State of the Mobile Web, May 2010 June 28, 2010
May was a milestone month for the mobile web. After more than two years of reports, we finally have a new number-one country for mobile web usage. Indonesia, the only rival to Russia for the greatest number of Opera Mini users, displaced the incumbent to top our rankings. But that was not the only change in the top 10. Nigeria continued its dramatic ascent, surpassing Ukraine. The United States also found itself bypassed by South Africa, home of the 2010 FIFA World Cup. Data usage passed a milestone of its own. Opera Mini servers crunched and compressed more than 4 petabytes of data last month, serving up 28.3 billion pages worldwide. These numbers are an initial description of how much people browse. In these reports, we also describe what people do on the mobile Web. In this report, we wanted to look at when they use the mobile Web. We examined a weekend day to see at what times of day people are most active on Opera Mini. It turns out that the prime time for mobile browsing in every country was at night, from 8 p.m. to midnight. This holds true for all the countries in the top 10, with the real variation coming at other times of the day. As companies look to make money from mobile data and mobile web services, understanding the nocturnal habits of mobile web users might help better provision bandwidth and provide additional rationale to ensure uptime during what are typically minimally-staffed hours. Thanks for reading, Jon S. von Tetzchner Co-founder, Opera Software
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Highlights ■ As shown in Part 1 of the report, Opera Mini saw increases in all three categories of growth in May 2010: unique users, pages viewed and data consumed. In all, 61.4 million people used Opera Mini in May, 28.3 billion pages were served and 4.0 petabytes of operator data were compressed for Opera Mini users. ■ As seen in Part 2 of the report, Indonesia passed Russia in May, becoming the new number-one country in terms of total Opera Mini users. Also in May, Nigeria surged ahead of Ukraine, South Africa and the United States. Furthermore, South Africa jumped ahead of the United States. ■ In Part 3 of this month’s report, we look at countries in Latin America. The top 10 countries using Opera Mini in that region are Brazil, Mexico, Argentina, Venezuela, Chile, Colombia, Peru, Costa Rica, Ecuador and Honduras. ■ Some numbers: From May 2009 to May 2010, page views in the top 10 countries in Latin America increased by 214%, unique users increased by 195%, and the amount of data transferred increased by 234% ■ Growth rates in Latin America: Peru and Ecuador lead the top 10 countries of the region in terms of pageview growth (1,213.3% and 515.4%, respectively). Colombia and Brazil lead the top 10 countries of the region in growth of unique users (322.4% and 303.6%, respectively). Costa Rica leads the top 10 countries of the region in page views per user, with each user browsing 426 pages on average each month. ■ Google, Facebook, Live and YouTube all do well in Latin America. Google is the top-ranked site in all ten of the listed countries, and Facebook is ranked #2 in 8 out of the 10 countries. Orkut remains strong in Brazil. Smaller social-networking sites, such as hi5, are popular in several countries on the list. Hotmail, which was popular the last time we looked at this region, was noticeably absent from the top 10 lists in this month's report. Auction site MercadoLibre, eBay’s Latin American partner, is popular in 8 of the top 10 countries. ■ Opera Mini users in Latin America typically prefer Nokia and Sony Ericsson handsets. However, AppleiPhone-using Opera Mini users have made an impact in the region. The iPhone shows up in all ten of the top 10 handset lists (for Latin America), and it is among the top 5 handsets in 9 out of the 10 Latin American countries listed in this report. ■ In Part 4 of this month’s report, we looked at one 24-hour period (Saturday, May 22nd) to see how Opera Mini is used throughout the day in the top 10 countries. In this case, we measured usage according to the amount of data transferred.
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Part 1: Growth Number of users In May 2010, Opera Mini had over 61.4 million users, a 4.2% increase from April 2010. Since May 2009, the number of unique users has increased 142.0%.
Pages transcoded Opera Mini users viewed over 28.3 billion pages in May 2010. Since April, page views have gone up 7.7%. Since May 2009, page views have increased 193.8%.
Pages transcoded per month (billions)
Data consumed In May 2010, Opera Mini users generated over 433 million MB of data for operators worldwide. Since April, the data consumed went up by 8.8%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 4.0 petabytes of data in May. Since May 2009, data traffic is up 171.8%.
