Samsung Digital Signage Display Solutions

Agenda

1. Large Format Displays Key Features Backlighting & ultra clear panel

Low wattage and cooler operation

Slim, lightweight design

Brighter, clearer pictures, text and video

Decrease in energy costs by 35 percent

Simplified installation

Built-in connections

Optional PIM

Optional Touch screen

Lowered equipment costs Less cable clutter

Internal transfer of power and signals that reduces cable clutter

Lowered equipment costs Less cable clutter

D Series

Premium DID

D series Summary

New Sleek & Slim Design

Quad Core

New UI Design

Built In Wifi(DH, DM) Wifi ready for DH

24/7 Reliability (DH, DM)

One Overlay for DH, DM, DB

Premium(24/7) Business Clear Panel is superior to Dynamic contents PE Series

DH/DM Series

Anti Glare Panel

Clear Panel

Superior to Static contents

Superior to Dynamic contents

Anti-Glare



Anti-Glare

Clear

 Clear

Example: Airport

Check in Counter

Time Table

Waiting Area

Security Check

Premium(24/7) Business Positioning PEC 700cd, Anti-Glare, 15mm Bezel, 35mm Depth Dual SSSP, PIM PC

TBD

DHD 700cd, Clear panel, 9.5mm Bezel,

LEC

49.9mm Depth, Quad SSSP, PIM PC

Mar

700cd, Anti-Glare(11%), 21mm Bezel, 52mm Depth No SSSP, PIM PC

Mar

DMD 24/7, 450cd, Clear panel, 9.5mm Bezel, 49.9mm Depth, Quad SSSP, SBB PC

2013

2014

Main Stream Positioning Positioning MEC 16/7, 450cd, 17mm Bezel, 35mm Depth, Dual SSSP

MDC

Mar

DBD

Jun

16/7, 350cd, 17mm Bezel, 93mm Depth, Dual SSSP

16/7, 350cd, 10mm Bezel, 49.9mm Depth, SSSP

EDC

EDD

Jan

350cd, No PC, VGA/HDMI

2013

Feb

350cd, SBB PC, +DVI/Comp./CVBS

2014

U Series

Video Wall

New Product – UDD : Ultra Narrow Bezel

2013

UDC 3.7mm

33% Reduced

2014

UDD

2.3mm

3.5mm

5.5mm 1.8mm

1.2mm

Simple & Easy – Stand alone VideoWall Extremely Simple USB Video Wall Make Video Wall with Only USB with DP loop in out DP Loop out

 NO PC for content playing

DP Loop out

 No DVD Player or SBB

PC

DP Loop out

Video Wall : Strengthening

Positioning Dec

UDD UDC

Mar

5.5mm B-to-B, 24/7, 700cd, ACM 1.0, Dual Core SSSP

3.5mm B-to-B, 24/7, 700cd,

3.5mm

ACM 2.0, Dual SSSP

UDC-B 5.5mm B-to-B, 24/7, 450cd, ACM 1.0

UEC

UED

Mar

PC-Less V/W

11mm B-to-B, 16/7, 500cd, Built in wifi

11mm B-to-B, 16/7, 500cd, 29.9mm Depth, ACM 1.0

2013

Mar

29.9mm Depth, ACM2.0, Quad SSSP

2014

L arge Size

Market Leading Product – Ultra Size

Positioning ME95C 16/7, 600cd, 13mm Bezel, 46mm Depth, Dual SSSP, PIM PC

DM82D

NEW

TBD

24/7, Quad SSSP, 500cd,

ME75C

Sep

10mm Bezel, 60mm Depth, PIM PC

16/7, 550cd, 13mm Bezel, 49mm Depth Dual SSSP, PIM PC

24/7

DM75D TBD

24/7, Quad SSSP, 450cd, 10mm Bezel, 56mm Depth, PIM PC

ED75C

Jun

ED75D

16/7, 370cd, 11mm Beel, 65mm Depth, VGA/HDMI

2013

Feb

Connectivity

16/7, 400cd, 65mm Depth VGA/HDMI/DVI/Component/CVBS

2014

Cloud Line up strategy

Cloud Line up – Zero Client TERA2321 Full Lineup 19”,22”,24” USB 2.0 x 4, DVI-I Out, D-SUB In, RS-232C



