State of the Mobile Web, April 2009 May 27, 2009 In May of 2008 we issued our first State of the Mobile Web. That first report looked at the previous first quarter of 2008. We had two highlights: one highlighting social networks on the mobile Web and one bullet chronicling the decline and fall of WAP. We also introduced the top 10 sites snapshot. Today we are pleased to say that our State of the Mobile Web is, by almost any measure, the definitive guide to the preferences of more than 20 million mobile Web consumers. If you want to know which handsets are the most popular in the U.S., we can tell you. What social networking site is number one for mobile Web users in Nigeria? Well, that’s in here too. Our report aspires to provide more data every month and this month is no exception. We’re pleased this month to give our first highlight on mobile operators’ data usage. Our figures are aggregated by country, but they paint a picture of how Opera Mini drives data usage for operators in our top 10 countries. We found some interesting facts. Opera Mini users in Ukraine consume the most mobile data in part because they view the most pages. Because we compress that data to just a fraction of its true size, we can keep the mobile Web experience fast and responsive for consumers, while reducing strain on operator networks. Also interesting to note is that U.S. users of Opera Mini view the most data-intensive pages. This is another sure sign that consumers expect One Web. They want to view the same sites and use the same data-intensive services on the mobile Web as when they sit at their computer. This month we also looked at the mobile Web trends in Africa, which we last profiled in our September report. Libya saw usage rise 4,155% since April 2008. Nigeria, which joined the worldwide top 10 countries this month, saw usage grow 2,353% over the past year.
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Related resources About the report & methodology Download Opera Mini Opera Mini features Designing Web sites for the mobile world
Recent reports Latin America (3/09) CIS (2/09) Middle East (1/09) Top social networks (12/08)
Upcoming reports June 25, 2009 July 24, 2009
Contact For more information about the State of the Mobile Web report, please contact: Tor Odland Communications Director Tel: +47 2369 3242 Email: toro[at]opera.com
Enjoy this month’s report and our ever-expanding coverage of the mobile Web. Kind Regards, Jon S. von Tetzchner, CEO, Opera Software
Highlights < Nigeria continues to surge, pushing past Poland and taking the #9 spot. < The top 12 countries using Opera Mini in Africa are South Africa, Nigeria, Egypt, Kenya, Libya, Zambia, Tanzania, Cote d’Ivoire,
Mozambique, Namibia, Ghana and Gabon.
< Some numbers regarding Africa: From April 2008 to April 2009, overall page views in the top 12 countries listed increased 422%. From
April 2008 to April 2009, overall unique users in the top 12 countries listed increased 169%. From April 2008 to April 2009, overall data transferred in the top 12 countries listed increased 348%.
< Since our last spotlight on Africa, Nigeria jumped from #4 to #2 and Zambia jumped from #9 to #6. Mozambique, Namibia, Ghana and
Gabon are new to the spotlight.
< Growth rates continue to soar in Africa--especially in Libya, with 4,155% user growth since April 2008, and Nigeria, with 2,353% user
growth since April 2008. Kenya leads the top 12 countries in page views, with each user browsing 372 pages on average each month.
< Google is #1 or #2 in each of the top 12 African countries, surpassed only by Facebook in a few instances. The trio of Google, Yahoo, and
Facebook take the top 3 spots (in various orders) in 8 out of the 12 countries. Wikipedia is also strong, making the top 10 list in 10 out of the top 12 countries.
< Nokia and Sony Ericsson handsets are dominant in Africa, but Samsung is a significant exception, boasting the most popular phone
used by Opera Mini users in South Africa, as well as Zambia, Namibia and Gabon.
< In Part 4 of this month’s report, we took a closer look at the data usage Opera Mini drives in the top 10 countries. < Customers of U.S. operators view more data-intensive pages than subscribers in any other country. The average page viewed over U.S.
operator networks is approximately 32 KB compressed or almost 320 KB uncompressed.
< Operators in Ukraine were the big winners. Their customers each view on average 582 pages per month. Ukraine operators also
sport the highest data transfer per user at more than 10 MB per month compressed. This is as much as 100 MB of mobile data per user uncompressed.
