STRATEGIC BRANDING & MARKETING. Marketing Strategy & Brand Alignment

S T R AT E G I C B R A N D I N G & M A R K E T I N G Marketing Strategy & Brand Alignment FINDING CREATIVE WAYS TO HELP OUR CLIENTS MAKE THE WORLD ...
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S T R AT E G I C B R A N D I N G & M A R K E T I N G

Marketing Strategy & Brand Alignment

FINDING CREATIVE WAYS TO HELP OUR CLIENTS MAKE THE WORLD BETTER.

What is your goal?

No, a bigger one.

What is your biggest, most ambitious goal? What do you want to achieve? We want to start from there.

BUT FIRST...

What is strategy? It is finding the means to achieve your (big) goals with the least possible expenditure of effort. We do this through marketing strategy, brand strategy, and organizational alignment.

What is marketing strategy? It is understanding who your most natural consumers are and how you can communicate your value to them, such that they will take voluntary action to your benefit.

What is brand strategy? Having everyone in your organization and all your offers that touch the world effectively express your ideal truth.

What is organizational alignment? Converting your core values into day-to-day behaviors across all departments to empower and unleash the tremendous autonomous potential of your employees.

So again, what is your goal?

Tronvig Group helps cultural institutions, informal educational institutions, and nonprofit organizations achieve their goals.

“Your intervention was a game changer.” ­—Alvin Berk, Chairman Community Board 14, Brooklyn, NY

We do this not by telling you what to do, but by guiding you through a process that allows you to put your organizational vision and values to work. We help you achieve your goals while strengthening your essential organizational reason for being. We help you be you. Only better.

Along the way, attract more visitors, members, and advocates, motivate your employees and executives, and reach your original goals sooner and with less effort. Does this sound too good to be true? It isn’t. This is the transformational power of strategy applied across an organization through the effective use of a few relatively simple tools.

“Tronvig Group has helped us think far more clearly about targeting and audience segmentation. Where we once looked at every marketing challenge from only our own vantage point, now we have a system that helps us apply the perspective of the consumer in each particular case.” ­ Peggy Martin, — Senior Director of Design and Communications, Lincoln Park Zoo

Our process creates two tools that give you the ability to assess the strategic alignment and marketing strategy alignment of any tactical activity, be it an ad campaign, a website, an educational program, or a solicitation letter.

These two tools provide a strategic evaluation framework that can be used across your organization at all levels.

Process Overview Our process is broken into three main phases: Discover We unearth the insights needed to form an effective strategy. This includes both Brand Strategy founded on the essential truth of the organization and Marketing Strategy derived from deep insights into existing consumer needs. Design We articulate the strategy first in words and then through fully planned and designed tactical executions across all appropriate media. Drive We put all the work out into the world to make an impact and be measured for its real world viability. The entire process is designed to be iterative, incorporating an informed interchange between client need and market viability, the byproduct of which is continual improvement.

Discover Design Drive Diagnostic Workshops

Marketing Targets & Messaging

Advertising, Marketing & PR Campaign, Design & Planning

Tactical Execution (All the work is put out into the world)

AD Audience Persona Interviews with Competitive Advantage Diagrams

WWW

Analyze, Adjust & Improve

The first step is easy:

Put a collection of your executives, staff and stakeholders in a single room for three hours and have James Heaton conduct a strategy workshop. Doing so will answer these important questions: • How well do we understand our audience, not just what they tell us, but what actually drives their behaviors? • Which consumer audience should we focus on, and what specific actions should we take? • What will convince the key stakeholders in our organization to get behind and carry out a single strategic plan of action? • How can we unleash the latent potential and creativity of our employees? • Is there something we can do right now that could change the game for us?

S T R AT E G I C B R A N D I N G & M A R K E T I N G

INTERESTED IN NEXT STEPS?

CONTACT US TO LEARN MORE OR BOOK A WORKSHOP

[email protected] 718.522.6326 | tronviggroup.com 50 Court Street, Suite 700 Brooklyn, NY 11201