RESOLUTION NO,

RESOLUTION NO, 2016-39 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FO...
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RESOLUTION NO, 2016-39 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2016-2017 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT

WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2016-2017 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory 13oard has prepared and tiled with 1he City Clerk an "Annual Report/Operating Budget 2015-2016 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2016-2017" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of I luntington Beach does hereby resolve as follows:

SECTION I, The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2016-2017 and a description of the improvements and activities to be provided for Fiscal Year 2016-20 I 7.

SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2016-2017 as per the assessment schedule listed in Exhibit B attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C. attached hereto and incorporated herein by this reference. Further, the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. RLS 6/9/ 6/I 6-5295/137907/DO

Resolution No. 2016-39

SECTIQN 4. A public hearing shall be held before the City Council on August 15, 2016, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no Further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated. SECTION 5. The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing.

SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3r d Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300.

SE TION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days afler the Council's adoption of this resolution.

SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a .2016. day of regular meeting thereof held on the

Mayor APPROVED AS TM7EORM:

REVIEWED AND APPROVED:

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City Manager

RLS 6/9/16/16-5295/137907/DO

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City Attorney

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EXHIBIT A

H THE HONTINGTON BEACH DOWNTOVIIN BUSINESS [IMPROVEMENT DISTRICT HIBEIRID] Th. HUM Is an organization formed in 2004 by the. City Council at the request of businesses within the downtown area_ The purpose ot the Business Improvement District Is lo fund and to promote aclivtlies which beneffl busTnesses located end

opefotIng in the Downtown Business Millet within the City of Hunlingion aeh. On September 7. 2004.. the City Council approved Ordinance No..3661 to eshoblish ihe Huntington Beach Downtown Business Improvement District (BIM as a method of marketing the downtown businesses_ Tha. boundoria.s .of thin. Downtown Business District and the benefit zones within ihe Downl'own Builne55 DIVIrict are generally located. within the dcwrelown cirecl of the City of HUnfington IleaCh and are identified with greater specificity on ovr Membership map, Found on page 21_ The businesses within ihe boundorfes ore ossessed a BID due bnised on thei size, locotion ond bu5ine.55 l'ybe„ The 1-1131381D Directors ore 5elected by on election process by the businesses that are within the Downtown Business District boundaries, The Directors act as an Advisory Board that shall make recommendations to the City Council on the expenditures of revenues derived from the assessments_ The Advi$ory Board :is 'made vp of insine5s Jeoclers wilfti i vi$ion to ylirensithen cingl

improve the experience of the downtown business district within the City of Huntington

Beach_ Working collectively with their members, local residents, Visit Huntington Beach, and the City of Huntington Beach, the BID is dedicated lo enhancing the IrMartifeill Downtown Business Improvernenl. Plan for Huntington Bench.

HBDBID 2015-20}6 ANNUAL REPORT

161:1 I I 1 MISSON STATEMENT

The HuntIngton Beach Downtown Business Improvement District is an organIzation, comprised of the businesses located In the downtown area, united in purpose and dedicated to the improve:nen' of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance,. tourism., parking, and specIal events. 20115-2016 BOARD OF DIRECTORS [Fiscal 'Year Ociober 41,2015-September 20, 2016) TREASURER: Roxann Casoccia Owner, Main Street Hair Company

Ni,c ore Thorrrplon General iv'l•nager. Fir51 kink

VICE PRESIDENT; Arch' Swine& ilvlonaging Partner, Duke, Huntington Beach

SECRETARY; Steve Danier Owner, Rocky Mountain Chocolate Faciory

IMMEDIATE PAST PRESIDENT; Srephoinileon livionaging Partner. Fred '6 Mexican Cafe

DIRECTORS Scotf Sferkitsf** General Manager. Pa5ea Holel and Spa (be-ginning'M airch 2(J.16)

Bob Bor*ril

Jennitifer K.romer, Fred's [Oct 2015 - Jan 20115)

Owner. HB Peoluty Xotith Eir*rfot

Dick Thorpe Owner. Pristine 'Motorsports

Controller. HSS.

