A quick guide to...

Social Media Integration In this guide... We will show you how to integrate your email marketing with social media to get the most out of the online buzz! We offer Twitter and Facebook integration and let readers share your messages and expand your audience by including up to 5 links to popular social sites.

Social Media Integration

Contents 1.

Email Marketing and Social Media 1.1 Email marketing and social media trends 1.2 Why link email marketing with social media sites 1.3 Social Media Integration with GetResponse 1.4 Social Media Integration Highlights

2.

Share Newsletters on Facebook and Twitter 2.1 Add to campaign settings 2.2 Share your newsletters 2.3 Customize message 2.4 Publish in campaign archive 2.5 View shared newsletters

3.

Social Sharing Icons 3.1 Add social sharing icons

4.

Email Campaign Archive Page 4.1 Customize the archive page 4.2 Archive page links 4.3 Web archive settings 4.4 Archive page logo 4.5 Add image and video 4.6 Social media links

5.

Use Your Campaign Archive 5.1 Three features and counting 5.2 Capture new subscribers 5.3 Create buzz with social media

6.

Add a Signup Form to Facebook 6.1 Add the GetResponse application 6.2 Choose the Facebook fan page 6.3 Adjust application settings 6.4 Choose the web form to display

7.

Blog Announce Feature 7.1 Adjust the campaign settings 7.2 Add the blog RSS URL

8.

Help and Information

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Social Media Integration

1. Email Marketing and Social Media 1.1 Email marketing and social media trends First of all, we wanted to give you all a “high five” for your plans to “link up” with social media. Here are what respondents told us in our 2010 Email Marketing Trends Report: Social Media Activity – A 113.2% increase in use of links to new messages on social media pages; a 109.1% increase in use of sign-up forms on Facebook, etc. fan pages; 88.8% will increase share options and 71.6% more will place “follow us” links in email messages. What a great start! We want to support your efforts so we’re going to talk about social media on a regular basis, both to provide useful data and highlight successful tactics, as we all know this is still the “Wild West” as far as best practices go. For example, a recent Marketing Sherpa study 1 reported that many SOHO and SMB marketers are breaking even as with their time/money investment in social media, but that many more expect to see measurable progress in lead generation and sales revenues, as opposed to last year. Just look at the “Potential Impact” column and you’ll see what we mean! 1.2 Why link email marketing with social media sites So let’s start with some metrics on “why” we should be linking our email marketing with social media sites, or more precisely, social media users:  The Marketing Sherpa study found that 42% of daily social media users check their

email four times a day or more, compared to just 27% of non-social media users.  The same study reported that 63% said they use the same email account for social

media messages as they do to opt-in to permission-based email.  Also notable was that 49% of Twitter users said they made an online purchase based

on an email offer, compared to 33% of all email users. Page 3

Social Media Integration

1.3 Social Media Integration with GetResponse With GetResponse, you can integrate your email marketing with social media to get the most out of the online buzz! We offer Twitter and Facebook integration and let readers share your messages and expand your audience by including up to 5 links to popular social sites. When you join the conversation via these popular social media channels, your subscribers can help you spread your messages to other social sites, deepening engagement − and building your subscriber list! The GetResponse Team was curious how our SMB marketers were using these capabilities, so we analyzed almost 500 million emails sent by 19,149 GetResponse customers in order to capture and report on social media integration and sharing frequency, individual preferences, and campaign results. The study tracked emails using Twitter, Facebook, MySpace, LinkedIn, and Digg, with some surprising results. 1.4 Social Media Integration Highlights  Emails that included at least three social sharing icons generated over 55 percent

higher CTR than messages without any sharing options!  Twitter was the most popular social sharing option, included in 67.2 percent of all

social emails; Facebook came in a close second at 62.7 percent.  Almost 19 percent of SMB marketers (GetResponse users) used the Twitter

integration feature (linked their campaigns to Twitter) at least once. Only 13.5 percent included social sharing options! Page 4

Social Media Integration

2. Share Newsletters on Facebook and Twitter It’s been proven that social media and email marketing are a powerful combination. Now it’s time to take social media integration to a higher level. At GetResponse, we’ve made sharing your newsletters on your Twitter and Facebook accounts as easy as 1-2-3. With GetResponse, you can add multiple Facebook and Twitter accounts to your campaigns and automatically share your newsletters with your friends, fans and followers. It’s practically effortless! Let’s take a look. 2.1 Add to campaign settings In your campaign settings, you can add multiple Twitter and Facebook accounts. Start by clicking the settings button next to your current campaign in the upper right side of your account. Click the social media settings tab. Under add social media to campaign, click to add a Twitter account or add a Facebook account. You will be asked to verify your Twitter or Facebook account details and allow access. Once you’ve authorized a social media account, you’ll never have to do it again. And the best part is, during the authorization process, you’ll be instantly redirected to the exact same step in your campaign settings. Imagine how much time and irritation that will save you. You will then be able to select one or more accounts which were added to integrate with this campaign. Click to save settings at the bottom of the page. Page 5

