Updated 4/26/2010

Sony “Learn to Earn” Retail Employee Personal Usage Program Sony Electronics, Inc. is offering this Personal Usage Program to eligible employees of an authorized dealer or distributor having a current Dealer Agreement on file with Sony. Under this program, participants may purchase eligible Sony products from their place of employment and receive a rebate by mail, as set forth herein. Program Period: April 1, 2010 through March 31, 2011 Eligibility: • Any person employed by an authorized dealer/distributor having a signed Dealer/Distributor Agreement. •

Program participants will be required to complete the associated CyberScholar training module(s) for the product(s) they wish to purchase (modules located at www.cyberscholar.com/sony). Once the module is passed, the user may purchase the Eligible Product, and request a Learn to Earn rebate by completing and sending in the “Sony Learn to Earn Usage Program Official Claim Form” (included in this document, and available at www.cyberscholar.com/sony/L2E.cfm), along with: o

The original carton label – cut out from the carton – that includes the UPC code, model number and serial number (no photocopies of the label will be accepted)

o

A copy of the purchase receipt, with the item and purchase price circled

o

A printout of the module completion certificate from your CyberScholar/Sony Report Card.

•

Permission from participant’s employer is required prior to participating in the program.

•

Participants may only receive a Learn to Earn rebate for Eligible Products their employer is authorized to resell under its current Dealer Agreement with Sony.

Limitations: • Participants may receive a maximum of one rebate per product category, i.e. 1) Television product, 1) Home Audio product, 1) Home Video product, 1) Camcorder product, 1) DSC product, 1) DSLR camera product, and/or 1) DSLR Lens product during a single 12-month period, counted from the purchase date of each product. •

Eligible Products must be purchased from the participant’s employer at their employee discounted price.

•

The products purchased under this Program are for personal use only, are not eligible for resale and must be kept in the participant’s possession for a period of at least 12 months from date of purchase.

Rebates/Models: Participants may receive a rebate for the specific value offered under the Learn to Earn program for the model purchased. See the Eligible Product charts on the following page(s) for more details. Eligible Product models will be available only while supplies last. Additional Terms: Any deliberate violation of the program rules listed here constitutes fraud, and may result in the Participant being prosecuted at the discretion of Sony. The Participant will also be blocked from any further rebates under the “Learn to Earn” program. Fraudulent submissions could result in Federal prosecution under U.S. Mail Fraud Statutes (18 USC, Sections 1341 and 1342). Offer void where taxed, prohibited or restricted by law. Offer good only a) on purchases in the fifty states of the United States and D.C. and b) to current U.S. residents only. Exception for U.S. military personnel overseas. Sony Electronics Inc. is not responsible for late, lost or misdirected mail. Claim forms postmarked more than 60 days after purchase will not be honored. Sony rebate checks are ordinarily delivered within 6-8 weeks. Rebate checks are void if not cashed within 90 days of issuance and cannot be reissued. Sony reserves the right to audit any claims by contacting the store and to nullify any claims that cannot be substantiated. All submitted claim information becomes the property of Sony. Sony is not responsible for late, lost or misdirected mail. Employees or other representatives of Sony Electronics Inc. are ineligible to participate in the Learn to Earn program. *** Sony reserves the right to modify or cancel this program at any time. *** Page 1 of 8

Updated 4/26/2010

SONY LEARN TO EARN PROGRAM REBATE LIST For Program Period: April 1, 2010 – March 31, 2011 TELEVISIONS MODEL KDL22BX300 KDL22EX308 KDL32BX300 KDL32EX308 KDL32EX400 KDL32EX500 KDL32EX700 KDL40EX400 KDL40EX500

Rebate $100.00 $100.00 $125.00 $125.00 $150.00 $200.00 $275.00 $200.00 $250.00

Required CyberScholar Module BRAVIA® BX300 Series HDTVs BRAVIA® BX300 Series HDTVs BRAVIA® BX300 Series HDTVs BRAVIA® BX300 Series HDTVs BRAVIA® EX400 and EX500 Series HDTVs BRAVIA® EX400 and EX500 Series HDTVs BRAVIA® EX700 Series HDTVs BRAVIA® EX400 and EX500 Series HDTVs BRAVIA® EX400 and EX500 Series HDTVs