BID MANAGER: Sv$on Wearrnge

Erin kienry Director of Rooms, Hyall Regency

••• STAFF SCH .10.6.1.14GER: Mary Ann. Seillike 0

HBDIBID 2015-2015 ANNUAL REPORT

AMAIN ASSISTANT:. rc r Henderson

111.1114L111 2015 -2016 has been an exciting year For He Downlown. The biggesi news is the opening of Pacific City and ilhe Pasea Hotel, with spectacular oce-an view dining and shopping and 250 more luxurious guest room accommodations. • NEW DINING & SHOPPING! 7 new restaurants and 2 dozen new retail gores as of June 2016 in Pacific City, with more coming soon. • NEW HOTEL! Opening of Paseo Hotel & Spa - adding not only 250 more guest rooms. but also more fine dining, premier event space, and luxury spa services • REMODELED STORES! Some examples include a beautiful inside/outside remodel of Huniington Surf & Sport, JAX Bikes, and Sketchy Goons, ▪ NEW MAIN STREET/5TH STREET BUSINESSES: Upscale BM. casual ThunderBurgr7„ Imola Restaurant and Bar; shopping at OliveTent and Love Lula ▪ NEW ATTRACTION: "EPIC Big Board" on dispby at Int' I Surfing Museum Looking forward_ • Pacific City will continue to odd bus -Inesses, enticing even more visitors to downtown • Over 500 apartments are currently being built adjacent to Pacific City • The Waterfront Beach Resort, a Hilton Hotel, is under construction to add another hotel tower with 150 suites, luxury spo„ and additional meeting/banquet space • Cypress Equities is working on improvements for The Strand/5th St. destination • Expect to expand HBDBID Board of Directors from 9 mer -nIrs to 13, reflecting the growth of business improvement opportunities in HB Downtown

HeDillb 2015.2016 ANNUAL REPORT

BID SIGNATURE EVENTS OVERVIEW

A key component of the value of the 1-11BDDID Is Ihe success we have producing signature evenls for our community, specifically:

▪ Surf. City Nights- every Tuesday., .5-9pm, all year round ▪ Art Walk- every Third Thursday., 6-9prn, fended Nov 201.5) ▪ Scavenger Hunt - 2nd Annual in January - Chill al the Beach - Annually in June

- Art in the Park

-

New Event for Augusi 2016!

▪ Surf City Days - Annually in September ▪ National Dessert Day -New in 20151 ▪ Hell...101u Aloha Pier Festival- New in 2016! ▪ HalloweenFest

Annually in October, on Halloween

- Tree Lighting / Miracle on Main Street - Annually November/December

Each of these events is dosigneci to bring locals and visitors to our downtown

destination. For our residents, .we believe that 'these events also provide On imporlanl sense of community pride - specirof events that add value to our

city and positiveily impact the quay of fife for those who 'live here..

-13

2015 -2O16 ANNUAL REPORT

SURF CITY NIGHTS STREET FAIR & FARMERS' MARKET TUESDAYS - YEAR ROUND The Tuesday night weekly Street Fair and Certified Farmers Market is a thriving, popular event for locals, visitors, and hotel guests

▪ Year-round draw for boob ▪ Booth space for city services and local non-profit charity groups 6

Venue for youth and local entertainers

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Unique selling point for hotel and Visit HB sales teams

• Attracting between 5120D-10,0:10 visitors weekly • Important revenue sounce tor HBDBID

20 5 2076 0 fightigh fs -

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From September 2014 through January 2016, Surf City Nights expanded to 5th Street I The Strand. Currently, expansion has been suspended while the committee works ...with ihe hotel and property management teams to develop programming even more interesting to our visitors on Tuesday nights. I n the meantime,. a new and exciling marketing efforl is 'underway far - The Best of Surf Cily Nights" videos, produced by /Vial LEffreIng ol Markeiworks. These

videos are shared on our social media oullets and with the businesses and vendors to spread Iheword about the unique shopping and enjoyable experience of being on Main Street every Tuesday night.

1113DBID 2015-2016 ANNUAL REPORT

CHILI AT THE BEACH SATURDAY, JUNE 18, 2016 The 9th Annual Chili at Beach is a community favorite. We kick off the summer season by hosting this special event every year, the Saturday before Father's Day. The street is Red with a wonderful combination of competitive chili f salsa cooks, unique vendors, and two stages of live music all day_

New fin 2016: We added a Kids & Family Event Stage featuring scheduled contests and events such as: Kids Craft Table Minute to Win It Games Cookie Decorating Contest • Water Balkoon Toss Kids . Chili Recipe Contest 4.