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Part 1: Growth Number of Users In April 2009, Opera Mini had over 23.4 million users, a 1.5% increase from March 2009 and more than 140% compared to April 2008. Pages Transcoded Opera Mini users viewed nearly 8.7 billion pages in April 2009. Since March, page views have gone up 0.7%. Since April 2008, page views have increased 249%. Pages transcoded by Opera Mini per month (billions)
Data Consumed In April 2009, Opera Mini users generated more than 151 million MB of data for operators worldwide. Since March, the data consumed went up by 1.4%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed up to 1.4 PB of data in April. Since April 2008, data traffic is up 295%.
Total data consumed per month (millions of MB)
Part 2: Country snapshots for April 2009 Snapshot: Russia Page-view growth since April 2008: 205.5% - Unique-user growth since April 2008: 82.9% - Page-views per user: 416 Top 10 sites in Russia (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
vkontakte.ru odnoklassniki.ru yandex.ru mail.ru rambler.ru wikipedia.org (up from 7) google.com (down from 6) wapos.ru my.opera.com seclub.org
Nokia 6300 Nokia N73 Sony Ericsson K790i Sony Ericsson K750i Nokia 6233 Nokia 5310 Sony Ericsson K550i Nokia N70 Sony Ericsson W760i Nokia 6120c
Snapshot: Indonesia Page-view growth since April 2008: 384.5% - Unique-user growth since April 2008: 139.5% - Page-views per user: 366 Top 10 sites in Indonesia (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
friendster.com google.com facebook.com yahoo.com waptrick.com peperonity.com getjar.com digg.com wikipedia.org detik.com (new)
Nokia N70 Nokia 6300 Nokia 6600 Nokia 5310 Nokia N73 Sony Ericsson W200i Nokia 3230 Nokia 3500c Nokia 3110c Nokia 6120c
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Snapshot: China Page-view growth since April 2008: 345.6% - Unique-user growth since April 2008: 75.6% - Page-views per user: 277 Top 10 sites in China (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
kong.net baidu.com google.cn xiaonei.com (up from 5) sina.com.cn (down from 4) hao123.com (up from 7) sohu.com (up from 10) qq.com (down from 6) operachina.com (down from 8) taobao.com (down from 9)
Nokia 5000 Nokia 7100s Nokia 5220 Nokia 6300 Nokia 7310c Nokia 5300 Nokia 6120c Nokia 7610s Nokia 3110c Nokia N73
Snapshot: Ukraine Page-view growth since April 2008: 266.6% - Unique-user growth since April 2008: 52.9% - Page-views per user: 582 Yahoo is back on the list after a one-month absence Top 10 sites in Ukraine (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
vkontakte.ru yandex.ru mail.ru wapos.ru wikipedia.org (up from 7) my.opera.com spaces.ru (up from 8) yahoo.com (back on the list) waplog.net seclub.org
Nokia 6300 Nokia 6233 Nokia N73 Sony Ericsson K750i Sony Ericsson K800i Sony Ericsson K550i Nokia 5310 Nokia N70 Nokia 5610 Nokia 5300
Snapshot: India Page-view growth since April 2008: 169.3% - Unique-user growth since April 2008: 40.0% - Page-views per user: 384 Indian Railways is back on the list after a four-month absence - YouTube is back on the list after a six-month absence Top 10 sites in India (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com orkut.com yahoo.com gmail.com wikipedia.org (up from 6) songs.pk (up from 7) peperonity.com (up from 8) my.opera.com (up from 9) indianrail.gov.in (back on the list) youtube.com (back on the list)
Nokia N70 Nokia N73 Nokia 3110c Nokia 6300 Nokia 5130c Nokia N72 Nokia 3500c Nokia 6233 Sony Ericsson W200i Sony Ericsson K750i
Snapshot: South Africa Page-view growth since April 2008: 173.2% - Unique-user growth since April 2008: 68.9% - Page-views per user: 237 The mobile portal peperonity.com is back on the list after a six-month absence Top 10 sites in South Africa (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
