salon
international
spring
press kit 1st part - april 2015
de
la
lingerie
summer
&
du
swimwear
2016
www.lingerie-swimwear-paris.com
THE
TRADE
S H OW
THE
PARIS
TRADE
S H OW
The heart of Mode City – creativity Historically, Mode City is a transversal fashion show: a wide range of designer swimwear, a superb selection of ready-to-wear, and more recently beach accessories. In the new trade show architecture, creative design takes the leading role. The show wanted the new floor plan to be centred around the Limited Edition sector for young designers; the Trends Forum created together with Trends Union; and to present personalised consulting services to help buyers find what they want.
T H E FAS H I O N P L AC E T O B E I N J U LY
The blue line will guide visitors through the different sectors For improved trade show circulation, Mode City will use a blue-striped line on the floor to designate a clearer pathway and comprehensive visit through all the trade show sectors: JUST FASHION - the leading fashion and sportswear brands.
Mode City, the Salon International de la Lingerie et du Swimwear, will lead the way for fashion, couture, beachwear, and lingerie collections on 4-6 July 2015 in Hall 1 at the Porte de Versailles in Paris.
ACCESSORIES - the world of beach accessories (hats, bags, shoes,
beach towels, jewellery, and more). DESIGNER LABELS - luxury and designer lingerie, swimwear
and beachwear brands. ESSENTIALS AND COCOONING - lthe key brands
for swimwear, swim and beach ready-to-wear, lingerie, corsetry, loungewear, sleepwear, and homewear. LIMITED EDITION - young lingerie and beachwear designers. SUPER HEROES - the men's product sector with underwear, swimwear, loungewear, and more.
Shaking up old habits, discovering a new trade show, and inspiring fresh connections are Mode City’s agenda for the 2015 edition! Mode City listens closely to the professionals in this always changing market, and the next edition will have a new floor plan, innovative services, and a multitude of surprises to give visitors the best possible trade show experience and a friendly, pro-business setting. The trade show, a world leader, will once again bring together over 450 exhibiting brands from around 40 countries to welcome over 15,200 buyers, with 70 percent from outside of France.
The Beach: for fun and relaxation
NOT JUST A NEW FLOOR PLAN, IT’S A NEW ARCHITECTURAL APPROACH The only event that unites the entire industry has a surprise in store — a new layout for Mode City and Interfilière in Hall 1 that leads visitors from products to materials.
A 360° view when you enter the trade show For the upcoming edition, Mode City and Interfilière will have two shared entrances. Pre-registered visitors enter the middle of the hall via a raised walkway with a view of the two trade shows. This new 360° view will give a quicker, clearer appreciation of the trade shows’ extensive offer and international dimension.
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© Collectif Nguyen Ngoc
Mode City 2014 Melissa Odabash
a real link between mode city and interfilière, 'the beach' is a lounge area that includes: summer shop by dr summer: an edgy selection of jewellery and exotic accessories scouted out during distant journeys, as well as limited edition collections from young parisian designers and design studios
www.lingerie-swimwear-paris.com
dedicated to summer in all its splendour. the shop offers an original and energetic inventory inspired by current creative trends – plus a good mood. the shop is open during the show to exhibitors and buyers to make purchases for themselves or buy gifts without leaving the trade show. lingerie and swim talks: a new area to discuss topics in an express format that sets a maximum of 30 minutes for dialogue. a polaroid photo call for the collaborative creation of an on-site mural with an artist. the beach makes this year’s show an even more inspiring event for everyone.
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THE
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THE
A priority: putting buyers and brands in touch All year long, Eurovet teams are on the road meeting leading international buyers in France, Russia, Spain, Italy, Germany, the Netherlands, Belgium, the United Kingdom, and the United States to introduce them to the full range of the show. Now the show will present more information and photos, thanks to a new web platform that includes a space for exhibitors to promote their businesses and increase visibility. Mode City will also offer an interactive buyers/brands introduction service to give professionals a head start on setting up trade show meetings and getting the most from business contacts. And as always, every morning for three days visitors will enjoy a personalised welcome at the trade show entrance from a multilingual team and the 'Personal Shopper' service.