Highlights: • 10 Bands • • • • • • •

25 Chili / Salsa Booths 50 Vendors 92 year old local perrormer- Sid H album 150 gallons of salsa 400 Craft Beer Sampling Cards Saki 450 gallons of chii 5850 in cash prizes 1800 Chili / Salsa Tickets Sold ▪ 12,000 Visltors to Main Street enjoying the day • 53,760 Chili Tastes1 • 535.000- amount this event has raised for the Boys and Gils Clubs of Huntington Valley over the p:hust five years

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HBDEID 2015-2014 ANNUAL REPORT

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SURF CITY DAYS SEPTEMBER 19 & 20 2075 Hf GHLIGHTS Surf City Days is an event designed for locals to "take their beach back: It a combination of activities happening all day -making it fun not just for the participants but also nonstop action to entertain thousands of spectatofs_

AbAv

New Event's: • Ipery Races • Kowabunga Van Klan Kar Show [Vintage VW' sj • CrossFit Challenge Moved to The Standi5th Street ▪ Surf in' Sundays Vendor Fair cif Pier Plaza Sat & Sun 4

Increased Sponsor Revenue by 30%

Returning! Favorite events: • HB City Annual Locals Only Surfing Corm:1440ton Solid ovt milli [75 pudic/pants • CBVA Amateur Volleyball Tournament a kso full - with 200 lean s competing between Sat and Sun • HB Culture / Enlarge Media Group - Old Skool Skate Session with record number of youth competitors

▪ HSS I Surfline Demo days registered over 600 visitors the opportunity to demo surf gear iiivalch pro shapers, and chill in the surf world (cc the morning.

We are c urrenfly in The planning process for our 2016 Surf Cy Days, happerth7g September 7 &8. 2016„

HBDIBID 2015-2016 ANNUAL REPO R. T

2015 HALLOWEEN FEST ANNUAL FREE FAMILY FUN EVENT Huntington Beach Doeyvntown businesses have been hosting HalloweenFest for decades. providing FREE fun memories for generations of c hildren. On Hariowc.tri, Pepe flat flue* blocks of Main Sfreef are crosed and 'Wiled wHill fun & FREE octiviltilts for kids.

• Infbtables, jump houses.. slides, and games • Petting Zoo and Pony Rides • Photo Opportunities • Parks & Recreation Craft ble • Visits will) Police 8. Marine Safety -

Inierocling with ()VHS Robilles

• 50.000+ Pieces of Candy • Kids 4: Canine Costume Contest This year. due to great popularity and social! media advertising. the Costume Contest doubled in size_ With Or RIO entries Ti total.. It was Mantling room only on Sth treel/The Strand.. Cypress Equities added

ihe mernofies wilh special entertain meril . from the "Funny Utile. F'.ep k.

The Huntington Beach Downtown Business 'Improvement .Distric pe-nd over 57 T.C1 00 annuailly to make Main Street a safe and memorable family-fun destination for focal' c ommunity.

HBDIBID 2015-2016 ANNUAL REPORT

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HOLIDAY DtCOR 2, EVENTS 2015 TREE LIGHTING CEREMONY

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Miracle

HB Downtown kicks off the winter holiday season with a magical Tree Lighting Ceiebra Bon_ Creating a center of pride-for our community. the HBDEID funds the holiday decor, including an 18 foot tree with rotating light display. custom pine garland on the street poles, and custom hanging streamers with wreaths.

al ii St.

▪ Free Visits with Santa ▪ Free Refreshments ▪ Free kids' crafts ▪ Wini Holiday Craft Fair ▪ Free Entertainment TubaChrisfmas., Forever Young.. HElh'S Cheer Team SurishThe Generation, HSHS AFPA Sc( City Singers, World Fomous M-American Boys Chorus

Miracle on Muin Sfreet Thousands of visitors stopped by the cenler ol Main Sfreel to lake rnerrOteible pictures In front of our tree during the holiday SeCJ son. The HEDBID arranges for Santa Claus to visit for five C On sec utive weeks, giving our HB families and friends the chance to visit with Santa for no charge_ Also during December, the HBDBID works with the HE. Youth Shelter to promote their annual "Light a Light of Love" parade.

