South Africa Overview Enter
CONTENTS
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General Motors South Africa Overview
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GM SOUTH AFRICA: HISTORICAL TIMELINE
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GM FACILITIES IN SOUTH AFRICA
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VEHICLES ASSEMBLED
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DEALER NETWORK COVERAGE: Market Size
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OUR BRANDS
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GM SOUTH AFRICA CURRENT PORTFOLIO
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SALES
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GM SUB-SAHARAN DISTRIBUTION NETWORK & BRANDS
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COMPONENT EXPORTS
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AWARDS
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CORPORATE SOCIAL RESPONSIBILITY
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EMPLOYEE VOLUNTEERISM
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GMSA CHILDLIFE FOUNDATION
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GM SOUTH AFRICA FOUNDATION
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GM SOUTH AFRICA: HISTORICAL TIMELINE
1920s Chevrolet, Oakland, GMC, Buick, Pontiac, Oldsmobile and Vauxhall
1913
General Motors begins distributing vehicles in South Africa
1926
Commenced production operations in South Africa (Darling Street)
1928
Assembly commences at Kempston Road plant
1930s Brands added: Cadillac, Bedford trucks and Opel
1950s Frigidaire Stoves and refrigerators begin production
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General Motors South Africa Overview
1965
Engines assembly plant opened
1972
Isuzu pickup introduced – during 1970s the Chev Commercial branding is replaced by Isuzu
1986
GM divests from South Africa – Delta Motor Corporation is formed
1991
Subsidiary company (Precision Exhaust) wins 1st of 7 GM Supplier of the Year awards for catalytic converters
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GM SOUTH AFRICA: Historical Timeline continued
We have built
2.76 million
vehicles since
1926 3
General Motors South Africa Overview
1995
Delta becomes highest volume exporter of pickups to Africa
1996
Struandale Assembly Plant production begins
1997
GM purchases a 49% interest in Delta Motor Corporation
2003
Chevrolet brand returns to South Africa
2004
GM purchases remaining 51% - company name reverts to GM South Africa
2006
HUMMER H3 production commences – both domestic and export markets
2008
New Vehicle Conversion and Distribution Centre opens
2010
New Parts Distribution Centre opens
2013
GM Africa region established (incorporating production operations in Kenya, Egypt and South Africa)
2015
The 250 000th Chevrolet Utility rolled off the production line at the Struandale plant in Port Elizabeth. - GMSA contributed 2.76 million vehicles built to the global total of 500 million vehicles
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GM FACILITIES IN SOUTH AFRICA OWNED • Struandale Site
LEASED • Kempston Road site • Parts Distribution Centre • Vehicle Sales, Service and Marketing offices - Johannesburg
Vehicle Sales, Service and Marketing Offices
UITENHAGE
A
AH
Vehicle Conversion & Distribution Centre
GR TO
Parts Distribution Centre
WN TO S M
COEGA RIVER
ZWARTSKOP RIVER TO CAPE TOWN
Strunadale Plant
Kempston Road Plant
5km
10km
PE HARBOUR
PORT ELIZABETH
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General Motors South Africa Overview
15km
20km
25km
ALGOA BAY
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VEHICLES ASSEMBLED Chevrolet Utility (sub-one ton pick-up)
Chevrolet Spark
Isuzu pick-up (one-ton pick-up)
Isuzu trucks (as part of a 70/30 joint venture with Isuzu Motors of Japan)
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DEALER NETWORK COVERAGE: Market Size LEGEND Chevrolet/Opel/Isuzu - 134
Botswana/ Swaziland Gauteng Limpopo Namibia North West Province
Mpumalanga
Free State KwaZulu-Natal Northern Cape
Eastern Cape
Western Cape
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OUR BRANDS All our brands are equally important and each plays a specific role in our overall portfolio Chevrolet Our global brand that forms the cornerstone of the GM passenger car portfolio and will evolve in line with the global strategy under the Find New Roads campaign.
Opel Opel has a strong heritage in South Africa with its products been sold in this market since the 1930s. The brand represents excitement innovation, design and drive.
Isuzu Our commercially focused brand, manufactured locally, engineered locally with untapped potential for both domestic & export growth.
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GM SOUTH AFRICA CURRENT PORTFOLIO OPEL
Astra Hatch
Astra OPC
Astra Sedan
Opel ADAM
Spark Lite
Spark
Aveo Sedan
Sonic RS
Sonic Sedan
Sonic Hatch
Cruze Sedan
Cruze Hatch
Captiva
Trailblazer
Corsa Hatch
Opel Mokka
CHEVROLET
Chevrolet Commercial Orlando
Utility Pickup
ISUZU Isuzu Trucks Isuzu KB Series
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Isuzu N, F , C & E Series
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SALES 2015
GM Volume
GM Share
61 624
9.5%
• In 2015 Isuzu pick-up sales volumes increased by 5% • In 2015 Utility sales volumes increased by 3% • 18.9% of the overall LCV market in 2015 • Our top selling products in 2015 included the Chev Utility, Isuzu KB and Chev Spark • In 2015 Opel sales volumes increased by 74% vs 2014
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GM SUB-SAHARAN DISTRIBUTION NETWORK & BRANDS LEGEND Chevrolet / Isuzu Opel
Tunisia
No GM Distribution
Morocco Algeria
Western Sahara
Libya
Egypt
Cape Verde Mauritania Mali
Senegal
Niger
Gambia
Chad
Eritrea
Sudan
Burkina Faso
Guinea-Bissau Guinea Sierra Leone
Djibouti
n
Nigeria er oo
ia
al
da
m So
Ug
Kenya
Dem. Rep. Congo
Gabon
Tanzania
Rwanda Burundi
Malawi
Ma d
Zimbabwe
Namibia
ag asc
oz am
Zambia
ar
biq
ue
Angola
M
For the first time in the history of GM South Africa we are assembling Isuzu pick-ups in both left and right hand drive. We have established a strong base in South Africa from which to expand and grow our sales volumes in the medium to long term in key Sub-Saharan Africa markets.
an
go
Benin Ghana Togo Equatorial Guinea
Co n
Ivory Coast
Ethiopia
C.A.R.
