Successful Traffic Generation Strategies

TRAFFIC ROOTS by Jens P. Berget www.slymarketing.com www.twittervirtue.com www.marketingflop.com

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Successful Traffic Generation Strategies

Copyright and Disclaimer The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

Disclaimer: Please note the information contained within this document are for educational purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information no warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.

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Successful Traffic Generation Strategies

Who Is Jens P. Berget?

If you’ve already heard of me, chances are that you’ve also seen at least one of the two pictures above. I use them on my blogs, and I use them on my different profiles for various social media sites. My name is Jens P. Berget. I’m a fairly regular Norwegian man, 38 years old, with a passion for marketing. I have a wonderful wife, and two awesome kids. I have a master’s degree in political science. I’m currently working at a college in Norway, where I’m doing my best to recruit new students and developing new marketing strategies. I have written several articles, and a few eBooks, all about various topics of marketing. I’m also the author of three marketing blogs:

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Successful Traffic Generation Strategies

Slymarketing : http://www.slymarketing.com Twitter Virtue : http://www.twittervirtue.com Marketingflop : http://www.marketingflop.com If you want to share your thoughts and ideas, please contact me: Twitter: http://twitter.com/berget Facebook: http://facebook.com/jens.petter.berget

Resource List Throughout this eBook, the following products or services are mentioned or discussed: AWeber Blog Mastermind Commission Blueprint 2.0 Dreamhost Facebook Ads Guide Keyword Elite 2.0 Third Tribe Marketing TweetAdder Various Free Internet Marketing Reports

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Successful Traffic Generation Strategies

Why Is This eBook Free? Many Internet marketing associates have told me that I am nuts to be giving away this valuable eBook for free. Well, I’m not. The reason I’m giving away Traffic Roots is that I was struggling for a long time to understand the basics of Internet marketing. I had to visit a lot of websites and I had to read a lot blogs, buy too many eBooks and become a member of a huge amount of membership sites in order to understand what it’s all about. This eBook is my gift to you, because I don’t want you to end up doing the same mistakes as I did, and I don’t want you to spend as much money and time to finally understand what it’s all about. And, it’s not about a quick get rich scheme. It never is. It’s about a long-term strategy and it’s also about passion and commitment.

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Table of contents INTRODUCTION  

1  

HOSTING  YOUR  OWN  DOMAIN  

6  

BLOGGING  

7  

LIST  BUILDING  

10  

KEYWORD  RESEARCH  

11  

SEARCH  ENGINE  OPTIMIZATION  

20  

LINK  BUILDING  

31  

PAY  PER  CLICK  (PPC)  

46  

EMAIL  MARKETING  

55  

SOCIAL  MARKETING  

87  

PRESS  RELEASES  

104  

ARTICLE  MARKETING  

108  

DISCUSSION  FORUMS  

113  

CREATIVE  TRAFFIC  

120  

AUTOMATE  AND  OUTSOURCE  

127  

FINAL  WORDS  

129  

THE  FUTURE  OF  TRAFFIC  ROOTS  

130  

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Successful Traffic Generation Strategies

Introduction Drive-By Shooting I have been marketing online for a few years, maybe more than I few years, I’m actually not sure when I got started. I have been reading and studying. I have bought a lot of eBooks, software, and various products. Some of the products were awesome, and some really awful. Until now, I have been involved in what I like to refer to as drive-by shooting. Don't get me wrong. I'm using it as a metaphor. How I imagine drive-by shooting feels like when I’m holding the gun, and just waiting to pull the trigger. When you're in a car, driving, even though it might be slow, holding a gun and aiming at a target is probably difficult. We're moving, the target might be moving as well. Even if the target is standing still, it's hard to hit it while moving. Why do I feel like I've been involved in a drive by shooting? When you're in this business, marketing, and selling stuff online, without any blueprint, or without any mentors, it's really hard to hit the target. It's even hard to know who your target is. It's not that he's moving; it's more that he's invisible. One big problem when it comes to the real live drive-by-shooting is that it's a big chance that you might hit other people as well, and not just your target. You might hit people who are close by. This is not a problem when it comes to the drive-by-shooting I have been

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Successful Traffic Generation Strategies involved in. Well. It's difficult to hit anyone at all, and if you do, usually, he just ends up with a bruise. When it comes to marketing, you're in it for the kill, and you want to kill as many people as possible. This time, a kill is a metaphor for a sale. I wasn't testing and tracking my marketing, therefore, it was almost impossible to improve. It was like shooting at moving targets, or invisible targets, without understanding how I could actually hit someone. And when I got a hit, I was lucky. I received information about the hit, but I didn't understand why I had hit someone or how I could hit someone again. It was like starting all over every single time. I'm not involved in drive by shootings anymore. It's all because I joined Third Tribe Marketing. Third Tribe Marketing has changed the way I do business online, and it has changed my marketing. There are three reasons why I joined in the first place. 1) I wanted to learn from the most experienced, and the most successful people in the business. They have Q and A's, where we, the members, are asking the questions. The successful people are answering. This is a live event, but since I live in Norway, I only read the transcripts or listen to the audio. 2) The discussion forums are awesome. This is the place where all members, and the people behind the course, are chatting. This is where I spend most of my time when it comes to Third Tribe Marketing. I also like the fact that they recommend products. This way I don't have to trust myself anymore. I'm one of those people who always seem to buy every new product there is. And most of the new products really suck. I probably don’t have to tell you that. The thing with Third Tribe Marketing that has impressed me the most is, well it's

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Successful Traffic Generation Strategies actually two things. It's that world famous people like Darren Rowse, Brian Clark, Chris Brogan and Sonia Simone are chatting with and networking with people like myself. I have already learned a lot from this. And it's that they provide awesome seminars (that’s reason number 3), both full audio and transcripts, and even action sheets about what to do next. To me, Third Tribe Marketing is the reason why I stopped with drive by shooting. And in fact, it might have even saved my (marketing) life. Therefore, I really recommend Third Tribe Marketing. What I’m saying is, the first rule is that you need a mentor or at least some friends to help you out. Doing a business online is all about networking and sharing. There are many ways you can do this, but I believe that learning from the best is important, both when it comes to saving time and money. Let me tell you all more about this eBook, why I have written it, and how you benefit from it.

The Traffic Roots eBook This book is based on the concept of Third Tribe Marketing. You should deliver value, great content, awesome service, and then, only then, ask for the sale. Traffic Roots is about how to receive traffic to any website. It’s not about what to do with the traffic once you get it (it’s not about conversion). If you have any comments about this eBook or any of my work, please let me know at [email protected]. When it comes to being successful online, regardless of your niche market or whether you are creating your own products or working as an affiliate marketer, the lifeblood of any online business is in being able to generate highly targeted,

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Successful Traffic Generation Strategies consistent traffic to your websites. Without traffic, you will struggle to build a customer base, generate revenue or even build a brand online. It's as simple as that. General, bulk traffic however is useless apart from sucking bandwidth and potentially causing your server to crash. What you really need is relevant targeted traffic, the kind that consists of crowds of hungry buyers and prospects that are genuinely interested in your products and services. I wrote Traffic Roots so that you’ll be able to follow a step by step action plan, that will help you instantly flood your website with an unlimited amount of traffic, quickly, easily and absolutely free (well, most of it is free, and you can become successful by not paying for any service). While I'll also cover paid traffic strategies including press releases, the majority of the techniques featured within this eBook will cost you absolutely nothing but your time, to implement and set into motion. If you are a new online marketer or entrepreneur, utilizing free resources will help you get started with little to no investment cost, and as you begin to build your online business and start to make money with the products and services that you sell or promote, you can start to spend more money on outsourcing your marketing campaigns and consistently automating the process. To begin however, I'll help you set up a complete traffic generation system that you can manage and maintain completely on your own, so that you can minimize costs and focus on making money, rather than spending it.

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Successful Traffic Generation Strategies First, before you do any advertising, you need a product. I’m not going to find a product for you, or tell you how to create your own product. This eBook is not about that. You need to understand that this product of yours is something you really want to promote. Don’t just promote any product. It should be a product that you’re really passionate about or at least a product that you think is awesome. Don’t ever promote anything less than awesome. Let’s get started…

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Successful Traffic Generation Strategies

Hosting your own domain If I asked you to tell me what the most important rule of online business is what would you say? Not sure, well I don’t blame you, because it’s difficult, it really is. If you ask me, I would say that hosting and owning your domain is probably the most important rule. The reason is obvious. Think about it. If you’re selling something offline, it’s a lot easier to do it if you’re doing it from a regular store (when I say regular, I’m talking about a physical building). First you need a really awesome product or service, and then you need to sell it from somewhere. When people want more of it, they know where to buy it. The same goes for online businesses. You need your own domain. This is like the location of your business, and you know how important location is? In the offline world, location is almost as important as the product or service. That’s not entirely true, but it’s very important that you have a great location. If people can’t find your building, they won’t buy from you, no matter how awesome your product is. That’s why a short and easy to remember name is important in the online world. When they visit you once, people don’t usually buy, they usually end up searching other places as well, and then they might come back a few days later. If you have a short and easy to remember domain name, it would really help, not only for people to remember it, but also for the search engines to list your website. Think about it. If you consider these two options for your business, which one would you prefer? http://shoes.blogspot.com or http://shoes.com

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Successful Traffic Generation Strategies

There are many free options of creating and maintaining your business online. Lots of the free options are awesome, but when it comes to your (domain) name and your host (host is the company you pay rent to, they own your property, the difference is that you can do what you like with your property – that doesn’t happen in the offline world), you should only rely on the best. And the reason I’m saying that you never should go for a free option, is because it’s very cheap not to. The money you spend on your host and your domain is close to nothing. I recommend that you use Dreamhost. I have been using them for a long time, and I’m really satisfied with everything about them. They host all my three blogs, and there are never any problems. Now, let’s say that you own the name of your business (it’s short, easy to remember and descriptive). You’re hosting your website at Dreamhost, now all you need is content.

Blogging One of the most important parts of Internet marketing, and that should be part of any marketing strategy, is to include a blog. This is your content, not your store, but it could be. The important part of a blog is that it represents you and your company, it’s where you describe what you are doing and why you are doing it. The number one reason why blogging is important for any business is that blogging builds community between you and your readers/customers. Blogging platforms/software and added plugins make it easy to optimize your website for search engines with little knowledge of the field and get decent rankings in the SERPs (search engine result page). And since search engines

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Successful Traffic Generation Strategies simply love blogs, it’s fairly easy to get visitors to your blog. Blog software offers uncomplicated URL structure making it easy for search engine spiders to find and crawl blog frequently to improve SERP results. Blogging is a low-cost alternative to having a web presence, because it's easy to maintain and most of the software is open source and free (I use WordPress for all my blogs, and it’s completely free), you just need hosting. And hosting comes as cheap as $4.95 a month (and probably even cheaper). RSS is built right in making it easy for your readers to subscribe to your content Comments from your readers help you learn what your target market wants and needs. Blogging helps to position you as an expert in your field by sharing your knowledge on the subject. Keeps you in touch and in front of your reader on a consistent basis, as long as you putting content out there they will keep coming back for it. It’s easy to add social bookmarking plugins to help spread links to your blog. I’ll explain more about this later (read the chapter on social marketing). There are many free blogging platforms (I’m very satisfied with WordPress, and if you haven’t got a lot of experience as a blogger, I recommend that you try WordPress): Blogger - http://www.blogger.com Wordpress - http://www.wordpress.com LiveJournal - http://www.livejournal.com Thoughts - http://www.thoughts.com

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Successful Traffic Generation Strategies Freevlog - http://www.freevlog.org Blogster - http://blogster.com Bravenet - http://www.bravenet.com/webtools/journal Multiply - http://multiply.com Vox - http://vox.com Xanga - http://xanga.com Yahoo360 - http://360.yahoo.com There are many hosted blogging platforms: Wordpress - http://www.Wordpress.org Movable Type - http://www.movabletype.com Expression Engine - http://expressionengine.com Serendipity - http://www.s9y.org b2evolution - http://b2evolution.net Here’s a list of blogging tools and systems to help you build your community: My Blog Log - http://www.mybloglog.com Blog Catalog - http://www.blogcatalog.com FeedBurner - http://www.feedburner.com FeedBlitz - http://www.feedblitz.com Zookoda - http://www.zookoda.com Blog Poll - http://www.blogpoll.com Pingoat - http://www.pingoat.com/ AudioBlogger - http://audioblogger.com If you don’t already have a blog, you really should consider starting a blog today. It’s easy to create and maintain a blog, what’s difficult is to know exactly what to do in order to get a lot of visitors and to convert your visitors into buyers. That’s why I joined Blog Mastermind a while ago. This is an online course from Yaro

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Successful Traffic Generation Strategies Starak, a celebrity in the world of blogging. With his Blog Mastermind he will take you behind the scenes of his blogging empire and he’ll show you how he is earning a full time income blogging part time… I really recommend this course.

List Building One of the biggest mistakes I have ever made when it comes to doing business online, is not starting my list building right away. List building is more important than I can probably explain. The real reason why building a list is important is because online business is about relations and networking. When you build a list, you are asking people for their contact information. When you build your database of people, you can send them information and have a conversation with them whenever you want to. There are three important things to remember about building a list. 1) You need to offer them something in return for their contact information (you need to bribe them). 2) What you are offering in return for their contact information should be related to what kind of information you are going to be sending them in the future. If you’re selling coffee, and all of your communication with them will be about coffee, then you’ll need to offer them something related to coffee in return for their contact information. 3) You need to grab their attention. You grab their attention with a nice sign up form / subscription box, and you need to put it somewhere where they will see it. The sign up form can have many shapes, and there are many ways to do this. I’m using AWeber (more on this service later in the section about email marketing) for my email newsletters, and AWeber comes with many types of web

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Successful Traffic Generation Strategies forms, both inline, popover and lightboxes. I have been using AWeber for many years, and I really recommend it. Example of a web form:

Keyword Research In order to build the most effective marketing campaigns possible, choosing appropriate keywords is a vital component in being able to penetrate your market, and reach out to your target audience. Having a relevant, optimized keyword swipe file is an important element in nearly every traffic strategy online, from article marketing to effective search engine optimization. By identifying what keywords are being used by your target audience, you can ensure that your content is focused on implementing these keywords and keyword phrases, so that your website appears within search engines or directories whenever a potential prospect enters in similar keywords, searching for information in your niche.

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Successful Traffic Generation Strategies There are two types of keyword phrases or terms, known as “head terms” and “tail terms”. Head keyword terms are shorter keywords and phrases, while tail terms (otherwise called long-tail) are longer keywords consisting of three or more words in length, or that have less competition than directly competitive keyword phrases. For example, “true crime mystery book” would likely be searched for far fewer times per month than “books”. Head keywords tend to have a higher search volume but are more competitive, while long-tail keywords have a lower search volume but are often far easier to rank for. The best SEO campaigns will always include both long tail keywords and head (shorter) keywords and phrases. When it comes to conducting keyword research and compiling a listing of possible phrases to use, a large majority of new marketers give up, believing that analyzing and evaluating keywords is simply too difficult or time consuming.

Overlooking the importance of having a solid keyword swipe file will directly impact your ability to generate highly targeted, relevant traffic to your website, so it's extremely important that you learn exactly how to conduct keyword research as well as how to use these keyword lists that you create. If you are new to the idea of all this, rest assured that the process is actually incredibly simple, and better yet, by following this step by step action plan, you will be able to create as many different keyword lists as you need, in a matter of minutes.

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Successful Traffic Generation Strategies One thing to keep in mind before we begin to evaluate potential keywords, however, is that there are certain keywords in your market that will be very difficult, if not impossible to rank for. Usually these keywords are the primary keyword phrases in your market, such as 'weight loss' or 'golfing'. The reason why it's exceptionally difficult to rank for these keywords is simply due to the mass amount of competition who is also focusing on these keywords, many of which spend a great deal of money every day within pay per click marketplaces, ensuring that their position in the market is maintained. Rather than spending a lot of time trying to rank for overly competitive keyword phrases, it's always best to try alternative phrases, keywords that are still used by the majority of your customer base, but aren't so competitive. These are often referred to as 'long tail keyword phrases', because they consist of multiple words in one sentence, such as 'weight loss system for women', or 'golfing guide for newbies'. When it comes to general keywords (otherwise referred to as broad keyword phrases), competition is fierce and as previously mentioned, it would cost you a great deal of time and money to compete for these keywords, however choosing long tail (specific) phrases, you can still reach out to your market and drive in targeted traffic, while minimizing the time and costs involved in circulating your message and maximizing your exposure. So, how can you begin to evaluate potential keywords and determine what is being used by your prospective customer base? It all begins by using free tools and resources found online, including keyword

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Successful Traffic Generation Strategies evaluation tools such as WordTracker: http://www.Wordtracker.com KeyCompete: http://www.KeyCompete.com Compete: http://www.Compete.com Google: https://adwords.google.com/select/KeywordToolExternal With the KeyCompete tool, you are able to extract keyword lists from those used by your competition within Pay-Per Click (PPC) marketplaces and campaigns. You are also able to instantly evaluate the popularity of a specific keyword phrase based on the number of websites that feature these keywords within their website’s overall content.