Fnoy the 10610. was excited lo partner again wfil) the City of Pig to provide 2 hour parking to guests,. encouraging holiday shoppinq and dining downtown. Convenient and accessible parking can be a perceived challenge for visitors and we appreciate the partnership with the City of HB as we strive to increase visits to H. Downtown from our local community during winter months HBDIBID 2015-2016 ANNUAL REPORT

7

-N EW EVENTS NATIONAL DESSERT DAY: October 14, 2016 The idea behind our first annual klation ,all Dessert Day was to showcase. the great number of sweet treat locations in MB Downtown, effectively shifting the conversation From "Happy Hour" to "Yummy HOLIC Eighteen different businesses participated by distributing scratcher cards where the customer could win o Free dessert at their business. In the evening, we coordinated our first annual kids & adults cooking eating contest at the fountain in the center of town. Special thanks to Rylee Chapman, Cal Fullerton, for coordinating this ffrst time event in HB Downtown

ART IN THE PARK: August 27.. 2016 In November, 2015 we concluded our 3rd Thursday Art Walk with a highly attended Art Walk Showcase held at the HB Art Center. Featuring the best 2014-2015 artists. live music, and fire dancers, the success of this event and other considerations led the committee to recreating Art Walk FOF 2016. On August 27, 2016 we will host our first annual Art in the Park at the Art Center and Triangle Park.

HET NALU ALOHA PIER FESTIVAL: October 15, 2016 This new event, scheduled on Pier Plaza will bring Hawaiian culture to the beach - with live music all day, authentic vendors and special Hawaiian food offerings, including on evening Island Luau_

HBDIBID 2015-2016 ANNUAL REPORT

ffiEirkill DESTINATION MARKETING & ADVERTISING When marketing' H

Downtown we concerptrafe our efforts in three areas:

Tame! Audience I Locals -mc'iFycouples of all ages, and families 2 Hotel guests 3 Leisure visitors to Orange. Couniy Branding • BoosHng the irnage: Added "NOTHING ELSE LIKE IT tagline under 1-1B. Downtown to all messaging ▪ Building awareness/appreciation: All marketing pieces have! "Brought to you by FIB Downtown Businesses Marketing through Events & Promotions in addition to signaiure events pfevious mentioned • Love in the HR. - Feinfuary - Enter to Win Beach Pass - March through July • Small Business Saturday $c mit her Cards - November Marketing through Tradilional and Non-Traditional liAedla • F-IB Downtown ,IVI.obile App • Facebook nwilterlinstagrarn - regular posts & likes,. share member posts ▪ Sac ial Media c ampaign with "Truffles Jr." • Advertising events in local p.opers: HA trideribendenil, The Wave. The Local News ▪ Advertising in winter for Orange County Tourists: DC More Alogazirke cirld 1101 Things to Do in The OC • Free Aelvertin• on the 405 Eic Poo def Board and IHBTV3 Marketing in person /through cOMMUnity outreach • Public Perception Surveys ▪ Tasle of HS ▪ Chamber Events • Char-viable Donotionr 525 Gift Card to H Dowrriown BuSineS 11111)111D 2015-2016 ANNUAL REPORT

BU SIN ESS MARKETING & ADVERTISING Whille the 111 1E11081D office focuses on increasing Ili...Nall:than to The down!own businesses, we also offer BID "'diem bers FREE advertising opportunities for their businesses. Pik is one way we provide signiNcan value to OW BID Adle-mbers.

Free Corrinerckals I Videos

New thEs yowl In March 2016 we entered an agreement with Malt LIIITeing, Marketworks to produce 60 second video con-.mercials for our downtown businesses.

The business "owns" this commercial to place on their website and social n-Ied ia and we add this infccmation to our website to better deffne ihe unique features of different businesses.

Monthly E Newsletters

AIL NEWSLETTER

▪ Over 6300 subscribers • Announces new businesses_ special events • Includes Free Advertisements from downtown businesses on hbdowntown.com

Brochure DIsIrTbutTon

Surf City Nights Info Table is a great place fci . businesses to display brcchures and materials

HaDBID 2015-2016 ANNUAL REPORT

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HBDBID 21315-2016 ANNUAL REPORT

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Outreach fo OW business members is an ongoing activity.. Wilh regular emails und door to door comrnunicanori Vi4 stay i al:Mined 0 b 0U 00r businesses' needs and oncerns_T1irciJhoLJI !he year ode schedule Stakeholder Meetings lor our members to rneet each other and address specific topics, such as public safety_ ik



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A program currently being developed and expected to launch in September is a monthly -Coffee and Connections." afternoon meeting. The underlying idea with this activity is that each of our businesses benefits by knowing the value of ihe product offered by other downtown businesses.

