SCOTLAND: WHERE GREAT FOOD & DRINK COMES NATURALLY February 2016
Scotland has a thriving food and drink industry, with exports worth £5.1bn in 2014, it is in demand the world over. But we’re hungry for more success – with new industry targets for 2017 of reaching £16.5bn turnover (and £7.1bn worth of exports). We have the resources in place to make that
SCOTLAND HAS: 1. Beautiful, unspoilt landscapes, fertile land and clean air, which together offer a bountiful natural larder. 2. Worldwide acclaim as the ‘Home of Whisky’. 3. A reputation for luxury food and drink products that grace the tables of restaurants worldwide. 4. Iconic and intrinsically Scottish food and drink products, that are revered globally. 5. A government that creates the conditions for the industry to flourish, including ever improving collaboration via the Scotland Food and Drink Partnership.
achievable: strong primary and manufacturing sectors, a thriving research and development community, food and drink experts embedded in key international markets and a fantastic natural larder. In fact, food and drink is so important to us that 2015 was themed Year of Food and Drink,
a 12-month long celebration of our fantastic produce. Add to the mix people who share our passion and ambition to meet increasing worldwide demand for a fantastic eating and drinking experience, it’s no surprise Scotland is developing a reputation as a Land of Food and Drink.
1. UNSPOILT LANDSCAPES, FERTILE LAND AND CLEAN AIR CREATE A NATURAL LARDER Scotland is a country that is blessed with an abundance of natural resources. From our beautiful coastline to our hilly green landscapes, Scotland’s topography makes for a bountiful natural larder. Scotland’s food and drink manufacturing has grown significantly since devolution, with turnover and GVA up 60% and 92% respectively, over the period 1999 to 2013. Scotland is one of the largest seafood producers in Europe, and the third largest producer of farmed Atlantic salmon in the world, exporting from all over the UK to over 60 countries. Scotland is also committed to managing
its natural resources, conserving fish stocks and playing a meaningful role in improving global food security, through its implementation of the discard ban. Our industry benefits from centuries of tradition and farming expertise, with Scotland the birthplace of some of the main beef breeds in the world – including Aberdeen Angus, Galloway and Highland. We now produce nearly 30% of the UK’s breeding cattle with the sector worth over £700m a year. We see a fair amount of rain in Scotland! But all that water means green fertile landscapes that are perfect for grazing and growing – not to mention amazing whisky.
RR. SPINK & SONS • RR. Spink & Sons source the finest Scottish salmon and loch trout, prepared by hand to deliver tasty, quality, sustainable fish. • A family company founded in Arbroath in 1715, RR.Spink & Sons have 300 years’ worth of history and passion about Scotland’s most popular food exports. • Over the past 2 years the Dawnfresh Group has exported products to over 16 countries across the globe, including the USA, Canada, UAE, The Netherlands, Germany, Russia and Italy. As a result, RR. Spink & Sons will launch their range of smoked fish into the USA, Europe and the Far East in 2016.
Scottish producers grow 3,000 tonnes of raspberries and 25,000 tonnes of strawberries each year.
2. THE HOME OF WHISKY It’s beyond dispute that whisky is one of Scotland’s most famous exports. Sold in around 200 markets worldwide, whisky or ‘uisge beatha’ in Scottish Gaelic (meaning the water of life) accounts for 78% of Scotland’s food and drink export market. With global value of £3.9bn in 2013, whisky exports earn £125 every second. Scotland’s whisky traditions are no accident. Our natural resources and diverse geology have helped make Scotch Whisky what it is today. From the smoky peatiness of Islay malts through to the lighter but more complex malts of Speyside, our range of whiskies from 115 distilleries, is beyond compare.
38 BOTTLES OF SCOTCH WHISKY ARE SHIPPED OVERSEAS EACH SECOND
SCOTCH WHISKY ACCOUNTS FOR ALMOST ¼ OF ALL UK FOOD AND DRINK EXPORTS
MORE SCOTCH WHISKY IS SOLD IN 1 MONTH IN FRANCE THAN COGNAC IN A YEAR
SCOTLAND’S INTERNATIONAL CENTRE FOR BREWING AND DISTILLING IS THE UK’S ONLY INSTITUTION TO OFFER HONOURS AND MASTERS DEGREES IN THE FIELD
CELEBRATING SCOTLAND’S FINEST EXPORT Scotch Whisky is enjoyed around the world. From Shanghai to San Francisco, Toronto to Tasmania. Singapore is the ninth biggest importer of Scotch Whisky with £39.7m of sales in 2014, so it’s no surprise that in 2015, the first ever Johnnie Walker House in Southeast Asia was opened at Singapore’s Changi Airport. The opening marks the seventh addition to an expanding international network of Johnnie Walker whisky embassies, and joins illustrious company alongside Beijing, Shanghai, Chengdu and Seoul amongst other hand-picked locations for Johnnie Walker’s whisky embassies. Singapore offers a multi-sensory embassy for luxury blended Scotch whisky, designed to educate and inspire travellers within an engaging shopping experience. The Johnnie Walker House retail boutique at Changi Airport encapsulates the history, provenance and pioneering spirit of Johnnie Walker, offering striking wall installations, deluxe mentoring spaces and bespoke whisky experiences.
3. LUXURY FOOD AND DRINK THAT GRACES TOP RESTAURANT TABLES WORLDWIDE Scotland’s success story as a food and drink exporter just grows and grows. Our original industry-set target for exports was broken six years early. The new target of £7.1bn by 2017 sets out clearly the ambition that the Scottish food and drink sector has for the future in expanding internationalisation. Did you know?
