SERVICES PORTFOLIO MCCRESOURCES THE GLOBAL CRITICAL COMMUNICATIONS TECHNOLOGY MEDIA PLATFORM

2016 SERVICES PORTFOLIO MCCRESOURCES THE GLOBAL CRITICAL COMMUNICATIONS TECHNOLOGY MEDIA PLATFORM WELCOME 1 THE NR:1 WEB SOURCE FOR THE CRITICA...
Author: Elwin Wilcox
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2016

SERVICES PORTFOLIO

MCCRESOURCES

THE GLOBAL CRITICAL COMMUNICATIONS TECHNOLOGY MEDIA PLATFORM

WELCOME

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THE NR:1 WEB SOURCE FOR THE CRITICAL COMMUNICATIONS INDUSTRY MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

Dear Reader, We are pleased to offer you an overview of our business and marketing support services to help you to support your online marketing initiatives. Since we successfully launched our first web portal in July 2010, we have specialised ourselves in delivering additional online marketing support services that help you to position your company, its products, solutions and services, in a unique and efficient way. At our web portals you will be able to showcase; your company news, provide a comprehensive overview of your products, services & applications and to promote your events, video’s and job vacancies. Also you will be able to advertise in certain sections of the website. Currently we operate 6 web portals that are focussed on the (critical) communications industry covering technologies like TETRA - DMR - Fiber technology - 112 & 911 Control Rooms and Public Safety & Mission Critical LTE. Through our websites, visitors are able to immediately understand what’s going within the industry. No matter if you are an end user or industry specialist. We also offer additional sales/marketing and PR support, consultancy services, as well as a wide variety of business and market (social media) intelligence solutions. These solutions will help you to better understand your market or competition and they help you and your team to make a well balanced decision on strategy, market development and new product introductions. We are proud that we have long term agreements with many SME’s and Multinationals from within the critical communications industry. We believe this is the result of our active involvement within this Industry since 17 years. We simply know what’s going on, we know your competition and we are in daily contact with many companies offering their products, services and solutions. Today, our web portals are visited by hundreds of visitors each day and they receive almost 500.000 visits annually. As a result of this, we are proud to serve more than 24.597 industry professionals, members and followers originating from all over the world and from many different backgrounds. We are confident that we can help you positioning your company and expanding your business faster than anyone else! Gert Jan Wolf - founder

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ONLINE MARKETING SUPPORT OPPORTUNITIES FOR ANY BUDGET MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

WEB PORTAL MEMBERSHIP

OUR MEMBERSHIP WILL OFFER YOU THE FLEXIBILITY TO POSITION YOUR COMPANY/PRODUCT OR SERVICES IN THE BEST POSSIBLE WAY AND WITHIN THE BEST AVAILABLE BUDGET ON THE WEB. The membership includes visibility through our 24/7 Exhibition and offers many promotional advantages; from communicating your news messages and press releases, product releases to prominently positioning your company, products, solutions and services. A comprehensive overview of the membership levels can be found on the next page of this document. (prices are per month and per portal).



Bronze membership Silver membership Gold membership

FREE €29 €59



Platinum membership

€79

• •

Memberships are valid for all our international web portals as well as our local portals.

SERVICE Basic Company profile Support desk Upload company solutions

DESCRIPTION OF SERVICE Visibility of your company logo, name, address, city, country, telephone number, website address and Google Maps location. Short description of your company in 300 characters.

BRONZE

SILVER

GOLD

PLATINUM

x

x

x

x

x

x

1

5

>5

x

x

x

15%

30%

x

x

x

x

X

X

Online help-desk on weekdays between 9AM - 17PM CET. Number of uploads of your solutions, applications, services, etc, to be displayed at your own Micro-site. Add a basic and extended description of your solutions.

Upload supporting

Upload Case Studies, Brochures, etc. in; PDF, Word, Excel, Power Point, etc. to enhance your

documents

company and/or solutions profile.

Advertising discount

Discount on standard rates as displayed in this brochure on advertising only.

Your news in the FEATURED news section

Visibility of your company news, press releases, etc, in our FEATURED news area located at our

Your news in our TOP news

Upload of your news, press releases, etc, in our TOP news section on the top of our home page

section

with a large picture. We share the news via our Social Media accounts.

“The Critical Communications Review”

Your articles/news will be published in our regularly updated online publication.

0

x

home page. We share the news via our Social Media accounts.

X

Magazine Business Inside FEATURED video area FREE logo Advertising

FREE promotion of a (written) interview with one of your key communications specialists or

FREE promotion of your latest product/solutions or service at the home page of our web portal.

Business Directory. Upload your whitepapers in the whitepaper section at our Home page.

