SEE IT COMING! NEW TRENDS IN VISION TECHNOLOGY September 18, 2014
Andrew Karp Group Editor, Lenses and Technology Jobson Optical Group 20/20 & Vision Monday
1
Optical Lab Division / Vision Expo West 2014
9/18/2014
TAKING IT PERSONALLY
How consumer trends are impacting eyewear
Consumer Trends
Customization‐ Personalization
2
Optical Lab Division / Vision Expo West 2014
9/18/2014
Consumer Trends
Mass Customization (MC)
Consumer Trends MC is “… the technologies and systems to deliver goods and services that meet individual customers needs with near mass production efficiency.” “The Customer Centric Enterprise: Advances in Mass Customization and Personalization,” Mitchell M. Tseng, Frank T. Piller
3
Optical Lab Division / Vision Expo West 2014
9/18/2014
Consumer Trends “The competitive advantage of mass customization is based on combining the efficiency of mass production with the differentiation possibilities of customization.” Tseng and Piller
Consumer Trends MC requires active participation of customer as “co‐designer.” Tseng and Piller
4
Optical Lab Division / Vision Expo West 2014
9/18/2014
Consumer Trends Made‐to‐Measure (Tailored Customization) “Made‐to‐measure” means making something new from a stock pattern in a stock fabric, but altered to a person’s measurements.” “Custom‐Made Is Spreading Far Beyond Savile Row” by David Colman, Dress Codes, New York Times, Style section, Feb. 4, 2010
TAKING IT PERSONALLY
Additive Manufacturing/ 3D Printing
5
Optical Lab Division / Vision Expo West 2014
9/18/2014
TAKING IT PERSONALLY
MakerBot Thingaverse
Thingaverse
6
Optical Lab Division / Vision Expo West 2014
9/18/2014
Protos 3D Printed Glasses
Protos • Algorithm tailors frames to wearer’s unique features and style with just two pictures • Includes Rx lenses or non‐Rx polarized sun lenses • Fast and free returns • Works with insurance
7
Optical Lab Division / Vision Expo West 2014
9/18/2014
LuxExcel
Customization Personalization
Variable Focus Eyewear
8
Optical Lab Division / Vision Expo West 2014
9/18/2014
Adlens Hemisphere
Adlens Adjustables
9
Optical Lab Division / Vision Expo West 2014
9/18/2014
Adlens Focuss
Customization‐Personalization in Progressive Lenses
•Optimized •Customized •Personalized
10
Optical Lab Division / Vision Expo West 2014
9/18/2014
Personalization in Electronic Vision Technology
Eyewear and the eye itself are becoming vehicles for new technologies…
11
Optical Lab Division / Vision Expo West 2014
9/18/2014
2 Eye Vision Technologies Raised to the Next Power
12
Optical Lab Division / Vision Expo West 2014
9/18/2014
Personalized Vision
SMART GLASSES
Smart Glasses • Entertainment • Business • Occupational/Industrial • Healthcare/Medical • Military
13
Optical Lab Division / Vision Expo West 2014
9/18/2014
Wearables Market Global wearable ‘Smart Glasses’ shipments will reach 10 million per year by 2018, compared to an estimated 87,000 in 2013. Source: Juniper Research
Wearables Market Wearables sales are expected to triple by 2016, before reaching $53.2 billion by 2019, more than 10 times current levels. The market will be driven by an increase in sales of premium smart watches and smart glasses over the next five years. Source: Juniper Research, Sept. 2014
14
Optical Lab Division / Vision Expo West 2014
9/18/2014
Wearables Market
Wearables are a part of the larger trend in Customization‐ Personalization.
Wearables Market Two types of Smart Glasses • Virtual Reality (VR) • Augmented Reality (AR)
15
Optical Lab Division / Vision Expo West 2014
9/18/2014
Google Glass
General Purpose Smart Glasses
16
Optical Lab Division / Vision Expo West 2014
9/18/2014
E Epiphany Smart Glasses
Epiphany Smart Glasses
17
Optical Lab Division / Vision Expo West 2014
9/18/2014
Laforge Optical
ENTERTAINMENT
18
Optical Lab Division / Vision Expo West 2014
9/18/2014
Epson Moverio BT‐200
Zeiss cinemizer
19
Optical Lab Division / Vision Expo West 2014
9/18/2014
Meta Pro
Oculus Rift
20
Optical Lab Division / Vision Expo West 2014
9/18/2014
DropShades
SPORTS & OUTDOORS
21
Optical Lab Division / Vision Expo West 2014
9/18/2014
4iiii
4iiii
22
Optical Lab Division / Vision Expo West 2014
9/18/2014
I Instabeat SwimGoggles
Pivothead
23
Optical Lab Division / Vision Expo West 2014
9/18/2014
Liquid Image
Zeal Optics Z3 Goggle with Recon Display
24
Optical Lab Division / Vision Expo West 2014
9/18/2014
Recon Display
Oakley Airwave with Recon Display
25
Optical Lab Division / Vision Expo West 2014
9/18/2014
Personalized Vision
Healthcare/Medical
Surgeon Using Glass
26
Optical Lab Division / Vision Expo West 2014
9/18/2014
Matt Alpert, OD
Evena
27
Optical Lab Division / Vision Expo West 2014
9/18/2014
Amblyz Xpand
Xpand Anti‐Motion Sickness Glasses
28
Optical Lab Division / Vision Expo West 2014
9/18/2014
PSiO Relaxation Glasses
Orcam
29
Optical Lab Division / Vision Expo West 2014
9/18/2014
INDUSTRIAL
Gaze Controlled OLED Data Glasses
30
Optical Lab Division / Vision Expo West 2014
9/18/2014
Vu Vuzix M‐100 Smart Glasses
Honeywell/Uvex
31
Optical Lab Division / Vision Expo West 2014
9/18/2014
CONTACT LENSES
Alcon Google Prototype
32
Optical Lab Division / Vision Expo West 2014
9/18/2014
Customization‐Personalization
“Google, Novartis ready to make reading glasses obsolete” Headline from Fortune magazine interview with Alcon’s new global chief, Jeff George July 17, 2014
Alcon Google Prototype “Effectively the way the technology works is that you have photo diodes which are sensors that are embedded into the contact lens that interact with the amount of light that is coming into the eye and interact with your down‐gaze or your up‐gaze, which controls how much light is coming in based on where your eyelid is. The sensor technology is able then to wirelessly send a signal to a liquid crystal, which is embedded between two layers of a contact lens. Then that liquid crystal would adjust for either looking out in distance or looking in near field. That technology is something that’s really really quite interesting to us.” Jeff George, Alcon