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Styling

Color

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Colors Everything

Texture

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Care

Alfaparf Milano introduces a unique category of Professional Hair Color that will change the Hair Care Industry…

Colors Everything NO MORE LIMITS FOR PROFESSIONAL HAIR COLOR ARTISTRY The first and unique category of Professional Hair Color that can be mixed in ALL services and in an incredible variety of care products to offer customers the maximum color customization in-salon and at home.

A real innovation that has never been seen before in the Professional Hair Care Industry. An incredibly versatile product for endless possibilities for professional hairstylists.

2 Patents Pending 6 pure ultra concentrated pigments for high color versatility .3

COLOR

.4

COLOR

.6

COLOR

Gd Cp Rd Gold

What are Pigments?

.13

Copper

COLOR

.21

Red

COLOR

Ag Va

Ash Gold .35

COLOR

Gm Golden Mahogany

Violet Ash

+

CARE + COLOR

Hd Hydrating Shampoo

CARE + COLOR

FIRST COLOR IN THE MARKET THAT CAN BE USED DURING A SMOOTHING SERVICE. (Patent pending) The pure ultra concentrated pigments WORK IN ANY pH LEVEL, whether it’s alkaline or acidic. (Patent pending)

2

Hd Hydrating Mask

Shampoo and Mask for at home care

6 pure ultra concentrated pigments

Gold .3

Copper .4

Red .6

To revive warm blonde tones or add new golden shades.

To enhance copper tones or create new copper shades.

To revive the brightness of reds or create new red shades

The PIGMENTS brand is composed of 6 pure ultra concentrated pigments that are intermixable for endless insalon customization: • Colors can be mixed together to create the perfect, customized shades. • Intensity of the color can be calibrated by using different quantities of product. We are talking about extremely high levels of service customization and creativity. Suitable for natural, color-treated or bleached hair.

PF014106

PF014102

Salon size: 90 ml / 3.04 Fl. Oz. bottle PARABEN-FREE

PF014101

Ash Gold .13 To enhance blonde and light brown tones or add new beige shades.

PF014105

Golden Mahogany .35 To add depth to dark brown tones or create new golden mahogany shades.

PF014104

PF014103

Violet Ash .21 To amplify cool tones, neutralize undesired yellow tones, and revive grey/white hair.

3

In Salon Pure pigments can be mixed in all services to add a dose of color during the service, or to intensify and add shine to any color.

When we say that PIGMENTS colors everything, we mean it.

At Home You can now customize the shampoo and mask with color for your clients to take home.

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How can pure pigments color everything:

Because they adapt to any environment

The pure ultra concentrated pigments can change their structure according to the pH surrounding them, whether it’s alkaline or acidic. PIGMENTS have a powerful molecular structure adaptable to any pH level. PIGMENTS new carrier technology preserves the pigments’ integrity, pureness and performance.

P A T E N T PENDING

In Salon

to CREATE NEW COLOR SHADES Mix pure pigments with Evolution of the Color3, Thermae SPA or Color Wear or any other color brand to create new and customized colors to propose to your clients. Refer to the chart on page 10 for mixing ratios.

PROPOSE A FIRST TIME COLOR ON NATURAL HAIR For clients who desire to add reflections to their natural hair, without needing to cover grey, but who are afraid of a “real” color commitment. Propose a pigmented treatment using a mask. We recommend combining pure pigments with the PIGMENTS mask or any another treatment line that meets the client’s hair type needs. Color longevity: from 5 to 12 shampoos

Color

REVITALIZE COLOR IN-BETWEEN SERVICES Propose a pigmented service + mask to those clients who wish to refresh a cosmetic color. Color longevity: from 5-12 shampoos

BOOST UNPRECEDENTED SHINE You won’t believe it, but our pure pigments work well even if mixed with water! A new, easy and quick service (processing time 5 minutes), for unparalleled shine. Refer to the chart on page 10 for mixing ratios.

