2016
SERVICES PORTFOLIO
MCCRESOURCES
THE GLOBAL CRITICAL COMMUNICATIONS TECHNOLOGY MEDIA PLATFORM
WELCOME
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THE NR:1 WEB SOURCE FOR THE CRITICAL COMMUNICATIONS INDUSTRY MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY
Dear Reader, We are pleased to offer you an overview of our business and marketing support services to help you to support your online marketing initiatives. Since we successfully launched our first web portal in July 2010, we have specialised ourselves in delivering additional online marketing support services that help you to position your company, its products, solutions and services, in a unique and efficient way. At our web portals you will be able to showcase; your company news, provide a comprehensive overview of your products, services & applications and to promote your events, video’s and job vacancies. Also you will be able to advertise in certain sections of the website. Currently we operate 6 web portals that are focussed on the (critical) communications industry covering technologies like TETRA - DMR - Fiber technology - 112 & 911 Control Rooms and Public Safety & Mission Critical LTE. Through our websites, visitors are able to immediately understand what’s going within the industry. No matter if you are an end user or industry specialist. We also offer additional sales/marketing and PR support, consultancy services, as well as a wide variety of business and market (social media) intelligence solutions. These solutions will help you to better understand your market or competition and they help you and your team to make a well balanced decision on strategy, market development and new product introductions. We are proud that we have long term agreements with many SME’s and Multinationals from within the critical communications industry. We believe this is the result of our active involvement within this Industry since 17 years. We simply know what’s going on, we know your competition and we are in daily contact with many companies offering their products, services and solutions. Today, our web portals are visited by hundreds of visitors each day and they receive almost 500.000 visits annually. As a result of this, we are proud to serve more than 24.597 industry professionals, members and followers originating from all over the world and from many different backgrounds. We are confident that we can help you positioning your company and expanding your business faster than anyone else! Gert Jan Wolf - founder
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ONLINE MARKETING SUPPORT OPPORTUNITIES FOR ANY BUDGET MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY
WEB PORTAL MEMBERSHIP
OUR MEMBERSHIP WILL OFFER YOU THE FLEXIBILITY TO POSITION YOUR COMPANY/PRODUCT OR SERVICES IN THE BEST POSSIBLE WAY AND WITHIN THE BEST AVAILABLE BUDGET ON THE WEB. The membership includes visibility through our 24/7 Exhibition and offers many promotional advantages; from communicating your news messages and press releases, product releases to prominently positioning your company, products, solutions and services. A comprehensive overview of the membership levels can be found on the next page of this document. (prices are per month and per portal).
•
Bronze membership Silver membership Gold membership
FREE €29 €59
•
Platinum membership
€79
• •
Memberships are valid for all our international web portals as well as our local portals.
SERVICE Basic Company profile Support desk Upload company solutions
DESCRIPTION OF SERVICE Visibility of your company logo, name, address, city, country, telephone number, website address and Google Maps location. Short description of your company in 300 characters.
BRONZE
SILVER
GOLD
PLATINUM
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1
5
>5
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x
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15%
30%
x
x
x
x
X
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Online help-desk on weekdays between 9AM - 17PM CET. Number of uploads of your solutions, applications, services, etc, to be displayed at your own Micro-site. Add a basic and extended description of your solutions.
Upload supporting
Upload Case Studies, Brochures, etc. in; PDF, Word, Excel, Power Point, etc. to enhance your
documents
company and/or solutions profile.
Advertising discount
Discount on standard rates as displayed in this brochure on advertising only.
Your news in the FEATURED news section
Visibility of your company news, press releases, etc, in our FEATURED news area located at our
Your news in our TOP news
Upload of your news, press releases, etc, in our TOP news section on the top of our home page
section
with a large picture. We share the news via our Social Media accounts.
“The Critical Communications Review”
Your articles/news will be published in our regularly updated online publication.
0
x
home page. We share the news via our Social Media accounts.
X
Magazine Business Inside FEATURED video area FREE logo Advertising
FREE promotion of a (written) interview with one of your key communications specialists or
FREE promotion of your latest product/solutions or service at the home page of our web portal.
Business Directory. Upload your whitepapers in the whitepaper section at our Home page.
Upload of company video
Upload your company or product video in our company profile area video section.
Promotion of Job vacancies
SERVICE
2 weeks
Your logo advertisement, with link, visible on the home page the web portal. Underneath the
White paper publication
Promotion of video’s
2 weeks
company management. This interview will be presented next to each news release.