• One third of the world’s langoustine are sourced in Scotland. •S cottish Salmon was the first foreign product to gain France’s prestigious ‘Label Rouge’ quality mark. • Scottish Tea has been crowned the finest in the world, with the Dalreoch Estate Smoked White tea, grown in Amulree, Perthshire, winning the Gold Award of the 2015 Salon du Thé in Paris.
• In 1970, there were just 11 breweries in Scotland; now there are more than 90 brewers in Scotland producing a wide variety of specialist beers. ONE OF AMERICA’S LEADING ACTIVE LIFESTYLE MAGAZINES – OUTSIDE – HAS SELECTED SCOTLAND IN ITS ANNUAL ‘BEST OF’ TRAVEL AWARDS AS THE BEST PLACE TO EAT AND DRINK IN THE WORLD
© Mark Millar/Tom Kitchin
SCOTTISH LANGOUSTINE HAVE BEEN USED IN THE WORLD CHEFS GLOBAL CHALLENGE IN 2012, 2013 AND 2014
• Tom Kitchin is Scotland’s youngest Michelin-starred chef achieving a star aged only 29. He has a passion for using the finest, freshest seasonal produce, taking ingredients straight ‘from Nature to Plate’. • Tom is a champion for the very best quality ingredients available from Scotland’s fantastic larder, ensuring that his restaurant is supplied with seasonal produce every day. • Tom has worked at some of the world’s top restaurants from La Tante Claire in London and Restaurant Guy Savoy in Paris to Alain Ducasse’s Le Louis XV restaurant in Monte Carlo – although his search for the world’s finest produce is a lot closer to home. Tom said “Scotland has a wealth of produce, which can be found in our glens, lochs and our mountains. In Scotland, we’re lucky to have a natural larder on our doorstep, and I enjoy being creative to infuse different ingredients and present dishes which showcase the best that Scotland has to offer.” © Mark Millar/Tom Kitchin
4. ICONIC SCOTTISH FOOD AND DRINK PRODUCTS, REVERED GLOBALLY In Scotland we’re naturally very proud of our quality produce and, over the years, we’ve worked hard to preserve and protect our status as a producer of exceptional food and drink in the world. •S cotch Beef is one of our most sought after ingredients. From fine Aberdeen Angus to Galloway, all Scotch Beef is grass-fed, hormone-free and sustainably-farmed. • Scotch Beef and Lamb were among the first European red meat products to receive Protected Geographical Indication (PGI) status back in 1996, putting them in the same category as products such as Champagne and Parma Ham. • Scottish Farmed Salmon was granted PGI status in 2004. • Scotch Whisky is defined in UK law and protected at European Union and World Trade Organisation level as a ‘geographical indication’.
SOME SCOTTISH PRODUCTS WITH
PROTECTED STATUS
SCOTCH
BEEF SCOTCH
LAMB SCOTCH WHISKY SCOTTISH
FARMED SALMON
STORNOWAY
BLACK
PUDDING ARBROATH
SMOKIES
ORKNEY SCOTTISH
ISLAND
CHEDDAR THE YEAR OF FOOD AND DRINK 2015 • The theme of food and drink has proved to be hugely popular, encouraging visitors and Scots to look out for local produce on the menu at restaurants, cafes and bars and at over 200 events and festivals that have been supported across the country. • A Food Charter for Events was created as part of the Glasgow 2014 Commonwealth Games and this was developed into Scotland’s Food Charter for Events in the Year of Food and Drink with over 70 events signing up to the charter in 2015. • During the Year of Food and Drink 2015, the number of Scottish businesses who joined Taste Our Best – VisitScotland’s accreditation scheme which recognises and celebrates businesses who provide locally sourced, quality food and drink, reached 1000.
5. A GOVERNMENT THAT CREATES THE CONDITIONS FOR THE INDUSTRY TO FLOURISH
Thriving food and drink businesses To date, The Scottish Government has facilitated: play a vital role in Scotland’s economic success and future • £1.6m into a Market Driven Supply prosperity as a nation. Chain project over 2014-18 to help unlock some of the biggest This is why the Scottish and most lucrative market Government and partners are opportunities for the Scottish doing everything possible to help food and drink sector. Scottish food and drink businesses to compete successfully and grow. • More than £2m support for the domestic market over 2013-16 The next phase of Scotland’s to promote food tourism, farmers national food and drink policy markets, food festivals and other articulates an aspiration that local food events. Scotland should become a Good Food Nation, a Land of Food and • Beef 2020 – £45m of extra Scottish Drink, not only in what we as a Government funding has been nation produce but also in what set aside for the implementation we buy, serve and eat. We want of the Beef Efficiency Scheme. food to be a key part of what BES will utilise Scotland’s worldmakes the people of Scotland class research in genomics to proud of their country. increase the genetic value, and sustainability of the Scottish The food and drink industry beef herd whilst reducing its contributes heavily to the Scottish environmental impact. economy and the industry has set ambitious targets for growth. • The work of the Dairy Growth To help achieve this, a new Board continues with progress leadership body, Scotland Food being made on many of the & Drink was established in 2007 recommendations set out in alongside targeted support for the the Dairy Action Plan. In addition Scottish Dairy, Poultry, Red Meat the Scottish Government/Dairy and Seafood sectors. Co-funded online Scottish Dairy Hub is increasingly regarded as the “go to” place for information and advice for farmers and others interested in the dairy sector.
£47M
The Food Processing Cooperation and Marketing Grant Scheme has awarded grants to 172 projects worth up to £47m, supporting investment of £161m and aims to safeguard or create 8500 jobs. A further £70m will be allocated through this scheme over 2014-20 to support the food sector.
£4.5M
Export Strategy Plan – a £4.5m investment over 5 years in food and drink experts who will be embedded in our key international markets.