More than just a guide to Paris, Mode City will give visitors good deals and exclusive offers for exploring the city The trade show will provide visitors and exhibitors with a Paris mini-guide that includes information on: Guided or exclusive tours of the major museum exhibitions of the season: Jean-Paul Gaultier at the Grand Palais, Jeanne Lanvin at the Palais Galliera, 'Déboutonner la Mode' (Unbuttoning Fashion) at the Museum of Decorative Arts, the Louis Vuitton Foundation, and more Special offers for a selection of restaurants near the trade show: trendy, tasty, and not to be missed! Special Mode City rates to attend shows at venues like the Crazy Horse
Mode City 2014
30
B.TEMPT'D BACI RUBATI BAIN* BANANA MOON Base range* BEAUTIFUL BOTTOMS (ASCENO) BEE HAPPY BIA BRAZIL ACTIVEWEAR BIKKEMBERGS BLUE MAN BLUET* BYE BRA*
C C CAFFE SWIMWEAR CALIPIGE CARIOCA COLLECTION CASA DI STELLA CAT MAN* CHANTELLE CHARINI SRI LANKA* CHARMLINE CHICHI CASTLENANGO* CLEO BY PANACHE CLEO SWIM BY PANACHE collection voyage* COSABELLA COTTONREAL LINGERIE CROOL CUPID FINE INTIMATES CURVY KATE CYBÈLE
E E A special Mode City evening event will also mark 30 years of Interfilière Sunday, July 5, 2015: an exceptional location, surprising entertainment, and an unforgettable celebration from Eurovet. Save the date!
july 2015
B B
DANA PISARRA DAVID DEREK ROSE DESIREE NERCESSIAN DESPI DIAMOND TEA DO - PARIS
years
4
2 RIOS LINGERIE* ACQUACLUB AFFINITAS AGUA BENDITA AGUA DE COCO POR LIANA THOMAZ* alexander cobb* ALLEN COX ALWAYS THE SUN AMORISSIMO* ANIMA BEACHWEAR ANITA ANJUNA ANNETTE LINGERIE ARETI PATMOS ARIANNA ASCENO BY BEAUTIFUL BOTTOMS AUBADE
D D
2015
S H OW
A A
A WELCOMING, PROFESSIONAL ATMOSPHERE
july
TRADE
EBERJEY EC GARMENT EDGIES ELIZABETH HURLEY BEACH ELOMI EMMA SWIMWEAR* EMPREINTE ENIQUA ENTREAGUAS* ERICA M.*
www.lingerie-swimwear-paris.com
R R ERMENEGILDO ZEGNA UNDERWEAR ESSENTIAL LUXURIES FOR CANCER* ESSENZA ETE 87 EVA EVA B. BITZER LINGERIE DE LUXE EXUMA*
F F FANTASIE FASHY FELICE ART COUTURE FERAUD PARIS FLEUR OF ENGLAND FOAH, FLOWER OF AN HOUR FRENCH MOOD CUBE* FREYA FURSTENBERG
G G GARY GATTINA GILDA & PEARL* GINO LAPIS GLORA GODDESS GOTTEX GRACIJA-RIM GRAZIA'LLIANI GTX
H H HANKY PANKY HAPPY FEW HARLOW & FOX HAUTE PRESSION/OCEAN WEAR HELSBCN ESPAGNE* HOTMILK NURSING LINGERIE* HUIT
II ILARIA VITAGLIANO IMEC INTENSIFY®ME IORA LINGERIE IRIS
J J // K K JAIMIES JANE WOOLRICH COUTURE JANE WOOLRICH DESIGN JODE LONDON JOG SWIMWER JOHNNY BRASCO JOY DE VILLARET KIMINIS
L L LA FILLE D'O LARISSA MINATTO AND MARYSSIL* LASCANA LATITID LATVIAN LINGERIE LE COMPTOIR DE LA PLAGE LENNY NIMEYER BRESIL* LES JUPONS DE TESS LIDEA LIDEA NIGHT & LOUNGE LILLY & ROSE LINEA SCARPA
LINGADORE LIVIA MELDOLESI* LONELY* LOVEDAY LONDON LULI FAMA SWIMWEAR LULITA LUME SWIMWEAR LUNA DI SETA MILANO LUZ COLLECTIONS
M M MAAJI MADEMOISELLE AMELIA MAJO REY* MANEATER SWIMWEAR* MARIEYAT* MARJOLAINE MARY SWIMWEAR* MARYAN MEHLHORN MATAHIVA MAYAN OOK* MELISSA ODABASH MILLION DOLLAR MERMAID* MILU ME* MIRACLESUIT MIRACLESUIT SHAPEWEAR MISE EN CAGE* MORPHO + LUNA MURMUR MYR*
