Sponsorship & Event Marketing Opportunities Would you like to put your company name to something memorable? Engage your audience and enhance your participation in the ARMA International 2016 Expo and Conference. Increase your exposure, collect more leads and engage practitioners in the information governance profession when you sponsor programs that extend your audience reach. We’re open to all suggestion and would be delighted to work with your to bring something different to our attendees! A list of available opportunities follows. If you have a sponsorship suggestion not appearing on this list, we are always open to your ideas. Contact Paula Banes, ([email protected] 888-2992618). Customized packages can be developed to meet your specific promotion goals.

Opening Reception Party – SOLD Thank you ZL Technologies

$12000 Sunday, September 25 This opening reception is named for your company and will be promoted in ARMA outreach to attendees before and at the conference. An estimated 800 attendees come together at the conclusion of the first day of education sessions, to wind-down, mingle and network with peers. Location to be determined by ARMA International after a site visit in early Spring 2016. Light snacks with be provided by ARMA International. Attendance is FREE to all ARMA attendees and includes a Cash bar. Sponsor will be acknowledged on all signage, in the printed Conference Guide and online. Have your personnel show up and greet attendees as they make their way to this event and thank attendees for coming. Wear your company logoed shirts to make an impact the sponsor of this event will get 150 drink tickets to pass to attendees at the expo that day or they can pick them up from you at the party – a great way to be face-to-face with attendees.        

Event will be named for the sponsor in all promotions – “XYZ Company Opening Reception” 150 drink tickets for sponsor distribution, tickets can be redeemed at the cash bar. ARMA will email all attendees inviting them to “XYZ Company Opening Reception.” “Opening Reception Sponsor” ribbons for your employees to proudly wear on their badge ID Logo and acknowledgement on signage Acknowledgement in the Conference Guide Acknowledgement and logo on conference Web site Acknowledgement on mobile app.

NEW - Rookies and Newcomers Gathering - $8000 Saturday, September 24 This gathering is named for your company and will be promoted in ARMA outreach to attendees before and at the conference. First time attendees along with those attendees new in the past couple of years will come together the evening before the first day of education sessions, to network with peers and mentors. Location to be determined by ARMA International after a site visit in early Spring 2016. Light snacks with be provided by ARMA International. Attendance is FREE. Sponsor will be acknowledged on all signage, in the printed Conference Guide and online. Have your personnel show up and greet attendees as they make their way to this event and thank attendees for

coming. Wear your company logoed shirts to make an impact – a great way to be face-to-face with attendees.       

Event will be named for the sponsor in all promotions. ARMA will email all attendees inviting them to the gathering. Ribbons for your employees to proudly wear on their badge ID Logo and acknowledgement on signage Acknowledgement in the Conference Guide Acknowledgement and logo on conference Web site Acknowledgement on mobile app.

Opening General Session TED Talk Speaker– $15000 each Topic and Keynote Speaker: - TBD Limited to 2 total speakers – SOLD – HPE & ZL Technologies What your organization will receive:  Recognition in the Conference Guide  Recognition in the Conference Website  Logo and branding on signage for the Opening General Session  Logo on presentation screen, which shows in the video recording of the Opening General Session. Includes lead list of the audience, estimated at 1,100. Includes email address.

General Session DAY 2 - $10000 each for 2 sponsors or 1 Exclusive Sponsor $20000 Details- TBD – Have an idea for a great session? Please submit for review. What your organization will receive:  Recognition in the Conference Guide  Recognition in the Conference Website  Logo and branding on signage for the DAY 2 General Session Includes lead list of the audience, Includes email address.