Ca m
Liberia
Botswana
Reunion Island Mauritius
Coverage in place for all significant volume markets in SSA.
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Swaziland South Africa Lesotho
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COMPONENT EXPORTS Through GM South Africa’s supplier base the company exports catalytic convertors, stainless steel exhaust components. (Catalytic convertors account for 95% of component exports business)
Key markets include United States, Mexico, South America, Europe, South Korea and China.
GM South Africa facilitates the export of nearly 3 million catalytic converters per year which accounts for 27% of total catalytic converter export revenue.
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AWARDS In the 2015 IPSOS Quality Awards GM South Africa won 10 awards: - Best Volume Passenger brand: Opel & Chevrolet with Silver - Best local manufacturing plant: Chevrolet with Silver - Best overall LCV brand: Chevrolet with Silver and Isuzu with Bronze - Best 1 ton double cab: Isuzu with Bronze - Best 1 ton single cab: Isuzu with Silver - Best small hatch: Corsa with Silver and Sonic with Bronze - Best Small Sedan: Sonic with Gold and Aveo with Silver - Best Top Sedan: Cruze with Silver - Best ¾ ton: Chev Utility with Gold - Best Diesel Single Cab: Isuzu
In Car Magazine’s Top 12 Best Buys for 2015, Chevrolet Spark won the Best Budget Car category for the second consecutive year. Opel won the category of Company to watch out for. The Chevrolet Trailblazer was named Best Value SUV. Orchid Award: The new Chevrolet Cruze advertisement won an Orchid Award, awarded by the Star, the newspaper with the biggest circulation in South Africa.
Govan Mbeki Award: Fairview Links was awarded the Best Social Housing project in the country. This brings the GM Foundation’s total awards tally since 1995 to 24 for its housing and education initiatives.
AWARDS Continued 12
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AWARDS Continued Exporter of the Year Awards: GM South Africa won the Environmental category for the Eastern Cape. This is in recognition of the company’s efforts to cut down on waste and pollutants and to recycle material from its daily operations.
Women on Wheels Awards: Opel ADAM won for the best hatchback, while Opel Mokka won the MPV’s category.
Best of the Best Award: The new Opel Corsa won the Best of the Best Award in the Best Budget Buy segment by South Africa’s biggest newspaper, The Star.
Health and Wellness Awards: GMSA emerged victorious at the 7th annual Nelson Mandela Bay Business Health and Wellness Awards. GMSA won in the category Corporate Social Investment and Community Support for the Machiu Primary School Arts project, as well as the overall Wellness Champion for an employee’s involvement with the Friends of Paterson Trust.
Opel ADAM and Opel Corsa have been shortlisted as Car of the Year finalists.
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CORPORATE SOCIAL RESPONSIBILITY - 2015 GMSA’s corporate social responsibility has a strong focus on improving the status of education and youth development in the country.
60 000 One World Futbols to development soccer. 7200 learners benefit from soccer development.
20 000 Lapdesks since 2011
2 000 Career handbooks in 2015
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EMPLOYEE VOLUNTEERISM
Winter Woolly Campaign GMSA boosted the Winter Woolly Week project with a cash donation of R150 000. Employees also collected money at traffic intersections and donated food, clothing and blankets.
67 Minutes for Madiba 180 employees packed a total of 20 088 meals for Madiba Day
Employees get involved with adopted schools
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GMSA CHILDLIFE FOUNDATION
For every vehicle sold in South Africa, GMSA, its network of 134 dealers and GMSA Financial Services contribute to the GM Childlife Foundation. Since its inception in 2010 the Foundation invested more than R15 million in 61 projects, touching the lives of more than 223 000 underprivileged children across South Africa. Dealers have the freedom to select projects relevant to the specific needs of their local communities. Project include feeding schemes, school transport, building and renovations, and other practical assistance to schools, day care centres and after care centres. More than R15 million spent since 2010 61 child-focused projects across South Africa Impacted more than 223 000 children
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GM SOUTH AFRICA FOUNDATION The GM South Africa Foundation is the primary driver of the company’s community development activities and has a proven track record in partnering with Government and other development and education organisations to facilitate effective delivery on two of South Africa’s most critical challenges – public schooling and State-subsidised housing. Celebrating 20 years of driving change, the Foundation has carved out its own path, shunning traditional donation-driven corporate social investment approaches in favour of developing and sharing best practice models. The Foundation has reached more than 125 000 people throughout the country since its establishment in 1994, and its significant contribution to socio-economic transformation has been recognised with numerous national and international awards. In August 2015 the Fairview Link housing project initiated by the Foundation scooped the coveted Govan Mbeki award when it was named best Social Housing Project in South Africa.
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GM South Africa Kempston Road Port Elizabeth 6000 South Africa PO Box 1137 Port Elizabeth 6000 South Africa Tel: +27 41 403 9111 Fax: +27 41 403 2937 Website: www.gmsa.com Customer Care Contact Details: 0800 422 777 Customer Care Fax Details: 0861 1GM FAX or 0861 146 329 Facebook: www.facebook.com/chevroletsa
www.facebook.com/opelsa
Twitter: @chevroletsa
www.facebook.com/isuzusa