1 month
3 months
x
x
x
We actively promote your company/product videos in the video section on the lower section of our
x
home page and our special video page.
x
Visibility of your jobs related to the PMR communications Industry in our Job section.
DESCRIPTION OF SERVICE
BRONZE
SILVER
GOLD
PLATINUM
FREE
€ 29
€ 59
€ 79
ADVERTISING
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EFFECTIVE ONLINE WEB PORTAL ADVERTISING OPPORTUNITIES MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY
TOP BANNER advertisement - €325 p/m Advertise your company, product or service as prime advertisement on the Home page of our TETRA, DMR, Push2Talk, Critical Control Room Fiber Optic or LTE websites (right top corner - W320p x H340p). This advertisement will also be displayed when opening each separate featured news article. FEATURED PRODUCT advertising - €375 p/m Presenting your company/products/services in this area on our Home page. We share your featured product twice per week via Twitter. If you wish to communicate a new product of solutions/services, this is the best way to inform our members and visitors instantly. We actively communicate this section with our Social Media contacts. FEATURED video upload - €250 p/m Visibility of your latest company or product video on our Home page. We actively communicate this video through Social Media. BUSINESS INSIDE promotion - €250 p/m In the Business Inside section we interview key communications specialists on their view of the Critical communications Industry. We actively communicate this section with our Social Media contacts. Home page top section
Stock Cart - €150 p/m Include your company stock price into our Critical Communications Industry Stock chart. Logo advertisement Featured company area - €120 p/m Your company logo or product picture will appear on our Home page and will also be displayed on a number of sub-pages and underneath Your Logo & Link Here
each featured news article. The visitor will constantly be confronted with your logo and your message. Logo advertisement in 24/7 Exhibition & Business directory from €70 p/m Your company logo or product picture appear on our home page. The visitor of our website will constantly be confronted with your logo and your message.
Your Logo & Link Here
Video upload on generic video section - €50 p/m Visibility of your featured videos in our video section on the home page (bottom of home page). The video will also appear in our generic video page and where applicable on our supporting websites. (promoting
your
video’s is included the Platinum membership)
Whitepaper upload - €120 per issue Share your knowledge and distribute educational white papers & industry research. We actively promote your white paper that will be located in the Whitepaper section of out websites. Our white paper program is available at no cost for our Platinum members.
Your Whitepaper Here Home page mid and lower section
NEW IN 2016!
Advertisement on our local news pages - €125 p/m At our local news pages (in German, Dutch, Polish, Spanish, Norwegian Swedish, Greek and Portuguese language) you will be able to advertise underneath the top banner section section wit your own designed banner. Currently we only offer this service on our TETRA and DMR web portal (minimum 3 months)
Your Advertisement Here
Sponsorship weekly e-mail News - €290 p/m
Local language sub page section
Include banner advertising in our weekly news mail. We will send a weekly communication to our members and contacts with the latest news that has been received by us. Only for TETRA and local Push2Talk website. (price per month - minimum 6 months)
Your Banner Advertisement Here
Newsletter statistics • Average newsletter openings 23,1% • Click through rate 6,73%
Weekly e-News on laptop, tablet and smartphone
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AN OVERVIEW OF OUR MEDIA, PRESS & EXHIBITION SERVICES MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY
OTHER SERVICES
VIDEO
TWITTER
E-BLAST
Video production - from €175 per production
Social Media Campaign - from €95
Custom E-blast - €1500
We produce video’s to support the promotion of your company, products and services. We offer
Have you ever thought about running a Social Media marketing campaign to support new
We offer you a direct way to communicate your
two types of video productions. These video productions can be presented via our web portal
product introductions or to increase your visibility at exhibitions and congresses? Let us manage and
combined database of member contacts.
and are located within our Youtube channel. • Short, 2 minute video production presenting
communicate your Twitter messages. We schedule and post your Tweets at your preferred time or
your company, solutions, product highlights or
period.
an interview, made during
Increase Twitter followers - price upon
trade shows,
exhibitions, congresses that we attend or at your preferred location. Please contact us for an
request
overview of these events. (excl. travel costs)
Twitter. We can make this happen. Through our service your twitter base will be growing faster than
• Extended video production presenting your company products or/and solutions/services at your preferred location.