SIMPLE RE-PIGMENTATION FOR COLOR CORRECTION Finally, the perfect tool!

Color achieved with PIGMENTS Copper .4 mixed with COLOR WEAR 8.44 and 6.4.

5

In Salon

Care

to MAKE USE OF A TREATMENT PROCESSING TIME TO REVITALIZE COLOR AS WELL For those clients who come to the salon for a quick blow out, but really need a treatment to improve the condition of the hair. Why not propose to revitalize their color while performing a CARE treatment? Just mix the pure pigments with a shampoo, conditioner, mask or vial and apply as usual. Refer to the chart on page 10 for mixing ratios.

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Color achieved using PIGMENTS Golden Mahogany .35 mixed with PIGMENTS Nutritive Mask.

In Salon

to MAKE USE OF A TEXTURE SERVICE PROCESSING TIME TO REVITALIZE COLOR AS WELL We know very well how long texture services take and how much they can affect the hair color. For the first time, you can revitalize or correct hair color while performing a texture service.

WITH LISSE DESIGN

Texture

P A T E N T PENDING

Mix the pure pigments with the Smoothing Fluid. Refer to the chart on page 10 for mixing ratios. Color Longevity: from 5 to 12 shampoos

Color achieved using PIGMENTS Violet Ash .21 mixed with LISSE DESIGN Smoothing Fluid during a smoothing treatment.

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In Salon

to ENRICH YOUR STYLE WITH A TOUCH OF COLOR

Revitalize color or customize new shades by applying from roots to ends or just on certain sections. Mix pure pigments with a variety of styling products such as mousses, creams, and gels. Color Longevity: up to 5 shampoos

Styling

Color achieved using PIGMENTS Gold .3 mixed with SEMI DI LINO STYLING Mousse.

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We have created a shampoo and mask specifically for the PIGMENTS line: • These products are formulated for extraordinary coloring action of the pure pigments and to make the mixture stable for an incredible performance of up to 12 months.

Shampoo and Mask for At Home Color Care

Hydrating

A mixture of active ingredients creates a special film that wraps around the hair, thus retaining water already present and adding shine.

• These products ensure perfect stability so they can be color customized for clients to take home.

PIGMENTS’ Hydrating Shampoo and Mask color customized by your hairstylist: • Maintain/Revitalize color; from color service to color service • Remove unwanted tones • Enhance grey or naturally white hair PIGMENTS’ Hydrating Shampoo and Mask are the ideal vehicle for PIGMENTS colors because: • Blending process is very easy • Results are homogeneous • Long-lasting performance and stability (up to 12 months)

PF014095

PF014098

Shampoo size: 200 ml / 6.76 Fl. Oz. bottle SULFATE-FREE & PARABEN-FREE Mask size: 200 ml / 6.91 Fl. Oz. jar PARABEN-FREE

*Please refer to usa.alfaparf.com for the prescription card which provides the client with directions, cautions, ingredients, and how to use the customized hair care product.

9

10 COLOR

Home Care: Color and Hair Maintenance (Hydration Shampoo and Mask)

SERVICE

Enrich/Correct Color during a Smoothing Service Shampoo and Mask

WHERE TO MIX

Lisse Design Smoothing Fluid or any other smoothing treatment MIXING RATIO 3/4oz (20g) Mask/ Conditioner Levels 8-9-10

+ 1g (2 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

+ 2g (4 pumps) Pigments

+ 4g (8 pumps) Pigments

3/4oz (20g) Mask/ Conditioner Level 4-5

3/4oz (20g) Mask/ Conditioner Level 1-2-3

+ 8g (16 pumps) Pigments

2 1/4 oz (80ml) Smoothing Fluid + 10g (20 pumps) Pigments Cool Blonde (.21 or .13)

2 1/4 oz (80ml) Smoothing Fluid + 4g (8 pumps) Pigments Warm Blonde (.21 on level 7 or lighter)

Levels 4-5

3/4oz (20g) Water

3/10 minutes

6.76oz (200ml) + 8g (16 pumps) Pigments 2/3 minutes

PROCESSING TIME

According to Smoothing Method uses

+ 4g (8 pumps) Pigments Levels 1-2-3

Apply Pigments/ Water Mixture onto Shampooed, towel dried hair and distribute evenly. Rinse thoroughly when processing time is complete.