Total data consumed per month (millions of megabytes)
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Part 2: Country snapshots for April 2010 Snapshot: Indonesia ■ ■ ■ ■ ■
Page-view growth since May 2009: 570.6% Unique-user growth since May 2009: 317.1% Page views per user: 676 Data transferred per user (MB): 6 Data transferred per page view (KB): 9
Top 10 sites in Indonesia (unique users) 1. facebook.com 2. google.com 3. detik.com 4. yahoo.com 5. youtube.com 6. waptrick.com 7. twitter.com 8. my.opera.com 9. getjar.com 10. wikipedia.org (back on the list)
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Nokia 6300 3. Nokia E63 4. Nokia 2700c 5. Nokia N70 6. Nokia 2330c 7. Nokia 3120c 8. Nokia 5310 XpressMusic 9. Nokia 6600 10. Nokia 2600c
Snapshot: Russia ■ ■ ■ ■ ■
Page-view growth since May 2009: 71.7% Unique-user growth since May 2009: 43.3% Page views per user: 477 Data transferred per user (MB): 9 Data transferred per page view (KB): 20
Top 10 sites in Russia (unique users) 1. vkontakte.ru 2. yandex.ru 3. odnoklassniki.ru 4. mail.ru 5. google.com 6. wikipedia.org 7. tegos.ru (back on the list) 8. spaces.ru (7) 9. my.opera.com (8) 10. sasisa.ru (back on the list)
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Top handsets for May 2010 1. Nokia 6300 2. Nokia 5130 XpressMusic 3. Nokia 5310 XpressMusic 4. Nokia N73 5. Samsung S5230 6. Nokia 2700c 7. Nokia 5800d 8. Nokia 6700c 9. Sony Ericsson K790i 10. Nokia 6233
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Snapshot: India ■ ■ ■ ■ ■
Page-view growth since May 2009: 322.1% Unique-user growth since May 2009: 324.2% Page views per user: 390 Data transferred per user (MB): 8 Data transferred per page view (KB): 21
Top 10 sites in India (unique users) 1. google.com 2. orkut.com 3. facebook.com 4. youtube.com 5. yahoo.com 6. wikipedia.org 7. songs.pk (8) 8. zedge.net (9) 9. my.opera.com (10) 10. getjar.com (back on the list)
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Nokia 2700c 3. Nokia 3110c 4. Nokia N70 5. Nokia 6300 6. Nokia 2730c 7. Nokia 7210 8. Nokia N73 9. Nokia N72 10. Nokia 2690
Snapshot: China ■ ■ ■ ■ ■
Page-view growth since May 2009: 83.8% Unique-user growth since May 2009: 136.6% Page views per user: 224 Data transferred per user (MB): 3 Data transferred per page view (KB): 12
Top 10 sites in China (unique users) 1. kaiqi.com 2. baidu.com 3. google.cn 4. sina.com.cn 5. kong.net 6. 163.com (7) 7. qq.com (6) 8. renren.com (9) 9. 3g3h.com (8) 10. soso.com
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Top handsets for May 2010 1. Nokia 5130 2. Nokia 5000 3. Nokia 2700c 4. Nokia 7100 5. Nokia 5130 XpressMusic 6. Nokia 5220 7. Nokia 6300 8. Nokia 2730c 9. Apple iPhone 10. Nokia 6303c
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Snapshot: Nigeria ■ ■ ■ ■ ■
Page-view growth since May 2009: 1,159.8% Unique-user growth since May 2009: 474.1% Page views per user: 409 Data transferred per user (MB): 6 Data transferred per page view (KB): 15
Top 10 sites in Nigeria (unique users) 1. facebook.com 2. google.com 3. yahoo.com 4. bbc.co.uk 5. wikipedia.org 6. goal.com 7. cnnmobile.com (back on the list) 8. my.opera.com (7) 9. waptrick.com 10. youtube.com
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Nokia 3110c 3. Nokia 2700c 4. Nokia 2600c 5. Nokia N70 6. Nokia 6300 7. Nokia 2330c 8. Nokia N72 9. Nokia 2630 10. Nokia E63
Snapshot: Ukraine ■ ■ ■ ■ ■
Page-view growth since May 2009: 97.6% Unique-user growth since May 2009: 73.6% Page views per user: 665 Data transferred per user (MB): 12 Data transferred per page view (KB): 19
Top 10 sites in Ukraine (unique users) 1. vkontakte.ru 2. google.com (3) 3. yandex.ua (2) 4. spaces.ru 5. mail.ru 6. wikipedia.org 7. sasisa.ru (back on the list) 8. my.opera.com (7) 9. odnoklassniki.ru (8) 10. wapos.ru (9)
© Copyright 2010, Opera Software ASA, All rights reserved.
