2014 SUSAN G. KOMEN BRAINERD LAKES RACE FOR THE CURE®

SPONSORSHIP OPPORTUNITIES SATURDAY, JUNE 28, 2014 HOST SITE: Forestview Middle School Baxter, Minnesota

WE LIVE HERE. WE RACE HERE. WE SAVE LIVES HERE!

in finding the cures, in your community Will you stand up and support a promise made between two sisters nearly 30 years ago and help find the cures for breast cancer? More than nine Minnesota women a day hear the words, “You have breast cancer” and nearly two Minnesota women die from breast cancer each day. When you invest in the Susan G. Komen Brainerd Lakes Race for the Cure® sponsorship, you invest in the lives of the people closest to you, the people of your community, your family, colleagues, neighbors and friends. This year, the Komen Brainerd Lakes Race for the Cure® celebrates its 15th annual Race! Thousands of participants, local and national corporations, and the support of the Brainerd Lakes community have established this event as the best of its kind, raising thousands of dollars in our quest to cure breast cancer by funding life saving research and local breast health programs and services. We invite you to join us on our mission to end breast cancer by becoming a 2014 Brainerd Lakes Race for the Cure® sponsor.

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OUR PROMISE

To save lives and end breast cancer forever by empowering people, ensuring quality care for all, and energizing science to find the cures. BENEFITS OF INVOLVEMENT Based on your level of sponsorship, your company may: • Receive high visibility before the event and on Race Day • Reach an audience of more than 2,200 participants and spectators on one day • Test-market and showcase products • Build employee morale and company pride • Retain and increase customer loyalty • Align yourself with one of the top fundraising events in Minnesota

CAUSE MARKETING MATTERS A Cone/Duke University Behavioral Case Study revealed that American consumers continue to have high philanthropic expectations for companies even amidst the current economic situation. • 79% of respondents said they would likely switch from one brand to another, when price and quality are about equal, if that brand is associated with a good cause. • When replicating the study online, results revealed that participants spent nearly twice as long reviewing cause-related ads versus general corporate advertisements, resulting in a 19% sales lift. Consumers have an interest in corporate responsibility and they act on it.

ABOUT SUSAN G. KOMEN® Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen®, now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer. To date, Komen has invested over $2.2 billion in breast cancer research and community programs and promises to invest another $1 billion by 2017. For more information about Susan G. Komen, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN .

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SUPPORTING OUR PROMISE USE OF FUNDS

GRANTING FUNDS

Our objective is to provide maximum return to support our promise of saving lives and ending breast cancer forever.

The Komen Brainerd Lakes Race for the Cure®, along with other events and donations, supports our Grants Program. Komen Minnesota grants funds to Minnesota nonprofit organizations for innovative programs in the areas of breast health and breast cancer screening, treatment, support, survivorship and health care delivery/systems change, especially among those who are disproportionately affected by this disease in the state of Minnesota. In addition, 25% of our net funds are directed to Komen’s Grants Program for groundbreaking breast cancer research.

Up to 75% of the net funds raised through the Race and other Komen MN events stay right here in Minnesota. In 2013, we distributed more than $1.7 million to help fund national research and statewide breast cancer screening, education, breast cancer awareness, outreach, and treatment programs targeting medically underserved Minnesota women and men. Total administrative and fundraising expenses in 2013 were a low 14% of total revenue, which enables us to maximize your investment in the battle against breast cancer. A minimum of 25% of net funds support the national Susan G. Komen® Grants Program to fund research. 14% Expenses

86% Mission

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Since 1993, Komen Minnesota has raised more than $37 million in the fight against breast cancer. Thousands of Minnesota women and men who could not afford breast health care have received services as a result of funds raised through Susan G. Komen® Minnesota each year. Please visit our web site: komenminnesota.org or call 952-746-1760 for a complete history of grant recipients.

WAYS TO SPONSOR The Race offers several opportunities at a variety of levels to match your company’s marketing goals and budget. Encourage hope. Grant opportunities. Dare to imagine a world without breast cancer. CORPORATE SPONSORSHIP PACKAGES BROAD REACH (See page 7 for details.) Corporate Sponsorship Packages allow you full participation in all aspects of the Race. As excitement and public awareness build, depending upon your level of sponsorship, your name or logo may be on T-shirts, Race posters, the Komen Brainerd Lakes Race for the Cure web site, and Race entry brochures. On Race Day, you will reach an audience of more than 2,200 people with your message, via on-site presence with signage.

TARGETED MARKETING PACKAGES SELECT AUDIENCES (See pages 8 & 9 for details.) Targeted Marketing Packages allow you to market your message toward a more specific audience within the Race. Your company may choose to sponsor a portion of the Race festivities, thereby gaining direct access to a select group of Race participants.

Please contact Pat at [email protected] or 218-825-8406 for more information about any of these packages.

EXCEPTIONAL EXPOSURE

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The finish line is a cure for breast cancer. RUN & WALK!

GET INVOLVED. GET INSPIRED!

