WATCHES & JEWELRY SPRING / SUMMER COLLECTION 2014 RETAILER CATALOGUE
FOR RETAILER ONLY
THE BRAND ____________________________ 4
CONTENT
WATCHES ______________________________ 6 Ladies __________________________________ 8 Gents _________________________________ 21 Visual Merchandising ______________________ 37
JEWELRY ______________________________ 41 Ladies _________________________________ 43 Gents _________________________________ 60 Visual Merchandising ______________________ 66
CONTACT ____________________________ 70
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THE BRAND
In 1969, Tommy Hilfiger began his retail career while still in high school with $125 and 20 pairs of bell-bottom jeans. This entrepreneurial spirit mixed with raw talent led him to establish a small chain of retail stores, where he designed the clothes people wanted but could never find. In 1985, Hilfiger introduced his signature collection of menswear. Since its inception, the Tommy Hilfiger brand has been built on a powerful design philosophy: Adding fresh, new perspective to traditional, all-American stylings. This approach proved so compelling, that in less than two decades, the Company grew from a single line into a global business encompassing a wide range of products. From menswear and womenswear to licensing agreements in accessories, footwear, fragrance and more, Tommy Hilfiger has become a fashion icon. In 2001, Tommy Hilfiger entered into an exclusive, ongoing licensing agreement with Movado Group, Inc. for the well
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known watch company to design, manufacture and distribute Tommy Hilfiger Watches worldwide. Meticulously designed to complement the Tommy Hilfiger lifestyle and brand aesthetic, the launch collection combined a cool, classic sophistication with quality craftsmanship. Today’s Tommy Hilfiger watches remain true to the brand’s original design concept. Sporting a traditional American style with a modern twist, the latest Tommy Hilfiger watch collection ranges from stainless steel chronographs and multi-eye models, to chic designs with genuine diamonds, reversible bands, iconic Tommy Hilfiger detailing like plaid etching, and signature Tommy Hilfiger fabrics and colors. Launched during Spring 2011, the new Tommy Hilfiger Jewelry collection is stylish, liberated and naturally sexy. Across five fashion groups, the collection offers items for all occasions – all with a fashionable twist for her and for him.
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CASE / WATER RESISTANT
CASE MATERIAL / BEZEL / DIAL
MOVEMENT
STRAP / BRACELET
Case diameter
Stainless steel
Date
Stainless steel bracelet
Case dimensions
Aluminum
Multi-Function
Plastic bracelet
Water resistance
Ceramic
Chronograph
TR90 bracelet
Plastic
Quartz movement
Mesh bracelet
Enamel
Digital
Genuine leather strap
Yellow Gold Ip
GMT
Silicone strap
Rose Gold Ip
Automatic movement
Rubber strap
Black Ip
Tortoise bracelet
Silicone
Acetate bracelet
TR90
Textile strap / other
Acetate
Double wrap strap
Tortoise
Interchangeable strap
Mineral glass
Reversible strap
Mother-of-pearl
Band/Lug Width
Crystals
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LADIES
AINSLEY
SKU 1781311 EUR 179
LADIES – SPORT LUXURY
SKU 1781310 EUR 169
9
LADIES – CASUAL SPORT
AVERIL
NEW!
10
SKU 1781383 EUR 149
NEW!
NEW!
NEW!
SKU 1781384 EUR 169
SKU 1781385 EUR 169
SKU 1781408 EUR 149
NEW!
NEW!
NEW!
SKU 1781421 EUR 149
SKU 1781422 EUR 139
11
CALLIE
LADIES – PREPPY SPORT
SKU 1781420 EUR 149
DYLAN
LADIES – PREPPY SPORT 12
NEW!
NEW!
SKU 1781424 EUR 149
SKU 1781425 EUR 149
NEW!
NEW!
NEW!
SKU 1781427 EUR 149
SKU 1781428 EUR 159
SKU 1781429 EUR 159
NEW!
NEW!
NEW!
SKU 1781406 EUR 119
SKU 1781407 EUR 129
13
EMMIE
LADIES – CITY CLASSIC
SKU 1781405 EUR 139
GRACIE
LADIES – SPORT LUXURY 14
SKU 1781204 EUR 199
SKU 1781249 EUR 169
SKU 1781251 EUR 179
SKU 1781252 EUR 189
SKU 1781254 EUR 199
SKU 1781266 EUR 199
NEW!
SKU 1781412 EUR 149
SKU 1781413 EUR 169
SKU 1781414 EUR 169
NEW!
NEW!
