Samsung and Virtualisation In the past, businesses of all shapes and sizes have adopted virtualisation technologies with enthusiasm. What is virtualisation? The ability to abstract software like operating systems and applications from underlying infrastructure technologies – and thereby move them around without having to make associated changes to hardware – has been around since the mainframe’s heyday. But it has only been since organisations have deployed commoditised x86-based servers with hypervisors that the widespread use of server virtualisation has become commonplace.

X

Samsung Electronics Australia Pty Ltd ABN 63 002 915 648 (“Samsung”)

3

Why Samsung?

Employees want the freedom to work almost anywhere, any time,

Enter Samsung and the new business experience. We offer an

on any compatible device they choose. Businesses want to

extensive range of products and integrated, end-to-end solutions that

work smart, with secure technology solutions that help promote

can help change how you do business, creating a near-seamless and

productivity and performance; solutions that give employees

engaging experience for employees and customers. Together with

and customers the power to connect, create and collaborate.

our business partners, we can work alongside you to understand the

As an IT leader you want to offer an innovative, engaging and

unique challenges and opportunities in your business, and create

personal experience through technology.

customised solutions. Samsung has partnered with industry leaders in desktop virtualisation to offer Cloud displays and mobile devices that integrate almost seamlessly with almost any desktop virtualisation deployment.

4

Enabling a flexible, mobile and secure environment

While many organisations commenced their virtualisation journey by seeking cost savings through consolidating server farms, the drivers now extend from disaster recovery and business continuity

From smartphones and tablets for a mobile workforce through to zero and thin client displays, Samsung offers organisations an expansive choice of end user devices.

to optimising computing resource pools for great

Mobile devices

business agility and fast speed to market.

At Samsung we design, engineer and build our business devices in-house. It’s our goal to provide

Notably, many organisations that have successfully

powerful smartphones and tablets that people can

deployed server virtualisation technologies are now

count on to perform at very high standards, day after

looking to how they can extend their gains in the end

day, in almost any kind of environment – including VDI.

user computing environment with both desktop and application virtualisation. There are many forms of

Business monitors

desktop virtualisation (often called virtual desktop

Samsung’s wide range of business monitors are

infrastructure or VDI) and application virtualisation

equipped with innovative technologies to help

to choose from – with a mature range of vendors in

promote work efficiency and optimised performance.

the market.

They boast excellent image quality, colour and brightness and simple display management for an

But in essence, instead of the traditional desktop

excellent user experience.

computing model where operating systems and applications are deployed and updated individually on

Cloud displays

the client device – often in a time-consuming exercise

Samsung’s range of Cloud2 displays – thin clients,

– desktop and application virtualisation means IT

zero clients and base stands that allow you to

departments can centrally host the software and

repurpose existing monitors – are designed to help

deliver the OS or app dynamically to the end user

transform the way your employees work. With all-in-

1

device with all the data kept in the data centre.

And just as server virtualisation has enabled Cloud2 computing offerings like infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS), there is an emerging set of offerings called desktop-as-a-service (DaaS) to complement the broad range of software-asa-service (SaaS) offerings that utilise similar delivery models as desktop and application virtualisation. The main difference is where the underlying infrastructure is hosted, with DaaS and SaaS based in a third party’s data centre. Regardless of which model of OS and app delivery you are looking to deploy in your workspace, Samsung has a broad range of compatible smart devices to help support your goals and let your users access the data and apps they need.

one designs, great connectivity, premium ergonomics and management software, Samsung’s Cloud displays help ease the transition to a virtual desktop platform.

5

In addition to the broad range of compatible end user devices in the market, Samsung also brings business-ready  technologies to the table in the mobility, audio visual and printing areas. However you envision your future workspace, whether this is a flexible workplace that supports activity based working, or a mobile and remote field force, Samsung aims to provide the technologies that connect your employees in a productive and secure manner. Some examples of the types of employees which may use desktop and application virtualisation include:

The mobile executive or knowledge worker Ensuring that mobile executives and knowledge workers can access corporate data and applications in an anywhere, any time fashion is one of the big IT challenges of a modern workforce. And it is one being addressed by many businesses with desktop virtualisation. These users need secure access and a reliable user experience on a mix of devices – including tablets, smartphones and Cloud displays – whether they are travelling, teleworking, working at client sites or working in the office.

The call centre staff or task worker Often not requiring a full suite of desktop applications and frequently sharing workspaces with other employees in shifts, call centre staff and task worker roles are a low-hanging VDI fruit for many organisations. By deploying thin or zero clients with virtualisation

The educator and students

technology, organisations can optimise security, productivity and

In many schools and university campuses there has been a mass

the utilisation of desk space through work styles like hot desking.

influx of mobile devices such as tablets and notebook computers being used by both educators and students.

The contractor or third party Often large organisations will have a number of contractors or third

There is a focus on mobile and collaborative learning. Many 2

parties (e.g. auditors) working in their offices or on their sites that

classrooms, libraries and laboratories also use Cloud displays

need secure access to the network and some corporate information.

and monitors to help minimise desk clutter and help ensure a

By providing them with a Cloud2 display using VDI, IT departments

consistent user experience. In many cases VDI is being deployed

can help ensure the contractors are able to work productively while

by IT departments to securely and dynamically deliver educational

corporate information and systems are not compromised.

materials from a centralised data centre.

