Sponsorship Packages

Contents 1.

Purpose

2.

Community Engagement

3.

Community Impact

4.

Social Impact

5.

Player Pathways

6.

State & National Recognition

7.

Our Sponsorship Successes

8.

Testimonials

9.

The Next Step

10.

Bendigo Bank Tennis Complex Redevelopment

11.

Sponsorship Packages

12.

Branding Presence and Proposed Benefits

13.

Investment Opportunity

14.

Current Sponsors

1. Purpose This document outlines the sponsorship opportunities provided by the Bendigo Tennis Association to current and prospective commercial partners. The Bendigo Tennis Association is a not-for-profit community organisation made up of seven (7) affiliate tennis clubs in the municipality of the City of Greater Bendigo. These include Bendigo Lawn Tennis Club, Spring Gully Tennis Club, South Bendigo Tennis Club, Bendigo East Tennis Club, Bendigo Veterans Tennis Club, Ironbark Tennis Club and Kangaroo Flat Tennis Club. Our affiliate clubs represent around 900 active players, many of whom participate in weekly social and competitive opportunities provided by the Association.

2. Community Engagement The Bendigo Tennis Association operates 2 major venues, both within the heart of Bendigo’s CBD. These include:  Bendigo Bank Tennis Complex, Nolan St– 30 acrylic hard courts.  Bendigo Lawn Tennis Complex, Barnard St – 16 natural grass courts. The past 3 years has seen continued growth in the patronage of on court activities at our main venue, the Bendigo Bank Tennis Complex. Just over 70,000 participants were involved in on court activities at the Complex this past year. Of this, almost 54,000 were local players involved in the many social, development and competitive opportunities the Centre provides to the community every day.

70,000+ visits in 2013/14

3. Community Impact The Bendigo Tennis Association has been very successful at attracting major State, National and International Tennis events to Bendigo. These events build the brand and profile of the BTA and our partners, and provide further economic benefits to the wider community. It is estimated that the local impact of events hosted by the BTA has grown from under $400,000 in 2009 to over just under $2 million in 2013 (source CoGB Major Events Unit) Some of the major activities held at the Complex over the past few years include:     

2013 Bendigo Festival of Tennis incorporating the William Loud Bendigo International’s providing over $100,000 in prize money. 2010 Junior Australian Open Qualifying 2010 Bruce Cup (Primary Schools National Championships) 2011 Pizzey Cup (Secondary Schools National Championships) 2012 Junior Davis & Fed Cup Oceania / Asia Qualifying Event

The BTA are also one of the leading providers of Australian ranking points events, having grown from 7 events and under 400 players in 2008, to a strong portfolio of 25 events that will featured over 2800 participants in 2014. These include:  6 National junior ranking tournaments,  7 National senior ranking tournaments providing some $35,000 in prize money  7 Junior Development Series events and,  5 Loddon Campaspe Development Squad series events

4. Social Impact The core business of the BTA is to provide social interaction and opportunity to our affiliate clubs and their members. Each week in the summer months around 170 teams battle it out in various competition formats hosted by the BTA, including juniors, midweek ladies, weekend pennant and night competition series. The membership has been increasing over the past 3 years, with around 900 registered members for 2013/14. The BTA has also looked to incorporate other programs and activations beyond the traditional competition formats offered, which has enabled our overall visits and engagement to increase. These include: • MLC Tennis Hot Shots, • MLC Hot Shots Community Play, • BTA Development Squad program, • Bendigo Tennis Academy programs, • Mums-in-tennis program, • Bendigo Bank Academy of Sport Tennis Program, and • Tennis in Schools Program Bendigo Tennis Hot Shots members @ 2014 Australian Open kids on court tennis experience

Playing Opportunities: Bendigo Tennis provides opportunities for players old and young.

5. Player Pathways The BTA have a well-established and proven player pathway program, which can take players from as young as 5 years of age and transition through to state / national level.

Eliza Long: 16 and Under National Champion, 2011

6. State & National Recognition Over the past 3 years the achievements and progress of the Bendigo Tennis Association has not gone unnoticed. We were recognised as one of the leading Community Tennis Organisations in Australia, as a finalist in both the 2010 & 2011 Newcombe Medal Awards, in the category of Most Outstanding Tennis Community. The Newcombe Medal Awards recognise both the achievements of Australia’s elite tennis players, along with the contribution of local tennis clubs, associations, coaches and volunteers. We were also awarded the “Most Outstanding Tournament” for 2012 at both the Australian Tennis Awards and Victorian Tennis Awards, for our work in the delivery of the 2011 William Loud Bendigo International. The William Loud Bendigo International forms a part of the Australian Pro Tour, with the 2013 event providing $100,000 prize money and WTA world ranking points.