KDL40EX501 

$250.00 $375.00 $450.00 $250.00 $300.00

BRAVIA® EX400 and EX500 Series HDTVs BRAVIA® EX700 Series HDTVs BRAVIA® NX700 and NX800 Series HDTVs BRAVIA® EX400 and EX500 Series HDTVs BRAVIA® EX400 and EX500 Series HDTVs

$300.00 $450.00 $450.00 $550.00 $600.00 $575.00 $575.00 $725.00 $725.00 $500.00

BRAVIA® EX400 and EX500 Series HDTVs BRAVIA® EX700 Series HDTVs BRAVIA® EX700 Series HDTVs BRAVIA® NX700 and NX800 Series HDTVs BRAVIA® NX700 and NX800 Series HDTVs BRAVIA® EX700 Series HDTVs BRAVIA® EX700 Series HDTVs BRAVIA® NX700 and NX800 Series HDTVs BRAVIA® NX700 and NX800 Series HDTVs BRAVIA® EX400 and EX500 Series HDTVs

$500.00 $650.00 $775.00

BRAVIA® EX400 and EX500 Series HDTVs BRAVIA® EX400 and EX500 Series HDTVs BRAVIA® EX700 Series HDTVs

$775.00 $900.00 $900.00

BRAVIA® EX700 Series HDTVs BRAVIA® NX700 and NX800 Series HDTVs BRAVIA® NX700 and NX800 Series HDTVs

KDL40EX700 KDL40NX700 KDL46EX400 KDL46EX500

KDL46EX501  KDL46EX700 KDL46EX701 KDL46NX700 KDL46NX800 KDL52EX700 KDL52EX701 KDL52NX800 KDL52NX801 KDL55EX500

KDL55EX501  KDL60EX500 KDL60EX700

KDL60EX701  KDL60NX800 KDL60NX801

Page 2 of 8

Updated 4/26/2010

SONY LEARN TO EARN PROGRAM REBATE LIST For Program Period: April 1, 2010 – March 31, 2011 HOME AUDIO MODEL BDVE570 BDVE770W HTSS370

Rebate $200.00 $250.00 $125.00

Required Sony eLearning Module Sony® Blu-ray Disc™ Home Theater Systems Sony® Blu-ray Disc™ Home Theater Systems HT-SS370 Surround Sound System

HOME VIDEO MODEL BDPS370 BDPS470 BDPS570 DAVZ170 DVPFX750 DVPFX950 DVPSR200P DVPSR500H

Rebate $75.00 $75.00 $100.00 $75.00 $50.00 $50.00 $25.00 $25.00

Required Sony eLearning Module Sony® Blu-ray Disc™ Players Sony® Blu-ray Disc™ Players Sony® Blu-ray Disc™ Players DAV-DZ170 DVD Home Theater System DVP-FX750/FX950 Portable DVD Players DVP-FX750/FX950 Portable DVD Players DVP-SR200P DVD/CD Player Sony® Upscaling DVD Players

Page 3 of 8

Updated 4/26/2010

SONY LEARN TO EARN PROGRAM REBATE LIST For Program Period: April 1, 2010 – March 31, 2011 CAMCORDERS Model DCRDVD650 DCRSR68 DCRSR68/L DCRSR68/R DCRSR88 DCRSX44 DCRSX44/L DCRSX44/R DCRSX63 DCRSX83 HDRTG5V MHSCM5/V MHSPM5/L MHSPM5/P MHSPM5/V MHSPM5/W MHSPM5K/L MHSPM5K/P MHSPM5K/V MHSPM5K/W

Rebate $125.00 $125.00 $125.00 $125.00 $150.00 $100.00 $100.00 $100.00 $125.00 $150.00 $225.00 $75.00 $50.00 $50.00 $50.00 $50.00 $75.00 $75.00 $75.00 $75.00

Required CyberScholar Module DCR-DVD650 DVD Handycam® Camcorder DCR-SR68/SR88 HDD Camcorders DCR-SR68/SR88 HDD Camcorders DCR-SR68/SR88 HDD Camcorders DCR-SR68/SR88 HDD Camcorders DCR-SX44/SX63/SX83 Camcorders DCR-SX44/SX63/SX83 Camcorders DCR-SX44/SX63/SX83 Camcorders DCR-SX44/SX63/SX83 Camcorders DCR-SX44/SX63/SX83 Camcorders HDR-TG5V High Definition Camcorder MHS-PM5 and MHS-CM5 bloggie™ MHS-PM5 and MHS-CM5 bloggie™ MHS-PM5 and MHS-CM5 bloggie™ MHS-PM5 and MHS-CM5 bloggie™ MHS-PM5 and MHS-CM5 bloggie™ MHS-PM5 and MHS-CM5 bloggie™ MHS-PM5 and MHS-CM5 bloggie™ MHS-PM5 and MHS-CM5 bloggie™ MHS-PM5 and MHS-CM5 bloggie™