+ 8g (16 pumps) Pigments

3/4oz (20g) Water

Levels 1-2-3

HOW TO USE

Apply Pigments + Smoothing Fluid evenly all over. Proceed according to application directions.

Apply shampoo and/or mask premixed with Pigments to wet hair, rinse thoroughly after processing time is complete.

2 1/4 oz (80ml) Smoothing Fluid + 8g (16 pumps) Pigments Red .6, Brown .35, Copper .4, Gold .3

2 1/4 oz (80ml) Smoothing Fluid + 4g (8 pumps) Pigments Warm Blonde (.21 on level 7 or lighter)

2 1/4 oz (80ml) Smoothing Fluid + 10g (20 pumps) Pigments Cool Blonde (.21 or .13)

Apply Pigments Mixture onto the hair and distribute evenly. Rinse thoroughly when processing time is complete.

From 5 to 12 Shampoos

LONGEVITY

From 2 to 3 Shampoos

From 5 to 12 Shampoos

3 1/4oz (100ml) Neutralizer + 40g (80 pumps) Pigments

Levels 1-2-3

3 1/4oz (100ml) Neutralizer + 20g (40 pumps) Pigments

Levels 4-5

The recommended time for neutralizing

According to Smoothing Method uses

PROCESSING TIME

2/3 minutes

Apply Pigments + Smoothing Fluid evenly all over. Proceed according to application directions.

HOW TO USE

Apply shampoo and/or mask premixed with Pigments to wet hair, rinse thoroughly after processing time is complete.

Apply Pigments Mixture onto the hair and distribute evenly. Rinse thoroughly when processing time is complete.

Apply Pigments + Neutralizer. Apply evenly all over, rinse when processing time is complete.

From 5 to 12 Shampoos

3 1/4oz (100ml) Neutralizer + 10g (20 pumps) Pigments

Levels 6-7

3 1/4oz (100 ml) Neutralizer + 5g (10 pumps) Pigments

Apply Pigments Mixture onto the hair distribute evenly. Rinse thoroughly when processing time is complete.

Levels 8-9-10

3/4oz (20g) Mask/Shampoo/Vial/Conditioner

Levels 4-5

6.76oz (200ml) + 8g (16 pumps) Pigments

+ 2g (4 pumps) Pigments

+ 8g (16 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

Level 1-2-3

+ 4g (8 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

3/4oz (20g) Mask/Shampoo/Vial/Conditioner

Levels 6-7

+ 1g (2 pumps) Pigments

3/10 minutes

Levels 8-9-10

Level 4-5

3/4oz (20g) Mask/Shampoo/Vial/Conditioner

Neutralizer

3/5 Minutes

+ 2g (4 pumps) Pigments

+ 8g (16 pumps) Pigments

Enrich/Correct Color during a Perm Service

Levels 6-7

3/4oz (20g) Mask/ Conditioner

+ 4g (8 pumps) Pigments

Apply to towel-dried hair, after shampoo. After the processing time, rinse thoroughly.

Sodium Hydroxide, Thioglycolate, or Guanidine Neutralizer

Levels 8-9-10

+ 1g (2 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

3/4oz (20g) Mask/ Conditioner

HOW TO USE

Enrich/Correct Color during a Straightening Service

Levels 1-2-3

3/4oz (20g) Water

+ 8g (16 pumps) Pigments

20/30 minutes

Lisse Design Smoothing Fluid or any other smoothing treatment

3/4oz (20g) Water

+ 2g (4 pumps) Pigments

From 5 to 12 Shampoos

LONGEVITY

From 2 to 3 Shampoos

From 5 to 12 Shampoos

From 5 to 12 Shampoos

From 5 to 12 Shampoos

Appy to dry hair, leave 5 minutes, rinse, dry hair and apply final color.