Evaluating what keyword phrases your competition is focusing on is a great way to determine what keyword phrases are being used by potential visitors, in fact, following this method will save you an incredible amount of time since they’ve already done the work for you!

www.Compete.com

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Compete provides information including keywords and rank used by competitors in your market. They can be used to tell which keywords your competitors are targeting, and which ones they are ranking for. This can help you compete on a new level with them. What better way to beat out your competitors in the SERPs than to actually target the exact same keywords?

www.WordTracker.com     WordTracker is one of the most well-known and popular keyword tools. Its results aren’t the most accurate in terms of traffic numbers, but it does give you a wide variety of keywords. It is said that you should multiply the numbers it gives you by around 3-10 to get an accurate reflection of the total number of searches on Google, or on all major search engines. The paid version will allow you to get unlimited keywords at a time, but they also have a free version available at

http://freekeywords.wordtracker.com that will give you 100 keywords at a time. Here is a quick start action plan to exploring potential keywords quickly and easily: Visit:

https://adwords.google.com/select/KeywordToolExternal

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Successful Traffic Generation Strategies What you need to do is enter in a keyword phrase that describes your market or product.

Example: If you were selling an ebook on Acne Cures, you could enter in keyword phrases such as “how to cure acne” or “how to treat acne”. The Adwords Google Keyword suggestion tool allows you to enter in a keyword or phrase from a possible niche that you are considering so that you can evaluate existing competition, active keywords based on popularity and overall use. When you enter keywords into the Google Keyword tool, you will be able to generate extended listings that feature various keywords associated to the main keyword that you entered into the search box.

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Successful Traffic Generation Strategies

The first column provides you with alternative keyword phrases that you could use within your content as well as with search engine optimization or promoting your product within PPC marketplaces. The second column indicates the level of competition, and in our example above, nearly all of the featured keyword phrases are being heavily targeted by competitors. The third column indicates the estimated number of searches for each particular keyword, based on monthly volume. Sometimes it takes a bit of time to find a good number of solid keywords that you can use that aren’t so heavily targeted by competitors, but by using Google’s Keyword tool, you will be able to generate hundreds of potential keywords for each niche market you are involved in, and then by dissecting each keyword list, you should be able to compile a reasonable number of keywords to use within

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Successful Traffic Generation Strategies your marketing campaigns. Taking a closer look at additional results generated from the Google Adwords Keyword tool on the acne niche reveals a variety of long tail keyword phrases with less competition.

This keyword tool is incredibly helpful in locating keyword phrases that you might have otherwise overlooked or perhaps never even thought of using. Since this tool pulls information stored by Google based on type-in keyword searches from its main search engine, you should always spend some time evaluating potential keywords before creating your content, so that you can focus on developing highly targeted material that implements a number of these keyword phrases. Another way to conduct keyword research is by simply evaluating existing competition in your market (who is ranking in top position and for what keywords). You can peak into the source code of competing websites as well as generate a detailed analysis sheet consisting of back links, external traffic sources, on-site Copyright 2010 // Jens P. Berget

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Successful Traffic Generation Strategies keywords and other important data that will help you directly compete with the top ranking sites in your market by using services such as:

www.Compete.com and www.SEODigger.com Another quick way to evaluate the level of competition for various keywords is by using the major search engines and directly entering in your keyword phrase, as shown below:

The phrases you should target in the beginning should ideally have fewer than 150,000 results in Google when you search for them in quotes, like this. “Keyword phrase here”. As you can see in my example above, the keyword phrase “how to get rid of acne” has generated over 290,000 results alone, meaning that this keyword phrase is quite competitive and may be difficult to rank for. Enter in different keyword phrases, wrapped in quotations, until you find 10-12 phrases with less than 150,000 results.

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Successful Traffic Generation Strategies

The reason you should always conduct your keyword search terms by wrapping your text in quotes is because of relevancy and keyword proximity. Google and other search engines give more weight to sites with an exact phrase quote than when the words aren’t in such close proximity, so by wrapping your text in quotations (example “dog training tips”), only pages that feature your entire keyword phrase will appear within the search results window. Other Resources: Google Trends: http://www.google.com/trends Ebay Pulse: http://pulse.ebay.com Yahoo Answers: http://answers.yahoo.com One paid keyword tool that I really recommend is Keyword Elite. This is what many of the most well-known people in Internet marketing are using.

Search Engine Optimization Search engine optimization (SEO) plays an important role in helping to drive targeted, organize traffic from the major search engines, like www.Google.com or www.Yahoo.com SEO is exceptionally easy to set up on each of your websites, even if you have absolutely no experience in search engine marketing or optimization. When it comes to SEO, one thing you should know is that search engines do not

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Successful Traffic Generation Strategies rank entire websites, but rather individual pages. This means that you have to focus on optimizing every single webpage on your server, rather than just your index page. In fact, you may end up finding that one of your internal pages carries more weight or a higher position in search engines like Google, than even your main index page does, based on the keywords you have incorporated into your content, and your overall structure. With SEO, there are two factors that work together to help you rank within the search engines, and maintain a top position. These two elements are called 'on site SEO' and 'off site SEO'. With on site SEO, it involves manually optimizing every page on your website, from its title tag, keywords used within content to the way that your site map or overall structure is created. With off-site SEO, you are focusing on building solid back links to your website. When it comes to SEO, there are important structural elements that you need to implement into your webpages in order to ensure that your website ranks as high in the search engines as possible. This includes title tags, meta description tags, meta keyword tags as well as implementing a site map so that spiders are able to successfully crawl, explore and index all of your main pages as well as all internal (sub) pages. Let's take a closer look at how you can quickly optimize your website for top search engine results:

Title  Tags Search engines rely on spiders to crawl websites and index pages appropriately. Copyright 2010 // Jens P. Berget

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Successful Traffic Generation Strategies When a spider (otherwise referred to as a crawler) lands on your website, the first thing they take notice of is your domain name and your website's title tag. A title tag should include a description of what your website is about, rather than just including your website's URL, you should always incorporate your primary keyword phrase into the title tags of each webpage you own. Example: Instead of just calling your index page "Your Domain Name", include your primary keyword in your page title as shown below:

In Google, the title tag becomes part of your website’s description as shown below:

The title tag can be found in the head area of your HTML document. It is placed between title tags, like this:

You want to make sure that you use different title tags on every single web page, that way you are able to rank for different terms rather than just one.

Header  Tags

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Successful Traffic Generation Strategies Header tags also play an important part in search engine optimization, because by using head tags within your website's content, you are able to highlight important text on your website, ensuring that search engine spiders pay special attention to the text contained within these head tags. And because you also want to be able to showcase specific text to your website visitors, such as headlines, or bullet points, using head tags helps you emphasize important information found on your website. Another very important element to SEO is including a site map on your website. What a site map does is helps both visitors and search engine spiders navigate their way throughout your pages and categories, by outlining all of the different areas of your site.

You can create a sitemap very easily by using free services such as:

http://www.XML-Sitemaps.com Start by entering in your main website's URL as shown below, selecting the

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Successful Traffic Generation Strategies change frequency to daily. You will want to update your sitemap each time you add new pages to your website, so that it is kept up to date and so search engine spiders are instructed to re-visit your website to index the new pages. Click the 'Start' button to generate your new site map. Next, download the file and upload it into your public_html folder. Finally, create a free Google Webmaster account at: http://www.google.com/webmasters/sitemaps/siteoverview and add your sitemap's URL so that you are able to instantly update it, at any time as well as monitor traffic stats for your entire website. When it comes to developing your content so that you are optimizing your website for the search engines, you should pay attention to keyword proximity, prominence as well as the order of your content itself. The prominence of your keyword is based on the first instance of where it appears within your content.

A keyword phrase that is used at the end of your content will be considered less relevant than a keyword phrase that appears in the first portion of your content or article. This means that you need to ensure that you implement your primary keyword phrases into the first half of your content, so that it is given more weight when

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Successful Traffic Generation Strategies search engine spiders index your website. Keyword proximity is also very important in terms of search engine rankings because it indicates to the search engines that these keywords are related to one another. For example, if you search for the keyword phrase 'dog training tips' in www.Google.com you will pull up listings of websites that include the keyword phrase 'dog training tips'. Without quotations, all websites that feature the keyword dog, training and tips seperately will also appear in your search results. Since you want to rank for specific phrases, rather than just individual keywords, you need to do your best to focus on close keyword proximity, so that search engine spiders crawling your website index entire phrases rather than singular keywords. Anchor text is also exceptionally important in search engine optimization. With anchor text, you are describing a link, whether it is internal (one page linking to another) or external (where you link to an outside website). Example: A regular link would look like this: www.InternetWealth.com but an anchor text based link would look like this: How To Create Wealth On The Internet Anchor text is important because it allows you to rank for specific keywords, rather than just for your main website's URL. When creating internal and external links, you always want to do your best to focus on including your primary keyword phrases, and that you vary the text used so that you are able to rank for different keyword phrases, rather than just one.

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This is exceptionally important with off-site SEO when creating back links for your website as well. The last element of effective SEO is in your website's SILO, which is the overall structure and organization of your website itself. The best structure (SILO) involves categorizing your website. For example, if you run a website that covers various hobbies, you could categorize your content based on each topic:

www.example.com/stamp-collecting www.example.com/coin-collecting and so on. With websites based on blog platforms such as Wordpress, this is automatically created for you within the software itself, but for static HTML websites, you will need to manually create individual folders on your server that feature keywords relating to each sub section of your website. If you only focus on one topic that doesn't contain sub topics, you can still break up your content and categorize it based on individual topics. For example, if your website is focused on traffic generation, a well structured SILO would break down your content into individual categories including: www.example.com/articlemarketing/index.html

www.example.com/searchenginemarketing/index.html www.example.com/PPC/index.html

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Successful Traffic Generation Strategies

To link to your SILO structure, you would include direct links to each category from your main index page, and then each category on your server would include individual pages or articles based on its topic. For example, your main index page could feature a column linking to all internal categories like this:

You see SILO's commonly used with content management systems like Drupal or Joomla, as well as Wordpress as an easy way to organize and structure content. Setting up your website using a well defined SILO will help you rank for individual categories, pages as well as help you maintain your website as it continues to grow.

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Successful Traffic Generation Strategies One important factor in developing your SILO is that you use relevant keywords to describe each category. To determine the best possible keywords, simply head on over to www.Google.com and search for a potential category title, in my example I am considering “Acne Solutions” as one of my SILO categories.

Make a note of the website listing that appears for the first 3-5 listings in the Copyright 2010 // Jens P. Berget

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Successful Traffic Generation Strategies search results, ignoring the sponsored ads and focusing only on organic results as shown above. The first listing that appears for my keyword phrase is www.AcneSolutions.org Next, load up Google’s Keyword tool as mentioned in our previous chapter: https://adwords.google.com/select/KeywordToolExternal Check the radio button beside “Website content”. This will open up a section for you to enter a website URL. Enter in the first website URL that appears in Google’s search results after entering in your intended keyword phrase:

You will see that the keywords are grouped into sections. At the top of each section you will see “Keywords related to keyword phrase”. Each of those keyword phrases is a category.

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This is a great way to generate category titles that are already ranking well in the search engines and are being entered in by potential visitors. Take notes of additional keyword suggestions provided by Google’s keyword tool when investigating each of the top five websites, so that you can create a keyword swipe file that will help you develop highly targeted, fully optimized content for the search engines. Get my free report: «10 Quick And Powerful Website Optimization Tips You Can Start Using Today!» http://trafficroots.com/seo

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Successful Traffic Generation Strategies

Link Building If we could sum up the word wide web into just one thing, that thing would likely be links. Without links, it’s tough for Internet surfers to find you and impossible for search engines to know you exist, let alone rank your pages. Links allow websites to reference information on other websites. Links allow website users to tell friends about the products they use, funny videos, interesting blog posts and favorite websites. Links allow search engines to find your site and the quantity and quality of those links help them rank your pages. Links can do a LOT and that’s just scratching the surface. That’s why link building should be a part of your overall marketing plan for your website. And the great thing is, that a little bit of link building now becomes extremely valuable over the long term. As your site ages, search engines give you more value – and your ranking increases. In addition, links breed links. 5 links today can turn into 10 tomorrow, 30 the next week and 80 the next month because when people see your links and they like what you have to offer, they’ll link to you too. Many people refer to linkbuilding as off site SEO. That’s search engine optimization techniques that are not performed on your website itself, but are influenced by external factors. There are many different ways of establishing quality back links to your website, including: - Link Exchanges - Blog Commenting - Forum Marketing

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Successful Traffic Generation Strategies - Directory Listings - Social Bookmarking The number of back links isn't as important as the quality of the back links, so you want to always focus on building back links from established websites, and directories. In addition, one way back links are of greater value than reciprocal links, where you are required to link back to the website linking to you. When it comes to back links, you will want to pay attention to using anchor text based links that consist of relevant keywords, while using several different variations of the text within each back link so that you are able to yield better results in the search engines. To avoid losing weight in the search engines, it's always best to gradually build back links to your website, so it appears more natural than purchasing hundreds of back links within a short amount of time. In order to generate high quality back links to your website, you need to be proactive in focusing on consistent link building and networking with other relevant websites in your market. You also want to ensure that your website is consistently updated with fresh content, and that you are equally focused on on-site SEO as you are with off-site SEO so that your website can benefit from both internal optimization, as well as continued growth from high quality back links. One easy way of creating a back link strategy is by analyzing existing competition in your market, and determining who is linking to them, and what anchor keywords they are using.

