SEMI PERMANENT MAKEUP AND TATTOO REMOVAL

® T E A M ® SEMI PERMANENT MAKEUP AND TATTOO REMOVAL “Foreign holidays, fancy nights out and new cars are among the many things that Britons have ...
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® T E A M

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SEMI PERMANENT MAKEUP AND TATTOO REMOVAL

“Foreign holidays, fancy nights out and new cars are among the many things that Britons have sacrificed in the face of the worst recession for decades. But there is one thing that it seems much of the population cannot go without ‘make-up’” The Guardian

“In a study looking at tattoo removal demand over the last two years, The Patient’s Guide reports that tattoo removal procedures climbed 32% from 2011 to 2012” Market watch

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T E A M

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Wholly unique franchise sector within UK Protected territory up to 1 million population One of the Beauty Industries largest growing sectors All working tools & equipment supplied Proven & highly effective marketing model Proven, high gross profit returns Flexible working hours to suit franchisee lifestyle Absolutely no industry knowledge required Full comprehensive training supplied Full continued marketing & head office support Financial opportunity for full investment return within 9 months of commencing training

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Semi Permanent Makeup & Non-Laser Tattoo Removal Within the past couple of years Semi permanent makeup has become one of the UK’s beauty industries largest growing sectors. In addition, the vast popularity of standard tattoos for both men and women over the last decade has seen a growth to this sector in excess of 400%. Redeem skin care clinics have used this knowledge to develop and grow a highly successful business in the provision of dedicated clinics for the implementation of Semi permanent makeup treatments and non-laser tattoo removal procedures. Lovely lips, perfectly shaped eyebrows, and flattering eyeliner; Semi permanent makeup holds the promise that you’ll work all day, go to the gym, dance all night, and still wake up in the morning with your makeup in place. It also assists those who suffer from hair loss, thinning brows or imperfect lips, ensuring them of that perfect cosmetic/makeup look each and every day. Redeem Skin Care technicians train to the some of highest, clinical and modern standards within the industry, which has seen the market move away from the unsightly block style eyebrows and bold outlined lips of the 90’s to very natural, hair by hair/3 dimensional effect eyebrows and fuller more sumptuous natural lips. As the industry has developed, the anti-ageing benefits of permanent cosmetics have also become clearer - eyebrows can be lifted without the need for surgery or the results of botulinum toxin, creating a better shape to the brow; lips can be made to look fuller and given a more defined shape without fillers, and eyes can be made to look fresher and younger with a touch of eyeliner.

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Many tattoos are carried out on impulse, in the exuberance of youth or as in recent times have simply become a part of fashion. The Society Dermatologic of Surgery estimates that roughly fifty percent of people who get tattoos want them removed. Around 20 million people in the UK have tattoos. Redeem Skin Care clinics offer clients the ‘Rejuvi’ form of tattoo removal, which on average is far less expensive than traditional laser methods, removes all colour pigments, unlike traditional laser methods and takes far less procedures to remove a tattoo than traditional laser methods. With a strong history of success since the ‘Rejuvi’ principle was established over 15 years ago, Redeem has honed and improved the techniques utilised in order to optimise the offer to the client and exploit a sector that has historically been owned by male dominated, self perpetuating tattoo parlours. Both Semi permanent makeup and Rejuvi tattoo removal methods entail specialist industry techniques that need to be carried out within bespoke, clinical environments. Redeem recognise that many clients are uncomfortable with treatments offered by multi skilled individual under the generic environment of the beauty/ hair salon or tattoo studio and subsequently have built a very successful business model around clinics simply offering ‘Semi permanent make and tattoo removal’, no more, no less. The latter gives clients the confidence that Redeems technicians are highly skilled and experienced offering the very highest of standards, cleanliness and industry understanding.