Stand USB 2.0 x 4, DVI-D Out, D-SUB Out, RS-232C



Box

Mar

USB 2.0 x 6, Display Port Out, DVI-I Out



2013

2014

Cloud Line up – Zero Client Box NX-N2 : Zero Client Box -Specification . TERA2321 Chipset

. DP Out, DVI-I Out, USB 2.0 x 6 . Gigabit Ethernet(RJ45) . Internal Speaker, MIC In, Headphone Out

- Resolution . Single Display : 2,560 x 1,600 (DP) . Dual Display : 1,920 x 1,200 (DP, DVI-I)

Cloud Line up – Thin Client Keep All-in-one, Stand, Box Lineup





TC AMD Radeon 6000 Series

2013

2014



2. Display Usage in VMB

2.1 Display Usage in Retail

2.1 Centralized management Digital Signage

Customized digital signage for over 300 Orange Shops About the client Orange is a leader company on the Romanian mobile telecom market, having over 10.394 million clients and revenues of 230 million euro.

For Orange, a technology pioneer, communication with target audience is a constant priority. In an ever changing world, where clients have already embraced the digital trend, choosing the most innovative tools for advertisement is fundamental to success on the market. Understanding that in-store traditional advertising is no longer enough for customer bonding, Orange knew it was time for digital changes.

Solution - use out of the box in-store digital tools to communicate with customers Orange was interested in upgrading the traditional in-store product promotion with something more powerful and versatile, than the original, outdated printed-posters. Thus, they have chosen Samsung to deploy a groundbreaking display solution in 300 Shops from all over the country. This powerful, eye-catching tool is able to broadcast HD pictures, videos and promotional information from Orange and its partners.

2.1 Centralized management Digital Signage

Customized digital signage for over 300 Orange Shops Key benefits include: • Vibrant colors and window visibility, even in full sunlight, through impressive number of lamps • Flexibility in updating campaign visuals, offers or product information locally or regionally, so as to better target prospective clients • This system allows store representative to instantly react to current market inquires and update their message. • Cost efficiency given that digital content is cheaper and easier to produce than traditional display • Increased shopper – retailer interaction

Results The digital signage solution implemented by Orange received better feedback from existing customers, and attracted new clients in Orange Shops. Brand awareness was revigorated, communication boosted and clients received up to date information about products and promotions. The rhythm of in-store campaigns is higher due to reduced costs. Orange stated revenue and traffic increase numbers, proving Samsung’s digital signage solution is a better selling system than traditional displays.

2.1 Centralized management Digital Signage

Digital Signage solution for over 300 shops Vodafone

Digital Signage solution for over 100 shops Deutsche Telekom

2.1 Centralized management Digital Signage

Promenada Mall - interactive digital signage solutions to increase store visibility and promote mall events and contests About the client Promenada shopping mall is one of the most ambitious Romanian retail projects of the last several years, being inaugurated in October 2013.

Challenge Currently, the biggest challenge faced by Promenada Mall is new customer attraction and brand loyalty. Achieving this objective is hampered by the intense competition on the market, and by its target needs and behavior, in constant search of best products, services and preferential treatment. Moreover, another challenge was increasing consumers footfall, while the majority of its clients form business visitors who come during lunch time, due to the proximity of Pipera.

Solution - focus on interactive digital signage solutions to increase store visibility and promote mall events and contests Samsung’s elegant Large Format Display chosen by Promenada Mall allow the broadcast of useful content (news, events, store information) that catch the eye of passerby.

2.1 Centralized management Digital Signage

Promenada Mall - interactive digital signage solutions to increase store visibility and promote mall events and contests Key benefits include: • • • • •

Video support for mall tenants indoor promotional campaigns Streaming live video of events happening on the malls top floor terrace, thus increasing events popularity and visibility Reaching consumers with impactful messages that increase store awareness Engaging shoppers with rich content and interactivity, thus increased the averaged time spend in the mall Simplifying display management with an integration-ready solution – accessible video wall management

Results Samsung’s complex digital signage solution brought numerous benefits to the retailer and its tenants. The system enables retailers to display specific information and promotion in a dynamic and eye-catching manner, and to increase visitors engagement. Nonetheless, with updated and personalized content, the quality of visitors experience increases significantly, encouraging them to spend more hours in the shopping center than before.