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Successful Traffic Generation Strategies

Yahoo's search engine provides extended results when it comes to researching a website's back link structure. To start, visit http://www.Yahoo.com and in the command: Link:domain.com Example: Link:www.TrafficRoots.com This command will instruct Yahoo's search engine to compile listings of the number of websites that link to a particular page. Later on, once you have established back links to your website, you can always check where your links are coming from by returning to www.Yahoo.com and entering in: site:www.yourdomain.com You can also evaluate your own back links by registering for a free Google Webmasters account at: http://www.google.com/webmasters/sitemaps/ Let's take a closer look at how you can begin to generate back links to your website from credible sources:

1: Directories With online directories, you can add your website into specific categories and instantly establish back links to your website, just be careful not to over-do it! You want to develop a natural back link campaign, so that you are not penalized

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Successful Traffic Generation Strategies by the search engines for what may appear to be 'link spamming' or participating in link farms. A few directories to consider are: http://www.DMOZ.org http://www.Lii.org http://www.Info-Listings.com http://www.Buzzle.com http://www.MasterMOZ.com http://www.maxpromo.com You can also hire a service that will submit your website into specific directories. Just be sure to provide a listing of relevant categories that you would like your website to be submitted to, as well as a keyword list to be used with anchor text. Here are a few services worth checking out: http://www.blendz.net/ http://www.directorysnob.com/

2: Social Bookmarking By far, this is one of the most popular methods of building highly effective back link campaigns. With social bookmarking, you can easily generate traffic to your website, by submitting your website URL into social communities like www.StumbleUpon.com or www.Digg.com which allow users to share their favorite sites with other members of the community, as well as post comments

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Successful Traffic Generation Strategies regarding the website content. Here are the top 20 social bookmarking websites for generating fresh back links to your site. All of these contain DO follow, ensuring links leading to your website will count within the search engines as a valid back link: 1 - http://slashdot.org (PR9) 2 - http://digg.com (PR8) 3 - http://technorati.com (PR8) 4 - http://www.furl.net (PR7) 5 - http://www.backflip.com (PR7) 6 - http://www.hugg.com (PR7) 7 - http://www.mixx.com (PR7) 8 - http://ma.gnolia.com (PR7) 9 - http://www.connotea.org (PR7) 10 - http://mystuff.ask.com (PR7) 11 - http://www.reddit.com (PR7) 12 - http://www.dzone.com (PR7) 13 - http://www.folkd.com (PR7) 14 - http://multiply.com (PR7) 15 - http://www.searchles.com (PR6) 16 - http://de.lirio.us (PR6) 17 - http://www.dotnetkicks.com (PR6) 18 - http://www.bloghop.com (PR6) 19 - http://www.plime.com (PR6) 20 - http://www.bibsonomy.org (PR6) For an even longer list, you can visit my blog (slymarketing):

A List of top social bookmarking sites http://tinyurl.com/ybdp3xk

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3: Blog Commenting When it comes to adding comments to popular blogs as a way of generating a back link to your website, you want to ensure that your comment is useful or informative, so that you don't run the risk of having all of your comments removed by the blog author. Don't request that readers visit your website, nor should you include the link to your website within your comment itself, but instead, include it in the «URL» field of the comment box. You should also never include affiliate links within your comments, but instead focus on generating traffic to your own website's main page. One of the best tactics to use in order to build back links from blog commenting, as well as in generating consistent traffic to your website, is to develop an article or content that offers helpful advice, or information, rather than leading them directly to your salespage. To determine whether a specific blog will count as a link back, you can download the free Firefox plugin at: http://www.quirk.biz/searchstatus/ It's also important to use anchor text within your blog comments, especially if you want to rank for various keyword phrases. For example, if a blog or website is linking to you, rather than feature a link like this: Your Domain Name You would want to use something like this:

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Successful Traffic Generation Strategies Relevant Keyword Here

Linkbuilding tips Here are some link building tips that you should consider doing: Write guest posts on blogs that are related to your field. Many bloggers will be glad to allow you to provide some fresh content for them in exchange for a link back to your site. Just contact the blogger and make an offer. Answer questions on sites such as Answers.Yahoo.com, AllExperts.com and JustAnswer.com. By providing quality advice on subjects related to your site, you link to your pages as related information. Just understand that sites like this frown on website owners simply linking to their sites. You can link when it’s relevant, but you don’t need to say it’s your own site. Apply as an expert at About.com, or as a blogger at a site such as B5Media.com. These sites have lots of traffic, and you can link to your site on your profile page and within articles when appropriate. Offer testimonials for the sales pages of products you enjoy. Internet marketers love to get them, and most will gladly post an active link or at least a URL to your site in return. Post lists on your blog and submit them (or better yet, have someone else submit them) to social news and media sites such as Digg.com. Items such as “20 Ways to Get the Most Out of Your Browser” and “Top Five Reasons Reading Is Good for You” are simple enough to come up with, and they tend to get lots of votes and links because they’re both informative and easily digestible. Submit material to niche social media websites. While these have less traffic,

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Successful Traffic Generation Strategies it is more targeted, increasing the chance that visitors will be interested in linking to your site. Try running a pay-per-click campaign to drive traffic to linkworthy material. If you target the right keywords, this could bring you a fair amount of links. Set a budget and let the campaign roll. Write and distribute press releases to media websites (PRWeb.com for example) about special events your business is hosting. Customer appreciation days are always good in the absence of a special occasion. Distribute press releases about new joint ventures. These are often featured in the business section of TV, radio and online news sites. Launching a new product line? This is an occasion worthy of a press release, too. Organize or participate in community service projects. Send out press releases about this as well. Send your press releases to bloggers in your field. They may not have audiences as large as the media does, but they will be more likely to write about your story if it relates well to their niches. Submit articles to free article directories with your link in the resource box. Placement in the directory alone will give you a free link from the directory, plus other webmasters can use your article on their websites, giving you more links. Email bloggers in your field and pitch your site to them. If you can craft a proposal that will provide benefit to the blogger and his readers, he might be willing to do a post about your business or use you as a source.

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Look for “In the News” pages on sites of companies in your industry. These provide links to news stories and blog posts about the company, so write about them and let them know. They might put you on their “In the News” page. Submit your site to DMOZ.org. This is one of the most respected directories online, and getting listed with them can boost your traffic and search engine rankings. It’s also free, although there is no guarantee of inclusion. Submit your site to reputable paid directories such as Dir.Yahoo.com and Best of the Web (BOTW.org). These directories charge a review fee, and inclusion is not guaranteed here either. But these sites are well respected, and getting your site listed can boost your search engine positioning. Join your local Chamber of Commerce. This is good for your business for a lot of reasons, one of which is a link to your website from a respected resource. Join the Better Business Bureau Online. It’s one of the most trusted organizations on the web and they link to members. Find other organizations that link to members’ websites to join. For best results, choose ones related to your niche. Write or edit Wikipedia pages. Even if you can’t get a page dedicated to your business, you could add links to your site as resources on other pages where appropriate. Set up pages on Squidoo and HubPages. You can place your links on these pages, and if they are informative, readers will link to them or your main website. Join and participate in forums. Add links to your site to your signature.

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Successful Traffic Generation Strategies

Set up a profile and review books and other products on Amazon.com. You can add a link to your site to your profile page, and the more products you review, the more exposure it will get. Do reviews on other sites such as Epinions.com and Yelp.com. Most review sites allow links in your profile. Submit your blog to Technorati.com. Add tags to your posts to have them appear in more places and make them easy to find. Find quality sites to exchange links with. Quality is the key here – trading links with any old site won’t provide much value and could get you into trouble with the search engines. And the links should appear in a natural way (ex. in an article, in a product review, etc.), not as part of a “Links” or “Resources” page. Donate to charity. Charitable websites might thank you by linking to your site. Raise money for charity. Ask visitors and donors to help you spread the word, and send out press releases about it. Have a prize drawing on your website or blog. Submit your contest to contest sites like online-sweepstakes.com, contestguide.com, contestalley.com, etc. Have a referral contest. Whoever refers the most people to your forum, blog or email list wins. Participants will often post invitations for visitors to join on their websites. Have a silly contest. Have participants post a wacky picture of themselves with your product on their blogs, or ask them to post videos of themselves doing a funny dance. Don’t forget to require a link to your site, too.

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Successful Traffic Generation Strategies

Give away information products. Ebooks, special reports and audio are simple and inexpensive to create, and if you’re giving them away, they can attract lots of traffic and links. Give away free samples or inexpensive products. You can get your giveaway listed on freebie sites, and fellow webmasters will link to it as well. Sponsor giveaways on blogs. You supply the product, and the blogger holds the giveaway. You’ll get a link from the blogger, and you could also request that entrants be required to link to your site. Give webmasters or bloggers exclusive coupon codes to offer their visitors. You’ll get a link and some new prospects, and they will get to offer their visitors something of value. Design WordPress themes, website templates, etc. You can add your link to the footer, and it will appear on any blog that uses the theme or template. If you’re not technical, hire someone to make it for you. Create a widget (with a link to your site) for visitors to put on their blogs. If it’s well designed and useful, this could bring in tons of links. Again, if you’re not technical, hire someone to do it for you. Develop a browser addon. Submit it for inclusion at the browser’s website, and spread the word to tech bloggers who might be interested in reviewing it. A capable coder can help you do this. Create a Firefox theme. Submit it for inclusion on Firefox’s website, and at sites like Customize.org. You don’t have to be technical…just look for someone on rentacoder.com.

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Offer useful tools on your website. Many real estate websites, for example, offer mortgage calculators. These applications encourage both traffic and linking. Give away stuff. Free icons, clipart and other small graphics, with the requirement that those who use them link to your site. Create profiles on popular social networking sites, and link to your site from them. Some of these will be “no follow” links, but when link building, don’t worry about this…just build good, quality links. Comment on other users’ social networking profiles. Any comment will link to your profile. Only link directly to your site if you can do so in a relevant manner. Link to your site from your blog and other sites you may have. But don’t place links to it on every page, or you could turn off both visitors and the search engines. Link just like you would if you were linking to an external site. Link amongst pages on the same site within your content as much as possible. For best results, use the keywords you’re targeting for the linked pages. Make sure you have good site navigation in place. This means having links to your most important pages on every page of the site. Good navigation makes it easier for your visitors to get around and gives each page more links. Start an email newsletter and fill it with quality content. Offer an online version that readers can link to, or include some articles that you are willing to allow them to reprint in exchange for a link.

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Successful Traffic Generation Strategies Create viral videos and upload them to sites such as YouTube.com, and include a link to your site in the description or profile. Visitors will often click the link in search of more information or entertainment. You can also gain links from those who use the video on their own sites. Not everyone who embeds the video will include a link to your site, but some will. Make yourself available for interviews, not only online, but with offline media. Most media outlets have websites, and they often post transcripts of interviews there along with relevant links. Post a quiz on your website. It doesn’t really matter if it’s serious or silly, as long as it fits with your site’s theme and makes sense. Internet users love to test their knowledge (or be entertained, as the case may be). Do a survey and post the results on your blog or website. These make great linkbait. Advertise your site on Craigslist and other online classifieds. Most remove postings after a specified amount of time, however, so if you want your link to remain after that, you’ll have to resubmit it. Send promotional items to bloggers in your industry. They may write a post thanking you for them. Ask fellow webmasters and bloggers to review your products. They get a freebie, and you get exposure and a link. Promote your RSS feed. Encourage webmasters and bloggers to add it to their sites. If it contains information that their audiences can use, they will often be glad to.

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Successful Traffic Generation Strategies Are you a good photographer? Offer free stock photos through sites such as Stock.Xchng (sxc.hu). You can require those who use them to link back to your site. Go to trade conferences and do some networking. You could find some great people to cross-promote with. Buy aftermarket domain names that have inbound links and redirect them to your site. This can be expensive, but it’s a quick way to get lots of links. But realize, if you don’t develop the website, the benefit of those links will be effective for a limited time. Buy links from sites such as PayPerPost and Text Link Ads. Be forewarned, however, that search engines may discount these links unless they contain a “nofollow” tag. Get your site reviewed. Some webmaster forums connect users who would like to exchange site reviews. And some bloggers are willing to do them as well if you ask. Go local. Search for local websites and see if their webmasters would be willing to link to you. They are often happy to oblige. Check Google Trends (google.com/trends) and see what keywords are hot at the moment. Try to find a logical way to work a post about one of them into your blog. If you use Technorati and social news sites to promote it, there’s a good chance that fellow bloggers and webmasters will see it and link to it. Stir up some controversy. Everyone won’t agree with you, but you will almost certainly get some links out of the deal.

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Successful Traffic Generation Strategies Give out awards for site of the week or month. Have a simple graphic created that recipients can display on their sites, and send them the code to display it along with a link back to you. Donate money to open source projects. Often they will link to their donors. Submit your blog to Zimbio.com. Zimbio is a community that allows users to contribute to “wikizines” by submitting relevant blog posts to them. Start a Yahoo group (groups.yahoo.com). It’s free, it allows you to build a community, and it’s another place where you can add links to your site. Do you have an innovative or beautiful site design? Submit your site to web design galleries. Some popular ones include CSSDesignVault.com, StyleGala.com, and TheBestDesigns.com. Write instructional articles for sites such as eHow.com. Make them relevant to your site’s content and include it as a resource. Get your hands on some exclusive content. If you can get an exclusive interview with a prominent figure in your field, it will almost certainly bring you traffic and high-quality links. Make it easy for visitors to link to you. Create a “Link to Us” page with HTML coded links that they can copy and paste. Comment on stories at popular news sites. Try to find stories that are related to your blog posts or specific pages on your website, and cite them in your comments. Volunteer as a guest lecturer at your local institution of higher learning. This

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Successful Traffic Generation Strategies could get you a link on the school’s website. So… the next time you feel like you don’t know what to do to build links, you’ve got a big fat list here. Just take them one day at a time and build those links for very long term results. Paid Media In order to drive in as much traffic on a consistent basis as possible, you need to set up an automated system that once activated, continues to power your website with fresh traffic every single day.

Pay Per Click (PPC) One of the easiest ways to create an automated traffic system is by harnessing the power of pay per click marketplaces, like Google's Adwords. In case, you are unfamiliar with what PPC entails, here is a brief summary of how it works: Visit http://www.Google.com and enter in any keyword phrase you wish, such as 'Acne Solutions'.

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Successful Traffic Generation Strategies

The advertisements that appear under the 'Sponsored Listings' on the results page are PPC advertisements, as shown above. Advertisers can create as many advertising blocks (and campaigns) as they wish and by bidding on keywords, their advertisements will appear within different positions. First of all, above all other forms of advertising, PPC marketing is the fastest way to get your message across and in front of thousands of potential customers and prospects. In fact, within minutes of creating your very first PPC campaign, your advertisement can begin to appear whenever keywords are entered into the search engine that trigger your advertisement. When it comes to PPC, there are a few terms that you should be familiar with, including: CTR which stands for Click Through Rate CPC which stands for Cost Per Click In order to create an effective PPC marketing campaign, you need to focus on building campaigns that include targeted keywords for your niche, as well as action driven ad copy, titles and body text assigned to each ad block. If you are new to PPC marketing, you can create an account at http://adwords.google.com/select Here is a quick start guide to setting up your first PPC account:

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Successful Traffic Generation Strategies

Click on the "Start Now" link to begin the quick and easy registration process. It will only take roughly ten minutes to set up your account before you will be ready to customize it and create your campaigns.

On the next page you will be given the option of either creating a Standard account, or a Starter account.

I recommend creating a Standard account to ensure that all of the features available within Adwords are available to you. Once the system has created your account, you will be asked to confirm your Copyright 2010 // Jens P. Berget

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Successful Traffic Generation Strategies request by logging into your email account and validating your Google Adwords account by clicking on the link contained within. The first time you log into your Adwords account, you will be asked whether you are interested in focusing your advertising towards specific demographics, based on location or language. Personally, my focus is on English speaking customers as that is my primary language and the language in which my website is created in. I also choose to include a wide variety of countries including Canada, United States, Australia, United Kingdom, Japan and so on. Setting these options will depend on how wide-scope you wish your outreach to be. Are you interested in only advertising to those within your own country? Perhaps your product or service is only available in specific countries, or maybe you wish to showcase your advertisements in front of as many people as possible. You will need to determine this within your Adwords settings to ensure that your advertisements are only triggered when a user enters in your keywords from an IP address within your permitted country list. This flexibility and control over how your ads appear, and to who, allows you to better target your customer base, eliminating the costs to reach your market, by ensuring that your advertisements only appear whenever customers from a specific geographical location, nationality, and/or language enter in relevant keywords that trigger your ad. In order to set up an Adwords account, you will need to pay a one-time activation fee, however you will be able create your advertisements prior to paying the set

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Successful Traffic Generation Strategies up cost, your advertisements will simply not go live until you do. With Adwords, you are able to create an unlimited number of campaigns that target different keywords, or groups. This is an easy way to set up multiple advertisements and split test campaigns to determine what will produce the best results, just be sure to keep an eye on your overall preformance and consistently monitor your progress, so that you can eliminate ineffective advertisements and minimize your costs. When it comes to developing the highest converting PPC campaigns, your keyword research is an important part in ensuring that you are effectively targeting the right keywords based on your niche market. These keywords should be highly relevant and speak directly to your potential customer. Furthermore, because you are paying for each click to your advertisement, you want to minimize freebie seekers, by focusing on pre-approving visitors based on your keywords. Avoid using terms like 'free' so that only genuine buyers will click on your ads and visit your website. When it comes to Adwords, the higher your maximum bid, the higher your advertisement placement within the marketplace. Your daily budget will also reflect how frequent your advertisement appears and based on your overall quality score, you can end up paying less per click for a higher placement within the listings. Your quality score is determined based on your overall campaigns preformance, so the higher your CTR (click through rate), the lower your cost per click will be.

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Successful Traffic Generation Strategies This means that you need to ensure that you are using highly relevant, targeted keywords within your PPC advertisements. Your CTR is determined based on the number of clicks that your advertisement receives based on the number of times your ad appeared within the marketplace. For example, if your advertisement appeared 100 times and only 10 people viewing your ad clicked on your link, your CTR would be determined as 10%. (CTR is defined by the number of clicks divided by the number of impressions). In order to create your first campaign, log into your Adwords account and click on 'Campaign Management'.

Open up the 'Active Campaign' section of your account and create your first online campaign. You will be able to choose whether to create a keywordtargeted campaign or a placement targeted campaign. Placement targeted campaigns are based on specific websites featured within Google's content network, whereas keyword targeted campaigns are what you'll ultimately want to focus on, which involved targeting specific keyword groups. In order to maximize overall preformance of your PPC ads, you need to pay attention to the entire structure of your ad block, including title, body and even the URL you use to direct people to your website. When creating your advertisement within your PPC administration panel, you will need to assign specific keywords to each ad block.

