Spice Up Your Website Tools & Tricks Ingrid Linn

puty VP of Operations and nd Director of Communicati

PMI San Francisco Bay Area Chapter

Summary Colors Images Social Media Tools Content and SEO Advertisement Webmaster Tools

What color to choose? One color or multiple colors? What color should be chosen? Color Wheel Color Blindness Tools

ne color or mu multiple colors

Old PMI-SFBAC

New PMI-SFBAC

What color to choose?

r Meaning

Example: Yellow

Colors Arou the World

Color Wheel

Color Blindness

PMI Web SFBAC Siteblindness - original illustrated PMI SFBAC SiteWeb - color

Color Blindness

original

simulated

Tools Colorzilla To determine the exact colors of websites. Adjust color and paste it into another program. Built-in in palette browser allows choosing predefined colors Free Download: https://addons.mozilla.org/en-US/firefox/addon/271/ https://addons.mozilla.org/en

Firebug Let’s you look at the backend code de of a site to find colors, sizes, and fon used. Gives color information of all colors used on site. Free Download: https://addons.mozilla.org/en-US/firefox/addon/1843/ https://addons.mozilla.org/en

Images

Image size optimizat zation for fast download (Firebug tells you the size of an image)

Add ALT attributes to images

Avoid text in images - not good for SEO Use Image Site Maps - Links! Create great slideshows with Flickr (http://www.flickrslideshow.com http://www.flickrslideshow.com/)

Image Editing Tools Picasa (http://www.picasa.google.com http://www.picasa.google.com)

Gimp (http://www.gimp.org http://www.gimp.org)

IPhoto Adobe Photoshop

Get Professional Images IStockphoto.com photos, illustrations, video, audio, flash (http://www.istockphoto.com http://www.istockphoto.com)

Fotosearch.com photos, illustrations, clip art, video (http://www.fotosearch.com. http://www.fotosearch.com.)

Social Media Tools Hootsuite

Ping.fm

Monitor Mentions

Track Results

Content and SEO Unique and accurate page titles Use description META tags

(Improve URLs and Site Navigation) Offer quality content focus on 2-5 2 keywo p.P. Content is King (Google SEO Guide)

What is Good Content? Implement Keywords - don’t overdo it! Write easy-to-read read text Stay organized around the topic Create fresh, unique content Use heading text Create content for user not search engines

Essential Tools

d your Keyword Density: p://www.seochat.com/seo-tools/keyword tools/keyword-density/ w.keyworddensity.com

der Tool - how does a search ch engine spider see your web p://www.webconfs.com/search p://www.webconfs.com/search-engine-spider-simulator.ph

eck for broken links p://validator.w3.org/checklink/ p://www.iwebtool.com/broken_link_checker p://www.creatingonline.com/site_promotion ken_link_checker.htm

Advertisement Google Adsense or Sponsor? Find out the value of your web site http://www.cubestat.com/

web site worth, daily page views estimated daily a ads revenue, meta info page rank -> > What works best for you?

Estimated Value of www.pmi.org

Web Site Optimization Google Site Optimizer www.google.com/websiteoptimizer Google Analytics http://www.google.com/analytics/ Check what the competition is doing http://www.compete.com/

Keyword Optimization Keyword Spy (see what the competition is doing, see what keywords they are using and how much they pay for adwords advertisement) http://www.keywordspy.com/ Keyword Suggestion Tool http://www.webconfs.com/keyword-playground.php layground.php http://www.webconfs.com/website-keyword-suggestions.php suggestions.php Google Keyword Tool http://www.googlekeywordtool.com/ Google Adwords Keyword Editor

Insight Google Analytics

Web Site Optimization Google Site Optimizer www.google.com/websiteoptimizer Google Analytics http://www.google.com/analytics/ Check what the competition is doing http://www.compete.com/

Keyword Optimization Keyword Spy (see what the competition is doing, see what keywords they are using and how much they pay for adwords advertisement) http://www.keywordspy.com/ Keyword Suggestion Tool http://www.webconfs.com/keyword-playground.php layground.php http://www.webconfs.com/website-keyword-suggestions.php suggestions.php Google Keyword Tool http://www.googlekeywordtool.com/ Google Adwords Keyword Editor

Thank you!

You will find all links and URLs on the hando otherwise please email me: [email protected]