Results of the AgroFarm 2016 exhibitor and visitor survey

Development of the AgroFarm 2007-2016

18200

16000 15000

14700

12270 415 10100

360 333

8500 7500

7300

222 169

12600

278

4500

360

230

10100 9365

162

9953

8920

8930

120

8050

8430

7700 6800 2007

2008 2009 Number of Visitors

2010 2011 2012 Number of Exhibitors

2013

2014 2015 2016 Exhibition area, sqm gross

www.agrofarm.org

2

Results of the AgroFarm 2016 exhibitor survey

www.agrofarm.org

3

Business sector Production

65%

Trade

38% 12%

Service

Scientific institution

5%

Public services

4%

Information support

3%

Other

3%

Goverment organisation

1% 0%

20%

40%

60%

80%

Source: Exhibitor survey 2016 www.agrofarm.org

4

Industry sectors represented at AgroFarm Husbandry and feeding technology

34% 27%

Milking and cooling technology

19%

Animal health, veterinary medicine and hygiene Breeding animals, sperm, embryos etc., breeding programmes, reproduction technology

18%

Technology for dung, solid and liquid manure

16%

Animal housing and barn construction

16%

Feed, feed components

15%

13%

Equipment, instruments

12%

Controlled environment, energy and environmental engineering

11%

Feed production and feed storage Others

9%

Accessories, components and spare parts

8%

Management, consultancy, information

6%

Processing and marketing

3%

Transport vehicles and services

3%

Alternative Energy

1% 0%

10%

20%

30%

40%

Source: Exhibitor survey 2016 www.agrofarm.org

5

Exhibitor targets and their achievement Generate new business contacts 97%

55%

Intensify existing business contacts 91%

28%

62%

Precise sales meetings 88%

23%

43%

Test market 88%

20%

18%

24%

52%

0%

15%

35%

58%

Exchange of Experiences 80%

16%

23%

47%

Intensive consultancy 83%

24%

29%

63%

Widen market 84%

12%

28%

55%

Promote corporate image 87%

15%

45%

49%

Launch new products 87%

17%

18%

32%

40%

very satisfied

60% satisfied

16%

80%

100%

less satisfied

Source: Exhibitor survey 2016 www.agrofarm.org

6

Evaluation of visitor quality and numbers

Quality of the visitors at the stand

17%

Number of visitors at the stand

37%

20%

0% very good

31%

20% good

40% average

28%

27%

60% poor

6%

12%

10%

12%

80%

100%

very poor

Source: Exhibitor survey 2016 www.agrofarm.org

7

Evaluation of the participation altogether

Total

16%

Other countries

16%

Russia

45%

37%

17%

0%

10%

21%

21%

52%

20%

30%

very good

40%

50% good

9%

14%

21%

60%

70%

average

80%

5%

90%

100%

poor

Source: Exhibitor survey 2016 www.agrofarm.org

8

Evaluation of the current situation in the industry Total

13%

40%

36%

9%

2%

Other Countries

12%

42%

35%

9%

2%

9%

2%

Russia

14%

0%

37%

20%

very good

37%

40%

good

average

60%

poor

80%

100%

very poor

Source: Exhibitor survey 2016 www.agrofarm.org

9

Intention to participate 2017 2% Yes

44% 54%

Not decided, too early to judge

No

Source: Exhibitor survey 2016 www.agrofarm.org

10

Results of the AgroFarm 2016 visitor survey

www.agrofarm.org

11

Connection of visit with employment or vocational training No 8%

Yes 92%

Source: Visitor survey 2016 www.agrofarm.org

12

Business sector Other

4%

Consulting

15%

Мinistry / administration / association

6%

Science / research / education

17%

Processing

16%

Services

22%

Production of inputs and equipment for animal husbandry

16%

Trade of inputs and equipment for animal husbandry

22%

Farming

51%

0%

20%

40%

60%

Source: Visitor registration 2016

www.agrofarm.org

13

Interests by exhibition segments Other

3%

Тransport vehicles and transport services

15%

Management / consultancy / information

20%

Bioenergy

18%

Accessories and spare parts

20%

Technology for dung, solid and liquid manure

25%

Processing and Sale

27%

Milking and cooling technology

27%

Electronic equipment, instruments etc.

