Social in a Corporate Context Digital Ledelse 2015
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Frederik Zebitz On Yammer since 2009
2015- VELUX IT
Worked with knowledge sharing and collaboration since 2007
2011-2015 Corp. IT Lundbeck
Since 2011 I have focused on improving end user productivity by increasing adotion of technology
2007-2009 Corp. Com. Novozymes
2009-2011 Corp. IT Novozymes
Master in Corporate Communication & Organisational Learning from RUC Teacher from N. Zahles Seminarium
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SOCIAL DEFINED 3
Hierarchical
Network
Management
Management Finance
Finance
Corp IT
HR Supply chain
Marketing Products
HR
Team You
Team
Marketing
Products
You Location
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The depths of Yammer Network
Internal or external
Groups
the best place to start a conversation
Threads
an ongoing discussion
Posts
starts a conversation
Replies brings light to a question Comment
On anything
Likes
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YOU? 6
7
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Digital development and the different generations Baby Boomers
Generation X
Generation Y
Generation Z
1945-1964
1965-1979
1980-1994
1995-
Economic recovery
Fluctuating economy
Economic prosperity
Teens with large purchasing power
ICT
Social networks and independence of location
Women entering the Stabile career path job market and work-life balance Redefinition the traditional values US Defense minimizes risk by avoiding storing in Car phone one place. The invented first step towards the internet 20 in DK
1950
1960’erne
Self-realization
1150 car The first phone subscriptions e-mail in DK
1968
1971
Change and flexibility Constant availability
300.000 Motorola computers are launches connected – 213 ”the brick” – World Wide computers the first Web are mobile established. connected phone SIM-card world wide invented
1981
1983
1991
12% of Danes Pocket sized are using the phones are internet around invented and becomes two hours per ordinary week
1996
1995-2000
The Facebook, smartphone is Youtube launched. and Twitter More phones are born the citizens in DK
2004-2006
Source: https://www.linkedin.com/in/helenehopperevald from People Test Systems
2007
91%of all Danes have access to the internet from home
2010
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My adoption cycle
ADOPTION
My company
This will never fly
This is only for young people
I will never use this
I do not want to use this
Never… not me
I said No!
TIME
The world
Oh well
It might prove valuable
I digg this
I’m savvy
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WHY SOCIAL 12
” the most prominent feature of knowledge, compared with physical resources and information, is that it is born of human interaction”
Managing Flow, by Ikujiro Nonaka, Ryoko Toyama and Toru Hirata
”We always know more than we can say, and we always say more than we can write down”
David Snowden - cognitive-edge.com 13
SharePoint
Explicit
Enterprise Social
Tacit 14
What to use when?
Number of participants
All (+100)
Group (4-100)
Few (1-3)
Town hall Department meetings Team meetings 1:1 meetings
Connect
Communicate
Collaborate
Now
Conveniently
Constantly
Online meetings
Online meetings
Chat and phone calls
VELUX One Yammer
Emails
Team and project sites
OneDrive for Business
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Requirements Personal Curiosity Purpose driven Desire to do better Change readiness Persistency Work Out Loud Nudging - Gentle push
Technical
Corporate mail account
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STRATEGY & VALUE 17
Your strategy?
1.
Business driven
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Your strategy?
1. 2.
Business driven Business driven
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Your strategy?
1. 2. 3.
Business driven Business driven Business driven 20
A few pilots lead to… Company-wide launch…
Use Case 1 Use Case 2 Use Case 3
and managed expansion
ROE 22
BEST PRACTICE?
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Learnings First movers
Best adoption is seen when business processes is in focus and Yammer is just a tool Distributed teams adopt faster Affiliates moves quicker than HQ Different adoption rate across an organization and business areas
Most used Features
Likes 2. Conversations 3. Files 4. Groups 5. @Mentions 6. #Topics 7. Announcements 8. Share across groups 9. Notes 1.
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Best practice for Groups 1. 2. 3. 4. 5.
Work in Groups Be generous with Likes Engage by using @Mentions Personalize by Follow Ensure findability by adding #Topics
Individuals 1.
2. 3. 4. 5. 6. 7.
‘Create your profile with at least 3 Profile fields - Department, Location, Expertise ‘Upload your profile picture’. Use a real photo of yourself! Set your preferred email notifications ‘Follow’ at least 3 coworkers you work with directly ‘Join’ a group or two based on your work or interest ‘Like’ a message post that appeals to you ‘Reply’ to a coworker’s message with a comment, question or suggestion
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Get started Need to have
Business objective Usage policy Management involvement Champions from Line of Business Content is king
Nice to have
Guides and training for group owner Guides and training for end users Welcome mail for group owners Customized sign up flow