TEXTURE

Levels 6-7

+ 4g (8 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

Apply Pigments/ Water Mixture onto Shampooed, towel dried hair and distribute evenly. Rinse thoroughly when processing time is complete.

+ 1g (2 pumps) Pigments

Enrich/Correct Color during a Smoothing Service

+ 4g (8 pumps) Pigments MIXING RATIO

+ 2g (4 pumps) Pigments

3/4oz (20g) Water

Levels 4-5

3/4oz (20g) Mask/ Conditioner

Level 1-2-3

+ 2g (4 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

WHERE TO MIX

Levels 6-7

Levels 6-7

PROCESSING TIME

SERVICE

Levels 8-9-10

3/4oz (20g) Water

Level 4-5

5 minutes

Shampoo and Mask

3/4oz (20g) Water

+ 1g (2 pumps) Pigments

From 5 to 12 Shampoos

See Repigmentation Chart

Home Care: Color and Hair Maintenance (Hydration Shampoo and Mask)

+ 1g (2 pumps) Pigments

Levels 8-9-10

Shampoo, Conditioner, Mask and Vials

3/4oz (20g) Water

3/5 Minutes

Levels 6-7

Mask and Conditioner

+ 8g (16 pumps) Pigments

Levels 8-9-10

Water

Levels 1-2-3

+ 4g (8 pumps) Pigments

+ 8g (16 pumps) Pigments

3/4oz (20g) Mask/Shampoo/Vial/Conditioner

Apply Pigments Mixture onto the hair distribute evenly. Rinse thoroughly when processing time is complete.

MIXING RATIO

Refresh Natural and Cosmetic Color

Shine Service

3/4oz (20g) Mask/Shampoo/Vial/Conditioner

3/4oz (20g) Mask/Shampoo/Vial/Conditioner

Levels 4-5

Mask and Conditioner

+ 2g (4 pumps) Pigments

3/4oz (20g) Mask/Shampoo/Vial/Conditioner

Levels 6-7

+ 1g (2 pumps) Pigments

Apply to towel-dried hair, after shampoo. After the processing time, rinse thoroughly.

LONGEVITY

n/a

n/a

LONGEVITY

Water

CARE

Mask and Conditioner 3/4oz (20g) Mask/Shampoo/Vial/Conditioner

Levels 8-9-10

+ 8g (16 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

Level 1-2-3

+ 4g (8 pumps) Pigments

20/30 minutes

HOW TO USE

Appy to dry hair, leave 5 minutes, rinse, dry hair and apply final color.

Add Pigments to the color after mixing with the developer.

HOW TO USE

WHERE TO MIX

Shampoo, Conditioner, Mask and Vials

Water

3/4oz (20g) Mask/ Conditioner

Revitalize/ Customize a color during treatments

Level 4-5

PROCESSING TIME

5 minutes

Follow timing according to color product you are using

PROCESSING TIME

Natural Hair (no cosmetic color)

+ 2g (4 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

Levels 6-7

+ 1g (2 pumps) Pigments

3/4oz (20g) Mask/ Conditioner

Levels 8-9-10

See Repigmentation Chart

2oz (60g) Color + 6g (12 pumps) Pigments

Levels 1-2-3

2oz (60g) Color + 3g (6 pumps) Pigments

Shine Service

Mask and Conditioner

MIXING RATIO

Levels 4-5

2oz (60g) Color + 2g (4 pumps) Pigments

Levels 6-7

2oz (60g) Color + 1g (2 pumps) Pigments

Levels 8-9-10

Repigmentation

Revitalize/ Customize a color during treatments

Refresh Natural and Cosmetic Color

WHERE TO MIX

MIXING RATIO

SERVICE

Natural Hair (no cosmetic color)

SERVICE

Water

Permanent (Evolution Of Color/ Thermae Spa) Demi Permanent (Color Wear) Semi Permanent (rEvolution)

WHERE TO MIX

CARE

Repigmentation

Create new shades/ enhance or adjust the color result

SERVICE

* Pigments must be diluted prior to application.