NEW!
SKU 1781415 EUR 149
SKU 1781431 EUR 139
SKU 1781432 EUR 139
15
KIMMIE
NEW!
LADIES – CASUAL SPORT
NEW!
LIV
LADIES – CASUAL SPORT 16
NEW!
NEW!
SKU 1781395 EUR 169
SKU 1781396 EUR 169
NEW!
NEW!
SKU 1781397 EUR 149
SKU 1781398 EUR 169
17
PIPER
SKU 1781334 EUR 179
LADIES – SPORT LUXURY
SKU 1781333 EUR 189
LADIES – SPORT LUXURY
SERENA
NEW!
18
SKU 1781388 EUR 179
NEW!
NEW!
NEW!
SKU 1781391 EUR 179
SKU 1781392 EUR 199
SKU 1781393 EUR 199
NEW!
NEW!
NEW!
SKU 1781402 EUR 149
SKU 1781403 EUR 159
19
TINSLEY
LADIES – CASUAL SPORT
SKU 1781399 EUR 129
TONI
LADIES – SPORT LUXURY 20
SKU 1781374 EUR 149
SKU 1781375 EUR 149
GENTS
ARLINGTON
GENTS – CASUAL SPORT 22
SKU 1790728 EUR 199
SKU 1790729 EUR 189
SKU 1790999 EUR 159
SKU 1791017 EUR 159
NEW!
NEW!
SKU 1791001 EUR 179
SKU 1791002 EUR 159
23
ASH
NEW!
GENTS – COOL SPORT
NEW!
BARON
GENTS – COOL SPORT 24
SKU 1790973 EUR 179
SKU 1790975 EUR 189
25
BRADY
SKU 1790903 EUR 189
GENTS – CASUAL SPORT
SKU 1790892 EUR 169
GENTS – COOL SPORT
BRANDON
NEW!
NEW!
SKU 1791008 EUR 169
SKU 1791011 EUR 159
NEW!
SKU 1791012 EUR 169
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27
COLTON
SKU 1790939 EUR 199
GENTS – SPORT LUXURY
SKU 1790937 EUR 189
FITZ
GENTS – SPORT LUXURY 28
SKU 1790968 EUR 179
SKU 1790969 EUR 189
NEW!
NEW!
NEW!
SKU 1791006 EUR 189
SKU 1791007 EUR 179
29
FREDERICK
GENTS – CASUAL SPORT
SKU 1791004 EUR 179
GENTS – CASUAL SPORT
GABE
SKU 1710335 EUR 179
SKU 1710336 EUR 179
SKU 1710337 EUR 179
30
SKU 1710342 EUR 149
SKU 1710343 EUR 149
NEW!
NEW!
NEW!
SKU 1710344 EUR 159
SKU 1710345 EUR 159
SKU 1710346 EUR 159
31
GEORGE
NEW!
GENTS – CASUAL SPORT
NEW!
GENTS – CASUAL SPORT
GRAHAM
NEW!
NEW!
SKU 1791013 EUR 149
SKU 1791014 EUR 149
NEW!
SKU 1791015 EUR 159
32
SKU 1791047 EUR 199
SKU 1791029 EUR 189
NEW!
NEW!
SKU 1791030 EUR 189
SKU 1791031 EUR 199
33
GRANT
NEW!
GENTS – SPORT LUXURY
NEW!
JACKSON
GENTS – COOL SPORT 34
SKU 1790683 EUR 199
SKU 1790684 EUR 199
SKU 1791040 EUR 149
SKU 1791041 EUR 149
NEW!
SKU 1791043 EUR 149
35
OWEN
NEW!
GENTS – COOL SPORT
NEW!