facebook.com google.com wikipedia.org yahoo.com (up from 6) my.opera.com zamob.com (down from 4) gmail.com (up from 8) gamejump.com (down from 7) waptrick.com peperonity.com (back on the list)
Samsung E250 Nokia N70 Nokia 6300 Sony Ericsson W910i Samsung D900i Nokia 6500s Nokia 5000d LG KS360 Nokia N73 Sony Ericsson W890i
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Snapshot: United States Page-view growth since April 2008: 129.0% - Unique-user growth since April 2008: 11.8% - Page-views per user: 198 Top 10 sites in United States (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com facebook.com myspace.com wikipedia.org youtube.com (up from 7) yahoo.com nytimes.com (down from 5) accuweather.com my.opera.com espn.com
BlackBerry 8330 Samsung SPH-M800 LG CU920 BlackBerry 9530 BlackBerry 9000 BlackBerry 8130 BlackBerry 8310 BlackBerry 8320 BlackBerry 8900 Samsung SPH-M540
Snapshot: United Kingdom Page-view growth since April 2008: 113.6% - Unique-user growth since April 2008: 48.1% - Page-views per user: 217 Top 10 sites in United Kingdom (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com facebook.com yahoo.com bbc.co.uk live.com wikipedia.org bebo.com youtube.com hotmail.com (new) my.opera.com
LG KC910 Nokia 6300 LG KE970 Samsung SGH-G600 Sony Ericsson W910i Nokia 6500s Sony Ericsson K800i Nokia 6600s Nokia N95 Sony Ericsson W810i
Snapshot: Nigeria Page-view growth since April 2008: 7904.7% - Unique-user growth since April 2008: 2352.9% - Page-views per user: 313 Top 10 sites in Nigeria (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com yahoo.com facebook.com wikipedia.org bbc.co.uk my.opera.com (up from 7) goal.com (down from 6) waptrick.com nairaland.com youtube.com (new)
Nokia N70 Nokia 3110c Sony Ericsson K750i Nokia N72 Nokia 3230 Nokia 6600 Nokia 6630 Sony Ericsson K800i Nokia N73 Sony Ericsson W810i
Snapshot: Poland Page-view growth since April 2008: 164.4% - Unique-user growth since April 2008: 75.6% - Page-views per user: 172 The portal site rozklad-pkp.pl is back on the list after a two-month absence Top 10 sites in Poland (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
nasza-klasa.pl google.com lajt.onet.pl allegro.pl wikipedia.org wp.pl fotka.pl youtube.com sciaga.pl rozklad-pkp.pl (back on the list)
Sony Ericsson K800i Nokia 6300 Sony Ericsson K550i Nokia 6500s Nokia 5310 Nokia E51 Sony Ericsson K750i Samsung D900i Sony Ericsson W890i Sony Ericsson W200i
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Part 3: Spotlight on Africa < The top 12 countries using Opera Mini in Africa are South Africa, Nigeria, Egypt, Kenya, Libya, Zambia, Tanzania, Cote d’Ivoire, Mozambique, Namibia, Ghana and Gabon. < Some numbers regarding Africa: From April 2008 to April 2009, overall page views in the top 12 countries listed increased 422%. From April 2008 to April 2009, overall unique users in the top 12 countries listed increased 169%. From April 2008 to April 2009, overall data transferred in the top 12 countries listed increased 348%. < Since our last spotlight on Africa, Nigeria jumped from #4 to #2 and Zambia jumped from #9 to #6. Mozambique, Namibia, Ghana and Gabon are new to the spotlight. < Growth rates continue to soar in Africa--especially in Libya, with 4,155% user growth since April 2008, and Nigeria, with 2,353% user growth since April 2008. Kenya leads the top 12 countries in page views, with each user browsing 372 pages on average each month. < Google is #1 or #2 in each of the top 12 African countries, surpassed only by Facebook in a few instances. The trio of Google, Yahoo, and Facebook take the top 3 spots (in various orders) in 8 out of the 12 countries. Wikipedia is also strong, making the top 10 list in 10 out of the top 12 countries. < Nokia and Sony Ericsson handsets are dominant in Africa, but Samsung is a significant exception, boasting the most popular phone
used by Opera Mini users in South Africa, as well as Zambia, Namibia and Gabon.