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Successful Traffic Generation Strategies Start off with 5-10 keywords and gradually add in additional keywords as you begin to see progress with your PPC marketing. This way, you won't become overwhelmed with trying to monitor and manage exceptionally lengthy keyword phrases and will be able to determine which ones are best performing, and which ones you should remove. You will also have to set a daily budget for your PPC campaigns. I suggest starting off with only $25-50 until you become more experienced with developing high converting campaigns and improving your overall quality score so that your cost per click is lowered accordingly. When it comes to creating your advertisement itself, each ad consists of four main elements: Advertisement Title, body, Display URL and Destination URL.

You want to focus on action driven titles, so that you are able to capture attention and motivate potential customers to click on your link and explore your website. Make sure that your titles are relevant and include your primary keywords. If you aren't sure where to begin, spend some time evaluating what your

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Successful Traffic Generation Strategies competitor's are using and model your advertisements in a similar way. Just make sure that you are using exceptionally targeted keywords within your title as well as your actual advertisement content (body) as well. Highlight the benefits of your product or service, and trim down any unnecessary words as you are restricted to a very small amount of space in which to get your message across. One final note on the importance of monitoring your overall performance is that in order to ensure that your campaigns are worthwhile, based on the costs involved versus the earnings generated from your exposure, it's important that you keep on top of your overall conversion rates, rather than just your CTR. Google Adwords offers several tools and resources that will help you evaluate your campaigns and track your progress, so do your best to use these effectively, and get into the habit of consistently testing and tracking your results.

Everything but Google Google is expensive. There are many other very interesting paid media sites other than Google, you can get just as targeted visitors, and a lot cheaper than by using Google. You can buy banners, text ads or email ads. With PPC and CPC, you pay per click or cost per click. CPM is cost per thousands, and we’re talking about views. CPV is cost per view (also known as PPV). CPA is cost per action. CPS is cost per sale (affiliate marketing, you pay after a sale is made). EPM is earnings per

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Successful Traffic Generation Strategies thousands, how much money you have earned per thousand impressions. ROI is return on investment. The amount of money you make divided into your advertising and fulfillment costs that represents your profit. The top alternatives to Google are (in no particular order: Advertise.com AdBrite.com MediaTraffic.com AdReady.com Arcamax.com Clicksor.com AMPKeywords.com AdBuyer.com Pulse360.com The best resource when it comes to how to use paid media, other than Google, is Traffic Evolution. It’s a really great course which includes everything you can think of.

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Email Marketing I am using AWeber for all my e-mail marketing. I have been using AWeber for more than 3 years. But, I'm not here to talk about AWeber. Let me tell you why email marketing is so powerful, and what you should know in order to use it. If you’ve ever asked for information online about a product or service, or signed up for list or a membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an auto responder program was most likely responsible for delivering the reply. Simply put, auto responders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some auto responders, like signup services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses auto responders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads. Multiple auto responders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple auto responder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series. Auto responders are one of the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use auto responders, your Internet business runs itself 24 hours a day. Launching an effective auto responder campaign can mean the difference between a struggling business and a wildly successful one.

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Successful Traffic Generation Strategies I bet you wonder how you can make money with auto responders? Just about any online business can benefit by using auto responders. In fact, with a properly arranged campaign, your as-yet-unfounded business can be built around an auto responder program. All you need is a product and an effective series of auto responder messages, and you can start carving your piece of the Internet pie. Your auto responder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are made by impulse buyers, particularly on the Internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response.

CRAFT YOUR AUTORESPONDER MESSAGES Creating a great auto responder message series is the key to making serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. Having an auto responder system is the hasslefree, automated way to put your product in front of interested buyers enough times to move them from consideration to purchase. An approximate breakdown of the percentage of people who buy according to product exposure is: •

16 percent after one or two messages

•

34 percent after three or four messages

•

34 percent after five or six messages

•

16 percent after seven or more messages (and the passage of a considerable amount of time for deliberation)

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Successful Traffic Generation Strategies This means the largest percent of your target market will buy after receiving three to six messages about your product. To build an effective auto responder campaign, you should prepare eight to ten messages to load into your program. Each message should build on the previous one, and make your product more enticing to buyers. There are several methods you can use to increase interest through auto responder messages. You will find a complete sample of an effective auto responder series in the index of this book. Once you have your autoresponder messages set up, you will need to determine the timing. You can send one a day, three at one-day intervals with weekly follow-ups; one a week (this is recommended for paid autoresponder e-courses), or any interval you would like. Following are concrete tips on creating autoresponder messages that sell your product for you. You’ll learn what to say, how to say it, how to format it, and how to avoid having your messages sent straight to the spam folder unread. Never spam – it’s a one-way ticket to marketing oblivion.

Components of a typical auto responder message So how, exactly, do you go about composing an auto responder message? Here’s a breakdown of what your messages should contain. NOTE: These guidelines are just that: guidelines. There is no concrete method and you may feel free to use your own creativity. This will simply give you a framework to build your messages on. Subject line. The subject line is the first thing people will see when they receive your message. Therefore, it must be compelling enough to keep them from deleting the message unread. Which of the following e-mail subjects would you be more likely to click on: “Make a MILLION DOLLARS Practically Overnight!” or

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Successful Traffic Generation Strategies “Here is your free Report #1 on boosting your web site profits through the roof”? You may have jumped at the first one, but think about it: to most internet users, the first is obviously spam and would be deleted without a second thought. The second subject line implies that not only have you requested the information (and everyone receiving your auto responder messages will have requested the information; see the section on opt-in lists), but you are receiving something of value for nothing. Be understated, but as specific as possible with your subject line to ensure your message is opened. Compelling opening sentence. Let’s say you clicked on the second subject line in the preceding example. You now have the message open, and the first line is this: “Buckets of money will pour on you. Buy My program Now, for only $495. It’s easey!” Will you read further? Chances are, you’re already looking for the delete button. This opening is long on hype and short on promise—not to mention riddled with spelling and grammar mistakes. But what if the first sentence reads: “You are about to learn the secrets successful web marketers use to make a killing on the internet.” Will you continue? Probably. There is no outright pressure to buy anything; you are being given something for free that will benefit you. So far, it costs nothing but a few minutes of your time. Disclaimer. This should not be lengthy. Immediately following your compelling opening sentence, remind people they are receiving your message because they asked to be on your list. It will keep them from clicking the “spam” button if they decide they aren’t interested in your product, and keep your auto responder and web site off internet blacklists.

Introductory paragraph. Explain in a concise paragraph exactly what your product will do for the buyer. Avoid using ALL CAPS or excessive punctuation!!! This looks amateurish and will almost certainly get your message deleted.

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Successful Traffic Generation Strategies Subheads and further information. Write compelling subheads, set on separate lines within your message, that describe certain benefits or sections of your program, then follow up with a short paragraph of explanation. For example, using the fictional internet marketing program we began discussing, your first subhead might state: “Millions of people do business on the internet. Are you reaching them with your web site?” Tease the contents of your product, but do not give away too much information (otherwise, why would anyone want to buy?). A call to action. After several subheads and short paragraphs of information, reveal your product. State what it is (an e-book, e-course or audio CD or download); where customers can get it (your web site, Amazon, e-Bay); and how much it costs. NOTE: To make your price impressive, state the retail value of your product (many affiliate and reseller programs have this in place already), and then reveal your price as a deep discount. When setting your price, aim for the high side at first and be willing to lower it in later follow-up messages—this will give people an even stronger incentive to buy after message 3 or 4. For example, your call to action in your first message might read: “This amazing ebook revealing internet marketing secrets to jumpstart your web site’s sales is valued at $395. Through our program, you can order “Huge Web Site Profits” for just $49.95.” Reminder of follow-up messages. Let your subscribers know the next time you will contact them, which will be the time interval you’ve set for your auto responder distribution—tomorrow, in a few days, next week. Be sure to include a teaser of what will be revealed in the next message. Unsubscribe link. This is critical to a successful auto responder campaign. You must give subscribers the option to discontinue receiving messages from you, or you will be labeled as spam. Most auto responder services will provide you with an automatic unsubscribe list for all your auto responder series. All you have to do is make sure to include the link in your message.

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Making your message irresistible With the inundation of available products and information on the market today, you will have approximately three seconds—yes, three seconds—to hook a buyer’s interest and keep him or her reading. Fortunately, there are ways to breach this barrier and keep the consumer riveted to your message. Passion. Remember when you were choosing the topic for your product? Personal interest was a key element in that decision-making product. Now that you have a topic you believe in, let that passion show in your auto responder messages. Mention those aspects of your product you find particularly fascinating and give them your personal endorsement. Write casual. Make your message read the way a conversation in a restaurant would sound. Big words might impress some people, but most of them just want to know what you have to say—and they aren’t going to rush to the dictionary in the middle of reading your message to find out what you’re talking about. Use short sentences and keep it straightforward and direct. Don’t be afraid to use contractions instead of the more proper two word phrases. Do, however, make sure your spelling and grammar is correct. You want to seem friendly, not sloppy. Be personal. You are writing a message that will be read by thousands of people, one at a time. Each person who opens your message is an individual, and will be far more at ease if you address them as a person rather than a piece of the collective public. Use the word “you” as often as possible, and limit the use of “I.” You don’t want to tell them why you’re so great. You want them to know

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Successful Traffic Generation Strategies how purchasing your product will benefit them, and why they should part with their hard-earned money to hear what you have to say. Eliminate extra words. As previously mentioned, keep your message simple and clear. If you have an “effective web site marketing technique,” don’t say it’s a “wonderfully amazing, mind-blowing web site marketing extravaganza method.” No one wants to try and cut through all the fluff and hype to try and decode your message. It’s also annoying. Use decisive language. Try to use action verbs whenever possible—this means replacing as many instances of “are,” “is,” “was,” and “were” in your message with stronger wording. For example: instead of writing “If your web site has been languishing with low sales, this program might be able to help your business grow,” say: “Your web site sales will increase dramatically with this program.” Write your messages with the confidence that your product is worth paying for, and your subscribers will be more comfortable buying. Give reasons and incentives. Don’t be afraid to repeat the benefits of your product throughout your message. Just as repetitive contact is effective in converting prospects to buyers, repetitive reminders of benefits—without bludgeoning people over the head with them—can reinforce everything they stand to gain from a purchase. Also, reveal some of the information in your product within your marketing message without giving everything away, and then state that even more exciting information can be found when you purchase a product.

Testimonials: A marketer’s best friend Testimonials are a great way to build consumer confidence in your product. Hearing from other people who have purchased the product and are satisfied with the results goes a long way toward making sales. Testimonials can range

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Successful Traffic Generation Strategies from short blurbs (a sentence or two, or a paragraph) to letter-length endorsements. The blurbs are great for interspersing with the text of your autoresponder messages; longer testimonials are excellent for posting on your web site. How do you get testimonials? Once you start selling your product, you will likely receive unsolicited notes from buyers who are pleased with their purchases. But at the outset of your campaign, before you have actually began selling anything, there are several ways to get testimonials: Friends and family. Ask friends and family to review your product and write a few sentences describing what they like about it and why they would recommend it to others. This may seem like cheating, but no one has to know you’re acquainted with your testimonial writers—and besides, if they actually like the product, there is nothing dishonest about it. Colleagues and experts in your field. If you work or have worked in a field relating to your topic, ask your coworkers (or former coworkers) to write up a testimonial blurb for you. If you don’t work in a related field, look up people who do online (groups or forums are good places to start) and e-mail them to ask if they would mind reviewing your product in exchange for a free copy. Most reviewers work on a free-product basis and will be happy to do so. Other affiliate members and resellers. Think all people trying to sell the same product as you are bitter enemies? Think again! Many internet marketers working with affiliate and reseller programs are happy to help other entrepreneurs, because believe it or not, there is plenty of market to go around. Of course, they will expect the same courtesy from you. Since they are already familiar with the product, they will have no trouble coming up with a testimonial for you. NOTE: Always make sure you have the permission of the person who wrote the

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Successful Traffic Generation Strategies testimonial to use their name and words in your marketing materials. Get it in writing or by e-mail, even from friends and family. Make that especially from friends and family—you never know when a disagreement will result in a rescinding of an offer to help. If you get permission via e-mail, simply end your disclaimer message (I hereby give [your name] permission to use my name and remarks for marketing purposed, signed X) with a line that states: Typing my initials here constitutes my official signature___. Then just ask them to reply to the message, add their full name and initials, and hit send. Most people will be willing to do this.

Spam-Me-Not: Avoiding too much hype Keep in mind when constructing your messages and building your subscriber list that there are two types of marketing: “cold selling,” or unsolicited e-mail; and opt-in selling. It is highly recommended that you do not engage in cold selling. This is considered spam. If enough people report your address as spam, you will be banned from ISPs and search engines. The occasional sale you see from cold selling will not be enough to compensate for your being blacklisted on the Internet. On the other hand, building an opt-in list is a perfectly acceptable and highly successful method that will keep you from being labeled bad business. With an opt-in list, people ask to be added to your subscriber database because they’re interested in your topic. Opt-in subscribers should always be given the option to opt out…but you would be surprised how many people don’t bother clicking the unsubscribe link, and eventually make their way to your site to investigate your product further. When preparing your autoresponder messages, it is imperative to strike a

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Successful Traffic Generation Strategies balance between excitement and hype about your product. You must avoid wording your messages so that they look, feel and smell like spam, even if they have been requested. This means following the rules of creating direct and simple messages as described above (no writing in ALL CAPS, or putting seven exclamation points at the end of every paragraph). There are also a few other deadly spam sins to avoid: Do not write your message in 18-point Impact Red or other “flashy” font styles and sizes. This does not draw attention to your product; it draws attention to your inexperience. It’s perfectly acceptable to use color in your autoresponder messages, and in fact may help to strengthen that three-second lead time by pulling attention to those compelling subheads you wrote (you did write compelling subheads, didn’t you?). But for the most part, keep your entire message in the same font and type size, using emphasis like color, bold and italics sparingly for effect. Do not stuff your messages with “cool” graphics, animated smileys, or a dreaded Flash presentation. This slows down load time considerably, and many people won’t wait for your incredible pictures to appear on the screen. Do not use chat language, or “leet,” in the text of your message. Even to people who know what LOL, IMHO, IOW and ROFLMAO* stand for, this is not professional and does not score you any “friendly” points. And if your subscribers don’t know what these abbreviations stand for, they will be quick to dismiss you as inept. (*In case you don’t know yourself: LOL=laughing out loud or laughing on line; IMHO=in my humble opinion; IOW=in other words; and ROFLMAO=roll on floor laughing my a** off.) Do remind people that 1. they are receiving your message because they requested more information (or a friend suggested they would like to receive the information; see the following section on name squeezing for further details), and

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Successful Traffic Generation Strategies 2. they can opt out of further messages using a link you have provided at the end of the message.

Spam filters: Is your message zap-proof? Just about every e-mail program has built-in spam filters that route unwanted messages to a separate folder, often called a “bulk” folder, whose contents are routinely deleted by either the program or the owner of the account. Following the suggestions above for avoiding spam-type messages will go a long way toward ensuring your autoresponders don’t get diverted to an early grave. Here are more tips on beating spam filters and verification programs: Subject line don’ts: Never begin your subject line with ADV: or include the word “advertisement.” Do not state “this e-mail sent in compliance with…” And never use the word “free” in the subject line—especially in all caps. In fact, never use the word FREE (in all caps) anywhere in the message. If possible, avoid using all caps altogether. From address: When you set up your web site and associated e-mail accounts, do not name any account [email protected] – this guarantees you an automatic trip to the bulk folder. Within the message: Never say “for free?” or “for free!” or use the words “extra income” in the body of your message. Recently, many internet marketers attempting to bypass spam filters have begun breaking up the word “free” anywhere it appears in their sales copy: f-ree or fr.ee are the most commonly used methods. Keep your messages out of spam oblivion by adhering to these guidelines, and you will see your sales and response rates climb.