2.1 Centralized management Digital Signage

Baneasa Shopping City - Food and Entertainment Area immersive LFD solution About the client Baneasa Shopping City, inaugurated in 2008, is one of the largest malls in Bucharest, being a high-end retailer and attracting approximately 35 000 visitors daily.

Challenge Trying to please a premium audience is not an easy objective. Continuing to be the absolute leader when it comes to shopping and indoor entertainment in the north of the Capital, Baneasa Shopping City always strives to bring innovation closer to its visitors.

Solution: Entertainment and Food Area cutting edge video solution

With a desire to improve status-quo and attract new customers (business visitors, company teams), Baneasa Developments was in search of dynamic digital solution to better entertain visitors.

With this thought in mind, Baneasa Developments worked together with Samsung to implement a range of innovative displays in order to increase customer satisfaction and create an engaging, friendly experience.

After launching the mall’s Cinema, the next step to providing visitors with an positive experience was the upgrade of the Entertainment and Food Area, one of the most popular area in the shopping center. Samsung Large Format Displays offer visitors interactive personalized content through innovative technology.

2.1 Centralized management Digital Signage

Baneasa Shopping City - Food and Entertainment Area immersive LFD solution Key benefits include

Results

• Great platform for cinema trailers, upcoming events promotion and 3rd party advertising, through enhanced video quality • Dynamic menu boards, which engage customers with brilliant picture quality and reduce customers’ perceived wait time • Auto-switch function for game consoles – automated silent switch solution between advertisement and the game when the visitor is starting to use the device •Increased engagement of visitors through videos and quality content broadcasted in the Entertainment(bowling, billiard) area

Samsung’s integrated solution managed to improve customer ambiance and general satisfaction, according to feedback and client reports. • Optimal delivery of niche message to visitors, engaging content and digitalized menu • Reduced perceived wait time in the Food and Entertainment Area due to engaging content • Time and resources efficiency – process automation makes digital content easier to update and personalize • Reduced involvement of human resources in the process – increasing cost efficiency

2.1 Video Wall

Sun Plaza – the largest indoor full HD video wall in Europe

About the client Sun Plaza is one of the most popular shopping malls in Bucharest. It was inaugurated in 2010 and includes over 130 shops. create new customers’ experience through innovative technological approach and dynamic content Sun Plaza attracts weekly about 250,000 visitors, being the most preferred shopping and leisure destination in the south area of Bucharest. Most of its visitors are young families with small children and teenagers, a target age eager to spend their free time in an interactive manner.

In order to address exciting new experiences and transform the venue into a place worth spending more time, Sun Plaza decided to work together with Samsung to launch, the largest indoor full HD video wall in Europe.

Bucharest forms an intensively competitive market being a capital with about 10 shopping malls. In order to detach from competition, Sun Plaza needed new action to connect with its target needs and increase customer footfall, as well as brand loyalty.

A truly exhibit of innovation, the video wall measures 40 sqm and consists of 64 ultra-thin 46” monitors, with flawless resolution, 8 times larger than that of a cinema screen, that enables epic visuals and a striking dissemination channel for mall activities, advertising and exclusive media content.

2.1 Video Wall

Sun Plaza – the largest indoor full HD video wall in Europe Key benefits include: • High performance and integrated capacity to offer dynamic media content, from exclusive movies and documentaries to interactive videos, live news or access to most popular social networks. • Personalized customer experience, allowing users to interact directly with content video, or connect through social networks and games. • Advertising, retail promotion and exclusive content are presented in a state-of-the-art medium, capturing the attention

Results In November 2013, Samsung full HD video wall was installed on the 1 st floor Food Court walking area in Sun Plaza Shopping Center, becoming the center of attention, a clear focal point for mall visitors. Just one month after installation, Sun Plaza reported a record increase of 45% more visitors, in an ascending trend compared to previous years. Through the collaboration with Samsung, the shopping center demonstrated a personalized innovative approach, integrating high technology and providing visitors with a complete shopping and entertainment experience. The solution has generated massive buzz and media visibility.