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Nokia 6300 3. Nokia 6233 4. Nokia N73 5. Nokia 5310 XpressMusic 6. Sony Ericsson K550i 7. Sony Ericsson K800i 8. Sony Ericsson K750i 9. Nokia 6700c 10. Nokia 3110c
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Snapshot: South Africa ■ ■ ■ ■ ■
Page-view growth since May 2009: 211.5% Unique-user growth since May 2009: 124.0% Page views per user: 387 Data transferred per user (MB): 5 Data transferred per page view (KB): 12
Top 10 sites in the South Africa (unique users) 1. facebook.com 2. google.com 3. mxit.com 4. wikipedia.org 5. youtube.com 6. my.opera.com 7. zamob.com 8. wikipedia.org (back on the list) 9. yahoo.com (8) 10. blinko.co.za
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Nokia 2700c 3. Samsung GT-S5233A 4. Samsung SGH-E250 5. Nokia 2330c 6. LG KS360 7. Nokia 5000d 8. Sony Ericsson W205 9. Samsung SGH-D900i 10. Nokia 7100s
Snapshot: United States ■ ■ ■ ■ ■ ■
Page-view growth since May 2009: 136.6% Unique-user growth since May 2009: 124.2% Page views per user: 233 Data transferred per user (MB): 6 Data transferred per page view (KB): 28 MySpace is back on the top 10 list after a 2-month absence.
Top 10 sites in United States (unique users) 1. google.com 2. facebook.com 3. wikipedia.org (7) 4. youtube.com (8) 5. my.opera.com (4) 6. yahoo.com (9) 7. accuweather.com (5) 8. nytimes.com (3) 9. twitter.com (6) 10. myspace.com (back on the list)
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Top handsets for May 2010 1. Apple iPhone 2. BlackBerry 8330 (“Curve”) 3. BlackBerry 9700 (“Bold”) 4. LG LX600 (“Lotus”) 5. Samsung SPH M810 (“Instinct s30”) 6. BlackBerry 9630 (“Tour”) 7. BlackBerry 9000 (“Bold”) 8. BlackBerry 8520 (“Curve”) 9. Samsung SPH M800 (“Instinct”) 10. BlackBerry 8900 (“Curve”)
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Snapshot: Vietnam ■ ■ ■ ■ ■
Page-view growth since May 2009: 477.2% Unique-user growth since May 2009: 427.9% Page views per user: 196 Data transferred per user (MB): 6 Data transferred per page view (KB): 29
Top 10 sites in Vietnam (unique users) 1. google.com 2. dantri.com.vn 3. my.opera.com 4. vietbao.vn (5) 5. vatgia.com (7) 6. youtube.com 7. wikipedia.org (8) 8. vietnamnet.vn (10) 9. yahoo.com 10. zing.vn (back on the list)
Top handsets for May 2010 1. Nokia 6300 2. Nokia 5130 XpressMusic 3. Nokia 2700c 4. Nokia 2730c 5. Nokia 3110c 6. Nokia 6500s 7. Nokia N70 8. Nokia 5310 XpressMusic 9. Nokia 5610d 10. Sony Ericsson W800
Snapshot: United Kingdom ■ ■ ■ ■ ■
Page-view growth since May 2009: 87.4% Unique-user growth since May 2009: 48.6% Page views per user: 280 Data transferred per user (MB): 6 Data transferred per page view (KB): 22
Top 10 sites in the United Kingdom (unique users) 1. google.com 2. facebook.com 3. bbc.co.uk 4. wikipedia.org 5. youtube.com (6) 6. yahoo.com (7) 7. my.opera.com (5) 8. live.com (9) 9. pocketgear.com (8) 10. newsnow.net
© Copyright 2010, Opera Software ASA, All rights reserved.