Page 4 of 8

Updated 4/26/2010

SONY LEARN TO EARN PROGRAM REBATE LIST For Program Period: April 1, 2010 – March 31, 2011 DIGITAL STILL CAMERAS Model DSCHX1 DSCS2100 DSCS2100/B DSCS2100/D DSCTX1 DSCTX1/H DSCTX1/L DSCTX1/P DSCW310 DSCW310/B DSCW310/P DSCW330 DSCW330/B DSCW330/L DSCW330/R DSCW350 DSCW350/B DSCW350/L DSCW350/P DSCW370 DSCW370/G DSCW370/R DSCWX1/B

Rebate $225.00 $75.00 $75.00 $75.00 $175.00 $175.00 $175.00 $175.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $100.00 $100.00 $100.00 $100.00 $125.00 $125.00 $125.00 $150.00

Model DSLRA230L DSLRA230Y DSLRA330L DSLRA330L/T DSLRA330Y DSLRA380L DSLRA380Y DSLRA500 DSLRA500L DSLRA550 DSLRA550L DSLRA850 DSLRA900

Rebate $200.00 $275.00 $250.00 $250.00 $325.00 $300.00 $375.00 $325.00 $350.00 $400.00 $450.00 $825.00 $1,125.00

Required CyberScholar Module DSC-H20/HX1 Digital Still Camera DSC-S2100 Cyber-shot® Digital Camera DSC-S2100 Cyber-shot® Digital Camera DSC-S2100 Cyber-shot® Digital Camera DSC-TX1/WX1 Digital Still Cameras DSC-TX1/WX1 Digital Still Cameras DSC-TX1/WX1 Digital Still Cameras DSC-TX1/WX1 Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras W Series Digital Still Cameras

DSLR CAMERAS Required CyberScholar Module DSLR-A230/A330/A380 DSLR Cameras DSLR-A230/330/A380 DSLR Cameras DSLR-A230/330/A380 DSLR Cameras DSLR-A230/330/A380 DSLR Cameras DSLR-A230/330/A380 DSLR Cameras DSLR-A230/330/A380 DSLR Cameras DSLR-A230/330/A380 DSLR Cameras DSLR-A500/A550 DSLR Cameras DSLR-A500/A550 DSLR Cameras DSLR-A500/A550 DSLR Cameras DSLR-A500/A550 DSLR Cameras DSLR-A850/A900 DSLR Cameras DSLR-A850/A900 DSLR Cameras

Page 5 of 8

Updated 4/26/2010

SONY LEARN TO EARN PROGRAM REBATE LIST For Program Period: April 1, 2010 – March 31, 2011 DSLR LENSES Model SAL100M28 SAL1118 SAL135F18Z SAL135F28 SAL14TC SAL16105 SAL1635Z SAL1680Z SAL16F28 SAL18200 SAL18250 SAL1855 SAL20F28 SAL20TC SAL2470Z SAL2875 SAL28F28 SAL30M28 SAL35F14G SAL500F80 SAL50F14 SAL50F18 SAL50M28 SAL55200/2 SAL70200G SAL70300G SAL70400G SAL75300 SAL85F14Z

Rebate $275.00 $300.00 $725.00 $600.00 $250.00 $250.00 $925.00 $375.00 $350.00 $225.00 $250.00 $100.00 $250.00 $250.00 $775.00 $325.00 $125.00 $100.00 $675.00 $300.00 $150.00 $75.00 $200.00 $100.00 $875.00 $425.00 $775.00 $100.00 $675.00

DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR DSLR

Required CyberScholar Module System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories System Lenses & Accessories

Page 6 of 8

Updated 4/26/2010

SONY LEARN TO EARN PROGRAM REBATE LIST For Program Period: April 1, 2010 – March 31, 2011 READER DIGITAL BOOKS Model PRS300BC PRS300RC PRS300SC PRS600BC PRS600RC PRS600SC PRS900BCKIT

