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THE BRAND

THREE FLOOR PROFILE

Founded in 2011, THREE FLOOR was born from a shared desire to provide contemporary, premium luxe fashion with an aim to create a line that offered an impeccable selection of affordable and coveted fashion-forward pieces. The collections are always vibrant and confident, comprising of lux fabrics, statement colour palettes and structured lines. THREE FLOOR designs for the girl you see in the street-style pictures that look effortless without being mainstream; she’s the girl that everyone wants to be. The brand has grown quickly with a strong and loyal online following coupled with an ever-expanding international stockist base in China, US, Singapore, Australia and the Middle East.

STOCKISTS STOCKED IN ONLINE STORES & BOUTIQUES GLOBALLY

CHINA

US & CANADA

EUROPE – ITALY

Sync Chic L-Plus W.H.Y Boutique Changsha Miss How Boutique Nicole Boutique Macau Grand Phoenix Mayliss MEIMEI Panorama Cecilia & Anita SO WHAT ELLESHOP Playlounge Momentari Cenodi Studio Exhibit Siam Paragon FSS Exhibit Multi label Thonglor Exhibit Multi label Emporium

Aria Bettina Big drop Clothes horse Dash Divine Frankie thinks Free shop Jeanni champagne Love rich Marella Mpab fashion Nasty Gal Red bank Revolve clothing Room 29 Shopbop 230 west 41st st new york Shopthetrend SINGER 22 SPLASH TOMODACHI Vandevort TFA store (the fancy archive)

Bugatti Caron Cose Dante 5 Di pierro Di vincenzo Fiacchini Folli flollie Graffiti Gruppo pritelli I cinque fiori Josephine Lattuada Lori Moda in Norrgatan Nugnes O' srl Realini Space Super Tessabit Tiziana fausti Rodriquez SRL

JAPAN Tokyo Honey mi honey ROSE BUD shibuya Cannabis lumine2 Universal unit Cleopatra fig shinjuku LUMINE est Nagoya ROSE BUD nagoya OSAKA area F's sei ROSE BUD umeda A2g shinsaibashi Cleopatra Others A2g shin-kobe L salon Section12Ⅱ heart Dual web store

REST OF THE WORLD The Rail – Amman Sauce – Dubai Socialista – Dubai Le Privee – Jakarta Ego – Cairo Villa Baboushka – Cairo Brown Thomas – Dublin Glamour – Doha, Qatar Mercer by Edith – Paris, France MOMO – London, UK Anima Group – Saudi Arabia

THE THREE FLOOR GIRL WHO IS SHE?

SHE IS… EFFORTLESSLY COOL DARINGLY BOLD FLIRTY & FEMINIME COLOURFULLY CONFIDENT AN INDIVIDUALIST We design for a girl who is effortlessly cool, feminine with an eclectic edge. She merges a sense of energy with refinement, has a seductive side but doesn’t take herself too seriously. She is 25-35 and lives in a city apartment in a trendy, vibrant area, with a fierce ambition, her career is high priority and she works tirelessly for a promotion. By night she has a buzzing social life and an eclectic group of friends with whom she will go to art galleries, and shows before hitting the bars to listen to new bands and dance until dawn.

She holidays in exotic places where she immerses herself in culture, taking photos as she goes to share on Instagram and Facebook. She likes to look good and devotes a sizeable budget to shopping, buying a wide range of both high street basics and designer luxuries. She is fashionsavvy enough to know how to mix basic items with spectacular accessories, and produces some stunning outfits to reflect her confident, fun-loving personality.

colourfully confident

daringly

bold

flirty & feminine

effortlessly cool

electric edge

individualist

COLLECTION

PRE-FALL‘15

AUTUMN/WINTER’15

ACTIVITY

ONLINE PRESENCE

MAIN WEBSITE threefloorfashion.com BLOG threefloorfashion.wordpress.com INSTAGRAM @threefloor FACEBOOK facebook.com/pages/ THREE-FLOOR/142906845897332 TWITTER @3_floor NEWSLETTERS Subscribe to threefloor

SOCIAL MEDIA

INSTAGRAM

Eimear Varian Barry in THREE FLOOR In Flux jacket from Pre-Fall 15.

Eimear Varian Barry showing back detail of In Flux jacket from Pre-Fall 15.

Dionne Bromfield at the Up All Night Premiere wearing the THREE FLOOR Asuka dress from AW15.

NEWSLETTERS

FASHION IN RESIDENCE IN ASSOCIATION WITH MARIE CARIE CHARITY & THE HOXTON, LONDON Three Nights x Three influential Speakers Hosted by Stylist Rebekah Roy FASHION IN… MUSIC What comes first the fashion or the music? Singer/songwriter Shannon Saunders Music/celebrity fashion stylist Aimee Croysdill Cultural commentator Fiona Cartledge

FASHION IN… STORE The way we shop now – how can a pure play online store really understand its customer? Buying Director at Very Exclusive (former Fashion Buyer for Harvey Nichols) Vikki Kavanagh Fashion Market Editor of Motilo Alice Cuffe Owner of independent boutique Celestine Eleven Tena Strok

FASHION IN… PHOTOGRAPHY’ ‘Who’s the boss?’ As models, photographers and stylists become superstars in their brand campaign? Who owns the right to who really directs the vision THREE FLOOR’s Head of Design Marie Sripha Fashion stylist Tamara Cincik Photographer Eva K Salvi

PRESS

THREE FLOOR has been mentioned as a ‘brand to watch 2012’ by Vogue UK February 2012 issue and refinery29.com and has featured in a growing number of publications including: PRINT MAGAZINES Vogue UK, Grazia, Elle, Nylon, Company, Instyle, Fabulous, Stylist, ES Magazine among others. NEWSPAPERS The Daily Telegraph, Daily Mail, Evening Standard, i-independent and The independent TELEVISION Two items featured on ITV ‘This Morning’ ONLINE MAGAZINES glamour.com nylonmagazine.com motilo.com thedebutmagazine.com dailytel- egraph.com garagemag.com autremagazine.com

FASHION BLOGS Kayture.com fivefivefabulous.com sincerelyjules.com theblondesalad.com lapetiteanglaise.com Silkandsuits.com Michellephan.com Ashley-ringmybell.blogspot.com fairfaxjournal.com.au neonblush.com Kisforkani.com Thegoldendiamonds.com Rockybarnesblog.com Sorayabakhtiar.com hautappetit.com

CELEBRITIES Kendall Jenner, Alessandra Ambrosio, Taylor Swift, Amanda Seyfried, Eva Longoria, Alexandra Burke and Alesha Dixon to name a few.

RECENT REVIEWS COMMENTS FOLLOWING OUR RECENT PRESS DAY

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The price point is great! I thought they would be way higher! It’s made so well And feels so expensive! Allegra Faggianato, Advertising Consultant LOVE MAGAZINE

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We have included a lot of Three Floor in past issues And it shoots very well. The perfect party dress! Hannah Almassi Fashion News and Features Editor, GRAZIA

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THANK YOU shop online threefloorfashion.com