Top handsets for May 2010 1. Apple iPhone 2. Sony Ericsson W395 3. Nokia 2330c 4. LG KC910 (“Renoir”) 5. Nokia 6300 6. Sony Ericsson S312 7. Nokia 6700c 8. BlackBerry 9700 (“Bold”) 9. Nokia 6700c 10. BlackBerry 8520 (“Curve”)
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Part 3: Spotlight on Latin America Highlights ■ The top 10 countries using Opera Mini in the region are Brazil, Mexico, Argentina, Venezuela, Chile, Colombia, Peru, Costa Rica, Ecuador and Honduras. ■ Some numbers: From May 2009 to May 2010, page views in the top 10 countries in Latin America increased by 214%, unique users increased by 195%, and the amount of data transferred increased by 234% ■ Growth rates in Latin America: Peru and Ecuador lead the top 10 countries of the region in terms of pageview growth (1,213.3% and 515.4%, respectively). Colombia and Brazil lead the top 10 countries of the region in growth of unique users (322.4% and 303.6%, respectively). Costa Rica leads the top 10 countries of the region in page views per user, with each user browsing 426 pages on average each month. ■ Google, Facebook, Live and YouTube all do well in Latin America. Google is the top ranked site in all ten of the listed countries, and Facebook is ranked #2 in 8 out of the 10 countries. Orkut remains strong in Brazil. Smaller social-networking sites, such as hi5, are popular in several countries on the list. Hotmail, which was popular the last time we looked at this region, was noticeably absent from the top 10 lists in this month’s report. Auction site MercadoLibre, eBay’s Latin American partner, is popular in 8 of the top 10 countries. ■ Opera Mini users in Latin America typically prefer Nokia and Sony Ericsson handsets. However, AppleiPhone-using Opera Mini users have made an impact in the region. The iPhone shows up in all ten of the top 10 handset lists (for Latin America), and it is among the top 5 handsets in 9 out of the 10 Latin American countries listed in this report.
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Snapshot: Brazil ■ ■ ■ ■ ■
Page-view growth since May 2009: 262.0% Unique-user growth since May 2009: 303.6% Page views per user: 153 Data transferred per user (MB): 4 Data transferred per page view (KB): 25
Top 10 sites in Brazil (unique users) 1. google.com 2. orkut.com 3. globo.com 4. youtube.com 5. live.com 6. terra.com.br 7. my.opera.com 8. uol.com.br 9. twitter.com 10. 4shared.com
Top handsets for May 2010 1. Sony Ericsson W800 2. Apple iPhone 3. Nokia 5130 XpressMusic 4. Nokia 5000d 5. Nokia 5310 XpressMusic 6. Nokia 7100s 7. Nokia 2680s 8. Nokia N95 9. Nokia 3120c 10. Nokia 5530c
Snapshot: Mexico ■ ■ ■ ■ ■
Page-view growth since May 2009: 173.6% Unique-user growth since May 2009: 206.7% Page views per user: 151 Data transferred per user (MB): 4 Data transferred per page view (KB): 26
Top 10 sites in Mexico (unique users) 1. google.com 2. facebook.com 3. youtube.com 4. live.com 5. my.opera.com 6. wikipedia.org 7. hi5.com 8. metroflog.com 9. wikipedia.org 10. eluniversal.com
© Copyright 2010, Opera Software ASA, All rights reserved.