Why a Redeem franchise? The Redeem franchise concept was born out of the understanding that although there may be several training schools/academies within the UK that profess to give you all the skill to establish a business in the semi permanent makeup and tattoo removal industry the majority simply concentrate on the practical techniques of the treatments involved and not how to build and sustain a business as a whole. It is true that some will outline the principles of business and what may be needed, yet this is often restricted to simply giving advise on where to advertise, should you have a web site etc, etc. It is simply not credible that being a qualified Semi permanent makeup/tattoo removal technician means that you will be easily able to build a successful business within this market. Redeem have been through the learning curve of establishing a successful business within this sector, they have naturally made mistakes along the way, learnt from these and developed a business model with proven success. Many training schools will advocate learning techniques that are simply designed to make themselves money yet have no real commercial worth to you and your business. There is a need to understand the size of the market that the treatments are tailored for, the amount of market share you can realistically expect, the fees a client will actually be prepared to pay and will this really ever pay back the fees paid for the training in the first place. Redeem understands its market very well and has fully researched the sectors that work and those that do not. Consequently Redeem skin care clinics only offer client treatments that see true benefits to the business and show the highest potential for profit and growth.

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Brows Before

Lips Before

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Brows After

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It is a well understood within commerce that one of your safest ways of establishing your own business is invest in a franchise. Franchises are a popular way to launch a new company because they are highly likely to succeed. According to the Department of Commerce, 95 percent of franchises are still in business after five years. The likelihood of success with a self-launched business will still be operating after five years is only 47 percent. Buying a franchise more than doubles your chance to survive as a business owner. With 34% of all new franchisees being women, the opportunity for women to close the 17% pay gap between men and women and with the flexibility a franchise can give the working mother then there are clear advantages in pursuing a Redeem franchise.

Redeem also benefit from being the only business in their industry that has its own in house staff that have a long history in building successful businesses, have professional teaching and business advisor qualifications/experience. Redeem want to establish partnerships with individuals that build both their own and their franchisees businesses going forward. Redeem do not want to simply make ‘a quick buck’ from self Lips Before interested training courses, they are committed to creating a success out of each and every franchisee and by doing so share in the success of the countries truly first Semi Permanent Makeup & Tattoo removal franchise network.

Lips After

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Recession proof and growing With industry leading prices and services the Redeem business model works within a recession proof, ever expanding industry. How many businesses can actually make that statement? Don’t just take our word for it:-

“Britons are spending more on cosmetic procedures than any other country in Europe, figures show. The UK spend in cosmetic procedures in 2006 was £500 million (since this date this sectors has grown by an incredible rates and was worth £2.3 Billion in 2010 alone). While people’s desire to improve their appearance is on the rise, the fastest growing area of cosmetic surgery has been minimally invasive procedures, ‘These have soared over the last decade,’ a spokesman for analysts Datamonitor said.” Source:- Metro UK “Beauty bucks economic trend market overview. Despite the gloomy financial outlook, beauty is bucking the trend and weathering the recessionary storm well. As long as we have skin to indulge and lips to paint, the future of the beauty economy will be bright.” Source:- The Times “The Tattoo Removal Practitioner industry grew quickly over the past five years, with revenue expanding at an average annual rate of 20.9% in 2012. Increased social acceptability of and interest in tattoos has driven demand for them, which ultimately increased the pool of potential customers who may regret their initial decision and want their tattoos removed.” Source:- PR Web.com “The number of non-surgical procedures performed in the UK has risen impressively from 950,000 in 2008 to 1.1 million in 2009. Furthermore, non-surgical procedures are now estimated to account for more than nine in ten (92%) of all cosmetic surgery procedures performed, taking 74% of market value. Indeed, despite concern about money, demand for cosmetic surgery has been sustained during the recession. The total market achieved growth of some 17% between 2008 and 2010. With an overall estimated 19 million adults (48%) saying they would like to have some form of cosmetic surgery, there is even further potential for the industry to convert potential patients and Mintel forecasts the market to grow to £3.6 billion by 2015. Today, the annual number of cosmetic procedures in Britain stands at 1.3 million.” Source:- Mintel Report “A growing number of unemployed with tattoos are rushing to clinics to have their body art removed in hopes of improving their chances of getting hired in a cutthroat job market. According to the Patient’s Guide, a website comprised of 25 niche publications dedicated to skin care, tattoo removal has increased 32 per cent in the past year alone, with as many as 40 per cent of clients citing employment as a main reason for the treatment.” Source:- Mail online “British women fork out £133,575 over a lifetime keeping their looks maintained from head to toe. In fact, 56 per cent of women would prefer to spend money and time on keeping their face in good condition than spending it on their body.” Source:- Daily Mail

