Sponsorship Package “Which Color of the Community are you?” Dear Friends, This year we are celebrating 30 years of Run and Walk with Pride in Seattle. Seattle Frontrunners is one of the oldest, largest and most successful running clubs in the world, with several hundred members of all ages. What began as a celebration of the spirit of our members and an invitation to the community at large to share with us the fun of running and walking has evolved into an important annual fundraiser providing us the opportunity to support others in our community. Each year we select a local non-profit LGBT organization(s) as our beneficiary. The selection process is designed to ensure the proceeds make a meaningful difference to them as our beneficiary. For 2013 we selected SASG Seattle Area Support Groups, (sasgcc.org), and SOSea Social Outreach Seattle (www.SocialOutReachSeattle.com).

Seattle Frontrunners 2013 Sponsor packet www.seattlefrontrunners.org

I invite you to help us meet our goal of another successful Run and Walk With Pride, and to help make a real difference in people’s lives. Your sponsorship garners the benefits described in this letter and you will find an investment in Run and Walk With Pride rewarded with recognition throughout the year, better outreach to the LGBT community (a very loyal demographic), and taking PRIDE in who you've helped! Data Show Marketing Directly to Gays and Lesbians Pays Off “a consumer segment whose buying power is fast approaching $800 billion.” The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition

Nearly six in ten (58%) gay and lesbian consumers are more likely to purchase everyday household products and services from companies that market directly to gays and lesbians. Around one in five (19%) say they are “much more likely” to do so. The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition

“86% of gay and lesbian consumers prefer to do business with companies that give back in terms of community support and involvement.” Community Marketing, Inc.

77% of gay and lesbian adults say they are likely to consider brands that support gay non-profits and/or causes. Witeck-Combs/Harris Interactive

“12.9% of Seattle residents identify themselves as gay, lesbian, or bisexual—the second highest percentage among the 50 largest U.S. cities.” Williams Institute on Sexual Orientation Law and Public Policy, UCLA

Any questions, please contact me. Sincerely,

Tim Murphy Timothy L Murphy, PhD President, Seattle Frontrunners [email protected] Seattle Frontrunners 2013 Sponsor packet www.seattlefrontrunners.org

SASG was founded in 1984 by three people; Josh Joshua, Stan Henry, and Ann McCaffray. In the spring of 1984 the first community meetings took place, eventually leading to the formation of the Seattle AIDS Support Group, with Josh, Stan, and Ann taking the lead in our development. The first support group meetings were held in members’ homes. In January of 1985, SASG had a total membership of 18. By August the number had risen to over 50. At that time, there were two weekly support groups for people with AIDS. The “Shoulders” group, which provided support for caregivers of those living with AIDS, was also launched that year. The need for a larger safe space for people with AIDS grew, and the fledgling Seattle AIDS Support Group found its first public space home (shared with The Dorian Group) at Pike and Belmont. In June of 1987, SASG moved to a place of its own —a reconverted bar on the corner of 15th and Denny. Now over 20 community support groups meet at SASG. SASG Mission Statement SASG, Is a non-profit organization that builds community and cultivates powerful, healthy lives by providing emotional support and personal development services to those affected by HIV/AIDS, the Queer communities, and those who love them. Our work is done in a spirit of safety, trust, inclusiveness, and celebration of individual differences.

Social Outreach Seattle (SOSea) is a coalition of LGBTQ and allied persons who care about the issues, politics, and social inequalities that exist in the world. Since July 2012, founding members have worked with local LGBTQ and allied businesses, orgs, clubs, groups and individuals that believe in the SOSea mission. SOSea is governed by a dedicated group of local LGBTQ and allied committee members. Mission Statement SOSea seeks to empower Seattle’s LGBTQIA communities to proactively address social justice issues that affect us at large. SOSea aims to activate the LGBTQIA community while working to unite – not divide – our differences and unique strengths. We are one community, working together.