Do you wish to expand the number of followers on
ever. (price upon request).
exclusive advertorial or suite of messages to our issue)
(price per
MARKET INTELLIGENCE
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ONLINE MARKET AND BUSINESS INTELLIGENCE SERVICES
MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY
WE OFFER UNIQUE BUSINESS AND MARKET INTELLIGENCE SERVICES. OUR ADVANCED ONLINE BUSINESS AND MARKET INTELLIGENCE TOOL IS A NEW, SCIENTIFICALLY BASED SOLUTION, THAT LEAVES TRADITIONAL MONITORING TOOLS WELL BEHIND.
Discover and trending topics - price on request
Content discovery - price on request
immediately a clear overview of all that is important within your industry in a
Content is king! You can now discover online the latest information about your brand, competitors or industry. Explore results on different levels of aggregation
schematic way.
and drill down to the original source and have it automatically translated from many foreign languages into English. It will be a piece of cake to find relevant
Create a large group of true Twitter followers in just a few months. Through our community
online information about:
act upon any changes in your field of interest. Through the discover and trending topics option you will be able to understand what has been communicated the most on Twitter and the internet related to your search. You will be able to understand alliances between technologies, companies and markets. It gives you
Twitter Community Building - price on request building tool we build a large Twitter community for you, enabling you share your messages immediately. Every day new followers will be added to your account. People
• your preferred industry
that are genuinely interested in your company, your products, services and messages.
• your competition • your own company • specifics products, services or solutions • your brand You can stay on top of all the news that has been published up to 24 weeks. You also will be able to publish this news internally to your management by using our reporting tool.. Just perform the update even every morning when you drink your coffee or once a week according to your wishes. You will be able to monitor the news delivered via Blogs, Journals, Industry reports, etc on any topic and view the mood and sentiment status of these messages/industry.
From finding all relevant content you can zoom out to discover trends and patterns. Use our solution for spike detection, trending topics and discover and
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WEBSITE DATA
GET AN INSTANT OVERVIEW OF OUR COMBINED WEBSITE DATA
MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY
TOTAL NUMBER OF VISITS
496.000 24.597
OUR CONTACTS & MEMBERS
Contacts by market verticals
Contacts by media
Public Safety (police - fire - ambulance)
34%
Members
5958
Public Transport
12157
29%
Twitter
Industry (oil & gas - utilities)
20%
LinkedIn Groups
4006
Government
12%
Other
2449
Other
5%
Who visits our website and reads our publications? The visitors of our TETRA/DMR/LTE/Critical Control Room, TeleDataCloud and our
INTERNATIONAL AND LOCAL WEBSITES
local Dutch Push2talk portal and the readers of “The Critical Communications Review” online magazine are (inter)national communications professionals who are genuinely interested in digital (critical) communications technology. Please, find below an overview of the background of our members and visitors.
www.tetra-applications.com www.dmr-applications.com
• Top management (CEO COO - CTO - CIO)
• Heads of system integration
• Process managers
• Systems engineers
• Manager system architecture
• Sales & marketing managers
• Consultants
• Project managers
• Director business development
• Police inspectors
• Heads of telecom • Communication engineers • R&D engineers • Technical managers • Strategy managers
www.lte-applications.com www.criticalcontrolroomworld.com www.teldac.com www.push2talk-portal.com
SOCIAL MEDIA PRESENCE:
• Telecom & IT manager s • Lead engineers
MEDIA SPONSOR OF:
• Telecommunication solutions architect
• CritCom Brazil
• Process managers
• Critical Communications World • Critical Control Rooms • PMRExpo • Comms Connect
• Operation mangers • Software engineers • Network specialists
SUPPORTED BY:
5%
59% 10%
5% 3% 3%
4% 8% 1% 2%
Returning visitors
Website geographic international web portals
Approximately 42% of our visitors of our web portals re-visit our web portals in to browse our (article) database, 24/7 exhibition area and to read our news/
Many thousands of communication professionals from more than 166 countries have visited our web portals. The majority of our visitors originating from
events and job section, etc.…
Europe, Asia and the USA.
Average time on website
On average, visitors stay almost 3 minutes on our websites.
28% Northern Europe
Most visited website sections
10% Northern America
8% Southern Europe
4% South Eastern Asia
Featured news and local news section, blog section, featured product and video section, business Inside section, 24/7 exhibition area and advertising
5% Eastern Europe
blocks.
1% Southern Africa
2% Australia and New Zealand
23% Western Europe
8% South America
DRAGONWEG 57 2215 BN VOORHOUT ZUID HOLLAND, THE NETHERLANDS +31 642 108 561
[email protected] WWW.MCC-RESOURCES.COM MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY
2016 Copyright Version: 11012016V1 Cover picture: Courtesy of Thomas Barber