SPONSORSHIP PROGRAM EUROLEAGUE BASKETBALL FEBRUARY 2008
OFFICIAL SPONSORS: February 2008
Index 1. What is Euroleague Basketball? 2. What is the Final Four? 3. Advertising Portfolio Euroleague Basketball 4. Benefit Summary
February 2008
WHAT IS EUROLEAGUE BASKETBALL Euroleague Basketball is the professional basketball league in Europe. The Euroleague Basketball organization was created in 2000, inspired in the major American leagues, for the purposes of managing the pan-European basketball competition known as Euroleague Basketball and its second league, the ULEB-cup. Euroleague Basketball is a fully-owned subsidiary of the Union Leagues of European Basketball (ULEB), which comprises of 16 professional basketball leagues in the whole of Europe and the best 24 teams in Europe playing each other in 220 games per season. At present, Euroleague Basketball has have achieved long-lasting business development agreements with the NBA and CBA. Euroleague Basketball headquarters are located in Barcelona, Spain.
February 2008
EUROLEAGUE BASKETBALL MISSION STATEMENT “The Euroleague Basketball organization is a sports entertainment company dedicated to growing new basketball fans and providing superior entertainment, value and service.” - Mutual respect for each other, and a commitment to excellence, innovation, integrity and quality in everything we do. - By providing our guests with superior entertainment value in a clean, secure, and comfortable environment -win or lose- regardless of their interest level in basketball - By helping our sponsors build their brands and grow their business.
February 2008
EUROLEAGUE BASKETBALL VALUES Deriving from our mission, Euroleague Basketball is in the constant process of building it’s brands added value according to 4 major pillars: Elite, Drama, Competition and Team Spirit.
February 2008
MEET OUR CLUBS 2007- 2008
February 2008
MEET OUR CLUBS 2007- 2008 For the 2007/2008 Season the Euroleague Basketball will consist of the following 24 teams that come from 13 different countries and 23 different cities:
Country Italy Italy Italy Italy Spain Spain Spain Spain Greece Greece Greece Croacia
February 2008
Club Lottomatica Roma Armani Jeans Milano Montepaschi Siena Virtus Bologna Tau Ceramica Unicaja Real Madrid Axa FC Barcelona Panathinaikos Athens Olympiacos Piraeus Aris TT Bank Cibona Zagreb
Country France France Turkey Turkey Israel Lithuania Lithuania Slovenia Serbia Poland Russia Germany
Club Le Mans Sarthe Basket Chorale Roanne Basket Efes Pilsen Istanbul Fenerbahce Ulker Istanbul Maccabi Elite Tel Aviv Zalgiris Kaunas Lietuvos Rytas Union Olimpija Ljubljana Partizan Belgrade Prokom Trefl Sopot CSKA Moscow Brose Baskets
SEASON CALENDAR & KEY FIGURES ATTENDANCE Euroleague Basketball’s next season starts on October 24 and ends on the 4th of May with the Final Four in Madrid. Key Figures Attendance Audience in Arenas: 1.450.000 people Average attendance: 6.300 people Total average number of games played during an EB season: 230
February 2008
G
February 2008
GE A R E V O C L A B LO
2.174 million people reached in 168 territories worldwide
34 Countries
February 2008
Around Europe
12 Southern Europe 7 Eastern Europe 9 Northern Europe 6 Western Europe
134 Countries
Around the World
56 Africa 23 Asia 6 Oceania 16 South America 33 North America
Around Europe
More than 277 Million of Potential Audience each Season in Europe
SOUTHERN EUROPE This is our strongest market, where we broadcast in 12 different countries and where we have an estimated audience of 61 Million people. EASTERN EUROPE Eastern Europe is our most traditional market with a broadcast in 7 countries and a estimated audience of 175 Million people. NORTHERN EUROPE Northern Europe has invested in Basketball as since a year it is broadcasted in 9 countries as of now the estimated audience is of 21 Million people. WESTERN EUROPE Western Europe is as of now a market where Basketball must grow. It is broadcasted in 6 countries with an estimated audience of 20 Million people.
