BALTIC BEAUTY 2014 10th International Beauty Industry Trade Fair THE WORLD OF BEAUTIFUL HAIR SEMINARS October 31

Seminar Room No. 4, Hall No. 1 14.00–17.30

Session – The Editorial Collection. Look & Learn – exciting techniques of hairstyling that change the idea about long hair. Comprehensive stage-by-stage process of hairstyling from the new collection, latest hairstyles. Excellent combination of an easily comprehensible study process with convincing luxury and a strong visual impression – “the must-see event of the year which cannot be missed”. To achieve balance and create an elegant form, you need to understand how to form a structure. The provided techniques are simple, however good skills and capable hands are required. During the three hours spent he will change your idea about long hair styling, by creating fabulous knockout hairstyles on eight models. Conducted by: Patrick Cameron (London, Great Britain) Simultaneous interpretation in Latvian and Russian Participation fee: EUR 89

Seminar Room No. 5, Hall No. 1 10.30–13.30

Modern haircuts of English school ladies. Top stylist of the Nevskiye Berega Academy (Saint-Petersburg, Russia) Block 1 – Direct method cuts. Small secrets of the grand technique demonstrated on four models. Rules of fundamental shape, technique and haircut performance. The most important moments in the creation of haircut techniques and shapes. “Schemes” for haircuts and shape creation. Conducted by: Yelizaveta Stavrova * The seminar participants will get a 10% discount on the J. Strahova’s four-day workshop “Modern Haircuts of English School Ladies” with models. Participation fee: EUR 15

Seminar Room No. 5, Hall No. 1 14.00–16.30

Chic collection 2014-2015. First time in the Baltics! Modern haircuts and colouring techniques 2015. Demonstration of two techniques for ladies’ haircuts and a collection of eight model hairstyles.

Rocky Vitelli (Toronto), international class trainer, Artistic Director of Farouk Systems USA. Winner of the Canadian Hairstylist of the Year title, the official hairstylist of Extra, Entertainment Tonight and Access Hollywood events, the official hairstylist of the Oscars, Fashion Week Toronto and The Mom Show. Rocky Vitelli has been working in photo-shoot areas of events such as Miss USA and Miss Universe. “I’m inspired by fashion and how hair can literally make or break an outfit,” says Vitelli. “On stage I create haute hair that can easily be adapted for off the runway.” Conducted by: Rоcky Vitelli, holder of the title HAIRSTYLIST OF THE YEAR 2014 (Canada) Participation fee: EUR 40

18.00–20.00

Coupe Technique Geometry & Education URBAN and MANHATTAN – One gentlemen’s and two ladies’ haircut techniques on short and long hair. PI haircut method. How to perform specific haircut techniques with scissors within limited timeframes in real work circumstances in a beauty parlour. Conducted by: Séverine Papin and Тiti-r (France), Hairstyling Academy de Coiffance- Raphaël Perrier Participation fee: EUR 35

Seminar Room No. 1, Daily hair care hygiene, hair revitalisation – a dialogue between a doctor – trichologist and a hairstylist 9:30 – 10:00 Registration 10.00–11.00 Androgenic alopecia, differences in the hair of men and women, recommended treatment. Acute and chronic telogen hair loss, typical reasons. Theses: Androgenic hair loss. Manifestations of women's androgenic alopecia, clinical symptoms, confirmation of the diagnosis. Manifestations of men’s androgenic alopecia, clinical symptoms, confirmation of the diagnosis. Basic principles of treatment of androgenic alopecia. Summary about other possible reasons for hair loss. Psychoemotional effect of diffuse hair loss. Treatment of diffuse hair loss. Conducted by: Dr Inga Zemīte, Family Doctor, trichologist, meso therapist. 11.00–11.30 Meso therapy as a method of a hair treatment course. Demonstration of a practical procedure. Theses: Liquid silk – Sericina Integra– Application of silk protein for the revitalisation and stabilisation of hair keratin. 11.30–12.00 Demonstration of a master hairstylist – Innovative hair brushes with colour therapy for hair revitalisation and strengthening. Demonstration of practical application on a model. 12.00–13.00 Hair colours and their impact on hair. Elimination or reduction of the consequences caused by hair colours.