N N N@T MEN NAOMI & NICOLE NATURANA NATURANA EXKLUSIV NAYADE SWIMWEAR* NICOLE OLIVIER NUBIAN SKIN LTD*
O O OLYMPIA ONDADEMAR OPERA ORHIDEJA OYSTER* OYSTER MINI*
P P PAIN DE SUCRE PALADINI PANACHE PANACHE BLACK PANACHE SPORT PANACHE SWIM PAOLITA PARFAIT PEPITA PHAX PIERRE MANTOUX PILLERT SWIMWEAR* PINKP.* PIP STUDIO PJ LUXE PJ SALVAGE PLIE PLUTO POP&PINK POUR MOI?* PRISCILLA* PROFILE PROFILE BLUSH PURE CHEMISTRY LINGERIE*
RAFFAELA D'ANGELO REBECCA SWIMWEAR REBECCA TORRES* RELIQUE* RESORT BY FLEUR RITRATTI MILANO ROIDAL ROSAPOIS ROSCH ROSME RUBI & CUBE
S S SAHA SALINAS BRAZIL* SANS ARCIDET COLLECTION* SCULPTRESSE SCUOLA NAUTICA ITALIANA SEAFOLLY AUSTRALIA SHAN SHAN HOMME SHELL BELLE COUTURE SHICKOLADA SIEBI'S SIMONE PéRèLE SLENDERELLA SOLAR SOLOBLU - ITALIAN BEACH COUTURE SONATA RAPALYTE* SOPHIE DELOUDI* SOYELLE* STEFI L SUGGEST BY PAIN DE SUCRE SUNFLAIR SUNMARIN
T T // U U TASHIA LONDON TATà TERRE ROUGE THREE GRACES* TOUCHÉ BALNÉAIRE TOUCHE LINGERIE TWIN-SET SIMONA BARBIERI ULTRA INTERNATIONAL
V V V.O.V.A VACANZE ITALIANE VAL D'AZUR VALERY VEVIE VICTOR ODIL VINA J LINGERIE VIPA VIX PAULA HERMANNY
W W W BRAND FACTORY WACOAL WATERCULT WESTBAY
Y // Z Z Y YOLKE* YSABEL MORA YUMMIE BY HEATHER THOMSON ZEXEA* ZEYBRA *
new brand
Nonexhaustive list as of April 6th 2015
july 2015
5
TRENDS
F OR
S P RING - SUMMER
2016
TRENDS
F OR
S P RING - SUMMER
2016
TRENDS
MORE THAN A TRENDS FORUM, THE HEART OF DESIGN IN MOTION For this session, Mode City and Trend Union present a fun and firstever forum that offers a unique glimpse into the inner workings of the latest trends with the Vanities as its leitmotif. A source of inspiration and true measure of the market, the Trends Forum focuses on fashion information in an exciting setting.
SPRING-SUMMER 2016
Inspired store windows An opportunity to conduct an overall analysis of images, silhouettes, and key brands by colour range and archetype.
by trend union
Round tables for exchanging ideas Two round tables will be held every day to discuss the Forum’s showcased lingerie and swimsuits. These valuable opportunities are for sharing between consumers, visual merchandisers, business owners, bloggers, and retailers. A professional photo studio for on-site creativity For journalists, retailers, and buyers – a real photo studio with all the tools. Coaching participants will be able to take home a beautiful, personalized professional photo depicting their choice of summer 2016 trend products – a little something extra for shop or store window decoration.
Mode City 2014, Cosabella
From the moment retailers arrive at the show, they will have access to personalized coaching from the 'Trend Team' – tips for creating promotional materials and key concepts for merchandising. Retailers will be provided with everything they need to understand and navigate the trends for 2016.
© Collectif Nguyen Ngoc
'Look at me! At the sea, in my bathing suit, with my music, in my new shoes, in little panties!' Vanity can best be described as absolute belief in one’s own charisma. Judging by the millions of selfies produced every day on our planet, one could say we live in an era of vanities.