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CORPORATE SPONSORSHIP BENEFITS COMPANY VISIBILITY

Presenting: Platinum: $10,000 $7,500

2,200 Race participant bibs

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Susan G. Komen Race for the Cure® logo may be used on sponsor’s web site, print or media ads with pre-approval of Race Committee

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V.I.P. Parking at Race site

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Tailored breast health presentation for employees

Display company banners along Race course, as provided by sponsor

Silver: $3,000

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Bronze: Pink Ribbon: $1,500 $500

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Speaker spotlight in Race Day program

Gold: $5,000

5 banners

3 banners 2 banners 1 banner

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3,000 Race entry brochures (deadline 2/18/14)

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Race posters distributed throughout the Brainerd Lakes area

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10 X 30

10 X 20

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Name in broadcast Race ads as sponsor

Recognition along Race course

Booth Space at Race with sponsor name signage (staffed by sponsor) 20 X 30 2,200 Race T-shirts

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Recognition on Brainerd Lakes Race for the Cure® web site

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Recognition on Race Day program

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Survivor goody bag insert opportunity

Logo size and placement is commensurate with sponsorship level.

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TARGETED MARKETING PACKAGES **First right of refusal from previous year’s sponsor on all packages** SURVIVOR RECOGNITION SPONSOR: $1,500

REACH: OVER 2,200 PARTICIPANTS, 170 OF WHOM ARE SURVIVORS Help make Race Day special for our breast cancer Survivors. • All of the benefits of a Bronze sponsorship • Recognition on 20 X 30 Survivor Tent • Logo on Survivor page of the Brainerd Lakes Race for the Cure® web site

PINK HONOR ROLL SPONSORSHIP: $700

REACH: TOP FUNDRAISERS AND DONORS Recognize the tremendous generosity of those that truly make an IMPACT in the community-our top fundraisers and donors. • All of the benefits of a Pink Ribbon sponsorship • Opportunity to host the annual Pink Honor Roll celebration • Recognition on the Pink Honor Roll page of the Brainerd Lakes Race for the Cure® web site • Opportunity to distribute premium products to Pink Honor Roll members • Recognition on Pink Honor Roll event invitation • Recognition on Pink Honor Roll signage at Pink Honor Roll event and on Race weekend • Recognition on Pink Honor Roll T-shirts

RUNNER RECOGNITION SPONSORSHIP: $600

REACH: ALL RACE PARTICIPANTS WITH FOCUS ON OVER 500 RUNNERS • All of the benefits of a Pink Ribbon sponsorship • Recognition on the back of 5K Race medals • Signage recognition during runner reward ceremony

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VOLUNTEER SPONSOR: $200

REACH: 200+ PRE-RACE AND RACE DAY VOLUNTEERS The Race for the Cure® would not be possible without the endless hard work of our amazing volunteers. Show your gratitude and applaud their efforts by sponsoring the volunteers. • Opportunity to provide a banner for the Volunteer check-in area Race week and Race Day • Recognition in letters and emails sent to Race volunteers • Opportunity to provide refreshments for volunteers on Race Day

RACE COURSE SPONSOR: KEY MARKER/CORNER PLACEMENT: $150

REACH: THOUSANDS OF RACE DAY PARTICIPANTS Help our Race participants show their love and support for all Moms or Survivors out there! Or, sponsor a mile marker to decorate and cheer on our Race participants. • Great Race Day visibility with opportunity to provide signage and for employees to serve as cheering squad at the Hug a Mom corner (Limited to 1 company.) • Great Race Day visibility with opportunity to provide signage and for employees to serve as cheering squad at the Hug a Survivor corner (Limited to 1 company.) • Great Race Day visibility with opportunity to provide signage and decoration for a mile marker (Limited to 2 companies.)

RACE COURSE SPONSOR: WATER STOP: $100 (LIMITED TO 3 COMPANIES)

REACH: THOUSANDS OF RACE DAY PARTICIPANTS Show your support for our runners and walkers by sponsoring a water stop on the Race course. • Opportunity to provide signage and decorate a water stop along the Race course • Opportunity for company employees to serve as cheering squad and serve water to Race participants

*All signage requires Race approval prior to printing.

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MPACT. THEY MADE ONE! Saturday, June 29, 2013 THANK YOU YEAR 2013 SPONSORS 14 pres ent ing

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Good Neighbor Home Health Care HealthSource Chiropractic and Progressive Wellness Midsota Plastic Surgeons PA Pink Ribbon Insurance Scott Amundson Photography LLC PINK RI BBON

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A WomAn’s ChoiCe • AmeriCinn of BAxter • BlACkridge BAnk • BrAinerd florAl digitAl ink design & grAphiCs • dr. CArol WinegAr • gl sports promotions mills Automotive group • nissWA sAnitAtion • poWer lodge premier pArty entertAinment • shep’s on sixth • viCtories in pink

2014 SUSAN G. KOMEN BRAINERD LAKES RACE FOR THE CURE® SUSAN G. KOMEN® MINNESOTA BOARD OF DIRECTORS: Val Hallgren, Board President Susan Klasen Albrecht Larry Berg Drew Backstrand Tufia Haddad, M.D. Peter Hasselquist Beth Pulsipher Doug Yee, M.D.

SUSAN G. KOMEN MINNESOTA STAFF: Executive Directors: David Egan & Char Plitman Director of Mission Initiatives: Denise Blumberg-Tendle Operations Director: Lanny Friedman Operations Coordinator: Jeanette Eike

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Mall of America 301 South Avenue Bloomington, MN 55425

WE LIVE HERE. WE RACE HERE. WE SAVE LIVES HERE! Brochure design courtesy of KDK Design, Stillwater, MN The Running Ribbon is a registered trademark of Susan G. Komen®