SALES AND OPERATIONS PLANNING

7/27/2016 SALES AND OPERATIONS  PLANNING Dick Ling Copyright © 2016 Richard C. Ling Inc.  All Right Reserved Sales and Operations Planning • It’s O...
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7/27/2016

SALES AND OPERATIONS  PLANNING Dick Ling

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Sales and Operations Planning • It’s Origin • It’s Evolution • Four Laws and 14 Principles • Success Factors • Why is it Important? • Why Hasn't it Been More Successful • DDS&OP ‐‐Tactical S&OP

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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7/27/2016

We coined the term S&OP ‐ When & Why? • Ollie Wight passed away in 1983 • I was teaching the Top Management Class • General Manager stopped me after class • “I am not interested in Production  Planning ‐ I came up through Sales  and Marketing”

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

BUSINESS PLANNING

PRODUCTION PLAN

MASTER  PRODUCTION SCHEDULE

FORECAST

MATERIAL REQUIREMENTS  PLANNING

CAPACITY  REQUIREMENTS  PLANNING NO

REALISTIC? YES EXECUTING CAPACITY PLANS

EXECUTING MATERIAL PLANS Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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Manufacturing  Planning and  Control Systems ‐ 1980’s

BUSINESS PLANNING SALES AND OPERATIONS PLANNING NEW PRODUCT  PLAN

AGGREGATE SALES PLAN

FINANCIAL PLAN

PRODUCTION PLAN

RESOURCE PLANNING

RESOURCE PLANNING

NEW PRODUCT SCHEDULE

RESOURCES

DETAILED SALES PLAN

MARKETING

SCHEDULE MILESTONES

SALES

EXECUTION

EXECUTION

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

INVENTORY/ BACKLOG

MASTER  SCHEDULING

DETAILED MATERIAL/ CAPACITY PLANNING

PLANT & SUPPLIER SCHEDULING

EXECUTION

Sales and Operations Planning is the integrated business  planning process that provides management the ability to  strategically direct its businesses to achieve competitive  advantage on a continuous basis by integrating customer  focused marketing plans for new and existing products with  the management of the supply chain.  1980’s Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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Sales and Operations Planning The eyes of Management Driving,  Overseeing and Monitoring the  Supply Chain

Warehouse / Distributor

Factory / Plant Supplier Ship to

Customer

Sister Plants Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

People

1988

S&OP Creation

DEMAND MEETING

Pre‐S&OP

Gather Data

S&OP Meeting

SUPPLY MEETING

This terminology was a mistake Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Big Fish is the european partner of Ling‐Coldrick

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The S&OP process has evolved over the last 20 years, is  more universally accepted and is finally having the  success and respect it deserves.

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Sales and Operations Planning 1993 Ling/Coldrick Model Left to right Flow MANAGING THE PORTFOLIO & NEW ACTIVITIES

MANAGING DEMAND

INTEGRATED RECONCILIATION WITH BUSINESS PLAN

MANAGEMENT BUSINESS REVIEW

MANAGING SUPPLY

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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Sales and Operations Planning 1998 Ling/Coldrick Model Breakthrough S&OP Implementation Right to Left 3. MANAGING THE PORTFOLIO & NEW ACTIVITIES

4. MANAGING DEMAND

2. INTEGRATED RECONCILIATION

1. MANAGEMENT BUSINESS REVIEW

5. MANAGING SUPPLY Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Breakthrough Sales and Operations  Planning‐‐‐Right to Left MANAGING THE PORTFOLIO & NEW ACTIVITIES

MANAGING DEMAND

MANAGING SUPPLY

INTEGRATED RECONCILIATION WITH BUSINESS PLAN

MANAGEMENT BUSINESS REVIEW

Strategy Decisions Direction If it isn’t correct in the aggregate  Bi‐Directional then it will never be correct in the  detail!

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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7/27/2016

There are 4 laws with 14 supporting Principles that I  would like to share with you that will help to you to  understand S&OP.