Paul Henshall: BTA President @ 2012 Tennis Victoria Awards. Courtesy Tennis Victoria

2012 Australian Tennis Awards - Bendigo Tennis Association, Winners Most Outstanding Tournament

7. Our sponsorship successes The Bendigo Tennis Association always look to provide strong value to our sponsors, with the BTA supporting our partners through direct purchasing, branding/promotion and referral selling. Branding: Many of our sponsors are promoted through the branding of events and activities delivered by the BTA. Examples include the McDonalds Classic, William Loud Bendigo International, Rising Sun Summer OJT and AMT and Great Idea’s Winter Masters JDS. Brand recognition also extends to our competition series events, including the Bendigo Bank Night Pennant Series, McDonalds Junior Pennant and Rising Sun Midweek Ladies Pennant. Through the branding of events, our sponsors have received some great media coverage and awareness in print and electronic media forms. Promotion: bendigotennis.com.au: Our website has become our main contact point with our playing clubs and membership. In 2013 the site had 500,000 hits, with some 34,000 unique visits. The all sponsors logos feature in the sponsors tab on the website, with links to respective homepages. Social Media: The BTA continue to grow our social media presence, with our Facebook and Twitter feeds now well established. We currently have around 800 “likes” on Facebook and approaching 200 followers on twitter. It is hoped that with further engagement these can become a great networking forum for our partner sponsors.

Media: The Bendigo Tennis Association have great relationships with various media outlets, both online, print and digital. These include: • • • • • • • • •

Bendigo Advertiser, Bendigo Weekly, ABC Local Radio, Win News, Win TV, Bendigo Magazine Tennis Australia Website, Tennis Magazine, Tennis Victoria website

8. Testimonials William Loud PTY LTD: “William Loud are proud to be a major sponsor of the Bendigo Tennis Association, through our involvement with the Bendigo Festival of Tennis and William Loud Bendigo International. The Bendigo International has gone from strength to strength over the past 5 years, with Australia’s leading players including Matt Ebden, Alicia Molik, Jarmila Gajdosova, Ashleigh Barty and Casey Dellacqua, all participating in recent events.” Robert Keogh – Director - William Loud Bendigo and Adelaide Bank: “The Bendigo Tennis Association have shown themselves to be a pro-active community organisation who provided great social and economic benefits to the local community. They have a progressive committee who drive participation through the delivery of tennis activities, and work hard to promote the brand and profile of the Bank. Sheryle Watson – Branch Manager – Bendigo Bank Fountain Court Quest Bendigo Central: “The Bendigo Tennis Association are one of our leading community partners. Since our relationship started in 2013, we have seen significant growth in bookings from tennis players and their families, who participate in BTA delivered events.” Lisa Renato – Manger – Quest Bendigo Central

9. The Next Step… The next 5 years promises to be an even greater period of growth and prosperity for tennis in Bendigo. We will continue to drive and build tennis in the region through: 

Club engagement – Working with our clubs to build a more collaborative approach between our Clubs and the Association for the growth of tennis.



More active players- Working with our clubs and affiliates to grow the Bendigo Tennis community to 1500 active registered playing members by 2017.



Program delivery - Building the Hot Shots tennis program as the vehicle for continuing to engage beginner junior players, with the aim of transitioning these players into the club environment.



Growing our Events –Lobby Tennis Victoria and Tennis Australia to host major events of a State, National and International significants.



Quality events- Continue to deliver quality tennis events in the form of Australian Ranking Points events for both junior and senior players.



Building better facilities – working with stakeholders to upgrade the off court facilities at the Bendigo Bank Tennis Complex.

Casey Dellacqua: 2013 William Loud Bendigo International Winner Courtesy Elise Dutra

10. Bendigo Bank Tennis Complex Redevelopment Proposal Building an International Standard Facility One of the keys in our future growth will come through the delivery of the $7.4 million Redevelopment of the Bendigo Bank Tennis Complex. Following the investment already made into the Complex courts, stakeholders are finalising the design plans for the redevelopment of the clubhouse pavilion, car park area and surrounding landscaping. The redevelopment of the Complex off court facilities will keep the Centre at the forefront of playing venues in Australia. It will further enhance our ability to build the sport of tennis both locally and across the region, as well as ensuring we continue to attract events of a National and International significants to Bendigo. The BTA and Tennis Australia have partnered with the City of Greater Bendigo during the planning phase of the redevelopment, and are expected to finalise the detailed design by the end of 2014. Over half the funding required to complete the project ($3.9 million) has been secured, with the final balance hopefully confirmed in the 2 nd half of 2014. If secured, building of the new Complex facilities will commence from mid-2015 and is expected to be completed by the end of 2016.