Conference Attendee Bag Sponsor – SOLD Thank you to our sponsor Zasio Enterprises, Inc. $12,500 Your logo is printed alongside the ARMA Conference logo on 2000 conference attendee bags, distributed to each full-conference and expo-only attendee. This sponsorship has long-term use as the conference bags are used after the show by attendees. Keep your image in front of the attendee during and after the show. • Logo printed on outside of conference bag along with ARMA International Conference logo, one color. • • •

Sponsor-provides a one-page insert placed inside the conference bag Acknowledgement in the Conference Guide Acknowledgement and logo on Conference & Expo website

Grand Prize Giveaway Sponsor – Exhibitors Only Monday, September 26, 5:15 p.m. Expo Hall SOLD $4350 - Thank you to our sponsor RecordPoint Sponsored in conjunction with ARMA International, this cash giveaway game gives attendees reason to travel the show floor looking for exhibitor stamps. Their game card features your logo, acknowledging your sponsorship of the game. Attendees collect “stamps” from participating exhibitors and are entered into a drawing for a chance to win cash prizes before the show floor closes on Saturday. Your representative will select and announce the winners.  

Acknowledgement and logo placement on game card Acknowledgement and logo on signage

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Acknowledgement in The Conference Guide Sponsor to select and announce winners over the PA system Acknowledgement and logo on Conference & Expo website

WiFi HotSpot Sponsor – Exhibitors Only $4500 (SOLD) Thank you to DocFinity for being a WiFi Hot Spot Sponsor. Connecting to the internet is top on the list of “wants” from attendees. A “WIFI HotSpot” lounge is set up in the exhibit hall and features bistro tables for leaning and tables/chairs for sitting. Up to 40 WiFi connections at a time and signage acknowledging your sponsorship. We’ll announce your sponsorship in our Conference Guide, online, in an e-newsletter to attendees before the show, and at the registration desk. Need a lead-generation opportunity? Have your representative available in the lounge to scan attendee badges as they collect a WiFi password card from you. Scan attendee information when you provide the WiFi logon. • • • • • •

Acknowledged in signage at the lounge Acknowledgement in The Conference Guide Acknowledgement on the Conference & Expo website Acknowledgement on Conference Mobile App Acknowledgement on a flyer passed out at the registration desk Acknowledged in a pre-conference enewsletter

Signage Sponsor – SOLD Thank you ZL Technologies

$10500 No other sponsorship comes as close to titling the event as the signage sponsor. Your company logo is placed on aisle and directional and informational signs throughout the Expo and Conference*. Your branded image is seen by an average of 2,500+ people about 20 times throughout the five day event (including pre-conference sessions). Don’t miss this exclusive opportunity to build brand awareness to the Records and Information Management audience. *excludes signs acknowledging sponsored events and vendor purchased banner signage (floor stickers, meter boards etc.) • Logo placement on aisle, directional, and informational conference signs (excluding signs for specific sponsored events) • Acknowledgement in the Conference Guide • Acknowledgement and logo Conference & Expo website • Acknowledgement on the Conference Mobile App

Education Thread Sponsor – $7250 per thread Title sponsor for ARMA’s Education Threads, One sponsor per thread, six (6) topic threads LIMITED Availability Our education threads are solution based sessions where the sponsor thinks of what “problem” they can best “solve” and then pick the thread that best fits with their solution. Select from these Education Threads: • Information Risk and Compliance - Education on activities that proactively mitigate and manage the potential for damage to or loss of records and other information-related risks. (i.e. risk analysis; risk assessment; business continuity; disaster preparedness and recovery; researching and monitoring legal, regulatory, and industry-specific compliance requirements; creating and monitoring

internal policies and procedures; and implementing methods for measuring and monitoring effectiveness of the plan) • Strategic Planning and Framework - Education that centers on developing a strategic plan that demonstrates an in-depth understanding of the organization's information, business goals, corporate culture, financial resources and commitments, and on establishing the parameters of the organization's information management and governance efforts. (i.e. developing policies and standards; defining the authority, roles, and responsibilities; designing program communications and training; and developing audit and enforcement mechanisms to ensure the program can be measured, controlled, and improved) • Establishing a RIM and/or IG Program - Education that revolves around the program scope and goals as well as implementing and managing the program for accurate and readily available information. (i.e. identifying specific program components; acquiring a mandate from executive leadership; establishing reporting requirements; assigning specific roles and responsibilities; and establishing specific program metrics and desired outcomes) • Business Integration and Oversight - Education that focuses on administering, implementing, or maintaining the functions an organization performs by aligning the information management and governance strategy and programs to enhance business goals, needs, and objectives. (i.e. working closely with business units to determine steps for implementing the program; and monitoring and auditing the program to confirm compliance with changing laws and that the program does not impede the business goals) • Aligning Technology with a Framework - Education that includes developing, maintaining, using, and supporting technology for the processing and distribution of data and extends beyond to partnering with IT leadership regarding the organization’s technology landscape. (i.e. information processing systems and software applications; supporting hardware and networks; the ways technology is used by the business; how to align the information management, governance, and technology teams’ strategies and operations; evaluating technology trends that affect information; and partnering with IT to assess opportunities and threats) • Training and/or Managing Stakeholders - Education that pertains to motivating groups of people to achieve program goals within the context of the organization’s overall goals and keeping stakeholders engaged, involved, and developed professionally. (i.e. positively influencing, guiding, motivating, and mentoring others through empathy and sensitivity; managing change and building buy-in; and developing inroads in communication across the organization) Deliverables: • • • • • • • • • •