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“In a beauty and personal care market already worth approaching £14 billion (including products and services such as hairdressing, see Mintel report British Lifestyles, August 2010), there is still plenty of scope for innovation and further growth. Women have a good understanding of basic skin types and are well practised in identifying their own flaws, large and small. Despite a good degree of scepticism, there is also an enduring optimism that drives take-up of new products.” Source:- Mintel Report “I wasn’t surprised at all when I read about the top ten career industries in 2011 that are NOT in jeopardy from our downward economic recession. Cosmetology, Spa and Beauty Careers were ranked between 3rd and 5th place for recession proof careers, from several different resources I came across while researching this topic.” Source: Ezine Articles.com

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What we look for in a Redeem franchisee? Although running a local/regional Redeem Skin Care clinic franchise will require you to become a Semi permanent make and Rejuvi tattoo removal technician there is no need for you to have any experience in this or any other forms of beauty treatment. Our platform is simple to use and we’ll give you all the training you’ll need. We look for the following characteristics in a franchisee:

Personable Franchisees have to be friendly and personable to be successful. Running a ‘Redeem’ franchise is about you becoming the centre of your business. You need to enthuse confidence, put the client at ease, be understanding to the client personal needs and requirements and be the ‘ear’ willing to listen.

Adaptable The majority of new businesses are not 9 to 5 and a new Redeem franchise is no exception. We need people that will commit to getting the job done, people that put the customer first and by doing so adapt their daily routines to do so. People that are willing to learn new skills, be it, handling a micro-pigmentation gun, sales, marketing or the weekly accounts. The franchisee that can move out of their comfort zone is generally the Redeem franchisee that will succeed.

Entrepreneurial What makes ‘Redeem’ successful is that it offers industry leading techniques at industry leading prices, whilst offering a tailored personal service, yet every territory is slightly different, and with its own challenges and opportunities. We’re looking for franchisees that have the energy and creativity to overcome these challenges and make the most of all the opportunities.

Ambitious We want ambitious franchisees that are not content with simply earning a strong secure wage, individuals that are driven by success and the need to constantly improve . This sort of success requires hard work and dedication, but those franchisees that really want it will get it.

Positive As with any business, things will not go right all the time, and as your own boss you need to be the one to keep yourself motivated and moving forwards. We are looking for people who can deal with rejection from time to time, cope when things go wrong and generally smile in the face of adversity.

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® The Redeem Team

Although Redeem is only a relatively young company, it has witnessed some incredible growth since its inception. This is partly due to the business acumen, knowledge and dedication of the business founders Laura and Mike Cherrington.

collaborative and focused approach, consistently achieves within her given field. Having an empathetic, approachable and listening nature, Laura has always enjoyed motivating students and staff to achieve their desired goals.

Mike is a highly experienced, success driven business individual, who during his career has identified and established several profitable new business within UK and European markets. He holds twenty-seven years varied sales, business development and marketing management experience within start-ups, SME and established blue chip multi-national organisations. Having run multi-million pound turnover companies for others Mike has also had several successful businesses of his own, whilst also venturing out as a part time business advisor from time to time.

A strong business back ground, entrepreneurial spirit combined with a caring, approachable manner has enable this small Redeem team to enter a market running, quickly build a successful business that clearly differentiates itself from the market, one that is receiving over 1000 internet hits a week for its Yorkshire (Northern) business alone, a business that allegedly has three times more customers than its local competition, a business approach that is in profit after only 9 months and a business that is happy to let other share in its success.

As well as an experienced beauty technician Laura is also a motivated and successful tutor/assessor. Laura has an extensive background in diverse areas of business, teaching and training organisations. She has often been seen as an inspirational leader and outstanding team player, which through a

Not many franchise offerings come with their own experienced business advisor, qualified teaching staff, proven marketing model and clear profit making opportunities as those offered with ‘Redeem Clinic Franchise’.