Upload of company video

Upload your company or product video in our company profile area video section.

Promotion of Job vacancies

SERVICE

2 weeks

Your logo advertisement, with link, visible on the home page the web portal. Underneath the

White paper publication

Promotion of video’s

2 weeks

company management. This interview will be presented next to each news release.

1 month

3 months

x

x

x

We actively promote your company/product videos in the video section on the lower section of our

x

home page and our special video page.

x

Visibility of your jobs related to the PMR communications Industry in our Job section.

DESCRIPTION OF SERVICE

BRONZE

SILVER

GOLD

PLATINUM

FREE

€ 29

€ 59

€ 79

ADVERTISING

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EFFECTIVE ONLINE WEB PORTAL ADVERTISING OPPORTUNITIES MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

TOP BANNER advertisement - €325 p/m Advertise your company, product or service as prime advertisement on the Home page of our TETRA, DMR, Push2Talk, Critical Control Room Fiber Optic or LTE websites (right top corner - W320p x H340p). This advertisement will also be displayed when opening each separate featured news article. FEATURED PRODUCT advertising - €375 p/m Presenting your company/products/services in this area on our Home page. We share your featured product twice per week via Twitter. If you wish to communicate a new product of solutions/services, this is the best way to inform our members and visitors instantly. We actively communicate this section with our Social Media contacts. FEATURED video upload - €250 p/m Visibility of your latest company or product video on our Home page. We actively communicate this video through Social Media. BUSINESS INSIDE promotion - €250 p/m In the Business Inside section we interview key communications specialists on their view of the Critical communications Industry. We actively communicate this section with our Social Media contacts. Home page top section

Stock Cart - €150 p/m Include your company stock price into our Critical Communications Industry Stock chart. Logo advertisement Featured company area - €120 p/m Your company logo or product picture will appear on our Home page and will also be displayed on a number of sub-pages and underneath Your Logo & Link Here

each featured news article. The visitor will constantly be confronted with your logo and your message. Logo advertisement in 24/7 Exhibition & Business directory from €70 p/m Your company logo or product picture appear on our home page. The visitor of our website will constantly be confronted with your logo and your message.

Your Logo & Link Here

Video upload on generic video section - €50 p/m Visibility of your featured videos in our video section on the home page (bottom of home page). The video will also appear in our generic video page and where applicable on our supporting websites. (promoting

your

video’s is included the Platinum membership)

Whitepaper upload - €120 per issue Share your knowledge and distribute educational white papers & industry research. We actively promote your white paper that will be located in the Whitepaper section of out websites. Our white paper program is available at no cost for our Platinum members.

Your Whitepaper Here Home page mid and lower section

NEW IN 2016!

Advertisement on our local news pages - €125 p/m At our local news pages (in German, Dutch, Polish, Spanish, Norwegian Swedish, Greek and Portuguese language) you will be able to advertise underneath the top banner section section wit your own designed banner. Currently we only offer this service on our TETRA and DMR web portal (minimum 3 months)

Your Advertisement Here

Sponsorship weekly e-mail News - €290 p/m

Local language sub page section

Include banner advertising in our weekly news mail. We will send a weekly communication to our members and contacts with the latest news that has been received by us. Only for TETRA and local Push2Talk website. (price per month - minimum 6 months)

Your Banner Advertisement Here

Newsletter statistics • Average newsletter openings 23,1% • Click through rate 6,73%

Weekly e-News on laptop, tablet and smartphone

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AN OVERVIEW OF OUR MEDIA, PRESS & EXHIBITION SERVICES MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

OTHER SERVICES

VIDEO

TWITTER

E-BLAST

Video production - from €175 per production

Social Media Campaign - from €95

Custom E-blast - €1500

We produce video’s to support the promotion of your company, products and services. We offer

Have you ever thought about running a Social Media marketing campaign to support new

We offer you a direct way to communicate your

two types of video productions. These video productions can be presented via our web portal

product introductions or to increase your visibility at exhibitions and congresses? Let us manage and

combined database of member contacts.

and are located within our Youtube channel. • Short, 2 minute video production presenting

communicate your Twitter messages. We schedule and post your Tweets at your preferred time or

your company, solutions, product highlights or

period.

an interview, made during

Increase Twitter followers - price upon

trade shows,

exhibitions, congresses that we attend or at your preferred location. Please contact us for an

request

overview of these events. (excl. travel costs)

Twitter. We can make this happen. Through our service your twitter base will be growing faster than

• Extended video production presenting your company products or/and solutions/services at your preferred location.