February 2008
MEDIA COVERAGE 2007- 2008 Territory Albania Algeria Andorra Angola Anguilla Antigua Argentina Aruba Australia Bahamas Bahrain Barbados Belgium Benin Bermuda Bolivia Bonaire Bosnia and Herzegovina Botswana Brazil British Virgin Islands Bulgaria Burkina Faso Burundi Cameroon Canada Cape Verde Cayman Islands Central Africa Rep. Chad Chile China Colombia Comoros Congo Costa Rica Cote D´Ivoire Croatia Curaçao Cyprus Czech Republic Democratic Republic of Congo Denmark
Station Premium Al Jazeera Sports - Sport+ Sport+ ESPN International - Sport+ ESPN International ESPN International ESPN International ESPN International ESPN International ESPN International Al Jazeera Sports ESPN International BeSport - Sport+ ESPN International - Sport+ ESPN International ESPN International ESPN International SportKlub - BHT 1 ESPN International - Sport+ ESPN International ESPN International Ring TV ESPN International - Sport+ ESPN International - Sport+ ESPN International - Sport+ The Israeli Network Sport+ ESPN International ESPN International - Sport+ Al Jazeera Sports - Sport+ ESPN International Beijing TV, Guangdong TV, Fujian ESPN International ESPN International - Sport+ ESPN International - Sport+ ESPN International ESPN International - Sport+ HRT - SportKlub ESPN International Skai - SuperSport CT4 Sport ESPN International - Sport+ Viasat Sport 3 - TV2 Sport
Territory Djibouti Dominica Dominican Rep. Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Fiji Finland France French Guyane French Polinesia FYROM Gabon Gambia Germany Ghana Greece Grenada Guadaloupe Guatemala Guinea Guinea Bissau Guinea Conakry Guyana Haiti Honduras Hungary Iran Iraq Israel Italy Jamaica Japan Jordan Kenya Kuwait Latvia Lebanon
Station Al Jazeera Sports - Sport+ ESPN International ESPN International ESPN International Al Jazeera Sports ESPN International ESPN International - Sport+ ESPN International - Sport+ Viasat ESPN International - Sport+ ESPN International ESPN International Viasat Sport 3 Sport+ ESPN International - Sport+ Sport+ MRT ESPN International - Sport+ ESPN International - Sport+ sportdigital.tv ESPN International - Sport+ Skai - SuperSport ESPN International ESPN International - Sport+ ESPN International ESPN International ESPN International - Sport+ Sport+ ESPN International ESPN International ESPN International SportKlub Al Jazeera Sports Al Jazeera Sports Channel 10 - ESPN - Sport 5 Live Sky ESPN International ESPN International Al Jazeera Sports ESPN International - Sport+ Al Jazeera Sports Viasat Al Jazeera Sports
Territory Lesotho Liberia Lithuania Libya Luxembourg Madagascar Malawi Mali Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Monaco Montenegro Montserrat Morocco Mozambique Namibia Nevis New Caledonia New Zealand Nicaragua Niger Nigeria Norway Oman Palau Palestine Panama Paraguay Peru Philippines Poland Qatar Reunion Rumania Russia Rwanda San Marino Sao Tome and Principe
Station ESPN International - Sport+ ESPN International - Sport+ TV 3 - Tango TV - Viasat Sport 3 Al Jazeera Sports BeSport - Sport+ ESPN International - Sport+ ESPN International - Sport+ ESPN International - Sport+ ESPN International ESPN International - Sport+ Al Jazeera Sports - Sport+ ESPN International - Sport+ ESPN International - Sport+ ESPN International ESPN International Sport+ SportKlub - TV IN ESPN International Al Jazeera Sports - Sport+ ESPN International - Sport+ ESPN International - Sport+ ESPN International Sport+ ESPN International ESPN International ESPN International - Sport+ ESPN International - Sport+ Viasat Sport 3 - SportN Al Jazeera Sports ESPN International Al Jazeera Sports ESPN International ESPN International ESPN International BTV Canal+ Al Jazeera Sports ESPN International - Sport+ SportKlub RTR Sport ESPN International - Sport+ Sky ESPN International - Sport+
2.174 million people reached in 168 territories worldwide February 2008
Territory Station Saudi Arabia Al Jazeera Sports Senegal ESPN International - Sport+ Serbia Avala - SportKlub Seychelles ESPN International - Sport+ Sierra Leone ESPN International - Sport+ Slovenia RTVS - SportKlub Somalia Al Jazeera Sports - Sport+ South Africa ESPN International Spain TVE 2 - Teledeporte - ETB - Canal 33 - Telemadrid St. Barthelemi ESPN International St. Eustatius ESPN International St. Helena ESPN International St. Kitts ESPN International St. Maarten ESPN International St. Pierre et Miquelon Sport+ St. Vincent and the GrenadinesESPN International Sudan Al Jazeera Sports - Sport+ Suriname ESPN International Swaziland ESPN International - Sport+ Sweden Viasat Sport Switzerland Sport+ Syria Al Jazeera Sports Tanzania ESPN International - Sport+ Togo ESPN International - Sport+ Trinidad and Tobago ESPN International Tunisia Al Jazeera Sports - Sport+ Turkey 24 - Skyturk UAE Al Jazeera Sports Uganda ESPN International - Sport+ Ukraine Sport 1 - Megasport Uruguay ESPN International USA The Israeli Network Venezuela ESPN International Wallis & Futuna Sport+ Western Sahara ESPN International Yemen Al Jazeera Sports Zambia ESPN International - Sport+ Zanzibar Sport+ Zimbabwe ESPN International - Sport+
WHAT IS THE FINAL FOUR The Euroleague Basketball Final Four is a dramatic single-elimination tournament, played on a single weekend at a location that is predetermined over a year in advance.