2.2 Display Usage in Corporate

Corporate Large-sized room

UD55 3x3 Video Wall

Small-to-mid-sized room

MD65 / ME75 / ED65&75

Suggestion – Interactive Solution Facilitate communication between participants. Touch Overlay Option

Stains

Require separate space Writings cannot be saved Need to supply markers / erasers

No stains

Can mark on the material

Writings can be saved

ME/MD/ED + Touch Overlay + PIM (Set-back PC)

No need for separate markers / erasers

Benefit 1. – Usability Projector

LFD

Blurry

Sharp

High Resolution Bright

Dim I feel sleepy… zzz…

High Brightness

It’s too dim. Turn off the light!

I can concentrate better!

It’s clean and crisp!

Benefit 1. – Usability Projector Shadow

Shadow

Shadow-free

E-board

Dazzle

Dazzle

LFD

Dazzle-free

Benefit 2. – Manageability Projector

LFD

 Attach a mounting frame on the ceiling  Cabling work through the ceiling

 Installation is as easy as installing a TV

Installati on  Average life cycle of a lamp is 2,000 hrs  Continuous lamp replacement cost

Opera tion

ME65B 25kg

 No part replacement is required

Stack times

Stack times 5 4 3 2

1

1 1

2

3

4

5

Year

1

2

3

4

5

Year

※ 9 hours operation per day

Reference sites In-store Signage Solution The most effective way to increase the meetings efficiency.

Installation brief

Installation brief

- Customer : Price Waterhouse Coopers

- Customer : Raiffeisen Bank, ING Bank

Japan Tobacco International

2.3 Display Usage in Entertainment

Entertainment industry Cinema City The biggest cinema chain in Romania is using Samsung LFD to promote movies and snacks . Cinema City is the fist cinema in Romania who chose to have a fully digital menu board instead of lighted boxes

New coming chain of cinemas is using Samsung LFD’s to promote movies and they’re products. In order to have a fresh approach CineGrand to install in the lobby a 3X3 slim bezel video wall

Novomatic Newcomer in video lottery market ,chose Samsung as strategic partner to use 40” professional display to update real-time in their locations the jackpot

3. Samsung Software Solution: MagicInfo-i An easy-to-use, embedded signage solution for bigger business presence with impactful digital displays.

3.1. Samsung MagicInfo-i Author User can manage and reuse the contents intuitively. Author tool is the powerful tool that supports any contents which the user wants to make. Various display resolutions • Standard resolution, Customizing resolution • Various horizontal and vertical resolutions • Various Screen Mode (Original Size / Fit to Screen / Lock Aspect Ratio)

Convenient Design environment using elements • Resizing / Rotating / Aligning each element • Supports Undo / Redo (History) function in design tasks • Supports drag & drop editing environment • Reuses and Registers user-created pages as template • Detailed editing using the zoom-in /out function (10 to 200%) • Download Multimedia element from Server • After uploading LFD contents to the server, the web server page display the proof of uploading.

Organizing content using a timeline and layers • Organizes intuitive duration using a timeline with clicking and dragging on the elements. • Controls the element time duration up to 1/100 seconds • Supports overlapping using layers • Provides user convenience by grouping elements with layers

Supporting various standard multimedia elements without any conversion • Multimedia Element Group: Image, Video, Text, Flash. • Office Element Group: MS Word, PowerPoint, Excel, PDF, WordArt. • Polygon Element Group : Line, Rectangle, Arrow, Ellipse • Widget Element Group : Digital Clock, Analog Clock • Web Element Group : Internet Explorer, Weather, RSS • HW Support Group: Input source, Digital Camera,( various Sensor)

3.1. Samsung MagicInfo-i Author Creating interactive contents with powerful functions • Preparing necessary events as like mouse and keyboard and timeout, and so on • Providing various events for page and element, and assigning mission to the event. • Supports programming by using Visual Basic Script to make the creative contents. • Supports Script Editor (various user function embedded)

Supporting various effects to catch one’s sight • Different types of In & Out Effects are available for each Element • Supports slide transition effects between pages • Provides various 300 effects, such as Alpha, Push, Reveal, Fade,3D, etc.,

Using Viewers to show office files • Use the free Viewer Program to present Word, PowerPoint, Excel, PDF • Possible to resize their presentation screen in case PowerPoint and PDF.