Rebate $100.00 $100.00 $100.00 $125.00 $125.00 $125.00 $200.00

Required CyberScholar Module PRS-300/600 Reader™ Digital Books PRS-300/600 Reader™ Digital Books PRS-300/600 Reader™ Digital Books PRS-300/600 Reader™ Digital Books PRS-300/600 Reader™ Digital Books PRS-300/600 Reader™ Digital Books PRS-900 Reader Daily Edition™ Device

Page 7 of 8

Updated 4/26/2010

Sony Learn to Earn Personal Usage Program 

        

                                    Official Claim Form    Sony Electronics, Inc. is offering the Learn to Earn Personal Usage Program to eligible employees of an authorized dealer or distributor  having a current Dealer/Distributor Agreement on file with Sony. Under this program, eligible participants may complete specified  training modules online at www.cyberscholar.com/sony in order to receive a rebate value on eligible Sony products.  All eligible  products, rebate values and corresponding required training modules can be found online at www.cyberscholar.com/sony.  The  program is valid April 1, 2010 – March 31, 2011. 

COMPLETE THE BELOW CLAIM FORM AND ENCLOSE THE FOLLOWING: 

MAIL TO: 

1. Cut out the original carton label that includes the UPC code, model number and serial #  2. Copy of purchase receipt, with item and purchase price circled  3. This Official Claim Form, with all items filled in.   4. Print the module completion certificate from your CyberScholar/Sony Report Card. 

Sony Learn to Earn Offer   PO Box 727  Downers Grove, IL  60515‐0727  Incomplete forms will be rejected. 

  My CyberScholar User Name (e‐mail address):         _____________________________________  Note: This must match the User Name/E‐mail you use to login to www.CyberScholar.com.   

                    

… I have completed the CyberScholar training module for this product   REQUIRED IN ORDER TO RECEIVE A REBATE (check box to confirm), and include a printed copy of the module completion  certificate from your CyberScholar/Sony Report Card.    MY MAILING / CONTACT INFORMATION:           Last Name:                                  First Name:       Home Address:                                                                                   City:                                         ST:                  Zip:          Daytime Phone:       Email:                                      

PURCHASE INFORMATION:   Model Number: ___________________    Serial Number: ____________________      Purchase Date: ____________________  (Only one product unit per Claim Form)   

  AUTHORIZATION:  COMPANY LOCATION INFORMATION (Where I work):                        _________________________________    Company Name:                              Manager’s Phone:                           My Signature*          Date          Address where I work:                        _________________________________      City:                                           ST:                      Zip:   My Manager Signature        Date                        My Manager’s Name:                                                        Claim forms must be received within 60 days of the purchase date to qualify. Incomplete claim forms or forms with incomplete  supporting documentation will not be processed or returned. Questions? Please contact L2E Customer Service at 1.800.594.5695.    *Eligibility: By completing and signing the above form, I certify that I am/was employed by an authorized Sony Dealer or Distributor having a signed Dealer or Distributor  Agreement at the time of the purchase. I also agree to all terms and conditions of the Sony “Learn to Earn” program, as posted at www.cyberscholar.com/sony/L2E.cfm.  Permission from participant’s employer is required prior to participating in the program. Participants may only purchase Eligible Product if their employer is authorized to  resell that product under its current Sony Dealer Agreement. Requirements: Program participants will be required to complete the specified CyberScholar training  module(s) for the product(s) they wish to purchase (modules and rebate values located at www.cyberscholar.com/sony), prior to purchasing the product. Sony reserves  the right to audit any claims by contacting the store and will nullify any claims that cannot be substantiated. Limitations: Limit of one rebate per person per product  category during a single 12‐month period, as counted from the date of purchase for each product. The products purchased under this program are for personal use only,  are not eligible for resale and must be kept in the participant’s possession for a period of at least 12 months from date of purchase. Any deliberate violation of the  program rules listed here constitutes fraud, and will result in the Participant being prosecuted at the discretion of Sony. The Participant will also be blocked from any  further purchases under the “Learn to Earn” program. Sony rebate checks are ordinarily delivered within 6‐8 weeks after receipt of the rebate request form. Rebate  checks are void if not cashed within 90 days of issuance and cannot be reissued.  Additional Terms: Sony is not responsible for late, lost or misdirected mail.    

Sony reserves the right to change or cancel the Learn to Earn program at any time without prior notice.  Page 8 of 8