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Formatting your auto responder messages If you use the Internet regularly, you have probably received at least a few emails that look something like this: Dear Friend, Congratulations! You have been selected >>to receive a free >>>laptop, >during our promotional giveaway here at >XYX Company… This is either the result of multiple forwarding, or poor formatting on the part of the sender. Not many people would try to interpret this kind of mess if it was sent to them by a stranger, even if the information was requested. How can you avoid giving your auto responder messages that choppy, I-can’t-use-a-computer feel? First, you should understand why this occurs. Every e-mail program is different, allowing different line lengths for their viewing windows. If your e-mail program allows 75 characters per line, it may look fine on your screen—but when you send it to someone whose program allows only 70 characters per line, those last five characters get moved to the next line and break up your message with those pesky > signs. Another potential problem is the font you choose. Fonts like Courier New are fixed-width: every character takes up the same amount of space. But fonts like Times New Roman (the default font for most word processing programs) and Arial have varying width according to the character: an “i” takes up less space than a “w” and so forth. This variance in space creates the

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Successful Traffic Generation Strategies same broken effect as the line length problem. Keep your messages in a fixed-width font (10-point size is best in nearly every case) and make sure each line is 60 to 65 characters long. When you reach the limit, use a hard return to start the next line rather than allowing your word processing program to wrap the text. If you’re using Microsoft Word to compose your messages, there is a counter at the bottom of the window that tells you what line and character number you’re on as you type (this reads Ln ## Col ##) which you can use to ensure you’re staying at 65 or less. You can also create a guide at the top of the page you’re working on (you will delete the guide after you finish your message) that will allow you to determine your line length at a glance. Your guide should look like this: ---------1---------2---------3---------4---------5---------6----Another way to avoid sending garbled messages is to save them in a universal format. Many people mistakenly believe ASCII works on all computers, but this is not the case. You should save (and copy and paste) your messages in either Plain Text (this is almost always in Courier New font) or Rich Text format (the format every word processing program can open, which allows you to preserve color, bold and italicized text). You will find these file formats listed in the Save As dropdown box on your Save window.

Get Started There are several auto responder programs available for internet marketers, all with different features and pricing plans. As I mentioned earlier, I have been using AWeber for more than 3 years, and it's the best auto responder system I have ever used. And their customer support is awesome.

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INDEX: SAMPLE AUTORESPONDER SERIES The following eight-message auto responder series represents a fictional company and a fictional product. Any resemblance to real companies or real products is purely coincidental. Honest. You can use these messages as a framework or guide to creating your own auto responder message series. However, direct copying of this text is cheating. MESSAGE #1 (Sending time: instant—when an opt-in e-mail address is first received) SUBJECT: Thank you for your order! Here is your first free report on internet marketing strategies. Congratulations! You’ve just taken the first step toward turning your web site into a cash register. You are about to discover secrets successful internet marketers use to reap enormous profits online. ***You are receiving this message because you requested information from WebMoney or one of our partners.*** Do you want to know how they do it? There are stories all over about people making a great living from the comfort of their own homes, all through online sales. But if you’ve tried to break into internet Copyright 2010 // Jens P. Berget

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Successful Traffic Generation Strategies marketing and found out the cash just isn’t pouring in—and as a matter of fact, it isn’t even trickling—you may be asking yourself: “What do they have that I don’t?” The difference between success and failure online To become a successful internet entrepreneur, you need planning. Most people think you can just slap up a web site, hang out a shingle and name your price, but the truth is this: there are hundreds of millions of web sites out there, and drawing attention to just one is a challenge. The good news is: you can meet that challenge and win the marketing game! This free series of report will show you how. Secret #1: Sell something people want to buy. Sounds simple enough, right? Actually, this is one of the biggest hurdles facing internet businesses. The market is so glutted with products, it takes something special to get people interested enough to hand their money over to you. You need as many competitive edges as you can get, and the first is your product. There’s an old quote that goes: “If you’re going to do something, do it right or not at all.” You want to do right by your customers, and that means giving them something worth every penny they paid for it and then some. Find out more. My comprehensive 7-part e-course “Super Web Site Profits for Explosive Sales” reveals in-depth trade secrets for putting value into your product, with advice

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Successful Traffic Generation Strategies from big names in internet marketing that will help you make your product shine. This valuable money-making gem retails for $395, but I’m making it available to you for just $49.95 through this special subscriber offer. Check out the details of my course here: www.mysalespage.com Coming soon: Who will buy from you? Tomorrow you’ll receive Report #2 in this series. You’ll learn how to find buyers that match your selling goals and increase your click-through sales rate by up to 33 percent. Stay tuned! =================================== If you don’t wish to receive further messages from WebMoney, please click here: www.myunsubscribelink.com MESSAGE #2 (Sending time: Day 2) SUBJECT: Ready to hook up with more customers? Here is your second Special Internet Marketing Report Hi there, Last time we talked about making your product worth buying. Today you’re going to learn who’s looking for what you’re selling, and how to find them online. ***You are receiving this message because you requested information from WebMoney or one of our partners.*** Finding your perfect buyer is like getting a hole-in-one…

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He’s out there somewhere: your dream buyer. He wants what you have and he’s willing to pay for it. What does he look like? Where does he hang out? How can you connect with your market? The good news is: Once you find one, you find hundreds. “Great minds think alike.” The best thing about finding your target is people with similar interests tend to gather in the same area. This is true in both the physical world and the cyber-world. If you can identify the best way to reach your target market, you can strike internet gold mines. Secret #2: Do Your Homework. You there in the back: stop groaning! Thanks in large part to the ready availability of information online, performing market research is easier than ever. Here’s a list of quick tips to help you pin down that elusive species of Buyerus Onlinus: • Look to your friends to find out what kinds of people share your interests. Ask them where they go online, then visit those places and check out the advertising there. • Seek out groups and forums dedicated to topics related to your product. Join some of them and ask around: have they ever bought anything online? If so, what made them decide to spend money? • Put up a survey on your web site to find out more about your customers: how old they are, where they live, how they found your site, what their online buying habits are. • Ask an expert! Find successful web sites selling products similar to yours and

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Successful Traffic Generation Strategies ask them what their “sales demographics” are like (they’ll be impressed with your extensive vocabulary!). In-Depth Research: It’s Easier Than You Think. In my 7-part e-course “Super Web Site Profits for Explosive Sales” you’ll get tips, tricks, tools and free online resources for pinpointing your market research. The more you learn about your target market, the greater your click-to-sales ratio will be! Part II of my course contains market research secrets that can increase the number of visitors that buy your product by as much as 50 percent! You can get it now for only $49.95. I’ll even throw in a bonus: if you order “Super Web Site Profits for Explosive Sales” within the next week, I will include 20 free marketing surveys you can customize for your web site. Click here to start your profits pouring in: www.mysalespage.com Next up: Transform Your Web Site into a Beacon for Buyers In a few days, you will receive Special Report #3, revealing the secrets to giving your web site a spit-and-polish. You’ll learn how to keep potential customers riveted to the screen once they arrive at your site. =================================== If you don’t wish to receive further messages from WebMoney, please click here: www.myunsubscribelink.com MESSAGE #3 (Sending time: Day 4) SUBJECT: Your web site is invisible. Check out Special Report #3 to give your

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Successful Traffic Generation Strategies site an overhaul. How many visitors come to your web site without buying a thing? If you answered, “Too many!” then read on to discover the secrets that keep them glued to your content and begging for more. ***You are receiving this message because you requested information from WebMoney or one of our partners.*** Is it too easy to leave your site? What does your site look like? If it isn’t pleasing to the eye, then most visionweary web surfers will go for the mouse and click away fast. There are a lot of visual turn-offs you have to consider in designing your site. You’re not saying what they want to hear. If the front page of your web site is just an advertisement for your product, you will lose the 95 percent of visitors who come to your site because they’re interested in your topic (and not necessarily your product). In order to attract and keep visitors, you need more than just sales copy. You need substance. Secret #3: Looks Aren’t Everything (But They Sure Don’t Hurt) A successful web site combines appealing looks with meaty content that keeps potential buyers exploring your site. The longer they stay in your domain, the more likely they are to buy! Follow these tips for hanging your web site in the stratosphere of success. • Go easy on the graphics. Sure, images and flash presentations look great—but in most browsers a graphics-heavy page takes a long time to load, and buyers

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Successful Traffic Generation Strategies won’t hang around to wait when there are plenty of other options available. • Choose a font style that’s easy to read. If you’re selling a book on relationships, putting all your web copy in Edwardian Script ITC will not get the romance juices flowing. It will, however, cost you sales. • Teach them something. Provide more than just thrilling monologues about how great your product is. Write articles on your topic or reprint articles from internet databases. After spending half an hour reading through exciting and informative pieces of your topic, they will want to learn more. • Show your marketing savvy by providing a sign-up box or link for your newsletter, e-zine or autoresponder (*gasp* – you don’t have any of those? Visit the resource section on my web site right now at www.myresourcepage.com and find out why you need one!) right on your front page. Repeat for subsequent pages.

Get the keys to unlock your web site’s full potential. My 7-part e-course “Super Web Site Profits for Explosive Sales” gives you a huge amount of web site resources and free tools for every aspect of site design and content creation, all in one place. You’ll get information that would take years to gather on your own (that’s how long it took me!) and cost you hundreds of dollars—and much, much more—for only $49.95! Order “Super Web Site Profits for Explosive Sales” within five days and I’ll not only include 20 free marketing surveys you can customize for your web site, I’ll also throw in a free e-book on writing killer web copy. Give your web site a kick in the profits right now: www.mysalespage.com

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Coming soon…Repeat After Me: Repetition is Key In your next Special Report, you’ll learn one of the most important secrets to internet marketing: why it’s good to repeat yourself. Stay tuned! =================================== If you don’t wish to receive further messages from WebMoney, please click here: www.myunsubscribelink.com MESSAGE #4 (Sending time: Day 10) SUBJECT: Can you hear me now? Your Report #4 on internet marketing secrets has arrived. Internet marketing is a whole new game: new rules, new crowd, new methods and a new generation. Would you like to find out why repeating yourself is not only recommended, but required? ***You are receiving this message because you requested information from WebMoney or one of our partners.*** We’re talking money, money, money…aren’t we? Not exactly. Using repetition in your internet marketing does not mean putting the same word or phrase together multiple times to give your web site more keyword pull. You’ve seen sites that say things like: Sign up here for cash, cash, cash! This Money Magnet works. Order a Money Magnet today. Click here for Money Magnet.

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It’s annoying. And it doesn’t get you to buy anything. So what am I supposed to repeat? For the purpose of this lesson, “repetition” does not refer to the number of times you use a certain word or phrase, but the number of times a customer sees your advertising message. On average, a person must see or hear mention of a product at least 4 times before they will consider buying it. You will also repeat certain ideas within your marketing message. If your product has a number of amazing benefits for the customer, it doesn’t hurt to remind them what they’re missing out on by not buying now. Secret #4: Be the squeaky wheel. You need to get your marketing message out there in front of the customers multiple times. Other than getting them to come back to your site every day, how can you do this? Check out these great repeat-exposure tips: • Auto responders. These are perhaps one of the most powerful internet marketing tools available. With autoresponders you can send a series of messages (just like this one!) to people who are interested in your topic, by simply adding their e-mail address to your list. The process is completely automated; the messages go out by themselves at preset intervals you determine. • Newsletters and e-zines remind your customers of new developments, updates and special deals on your web site. A weekly, bi-weekly or monthly e-zine is a great way to keep your product at the front of potential customers’ minds.

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Successful Traffic Generation Strategies • Placing sequential classified ads in other people’s newsletters and e-zines also gives your message multiple exposure. Classified ads usually begin to produce results after the third appearance in a newsletter or e-zine. • Be sure to frequently highlight the benefits of your product...just like I’m about to do. Get the keys to unlock your web site’s full potential. “Super Web Site Profits for Explosive Sales”, my extensive 7-part e-course, takes you step by step through the process of setting up an auto responder, newsletter or e-zine for your web site. You’ll discover how to get thousands of subscribers, where to place your sign-up forms for maximum effectiveness, how to word your sequential messages to pump up your profits, and so much more—all for a onetime payment of $49.95! In the next three days, if you order “Super Web Site Profits for Explosive Sales” you’ll get the 20 free marketing surveys, the free e-book on writing killer web copy, and a free subscription to my award-winning newsletter “Blast Off! Marketing,” featuring fresh bonus tips every week. Why wait? Start collecting your slice of the online market: www.mysalespage.com Next up: How to get more money by giving stuff away Now if that isn’t an oxymoron. How can giving things away make you money? Find out when you receive Special Report #5. Stay tuned! =================================== If you don’t wish to receive further messages from WebMoney, please click here:

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Successful Traffic Generation Strategies www.myunsubscribelink.com MESSAGE #5 (Sending time: Day 14) SUBJECT: Your Report #5: Give stuff away to get more money By giving away free e-books, mini-courses, or even a limited number of copies of your product, you can generate more sales than ever! Why? Because everyone loves to get something for free. ***You are receiving this message because you requested information from WebMoney or one of our partners.*** Isn’t it counterproductive to give away what I’m selling? Not at all! Holding contests, free drawings and giveaways is great publicity for you, and as a result you’ll get more traffic to your web site. More traffic means more exposure, and more exposure...well, you get the idea! I don’t want to give away my product! You don’t have to! Instead of holding a contest, consider giving away e-books on similar topics (there are thousands of free e-books floating around the internet that anyone can give away) or coming up with a short version of your product to hand out as a mini “teaser” course. If you can offer everyone who comes to your web site a valuable free gift, your visitors will spread the word about your site through their respective online communities. Word-of-mouth is every marketer’s best friend!

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Successful Traffic Generation Strategies Secret #5: Give your customers a good reason to buy: free stuff. Hosting giveaways not only gets you more web site traffic, it also serves as powerful incentive to purchase. Gather as many bonuses as you can and be prepared to give, give, give! Some tips on making bonuses and incentives work for you: • Make sure whatever you’re giving away is valuable—and not just because you say so. It’s great to get something for free, but not so great when you find out it’s something you already knew, or were never interested in anyway. Consider your topic and look for giveaways that have concrete benefits for your customers. • Give before, during and after your sales campaign. Offer a free sample of your product or a gift for signing up for your newsletter or autoresponder series; give bonuses with every purchase; and have a follow-up thank-you gift ready. • Set a schedule and promote your contest or giveaway “for a limited time.” Knowing the offer will expire gives customers added incentive to act now. Are your web site sales still languishing? If free stuff sounds like a great idea, my e-course “Super Web Site Profits for Explosive Sales” is just what you need! Part V of the course lays out 6 giveaway strategies that will flood your web site with visitors. You’ll also discover the hottest giveaways on the ‘net and how to get your hands on them free. The $395value “Super Web Site Profits” e-course is yours at the special subscriber rate of $49.95! Good news: your deadline is extended! Order “Super Web Site Profits for Explosive Sales” in the next 5 days to get the 20 free marketing surveys, the free e-book on writing killer web copy, and a free subscription to my award-winning

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Successful Traffic Generation Strategies newsletter “Blast Off! Marketing,” featuring fresh bonus tips every week. Cash in on the internet’s best-kept secrets now: www.mysalespage.com Coming Soon: How to be a complete yo-yo on the internet If you can’t beat ‘em... have a sale! In Special Report #6, you’ll learn the importance of setting a price you’re willing to come down from—and then squeezing every potential drop of profit from your huge blowout clearance. Stay tuned! =================================== If you don’t wish to receive further messages from WebMoney, please click here: www.myunsubscribelink.com MESSAGE #6 (Sending time: Day 15) SUBJECT: You are a yo-yo: Here’s your Special Report #6 on internet marketing secrets Hi again, Last time we talked about giving stuff away to get more money. Now you’re going to hear another contradictory bit of advice: lower your price—and get more money. ***You are receiving this message because you requested information from WebMoney or one of our partners.*** Now that really doesn’t make sense...

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Successful Traffic Generation Strategies Not true, my friend. Think about it: how many times have you walked by a particular item and thought, “Gee, it would be nice to have it,” then a few days later you find it on sale...what happens? You snatch it right up! The two most powerful words in marketing: “Save money” Discounts are even better than free stuff. You know you’re getting more value for your dollar when you buy on sale, especially if you’re familiar with the product— and if you’ve done your marketing homework, your customers will have already received your message several times before you offer a sale. Secret #6: Less is more. When your per-unit profit goes down, the number of units you sell goes up exponentially. This is where those “wild profits” internet marketers talk about come in. Give your customers a bargain and they’ll line up to buy. • Just as you did with your free incentives, put a time limit on your sale—and stick to it. Bump your price back up at the end of the time period. Then, when customers miss the sale, you can let them know you’ll offer it again soon. This will keep more people watching your web site for deals! • Don’t undercut yourself by charging dirt-cheap rates. Even if you’ve built your entire marketing campaign on a shoestring, you are in business and deserve to be compensated for your time, if nothing else. If you’ve set your rates wisely from the beginning, you should be able to offer big discounts and not end up “scraping by.” • Consider investing a little more money in marketing your sale. Remember, sale items sell faster and in greater quantity than regular priced items, so the added exposure you’ll get for a few extra marketing dollars will be priceless.