Concept design only. Courtesy City of Greater Bendigo

Concept design only. Courtesy City of Greater Bendigo

Concept design only. Courtesy City of Greater Bendigo

Concept design only. Courtesy City of Greater Bendigo

11. Sponsorship Packages The Bendigo Tennis Association are proposing the below packages to our current and potential sponsors for the coming 2 year period, July 2014 – June 2016.  

Platinum Sponsor Gold Sponsor

  

Silver Sponsor Bronze Sponsor White Sponsor

12. Brand presence and proposed benefits The following benefits will be provided to sponsors. Pennant / Event Branding: Naming rights to one (1) competition series conducted by the Association. Pennant series competitions include Junior, Midweek Ladies, Night or Saturday Senior. Naming Rights to one (1) of the BTA’s major ranking tournaments, ie 2014 Quest Bendigo Championships.

Platinum

Gold

Silver

Bronze

White

Field of Play Platinum Advertise the products / services on advertising banner(s), approximately 1.8m * 15m at the Bendigo Bank Tennis Complex. 2 banners Advertiser the products/services on 1 advertising board approximately 2.4m * .6m at the Bendigo Bank Tennis Complex

Gold

Silver

Bronze

White

1 banner

1 banner

Membership and Ticketing: Supply the Sponsor with prepublic released tickets to Rod Laver Arena for the Australian Open per year of sponsorship; Supply the Sponsor with pre-

Gold

Silver

Bronze

White

Platinum

4 tickets

2 tickets

public released tickets to Hisense Arena for the Australian Open per year of sponsorship; Supply the sponsor with free Adult Membership(s) to a BTA Affiliate club of your choice per year of the sponsorship;

4 membership s

Bendigo International Pro Tour Platinum Event Use of the corporate Marquee for 1 Feature Match session between Tuesday – Friday, including full catering. 20 tickets Supply the sponsor tickets into the exclusive corporate marquee for the men’s and women’s Final, including full catering. 10 tickets Involvement in the adopt a Player Drive Playing Spots in the Event Pro Am Shoot Out Branding opportunities as indicated in the event sponsorship booklet Media opportunities as indicated in the event sponsorship booklet

4 membership s

4 tickets

2 tickets

2 membership s

2 membership s

1 members hip

Gold

Silver

Bronze

White

6 tickets

4 tickets

2 tickets

2 tickets

Online promotion Platinum Logo branding on the front of the website with links to the sponsors website Logo branding next to featured competition series events, with logos to appear on all related draws, ladders, results for that competition series. Logon branding next to the featured tournament event, with logos to appear on all related draws, ladders and results for that event. Provide sponsors logo and relevant link on the sponsors page of the Bendigo Tennis Association Provide the sponsors access to social media to promote the brand and any promotional material. Provide the sponsor the opportunity to market to the BTA database both independently and through our e-newsletter “sidelines”.

Gold

Silver

Bronze

White

13. Investment Opportunity Platinum Sponsor: (Limited to 3 packages) Investment: $12,000 + GST Term: 2 years (July 2014 – June 2016) Instalments: 50% payable July 2014, 50% July 2015 Gold Sponsor: (Limited to 3 packages) Investment: $6,000 + GST Term: 2 years (July 2014 – June 2016) Instalments: 50% payable July 2014, 50% July 2015 Silver Sponsor: (Limited to 5 packages) Investment: $4,000 + GST Term: 2 years (July 2014 – June 2016) Instalments: 50% payable July 2014, 50% July 2015 Bronze Sponsor: (Unlimited packages) Investment: $2,000 + GST Term: 2 years (July 2014 – June 2016) Instalments: 50% payable July 2014, 50% July 2015 White Sponsor: (Unlimited packages) *NEW Investment: $1,000 + GST Term: 2 years (July 2014 – June 2016) Instalments: 50% payable July 2014, 50% July 2015

14. Current Sponsors Major Partners

Platinum Partners

Gold Partners

Silver Partners Dunlop and Pitson Earthmoving

Bronze Partners

For more information please contact: Leon Retallick Executive Officer, Bendigo Tennis Association. p. (03) 5442 5744 e. [email protected]