EUR 189

FITZ

GENTS – SPORT LUXURY 28

SKU 1790968 EUR 179

SKU 1790969 EUR 189

NEW!

NEW!

NEW!

SKU 1791006 EUR 189

SKU 1791007 EUR 179

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FREDERICK

GENTS – CASUAL SPORT

SKU 1791004 EUR 179

GENTS – CASUAL SPORT

GABE

SKU 1710335 EUR 179

SKU 1710336 EUR 179

SKU 1710337 EUR 179

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SKU 1710342 EUR 149

SKU 1710343 EUR 149

NEW!

NEW!

NEW!

SKU 1710344 EUR 159

SKU 1710345 EUR 159

SKU 1710346 EUR 159

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GEORGE

NEW!

GENTS – CASUAL SPORT

NEW!

GENTS – CASUAL SPORT

GRAHAM

NEW!

NEW!

SKU 1791013 EUR 149

SKU 1791014 EUR 149

NEW!

SKU 1791015 EUR 159

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SKU 1791047 EUR 199

SKU 1791029 EUR 189

NEW!

NEW!

SKU 1791030 EUR 189

SKU 1791031 EUR 199

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GRANT

NEW!

GENTS – SPORT LUXURY

NEW!

JACKSON

GENTS – COOL SPORT 34

SKU 1790683 EUR 199

SKU 1790684 EUR 199

SKU 1791040 EUR 149

SKU 1791041 EUR 149

NEW!

SKU 1791043 EUR 149

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OWEN

NEW!

GENTS – COOL SPORT

NEW!

TYLER

GENTS – CASUAL SPORT 36

SKU 1790858 EUR 189

SKU 1790860 EUR 199

CAMPAIGN VISUAL GENTS

LADIES

GENTS

CASUAL SPORT

CASUAL SPORT

CITY CLASSIC

SPORT LUXURY

COOL SPORT

COOL SPORT

SPORT LUXURY

WINDOW PLANNING

CITY CLASSIC

BASIC RULES • M erchandise by Men’s / Women’s • M erchandise by product Category, Family, and Product Segmentation : Sport/Classic • A lways merchandise watches vertically • L ine up watch dials side by side to ensure that watches are at an even level • P lace larger case/dial collections in back for optimal visibility • C reate space between the categories to clearly define segments • F ashion newness and advertised styles should be well highlighted in focal areas and positioned in front of the campaign images • S et Watches to the correct date and time • W atch crowns should always be pushed in to avoid dust and moisture from corroding the movement • A void poor lighting PREPARE YOUR DISPLAY • C leanliness is a sign of professionalism; avoid dirt, fingerprints and dust • E nsure caseline Fixture and case counter tops are clean and clutter free • U se a clean, damp cloth to wipe away dirt • D o not use cleaning products on the display • P olish all watches using a polishing cloth before merchandising

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VISUAL MERCHANDISING

CAMPAIGN VISUAL LADIES

PRODUCT SEGMENTATION

VISUAL MERCHANDISING

CASUAL SPORT

COOL SPORT

SPORT LUXURY

CITY CLASSIC

PREPPY SPORT

Alexandria

Aventura

Ainsley

Emmie

Callie

Averil

Carley

Avalon

Flagstaff

Dylan

Ellery

Jourdan

Emily

Jacquelyn

Hadley

Jules

Gracie

Madison

Harper

Julia

Kelsey

Madison Reversible

Hayley

Reese

Moab

Olivia

K2

Riverside

Piper

Westport

Kimmie

Sidney

Ritz

Liv

Skyla

Serena

Maxi

Sidney

Reily

Taylor

Tinsley

Toni

Victoria

Zoey

Arlington

Andy

Bayside

Andre

Brady

Ash

Colton

Arthur

Frederick

Baron

Fitz

Branson

Gabe

Blake

Grant

Harrison

George

Brandon

Weston

Graham

Cal

Kip

Cole

Noah

Cooper

Peyton

Eton

Ryan

Grand Prix

Sam

Jackson

Skywinder

Jax

Tyler

Kiefer Luis M2 Mariner Max Owen Preston Riverside Ryder Turner Windsurf

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INCASE MULTI-LEVEL « Modular Display » · Watch Capacity: 90

LARGE WINDOW KIT W 69,8 x D 56,6 x H 42,4 cm · Watch Capacity: 80-90

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VISUAL MERCHANDISING

SMALL WINDOW KIT W 69,8 x D 56,6 x H 17,7 cm · Watch Capacity: 60-75

WINDOW DISPLAYS

INCASE SINGLE-LEVEL W 59,9 x D 39,8 x H 17,7 cm · Watch Capacity: 75-80

VISUAL MERCHANDISING

SHOP-IN-SHOP PROGRAMM

Three-shelves tower Two-shelves tower Free Standing Wall Case Watch Display Watch showcase

NEW TOMMY HILFIGER WATCHES SHOP-IN-SHOP

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Stainless steel

Diameter

Plastic

Length

Enamel

Width

Yellow Gold Ip Rose Gold Ip

Stackable

Mother-of-pearl

Interlocking

Crystals

Double wrap strap

Textile / other Silicone strap Genuine leather strap

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LADIES

CASUAL CORE

SKU 2700259 EUR 49

SKU 2700416 EUR 69

44

CLASSIC SIGNATURE

SKU 2700034 EUR 79

SKU 2700041 EUR 69

45

CLASSIC SIGNATURE

SKU 2700279 EUR 59

SKU 2700280 EUR 69

SKU 2700281 EUR 89

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CLASSIC SIGNATURE

SKU 2700310 EUR 69

SKU 2700342 EUR 89

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CLASSIC SIGNATURE

NEW!