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Franchisee Training - Technical Establishing any business can be a costly affair, Redeem recognise this and as such have put together a package that gives the franchisee the best value for money whilst ensuring they have all the tools to succeed. As well as giving full training in Semi Permanent Makeup and Tattoo removal procedures, Redeem also provide all the technical equipment & tools necessary to carry out the treatments, the Redeem business know how, site finding assistance, Marketing assistance etc. What you receive:Technical Training – Week 1 Prior to any training the Franchisee will be provided with documentation and literature outlining the industry, procedures and history in order to give the Franchisee the rudiments of the technical requirements necessary in building a successful Redeem business. This is followed by a five day treatment training program that consists of :-

Day 1 – Key Skills

Day 4 – Lips Training

• • • • • • • • • • • •

• • • • • •

Introduction to the industry and its History Health & Safety requirements Legal obligations / Insurance Utilising the Equipment Sterilisation & Sanitation Anaesthetics Consent forms & Paperwork Professional procedures and standards Anatomy & Physiology Colour Theory Aftercare Practical implementation on masks/mannequins

Day 2 – Eyebrow Training • • • • • •

Consultation techniques Design of eyebrows, shape, positioning Brow colour theory Contra-indications Brow styles (Hair by Hair, Powder) Practical implementation on live models

Day 3 – Eyeliner Training • • • • • •

Consultation techniques Design eyeliner styles (Top & Bottom) Eyeliner colour theory Contra-indications Eyeliner techniques (includes lash enhancement) Practical implementation on live models

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Consultation techniques Design eyeliner styles (Top & Bottom) Lip & Lip liner colour theory Contra-indications Lip Styles (Liner, blend, full colour) Practical implementation on live models

Day 5 – Rejuvi Tattoo removal Training • • • • • •

How Rejuvi works? Consultation techniques and Paperwork Scar risk identification and management Contra-indications Aftercare requirements Practical implementation on live models

Franchisee Training - Business

Business Training - Week 2 Running a Redeem Skin Care clinic does not rely on technical ability alone. Redeem recognise that many of their potential new franchisees have little business knowledge with regards to establishing, or the day-to-day running of a new business. With the assistance of their own in house professional and experienced business advisor staff, a comprehensive training model has been established to ensure all new franchisees hold all the business knowledge necessary and ‘Redeem ways’ to operate their own successful and profitable Redeem Skin Care clinic :-

Day 1 – Business Approach

Day 4 – Challenges Ahead

• • • •

• •

• •

Finding premises The Corporate brand Business Tools Why ‘The Customer is King’ and how to keep them so? Scheduling (Appointments & business needs) Outline of Business plan & Cash flow forecasting

Day 2 - Sales & Marketing • • • • •

Target marketing Conventional Advertising Online Advertising Cost of Advertising Networking & Social Media

Day 3 – Accounts • • • • •

• •

Reviewing the regional competition ‘Stack it high, Sell it Cheap’, Benefits & Disadvantages S.W.O.T analysis (Strength, Weakness Opportunity, Weakness) Maintain the Redeem Franchise Model

Day 5 – Business planning • • •

Cash flow forecasting Writing & Keeping to the business plan Overview / Questions (What can be sold, how it will be packaged, purchasing of products, setting the price, Head office,etc)

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Understanding Profit & Loss Using the on-line Accounting software package Expenses Reports & Reporting Financing

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*Schedule is indicative only and may change accordingly.

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Tools & Equipment included in Franchise In order to ensure continuity of the quality standards and practices successfully established within the Redeem Skin Care clinics organisation the following tools & equipment are supplied as part of the franchise package. This package includes ALL the tools and materials to allow the franchisee to commence trading from day one:-



A fully digital Micro-pigmentation machine.



Portable treatment bed.



Portable products trolley.



Portable products case.



All pigments and consumables needed to maintain the average clinic for the first three months*



Uniforms and Branding.



Branded banner & poster pack.



5000 branded flyers (with Franchisee details).