Social Media Integration 2.2 Share your newsletters When you set your newsletter delivery time, choose the Facebook and Twitter accounts you want instantly updated with your newsletter link, once it’s sent. If your Twitter or Facebook integration is turned on, this is all you have to do to “socialize” your newsletters! 2.3 Customize message The newsletter subject line will be displayed in the message field, along with a link to load the newsletter. You can customize your own message in the box, just be sure to leave the [[link]] field intact, and keep within the character limits for a Twitter or Facebook post. The remaining characters are displayed to the right. 2.4 Publish in campaign archive To ensure that newsletters become part of the campaign archive page, you must check the publish in RSS option at the bottom. Click next step to proceed with sending your newsletter, and the message and link will be added to your Twitter and/or Facebook pages.

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Social Media Integration 2.5 View shared newsletters To view your message, visitors to your Twitter or Facebook page just need to click the link provided. This will display your newsletter from the campaign archive page.

From now on, tweet out your newsletters and share them on Facebook automatically. Or…auto-magically! Extend the reach of your campaigns to non-subscribers (or at least not yet) across the Internet. Just imagine how powerful this could be at driving deeper engagement and growing your list! After all, social media depends on email at its most basic level – you can’t even have a social profile without and email address. But using them together really maximizes their effectiveness. The trick is to learn how to use them as a team. So give your newsletters more social power and let them extend their “lives” across the global web. And don’t forget to let us know how that’s working for you!

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Social Media Integration

3. Social Sharing Icons According to our last survey of GetResponse users, 88.8% said they plan to increase the use of share options in their email marketing. So instead of having to grab icons and links individually for sites like Twitter, Digg, and LinkedIn, you can insert a row of popular social media icons with one click and let your readers share your newsletters via social networks. This will help you reach a much bigger audience, so why not use it?! 3.1 Add social sharing icons Simply point to where you want to insert social media icons in your newsletter template and click on the Social Media tool in the GetResponse WYSWIG Editor. Now just choose which look you like better – big or small icons. And there you go! Your social media icons are in your newsletter and ready for clicking. If you only want to include certain social sites, there’s also a way to do that! Just delete the site icons you don’t want to include in your message. You can also drag and drop the icons to other places in your template. And if you don’t like our Twitter or Facebook icon (or any other icon), click on the icon “insert/edit image” option and edit or change to your favorite! Voila! Time to send out your wonderfully engaging newsletter. Remember if you want your newsletters to be shared on social media, you must enable the publish in RSS option. Enjoy reaching more people with your message!

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Social Media Integration

4. Email Campaign Archive Page When sharing via social media, your messages are displayed from the GetResponse Email Campaign Archive page. With the Email Campaign Archive, you can create a fully branded web site offering one-click access to your email promotions, articles and newsletters! Your archive is automatically updated every time you send out something new, so you don’t have to do a thing except add your custom touches and promote it! You’ll be astonished how easy it is to brand the archive homepage with your own logo, graphics, videos, and more. And of course it comes with easy social media sharing options to spread your story and attract new subscribers. Just insert your sign up form and you’re open for visitors! Think of your GetResponse Email Campaign Archive as a virtual business card, resource library, and product showcase – all in one! And you don’t need any technical or web skills to make your branded site a place your target audiences will want to visit over and over again. 4.1 Customize the archive page Start by clicking the settings icon next to the current campaign in the upper right of your account. Click the RSS/WebArchive settings tab. 4.2 Campaign archive links At the top of the settings page you will find links for the RSS feed, and to view the RSS Archive page. 4.3 Web archive settings Choose a title for your archive page, and the first and second headlines. Enter a description for the archive page which will be displayed at the top.

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Social Media Integration

4.4 Archive page logo Add your own logo to the top of the archive page by entering the image URL, or selecting it from your multimedia gallery. The logo can be linked to the page you specify, and the title changed. 4.5 Add image and video You can add your own image and logo to the archive page to further personalize it for visitors. Click to choose the image from your multimedia archive. Click to choose the video from your multimedia archive. 4.6 Social media links The archive page sidebar can provide links to your Facebook and Twitter pages. Check to publish facebook and/or twitter buttons, and enter the website URLs. Click to save settings at the bottom.