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I’m putting my money where my mouth is... Yep, you guessed it: I’m offering you a discount. A huge discount. Buy “Super Web Site Profits for Explosive Sales” in the next week at 50 percent off the special subscriber rate! You’ll find out the incredible strategies successful internet marketers use to promote sales events and make thousands of dollars in just a few weeks! My e-course will also show you exactly where and how to advertise your sale on the internet for an explosive response, and much more—all for just $25! But you must order within the next week to take advantage of this offer. Order “Super Web Site Profits for Explosive Sales” at the special sale rate and you’ll still get the 20 free marketing surveys, the free e-book on writing killer web copy, and a free subscription to my award-winning newsletter “Blast Off! Marketing,” featuring fresh bonus tips every week. Click here now: www.mysalespage.com Don’t go away…we’re almost there! Your final Special Report will arrive soon, where you’ll learn the most crucial internet marketing secret of all. Here’s a hint: it has something to do with lunchmeat... Stay tuned! =================================== If you don’t wish to receive further messages from WebMoney, please click here: www.myunsubscribelink.com MESSAGE #7

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Successful Traffic Generation Strategies (Sending time: Day 22) SUBJECT: The most important thing to (not) do for your customers: Special Report #7 You’re about to discover the Number One secret to successful internet marketing, and it’s not about what you do—it’s about what you don’t do. ***You are receiving this message because you requested information from WebMoney or one of our partners.*** Put your customers on a no-spam diet. That’s right! Making sure you don’t spam is the most important step in your internet marketing campaign. Not only will unsolicited mail and web site hype drive customers away in droves, it can also get your site banned from search engines and choke off your traffic before you get started. But isn’t all internet marketing spam? Wrong again! The key to avoiding spam is to build an opt-in list. This is where people actually sign up and ask to hear more about your product (like you did when you signed up for this free report series). You may think this severely limits your market reach, but again...wrong idea. Since the people on your list have already expressed interest, your odds of converting subscribers to buyers is far greater than the traditional “cold sell” spam marketing: 1 in 10 instead of 1 in 500! Can you beat those odds? Secret #7: No more throwing spaghetti at the wall.

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Successful Traffic Generation Strategies That’s what spam marketing is like: throwing spaghetti at the wall to see how many pieces stick. By avoiding spam-like techniques, you guarantee yourself greater profits and happier customers—who in turn will bring you even more business. Apply these tips to your marketing to ban spam from your domain: • When you send out list messages, don’t stuff your messages full of graphics and hype. Stick to the facts, ma’am: describe your product, tell them exactly how they’ll benefit from it, and put substance in your send-outs. People want to know that you know what you’re talking about! • Never, ever send unsolicited e-mail. Ever. If ISPs start receiving complaints about messages coming from your domain, they will blacklist your site, and your business will be as good as dead. • Spam-proof your web site along with your e-mails. Don’t practice keyword stuffing, using mirror sites, placing invisible text, or other “cheat” methods of boosting your search engine ranks. DO offer concrete, valuable information in an eye-pleasing format, and be honest. Believe it or not, people appreciate honesty! Are you ready to pump up your profits? “Super Web Site Profits for Explosive Sales” explains every detail you need to keep spam from your marketing and still get buyers excited about your product. You’ll learn the “buzz words” that sell product and the “dud words” that kill sales. You’ll find out how to strike the perfect balance between hype and information. You’ll even get a look at powerful examples of web sites and sales messages that have actually generated thousands in sales for their creators! Did you miss my blowout sale? You can still get the $395 value “Super Web Site Profits” e-course for only $49.95. You’ll even get a fourth valuable bonus if you order within the next week! In addition to the 20 free marketing surveys, the free

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Successful Traffic Generation Strategies e-book on writing killer web copy, and a free subscription to my award-winning newsletter “Blast Off! Marketing,” featuring fresh bonus tips every week, you will receive a free in-depth web site evaluation from an internet marketing professional. You’ll find out exactly what’s working and what’s not on your site— and how to fix it—absolutely free! Don’t wait another minute. Start making money now: www.mysalespage.com P.S. Though this is the end of your free Special Report series, I’ll contact you again in a few days to find out how you’re coming along on your road to internet marketing success. I may even have a special offer, just for you... Stay tuned! =================================== If you don’t wish to receive further messages from WebMoney, please click here: www.myunsubscribelink.com FOLLOW-UP MESSAGE (#8) (Sending time: Day 29) SUBJECT: Even more internet marketing secrets! Act now...this is your last chance Are you applying your internet marketing secrets to your web site? By now you may have noticed an increase in interest, and you may even be enjoying more sales! ***You are receiving this message because you requested information from WebMoney or one of our partners.***

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Successful Traffic Generation Strategies Do you want to know more? I’m going to let you in on even more internet marketing secrets—at absolutely no cost to you. There is a secret section on my web site with loads of marketing resources, helpful articles, free tools and expert advice, and it’s available only to subscribers. Here is your secret link to this marketing treasure: www.myhiddenpage.com Happy marketing! Welcome to Last Chance Gulch If you missed my super special sale, I have good news for you: it’s back by popular demand! But you have to act fast—purchase “Super Web Site Profits for Explosive Sales” within the next 48 hours to receive an incredible 50 percent off the special subscriber rate! The in-depth insider secrets you’ll learn will pay for themselves over and over. You can start to see a profit boom in as little as two weeks! Order within the next 48 hours to get this special discount as well as all 4 bonuses: a $150 value for absolutely nothing. You’ll get the 20 free marketing surveys, the free e-book on writing killer web copy, a free subscription to my award-winning newsletter “Blast Off! Marketing” featuring fresh bonus tips every week, and a free in-depth web site evaluation from an internet marketing professional. Act fast—this offer expires in just 48 hours! Get your spectacular, one-time-only deal here: www.mysalespage.com =================================== If you don’t wish to receive further messages from WebMoney, please click here: www.myunsubscribelink.com THE END – OR IS IT THE BEGINNING?

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Social Marketing As I'm writing this, social marketing is probably the hottest marketing technique today. Millions of people all across the world are involved, although most of them are not focusing on the marketing technique per se, but on using social media as part of building their relationships online.

What is social marketing? Social marketing appeared as a marketing discipline in the 1970s. Before this, marketing was one-dimensional, where the company announced their product or service. And people listened to the announcement, and bought their product or service based upon the announcement (advertisement). Social marketing, to be brief, is about using the same marketing principles that we use to sell products to consumers as we use to sell ideas, attitudes and behaviors. When you use social marketing, you try to influence social behaviors not to benefit yourself, but to benefit the target audience and the general society. Examples of social networking sites:

http://www.twitter.com http://www.myspace.com http://facebook.com http://mywahmspace.com http://www.linkedin.com http://www.friendwise.com http://www.flickr.com http://www.ryze.com

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http://www.classmates.com http://match.com http://www.catster.com & http://www.dogster.com http://del.icio.us http://multiply.com Many talk about social networking, instead of social marketing. Anyway, it’s a phenomena defined by linking people to each other in some way. Social networks grow from the personal interactions of the people within them. There’s a growing online community of internet users with common interests. Social networking can spread the word about a product, business, event or anything else very quickly. Using social networking can provide you a wealth of knowledge and help you figure out what exactly your target market wants, needs, and is searching for. Social networking (and bookmarking) is a great way to build quality links to your site and many times deep links to individual pages. One bit of linkbait (linkbait being something people come looking for to tell others about, a hot topic perhaps) can bring in hundreds and sometimes thosands of links to your website. Brand awareness spreads for your site/product as more people share it and read about it In most cases social networking is completely free and costs only the amount of time it takes to submit your link with a description

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Having other people favorite you and link to you, on your topic will help build trust and establish you as an expert in your topic. One of the best benefits to social networking is the connections you make with people interested in your topic or field of work

The technology (web 2.0) Web 2.0 was originally characterized as interactivity in a website and making it something more than just words on a page. As far as I can see, there is no actual definition for the term web 2.0, it has been shaped and molded to mean different things over the past years depending on the discussion. But what’s important to know is that it’s about using the web as a platform, web 2.0 is used when the tool or the technology is new and trendy. Examples of web 2.0 includes blogs, wikis, tagging, social bookmarking, rss and syndications, and multimedia sharing sites. Users can add content in many forms, comments, pictures, articles, etc. It’s been stated that the launch of web 2.0 was like introducing democracy to the Internet. There are voting sites, consumer information, everyone have the chance to give their opinions for whatever reason. Web 2.0 has become more like a buzzword something people say when something is new. When people talk about Web 2.0, they talk about the technology behind the websites. When people talk about social marketing, it’s the marketing technique. For instance. Both Twitter and Facebook are Web 2.0 sites, and you can use both as part of your social marketing strategy. Let me provide you with an example. Copyright 2010 // Jens P. Berget

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As a social marketer, you want to sell your product, but in order to sell it, you need to find a conversation online about a problem that your product will solve. You can do this in many different ways (more on that later), like using Twitter search to find the topic and follow every conversation on the most interesting topics related to your product. I'm promoting a software called TweetAdder. I think it's the best software when it comes to adding thousands of targeted followers on Twitter. In order to promote this software, I'll just use Twitter search and follow conversations about how to get more Twitter followers. Every time someone asks this question, or talks about it, I'll join in and tell them my story. This way, I'll provide them with a solution and I'm not really selling, at least not when it comes to the traditional way of selling a product. Social marketing, involves both interacting and engaging with your target audience, as well as setting up individual webpages on communities including Squidoo and HubPages.com (and many more, I'll provide you with a long list of social marketing communities later).

Using social marketing You should always start by creating good content as usual. Content is still the most important part. Don't sell, or at least don't sound pitchy - help, inform, teach, and sales will follow. You should have a plan and goals just like you would with any other marketing campaign.

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Find where your target audiences are online and join them in some of those places as an active participant. Encourage your visitors to share your content by making it easy for them and including a "share this" plugin or buttons alongside your content (that’s if you have your own blog/website). Open up the comments section and hear what people have to say, respond to it both on the page and via email to keep them coming back to continue the conversation. Make yourself available, let your readers email you questions, and more importantly answer them. Keep the content fresh, and update often. Take advantage of video and audio to tell people about your product. Use the interactivity to understand your community and provide them with even better content and answers to their questions and problems. Be mindful not to spam, it's easy to get carried away and go overboard in social media. Make your content easy to subscribe to via rss feed and email subscriptions Interaction with Website Visitors As part of your social marketing strategy, I highly recommend that you have your own website, preferrably a blog.

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It’s all about interaction. You and your visitors. Blog comments allow visitors to comment on articles that you have written and offer their insight. A message board or discussion forum allows your visitors to not only comment, but to start a conversation and ask questions and meet each other. Voting and polls allow them to express their favorite content and give you an idea of what they like. Live chat for support or social lets you talk directly with your visitors. Adding audio to your website allows you to personally and verbally communicate a message to your readers. There is a big difference in how written and spoken language is interpretted so it can help make your purpose more clear. Video works much the same way as audio, your visitors can see and hear you. Social bookmarking buttons and links allow your visitors to tell others about your site easily and let them know they liked what they found there. Contact forms let your reader contact you directly with their thoughts and questions. If you use a wiki, it will allow your visitors to add their own content to your site.

A few words about using video Using video to communicate and stay interactive with people can be really

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Successful Traffic Generation Strategies powerful. But, there are a few things you need to know before you get started. There are different file formats: mpeg - A multiplexed (audio and video combined) MPEG-1 or MPEG-2 file mpeg was not developed for any particular operating system wmv - windows media video file qt - quicktime movie mov - designed initially for the Mac platform but is now usable via a plugin and helper application on most other operating systems avi - audio/video interleaved. Originally developed as a rival to Quicktime format for Windows machines but will be playable on most computers via helpers and plug ins rm - archetypial streamed video files, basic player can still be downloaded for free at http://www.real.com/. You can also use the files as non streamed format, but they are not so well designed for that Video can better illustrate your product and service benefits by showing them what it can do for them and telling them yourself, in person via the video. A lot of people are using video to sell their products, or sell products as an affiliate marketer. Visually eye catching directs your reader where you want them to go and then holds their attention for you to get your message across. Studies show that using video increases coversion rates. It’s all about attention

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Successful Traffic Generation Strategies and trust. People will watch your video, and it’s more likely that they’ll trust you more if they see you, and listen to you talk. A video can enhance your sales letter, and in many cases it can replace it all together. Although, I highly recommend that you combine text, images and video for your sales letters. Videos help to explain points that are very difficult to explain in plain textual writing, even with the best copywriters sometimes it is hard to get across your message. It’s asier for a visitor to visually see a demonstration on a help topic or tutorial as opposed to just reading about it.

Audio and Podcasts Podcasting is online audio content that is delivered via an RSS feed. It gives new options in terms of content and programming compared to radio. Listeners decide when and where they want to listen, it's conveniant for them and you. Podcasting works the same as a standard RSS feed reader that you are used to subscribing to. Well, almost, it contains an audio file, and you need a reader that supports podcasting Podcasting files can be added to an ipod or mp3 device, and you can even subscribe to podasts via iTunes to have them added right into your itunes account. Programs like Feed for All http://www.feedforall.com/ make podcast creation and editing easy.

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Successful Traffic Generation Strategies Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, newsletters, and probably a lot more as well. To create a great podcast, your equipment matters. A quality microphone will help ensure that you have a quality audio file. Adding iTunes tags and submitting your podcast for inclusion in the iTunes Music Store can help attract a large listener base of people interested in your topic. It’s important to include readable information too. Like detailed show notes or a transcript of the show in the description of the podcast feed to help gather interest for your show, and if you add text, it’s easier for search engines to rank your content and get new visitors to find your content.

Teleseminars Teleseminars are good for teaching and explaining your products, going over the keypoints in an ebook for example and taking Q&A for your customers. Give directions to your callers, let them know how to mute and unmute themselves in case of background noise and let them know when you'll be opening the line for questions. Be sure to use a teleseminar service that allows you to record, then you can make an mp3 version available later for those who missed the call. You can also send the mp3 to a transcriptionist so you can have a text version along with the mp3 for your members. Average length for a teleseminar is about an hour, some more detailed topics will have calls that are 1.5 hours or 2 hours.

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Keep a drink nearby, especially if you are the only presenter, all that talking makes your mouth dry and you want to make sure you sound clear. Include Q&A time to encourage participation from the listeners and add value to your call. If you have a guest to interview during your teleseminar have a backup plan or secondary guest just in case something happens that they don't make it to the call Prepare an outline for your teleseminar to help keep you on track for the time frame you've allotted, you can even give the basic outline to your participants so they can follow along and take notes accordingly. End your teleseminar with a call to action for your members, give them an assignment, ask them to send in feedback, direct them to your message board etc...

Make your website mobile friendly You get access to the Internet with mobile phones, ebook readers, pda’s and all sorts of mobile gadgets. You should test your website, and see if it works ok with the major mobile phones and ebook readers, like the Kindle, nook, and iPhone. You have access from close to everywhere and with almost every gadget. You need to think about if it’s important that your websites should be available from every single mobile device. Size matters, think of the size of a pda compared to your computer monitor, most website designs don't lay out well on smaller display.

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Going mobile gives you the chance to capture on-the-go customers in need of your product or service. Consider a separate site for wireless users. Add some simple code to your main page that detects a mobile operating system, such as Windows CE and/or Palm OS, and have it redirect to a basic, low-bandwidth page. A seperate site would include the basic bones of your site, contact info, summary, and include a link back to your main site from those pages. You may want a domain mirror just for the mobile users(Example www.mysite.com is your site and you could put a mirror on a subdomain mobile.mysite.com). A PHP file which will be automatically prepended to every page of our site that changes all URLs to mobileized URLs. Modify .htaccess file to allow prepends. In the end of you're not sure how to handle formatting, mirroring, and seperate areas for mobile users hire a professional designer that specializes in mobile computing. What’s important is that your website works with mobile devices.

A few words about Squidoo Squidoo is an exceptionally popular service that allows users to create one-page websites referred to as 'lenses'.