Guaranteed 50 minute Speaking Session in your thread. Sponsor provides topic and description of session. Acknowledged in door signage outside the session rooms Acknowledged in 2 walk-in slide loops at each session Acknowledged in printed materials as the thread sponsor Acknowledgement in conference promotions Acknowledgement in the Conference Guide Acknowledgement on the Conference Mobile App Acknowledgement and logo on Conference & Expo website Acknowledge in Thread materials online Optionally, ARMA will distribute sponsor-provided promotional materials/giveaway in the session rooms

NEW - Coffee Break Sponsor $5,000 Sponsorship includes premium visibility in both the education session areas and the expo hall. ● ● ●

Sponsor signage displayed at coffee station Opportunity to provide promotional items to be distributed within Coffee Break area Option for sponsor to supply napkins with sponsor logo

NEW - Day 2 – Morning “Brain Break” (Expo Hall-Exhibitors Only) $8000 Attendees flock to the expo floor for a morning refuel with breakfast pastries and other breakfast treats and your organization receives the credit for this very sweet sponsorship. ● Sponsor signage displayed at break station ● Opportunity to provide promotional items to be distributed within break area ● Option for sponsor to supply napkins with sponsor logo

Badge Holder and Lanyard Sponsor – SOLD $12,500 – Thank you to our sponsor Recall Your logo rides along on every attendee at the conference. Attendees receive their badge at registration and are given a badge holder containing your branded logo. This is a great opportunity to get your name in front of all attendees who keep the badge lanyard as a conference memento. • Approximately 2500 Badge holders distributed. • • • •

One-color logo prints on premium quality badge holder with pockets and pen holder. Acknowledgement in the Conference Guide Acknowledgement and logo on Conference & Expo website Acknowledgement on the Conference Mobile App

Pub Crawl / Cocktail Party Participant – Exhibitors Only Expo Hall, Monday, September 26, 3:30 – 5:30 p.m. Packages and Pricing - TBD Choose a theme, the amount you want to spend and let’s have a networking party! Attendees flock to the show floor with a special pub crawl invitation pointing them to the participating exhibitors. Social networking face-to-face is the way to do business. Scan attendee information before the drinks are served, then serve up leads to your sales staff! Pub Crawl packages are for every budget and booth size – select the option best for you. Make the event more exciting by decorating your booth and providing specialty giveaway items (not included in cost but suggestions provided!) • • •

Be a part of the party and collect valuable leads in this social networking party. Packages developed for every budget Serve 50, 100, 200, 300 or more.

Conference e-Newsletter Sponsor $2,400 per newsletter, general audience, est. 25,000 qty. $1,900 per newsletter, conference registrants, est. qty. 1,500 LIMITED AVAILABILITY • General Audience (subject to revision):mid-June, mid-July, mid-August, mid-September • Conference Registrants (subject to revision) End of July, August & September, A great way to reach the ARMA audience via e-mail, your company will be front and center as ARMA corresponds with our members and non-members through e-mail newsletters on details about the upcoming conference. Your company’s headline, logo, and 35-word information with URL link can be a part of this e-mailed newsletter as the exclusive sponsor of a single correspondence.