M I X I N G R AT I O C H A R T

2oz (60g) Color + 6g (12 pumps) Pigments

Levels 1-2-3

n/a

LONGEVITY

From 5 to 12 Shampoos

when processing time is complete.

3/4oz (20g) Water

+ 4g (8 pumps) Pigments Levels 1-2-3

3/4oz (20g) Water

+ 8g (16 pumps) Pigments

M I X I N G R AT I O C H A R T Levels * Pigments must be8-9-10 diluted prior to application. 3/4oz (20g) Mask/ Conditioner SERVICE

Refresh Natural and Cosmetic Color

COLOR

Permanent (Evolution Of Color/ Thermae Spa) Demi Permanent (Color Wear) Semi Permanent (rEvolution)

Home Care: Color and Hair Maintenance Repigmentation (Hydration Shampoo and Mask)

Shampoo and Mask Water

Enrich/Correct Color during a Smoothing Service Natural Hair (no cosmetic color) Enrich/Correct Color during a Straightening Service

+ 1g (2 pumps) Pigments

MIXING RATIO

Levels 6-7

3/4oz (20g) Mask/ Conditioner Levels 8-9-10 + 2g (4 pumps) Pigments 2oz (60g) Color + 1g (2 pumps) Pigments Level 4-5 Levels 6-7 3/4oz (20g) Mask/ Conditioner 2oz (60g) Color + 2g (4 pumps) Pigments + 4g (8 pumps) Pigments Levels 4-5 Level 1-2-3 2oz (60g) Color + 3g (6 pumps) Pigments 3/4oz (20g) Mask/ Conditioner Levels 1-2-3 + 8g (16 pumps) Pigments 2oz (60g) Color + 6g (12 pumps) Pigments

Mask and Conditioner

Create new shades/ enhance or adjust the color result

SERVICE SERVICE

TEXTURE

WHERE TO MIX

WHERE TO TO MIX MIX WHERE

Lisse Design Smoothing Fluid or any other smoothing treatment Mask and Conditioner

6.76oz (200ml) + 8g (16 pumps) Pigments See Repigmentation Chart

MIXING RATIO RATIO MIXING 2 1/4 oz (80ml) Smoothing Fluid + 10g (20 pumps) Levels 8-9-10 Pigments Cool Blonde (.21 or .13) 3/4oz (20g) Mask/ Conditioner 2 1/4 oz (80ml) Fluid + 4g (8 pumps) + 1g Smoothing (2 pumps) Pigments Pigments Warm Blonde (.21 on level 7 or lighter) Levels 6-7 2 1/4 oz (80ml) Smoothing Fluid + 8g (16 pumps) Mask/ Conditioner Pigments3/4oz Red (20g) .6, Brown .35, Copper .4, Gold .3 + 2g (4 pumps) Pigments

Neutralizer

Revitalize/ Customize a color during treatments

Shampoo, Conditioner, Mask and Vials

Follow timing according to color product you are using

2/3 minutes 5 minutes

According to Smoothing Method uses 20/30 minutes

3/4oz (20g) Mask/ Conditioner Levels 8-9-10 + 4g (8 pumps) Pigments 3 1/4oz (100 ml) Neutralizer + 5g (10 pumps) Pigments Level 1-2-3 Levels 6-7Conditioner 3/4oz (20g) Mask/