TYLER
GENTS – CASUAL SPORT 36
SKU 1790858 EUR 189
SKU 1790860 EUR 199
CAMPAIGN VISUAL GENTS
LADIES
GENTS
CASUAL SPORT
CASUAL SPORT
CITY CLASSIC
SPORT LUXURY
COOL SPORT
COOL SPORT
SPORT LUXURY
WINDOW PLANNING
CITY CLASSIC
BASIC RULES • M erchandise by Men’s / Women’s • M erchandise by product Category, Family, and Product Segmentation : Sport/Classic • A lways merchandise watches vertically • L ine up watch dials side by side to ensure that watches are at an even level • P lace larger case/dial collections in back for optimal visibility • C reate space between the categories to clearly define segments • F ashion newness and advertised styles should be well highlighted in focal areas and positioned in front of the campaign images • S et Watches to the correct date and time • W atch crowns should always be pushed in to avoid dust and moisture from corroding the movement • A void poor lighting PREPARE YOUR DISPLAY • C leanliness is a sign of professionalism; avoid dirt, fingerprints and dust • E nsure caseline Fixture and case counter tops are clean and clutter free • U se a clean, damp cloth to wipe away dirt • D o not use cleaning products on the display • P olish all watches using a polishing cloth before merchandising
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VISUAL MERCHANDISING
CAMPAIGN VISUAL LADIES
PRODUCT SEGMENTATION
VISUAL MERCHANDISING
CASUAL SPORT
COOL SPORT
SPORT LUXURY
CITY CLASSIC
PREPPY SPORT
Alexandria
Aventura
Ainsley
Emmie
Callie
Averil
Carley
Avalon
Flagstaff
Dylan
Ellery
Jourdan
Emily
Jacquelyn
Hadley
Jules
Gracie
Madison
Harper
Julia
Kelsey
Madison Reversible
Hayley
Reese
Moab
Olivia
K2
Riverside
Piper
Westport
Kimmie
Sidney
Ritz
Liv
Skyla
Serena
Maxi
Sidney
Reily
Taylor
Tinsley
Toni
Victoria
Zoey
Arlington
Andy
Bayside
Andre
Brady
Ash
Colton
Arthur
Frederick
Baron
Fitz
Branson
Gabe
Blake
Grant
Harrison
George
Brandon
Weston
Graham
Cal
Kip
Cole
Noah
Cooper
Peyton
Eton
Ryan
Grand Prix
Sam
Jackson
Skywinder
Jax
Tyler
Kiefer Luis M2 Mariner Max Owen Preston Riverside Ryder Turner Windsurf
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INCASE MULTI-LEVEL « Modular Display » · Watch Capacity: 90
LARGE WINDOW KIT W 69,8 x D 56,6 x H 42,4 cm · Watch Capacity: 80-90
39
VISUAL MERCHANDISING
SMALL WINDOW KIT W 69,8 x D 56,6 x H 17,7 cm · Watch Capacity: 60-75
WINDOW DISPLAYS
INCASE SINGLE-LEVEL W 59,9 x D 39,8 x H 17,7 cm · Watch Capacity: 75-80
VISUAL MERCHANDISING
SHOP-IN-SHOP PROGRAMM
Three-shelves tower Two-shelves tower Free Standing Wall Case Watch Display Watch showcase
NEW TOMMY HILFIGER WATCHES SHOP-IN-SHOP
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Stainless steel
Diameter
Plastic
Length
Enamel
Width
Yellow Gold Ip Rose Gold Ip
Stackable
Mother-of-pearl
Interlocking
Crystals
Double wrap strap
Textile / other Silicone strap Genuine leather strap
42
LADIES
CASUAL CORE
SKU 2700259 EUR 49
SKU 2700416 EUR 69
44
CLASSIC SIGNATURE
SKU 2700034 EUR 79
SKU 2700041 EUR 69
45
CLASSIC SIGNATURE
SKU 2700279 EUR 59
SKU 2700280 EUR 69
SKU 2700281 EUR 89
46
CLASSIC SIGNATURE
SKU 2700310 EUR 69
SKU 2700342 EUR 89
47
CLASSIC SIGNATURE
NEW!
48
SKU 2700396B EUR 59
SKU 2700487B EUR 69
SKU 2700396C EUR 59
SKU 2700487C EUR 69
SKU 2700396D EUR 59
SKU 2700487D EUR 69
SKU 2700396E EUR 59
SKU 2700487E EUR 69
SKU 2700401B EUR 59
SKU 2700400C EUR 49
SKU 2700401C EUR 59
SKU 2700400D EUR 49
SKU 2700401D EUR 59
SKU 2700400E EUR 49
SKU 2700401E EUR 59
CLASSIC SIGNATURE
SKU 2700400B EUR 49
49
CLASSIC SIGNATURE 50
SKU 2700405 EUR 89
SKU 2700423 EUR 89
SKU 2700437 EUR 49
SKU 2700459 EUR 99
CLASSIC SIGNATURE
SKU 2700407 EUR 69
SKU 2700408 EUR 79
SKU 2700409 EUR 79
51
CLASSIC SIGNATURE
NEW!
SKU 2700473 EUR 69
52
NEW!
NEW!
SKU 2700474 EUR 69
SKU 2700475 EUR 79
NEW!
NEW!