13.00–14.00

Theses: Division of hair colours into natural, toning and permanent, their different characteristics and effect on the hair. The role of ammonia and hydrogen peroxide in permanent hair colours. How to reduce the harmful effect of chemical factors on the hair and eliminate the caused damage. Testing of hair colours prior to their usage. Conducted by: Dr I. Zemīte, Family Doctor, trichologist, meso therapist. Triumph of healthy and beautiful hair. Curative hair care products DSD de Luxe. Conducted by: Artūrs Biedris, Incendo Latvija Participation fee: EUR 20

November 1 Seminar Room No. 5, Hall No. 1 11.00–14.00

Haircut and colouring techniques for long hair Fast haircut techniques for long hair and Bronde colouring on five models. The world’s five most popular haircut techniques for ladies on long hair. The way in which Bronde differs from the Ombre colouring technique and how Ombre differs from Sombre. Cascade style haircuts for long hair in 10 minutes! Conducted by: Olga Kolesnikova, Andrei Tideman, CUT & COLOR Academy (Moscow, Russia) Participation fee: EUR 30

Seminar Room No. 5, Hall No. 1 14.00–15.00

Riga Top Hair & Tigi Fashion Show RTH & TIGI Riga Top Hair and Salon 24 offer an exclusive opportunity to see a unique show in cooperation with one of the world’s leading hair care brands TIGI. This magnificent show will present more than 30 models. The collection is based on gentlemen’s and ladies’ haircuts and hair colours that are inspired by the world fashion tendencies. Conducted by: Andris Kačanovskis, Dzintra Oplucane and a team of Riga Top Hair (Riga, Latvia) Participation fee: EUR 20

Seminar Room No. 5, Hall No. 1 15.00–18.00

Haircut Techniques СUT & COLOR. Successful and effective solutions for conservative clients. Creative techniques for progressive clients. Six haircut techniques on short and medium length hair. Diversity of graduation opportunities of short haircuts. Bob-caret haircut with and without graduation.

Conducted by: Olga Kolesnikova, Andrei Tideman, CUT & COLOR Academy (Moscow, Russia) Participation fee: EUR 30

Seminar Room No. 3, Hall No. 1 11.00–14.00

Nine-digit matrix for the fundamental English school haircut technique. Block 2. Nine base forms and the “direct cut methods”. Combinations of fundamental haircut techniques and forms. How to combine techniques and forms correctly by creating the correct balance and proportions. Laws of proportion and balance. Geometry of haircuts, how to create a cut line correctly, secrets and nuances. Demonstration of haircuts on two models. Conducted by: Yelizaveta Stavrova, top stylist of the Nevskiye Berega Academy (Saint-Petersburg, Russia) Participation fee: EUR 30

Seminar Room No. 4, Hall No. 1 20.00–23.00

National Wella Trend Vision Award 2014, Wella Professionals. The unique interpretation of new trends from Wella Professionals, spring-summer ’14 URBAN NATIVE and autumn-winter ’14 BORDERLINE BEAUTY, latest techniques of hair colouring, cuts and styling, advanced products and news directly from the podiums. Lots of surprises and a bright performance, including a show of the world famous hairdresser Patrick Cameron and a parade of hairstyle collections from the three biggest beauty parlours in the Baltic states. Participation fee: EUR 35

November 2 Seminar Room No. 2, Hall No. 1 11.00–18.00

English school haircut techniques and shapes. Block 3 – Workshop with models Demonstrations of two works and mastering the direct cut techniques on two models. Training and workshop with four basic tools required for technique and shape creation, elevation, cut angle, lock stretching and direction. At the workshop, you will master how to combine techniques and shapes, creating the correct balance and proportions. Conducted by: Yelizaveta Stavrova, top stylist of the Nevskiye Berega Academy (Saint-Petersburg, Russia) Participation fee: Theory – EUR 30, theory and practice – EUR 60. Diplomas of the Nevskiye Berega Academy will be issued to every workshop participant who takes part in all three training blocks:

11.00–14.00 15.00–18.00

Theory and demonstration (Group up to max 30 persons) Practical detailed mastering of the haircut technique on two models (Group of max 7 persons)

Seminar Room No. 5, Hall No. 1 11.00–14.00

Sommairo Volume Perfectionnement & Chignon. Hairstyling techniques on long hair – URBAN, HOLLYWOOD, LAS VEGAS. Different styles and techniques – ethnic motives, long hair imitation techniques for hairdos on medium length hair with the application of chignons. Conducted by: Séverine Papin and Тiti-r (France), Hairstyling academy de Coiffance- Raphaël Perrier Participation fee: EUR 35

Seminar Room No. 5, Hall No. 1 17.00–18.30

Haute Couture Gala Show of collections of hairstyles. 15 collections of leading beauty parlours, 15 fashion interpretation ways. Best stylists in the art of hairdressing will demonstrate two trends of the collection of modern and haute couture hairstyles in their collections. Contrasts of the main idea. Magnificence and sophistication, elegance and natural extravagance. New images, the latest trends in haircuts, colouring and styling. Dynamic and creative technologies for ladies’ and gentlemen’s haircuts, colouring and styling on different length hair. Conducted by: Team of art stylists Participation fee: EUR 15