8g (16 pumps) Pigments 3 1/4oz (100ml) +Neutralizer + 10g (20 pumps) Pigments

Enrich/Correct Color during a Perm Service

3/10 minutes

PROCESSING TIME TIME PROCESSING

Level 4-5

Sodium Hydroxide, Thioglycolate, or Guanidine Neutralizer

PROCESSING TIME

Levels 4-5 Levels+8-9-10 3 1/4oz (100ml) Neutralizer 20g (40 pumps) Pigments 3/4oz (20g) Mask/Shampoo/Vial/Conditioner Levels 1-2-3 + 1g (2 pumps) Pigments 3 1/4oz (100ml) Neutralizer + 40g Levels 6-7 (80 pumps) Pigments

WHERE TO MIX

The recommended time for neutralizing

+ 2g (4 pumps) Pigments Levels 4-5

MIXING RATIO

3/4oz (20g) Mask/Shampoo/Vial/Conditioner + 4g (8 pumps) Pigments

LONGEVITY

Apply Pigments Mixture onto the hair and distribute evenly. Rinse thoroughly when processing time is complete.

From 5 to 12 Shampoos

Add Pigments to the color after mixing with the developer.

n/a

Apply shampoo and/or mask premixed with Pigments to wet hair, rinse Appy to dry hair, leave 5 minutes, rinse, thoroughly after processing time is dry hair and apply final color. complete.

HOW TO TO USE USE HOW

From 2 to 3 n/a Shampoos

LONGEVITY LONGEVITY

Apply Pigments + Smoothing Fluid evenly all over. Proceed according to application directions. Apply to towel-dried hair, after shampoo. After the processing time, rinse thoroughly.

From 5 to 12 Shampoos From 5 to 12 Shampoos

3/4oz (20g) Mask/Shampoo/Vial/Conditioner

SERVICE

HOW TO USE

PROCESSING TIME

Apply Pigments + Neutralizer. Apply evenly all over, rinse when processing time is complete.

Apply Pigments Mixture onto the hair distribute evenly. Rinse thoroughly when processing time is complete. HOW TO USE

From 5 to 12 Shampoos LONGEVITY

Levels 1-2-3

STYLING

3/4oz (20g) Mask/Shampoo/Vial/Conditioner Enrich styling with color

Mousses, gels, liquids, and fluids

+ 8g (16 pumps) Pigments 1/2 Pump Pigments

n/a 3/5 Minutes

Use gloves, apply to damp hair. If hair is bleached apply to wet hair.

Up to 5 Shampoos

Levels 8-9-10

CARE

3/4oz (20g) Water

+ 1g (2 pumps) Pigments Levels 6-7

3/4oz (20g) Water

Shine Service

Water

Apply Pigments/ Water Mixture onto Shampooed, towel dried hair and distribute evenly. Rinse thoroughly when processing time is complete.

+ 2g (4 pumps) Pigments Levels 4-5

3/4oz (20g) Water

From 5 to 12 Shampoos

+ 4g (8 pumps) Pigments Levels 1-2-3

3/4oz (20g) Water

+ 8g (16 pumps) Pigments

Levels 8-9-10

3/4oz (20g) Mask/ Conditioner + 1g (2 pumps) Pigments

Colors Everything

Levels 6-7

3/4oz (20g) Mask/ Conditioner Refresh Natural and Cosmetic Color

Mask and Conditioner

+ 2g (4 pumps) Pigments Level 4-5

3/4oz (20g) Mask/ Conditioner + 4g (8 pumps) Pigments

3/10 minutes

Apply Pigments Mixture onto the hair and distribute evenly. Rinse thoroughly when processing time is complete.

From 5 to 12 Shampoos

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and usa.alfaparf.com

BIP, Inc./Alfaparf Milano USA 8200 NW 33rd Street - Suite 109 Miami, FL 33122 Phone 305.437.9937 If you need further information about our products and treatments please contact our Technical Support Hotline at 855-APM-HAIR (855-276-4247).

PP018466