The archive page also provides a webform in the sidebar so that visitors can signup for your email campaign. Page 10

Social Media Integration

5. Use Your Campaign Archive It’s a virtual business card! A resource library! A product showcase?! Can it be the Email Campaign Archive delivers all these features in one – talk about one-stop-shopping! Actually, there are lots more. The Email Campaign Archive lets you to create a fully branded web site offering one-click access to all your email promotions, articles and newsletters. And that includes your graphics, audio-video, and marketing presentations! That means that you can showcase the best of the best – and make it easily available not only for your subscribers, but to prospects, web site visitors, event attendees, potential business partners, and more! All they have to do to tour your Campaign Archive is click the link you provide in a message or signature file. What a great way to share the history, products, and value messages of your brand with the world! Now that you have learned how to set up your own Campaign Archive in the last section, we’d like to discuss some of the business uses and benefits you could get from using your Email Campaign Archive to promote your brand. 5.1 Three features and counting As we noted, you can use links to your Email Campaign Archive like a virtual business card, use and recommend it as a resource library and, of course, highlight certain campaigns and newsletters as an online product showcase – all in one url. But first, make sure you’ve branded your site – after all, that’s the point! Place your business and/or product logos and images at the top of Archive page so it’s immediately recognizable as your site. You may want to make it easier to browse by grouping links to articles, newsletters and promotions under categories you want to promote, such as product lines, demos, events, customer stories, etc. Come to think of it, what a great training resource center for team members, partners, etc.! 5.2 Capture new subscribers Add links to your Email Campaign Archive on your web site or blog. New subscribers who have reviewed your online archive can be even more valuable, because they’ve had a chance to get to know you and the type of messages you send before they sign up, so chances are they’ll stick around. What’s more, it’s a great way to capture subscribers who never thought about signing up, but are curious and “take the tour”. If your content is good (and we know it is), they’ll make the decision to sign up. How could they resist?

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Social Media Integration

5.3 Create buzz with social media Every newsletter in your Email Campaign Archive has its own link, so you can tweet links to the latest issue, offer links to reference articles, promotions, or case studies – anything that’s useful or relevant can be linked in your messages. And including your virtual business card is a great way to introduce new products to the online marketplace. All you have to do is add the links while you’re editing your messages to spread the buzz about your business! Be sure to also publish links to your Email Campaign Archive on your Twitter and Facebook profile pages. It’s a great way to share the history and value of your brand with your Social Media fans. There’s probably hundreds more great uses for the GetResponse Campaign Archive, so why don’t you take a shot at it!

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6. Add a Signup Form to Facebook A new and easy process lets GetResponse account holders capture subscribers directly from their Facebook fan pages! It only takes about two minutes to implement and you only need: 1. A Facebook fan page. 2. The free GetResponse application.

6.1 Add the GetResponse application Go to our application on Facebook – you can find it here: http://www.facebook.com/apps/ application.php? id=113349772082971 Make sure you’re logged into Facebook first. Click add to my page on the left.

6.2 Choose the Facebook fan page From the fan pages for which you are the admin, choose the one you want to add the sign up form to and click on the add to page button.

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6.3 Adjust application settings Now go to your fan page and you’ll see a new sign up tab on the left. Log in as your fan page first, using the use Facebook as fan page button on the right. Then click on the sign up tab and choose go to settings.

6.4 Select the web form to display From the list in your GetResponse account, choose the sign up form you want to add to that particular fan page. Lastly, click on save. It’s as simple as that! Now you can sit back and watch the new contacts roll in.

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7. Blog Announce Feature Blog-Announce will link your autoresponder to your blog so your contacts will instantly receive a notice whenever there is something new posted to your blog. 7.1 Adjust the campaign settings Click the settings button next to your current campaign. Go to the social media tab. 7.2 Add the blog rss url All you need to do is enter the complete blog RSS URL into the field. Click validate URL to confirm it is correct. Choose what type of contacts you would like to send updates to. Click to save changes at the bottom of the page.

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8. Help and information Start by clicking the Support link at the top of the page.

Free Phone, Email and Live Chat support We’re on hand 6 days a week to help you maximize GetResponse – so you can maximize your profits. Get in touch via phone, email, or live chat. It’s always friendly and always free! Call us now at: 1-877-EMAIL-GR (362-4547)

On demand step-by-step Video Tutorials We know that everyone is busy and needs to learn at their own pace. That's why we offer so many types and levels of on-demand tutorials! In addition to easy-to-follow instructions, they provide FAQs, definitions, case studies, and more. And if you still have questions, we’re just a phone call away! Learning Center and Knowledge Base Our online Learning Center and huge Knowledge base is available 24/7 to give you all the information you need to turn your ideas into profitable campaigns! Find articles, white papers, case studies, definitions, tips and techniques! Visit often to stay on the cutting edge of email marketing! Online Forum Join the GetResponse online community and learn while you meet interesting people! Have a question about planning your campaign? List segmentation? Autoresponder drip campaigns? Share your experiences and best practices and grow your business "with a little help from your GetResponse friends". GetResponse Blog – Email Marketing Tips GetResponse blog focuses on the email marketing and autoresponder industry. It provides advice, marketing tips, email marketing research, and random on-topic rants. Page 16