A fully branded, integrated and comprehensive Redeem Web Site. *Consumables included in package are:- Needle Cartridges, Lancets, Sharps container, Latex Gloves, Face Masks, After care sachets, Pigment shades (15ml each), Rejuvi cream, Application brushes, Disposable aprons, Anaesthetic wipes or creams, Eye drops, Skin Marker, Pigment pot holder, pigments pots, Bottle of Saline, Hand wash products, Clinical waste bags, wound care pack, barrier film, plastic sleeves, antiseptic wipes, disinfectant wipes, cotton buds, tweezers, cling film.

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Investment requirement With a Redeem Skin Care Clinic franchise the franchisee is provided with all the necessary equipment required to employ the technical and practical requirements for both Semi Permanent Makeup and Rejuvi Tattoo removal from day one. The only thing remaining is the introduction of some administrative and legal services. 1.

Initial franchise fee

£10,950

2.

Laptop, Software, Printer

£750

3.

Telephone & Broadband

£250

4. Insurance

£500

5.

Professional Fees

£1,000

6.

Working capital provision

£1,500

Total initial investment required

£14,950

Items 2-6 are estimated figures only and are subject to geographic location and personal circumstances.

Financial Opportunities Profit & Loss

Year 1

Year 2

Year 3

Sales

£51,000.00

£60,000.00

£72,500.00

Materials

£7,600.00

£9,000.00

£11,000.00

Rent

£7,250.00

£7,450.00

£9,100.00

Advertising

£5,200.00

£6,000.00

£6,200.00

Transport

£4,200.00

£4,350,00

£5,000.00

Overheads

£1,500.00

£1,550.00

£2,000.00

Royalty 9%

£4,590.00

£5,400.00

£6,525.00

Advertising Royalty 3%

£1,530.00

£1,800.00

£2,175.00

£31,870.00

£35,550.00

£42,000.00

£19,130.00

£24,450.00

£30,500.00

37%

41%

Net profit Net profit %

42%

Although based on historic figures from our operating clinics the figures above are for illustrative purposes only and by no means constitute an actual forecast or guarantee of earnings. These figures also do not form any part of a contractual obligation. T E A M

