SFB ZAPPENINGS

Fun Food Festivals April – National Garlic Month National Soy Foods Month May – National Hamburger Month National Salad Month June – National Candy Month National Fresh Fruit & Vegetables Month

SPRING 2016

SPRING 2016

The Art Of Selling Selling is like all other talents and skills honed over time, selling something is truly an art form that takes practice to improve upon (and ultimately master). A long-standing company can use its lengthy track record as an advantage for presenting expertise, overwhelmingly positive customer service or superior products. That’s all very helpful if you’re selling Coca Cola, but what about selling something that’s new and doesn’t have the credibility of the big guys, it might seem like you need to bend over backward just to get in the door. Stop doing that – you’ll hurt your back and your chances of making a sale. People do business with others they like and trust, so start with that. Most important, you must have the desire to interact with others, enjoy challenges and be comfortable in handling objections. So here are three tips to help you in the selling process. 1.Remember everyone is a salesperson to some extent and nothing happens in any company -- or any relationship -- until something is sold. If you are married, you "sold" your husband or your wife on marrying you. 2.Know your products and their advantages over those of your competitors (i.e., price, ability to ship, quality, or value-added concepts your company offers). 3.Learn to become a good listener -- if you are not already -- and remember that successful sales professionals cannot sell anything if they don't listen to and understand the needs of their buyers. ♫ We are family!

But the most important thing to remember is that a no is only good for 24hrs. Never give up, find a way around objections.

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Good Luck and Good Selling. Vic Vic’s Sound Bite

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SPRING 2016 Meet the newest members of the Seidman Food Brokerage Team!

Connie  Burnette   Publix  Set  Team   Connie  Burnette  was  born  and  raised  in  Eastern  Washington  State.  Living  in  the   Seattle   Metro   area,   she   started   her  retail  career   with   a   major   home   improvement   chain.   She   diligently   pressed   on  with   hard  work  to  gain   experience   at  all   levels   of   store  management.   After  7  years,  she  continued  to  pursue  her  professional  experience  in  all  areas  of   retail   industries   including   arts   &   crafts,   apparel,   home   goods   and   for   the   last   9   years  as  a  retail  specialist  trainer  for  the  grocery  channel  business.   She   resides   in   Homestead,   Florida,   married   and   a   mother   of   3   children.   During   her  off  time,  she  is  at  constant  work  in  the  community  with  her  local  church  that   serves   the   distressed   areas   of   South   Miami,   distribute   farm   share   to   needy   families  and  is  currently  on  a  team  project  that  is  a  resource  for  helping  families   in  distress  and  emergency  situations.   She  continues  to  pursue  her  song  writing,  singing  and  inspiration  artwork  to   encourage  others.

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SPRING 2016

Cheryl  Ball   Retail  Specialist  -­‐  Tampa  Bay  Division   Cheryl   was   born   and   raised   in   London,   Canada.   She   worked   in   the   transportation   industry,   with   Canadian   Pacific,   which   is   where   she   met   her   husband,  Norm.     Cheryl  worked  with  the  downtown  business  association  for  the  City  of  London   for   3   years.   She   promoted   events   and   fundraisers   using   hot   air   balloons,   and   served  on  the  Canadian  Aviation  Search  and  Rescue  Association.     They   moved   to   South   Carolina   in   1993   and   she   started   working   for   Acosta   in   the   Special   Projects   division,   covering   Albertsons,   BI-­‐LO,   Walgreens,   Eckerds,   and  CVS.     Cheryl   &   Norm   moved   to   Brandon   Florida   in   2001,   and   worked   for   Natural   Specialties   Sales,   starting   on   the   Publix   dedicated   team,   and   also   covering   Albertsons,  Wal-­‐Mart,  Sweet  Bay   and  ABC  liquor  stores,  then  moved  over  to  the   Natural   side,   covering   Whole   foods   and   the   natural   Independent   stores,   working  in  Sales,  and  Infra     Norm  and  Cheryl  have  been  married  for  17  years  and  they  both  like  going  to   concerts,  classic  cars  and  enjoying  traveling  to  the  beaches  or  cruising.  

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SPRING 2016

Retail Team News – Mike Seithel Well it is finally here! What is finally here? I am glad you asked that question. Baseball, Hot Dogs, Apple Pie and new projects to work on. I bet you thought I was going to say Chevrolet. We have several items to keep us busy for the next few weeks and here is the list, 1. 2. 3. 4. 5. 6. 7. 8. 9.

Reset Rice in proper order. Add F&W 10 oz to the BBQ sets. Make sure Passover items remain well stocked. Wickles Pickles need to be put back into the sets. Get Joyti items into more stores. Walden Farm Syrups. Rib Rack BBQ. Move from bottom shelf. GET PICTURES OF YOUR WORK AND SEND TO THE ACCT. EXEC’S. And many more we are continuing to work.