Mode City 2014
Digital cameras and Smartphones have contributed greatly to the rise of visual homogeneity and the totalitarian power of image. Smartphones orchestrate social life today and have now been crowned consumer kings. E
on
l
The Trends Forum is a real treasure chest of trends for Spring/Summer 2016, featuring five feminine archetypes that typify the major trends in lingerie and beachwear: NYMPH – ODALISQUE – MERMAID – AMAZON – LEGEND.
ama
z
gend
vanities R
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© Collectif Nguyen Ngoc
© Collectif Nguyen Ngoc
maid
Trends Forum Mode City 2014
www.lingerie-swimwear-paris.com
odalis
E
q
M
ue
n y mph
In most religions, vanity is considered a form of idolatry, mimicking the grandeur of gods and therefore considered a fatal, blasphemous crime. But now, not only is it not punished, it is applauded.
5 TRENDS 5 ARCHETYPES VANITIES Mythology and iconography are pertinent sources of inspiration and constitute the heart of this study of contemporary trend archetypes, borrowing fashion codes from muses and models. Narcissism flaunting the body and attitudes For a fashion era revealing sensuality and voluptuous pleasure Simple colours, inspired by nature and ornamentation Innovative materials, ever seeking perfection, for fitted, comfortable lines
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S P RING - SUMMER
2016
The odalisque was a slave and occasional concubine, living in a harem during the Ottoman Empire. The free and glorious creativity of a rich culture blending different influences is hinted at through these fabrics. The motifs and colours are again a source of inspiration for today’s fashion, highlighting oriental and sensual delight in decorative and floral patterns, like a brightly burning colour range.
TRENDS
MERMAID
For a voluptuous woman, cultivating the cult of her body and pleasure For collections with prints that reveal our silhouettes Very sunny and radiant beachwear fashion, highlighting motifs
F OR
S P RING - SUMMER
2016
They symbolize passion and bewitchment. Mermaids are wearing ornate, faceted and sparkling textiles. Frothy ocean colours mixing blues, greys and whites abound. Mermaids incarnate captivating, but devouring, femininity. Beachwear collections hold the promise of heady eroticism, enhancing nudity with enchantment. Archetype of a mysterious, ageless woman Promising hypnotizing silhouettes, in a combination of fabrics and accessories Colours are based on blues, greens, and watery hues To glorify and embellish curves, revealing the hidden mermaid key words: fish scales - ocean tones - seductive and appealing coating - washed-out shine
key words: oriental inspiration - sensual shapes - warm colours - luminous motifs homewear
LEGEND The box of Pandora has been opened, giving us a glimpse of new icons. Notably, Cleopatra will make a comeback in today’s era where inspiration is becoming democratized. Her remarkable style will be a source of inspiration for makeup, braided hair, low necklines, and mythological dresses. Collections will be made sublime with flamboyant colours: we will crave gold, black, and metallic tones. Lines will be sculptural, very elaborate, and reveal ornamental details. For a seductive woman For a lingerie fashion and day-evening beachwear offer For accessorized fashion, burning bright Draped, pleated, ornate with gold and metallic aspects
Nymphs incarnate all nature’s creative energies. They are the spirit of the earth, responsible for plants and caring for animals. Depicted as slender, nubile young girls, they are clothed in the finest, clearest and most invisible colours and layers of fabric. Nudity is exalted. Garments are transparent, barely covering the body. Colours are filtered, with hues of white for pure, limpid collections combining serenity and enticement. Here the nude is synonymous with freshness and natural sources of life. Lines are pure and fabrics are natural, enhanced by precise cuts that communicate sensual delight.
AMAZON
These young women were trained in techniques of agriculture, hunting, and the art of combat. Favoured by Aphrodite, goddess of love, these Amazons prospered in peace for centuries. They incarnate contemporary woman in all her strength, a combative and modern archetype. Colours are in camouflage tones and bluish and greyish greens, to better showcase key accessories for strong silhouettes. Fabrics are technical with protective coating that enhances tones like leathers and simple, authentic materials.