Top 12 countries snapshot Snapshot: South Africa Page-view growth since April 2008: 173.2% - Unique-user growth since April 2008: 68.9% - Page-views per user: 237 Top 10 sites in South Africa (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
facebook.com google.com wikipedia.org yahoo.com (up from 6) my.opera.com zamob.com (down from 4) gmail.com (up from 8) gamejump.com (down from 7) waptrick.com peperonity.com (back on the list)
Samsung E250 Nokia N70 Nokia 6300 Sony Ericsson W910i Samsung D900i Nokia 6500s Nokia 5000d LG KS360 Nokia N73 Sony Ericsson W890i
Snapshot: Nigeria Page-view growth since April 2008: 7904.7% - Unique-user growth since April 2008: 2352.9% - Page-views per user: 313 Top 10 sites in Nigeria (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com yahoo.com facebook.com wikipedia.org bbc.co.uk my.opera.com (up from 7) goal.com (down from 6) waptrick.com nairaland.com youtube.com (new)
Nokia N70 Nokia 3110c Sony Ericsson K750i Nokia N72 Nokia 3230 Nokia 6600 Nokia 6630 Sony Ericsson K800i Nokia N73 Sony Ericsson W810i
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Snapshot: Egypt Page-view growth since April 2008: 732.5% - Unique-user growth since April 2008: 382.6% - Page-views per user: 243 Top 10 sites in Egypt (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com facebook.com yahoo.com my.opera.com youtube.com gamejump.com live.com filgoal.com bbc.co.uk hotmail.com
Nokia N70 Nokia N73 Nokia 6300 Nokia 6630 Nokia 3110c Nokia 6120c Nokia 7610 Nokia 6600 Nokia 7610 Nokia 5610
Snapshot: Kenya Page-view growth since April 2008: 572.6% - Unique-user growth since April 2008: 146.4% - Page-views per user: 372 Top 10 sites in Kenya (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
facebook.com google.com yahoo.com wikipedia.org bbc.co.uk live.com waptrick.com hotmail.com gamejump.com eastandard.net
Nokia 3110c Samsung E250 Nokia 6300 Nokia 2600c Nokia 2630 Sony Ericsson K750i Nokia N70 Nokia 5000d Nokia 2680s Nokia 2760
Snapshot: Libya Page-view growth since April 2008: 16256.9% - Unique-user growth since April 2008: 4155.1% - Page-views per user: 345 Top 10 sites in Libya (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com yahoo.com facebook.com my.opera.com w3.org kooora.com youtube.com getjar.com gamejump.com bbc.co.uk
Nokia 6300 Nokia N70 Nokia N73 Nokia 6120c Nokia 6233 Nokia 3110c Nokia 6630 Nokia N95 Nokia 3120b Nokia 6500s
Snapshot: Zambia Page-view growth since April 2008: 375.0% - Unique-user growth since April 2008: 129.2% - Page-views per user: 313 Top 10 sites in Zambia (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com facebook.com yahoo.com wikipedia.org waptrick.com bbc.co.uk my.opera.com myspace.com mocospace.com live.com
Samsung E250 Nokia 6300 Nokia N70 Nokia N73 Sony Ericsson W810i Sony Ericsson K800i Sony Ericsson W910i Nokia 5310 Nokia 6230 Sony Ericsson K750i
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Snapshot: Tanzania Page-view growth since April 2008: 111.4% - Unique-user growth since April 2008: 30.0% - Page-views per user: 217 Top 10 sites in Tanzania (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com yahoo.com facebook.com wikipedia.org waptrick.com live.com bbc.co.uk my.opera.com hotmail.com cnn.com
Nokia 6300 Nokia N70 Nokia 3110c Nokia N73 Nokia 6030b Nokia 6230i Nokia 5310 Nokia 6230 Nokia N72 Nokia 6233