Local Schedule for USB Memory without Network connection • Publishes schedules and contents a USB memory device or external disk

3.2. Samsung MagicInfo-i Server The MagicInfo-i Server is a web-based management Application that manages sophisticated content and Samsung LFD devices. It supports a flexible network set up of 3,000 devices. Registering media content through web conveniently • The user of the author registers the LFD content created using the Authoring tool voluntarily. • The user of server registers other media files except LFD file saved on user’s local computer

Managing contents with various views and playlists • Registering content using various classification methods (by Media, Category, Date, Name) automatically. • Configuring categories to create and manage content groups. • Viewing the contents with various view method (Image List View, T ext List View, Image Tile View). • Creating a play list to play a lot of contents sequentially and managing it as a group • Adding and Changing playing order of content via the drag & drop function. • Setting the transition effects to the play list

Providing video wall function • Constructing video wall content divided into multiple sections as square type • The drag & drop function to make video wall easily • Constructing video wall devices to map with ip address graphically

Monitoring remote devices • Monitoring a lot of devices in server screen as watching content’s thumbnail • Monitoring a captured picture transferred from a selected device to server. • Saving a log file to write the history of playback. • Displaying the fault device in front page of server to recognize quickly.

3.2. Samsung MagicInfo-i Server Controlling the display remotely • Adjust the Power Off, Source change, Panel On/Off, Volume, color, brightness, and RGB values for a display monitor remotely. • Check the CPU, memory, storage, and network system information of the LFD device.

Updating the software remotely • You can remotely update the Player program installed on a device. • The MagicInfo-i Server can register and manage the S/W update for the Player. • Providing a remote auto update or reserving an update based on a time schedule for the player is possible. • Providing to update all devices automatically or selected device with a selected version.

Easy scheduling and publishing with the drag & drop mouse click • Scheduling the content can be done on a second/Minute/Hour/Daily/Weekly/Monthly or yearly basis. • Viewing the Schedule by the daily/weekly/monthly view • Positioning the transition effects between contents. • Adding hardware control signals (volume, screen brightness, panel on/off) to the organized content. • Setting the BGM for each organized content item (the original sound of the content is ignored.). • Checking the publishing status of the selected schedule, and cancel publishing. • Publish schedules to the selected device and device group.

3.2. Samsung MagicInfo-i Server Urgent Message and Urgent Content

Powerful Administration tool for management of devices & users

• Sending an urgent message to the selected devices immediately • Setting the displaying duration and the attributes of font for an urgent message. • Set the background image, position on the screen, scroll on/ off, timer on/off for an urgent message • Previewing an urgent message on the server. • Sending multimedia files as Urgent contents, After 5 minutes the last scheduled contents displayed again.

• Sign-in process to get user authority and dividing user’s authority. • Managing lots of users and devices by grouping • Supporting both HTTP and FTP protocol to cover the network situation. • Supporting the Backup and Recovery function to manage the Data Base in Web server.

3.3. Samsung MagicInfo-i Player The MagicInfo-i Player is an application that plays the contents files according to the schedule published from the server or local USB Memory. Playback various contents with various effects • General media files : Video, Sound, Flash, and Image. • LFD Contents that are made by authoring tool.(containing various elements) • Playlist : combined Contents • Urgent Message and contents • About 300 kind of transition effects • Interactive contents using touch screen

Supporting various display modes • Various resolution : FHD, HD • Landscape and portrait display

Supporting the presentation method • Zoom In/Out • Markup • Panning

Supporting various functions for using player easily • Supporting remote management for operating player from Server. • Supporting the local scheduling function via external USB with plug & play. • Convenient Configuration setup UI supporting the touch screen. • Playback the contents while downloading another Schedule. • Managing the storage for downloading automatically.

Several Advantages against restricted use of only Samsung LFD Devices. • Monitoring HW operating status easily • Changing the attributes (volume, screen size, Source change, Panel On/Off, Power Off, brightness, etc) from server remotely. • Most knowledge about OS and Firmware embedded in Samsung LFD Device • Supporting all requirements for digital signage business as like HW, OS, Firmware, and MagicInfo solution. • Considering After-Sales Service request whether HW problem or SW problem.

Thank You!