Seattle Frontrunners 2013 Sponsor packet www.seattlefrontrunners.org

Sponsorship Opportunities Event-Specific Sponsors CORPORATE INVESTMENT OF: $5,000.00 ELITE INVESTMENT OF: $2,500.00-$4,999.00 INTERMEDIATE INVESTMENT OF: $1,000.00-$2,499.00 BASIC INVESTMENT OF: $750.00-$999.00 Corporate

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Company name and logo on Run Walk with Pride race shirt & banner Promotion materials in Run Walk with Pride race packet Social media mentions & logo/name in all e-blasts in addition to event poster(s) Company logo listed on Seattle Frontrunners, Social Outreach Seattle & Seattle Area Support Groups websites as sponsors Company name and logo placed on all video advertisements released for Run Walk with Pride Company recognition during closing ceremony Mentioned in The Seattle Lesbian & Seattle Gay News as Sponsors

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Option for Booth & Tabling at Run Walk with Pride event (additional fees applied)

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Elite

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Company name and logo on Run Walk with Pride race shirt & banner Promotion materials in Run Walk with Pride race packet Social media mentions & logo/name in all e-blasts in addition to event poster(s) Company logo listed on Seattle Frontrunners, Run and Walk with Pride, and Social Outreach Seattle & Seattle Area Support Groups websites as sponsors Company recognition during closing ceremony

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Option for Booth & Tabling at Run Walk with Pride event (additional fees applied)

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Intermediate

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Company name and logo on Run Walk with Pride race shirt Promotion materials in Run Walk with Pride race packet Company logo listed on Seattle Frontrunners, Run and Walk with Pride,Social Outreach Seattle & Seattle Area Support Groups websites as sponsors Social media mentions & logo/name in all e-blasts

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Option for Booth & Tabling at Run Walk with Pride event (additional fees applied)

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Basic ✔ ✔ ✔ ✔

Company name and logo on Run Walk with Pride race shirt Promotion materials in Run Walk with Pride race packet Company logo listed on Seattle Frontrunners, Run and Walk with Pride,Social Outreach Seattle & Seattle Area Support Groups websites as sponsors Social media mentions & logo/name in all e-blasts

Custom Sponsorship Packages also available, (including how many participants your company can send, as well as additional marketing opportunities you can offer.) Seattle Frontrunners 2013 Sponsor packet www.seattlefrontrunners.org

Media Exposure Details Mass mailings and posters Mass mailing campaigns in conjunction with community organizations include the Team Seattle, Seattle Frontrunners, SOSea, and SASG,among many others. These mailings will account for approximately 10,000 exposure opportunities. We will also have a number of posters of the event posted prominently at various locations throughout the city, and links to numerous website all over the country and local. Website recognition Your logo or name will appear on the official Run and Walk with Pride web site as well as the Seattle Frontrunners website for one year. Run With Pride T-shirts Company Logos will be placed on the official t-shirts for the race event. Last year, there were over 450 t-shirts given out at the event. This provides ongoing exposure for years to come. Event Banner A large banner will be created for the day of the event and posted prominently at the start and end location. Special Mailings You can request special mailing to our running club or provide marketing materials for us to distribute at the day of event. We will assist with coupons to direct people to your business. Local News Outlets Television news crews will be at the event giving sponsors acknowledgment as well as Public Service Announcements leading up the event.

Seattle Frontrunners 2013 Sponsor packet www.seattlefrontrunners.org

Run and Walk with Pride Sponsorship Form Run and Walk with Pride 2013 will be on Sunday June 23 at 10 AM in Seward Park. To assist us in meeting advertising deadlines, please return this form as soon as possible, along with your company logo for printing on the various media channels. Submit to:

Seattle Frontrunners/RWWP or email: [email protected] PO Box 31952 Seattle, WA 98103

Your Company Name Person, Title of Contact Company Address Phone Number Email Address Website address Frontrunners Contact Please indicate your sponsorship level. (Make check out to Seattle Frontrunners-RWWP2013) _______Corporate - $5000 and above _______Elite- $2,500 to $4,999 _______Intermediate - $1000 to $2,499 _______Basic- $750-$999 Other Amount __________________ Combinations of in-kind goods and cash are also welcome.

Seattle Frontrunners 2013 Sponsor packet www.seattlefrontrunners.org

Prize Donations: If you or your company would like to contribute a raffle prize (merchandise, services, a gift certificate) to participate in a post-event drawing, please indicate the prize below and mail to the address listed above. Description:

For any questions, please contact one of our 2013 Fundraising Committee members: Tim Murphy at 206.458-2356 Kelly Stevens at 206.446.6983 Email: [email protected] or [email protected]

Seattle Frontrunners 2013 Sponsor packet www.seattlefrontrunners.org