The remote or branch office

The healthcare provider 

For organisations with a geographically dispersed footprint or a

Secure access to patient information at multiple and often-changing

contingent of teleworking employees, the risks of data leakage and

locations in hospitals or healthcare facilities is one of the major

costs of desktop management can be significant with a traditional

reasons for VDI adoption in this industry. Using zero client displays,

desktop management model. But by implementing desktop

complemented by smart card access technologies, healthcare

virtualisation from a centralised desktop and provisioning Cloud

providers are able to deliver apps and data to almost any point in the

displays to remote offices, IT departments can help minimise

facility where a display is located – giving clinicians, nurses and other

administration costs while also helping to ensure data is not left

employees a mobile and less paper-reliant workflow.

vulnerable on multiple devices across their geographic footprint.

1 Applications may need to be downloaded from Samsung Apps or Google Play. Internet connection required. Data, subscription and other charges may apply. Usage may be subject to third party service provider agreements. 2 Use of the Cloud requires Internet connection. Data and subscription charges may apply.

6

Why are organisations looking to virtualisation?

As the previous use cases indicate – and there are many more to consider – there is an array of ways organisations are deploying virtualisation in their end user environments. But why are they opting for this model? There are several reasons and while some of these will be specific to an organisation’s industry, many are shared regardless of size or geographic footprint. Growth is the top business goal Independent research and analyst firms have indicated that despite

Addressing employee mobility and the consumerism of IT

challenges in the macroeconomic environment, most executives, IT leaders and sales employees are seeking growth as their top business goal. This shared goal is often being pursued in tandem with a desire for maximising productivity and fast time to market with new products and services. Enabling employees to work in an anywhere, any time fashion through desktop and application virtualisation is one avenue

Growth is the top business goal

businesses are considering to achieve this goal. IT departments are

Why virtualisation?

Cost pressures

being pressured to support the business in a new style of working.

Addressing employee mobility and the consumerisation of IT Many employees have embraced the recent wave of mobile

Talent management

Security concerns

technologies in both their private and professional lives. With this has come a set of end user expectations, design principles and consumer-grade technology challenges that are often referred to as the consumerisation of IT. To support employee demands

Security concerns

for access to enterprise data and apps on compatible consumer

With the emergence of the multi-device, multi-OS end user

devices, IT leaders have had to look at a new range of tools,

environment and other trends such as choose-your-own-technology

including desktop and application virtualisation, to ensure they

(CYOT), has come a parallel rise in the number of security concerns

meet these end user requirements while securing and managing

enterprises face around devices, data and the applications

critical corporate information.

environment. Through desktop and application virtualisation

Cost pressures Many organisations have faced flattening or declining IT budgets

organisations are finding they can retain a high level of control over the security of both apps and data as both are centrally managed and stored in the data centre.

and headcount over the past few years. Yet, demands on the IT department such as ‘as-a-service’ delivery models and

Talent management

the emergence of a multi-device, multi-OS environment have

Attracting the brightest new talent and retaining the best

skyrocketed. Being smart about technology investment and managing

employees is a challenge for all organisations. But many

the current level of complexity in the end user environment has meant

executives are looking to the IT department to provide an exciting

evaluating technologies that provide secure, centrally managed but

work environment that is underpinned by premium technology.

flexible delivery of what employees need (i.e. apps and data). While

This means CIOs and IT decision makers are investigating desktop

desktop and application virtualisation demand an upfront investment

and application virtualisation as tools to enable anywhere, any time

in supporting infrastructure, over the long term they are designed to

computing on any compatible device, while retaining high levels

help address many of these pain points in an economical way.

of security and manageability.

7

What are the benefits? There are many benefits to be generated by the adoption of desktop

• Hardened security environment: Having the ability to achieve

and/or application virtualisation. Some of the more prominent gains

central control and storage of apps and data by deploying

to be had include:

desktop or application virtualisation can promote security.

• Efficient cost allocation and management: Deploying desktop virtualisation helps provide organisations with insights into the costs of provisioning an end user device with all of the required applications and data. This information, which may not have been captured by organisations relying on the traditional desktop

This is particularly important in the contemporary working environment where multi-devices, multiple operating platforms and potentially multiple consumer applications are in use, leaving the organisation open to a wide and heightened range of risks • Desktop environment management: Being able to free up

model, helps CIOs and IT leaders to manage their costs and

valuable time by centralising the management of the desktop

allocate scarce resources

environment and removing duplication of tasks can help allow

• Resource scalability and BCDR: The use of desktop and application virtualisation can help organisations deal with fluctuations in demand for access to desktops, applications and

IT employees to focus on other value-generating activities for the organisation • Capture power consumption data: Many organisations don’t

data in their end user environment. Whether the organisation

currently know how much power they use per end user device.

is growing at a frenetic pace, has merged or acquired another

The process of adopting desktop or application virtualisation

organisation, or is facing some form of natural disaster that has

often provides this information and with it the ability to manage

impacted operations, desktop and application virtualisation can

power across the business

help. As the software and data is delivered from the central point of the data centre, provisioning or de-provisioning a desktop environment to employees is easy, efficient and flexible

X

What’s your new business experience? A place where people are free To be where they need to be And technology is a joy to use Enhancing lives and enabling business Where people connect seamlessly And collaboration and creativity abounds Where customers enjoy rich and relevant experiences And your business is transformed To a future you’ve only imagined Full of new possibilities It’s the new business experience

samsung.com.au/business