SCF BLACK SEA TALL SHIPS REGATTA 2014

SCF BLACK SEA TALL SHIPS REGATTA 2014 PROJECT DESCRIPTION

Varna 30.04-03.05.14 Novorossiysk 9-12.05.14

Sochi Constanta

14-18.05.14 24-27.05.14

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Content 1. Project description 1.1.

Origins

1.2.

Patronage

1.3. 1.4.

Purpose Programme

1.5. 1.6.

Organizers. Participants. Target Audience Promotion of the Event

2. On-shore activities 2.1.

In-Port programme

3. Moodboards

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Project Description

Origins The first of these events (called then Operation Sail and Cutty Sark) were more than 50 years ago (1956), and they have grown in size and prestige ever since. Today, they routinely attract a fleet of 80 - 100+ sail training vessels from circa 30 countries, 6 - 8,000 trainees from circa 50 countries, 3 - 4 million visitors and 300 - 400 media representatives to the four/ five host ports, and occasional Royal patronage. The Tall Ships Races are planned four years in advance with the route carefully selected to enable visits to different sea areas around Europe, from the Baltic to the Mediterranean.

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Patronage The President of Russian Federation Mr.V.Putin has officially agreed to be the Patron of the Regatta.

Other Patrons: Rosen Plevneliev, President of the Republic of Bulgaria Traian Băsescu, the President of Romania

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Originality •

The regatta will pass for the first time along the Black Sea coast.

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Regatta calling to Novorossiysk will be devoted to admirals to M. P. Lazarev, L.M. Serebryakov and general N.N. Rajevski.

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The Russian big sailing vessels of class "A" - "Sedov", "Krusenstern", “Mir", “Nadezhda” will take part in the regatta.

Purpose SCF Black Sea Tall Ships Regatta 2014 is a unique maritime event set to open the south door to the international guests. It will take place on the Black Sea in May 2014 in Sochi and Novorossiysk. Main purpose of hosting the SCF Tall Ships Races 2014 is the development and education of young people through the sail training experience, regardless of nationality, culture, religion, gender or social background.

There are many economic, social and communityoriented reasons why Sochi and Novorossiysk will become Host Ports for The Black Sea Tall Ships Races. Traditionally, huge crowds (from many hundreds of thousands to well over a million) visit a port during the event, bringing welcome income to the port, city and local businesses, plenty of national and international media attention, and a range of opportunities for community involvement and enjoyment.

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Races Programme Opening: Varna April 30 – May 3, 2014 Race 1: Varna - Novorossiysk May 3 – 9, 2014 Novorossiysk activities: May 9 – 12, 2014 Cruise-in Company: Novorossiysk - Sochi May 12 – 14, 2014 Sochi activities: May 14 – 18, 2014 Race 2: Sochi – Constanta May 18 – 24, 2014 Closing: Constanta activities May 24 – 27, 2014

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Organizers. Participants. Target Audience. Organizers: Sail Training International formed in early 2002 in UK and having been granted charitable status in early 2003 – is the official organizer of SCF Black Sea Tall Ships Races 2014. The Event is officially presented by OAO Sovcomflot with the help of non-for-profit organization Sochi Marine Club. Supported by: Russian Federation Government Ministry of Transport of RF City Administration of Krasnodar Region City Administrations of Sochi and Novorossiysk Participants: Aroud 50 sailing ships from more then 20 countries of A,B,C,D classes, including 4 famous Russian tall ships: Mir, Kruzenshtern, Sedov, and Nadezhda, Romania's Mircea, celebrating its 75-year jubilee in 2014, will also participate, along with two other Romanian tall ships: Adornate and Apolodor. Bulgaria will be represented by Kaliakra and Royal Helena. Rah Nawad, from Pakistan and others are expected to join the fleet from all over the world. Crew members: over 2000 sailors aged 15-25. Target Audience: All+ with focus on youth, originally from Moscow, St.Petersburg, Sochi, Novorossiysk.

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Promotion of the Event TV: Format: TV news, documentary footage, announcements Distribution: 500+ channels in Russian and Europe Reach: over 160 mln households Printed and online media: Format: reportages, press-releases, newsletters, advertising banners Targets: business, social, specialized media platforms Geography: Russia, Europe Outdoor: Format: street signs, billboards Geography: Varna, Sochi, Novorossiysk, Constanta

Main informational partner: VEDOMOSTI

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On shore activities

Main Idea •

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Being a prestigious bright and socially important sea event the SCF Black Sea Tall Ships Races 2014 will become the first and the most important public sea based holiday which will become the traditional annual event in Russia based in the biggest Russian resort city Sochi. Internationally important cultural event drawn to promote Russia as a powerful, modern and healthy country with modern and large navigation infrastructure. Sailing is adventurous and entertaining not only for elite, but for much greater audience with no age, status or income limitations being exciting and challenging for young and active people. Participation of the political and business representatives in the Regatta would allow the companies or organizations they represent to change the public perception, image or awareness and loyalty level towards them.

• The following programme will be held in EACH port

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In-port programme. Day 1. •

Official Welcome Ceremony in each Port (public)

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Captains Banquet (closed)

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Opening of vessels for visit

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Actions of sponsors and partners of the Regatta

In-port programme. Day 2. •

Sport competitions among crew members entertainment, concerts, children activities (public)

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Crew Parade (public)

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Prize-giving Ceremony (public)

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Night show and party for crew members (closed)

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Sea Music Festival. Day 1. Headliner Markscheider Kunst (preliminary)

In-port programme. Day 3. •

Excursions in Sochi, Novorossiysk for crew members (closed)

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Gala-dinner for ships officers, sponsors and other VIPs by Mayor of the City (closed)

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Entertainment show + fireworks (public)

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Sea Music Festival. Day 2.

In-port programme. Day 4. •

Exit of sailing vessels

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Parade of Sails

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Race start

Moodboard

Moodboard

Moodboard

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Moodboard

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Moodboard

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Thank you