Community College Executive Forum

Student Success: Confronting Academic and Non-cognitive Barriers

eab.com

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December 15, 2014

Lake-Sumter State College Leesburg, FL

From Rhetoric to Action New Accountability and Funding Imperatives Advance Completion Agenda Performance-Based Funding on the Rise

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National and Local Completion Roadmaps Evolve Countless Innovations, Many Driven by Foundations

Performance funding in place

300%

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Transitioning to performance funding

$11.7 million to 26 colleges to improve success metrics including course completion and credential attainment

$35 million to 17 community colleges in FL, NC, and OH to support student success from entry to exit

Estimated $2 million to Texas Completes cadre to revise degree paths, advising, and developmental education

$9 million to colleges in GA, IL, KS, KY, LA, MS, and NC to implement integrated college and career pathways

Proposed performance funding measures

Total state funding awarded by institutional completion rates, 2007-2012

Source: National Conference of State Legislatures, “Performance Funding for Higher Education,” accessed Dec. 5, 2012, http://www.ncsl.org/issues-research/educ/performance-funding.aspx; Elizabeth Rutschow, “Turning the Tide: Five Years of Achieving the Dream in Community Colleges,” January 2011, http://www.mdrc.org/turning-tide; Community College Times, “Texas Completes ready for next phase of completion plan,” August 6, 2012, http://www.communitycollege times.com/Page /Campus-Issues/Texas-Completes-prepares-forsecond-phase-of-student-success-plan.aspx; Advisory Board interviews and analysis.

A Business Model Under Threat 4

New Competitors Capture Bread and Butter Populations Universities Investing in COE Unit Offerings

For-Profit Enrollment 2.4M 766K

For-Profits

University COE

Working Adults

Retoolers 86%

2001

2010

MOOC Enrollees with a Two-Year Degree or Less

24%

MOOCs

Job Market

Price-Sensitive

Ladder Climbers

Unemployment Rate of 20-24 Year Olds 14%

Dec. 2012

-13% Change in Community College Enrollment ©2014 The Advisory Board Company • eab.com • 28458A

2010-2013

11%

Dec. 2013

Source: “The For Profit Higher Education Industry By the Numbers,” ProPublica, August 2012; “An Early Report Card on Massive Online Open Courses,” Wall Street Journal, October 2013; “Labor Force Statistics from the Current Population Survey,” Bureau of Labor Statistics, 2013; COE Forum Organizational Alignment Survey, Education Advisory Board, 2013; Education Advisory Board interviews and analysis.

A 2020 Doomsday Scenario 5

As Competitors Lure Most Attractive Prospects, Only the Riskiest Remain Historic Student Makeup

Surge in High Risk Student Groups

Our Future Student Body?

2005

2013

2020 (Hypothetical) Working Developmental

Working

Developmental

Working Developmental

80% 60%

90%

85%

50% 60% 50% 50%

35%

75%

Commuters First Generation

85% 95%

First Generation Commuters First Generation

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Commuters

Source: “Facts and Figures,” Foundation for California Community Colleges, 2014; Education Advisory Board interviews and analysis.

If We Do Nothing… 6

The Future Holds a Mission-Threatening Vicious Cycle

Student Risk Profile Increases Enrollment Drops; Funding Bodies Invest Even Less in College Infrastructure

Poor Student Outcomes Deteriorate College Reputation

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Colleges Cannot Adequately Serve Students Through Existing Support Structures

Drop Out Rates Increase; Job Placement Rates Decrease

Source: “Reclaiming the American Dream: Community Colleges and the Nation’s Future,” American Association of Community Colleges, 2012; Education Advisory Board interviews and analysis.

In Need of a New Enrollment Playbook 7

Top Questions from Community College Leaders

Which student success strategies are worth the investment?

What types of students can we serve well?

1

2 What are the advantaged recruitment strategies for those segments?

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4 How can we path students to careers of market value?