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Franchise Locations

45

Western Isles

Grampian

44b

Highlands

45

Tayside

SCOTLAND

44a 43b

Fife 43a

Central

Lothian 17a

14

Borders

Strathclyde

17b

Northumberland

36 Tyne & Wear

Dumfries & Galloway

11 34b 34a Cleveland

42b

Durham Cumbria

42a

North Yorkshire

1C Derry/Londonderry Tyrone

41c

Fermanagh

41d

Lancashire

40b Antrim 40a

7

East Yorkshire

West Yorkshire

1b 3a3b 6 Manchester

1a

Merseyside

41b Armagh

Down

41a

Clwyd

35c

35b

Gwynedd

Cheshire

35a

South Yorks

Derbyshire

Lincolnshire

22

Nottinghamshire

18

19

23

Staffordshire

WALES Powys

46

39

24

Northants

Gloucester Oxford

Glamorgan

38

37

Avon

29

Wiltshire

27b

Somerset Devon

28

20

26a

33a 27a

Berkshire

10 Hampshire

Dorset

26b

13

Suffolk

Cambridge

25a

Bedford Bucks 25b

Worcester Gwent

Norfolk

Leicestershire

15 4a Midlands 4b Hereford & 33b

Shropshire

Dyfed

ENGLAND

2

21

Essex

9

12

Herts

31

London

Surrey

32

Sussex

Kent

8

16

30

Cornwall

WD

EN

5GHA UB

W5a WC

TW

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NW

N

IG

EC

5c

SW KT 5F

5d

5b E

CR

RM

SE

5E

BR

DA

1a East Yorkshire 1b West Yorkshire 1c North Yorkshire 2 South Yorkshire 3a Manchester (east) 3b Manchester (West) 4a Midlands (east) 4b Midlands (West) 5a London (NW,WC,W) 5b London (N,EC,E) 5c London (SW,SM,SE) 5d London (WN,IG,RM) 5E London (CR,BR,DA) 5F London (TW,KT) 5G London (WD,HA,UB) 6 Merseyside 7 Lancashire 8 Kent 9 Essex 10 Hampshire 11 Tyne & Wear 12 Hertfordshire 13 Norfolk 14 Strathclyde 15 Staffordshire 16 Sussex 17a Lothian 17b Borders 18 Nottinghamshire 19 Derbyshire 20 Devon 21 Suffolk 22 Lincolnshire 23 Leicestershire 24 Northamptonshire 25a Cambridgeshire 25b Bedfordshire 26a Oxfordshire 26b Buckinghamshire 27a Avon 27b Wiltshire 28 Cornwall 29 Somerset 30 Dorset 31 Berkshire 32 Surrey 33a Gloucestershire 33b Hereford & Worcester 34a Durham 34b Cleveland 35a Cheshire 35b Clwyd 35c Gwynedd 36 Northumberland 37 Gwent 38 Glamorgan 39 Dyfed 40a Antrim 40b Derry 41a Down 41b Armagh 41c Tyrone 41d Fermanagh 42a Cumbria 42b Dumfries & Galloway 43a Fife 43b Central 44a Tayside 44b Grampian 45 Highlands & Western Isles 46 Powys

The taste of success From leaving a teaching career in June and having absolutely no beauty or Semi Permanent Makeup/ Tattoo Removal experience whatsoever Laura completed her training and began trading as Redeem clinics in July. By the end of August Laura’s turnover was in excess of £1000 per week. Full to capacity order books after only eight months meant having to seek staff in order not to disappoint potential customers with what was becoming unreasonably long waiting times. Within twelve months of establishing the Redeem business it quickly grew to being one of the single largest supplier of Semi Permanent Makeup and Tattoo Removal services within the whole of the Yorkshire region, having established one full time

clinic and a further four day clinics within the region. As well as Laura now being her own boss, by the end of the first year with Redeem clinics her earnings were at least twice as much as she saw from supply teaching. Money is not the only reward Laura receives from her Redeem clinic business, she also has delight in the customer satisfaction she receives. Many clients go out of their way to express their delight with the Redeem service. Below are some of the Testimonials Redeem have received.

Testimonials

Wendy, Rotherham. “I had my eyebrows tattooed with Redeem and I would like to let everyone know how pleased I am with them. The service I received was excellent from my first contact with Redeem by email to the actual day of my procedure. I was treated very well, and to say I am pleased with my new eyebrows is an understatement I constantly tell people that I had them tattooed and am very proud of the fact and no one can tell they are not my own. Once again I Thank You for making me feel a million dollars.” Colleen, Halifax. “I’d just like to say my experience with yourself at Redeem Clinic was brilliant. I felt totally at ease as soon as I arrived. You explained everything so clearly and your advice on colour & shape was really helpful. My eyeliner treatment has now settled down nicely and I’m really pleased with the result. Family & friends have said how amazing it looks. I will be in touch in the future. Thanks again.” Sallie, Hull. “I can only be honest about my procedure and treatment I received from Redeem and yourself and I would give you 100%. My eyebrow tattoo procedure is wonderful, I am just coming to the end of my peeling stage and they look absolutely amazing even a lady who saw me today did not even know they were tattoo’s. I found you very friendly and made the procedure (which some may find daunting) easy to cope with, it is clear you have a very caring attitude and I thank you very much and I will definitely be rebooking next year for a top up and possible other permanent makeup procedures.” Mina & Sherry, Halifax. “Received excellent service and very happy with the result of the treatment that myself and my daughter have had. We will recommend Redeem Clinic to everybody.” Samantha, Leeds. “I am absolutely delighted with my results. You have made a fabulous job of the semi permanent makeup on my upper and lower lids, the colour is great and the definition lines are accurate and very neat. I was very happy with the price as I had one of your discount vouchers. Overall, I am very impressed.” See our website for many more similar client testimonials.

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Tel:- 01482 669014 Email:- [email protected] Web:- www.redeem-clinic.co.uk www.redeem-franchise.co.uk Head Office:- Redeem Clinic, Lynton House, 8-9 The Terrace, Church Street, Welton, HU15 1NJ

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