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Four Laws of S&OP I.  The Law of CHANGE  • No matter how hard you resist or deny it, things are going to change, often  unpredictably so II.  The Law of PERSPECTIVE  • It all depends on ‘where you are coming from’ III.  The Law of Strategy  • Every Business has a Strategy. You either develop it, or it exists by default IV.  The Law of ENTROPY (Building and Maintaining Momentum) • Unless energy is expended to counter it, things become random, break‐ down, over time  Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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I.  The Law of Change – Managing Change 1. Effective decision‐making is all about making sense of change. Changes  should be very visible in the process. The assumptions behind the data and  decisions help us to understand and communicate change 2. The future will be different from the past 3. Information should be roughly right rather than precisely wrong 4. Information needs to be prepared and presented for management decision  making.  Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Original Version of S&OP DEMAND PLANNING

SUPPLY  PLANNING

PRE S&OP MEETING

The data have  always been  important

S&OP MEETING

Product Family – Dining Tables PAST MONTHS SALES

Typical S&OP Agenda:

• Sales Review • Inventory / Order Book • Supply Plan • New Products • Financials

-3

-2

FUTURE MONTHS

-1

1

2

3

4

5

6

7

8

9

ANN

PLANNED

1200 1200 1200

1200 1200 1200 1200 1200 1200 1200 1200 1200 14400

PREVIOUS

1211 1197 1200

1200 1200 1200 1200 1200 1200 1200 1200 1200 14408

ACT/PROJ

1211 1197 1257

1225 1250 1250 1250 1250 1250 1250 1250 1250 14890

DIFF

11

-3

57

CUM DIFF

11

8

65

25

50

50

50

50

50

50

50

50

490

PRODUCTION PLANNED

1200 1200 1200

1200 1200 1200 1200 1200 1200 1200 1200 1200 14400

PREVIOUS

1195 1202 1200

1200 1200 1200 1200 1200 1200 1200 1200 1200 14397

ACT/PROJ

1195 1202 1197

1200 1200 1400 1250 1250 1250 1250 1250 1250 14894

DIFF

-5

2

-3

CUM DIFF

-5

-3

-6

600

600

600

0

0

200

50

50

50

50

50

50

494

600

600

600

600

600

600

600

600

600

600

INVENTORY PLANNED PREVIOUS

584

589

589

589

589

589

589

589

589

589

589

589

589

ACT/PROJ

584

589

529

504

454

604

604

604

604

604

604

604

604

DIFF

-16

-11

-71

-96 -146

4

4

4

4

4

4

4

4

1.75 1.56 2.08 2.08 2.08 2.08 2.08 2.08 2.08

2.08

COVER (WKS)

2.06 2.07 1.83

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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7/27/2016

The foundation of good decision making  in any business process is the quality and  timing of necessary information.  BUT….what information is relevant?

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What does your future look like?

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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7/27/2016

Future Portfolio Model

0

2 YEARS

4 YEARS

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Which of the 5 portfolio models best describes your market segment,  brand or business unit? 4

2

3 0

2 YEARS

0

4 YEARS

0

1

2 YEARS

2 YEARS

4 YEARS

4 YEARS

5 Line Extension and Promos Existing Portfolio

0

2 YEARS

4 YEARS

0

2 YEARS

4 YEARS

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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7/27/2016

II. The Law of Perspective –Integration and Alignment 5. S&OP Integrates and reconciles different views and different levels of  aggregation 6. Decision‐making is multilingual (eg. $, Units, Shares, Capacity, etc). The  process provides the necessary translation, integration and reconciliation. 7. Cross‐functional behavior is the key to integrated decision making. This  becomes even more important in global, regional and country businesses. 8. There are many paradoxes in driving integrated decision making ‐ we need  to strike a balance Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

SALES PLAN ($/UNITS)

FINANCIAL PLAN ($)

SALES & OPERATIONS PLANNING

PRODUCT DEVELOPMENT PLAN (HRS/DATES)

PRODUCTION PLAN (HRS/UNITS LBS. SQ.FT. GAL. DOZ. ETC.)