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Successful Traffic Generation Strategies It's fairly easy to use Squidoo to create an authority website with search engines like Google. Each time you build a lens, you are able to rank for specific keywords used within your page's title and content itself. It's a very effective strategy for generating back links and generating traffic to your website. Squidoo also offers additional modules that you can integrate into your lens pages, including the option to incorporate an opt-in form into your page, so that you can begin to develop an email list of prospects. You can also earn money from within the Squidoo community based on affiliate commissions generated from the different modules and add-ons that you inject into your lense pages, including Amazon modules, and Adsense. Visit http://www.Squidoo.com The reason Squidoo is social marketing, is because it's really a community. People inside Squidoo are commenting on each other's lenses, and people outside of Squidoo are doing it. You can also add extensions to your lenses like a system for voting. This way all your targeted visitors can share their experience, and you'll be providing them with your product or service at the same time.

A few words about Hub Pages Another similar service that allows you to develop one-page websites that rank heavily within the search engines is available at www.Hubpages.com With Hub Pages, you can also earn revenue from different add ons that you decide to implement, but are also able to add tags to your hub pages for better ranking within the search engine. With Hub Pages, there are a few restrictions in place that you need to pay attention to, including:

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You are only permitted to feature two external (outgoing) links on each hub that you create. Your content has to be unique, (no PLR allowed) and it has to be of high quality. You are not permitted to use excessive tags. As long as you focus on developig high quality hub pages, you can benefit from the popularity of the Hub community, as well as the back links from each hub page that you create. Make sure when you create external pages on websites like Hub Pages or Squidoo that you interlink your pages to your main website's URL. By cross linking from remotely hosted pages to your own main site, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed.

A few words about wordpress and blogger There are other free methods of building back links and maximizing your exposure online by using social marketing, including by developing a quick blog on http://www.Wordpress.com and http://www.Blogger.com Both of these services also carry weight within the search engines, which means that you will be able to increase your outreach just by spending a few minutes developing a single page website that showcases your main website, or your products and services. Once again, make sure to link back to your main website each time you create

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Successful Traffic Generation Strategies an individual page on remotely hosted services.

A few words about Twitter The social media system I use more than any of the others are Twitter. As I’m writing this, I have close to 11,000 followers and I get targeted traffic to my website on a daily basis. Everything is automated, thanks to a software called TweetAdder. If you’re not using Twitter, you should start right this very minute. Download and read my ebook Twitter Virtue: The real marketing power of microblogging, then you’ll understand why it’s important that you use Twitter.

Why use social marketing? As I've already mentioned, social marketing is probably the hottest marketing technique today. Millions of people are using social media every single day. Let's use Facebook and Twitter as example. Facebook has more than 300 million active users, and more than 120 million users log on to Facebook at least once each day. Twitter attracted 44.5 million unique visitors worldwide in June, 2009, according to comScore. ComScore now counts it as the No. 52 largest site in the world. If you want a large audience, social marketing is what you should be doing.

How to use social marketing to build your brand1 When it comes to social marketing, you should build your brand and reputation by conversation. There are at least 5 ways that you should use social media.

1

http://www.lizhover.com/2009/05/guest-post-using-social-media-to-build-your-brand/

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Build  powerful  profiles   You should always start with your profile. If you’re like me, you’re using Twitter, Facebook and many of the other social media sites. When you do use various sites, you should always start by building a strong profile. Let me people know who you are, and tell them why you’re interesting and why they should buy from you. Use powerful images, and focus on creating similar profiles on the various sites. This way, people will know it’s you and your brand. Brand recognition is important, because in the end it might lead to brand preference and loyalty. Think of it as buying a can of soda, which brand do you prefer?

Listen,  engage  and  converse   You need to join the conversation, because the conversation is what social media is all about. First, listen to what people say. Don’t just jump in, wait untill you know for sure what they’re talking about and when you do jump in, be engaging and think of the conversation as you’re entering a party of people you don’t know.

Be  genuine  and  provide  value   You should try to expand your network, but you should always be yourself. Tell people what you believe is true, what you care about, and provide value to the conversation.

Develop  an  authority  blog   You should be blogging. Blogging is part of social marketing and a great way to drive targeted traffic. It’s a place to share your interests and your passion. It’s also a great place to start conversations. For instance, I usually start my Copyright 2010 // Jens P. Berget

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Successful Traffic Generation Strategies conversations at my blog (slymarketing) and since my posts are automatically published on Twitter, the conversation continues on Twitter and the conversations on Twitter drives traffic to my blog.

Personalise  your  brand   If you’re a freelancer, you are your brand. You need to be authentic and genuine. If your brand is a product or a company (service), then your brand should have characteristics like a person. Your brand should have a voice of its own. For instance, check out M&M’s on Twitter. They’ve personlised their chocolates MMS Racing and M&M’s Green. It makes them cool and unique.

List  of  the  top  social  marketing  sites2 This is a list of the top 50 social marketing sites. It’s a random list, not sorted by the most popular or by niche. Think of it as a list of social marketing sites that every business needs to be on. General Social Websites

Reddit: http://reddit.com Digg: http://digg.com Del.icio.us: http://del.icio.us StumbleUpon: http://www.stumbleupon.com Technorati: http://technorati.com Ning: http://www.ning.com Squidoo: http://www.squidoo.com Mixx: http://www.mixx.com 2

http://www.doshdosh.com/list-of-social-media-news-websites/

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Shoutwire: http://www.shoutwire.com Newsvine: http://www.newsvine.com IndianPad: http://www.indianpad.com Linkfilter: http://linkfilter.net NewsCloud: http://newscloud.com Hugg: http://hugg.com Plime: http://www.plime.com C2NN: http://www.care2.com/news Kirsty: http://www.kirtsy.com Nowpublic: http://www.nowpublic.com Stirrdup: http://stirrdup.com Searchles: http://searchles.com Linkinn: http://www.linkinn.com Earthfrisk: http://earthfrisk.com Truemors: http://truemors.com StumbleUpon: http://www.stumbleupon.com Linkswarm: http://linkswarm.com Niche Social Websites

Sphinn: http://sphinn.com Dzone: http://www.dzone.com/links Tweako: http://tweako.com Autospies: http://www.autospies.com Design Float: http://www.designfloat.com Ball Hype: http://ballhype.com YCombinator: http://news.ycombinator.com/news SWiK: http://swik.net Buzzflash: http://www.buzzflash.net Copyright 2010 // Jens P. Berget

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DNHour: http://www.dnhour.com PlugIM: http://www.plugim.com Showhype: http://showhype.com Small Business Brief: http://showhype.com

Hypediss: http://www.hypediss.com Chictini: http://chictini.com DotNetKicks: http://www.dotnetkicks.com Lipstick: http://lipstick.com Hubspot: http://links.hubspot.com Winelifetoday: http://www.winelifetoday.com iliketotallyloveit: http://www.iliketotallyloveit.com Value Investing News: http://www.valueinvestingnews.com

Teenwag: http://teenwag.com Muti: http://muti.co.za Tip’d: http://tipd.com Gooruze: http://Gooruze.com Another awesome list of social media and social networking sites can be found at Traffikd.

Press Releases A Press Release is a news story that either announces an event, an award, discounts, sales and even newsworthy items relating to your company. With Press Releases, you are able to reach out to a larger market than many other forms of advertising, and in most cases, word will begin to spread within hours of your press release being approved and distributed. Copyright 2010 // Jens P. Berget

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Before your Press Release can be circulated to your target market, it needs to pass the approval of editors, which means that your press release should be structured so it appears to be newsworthy, rather than a blatant advertisement. Traditionally, a well-structured press release should not consist of more than a single page. A Press Release that addresses the fundamental aspect of what people are looking for (how it benefits them) will outperform any other kind, so keep it trimmed, comprehensive and highly targeted so that it communicates directly with your customer base. Here is the basic anatomy of a successful press release: The introductory of your press release typically includes the words: “For immediate release” and should include a specific date as to when publication is expected. You could use the “For Release Before…” date or “For Release After…” date. Most people use the “For immediate release” option.

Headline: This will be the most important part of the press release, so plan to spend a great deal of time on it. You want to grab the reader instantly with it, so they’ll be interested in reading the rest of the release. Try to focus on incorporating power, action driven words within your headline,

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Successful Traffic Generation Strategies such as: Announcing! Secret Free Discover Strategies Success Shocking Summary: The summary simply offers a snippet of what your Press Release is about. It’s like taking your entire press release and describing it in four sentences or less. It should work in a similar way that your title does, in terms of catching their attention and luring them in, so keep it direct and strong. Content/Body: The body content of your press release serves as the information lifeline that provides all of the information needed for your reader to clearly understand your message. The thing to remember is that your press release should be designed in a similar format as a journalistic style news story, so that the most important element is featured first. The reason for this is that you’ve pulled in your readers with the headline, and now you need to keep them there, so they’ll read through the rest of it or read the most important facts before moving on.

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Successful Traffic Generation Strategies The last couple of paragraphs within the body of your press release should tie everything together. It reminds your readers about the point of the press release. At the end of your press release, you want to signify that’s there no more. It would look like this: ###

Resources: Press Release Creation Services:

http://www.pressequalizer.com http://www.pressedge.com/ Press Release Writers:

http://www.custompressrelease.com http://www.prnine.com http://www.Press-Release-Writing.com http://www.contentdone.com http://www.contentcustoms.com

Press Release Distribution Channels:

http://www.PRWeb.com http://www.URLWire.com http://www.PRNewsWire.com http://www.Free-Press-Release.com

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http://www.marketwire.com http://www.wiredprnews.com/ http://www.livepresswire.com/ http://www.PressReleaseNetwork.com http://www.WebWire.com http://eWorldWire.com http://www.BusinessWire.com http://www.PRLeads.com

Article Marketing Article marketing is one of the most popular methods of generating relevant back links from authority websites, and in maximizing your outreach with well-crafted, high quality content directed at your target audience. Each article should be between 300 and 600 words in length and provide useful information that your target audience would find appealing. The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks. Apart from directly benefiting from the exposure received by having your articles showcased within popular article directories, as an article marketer you will also benefit from the frequency in which search engines crawl article directories due to new content being posted each day. This allows you to generate exceptional back links from these article directories based on the number of articles featured that contain links to your website within the Author’s Resource box. I’ll get back to this in a second.

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Since articles are available for re-print, where webmasters can use your content on their websites and communities, (as long as the Author’s resource box is left intact), you will also be able to build additional back links from the websites that feature your content throughout their network. The Author’s Resource Box The most important thing to remember, other than writing excellent articles, is that you need to create a compelling Author’s Resource Box. The resource box is the area where you are able to include a link to your website and direct readers to explore your own personal site. Since the space allocated is quite limited, you need to focus on using a strong call to action that prompts the reader to click your link and visit your website. The best way to go about creating your Author’s Resource box is to think of it as a short commercial, where you are given a very limited time to explain the benefits and highlight the most important features of your product or service. In addition, if you offer a freebie or giveaway within your Resource Box, rather than a direct pitch (such as directing your reader to download a free report or ebook by visiting your squeeze page), you will instantly maximize your articles performance in terms of driving targeted traffic to your websites, as well as in building relevant mailing lists of potential buyers. Here are a few things I successfully featured within my article resource boxes to generate traffic and build a list of responsive buyers: Free Reports Free Ebooks Free Scripts

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Successful Traffic Generation Strategies Free Content (PLR, MRR) Free membership (even trial will work) Free video tutorial Here is an example of a well constructed resource box: ***************************************** Jens P. Berget specializes in teaching new marketers how to set up highly profitable marketing campaigns and heavily monetized websites using the power of FREE resources! To gain instant access to all of his incredibly popular collection of resources absolutely free, visit his website at: http://www.slymarketing.com ***************************************** It’s important that you write your author’s resource box before you write your article, because once you finish your article, you’ll want to publish it right away (believe me you will). It’s important that your author’s resource box is related to the topic of your article. If you’ve written an article about gardening, your author’s resource box shouldn’t be about Internet marketing. It should be about gardening. Why It’s Important To Write Excellent Articles Your articles have to be excellent in order to attract traffic to your website. The higher the quality the more visitors they’ll attract. Another reason they need to be excellent is that you should become an expert in your niche. Once you’ve published some excellent articles, people who have read them will start to think of you as an authority - that’s exactly what you are looking for. The great thing about writing articles as part of your marketing strategy, is that once you publish your articles to the right directories (I’ve added a list of the top

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Successful Traffic Generation Strategies article directories below), you’ll get traffic for years to come. You’ll also get backlinks that will help you rank higher in the search engines. Before You Write When you write articles, you should always try to focus on teaching people something. Your goal is to get them to trust you and the information you provide, and try to entertain them. If you’re successful, they’ll think of you as an authority within the topic of the article, and they’ll visit your website for more information. The topic of your article should be about something people are searching for (on Google or any of the major search engines). The hotter the topic, the more people are looking for your article. I never use keyword research when it comes to writing articles, but many people do, and you should consider it. If you find the right keywords (lots of traffic and little competition), you might get a lot of traffic. I like to find the topic first, then just write regardless of the «right» keywords (SEO). I’m thinking, if I’m writing a great article and providing some excellent information and people enjoy reading it - people will find it, and it will bring me lots of traffic. Length, headline and keywords The lenght of your article should be between 300 and 500 words, usually my articles are closer to 500 words. The words in my headlines are used at least five times during the article, but no more than ten times. If you use the words too much, you might get «hurt» by the search engines. You don’t need the exact same words in the exact same order. You can rearrange them or use synonyms. How should you write your articles? I’ll tell you how I’m writing my articles. My articles are between 300 and 500 words, and I use between 20 and 30 minutes to write them. I start with a pen and paper, and create a list of ideas for the article. I start writing

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Successful Traffic Generation Strategies out a few ideas for topics, and I think about the ideas for a while, sometimes a few days (and sometimes just a few minutes). Then, when I’m ready, I just start typing for 5 minutes. After the first 5 minutes, I review what I have been typing and ask myself if it’s good enough, and if I should keep typing. If I have problems with writers block, then I’ll go for a walk. A few minutes of walking is perfect for my mind and I always get a lot of new ideas while walking. I think that the best articles are not written all at once. When finished with your first draft, you should leave it for a while, then, come back to it and read it again. You might want to add a few extra points, and edit some of the text. The third time you look at it, it’s probably a lot better than when you finished it the first time. Finally, always try to use bulletpoints in your articles. People like them, it’s easy to read and it makes your article looks more informative. How many articles should you write? You should write as many articles as possible, but at least 10 articles related to your website. The more excellent articles you write and publish to the directories below, the more traffic you’ll receive. Many marketers are using software to help them create many new articles from just one article. This way, they can get a lot of extra traffic by publishing hundreds of articles instead of just a few. I’m not using software like that, but if you’re interested, you should take a closer look at Mass Article Control. Where to publish your articles The top 10 article directories are: ezinearticles.com ehow.com ArticleBase.com buzzle.com

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Successful Traffic Generation Strategies webpronews.com goarticles.com helium.com articlesnatch.com articledashboard.com articlealley.com

Discussion Forums One of the easiest methods of building back links to your website, while exploring potential product ideas, evaluating niches, and communicating with your target audience is by spending time in forums and community boards that are focused on your market. Joining discussion forums and joining discussions are important, and it should be part of your social marketing technique. You could install your own discussion forum/ message board, or you could register at one of the popular discussion forums in your niche. First, here are some of the most popular discussion boards that you can install yourself. A few of them are free, and a few will cost you money.

http://www.vbulletin.com http://www.phpbb.com http://getvanilla.com http://www.proboards.com/

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http://www.bravenet.com/webtools/forum/ http://www.ezboard.com http://www.ivillage.com/messageboards http://www.boards2go.com What’s important is that you, as a user, can join discussions and share your thoughts. This form of user generated content can grow very quickly but needs a lot of maintenance and enough people to keep it active so it doesn't grow stale. This is why I don’t use my own discussion forum. And it can take up a lot of space if you don't place limit the size of signature files and avatar images. On the other hand, using a discussion forum brings people back to your site so they can continue to participate in the conversations they joined adding a steady stream of traffic to your website. If you don’t have your own discussion forum, using a signature to point people to your website(s) is very important. A discussion forum is a great way to build relationship with your visitors, by establishing yourself as a trusted expert on your topics. What’s important to remember is that this is not a fast process, it takes time to build a community and keep it active, getting a discussion forum off the ground is a lot of work. It’s important to add moderators, to keep things moving and keep away spammers. You can’t do this all by yourself, well maybe in the beginning. In most communities people will volunteer to moderate, but it is usually a good idea to hire 1 or 2 people to work your boards as well. It’s probably better to have no discussion forum than to have unactive "dead" Copyright 2010 // Jens P. Berget

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Successful Traffic Generation Strategies forums with no recent activity. Make sure you plan ahead and have some people ready for your discussion forum before you launch.