NEXT STOP
Bologna 2002
February 2008
Barcelona 2003
Tel Aviv 2004
Moscow 2005
Prague 2006
Athens 2007
THE PERFECT SETTING TO PROMOTE YOUR BRAND The Euroleague Basketball Final Four took place in Athens, Greece on May 4-6, 2007. The four teams that battled for the Euroleague Basketball crown in front of a 18.200 crowd: – – – –
CSKA Moscow, Russia Panathinaikos, Greece Unicaja Malaga, Spain Tau Ceramica, Spain
February 2008
THE PERFECT SETTING TO PROMOTE YOUR BRAND
February 2008
ADVERTISING PORTFOLIO EUROLEAGUE BASKETBALL REGULAR SEASON & FINAL FOUR
February 2008
PARTNERSHIP FOCUS
ABOVE THE LINE BRAND EXPOSURE
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
RIGHT TO USE EB LOGOS IN CONSUMER OR TRADE PROMOTIONS
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
RIGHT TO USE EB LOGOS IN CONSUMER OR TRADE PROMOTIONS
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
THREE DIMENSIONAL STICKERS
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
LED SYSTEM EXPOSURE
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
ON-COURT PRODUCT PLACEMENT
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
ON-COURT BRAND PROMOTION
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
BRAND EXPOSURE IN THE FINAL FOUR FUN ZONE
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
BRAND EXPOSURE IN THE EUROLEAGUE DOMAINS
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
PRESS BACKDROPS
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
EUROLEAGUE BASKETBALL DATABASE ACCESS
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
OFFICIAL GUIDE BOOK ADS
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
EXCLUSIVE CONTENT LINKAGE TO PASSION AND DEVOTION
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
All Euroleague Basketball Sponsorship Programs include possibilities to offer the fans (consumer) money can’t buy experiences that will be communicated, together with your brand in PR actions and Euroleague Platforms (web + media partners). These Programs withhold opportunities surrounding our fans, but also surrounding our Corporate Social Responsibility program available in different local markets. The following slides just give examples of the the contents that could be included in the sponsorship program, nevertheless is Euroleague Basketball flexible when working around any sponsorship activation plan that evolves around the Euroleague Basketball Brand.
February 2008
EXCLUSIVE CONTENT TROPHY TOUR
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
Your brand will have the opportunity to choose 3 games per season where Euroleague Basketball will showboat the Euroleague Basketball Trophy during one of the games. The actual idea is to make the trophy accessible to the fan inviting 4 of them to come down to the court to take a picture with the trophy, kissing it, touching it etc. It will be clearly communicated that this experience has been made possible by your brand though press notes, platforms visible throughout the event and online media. As a part of this year’s 50th anniversary of European Club Basketball will these fans furthermore take these pictures with a local legend also invited to these games. This money can’t buy experience will be covered by our photographers and placed in the Trophy Tour hall of fame to be found in www.euroleague.net/devotion.