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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Multiple views of Management Objectives / Strategies / Expectations 

CONGRUENCE Marketing

Sales

History External Factors Product Plans Marketing Plans Promotion Copyright © 2016 Richard C. Ling Inc.  All Right Reserved Pricing

Distributor Territory Plans Customer Plans Market Channels Incentives Sales Plan

The Product Pyramids Sales & Marketing Global Business Regional Business

Manufacturing

Volumes and Financials

Global Business

New Product

Country Business

Plant Manufacturing Resource

Product Family

Operating Model

Product Line

Products/SKU

Demand

Supply Inventory

SKU

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7/27/2016

Demand & Supply through Life‐cycle Penetration & Distribution Customer Investment and Responsiveness

Profit & Cash Maximisation Investment Effectiveness and Efficiencies

Options to extend/ maximise value

Diffusion & Adaptation Consumer Investment and Responsiveness Discovery & Adoption R&D/Mktg Investment and Responsiveness

Development

Acceptable Forecast Range

Launch

Growth

Maturity

Decline

Exit

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Your Organizational Structure will Shape your S&OP process

GLOBAL

REGIONAL (e.g. EUROPE)

COUNTRY

Activities that need to be managed and decisions that need to be taken GLOBALLY

Activities that need to be managed and decisions that need to be taken REGIONALLY

Activities that need to be managed and decisions that need to be taken LOCALLY

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Week 1

Week 2

Week 3

Week 4

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COUNTRY CUSTOMER

REGION

GLOBAL

Global Model Example 1 GLBL NEW PRODUCT REVIEW

1 REGION NEW PRODUCT REVIEW

4 REGION DEMAND REVIEW

5 PLANT SUPPLY REVIEW 2 COUNTRY NEW PRODUCT REVIEW

4 GLBL DEMAND REVIEW

7 INTEGRATED RECONCILIATION (GLOBAL)

9 SENIOR MANAGEMENT REVIEW GLOBAL

5 GLBL SUPPLY REVIEW

6 INTEGRATED RECONCILIATION (COUNTRY/REGION)

8 SENIOR MANAGEMENT REVIEW COUNTRY/ REGION

3 COUNTRY DEMAND REVIEW Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

The PROCESS and the PLAYERS must  change as the business conditions evolve And so must the operating model!! Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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7/27/2016

Breakthrough Sales and Operations Planning‐‐‐Right to Left MANAGING THE PORTFOLIO & NEW ACTIVITIES

MANAGING DEMAND

INTEGRATED RECONCILIATION WITH BUSINESS PLAN

MANAGING SUPPLY

MANAGEMENT BUSINESS REVIEW

Strategy Decisions Direction

Bi‐Directional Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Who Makes up the Integrated  Reconciliation Team Who Needs to Collaborate?

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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7/27/2016

Integrated Reconciliation Team Membership Sales  Supply Chain Supplier Resources New Product Development 

Marketing Manufacturing  Finance 

One of these is the team Leader/Coordinator There are permanent team members and temporary members who are  included in the process as required This team should be empowered, however they also require a shared consciousness  (Team of Teams) in order to achieve alignment. Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Making Changes within a Relevant Range  Requires Collaboration Left to right *Demand change *Distribution channel change *New product timing/volume change *Capability change‐up or down  *Capability constraint or underutilized *Triggers from cumulative variations *Life cycle modification

Right to left *Strategy change *Business Plan change *Priority change (Product, Customer,  Region/Territory, Market Segment) *Direction to explore opportunity *Decisions made as a result of the  process 32

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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What is Bidirectional Integrated Reconciliation?  Interactive

Emerging Issues

Financial Impact & Analysis

Options/ Operating Model Performance Input to Business and Monitoring Contingencies Parameters Strategic plan OPTION 9

STRATEGY

OPTION 8 OPTION 7

•Review global performance outlook and differences between business strategy, budget  and forecast.  Reconcile gaps between new activities, demand, supply and financial  targets •Highlight impact of changes (units and financials), gaps, opportunities and major  MANAGING integration issues over a 2 Year‐end horizon NEW ACTIVITIES •Develop scenarios considering the interdependencies and trade‐offs that drive overall  business performance and evaluate them against the current operating model. MANAGING •Redirect issues that should have been resolved elsewhere, in line with organizational  MANAGEMENT DEMAND BUSINESS accountabilities REVIEW •Make recommendations and/or decisions for alternatives with business impacts for  MANAGING changes to the operating model SUPPLY •Elevate to senior management major issues and opportunities for consideration OPTION 6