Source: Education Advisory Board interviews and analysis.

Road Map 8

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Cultivating College Navigation Skills

2

Providing Personalized Guidance at Scale

3

Intervening Early to Prevent Attrition

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Two Sides of the Coin 9

Need to make progress on both sides of the completion challenge Ample Investments in Academic Success One Piece of the Puzzle… Emporium-style developmental math coursework

…But Non-cognitive Factors Drive Attrition

I need to spend more time working 54%

Integrated developmental education and technical training

17%

71%

I just couldn’t afford the tuition 31%

21%

52%

I needed a break from school Mentoring programs

21%

54%

33%

I didn’t think my classes were useful 16%

27%

43%

Prescriptive degree maps

I didn’t have enough time for my family 16%

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25%

41%

Major Reason Minor Reason

Sources: Jean Johnson, Jon Rochkind, Amber N. Ott, and Samantha DuPont, “With Their Whole Lives Ahead of Them: Myths and Realities About Why So Many Students Fail To Finish College,” Public Agenda, 2011; Education Advisory Board interviews and analysis.

Missing Our Biggest Opportunity to Reduce Risk Students Navigate Complex Enrollment Process With Limited Guidance A Student’s View of the College Transition

Consequences of Going It Alone

! Future Student

Financial Aid Easy to make errors; often skipped entirely

Academic Advising Shuffled, wait times up to two hours

Placement Testing Poor understanding of test significance

Registration Confusing system difficult to navigate

Course Scheduling Hard to find options that fit with life

! Missing out on available aid

!

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Misplaced in developmental course

Not plugged into support structure

! Enrolled in wrong-fit courses

Finally Enrolled

Source: Education Advisory Board interviews and analysis.

How Do We Cultivate College Navigation Skills at Scale? 11

Existing Support Programs Suffer Low Impact or Limited Reach Small Reach

Tricky to Scale

Retention Risk Counselor

Dedicated Transition Coach

 Reaches out after students exhibit multiple signs of college unreadiness

 Personalized transition services follow students from high school through college

Generic Application FAQs

EAB Recommendation

 One-size-fits-all advice linked on college website; used by most motivated

 Leverage low-cost resources to deliver personalized college navigation guidance

Cost

Three Guiding Principles for Breaking the Cost-Impact Compromise

Essentially Self-Service Impact

Reach students when most attentive Concentrate efforts during greatest problem periods Enlist free advisors

The Sweet Spot ©2014 The Advisory Board Company • eab.com • 29056B

Source: Education Advisory Board interviews and analysis.

One-Stop Caravans Deliver 360° Support at Scale $16 Per Student Produces Double-Digit Enrollment and Completion Gains Austin Community College’s Connection Program

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ACC College Enrollments Among Recent High School Graduates

+56%  Teams of four to eight college staff from advising, financial aid, and student support visit area high schools three times per year  Staff walk students through ideal college enrollment steps, from financial planning to career pathing

2003-04

$16 Average cost per student

2012-13

Semester-to-Semester Persistence 77%

Registration

25 15K

Advising

Financial Aid

Admissions

65%

Local school districts served All ACC Students

Students participating annually

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College Connection

Source: Education Advisory Board interviews and analysis.

Access Made Easy Caravans Move Transition Guidance Off College Campus Into High School Halls One-Stop Caravan Visits High Schools Just Ahead of Major College Deadlines

Three Key Elements of Successful One-Stop Caravans

Sept.

College Application Event 45-minute session held during senior year English course for groups of 25-30 students

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Require all students attend events

Nov.

Financial Aid Workshop Sessions walk students through FAFSA application steps in computer lab

2

Host workshops during regular school days and hours

Personal Advising Sessions Students discuss academic goals with advisor for 10 minutes and create degree map

3

Keep visiting staff team consistent to build student trust

March

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Source: Education Advisory Board interviews and analysis.