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SKU 2700396B EUR 59

SKU 2700487B EUR 69

SKU 2700396C EUR 59

SKU 2700487C EUR 69

SKU 2700396D EUR 59

SKU 2700487D EUR 69

SKU 2700396E EUR 59

SKU 2700487E EUR 69

SKU 2700401B EUR 59

SKU 2700400C EUR 49

SKU 2700401C EUR 59

SKU 2700400D EUR 49

SKU 2700401D EUR 59

SKU 2700400E EUR 49

SKU 2700401E EUR 59

CLASSIC SIGNATURE

SKU 2700400B EUR 49

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CLASSIC SIGNATURE 50

SKU 2700405 EUR 89

SKU 2700423 EUR 89

SKU 2700437 EUR 49

SKU 2700459 EUR 99

CLASSIC SIGNATURE

SKU 2700407 EUR 69

SKU 2700408 EUR 79

SKU 2700409 EUR 79

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CLASSIC SIGNATURE

NEW!

SKU 2700473 EUR 69

52

NEW!

NEW!

SKU 2700474 EUR 69

SKU 2700475 EUR 79

NEW!

NEW!

SKU 2700480B EUR 49

SKU 2700481B EUR 59

SKU 2700482B EUR 59

SKU 2700480C EUR 49

SKU 2700481C EUR 59

SKU 2700482C EUR 59

SKU 2700480D EUR 49

SKU 2700481D EUR 59

SKU 2700482D EUR 59

SKU 2700480E EUR 49

SKU 2700481E EUR 59

SKU 2700482E EUR 59

CLASSIC SIGNATURE

NEW!

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CLASSIC SIGNATURE

NEW!

SKU 2700498 EUR 69

54

NEW!

NEW!

SKU 2700499 EUR 79

SKU 2700500 EUR 79

NEW!

CLASSIC SIGNATURE

SKU 2700501 EUR 49

NEW!

NEW!

SKU 2700502 EUR 59

SKU 2700503 EUR 59

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CLASSIC SIGNATURE 56

NEW!

NEW!

SKU 2700497 EUR 99

SKU 2700518 EUR 119

NEW!

VALENTINE'S DAY

SKU 2700513 EUR 69

NEW!

NEW!

SKU 2700514 EUR 59

SKU 2700515 EUR 69

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VALENTINE'S DAY 58

NEW!

NEW!

SKU 2700527 EUR 79

SKU 2700528 EUR 79

NEW!

SKU 2700535 EUR 69

SKU 2700539 EUR 69

VALENTINE’S DAY

NEW!

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GENTS

CUFF LINKS

SKU 2700055 EUR 49

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MEN'S CASUAL

SKU 2700379 EUR 49

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SKU 2700380 EUR 49

MEN'S CASUAL

SKU 2700381 EUR 49

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MEN'S CASUAL 64

NEW!

NEW!

SKU 2700508 EUR 49

SKU 2700525 EUR 49

NEW!

SKU 2700532 EUR 49

SKU 2700533 EUR 49

NEW!

NEW!

SKU 2700534 EUR 39

SKU 2700536 EUR 39

MEN'S CASUAL

NEW!

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WINDOW PLANNING

VISUAL MERCHANDISING

CAMPAIGN VISUAL

CLASSIC

CLASSIC

ICONIC SEASONAL

MEN´S

CLASSIC

BASIC RULES • M erchandise by Men’s / Women’s • M erchandise by product Category and Family • F ashion newness and advertising styles should be well highlighted in focal areas of the display • P rops should be proportionate to jewelry • H ills and valleys create points of interest • U se layering in moderation • F lank men´s product on the sides of the display • D isplay cufflinks in the box Always use • T he current display program elements Avoid • P oor lighting

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ICONIC

SEASONAL

Classic Signature

Chain Link

Camel

Coin Group

Casual Core

Flag Logo

Holiday Trend

Holiday

Island Girl

Cufflinks

Men´s Casual

Men´s Camp

PRODUCT SEGMENTATION

Valentine´s Day

DO’S & DON'TS General • D O Help the eye in finding the focal point easily • D ON’T Overload your display • D ON’T Double expose • D ON’T Merchandise Jewelry with Watches Jewelry on the display • D O Position jewelry so they are aligned on an equal level and at the optimum angle for case line visibility • D O Position jewelry with iconic signature details facing the customer • D O layer necklaces on bust form or ramps – short pendant necklaces with larger statement pieces • W hen merchandising earrings and rings, DO group in a set of 2 or more using a riser Bracelets & Bangles on bangle bars • D O Position bracelets / bangles with iconic signature details facing the customer • D O Ensure bracelets/bangles are spaced evenly apart and at the optimum angle for case line visibility Ticketing • D O Ensure tickets are hidden underneath or the backside of the jewelry piece • D O Ensure the TH logo side of tag faces customer

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VISUAL MERCHANDISING

CLASSIC

WINDOW DISPLAYS

VISUAL MERCHANDISING

Incase display · SKU 1701109 W35cm x D35cm x H25cm Capacity: 25-30 SKU

Counter kit · SKU 1701110 W35cm x D35cm x H25cm Capacity: 35-45 SKU

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Counter kit · SKU 1701110 W35cm x D35cm x H25cm Capacity: 35-45 SKU

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VISUAL MERCHANDISING

WINDOW DISPLAYS

Small window kit · SKU 1701109 W35cm x D35cm x H25cm Capacity: 25-30 SKU

CONTACT

CHRONO EURO DIFFUSION Chaussée de Louvain, 456 - B-1380 Lasne Tel: +32 2 357 11 11 - Fax: +32 2 351 37 16 [email protected] - www.chronodiffusion.be

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