NYMPH
F OR
ODALISQUE
TRENDS
Archetype of a modern, combative woman, for a more active fashion As comfortable in her lingerie as in her bathing suit Asserting, dynamic and modern will, for soft, stretch materials with a increasing use of coating Bluish and greyish greens key words : coat of arms and armour - fighting spirit - geometric motifs structured materials - like armour
Well-meaning muses who convey calm and voluptuousness For fresh, natural women Espousing suggestive, but unostentatious, lingerie In basic fabrics: cotton, gazar, silk key words: spirit of the earth - juvenile divinity - natural fibres - minimal - surface transparency
key words: low and ornate necklines - symbol of power - luxurious design - architectural - oversize details
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www.lingerie-swimwear-paris.com
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DESIGNER
OF
THE
Y EAR
cariocacollection
DESIGNER
OF
THE
Y EAR
'Cariocacollection is dedicated to the holiday lifestyle'. Since 2004, Cariocacollection has taken inspiration from Porto-Vecchio, Corsica. Every season the brand makes the best of colourful, sensuous trends that are perfect for summer 'the way we like it'. A passion for swimwear's iconic details – pleating, draping, and piping – creates a style that's always faux-strict and especially irresistible, elegant, and modern! 'Bringing out the best in women' is always the driving force. With a love for luxury, details, and handmade techniques, the Cariocacollection style is easy to recognize. MORE THAN A BRAND – A CONCEPT WITH A STRONG PERSONALITY Between the Brazilian vibe expressed in the name, and especially its Corsican roots, Cariocacollection is a strong concept, bringing out a rich collection of swimsuits and beachwear every year. The line is a complete wardrobe for travelling lightly and with chic, and for being elegant in all situations, from a day at the beach to late at night. The house’s swimsuits, clothing, and accessories are myriad odes to lightness and fluidity, conveying a total Mediterranean lifestyle. ELEGANCE & RELAXATION CARIOCACOLLECTION
WITH
A style and expertise all its own. A 'fashion wardrobe' approach to swimwear. A lifestyle rather than just a style, a concept combining swimsuits and beachwear. The house creates its own trends with a unique signature in each collection for a recognisable brand identity. A combination of luxury and creativity for timeless collections. Cariocacollection finds its treasures and rhythm in the magic of the world itself. A family story, a saga... In 2004 Marie-Luce de Rocca Serra co-founded the Carioca Plage and Cariocacollection brands with her aunt. Ms Rocca Serra is also co-designer with her sister Sandrine Piergigli. Both women are Corsican-Italians and the family spirit is part of their DNA. The family studio in Porto-Vecchio and the studio-scale manufacturing workrooms in Italy are also part of the family. A home, a community, and family are all the brand's foundations. Collaborations with the leading and most exceptional French fashion houses
This year Mode City and paris capitale de la création honour French brand Cariocacollection and its two Corsican designers, cofounders, and sisters Marie-Luce de Rocca Serra and Sandrine Piergigli. 10
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Ever year Cariocacollection forms collaborations that eventually become a permanent part of summer.
www.lingerie-swimwear-paris.com
Cariocacollection & Cadolle Paris When haute couture lingerie meets upscale swimwear This meant-to-be partnership in 2014 was the beginning of a story between two French fashion houses. Cadolle draws the sketches and Cariocacollection handles manufacturing. And the result is three one-piece swimsuits with strong personalities that flatter a woman's body. Discover the new designs in the 2016 collection.
Cariocacollection & Atelier Mercadal The Atelier Mercadal Italian factories' use of superior materials has always earned them a reputation for quality. More of this same expertise is evident in the exclusive collection of sandals with five interchangeable knots in various colours matching the Cariocacollection palette. These sandals are more than just accessories, letting the wearer choose them to match her swimsuit, mood, or tan.
Cariocacollection & Casanera Cariocacollection reaffirms its Corsican identity through a collaboration with Casanera. Together the two have created a Monoï oil scented with 'maquis'. This celebrated beauty oil for the body and hair nourishes, soothes, regenerates, and exudes a delicate fragrance.
Cariocacollection & Un jour Un sac Every year Un jour Un sac creates tote bags and bags for the beach. Whether terry cloth for one season or neoprene for the next, the extensive colour palette always matches the beachwear collection. These ideal coordinates which are perfectly in synch with the collection are must-have beach vacation accessories.
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JULY 04I05I06 2015 I Paris Expo I Porte de Versailles I Pavilion 1 lingerie-swimwear-paris.com For more information: AKAGENCY : Aleksandra KAWECKI -
[email protected] - + 33 1 44 88 21 23 EUROVET : Mathilde DEVALOIS TON THAT -
[email protected] - + 33 1 47 56 32 33