February 2008
EXCLUSIVE CONTENT BECOME A EUROLEAGUE BASKETBALL REPORTER
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
Your brand will have the opportunity to offer the fan the possibility to come on-court with our photographers, suited with professional camera gear! This online quiz, visible in www.euroleague.net/devotion will show up to 5 pics per round. Within that week, fans can come online and vote for that rounds winner! During the playoffs just before the Final Four will a final photo face off be held to determine the four greatest pictures taken that year. Your brand will take these four photographers to the Final Four to actually join the 600 reporters that come to the Final Four each year! They will be accredited to all the top places to meet all the stars and fight to take the winning picture. The winning picture will also be determined in a photo face off held after the Final Four. The winner will get a guaranteed season vipticket of his team.
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
EXCLUSIVE CONTENT EUROLEAGUE FOR LIFE (Corporate Social Responsibility Program)
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
Your brand will have the opportunity to include a school in a court refurbishment held during the Final Four. As a part of Euroleague’s Social Responsibility Program is it of utmost importance that the Final Four and the Euroleague Basketball Title Sponsor leaves something behind in the local community long after the stars that play in that city are gone. The court refurbishment a perfect way to leave Basketball behind in a place where a little joy is needed. This court refurbishment includes a clinic held for the school children where an actual player and a Euroleague local legend give a clinic to the children. The court refurbishment will be covered by the local press, www.euroleague.net, official Final Four newspaper and euroleague.tv
February 2008
EXCLUSIVE CONTENT EUROLEAGUE WEB PAGE
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
HOSPITALITY TREATMENT
MARKETING RIGHTS
HOSPITALITY & VIP TREATMENT
February 2008
BELOW THE LINE (EVENT EXPOSURE)
ABOVE THE LINE BRAND EXPOSURE
PARTNERSHIP FOCUS
MEDIA & INTERNET EXPOSURE
EXCLUSIVE CONTENT
BENEFIT SUMMARY
February 2008
SPONSORSHIP BENEFITS – REGULAR SEASON REGULAR SEASON,TOP 16, PLAY OFFS BENEFITS MARKETING BENEFITS Rights over Euroleague Basketball images to include in consumer or trade promotions Right to use all Euroleague Basketball Logos and Event Logos in consumer or trade promotions ABOVE THE LINE BRAND EXPOSURE 3D stickers in ALL the arenas to be rotated with the other three Official Sponsors Mins. Of Dynamic Advertising in the EB arenas BELOW THE LINE BRAND EXPOSURE - EVENT EXPOSURE On-court Product Placement in ALL the Euroleague Basketball Arenas Right to use our arenas to promote your brand (sampling) Ads announced by the arenas systems (1 per game - maximum of one per round) HOSPITALITY Tickets in the arenas Preferential seating in ALL arenas INTERNET EXPOSURE, MEDIA & PROMOTIONS Brand Exposure & link in ALL the EB domains Exclusive content within the EB domain Brand Exposure in media platform directed towards press, press backdrops & press notes Right to use our Database for a Direct Marketing Campaign EB Merchandising packs for consumer online quizzes Brand exposure on the Official Media Guide
February 2008
4 minutes
4 per season 4 per season 4 tickets / 24 arenas
2 mailings per season 20 merchandising packs
SPONSORSHIP BENEFITS – FINAL FOUR FINAL FOUR BENEFITS ABOVE THE LINE BRAND EXPOSURE Brand exposure on 1 3D sticker during the Final Four Dynamic Advertising during the F4 games (visibility in 163 countries) Exposure on the Official F4 poster & ad creativity Exposure in the Local Final Four Street Campaign (OPIS LOCAL MARKET) BELOW THE LINE BRAND EXPOSURE - EVENT EXPOSURE Right to use the F4 arena to promote your brand Spot in the arena screen Brand exposure in the secondary systems in the arena (posters, welcome banners, flags, etc) Brand exposure on the Final Four Fun Zone Time-out Event Shows Official Program Ad HOSPITALITY A-Class Preferential F4 tickets B-Class Preferential F4 tickets Preferential right to buy an executive box with hospitality area Galla Dinner Invitations INTERNET EXPOSURE, MEDIA & PROMOTIONS Brand exposure in the F4 webpage Brand exposure in media platform directed towards press, press backdrops & press notes
February 2008
16 minutes
1 stand & 1 promo 4 spots
4 shows
8 tickets 10 tickets 8 invitations