GAP

OPTION 5

OPTION 2

Euro Total

OPTION 3

European Business Summary

OPTION 4

OPTION 1

LATEST VIEW

0

2 YEARS

5 YEARS

Europe - Total Business Margin $ MM's Gross COGS 2000 1687 1800 1600 1400 1084 1060 1200 1000 800 600 980 400 169 200 378 370 68 0 02Actual 03Current03 LQR 03 Plan View

1796

Brand X

Austria

Belgium

Germany Greece

Ireland

Portugal

Italy

Spain

Brand Y

France

Holland

Norway

Switzerland

Brand Z

Inventory

KPIs 1-3

KPIs 4-6

UK

$ MM's Gross Margin European Rolling Quarterly Summary COGS 500 473 468 430 450 425 400 350 285 274 274 274 270 256 300 255 256 250

200 150 245 245 245 245 100 653 98 96 95 96 50 96 89 89 89 0 03 Plan 04 LQRPlan Q1 Q1 Current LGR Q2 Q2 View Current LQR Q3 Q3 View Current LQR Q4 Q4 View Current Forecast View Q2 Plan Q3 Plan Q4 Plan Q1

Major Assumptions (In ata) Price rise q303 75% certain Supply does not inclunewly acquired plant Italy Based on IRR total growth of 8%…….

Vulnerabilities and Opportunities Capacity constrained. If erises by 12% stockouts occur qtr 3 03 Low stock position leads to

Major Changes thiiteration Timing of price rise brought forward by 3 weeks t Tesco range review date …….

Emerging Issues and Gaps Supply at near fullcapacity. Overtime cannot uaranteat Avezzano over Christmas ……

Decision Made in PreviousSteps Low service rates will be erated Reduce the bridge buying ading price rise ……

Decisions Required – endations & Costs Phase marketing spend in 0bolster demand through price rise. Pull £1.5m in media from qtr 4 03 to qtr 3 03

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Preparing information for the Management Business Review ‐‐ Volumes, Financials and the Story in One Sheet or Screen Ongoing Planning Assumptions Major Assumption / Changes In this Cycle Emerging Issues Decisions made in Previous steps Risks and Opportunities Decisions Made & Required Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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Product Family: WIGITS I &II FY05 Shipments 385 FY06 July Demand Plan 430 FY06 June Finl. Forecast 354

FY05 Actual Build 399 FY06 August Supply Plan 408 FY06 Ops Budget Plan 450

WW Canto - Demand (FY06) 100 90 80

FY06 FY07 FY06 June Demand Plan 430 447 FY06 July Supply Plan 408 481 FY06 Jun Fin FC/FY07 Fin Pln 354 378

70

60

50

50

40

40 30 20 10 0

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

20

44

26

43

28

35

29

25

35

20

43

37

FY06 July Demand Plan

27

7

6

31

31

32

26

19

61

29

69

FY06 June Finl. Forecast

22

22

22

27

27

28

21

21

21

47

48

*Actual



China and Taiwan registration estimated by end of FY07

80 60

20

40 20 0 FY06 Q1 FY06 Q2 FY06 Q3 FY06 Q4 FY07 Q1 FY07 Q2 FY07 Q3 FY07 Q4

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

FGI Inventory

19

34

26

18

24

18

9

5

3

15

15

-9

FY06 June Demand Plan

40

94

106

190

112

110

111

114

92

FY05 Actual Build

35

55

31

21

26

34

30

34

33

26

31

43

FY06 July Supply Plan

52

83

95

178

143

112

112

114

48

FY06 August Supply Plan

28

22

2

19

39

25

17

15

63

41

69

68

FY06 Jun Fin FC/FY07 Fin Pln

66

82

63

143

82

91

100

105

High volume for Wigit lines still causing serious constraints in test. Chassis availability for Wigit II is still an issue. Supplier concern about meeting current requirements for September.

2.

Emerging Issues and Gaps (in Data) 1. 2.

1.

Canto A Regular, 185

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved Canto II Internal, Canto A RUO & Refub, 34

Wigit II mix is still not stable and could create supply issues. Production still unable to meet plan. Production resources will be stretched in September.