How to find the best discussion forums There are many variables you should think about when it comes to finding a discussion forum to join. You’re looking for a forum with lots of members and lots of traffic. You’re looking for a discussion forum with lots of active members, not just a lot of traffic. The more quickly the discussions grow, the more fun you’ll be having, and the easier it is to build your network. The posts should be open to the public to read. If they’re open, each post will most likely get traffic from search engines as well. One easy method of locating potential discussion forums message and message boards is by reviewing the directory of forums located at

http://www.big-boards.com You can also search for active discussions in your market by using the Google search engine. Visit http://www.google.com and enter in search strings including “your keyword+forum” or “your-keyword+message boards” to locate hundreds of possible communities. Complete Forum Directory (with alexa ranking, etc): http://www.prelovac.com/vladimir/best-webmaster-forums When it comes to Internet Marketing, I am using two discussion forums, and that’s all I need (both of them are really powerful and with thousands of members):

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Digital Point: http://forums.digitalpoint.com Warrior Forum: http://www.warriorforum.com Benefits of participating Obviously, the more active you are within these forums, the more traffic you will be able to generate to your website. One thing you want to keep in mind is that you need to do your part in building a solid reputation, and not appear to be spamming the boards with the intention of promoting yourself or your websites. Instead, focus on building relationships within the community, by offering help, resources and engaging in active discussions. There are at least three benefits of participating in discussion forums: 1. Testing Before you start selling, before you launch your website, you should ask people on the discussion forums about their opinion. This way, you’d know that your product, or your sales copy is great before you launch it to the general public. Recommendations When you’re thinking about buying a new product, you should ask people about the product. If you do, you’ll get their reviews and opinions before you buy. I always do this before buying anything related to Internet marketing, no matter if the product is brand new, there’s always at least one member that has tried it. Building a network

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When you become active in a discussion forum, you’ll be building a network of people who are like you (enjoy the same stuff, are involved in the same niche as you). By building a network in your niche you’ll keep up with what’s going on in your industry. 3. Direct sales When you use a signature, sometimes people will click on it and buy whatever you’re selling (because your signature is either a direct link to your product or your website. This is not why you use discussion forums though. It’s more powerful to use it for testing, recommendations and reviews. It’s all about creating a strong profile In order to be successful with marketing using discussion forums, you should be creating a strong profile. A strong profile will make people more interested in you, and when they’re interested in you, they’ll be visiting your links and your website (which means more traffic). There are five steps to create a strong profile: 1. Introduce yourself When you join a discussion forum, you should always start by introducing yourself before you start publishing questions and participating in the discussions. Tell people who you are, where you’re from, and why you joined the discussion forums. All the most popular discussion forums have a section of introductions, that’s where you start.

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Example of a great introduction: Hey Everyone!! New from Florida Hi Everyone. I just heard about this forum from a colleague. My name is Bridget, and I am from South Florida. I am joining this forum to learn from all of you on here. I have read through a few posts so far, and I found out I have A LOT to learn. I have recently started to learn web design, and am in the process of developing my first website. I hope this forum will be interesting, and imformative. Bridget

No personal drama There are always people arguing and involving themself too much when it comes to discussion forums. You should always involve yourself in the discussions, but don’t attack other people. Don’t get too personal. Don’t be controversial. You want people to like you. If they enjoy your posts, and you, they’ll end up at your website again and again. Be helpful Even though you joined the discussion forum in order to promote your products or your website, you should always try to offer help and insight. Don’t self-promote

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When you introduce yourself, you can tell people what you do for a living and you can tell people about your blog and your products (if you’ve created the products yourself). But don’t keep telling people about yourself again and again, if you do, they get tired of you. When people start to trust you, they’ll be visiting your profile and your websites. They’ll become interested to learn more about you.

Signature You should always include a signature (some forums allow signatures only after you’ve posted a certain amount of posts). The signature will appear below all of your posts. Your signature should use a teaser tag about your product or your website, and a link to it. Explain with a two sentences what purpose your product/website serves. Include your achievement in your signature. If you’re selling a product and you’ve earned $2,000 by selling it. Put a line related to your income in your signature and another line related to the purpose of your product. Let me give you an example when it comes to a signature from photography discussion forum:

5D x 2|580ex X 2 |17-40L |24-1054L IS |70-200 f/2.8L IS Hasselblad 503CW | 50, 60, 80, 150mm Zeiss | Bogen Tripod | Newton CR Bracket

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Successful Traffic Generation Strategies R1800 Printer | Lumiquest & Apollo Diffusers | CS3 | MY WEBSITE - MY GALLERIES - MY BLOG This guy has added information about his gear, and links to his website, his galleries and blog. It’s all the information he really need in his signature file. If people are curious, they’ll learn more about him by visiting his websites.

Creative Traffic Sometimes, if you do something different, it might end up giving you a lot of attention. There are many examples, and I’ll provide you with some of them later on. What’s important to notice, is that you need to be unique, different, and stand out from the crowd, in order to get a lot of traffic from creative ideas. I’ve named this chapter, creative traffic, in order to focus on the stuff that’s different. You might want to try to come up with something similar.

Facebook Let me begin with an example from Facebook. This is actually not a true story, but hopefully you’ll get my point. This woman’s Facebook account was hacked, and therfore, she didn’t really make the mistake. I need you to think about this, before you read the story and see the profile picture. What if your company did this in order to get more traffic? What if you used yourself or one of your colleagues (they need to be aware about what can happen and that this can really spread across the world) to fake a funny story? Could this benefit your company? Now, it’s time for the story.

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Successful Traffic Generation Strategies It seems that Tracy, an ordinary woman using Facebook, had a one-night-stand with Michael. They did something different, and she thought she’d sent him a private message about it. The message wasn’t private. In a short while, this story was all over Facebook, and all over the Internet and on top of many of the major social news sites. It happened in August 2009. Take a closer look at the image below:

The Tiger Woods story Electronic Arts makes awesome games. I’m not saying that they did this intentionally, because what it seems like, is that they made a glitch, and did a famous recovery. But what if Electronic Arts anticipated the response, and all the

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Successful Traffic Generation Strategies attention they would get from this? A player of EA's Tiger Woods PGA Tour 2008 found a glitch in the game that allows Tiger Woods to walk on water. The guy filmed it and posted the glitch on YouTube. A lot of people watched the clip, and a lot of people commented. Soon after, EA responded to the video with their own video. A version where Tiger Woods actually walked on water and made the «Jesus Shot» that everybody thought was a major glitch from EA. Now, it looked as it was not a glitch at all. It ended up being funny, and a creative marketing campaign with a lot of attention towards this game and towards Electronic Arts.

How I Became A World Class Designer in 10 Minutes A few days ago I decided to become a professional designer. I did it in less than 10 minutes. And I'm receiving traffic to my blog from the 10 minutes I spent. Actually, I think I'll be receiving a lot of traffic from the 10 minutes and the $90. Ok. I'll be honest with you. I didn't learn how to design, and I'm not a Guru, not at all. All I did was sponsor a beautiful Wordpress theme. I found one that I really thought was amazing, it's the Mac Blog theme. You can watch it here. I paid the designer $90, and now, you can read in the footer that it's designed by me, and there's also a link to my blog. I could have sponsored one link, or two links, but I decided to sponsor everything. I don't consider this cheating, although it looks like I designed the theme, but I didn't. To me, it's a lot like PLR. You buy the article or the e-book, and you add your name as the author. It's about the same. If my link is the only link in the footer, people using the theme (hopefully) won't delete the link. If there are more than one link, then, they might find it annoying

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Successful Traffic Generation Strategies and might want to delete them (at least some of them). If the link to my blog will end up on hundreds of blogs, it will provide me with lots of link juice. Hopefully it will be very helpful when it comes to ranking in the various search engines. If the theme is awesome, and I think this one is, then lots of people will download and use the theme. When lots of people are using it, traffic will be generated, and people will eventually click on the link to my blog, and this will continue for a long time. You can sponsor themes at Digital Point.

Paid Traffic From Yahoo! Answers Yahoo! Answers is a knowledge-sharing community with more than 90 million members. Anyone can ask questions and answer them on any topic. Take a closer look here: http://answers.yahoo.com/ With more than 90 million members and a lot more readers, I've been thinking about how much traffic questions and answers could generate. Before leaving for work on monday, I looked at a few sites, and I ended up at the discussion forums at digital point. Whatever I do online, I always seem to end up at the discussion forums. What happened was that while looking at various discussions I found a person advertising his service for Yahoo! Answers. For $13 he would post 25 questions to Yahoo! Answers. All the answers would be related to the niche of the buyer. All of the answers would be linking back to the buyers website. All he needed was a link. He would do the research, and he

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Successful Traffic Generation Strategies would find questions and post answers. What this advertisement said, was that I wouldn't have to do a thing, other than pay the man and send him the link to my blog. I thought about this for about two minutes, and decided to try it. It was only $13 and I had never tried Yahoo Answers. Again, I was thinking about the traffic it could generate. I paid the man, and sent him the link to this blog. He was fast. Within 30 minutes he had published 10 answers. I received the links to all the answers. It looked ok. He then waited about 12 hours and published the final 15 answers. I recived the links to all of the answers this time as well. His answers were not detailed, and might not provide the readers with a lot of value, but I guess they were more or less ok, and of course, they contained a link to my website. That was the obvious reason for the test. I was thinking that, this would provide me with link juice for the search engines and possibly direct traffic from people clicking on the links. Looking at Google Analytics today, I see that I have received 20 unique visitors from Yahoo Answers during the past 48 hours. To me, it was a test, and an interesting one. It seems that you'll receive traffic from Yahoo Answers, and you can even outsource the service. So far, I haven't received a lot of traffic and I probably won't, but it's going to be interesting to see how many visitors I'll receive from this test during the next weeks and months. My guess is that it's worth the $13.

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A very interesting real estate marketing trick No wonder why Ralph Roberts was dubbed by Time Magazine the best-selling realtor in America. I just read the most interesting and funny marketing trick in real estate that I have ever seen. I will try to explain it in my own words, and I will try to tell you why I think it´s so interesting and funny. And I really like it, even though I understand that it´s really a marketing trick... and I don´t like marketing tricks, well, except for when they are very intereresting and funny. I don´t know that much about how real estate agents do their job when it comes to marketing, other than that they promote using newspapers and directories on the web. But as I now understand they also send out letters to prospective clients asking them for a job, although I am not sure about the contents of the letters. This letter might be to people who have contacting the real estate agent for a job to sell their house (I would think that this is what it might be all about). Many people are contacting many different real estate agents in order to find the one with the cheapest price and the best service. So, to follow up on the people that have been in contact, most real estate agents sends out letters to them and try to get them to contact them and use them for that particular job. According to Ralph Roberts, as many as 90 percent of the people receiving the letter might simply crumple it up and toss it in the trash. Here's where it becomes interesting. Ralph Roberts´creative marketing idea was to follow up on that letter to those people who didn´t contact him. The 90 percent or so that tossed the letter in the trash. So, what he did was the interesting and funny part:

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Successful Traffic Generation Strategies "About four days after I sent out the original letter, if the prospect had not gotten in touch with me, I would send out a nearly identical letter, but this time, I wadded it up first, smoothed it out a bit, and wrote with a red marker at the bottom of the letter, "Please Don't Throw Me Away Again!" I inserted the letter in a plain envelope, addressed it by hand, and mailed it to the original recipient." This is what I call creative marketing. He received a lot of response after starting this new marketing campaign. Many people even thougth that he had dug through their trash to find the letter and resend it. It´s a marketing trick and most people might understand that, some might even get a little upset by it - but I find it very amusing.

Using Xbox Live to drive traffic and sales I was rather surprised when I read the following post at a discussion forum. It was something I had never thought about doing. I believe it will work for certain niches and for certain audiences, especially if you’re targeting young boys. But of course, more and more people are playing games online, so it might work for many products. This is the post: “Hey there, like most of you, I was thinking of new ways to promote a website to increase activity and potential sales, and I came up with something pretty new that I would love to do for anyone who wants it. Have you guys heard of Xbox Live? There are millions of people all over the world playing online right now, especially games like Call of Duty Modern Warfare 2. Every single game you play, you play with/against 11 other people. With that said, I could play about 50 games for you daily with your URL as my gamertag (username), as well as a profile attached to that with information about

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Successful Traffic Generation Strategies your forums for the players to see. I have used this technique for a guy's website, www.UniversityStore.com, and his traffic increased 15%, and his sales improved by about 31%. Playing 50 games per day, while playing with 11 other equals 550 people that your site is being advertised to DAILY, as well as 3,850 per week. Those are huge numbers that can be added to your other marketing techniques on the Internet. Another option for you guys is for me to play FIFA Soccer 2010, where you play with 19 other people. This is more for those forums with sports-related themes, but 19 viewers is better than 11. If that doesn't interested you, I also have these games: Halo 3 Madden NFL Football 2010 NCAA Football 2010 NBA Live 2010 Fable 2 So is anyone interested?” You could pay a person to play, or you could play yourself.

Automate and Outsource I’ve been struggling for a while to be able to make my websites work for me when I’m not available, when I’m sleeping or doing something completely different. There are many ways to do this. It’s usually all about content, and ways to automate publishing new content. Copyright 2010 // Jens P. Berget

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Let me give you a few examples. Affiliate datafeeds can import products, descriptions, pictures etc at set intervals. A discussion forum allows visitors to leave their comments and often get feedback without you being there personally. A blog, wiki, affiliate programs, or other software will allow you to set up automatic user registration, to allow users to have a username and password processed for immediate access instead of waiting for someone to manually approve all new users. A refer a friend program allows your current visitors to contact others and invite them to your website or discussion forum. Link checking software can keep track of backlinks and alert you when something changes or a link to you is taken down. Automatic shopping cart and paypal responses can thank your customer for paying promptly and ordering from you. Autoresponder services can keep in touch with your customers or send out your newsletter automatically. Think about your website purposes and tasks, if it can be automated, give automation a try and save yourself time and money. Having parts of your business automated frees up more time for you to focus on other things like marketing, allowing you to stay competitive.

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Successful Traffic Generation Strategies Using RSS subscriptions can allow your visitors to syndicate and subscribe to your content Importing other RSS feeds can add fresh content to your site automatically. Automation can be done server side or client side.Server side system has tools that run on the server and may be more complex. Client side systems run in the browser and is usually easier to install and get running. Whatever you chose, I think it’s important that you automate some of your tasks, and focus on doing the most out of your most important tasks. You don’t have much time, it’s only 24 hours a day, and if you’re like me, you don’t want to spend more than a few hours a day working.

Final Words You now know exactly how to set up high performance campaigns that will generate an unlimited amount of traffic to your websites, quickly and easily!

The most important step you can take is in consistently applying this information to every marketing campaign that you develop, while focusing on maintaining the momentum, by tweaking and improving your campaigns, monitoring your progress, and expanding your outreach on a regular basis. Spend a few hours each week building solid back links to your websites, optimizing your pages, participating within targeted communities and blogs, setting up action driven PPC campaigns, and exploring new strategies towards maximizing your website' exposure. Stay focused and on track and most importantly, never give up.

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The Future of Traffic Roots As I wrote in the introduction, my work with Traffic Roots is not finished, actually, not for a very long time. I’ll continue to write and update this eBook, and as long as you’re receiving my newsletter (subscribe at the top of www.twittervirtue.com) you’ll get a notice and a direct download link to the latest version whenever I publish it. I’ll be focusing on the three main categories of web traffic. Because you either pay for the traffic, you attract it, or you borrow/steal it. There are also long term traffic and short term traffic. Everything will be covered in this edition, but even more detailed in the future editions. I’ll continue to update this eBook with an overview of what kind of traffic you should be using in order to get the effects you’re looking for. Usually, it’s a combination of the three main categories above. The focus of my writing will be about the 19 web traffic tactics below (the list is in no particular order): Pay Per Click Advertising Banner Advertising Text Link Advertising Paid Reviews eZine Advertising Article Marketing Discussion Forums Press Releases Classified Ads Social Marketing

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Successful Traffic Generation Strategies Viral Videos Blog Commenting Reviews Blogging Viral Reports Search Engine Optimization Joint Ventures Traffic Exchanges Creative Traffic The reason I’ve named the last category creative traffic, is that this will be about new traffic tactics that I have discovered. Traffic tactics that won’t necessarily fit in any of the other categories. If you have any questions or suggestions, please send them to [email protected]

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