Expo Hall Speaking Sessions - Exhibitors only (see additional attachment) Solutions Showcase : $2,200, 45 minute session Industry Intelligence : $2,700, 1 hour Two session rooms are available for exhibitors/sponsors to educate the audience on a topic of your choice. Availability is limited. To reserve, click links above. • •

ARMA scans your session attendees, providing you with a list including email and phone where available. Rooms seats 50+

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ARMA promotes your session online and in print. Your session, your speaker, your handouts.

Hanging Signs, Standing Signs and Floor Decals Rates vary dependent on size and placement. Rates and availability, [email protected] Secure the most visible ad position for your company with floor signage located in all areas attendees frequent. Attendees view your message while passing between sessions and to the expo hall. Make your presence known, build brand awareness and drive traffic to your booth. Space is limited – call today!  

ARMA produces and hangs sign; you provide the design Request rate card for location, sizes and prices

Mailing lists – Exhibitors Only Pre-show mailing list - $399 Post-show mailing list - $599 Includes opt-in email (about 50% of file), name, title, company and physical mailing address. Mail directly to ARMA attendees before the event and after. Our pre-show mailing list is available in MidAugust and features attendees who signed up under our “early bird” rate. This is a must-have list for preevent marketing and will help increase your booth traffic with the right promotion. A post-show list is also available after the event and will include all attendees who have not opted out. A great way to keep your name in front of attendees, don’t miss out of this important communication. All lists include physical mailing addresses only – no phones and no email (unless opted in).

Grand Prize Giveaway lead generator – Exhibitors Only Participation fee - $450 ARMA makes it easy to have attendees visit your exhibit booth. Participating exhibitors are placed on a list on the “game card.” Full-conference attendees visit the participating exhibitors’ booths to get their game card stamped – ARMA provides you with the stamp. Attendees take their completed stamped card to the ARMA membership booth to be eligible for the Grand Prize Cash Giveaway on the final day of the expo. What’s in it for you? Leads, leads, leads. For attendees to receive a stamp from the participating exhibit, the exhibitor may ask one question of the attendee. This is your chance to accumulate information about prospective customers, engage them in conversation and scan their badge with the lead retrieval system (the only way to collect email and phone info). Attendees get to see your booth offering, recognize your brand and remember you! Call to participate today.

NEW - Mobile App Sponsorship and Advertising SOLD Vital Records Control Are you looking to increase your booth traffic and lead generation? As a mobile app sponsor you will have the ability to reach all app users before, during and after the show (even those that download the app but did not attend the show). The 2015 ARMA Live! App had 1210 users with banner ads receiving over 100K impressions each with approximately a 1% click through rate.

PRIMARY SPONSOR– 1 Available - $10000 Features and Benefits ● Secondary Launch Page ● Schedule Page Watermark ● Weighted Banner Ad (to be shown most often) ● Full Screen App Landing Page

● Exhibitor Directory Row Highlighting ● Exhibit Floor Map Booth Space Background Color ● Video Clip ● User Metrics ● Includes Banner ad on Conference Website ● Sponsorship of the app is for a period of one year and all materials will be available for viewing and download throughout the year.

MULTIMEDIA AD PACKAGE – (2 Available) $5000 Features and Benefits: ● Weighted Banner Ad (to be shown more often) ● Full Screen App Landing Page ● Video Clip ● Provided Post-Show User Metrics ● Includes Banner ad on Conference Website ● Sponsorship of the app is for a period of one year and all materials will be available for viewing and download throughout the year.

BANNER AD and LANDING PAGE PACKAGE – $3000 Features and Benefits: ● Banner Ad ● Full Screen App Landing Page ● Provided Post-Show User Metrics ● Includes Banner ad on Conference Website ● Sponsorship of the app is for a period of one year and all materials will be available for viewing and download throughout the year.

PUSH NOTIFICATION- $500 each Be a part of our conference messaging by sending your custom push notification via the ARMA 2016 Conference App. Specifications: Subject Line: Alert subject lines or titles longer than 29 characters will be automatically and randomly abbreviated by the mobile app. So, to maintain content and context, you might consider keeping your subject line fewer than 29 characters. Body: The body of the alert message can be scrolled to accommodate lengthier messages, and can contain full URLs to link the user to a webpage.