Major Changes this Cycle (In Data)

FY06 WW Canto Demand Brea kdow n

38

0

Jan

Based on current inventory and open purchase orders the assumption is that the current Wigit supply will satisfy current demand of 48 units (Aug 06 to Aug 07). No additional demand can be satisfied. Canto II End User (incl. Inv.), 173

120

Dec

1.

Japan Registration approved to sell Canto II in August.

140

Nov

1. Wigit II Launch schedule US IVD Clearance – estimated Sep 06

160

100

Risks and Opportunities (not in Data)



180

Oct

Major Assumptions (In Data) 

WW Canto - Demand & Supply (2 year end) 200

30

10

FY05 Shipments

2.

WW Canto - Supply (FY06) 80

60

70

*Actual

SAMPLE

2.

Last Month’s statement (Current Wigit I Demand from July to August 07 is 45 units. No additional Wigit I can be built based on material availability.) Europe increased Wigit II demand by 16 units for the period of August and September.

Decisions Made During this Cycle 1.

Strategy about Wigit II Demo units is that new builds will take priority unless otherwise defined by US Sales and Marketing leadership.

Decisions Required Recommendations & Costs 1.

For the remaining Wigit II Demo units we need to decide if additional material be purchased for remanufacturing.

EU 45% CA 2%

AP 10%

JP 6% NLA 1%

US 34%

SLA 2%

FY06

Pg 35

If you have to look at last month’s  S&OP report to understand what is  happening, you don’t have the right  data.

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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III. The Law of Strategy ‐ Delivering on Your Objectives 9. Every Business has a strategy ‐ It is either crafted or exists by default 10. Begin with the end in mind – Scope and design the process from right‐to‐ left 11. Connect & Align Strategy and Tactics ‐ Support your Strategic  differentiation Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Principle 11 – S&OP Integrates & Aligns Strategy and Tactics • Strategic Direction and Consequences  shape the required S&OP process and  behaviors

STRATEGY / TACTICS / OPERATIONS

OPERATING  MODEL &  TACTICAL  PLANNING

Daily/Weekly Fiscal Year

BUSINESS  PLAN

24 months

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

STRATEGIC  PLANNING

3‐5 years

Change

Change

S&OP • S&OP deploys Strategy and defines the  required operating models

• S&OP provides an ongoing reconciliation  between Tactical/Operating relevant range and Business/Strategic relevant range • Reconciliation drives  Business Plan  updates

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Bringing Together Different Views ‐ Alignment  & Integration of All Strategies in the Business 3PL’s

Suppliers

Sales

Customers

Manufacturing

Operations Ops Strategy

Overarching Business Strategy Aligning & Integrating supporting strategies Financial Strategy

GTM Strategy

Innovation Strategy

Marketing

R&D

Finance Shareholders Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

IP Business Partners Development

Crafting the Annual Business Plan Companies that have a solid S&OP process find it much easier and to perform the  Annual Business Planning process and the results are improved

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7/27/2016

However good our research may be, we shall never  escape from the ultimate dilemma that most of our  knowledge is about the past, and all our decisions are  about the future Ian Wilson

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

IV.  The Law of Entropy – Building & Maintaining Momentum (Ongoing Learning) 12.Integrated Decision Making (S&OP) needs a Framework – Too much  structure is constraining, some structure is liberating.  You need a structure  tailored to your needs, and where specific decisions should be made. 13.An Aggressive Schedule to accelerate Learn‐by‐doing and proper self  assessment will yield the best results. 14.New processes are important, new tools and systems may be needed, but  making change stick and delivering sustainable results is about PEOPLE

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Principle # 13 – An aggressive schedule to accelerate Learn‐by‐ Doing and proper Self‐Assessment will yield the best results. • Learn‐by –doing avoids the temptation to try to ‘Design the perfect solution’ before  getting started. • Learn‐by‐doing accelerates learning by making it ‘real’ and allows people to engage with,  experience, adopt and adapt new things. • Self assessment with a continuous improvement mindset facilitates Learn‐by‐doing • Learn‐by‐doing gets results faster. • Tangible Results within 6 months of 1st iteration.

