Roadmap for creating profitable growth S U M M A RY S E S S I O N

Join leading business and technology experts from Harvard University and the industry to define a roadmap for creating profitable growth for the next decade. ———————

THURSDAY, FEBRUARY 2 FRIDAY, FEBRUARY 3 Harvard University Campus, Cambridge, MA

ORGANIZED BY

INDUSTRIAL OUTREACH PROGRAM

KEY BENEFITS OF THE SUMMARY SESSION

• Apply the frameworks of disruptive technologies and value migration to future industry threats and opportunities. • Identify which elements in the value chain are likely to be commoditized or de-commoditized in the future. • Learn methodologies for determining the location of future profits and growth. • Participate in an industry leadership forum consisting of senior executives from across the value chain. • Receive a summary report that outlines likely changes in industry structure and value migration — synthesized using the viewpoints of member companies and the disruptive innovation frameworks.

To register, please visit http://www.deas.harvard.edu/iop/semi/ and fill out the online registration form. For more information, please e-mail [email protected] or call IOP: 617 495-1244

We invite you and your company to join us and a select group of companies in the semiconductor and electronics industry to define a roadmap for profitable growth for the next decade – a roadmap that will guide you in making more profitable growth investments. The program will be grounded in the mechanisms of technological disruption based on the research and frameworks of Clayton Christensen, Robert and Jane Cizik Professor of Business Administration at the Harvard Business School. Woodward Yang, Gordon McKay Professor of Electrical Engineering and Computer Science at the Harvard Division of Engineering and Applied Sciences and a pioneer in semiconductor research, will provide extensive technical expertise. Together they will help guide the project’s study of how technological changes will force changes in the locations of value and impact the industry structure.

FIND A CLEARER PATH TO PROFITABILITY

The frameworks of disruptive technology and value migration can help companies navigate the road to profitable growth. Understanding how value will be created, how value will migrate, and what business models will best capture value in the future is possible — now.

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PERFORMANCE

The semiconductor and electronics industries are changing in such fundamental ways that many of the business models that worked in the past are unlikely to be viable in the future. Leaders in these industries need a roadmap for future success – and they need it just as urgently as they needed the technology roadmap a decade ago.

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TIME

Predicting value migration and industry structure using the lens of disruptive innovation

SUMMARY

SESSION

FEE

INCLUDES

Participation in a two-day forum with other industry leaders

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Instruction in applying the disruptive innovation frameworks by Professor Christensen – Identifying disruptive innovations and future areas of profitable growth – Strategies for commercialization and growth – Value chain evolution

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Presentations by leading participant companies

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Access to final report

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PROGRAM STRUCTURE

AGENDA

On September 8 2005, professors Clayton Christensen and Woodward Yang met with industry leaders to begin to define a roadmap for creating profitable growth in the semiconductor and electronics industries. From this select group of participating companies, executives from three participating companies chose business challenges to analyze with professors Christensen and Yang and their staff.

Thursday, February 2, 2006 8:30 Introduction/Logistics

The results from five months of focused research on creating profitable growth will be presented at the Summary Session -January 31 and February 1, 2006. The Session’s topics of discussion will include value migration, cross-boundary cooperation, and business model evolution. The Summary Session is built from a culmination of:

12:00 Working Lunch

• Years of groundbreaking and thoughtleading research into the mechanisms of disruptive innovation, value migration and value chain evolution • The experience of industry leaders from across the value chain • Pioneering research in semiconductors and extensive technical expertise • Identification and discussion of key industry challenges from the program’s initial kick-off session • Deep-dive analysis in applying the frameworks of disruptive innovation and value migration by leading participating companies

$15,000 fee

8:40 Keynote 9:20 Creating Profitable New Growth I • Disruptive innovation theory • Creating organizational capabilities for growth • Strategies for growth 10:30 Break 10:45 Discussion: Driving Forces in the Semiconductor Industry 1:00 Case Study 2:00 Company Presentation #1 2:30 Break 3:00 Company Presentation #2 3:30 Company Presentation #3 4:30 Discussion of Draft Report 5:30 Wrap up Friday, February 3, 2006 8:30 Introductions/Logistics 8:40 Creating Profitable New Growth II • Disruptive innovation theory • Creating organizational capabilities for growth • Strategies for growth 10:00 Break 10:30 Building a Disruptive Business 12:00 Working Lunch 1:00 Specific Examples of Change in the Industry 2:00 Wrap up

A FORMIDABLE COMBINATION Extensive technical expertise, leading-edge management science, semiconductor experience, and entrepreneurial achievement create a formidable combination to lead your program studies.

Clayton Christensen

Woodward Yang

Program Lecturer

Program Director

Professor Christensen, who holds a joint appointment in the Technology & Operations Management and General Management faculty groups, focuses his research and teaching on the management of technological innovation, developing organizational capabilities, and finding new markets for new technologies.

Professor Yang’s technical background and interests are in the general areas of manufacturing technology for semiconductor devices, circuit design, and microelectronics system architecture. In particular, he has been involved in the design of advanced DRAM, merged memory-logic systems, as well as the development and commercialization of CMOS image sensors.

Christensen’s book, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, received the Global Business Book Award for the best business book published in 1997. In October of 2003, he released The Innovator’s Solution: Creating and Sustaining Successful Growth, in collaboration with Michael Raynor. Academic Background B.A., Economics Brigham Young University M. Phil., Applied Econometrics Oxford University (Rhodes Scholar) M.B.A. and D.B.A. Harvard Business School

Yang interacts and consults extensively with many leading companies in the semiconductor industry. He is also the founder of Silicon7, which is focused on the development of application specific memory products such as low power, pseudo SRAM and ultra low power DRAM. Academic Background B.S., Electrical Engineering and Computer Science University of California at Berkeley S.M., Ph.D., Electrical Engineering and Computer Science Massachusetts Institute of Technology

Clayton Christensen

Woodward Yang

Robert and Jane Cizik Professor of Business Administration at the Harvard Business School

Gordon McKay Professor of Electrical Engineering and Computer Science at the Harvard Division of Engineering and Applied Sciences

REGISTRATION REQUIREMENTS

SUMMARY SESSION FEE: $15,000

• The program is limited to select companies in the semiconductor and electronics industries, with particular emphasis on achieving balanced representation from across the value chain.

Fee includes:

• Each company may send up to two employees. At least one of the two participants from each company is expected to be a member of their organization’s executive management team. • Full commitment is expected from both the managers and the organizations. Proficiency in written and spoken English is recommended. No formal education requirements apply. • Space is limited. Payment is due upon registration.

• Participation in an industry leadership forum with senior executives from across the value chain • Instruction in applying the disruptive innovation and value migration frameworks by Professor Clayton Christensen • Discover methodologies for determining the locations of future growth and profits. • Receive a summary report that outlines likely changes in industry structure and value migration — synthesized using the viewpoints of member companies and the disruptive innovation frameworks. Logistics, transportation, and accommodations Books, case materials, lecturer notes and meals while at the Harvard University campus are included. Participants transportation and accommodations are not included. Maps, directions, and a list of suggested hotels within walking distance are available on the program’s website. To register, please visit http://www.deas.harvard.edu/iop/semi/ and fill out the online registration form. Payment is due upon registration. For more information, please e-mail [email protected] or call IOP: 617 495-1244

ORGANIZED BY

INDUSTRIAL OUTREACH PROGRAM