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Apple iPhone 3. Sony Ericsson W800 4. Nokia 5310 XpressMusic 5. Nokia 5610 6. Nokia 5530c 7. Nokia X3 8. Nokia 5220 XpressMusic 9. Sony Ericsson W205a 10. Nokia 6300
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Snapshot: Argentina ■ ■ ■ ■ ■
Page-view growth since May 2009: 321.5% Unique-user growth since May 2009: 191.6% Page views per user: 251 Data transferred per user (MB): 5 Data transferred per page view (KB): 20
Top 10 sites in Argentina (unique users) 1. google.com 2. facebook.com 3. live.com 4. youtube.com 5. taringa.net 6. wikipedia.org 7. my.opera.com 8. mercadolibre.com 9. clarin.com 10. yahoo.com
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Nokia 3120c 3. Apple iPhone 4. Sony Ericsson W800 5. Nokia 5610 6. Nokia 5800d 7. Nokia 3600 (“slide”) 8. Nokia 5310 XpressMusic 9. LG KP570 10. Nokia 6131
Snapshot: Venezuela ■ ■ ■ ■ ■
Page-view growth since May 2009: 197.8% Unique-user growth since May 2009: 103.7% Page views per user: 245 Data transferred per user (MB): 4 Data transferred per page view (KB): 16
Top 10 sites in Venezuela (unique users) 1. google.com 2. facebook.com 3. live.com 4. youtube.com 5. wikipedia.org 6. twitter.com 7. my.opera.com 8. mercadolibre.com 9. live.com 10. yahoo.com
© Copyright 2010, Opera Software ASA, All rights reserved.
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Nokia 3500c 3. Nokia 5000d 4. Nokia 2330 (“classic”) 5. Nokia 5220 XpressMusic 6. Nokia 5310 XpressMusic 7. Apple iPhone 8. Nokia 7610 (“Supernova”) 9. Sony Ericsson W800 10. BlackBerry 8520 (“Curve”)
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Snapshot: Chile ■ ■ ■ ■ ■
Page-view growth since May 2009: 85.8% Unique-user growth since May 2009: 80.5% Page views per user: 266 Data transferred per user (MB): 5 Data transferred per page view (KB): 18
Top 10 sites in Chile (unique users) 1. google.com 2. facebook.com 3. youtube.com 4. live.com 5. my.opera.com 6. wikipedia.org 7. mercadolibre.com 8. emol.com 9. terra.cl 10. fotolog.com
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Sony Ericsson W800 3. Apple iPhone 4. Nokia 2330 (“classic”) 5. Nokia 5220 XpressMusic 6. LG KP570 7. Nokia 5530c 8. Sony Ericsson W205a 9. Nokia 5310 XpressMusic 10. Nokia 5800d
Snapshot: Colombia ■ ■ ■ ■ ■
Page-view growth since May 2009: 460.9% Unique-user growth since May 2009: 322.4% Page views per user: 154 Data transferred per user (MB): 3 Data transferred per page view (KB): 19
Top 10 sites in Colombia (unique users) 1. google.com 2. facebook.com 3. live.com 4. youtube.com 5. my.opera.com 6. eltiempo.com 7. wikipedia.org 8. msn.com 9. hi5.com 10. mercadolibre.com
© Copyright 2010, Opera Software ASA, All rights reserved.
Top handsets for May 2010 1. Sony Ericsson W800 2. Apple iPhone 3. Nokia 5130 XpressMusic 4. BlackBerry 8520 (“Curve”) 5. Nokia 2730c 6. Nokia 2330 (“classic”) 7. Nokia 3120c 8. Nokia 3500c 9. Nokia 5800d 10. Nokia 2220s
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Snapshot: Peru ■ ■ ■ ■ ■
Page-view growth since May 2009: 1,213.3% Unique-user growth since May 2009: 300.5% Page views per user: 222 Data transferred per user (MB): 4 Data transferred per page view (KB): 18
Top 10 sites in Peru (unique users) 1. google.com 2. youtube.com 3. live.com 4. facebook.com 5. hi5.com 6. wikipedia.org 7. my.opera.com 8. msn.com 9. mercadolibre.com 10. elcomercio.pe
Top handsets for May 2010 1. Sony Ericsson W800 2. Nokia 5130 XpressMusic 3. Nokia 3500c 4. Apple iPhone 5. Nokia 2330 (“classic”) 6. Nokia 5000d 7. Nokia 2730c 8. Nokia 3120c 9. Sony Ericsson W200a 10. Nokia 2680s
Snapshot: Costa Rica ■ ■ ■ ■ ■
Page-view growth since May 2009: 150.2% Unique-user growth since May 2009: 66.0% Page views per user: 426 Data transferred per user (MB): 12 Data transferred per page view (KB): 28
Top 10 sites in Costa Rica (unique users) 1. google.com 2. facebook.com 3. hi5.com 4. live.com 5. youtube.com 6. my.opera.com 7. wikipedia.org 8. nacion.com 9. mercadolibre.com 10. msn.com
© Copyright 2010, Opera Software ASA, All rights reserved.