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Making the Transition  ‐ Benefits Within 6 months of 1st Iteration ‐ What benefits have we achieved? •  customer service •  forecast accuracy •  production adherence •  inventory •  obsolescence

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Making the Transition ‐ Assessment • Are participants convinced of its value? • What activities can we now stop doing? • What lessons have we learned? • How quickly can we roll it out if it is valuable? • How successful has behavior change been? • How can we simplify and streamline? • How can we automate data consolidation through ERP system? • What level of effort does this process require? 45

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Principle # 14:  New processes for S&OP are important, new tools and systems are  definitely needed, but making change stick and delivering sustainable results is  about PEOPLE PEOPLE As well as the people ‘resource’ – numbers of people, right people: right places – the Values, motivation, capability and behaviours of the organisation The ‘Organisational DNA’ that encodes how an Organisation works.

TOOLS The apparatus and instruments we provide to get the job done. An organisations means of doing things.

PROCESS The integration of tasks and activities at macro and micro level - that when sequenced and combined, add value. The way work gets done

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What are the critical success factors for S&OP? • Plan • Education • Performance Measurements • Business Planning

• Do • Implementation Methodology ‐ Learn by Doing • Right to Left ‐ Strategy Driven • Financial Integration ASAP

• Check • Roughly Right • Left to Right – Control, Measure and Adapt • Critique of the process—Self Assessment

• Act Copyright © 2016 Richard C. Ling Inc.  All Right Reserved • Integrated Reconciliation Drives the Process

Why is S&OP Important? • No better way to manage a company • Empowers people • Enables sustainable success • Provides benefits for company management, it’s people  and it’s shareholders.

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Why Hasn’t S&OP Been More Successful? • Lack of Understanding and Education • Academia has not supported S&OP • Literature was slow to develop • Lack of Software Support • Lack of Compelling Success Stories • Lack of Management Leadership

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Today we have an entirely different  situation and there is great hope for the  future

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How does all this fit together?

S&OP OPERATING  MODEL &  TACTICAL  PLANNING

Daily/Weekly

BUSINESS  PLAN

Fiscal Year

STRATEGIC PLANNING

24 months

3‐5 years

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How does all this fit together?

S&OP STRATEGIC  PLANNING

Daily/Weekly

Fiscal Year

24 months

3‐5 years

Copyright Demand Driven Institute & Richard C. Ling Inc – all rights reserved Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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Strategic Business Management

Tactical Flow Management  Tactical Relevant Range (Hourly, Daily, Weekly)

How does this fit  together? Actual  orders

Strategic Relevant Range (Annually, Quarterly, Monthly)

DDS&OP

Model Parameter Management Model and part   parameters

Demand Driven  Operating Model  (DDMRP, DDDRP, Demand  Driven Scheduling &  Execution)

Demand Driven  Variance  Analysis

S&OP

Plan  Parameters

Strategic  Direction

Innovation  Strategy

Strategic Planning  Business Plan (financial expectations)

Demand Driven  Model  Projections

Overarching Business  Strategy Aligning & Integrating  supporting strategies

Strategic Options  &  Recommendations

GTM Strategy

Financial  Strategy

Operations  Strategy

Measure, Adapt, Project & Innovate Copyright Demand Driven Institute & Richard C. Ling Inc – all rights reserved Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Sales and Operations Planning definition Sales and Operations Planning is the integrated business process  that provides management the ability to strategically direct its  businesses to achieve competitive advantage on a continuous  basis by the protection and promotion of return on investment.   Product innovation, customer focused marketing plans for new  and existing products, operations strategy and the financial  strategy are managed on a continuous basis by an integrated  reconciliation team to enable the company to sense, adapt and  innovate successfully across the supply chain. Copyright Demand Driven Institute & Richard C. Ling Inc – all rights reserved Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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Roughly Right is Better than Precisely Wrong!

Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

Thank You for allowing me to share my thoughts with you. If you would like to discuss anything Contact me at Dick Ling [email protected] +1 (336) 214‐5911 Copyright © 2016 Richard C. Ling Inc.  All Right Reserved

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Thank you!

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