Snapshot: Cote d’Ivoire Page-view growth since April 2008: 545.6% - Unique-user growth since April 2008: 167.6% - Page-views per user: 347 Top 10 sites in Cote d’Ivoire (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com yahoo.com lequipe.fr waptrick.com live.com my.opera.com skyrock.com lemonde.fr wikipedia.org youtube.com
Nokia N70 Sony Ericsson K750i Samsung E250 Sony Ericsson K510i Sony Ericsson K320i Sony Ericsson K800i Sony Ericsson W810i Nokia N73 Sony Ericsson K700i Motorola L7
Snapshot: Mozambique Page-view growth since April 2008: 171.7% - Unique-user growth since April 2008: 57.1% - Page-views per user: 148 Top 10 sites in Mozambique (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com hi5.com waptrick.com live.com yahoo.com wikipedia.org hotmail.com my.opera.com facebook.com getjar.com
Nokia 6300 Nokia N70 Nokia 6230i Nokia 5310 Nokia N73 Nokia 6600 Nokia 5000d Nokia 6500s Nokia 2630 Nokia 6680
Snapshot: Namibia Page-view growth since April 2008: 289.6% - Unique-user growth since April 2008: 91.3% - Page-views per user: 263 Top 10 sites in Namibia (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
facebook.com google.com yahoo.com bbc.co.uk my.opera.com wikipedia.org waptrick.com cnn.com gamejump.com gmail.com
Samsung E250 Samsung D900i Nokia 6300 Sony Ericsson K800i Nokia 5000d Nokia N70 Motorola L7 Sony Ericsson K750i Nokia N73 Sony Ericsson K810i
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Snapshot: Ghana Page-view growth since April 2008: 184.5% - Unique-user growth since April 2008: 62.6% - Page-views per user: 225 Top 10 sites in Ghana (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
facebook.com google.com yahoo.com waptrick.com wikipedia.org cnn.com my.opera.com getjar.com bbc.co.uk gamejump.com
Sony Ericsson K750i Sony Ericsson K800i Nokia 6300 Sony Ericsson W810i Nokia N70 Sony Ericsson W910i Samsung E250 Sony Ericsson W850i Nokia N73 Nokia 6230
Snapshot: Gabon Page-view growth since April 2008: 243.2% - Unique-user growth since April 2008: 51.1% - Page-views per user: 268 Top 10 sites in Gabon (# of unique users):
Top handsets for April 2009:
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
1) 2) 3) 4) 5) 6) 7) 8) 9) 10)
google.com yahoo.fr hi5.com waptrick.com wikipedia.org lequipe.fr my.opera.com skyrock.com lemonde.fr live.com
Samsung E250 Motorola L7 Motorola L6 Samsung D880 Nokia 6300 Motorola RAZR V3i Sony Ericsson K750i Sony Ericsson K660i Nokia N70 Sony Ericsson K800i
Part 4: Data usage by country This data is an aggregate of the combined operator statistics for each country. Page Views/User, Data/User and Data/Page will vary for each individual operator. < Customers of U.S. operators view more data-intensive pages than subscribers in any other country. The average page viewed over U.S. operator networks is approximately 32 KB compressed or almost 320 KB uncompressed. < Operators in Ukraine were the big winners. Their customers each view on average 582 pages per month. Ukraine operators also sport the highest data transfer per user at more than 10 MB per month compressed. This is as much as 100 MB of mobile data per user uncom pressed.
Country
Page Views/User
Data (MB)/User
Data (kB)/Page
Russia Indonesia China Ukraine India South Africa United States United Kingdom Nigeria Poland
416 366 277 582 384 237 198 217 313 172
7.47 4.17 2.71 10.18 7.70 4.79 6.20 4.83 3.98 5.29
18.39 11.66 9.99 17.91 20.55 20.73 32.07 22.77 13.00 31.57
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