Do you wish to expand the number of followers on

ever. (price upon request).

exclusive advertorial or suite of messages to our issue)

(price per

MARKET INTELLIGENCE

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ONLINE MARKET AND BUSINESS INTELLIGENCE SERVICES

MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

WE OFFER UNIQUE BUSINESS AND MARKET INTELLIGENCE SERVICES. OUR ADVANCED ONLINE BUSINESS AND MARKET INTELLIGENCE TOOL IS A NEW, SCIENTIFICALLY BASED SOLUTION, THAT LEAVES TRADITIONAL MONITORING TOOLS WELL BEHIND.

Discover and trending topics - price on request

Content discovery - price on request

immediately a clear overview of all that is important within your industry in a

Content is king! You can now discover online the latest information about your brand, competitors or industry. Explore results on different levels of aggregation

schematic way.

and drill down to the original source and have it automatically translated from many foreign languages into English. It will be a piece of cake to find relevant

Create a large group of true Twitter followers in just a few months. Through our community

online information about:

act upon any changes in your field of interest. Through the discover and trending topics option you will be able to understand what has been communicated the most on Twitter and the internet related to your search. You will be able to understand alliances between technologies, companies and markets. It gives you





Twitter Community Building - price on request building tool we build a large Twitter community for you, enabling you share your messages immediately. Every day new followers will be added to your account. People

• your preferred industry

that are genuinely interested in your company, your products, services and messages.

• your competition • your own company • specifics products, services or solutions • your brand You can stay on top of all the news that has been published up to 24 weeks. You also will be able to publish this news internally to your management by using our reporting tool.. Just perform the update even every morning when you drink your coffee or once a week according to your wishes. You will be able to monitor the news delivered via Blogs, Journals, Industry reports, etc on any topic and view the mood and sentiment status of these messages/industry.

From finding all relevant content you can zoom out to discover trends and patterns. Use our solution for spike detection, trending topics and discover and



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WEBSITE DATA

GET AN INSTANT OVERVIEW OF OUR COMBINED WEBSITE DATA

MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

TOTAL NUMBER OF VISITS

496.000 24.597

OUR CONTACTS & MEMBERS

Contacts by market verticals

Contacts by media

Public Safety (police - fire - ambulance)

34%

Members



5958

Public Transport



12157





29%

Twitter

Industry (oil & gas - utilities)



20%

LinkedIn Groups

4006

Government







12%

Other

2449

Other







5%



Who visits our website and reads our publications? The visitors of our TETRA/DMR/LTE/Critical Control Room, TeleDataCloud and our

INTERNATIONAL AND LOCAL WEBSITES

local Dutch Push2talk portal and the readers of “The Critical Communications Review” online magazine are (inter)national communications professionals who are genuinely interested in digital (critical) communications technology. Please, find below an overview of the background of our members and visitors.

www.tetra-applications.com www.dmr-applications.com

• Top management (CEO COO - CTO - CIO)

• Heads of system integration

• Process managers

• Systems engineers

• Manager system architecture

• Sales & marketing managers

• Consultants

• Project managers

• Director business development

• Police inspectors

• Heads of telecom • Communication engineers • R&D engineers • Technical managers • Strategy managers

www.lte-applications.com www.criticalcontrolroomworld.com www.teldac.com www.push2talk-portal.com

SOCIAL MEDIA PRESENCE:

• Telecom & IT manager s • Lead engineers

MEDIA SPONSOR OF:

• Telecommunication solutions architect

• CritCom Brazil

• Process managers

• Critical Communications World • Critical Control Rooms • PMRExpo • Comms Connect

• Operation mangers • Software engineers • Network specialists

SUPPORTED BY:

5%

59% 10%

5% 3% 3%

4% 8% 1% 2%

Returning visitors

Website geographic international web portals

Approximately 42% of our visitors of our web portals re-visit our web portals in to browse our (article) database, 24/7 exhibition area and to read our news/

Many thousands of communication professionals from more than 166 countries have visited our web portals. The majority of our visitors originating from

events and job section, etc.…

Europe, Asia and the USA.

Average time on website



On average, visitors stay almost 3 minutes on our websites.

28% Northern Europe





Most visited website sections

10% Northern America



8% Southern Europe



4% South Eastern Asia

Featured news and local news section, blog section, featured product and video section, business Inside section, 24/7 exhibition area and advertising

5% Eastern Europe

blocks.

1% Southern Africa



2% Australia and New Zealand

23% Western Europe

8% South America

DRAGONWEG 57 2215 BN VOORHOUT ZUID HOLLAND, THE NETHERLANDS +31 642 108 561 [email protected] WWW.MCC-RESOURCES.COM MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

2016 Copyright Version: 11012016V1 Cover picture: Courtesy of Thomas Barber