28%

Veterinary

35%

Feed, feed components, feed production and feed…

44%

Husbandry and feeding equipment

48%

Animal housing and barn construction

41%

Breeding Source: Visitor registration 2016

42% 0%

10%

20%

30%

40%

50%

www.agrofarm.org

60%

14

Interests by livestock sectors Other

5%

All animals

32%

Goat and sheep

20%

Poultry

29%

Pig

24%

Beef

35%

Dairy

51% 0%

10%

20%

30%

40%

50%

60%

Source: Visitor registration 2016

www.agrofarm.org

15

Visitors by farming industry* Dairy farming

51%

Plant production

31%

Beef cattle production

29%

Poultry production

24%

Pig production

20%

Other

19% 0%

Source: Visitor survey 2016

10%

20%

30%

40%

50%

60%

* only visitors employed in the farming industry www.agrofarm.org

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Farms by the size of the agricultural land*

up to 200 ha

20% 37%

201 - 1500 ha 15%

4%

1 501 - 5 000 ha

5 001 - 25 000 ha 4%

20% 25 001 -50 000 ha over 50000 ha

Source: Visitor survey 2016

* only visitors employed in the farming industry www.agrofarm.org

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Farms by the livestock numbers Сattle 15% 33%

up to 100 101 - 500

23%

500 -1000 9% 20%

1000 - 5000

Cows

over 5000

14% 28%

up to 100 101 - 500

16%

500 -1000 1000 - 5000 24%

19%

over 5000

Source: Visitor survey 2016 www.agrofarm.org

18

Farms by the livestock numbers Pigs up to 2 000 2 000 – 12 000

34% 45%

12 000 – 50 000 8% 8%

50 000 – 100 000 5%

over 100 000

1%

Poultry

3% 2%

up to 1 000

3%

5%

1000 – 50 000 50 000 – 100 000 100 000 – 500 000 70%

500 000 - 1 000 000 over 1 000 000

Source: Visitor survey 2016 www.agrofarm.org

19

Professional status 6%

5%

Owner

2%

22%

Director, general manager

10%

Head of department 12%

16%

Senior expert Expert Manager

12%

15%

Lecturer, research staff Student Other Position

Source: Visitor survey 2016 www.agrofarm.org

20

Investments in animal production planned over the next two years*

No 18% Perhaps 33%

Source: Visitor survey 2016

Yes 49%

* only visitors employed in the farming industry www.agrofarm.org

21

Areas of investments* Building/modification of animal and poultry housing

66%

Buying livestock

60%

Equipment for keeping livestock and poultry

47%

Equipment for feeding livestock and poultry

47%

Equipment for milking and for refrigerating milk

37%

Equipment for removing, storing and processing manure

31%

Another

9% 0%

Source: Visitor survey 2016

10%

20%

30%

40%

50%

60%

70%

* only visitors employed in the farming industry www.agrofarm.org

22

Assessment of the AgroFarm all in all 5%

9%

34% 17%

35%

very good

good

average

poor

very poor

Source: Visitor survey 2016 www.agrofarm.org

23

Attendance of the AgroFarm 2017

20% 2%

77%

Yes

No

I don´t know yet

Source: Visitor survey 2016 www.agrofarm.org

24

Results of the technical programme

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Participation in the technical programme Yes 33%

No 67%

N = 665

Source: Visitor survey 2016 www.agrofarm.org

26

Conferences, Workshops, Seminars

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27

Live Demonstrations

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28

Information-Centre

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AgroFarm 2016 Awards    

The winners were selected by an expert panel, consisting of representatives of enterprises and test centers 14 awards “Best Product - AgroFarm 2016“ 2 awards “Best Service - AgroFarm 2016 “ 7 awards for “Best scientific development – AgroFarm 2016“

www.agrofarm.org