Making the Most of What We Have 14

Community College Success Courses Ignore Attentive High School Student Market Most Colleges Offer Success Course, But Only 3% Offer During High School

“High school kids love taking a college course for credit—it’s about feeling like a ‘real college student.’ By the time students hit college, the success course is just a burden.”

49% 85%

Community College Faculty Member

15% 16% Offer Success Course

3%

Required for Required for All Optional CC Offered to High Developmental CC Students Course Offering School Students CC Students

Studying and Note-Taking Skills

Test-Taking Strategies

Time Management Techniques

Use of Campus Resources

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Losing a Captive Audience

Career Pathing Comes Too Late “Success courses focus on subjects like how to take notes or ‘where’s the library?’ They are actually the perfect venue for career mapping and course catalogue navigation, but those conversations always get left to my office, which means they rarely happen.” Career Services Specialist Source: Melinda Mechur Karp, Susan Bickerstaff, Zawadi Rucks-Ahidiana, Rachel Hare Bork, Melissa Barragan & Nikki Edgecombe, “College 101 Courses for Applied Learning and Student Success,” Community College Research Center, Oct. 2012; “A Matter of Degrees,” Center for Community College Student Engagement, 2012; Education Advisory Board interviews and analysis.

Combating Summer Melt with On-Demand Help Helpline Provides Just-in-Time Support for Student Transition Inquiries College Enrollment Derailed by Summer Missteps

30%

15

One Call (or Text) Away CUNY’s On-Demand Summer Helpline

2006 Big Picture Longitudinal Study (BPLS) tracks 500 high school graduates from at-risk backgrounds across charter school network

Professional advisor and student mentor paired with partner high school

College-bound students who drop-off over summer due to:

 Paid $2,100 stipend, transit card

 Student mentor is alumnus of partner high school and current college student

 Difficulty registering for classes  Confusion over required paperwork

Advising Office Emptiest When Needed Most Volume

Advising Staff Capacity

Student Inquiries

Mentors available on-demand to troubleshoot student concerns  Student mentor answers questions directly, refer tricky questions to advisor  Reminds students of registration deadline, insurance forms, and best transit route to campus

in college enrollment rates 9% Increase with Summer Helpline

Time Summer ©2014 The Advisory Board Company • eab.com • 29056B

Source: Kim Nauer and Paul Tainsh, “Creating College Ready Communities: Preparing NYC’s Precarious New Generation of College Students,” New School Center for New York City Affairs, Sept. 2013; Karen Arnold, “The Summer Flood: The Invisible Gap Among Low-Income Students,” NEA Higher Education Journal, Fall 2009; Education Advisory Board interviews and analysis.

Road Map 16

1

Cultivating College Navigation Skills

2

Providing Personalized Guidance at Scale

3

Intervening Early to Prevent Attrition

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With Unlimited Resources… 17

Ongoing Concierge and Coaching Services For All

Ideal Advising Provides Personalized, Holistic Guidance Throughout College Student Intake • Incoming students assigned advising case manager with broad knowledge of student support services and college programs

Goal Setting & Guidance • Case manager clarifies academic goals and works with student to develop graduation plan • Assists student with navigating college support services

Matriculation

Graduation

x x

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Ensuring Compliance • Remains with student for duration of academic career • Provides ongoing academic and coaching support to ensure on-time graduation

x

Holistic Advising • Checks in with student periodically during semester • Ensures student is coping with classes, addresses any non-academic issues

But Manpower Solution Too Resource-intensive 18

Double the Recommended Ratio a Common Occurrence…

… But Meeting Recommended Ratios an Expensive Proposition

Estimated Student to Advisor Ratios

Estimated Cost of Additional Advisors

600:1

Large Institution: ≈ 30,000 Students

300:1

Additional advisors needed Cost per year

35 $1.75 M

Mid-Sized Institution: ≈ 15,000 Students Typical Institution

NACADA Recommendation

“Check the Box” Appointments • First-year orientation: 5-30 minutes • Ongoing: typically