SKU 2700480B EUR 49
SKU 2700481B EUR 59
SKU 2700482B EUR 59
SKU 2700480C EUR 49
SKU 2700481C EUR 59
SKU 2700482C EUR 59
SKU 2700480D EUR 49
SKU 2700481D EUR 59
SKU 2700482D EUR 59
SKU 2700480E EUR 49
SKU 2700481E EUR 59
SKU 2700482E EUR 59
CLASSIC SIGNATURE
NEW!
53
CLASSIC SIGNATURE
NEW!
SKU 2700498 EUR 69
54
NEW!
NEW!
SKU 2700499 EUR 79
SKU 2700500 EUR 79
NEW!
CLASSIC SIGNATURE
SKU 2700501 EUR 49
NEW!
NEW!
SKU 2700502 EUR 59
SKU 2700503 EUR 59
55
CLASSIC SIGNATURE 56
NEW!
NEW!
SKU 2700497 EUR 99
SKU 2700518 EUR 119
NEW!
VALENTINE'S DAY
SKU 2700513 EUR 69
NEW!
NEW!
SKU 2700514 EUR 59
SKU 2700515 EUR 69
57
VALENTINE'S DAY 58
NEW!
NEW!
SKU 2700527 EUR 79
SKU 2700528 EUR 79
NEW!
SKU 2700535 EUR 69
SKU 2700539 EUR 69
VALENTINE’S DAY
NEW!
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GENTS
CUFF LINKS
SKU 2700055 EUR 49
61
MEN'S CASUAL
SKU 2700379 EUR 49
62
SKU 2700380 EUR 49
MEN'S CASUAL
SKU 2700381 EUR 49
63
MEN'S CASUAL 64
NEW!
NEW!
SKU 2700508 EUR 49
SKU 2700525 EUR 49
NEW!
SKU 2700532 EUR 49
SKU 2700533 EUR 49
NEW!
NEW!
SKU 2700534 EUR 39
SKU 2700536 EUR 39
MEN'S CASUAL
NEW!
65
WINDOW PLANNING
VISUAL MERCHANDISING
CAMPAIGN VISUAL
CLASSIC
CLASSIC
ICONIC SEASONAL
MEN´S
CLASSIC
BASIC RULES • M erchandise by Men’s / Women’s • M erchandise by product Category and Family • F ashion newness and advertising styles should be well highlighted in focal areas of the display • P rops should be proportionate to jewelry • H ills and valleys create points of interest • U se layering in moderation • F lank men´s product on the sides of the display • D isplay cufflinks in the box Always use • T he current display program elements Avoid • P oor lighting
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ICONIC
SEASONAL
Classic Signature
Chain Link
Camel
Coin Group
Casual Core
Flag Logo
Holiday Trend
Holiday
Island Girl
Cufflinks
Men´s Casual
Men´s Camp
PRODUCT SEGMENTATION
Valentine´s Day
DO’S & DON'TS General • D O Help the eye in finding the focal point easily • D ON’T Overload your display • D ON’T Double expose • D ON’T Merchandise Jewelry with Watches Jewelry on the display • D O Position jewelry so they are aligned on an equal level and at the optimum angle for case line visibility • D O Position jewelry with iconic signature details facing the customer • D O layer necklaces on bust form or ramps – short pendant necklaces with larger statement pieces • W hen merchandising earrings and rings, DO group in a set of 2 or more using a riser Bracelets & Bangles on bangle bars • D O Position bracelets / bangles with iconic signature details facing the customer • D O Ensure bracelets/bangles are spaced evenly apart and at the optimum angle for case line visibility Ticketing • D O Ensure tickets are hidden underneath or the backside of the jewelry piece • D O Ensure the TH logo side of tag faces customer
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VISUAL MERCHANDISING
CLASSIC
WINDOW DISPLAYS
VISUAL MERCHANDISING
Incase display · SKU 1701109 W35cm x D35cm x H25cm Capacity: 25-30 SKU
Counter kit · SKU 1701110 W35cm x D35cm x H25cm Capacity: 35-45 SKU
68
Counter kit · SKU 1701110 W35cm x D35cm x H25cm Capacity: 35-45 SKU
69
VISUAL MERCHANDISING
WINDOW DISPLAYS
Small window kit · SKU 1701109 W35cm x D35cm x H25cm Capacity: 25-30 SKU
CONTACT
CHRONO EURO DIFFUSION Chaussée de Louvain, 456 - B-1380 Lasne Tel: +32 2 357 11 11 - Fax: +32 2 351 37 16
[email protected] - www.chronodiffusion.be
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