Conference Bag Insert $1 per single sheet insert, 2,000 conference bags Your single-sheet insert is placed inside the conference bag. Every full-conference attendee receives your marketing insert. Bring traffic to your booth as you advertise your daily booth promotions. At $1 each, this is a great promotion for getting your materials to attendees.

NEW – Pocket size conference guide – Contact [email protected] for sponsorship details. This guide will replace our previous large guide and will fit nicely in the badge holder pocket. The official publication of the 2016 Conference, The Conference Guide is the attendee’s only print publication outlining daily educational sessions, fold-out expo hall map and special events. This publication is the guide for everything happening at the show, used daily onsite and as a reference after the show. Bring traffic to your booth with an ad outlining your promotions, and build brand awareness about your product. This is the best publication for your print advertising. To see a sample of this new format, please use this link - http://www.tripbuildermedia.com/product/eventguides/

NEW-Registration Confirmation E-mail Sponsorship - $5000 Put your company’s brand in front of the attendee before any other exhibitor! By sponsoring the registration confirmation e-mails, your company logo will be featured on each confirmation sent to conference & expo registrants. • • •

Acknowledgement in The Conference Guide Acknowledgement on the Conference & Expo website Acknowledgement on Conference Mobile App

ARMA LIVE! 2016 Conference Sponsorship Recognition Program Platinum, Gold, Silver and Contributing levels RMA International recognizes your organization for your level of support of our annual event . Your unique business needs dictate how and where you promote. Select from the Sponsorship opportunities. Your total contribution is recognized in the following manner, above and beyond your selected promotion. Sponsorship levels are based on total dollars spent with ARMA 2016 Conference & Expo, excluding exhibitor booth space fees. Sponsorship and event marketing opportunities are outlined on the following pages. Many opportunities are on a first-come basis.

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Platinum Level Sponsorship Commitment: $40,000+            

Recognized as a Platinum level sponsor in The Conference Guide, ARMA’s official show guide, including four-color logo. Recognized on Conference & Expo website as Platinum level sponsor, with logo and live link. Recognized in The Conference Guide standard listing with Platinum Sponsor Icon next to company name. Company’s four-color logo (logo stopper) printed above The Conference Guide standard listing. Platinum sponsor ribbons provided for exhibit personnel Pre- and post-conference mailing list at no charge 5 additional priority points for ARMA 2017 space selection One-sheet insert placed inside conference bag (sponsor provides insert) Unlimited online press release posting Unlimited upload of product sheets online, pdf format Your company logo listed on the Conference Web site main page in a rotation with Silver, Gold and Platinum sponsors Acknowledgement on the Conference Mobile App

Gold Level Sponsorship Commitment: $30,000 - $39,999          

Recognized as a Gold level sponsor in The Conference Guide, ARMA’s official show guide, including fourcolor logo. Recognized on Conference & Expo website as Gold level sponsor, with logo and live link. Recognized in The Conference Guide standard listing with Gold Sponsor Icon next to company name. Company’s four-color logo (logo stopper) printed above The Conference Guide standard listing. Gold sponsor ribbons provided for exhibit personnel Pre- and post-conference mailing list at no charge 4 additional priority points for ARMA 2017 space selection Upload up to three (3) product sheets online, pdf format Your company logo listed on the Conference Web site main page in a rotation with Silver, Gold and Platinum sponsors Acknowledgement on the Conference Mobile App

Silver Level Sponsorship

Commitment: $20,000 - $29,999       

Recognized as a Silver level sponsor in The Conference Guide, ARMA’s official show guide, including fourcolor logo. Recognized on Conference & Expo website as Silver level sponsor, with logo and live link. Recognized in The Conference Guide standard listing with Silver Sponsor Icon next to company name. Silver sponsor ribbons provided for exhibit personnel 3 additional priority points added for ARMA 2017 space selection Your company logo listed on the Conference Web site main page in a rotation with Silver, Gold and Platinum sponsors Acknowledgement on the Conference Mobile App