And Last of all it is time to plan your Vacations so you can unwind from all these projects. You are the best retail team out here and your hard work has paid off in ways you may never know. Let’s be careful out there and have fun doing your job.

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SPRING 2016 Here is a recap of the first quarter. Congratulations to Mike Lambert the winner for March and quarterly winner as well. Cathy Cooksley was 2nd runner up. Great Job everyone for making progress to our goal of 10 items per store. Lets see if we can bump that up to 15 items per store! (Team Average)

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SPRING 2016 Hiking for Better Health "In every walk with nature, one receives far more than he seeks." – John Muir I’m sure you knew that hiking was great for your physical and mental health but did you know how good? Research shows that spending time outdoors increases attention spans and creative problem-solving skills by as much as 50 percent. The authors of the study also point out that the results may have as much to do with unplugging from technology as they do spending time outside. "This is a way of showing that interacting with nature has real, measurable benefits to creative problemsolving," David Strayer, co-author of the study, tells The Wilderness Society Hitting the trail works out your body as much as it does your brain. Just one hour of trekking can burn well over 500calories, depending on the level of incline and the weight of the pack you're carrying. Hiking is a great way to get a serious workout without putting too much pressure on your joints. "Trails are often softer on joints than asphalt or concrete," Caroline Stedman, a seasonal Park Ranger at northern Wisconsin's Apostle Islands National Lakeshore Other benefits include: • Improved cardio-respiratory fitness (heart, lungs, blood vessels) • Improved muscular fitness • Lower risk of coronary heart disease and stroke • Lower risk of high blood pressure and type 2 diabetes • Lower risk of high cholesterol and triglycerides • Lower risk of colon and breast cancer, and possibly lung and endometrial cancer • Increased bone density or a slower loss of density • Reduced depression and better quality sleep • Lower risk of early death (If you are active for 7 hours a week, your risk of dying early is 40% lower than someone active for less than 30 minutes a week.) So get out there!

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SPRING 2016

2016 Culinary Trends

Some 2016 food trends, according to the National Restaurant Association.

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SPRING 2016

Recipe Corner Fun Entertaining Idea: Bloody Mary Bar At your next party or get together why not have a Bloody Mary Bar? Put out tomato juice or V8 and vodka and put out some of the following: • • • • • • • • • • •

Tillen Farms pickled vegetables Tabasco Hot & Spicy Stuffed Olives Tabasco Hot & Spicy Green Beans Beaverton Horseradish Santa Barbara Pickled Asparagus Worcestershire Sauce Cholula Sauce Pickapeppa sauce Celery sticks Cut up limes and lemons Ice

 

Our friends at Nature Nate’s have a line of local Florida honey called Tropical Blossom. One flavor is the meyer lemon honey. Lou’s family swears by it’s health benefits!. Fun fact: Did you know honey never goes bad??

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SPRING 2016

Exceptional Displays & Ideas

             

Cathy  Cooksly  sent  us  this   Apron’s  display  from  Publix  1328   in  N.  Ft.  Meyers – A Taste Of Thai

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SPRING 2016

Exceptional Displays & Ideas

 

 

Hooters Wing Sauce looking great in Naples! Publix 1337

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SPRING 2016

Exceptional Displays & Ideas

 

Colavita Vinegar looking great in Naples (Naples, FL that is!)

Salem Bakery Display in Publix #616 – Alpharetta, GA

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SPRING 2016

 

Exceptional Displays & Ideas

Great Passover display in Sarasota – Publix #409

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SPRING 2016

Exceptional Displays & Ideas

Rib Rack BBQ sauce at Publix #1097 Ft Lauderdale, FL

Nellie & Joes key lime juice off the shelf in Publix #1449 – Bonita Springs, FL

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SPRING 2016 Fun Times at Expo West

A good time was had by all at Expo West. We established new ties and strengthened old ones. Expo West is probably the largest food show in the US. There were tens of thousands of people walking around the Anaheim Convention center. It took us almost an hour to park the first day! We made an effort to see every one of our manufacturers at the show. We learned what’s new in their world and took the opportunity to further educate ourselves on their products. We also got the chance to meet outside the convention with a few of our manufacturers for breakfast/lunch/dinner during our time there.

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SPRING 2016 Fun Times at Expo West

Jim Hutchins of Hillside Candy

John Hennessey of Twinings

Jourdan Kuehn of Nature Nate’s

Stephen Twining of Twinings

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SPRING 2016 Fun Times at Expo West Dan Fore, Becky Renfro & Doug Renfro of Mrs. Renfro’s

John Maynard & Deborah Locke of Rice Select

Trina McCool – The Sell Group, Cathy Ferguson – JOH, Mike Reich – HansonFaso, Art Papazain - JOH

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