Top handsets for May 2010 1. Nokia 5800d 2. Apple iPhone 3. Sony Ericsson W810i 4. Sony Ericsson K550i 5. Sony Ericsson C510a 6. Sony Ericsson W610i 7. Sony Ericsson W800 8. Nokia 2730c 9. Sony Ericsson W200a 10. Nokia 5130 XpressMusic
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Snapshot: Ecuador ■ ■ ■ ■ ■
Page-view growth since May 2009: 515.4% Unique-user growth since May 2009: 178.7% Page views per user: 285 Data transferred per user (MB): 5 Data transferred per page view (KB): 19
Top 10 sites in Ecuador (unique users) 1. google.com 2. facebook.com 3. live.com 4. hi5.com 5. youtube.com 6. wikipedia.org 7. my.opera.com 8. msn.com 9. mercadolibre.com 10. yahoo.com
Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Nokia 5130 3. Apple iPhone 4. Nokia 5220 XpressMusic 5. Nokia 3500c 6. Sony Ericsson W800 7. Sony Ericsson C510a 8. Nokia E63 9. Nokia 2330 (“classic”) 10. Nokia 3120c
Snapshot: Honduras ■ ■ ■ ■ ■
Page-view growth since May 2009: 127.6% Unique-user growth since May 2009: 148.7% Page views per user: 213 Data transferred per user (MB): 5 Data transferred per page view (KB): 24
Top 10 sites in Honduras (unique users) 1. google.com 2. facebook.com 3. hi5.com 4. live.com 5. youtube.com 6. tigo.com.gt 7. my.opera.com 8. yahoo.com 9. wikipedia.org 10. marca.com
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Top handsets for May 2010 1. Nokia 5130 XpressMusic 2. Samsung GT-M2310 3. LG GT360 4. Sony Ericsson W810i 5. Apple iPhone 6. Samsung GT-S5230 7. Sony Ericsson W300i 8. Sony Ericsson W800 9. Nokia 2680s 10. Nokia 5610
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Part 4: Opera Mini use over the course of a day We looked at one 24-hour period (Saturday, May 22nd) to see how Opera Mini is used throughout the day in the top 10 countries. In this case, we measured usage according to the amount of data transferred. For analysis, the 24-hour day was split into six 4-hour slices (using the local time in each country).
Here is what we observed:
Highlights ■ In all of the top 10 countries, the highest level of Opera Mini use is at the tail end of the day – from 8 p.m. to midnight. That said, users in the United Kingdom are just as likely to browse on their phones between 8 a.m. and noon. ■ Unsurprisingly, the least amount of mobile browsing is done in the early morning (when most people are asleep), between midnight and 8 a.m. ■ Compared to users in the other top 10 countries, users in the United States are more likely to be browsing with Opera Mini between midnight and 4 a.m. ■ Compared to users in the other top 10 countries, users in the United Kingdom are more likely to be browsing with Opera Mini between 4 a.m. and noon. ■ Compared to users in the other top 10 countries, users in India are more likely to be browsing with Opera Mini between noon and 4 p.m. ■ Compared to users in the other top 10 countries, users in Ukraine and South Africa are more likely to be browsing with Opera Mini between 4 p.m. and 8 p.m. ■ Compared to users in the other top 10 countries, users in Nigeria and Vietnam are more likely to be browsing with Opera Mini between 8 p.m. and midnight. ■ In general, evening browsing (between 4 p.m. and midnight) is more common than daytime browsing (between 8 a.m. and 4 p.m.), except perhaps in China and the United Kingdom where daytime/evening usage is about even. ■ The difference in Opera Mini usage during peak hours versus off-peak hours varies in each country. The biggest difference is noticeable in Vietnam (27% between 8 p.m. and midnight versus 9% between midnight and 4 a.m.).
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