In addition to connecting withO'jr business members, H is the goal of It e HRD131C) Board and BID manager o pariner wiih other government business and communii• groups. Some examples of that activity include: a

City of HB - attending meetings such as: Weekly Specik Events.. Monthly . Downtown Economic Development Committee, Quarterly "All BID" meetings.. Planning Commission and City Council meetings as a ppfoplate

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VI sti HB - Attending annual and aclhoc meetings: partnering on the Ambassador Program, sharing data and resources_

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- a ttending brealeast and Ga l, Business Expo. and Golf

lunch meetings. Tournament

Community Involvement example Include: HB Int'ISurffng Museum events. Taste of HE; Children's Lilxary, Every 15 Minutes Assembly a.. Golf Tournament. Orange Cc:ost Community College & local HS suppal

The .1-08D1B1.D partners with the City of Pig on many different 'levels.. importantly. fhe BID supports the Community Services Deparim ern' with a $ P0.000 annuai commffmenf fo advertising ?r7 the SANDS magazine.. With the SANDS being delivered to over 80..000 households, this is a raorkefing fool for sharing our special events with HS residents. EVERY 15

.12::31D 21315-2016 ANNUAL REPORT

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Pii.onffnigifon Beacii-r work fogefher thrataigh o 11•10ii The HI3D810 and Cif], currently oullioniErng Sl 54.000 arpnvolity for sidewalk rrrafrIferlonce Fri Ha Downtown_

Day periem maintain cleanliness in most downtown areas except for buildings tha1 provide their own cleaning

Sefvice. Parer 5 are responsible for !Meg, hash removal,. spot mopping of 511;leWIZIlk5, minor graffiti removal, dusiingi stccerront 51115 and gum removal,

Nwer Wepailny The power wo5hing program includes deorn cleaning of sidewalks on Main Stree1

Iwice a week in peak periods and once a week in off- peok periods. Maintenance service includes monthly steam cleaning of sidewalks on 51h S1reet in addition to increg5ed service during peak summer months and 5peciol events, Alleys are steam cleaned OX times a year, Co-oidloaltIon MTh Public ifforks The BID Manager interfaces with the Ci'hyr Public Works Department to ensure a safe environrrent regarding tree trimming. 5idewalk replacement and report of major graffiti clean-up. This rnginfenanCe partnership with the City r5 credited for providing a cleaner, more beautiful downtown disirict. New this year; In late Spring 2016 the HIMBID con1racted Malco 105:1earn clean

the gvHers In the same areas covered by the weekly 5Tclevecilk cleaning r further improving the cleanlines5 factor in HP Downlown.

HBDIBID 2015-2016 ANNUAL REPORT

7

After ihe success of our pilot Ambassador program in The summer of 2014, the HBDBID p rimmed with Visit 1111 tin. make IFi1& Vlsilor Arrbassador Special's! program er permanent assetln Ha Downlown. This program is designed to have a designated, highly visible personrs:. to engage the public lo provide information. directions or a friendly greeting. The Surf City Arnbassadcfs are responsible for dealing with quality of life and reporting issues to ensure that any public safety concerns are addressed.

New lor 2016:: Part of our funding al'eady designated

for the Visitor Ambassador Specialist will be allocated towards a summer trial program whereby Visit HB contracts with a private security. service on Friday and Saturday evenings in downtown. This prcgram will be- evaluated at the end of summer to make recommendations for the future_ The HBDBID board has increased the amount of Funding for the 2016-2017 Fiscal year from $25,CCO to $45,000, bele...Piling that having acid1tEonal eyes and ears on the. slreel will benefli

resIderrls,. and busfnesses alike.

if Is important fo oUf busInesses and to the- police department Thal our visilors enjoy a sense of safety and security when they visit downtown. The H.131:1.8.0 has established a strong partnership with Jaw enforcement and continues to advocate for appropriate police coverage. for downtown.

HBEDIBID 1015-2016 ANNUAL REPORT

The HBDEliD 'understands that parking accessibiNty, avallabtnty, and overall cleanliness of both the parking (of and resfro-om facilities is a key component of The Wsitor experience to 1 1-fil Downtown. Businesses in downtown are excited to see structural improvemenfs. made to the Main Promenade Publk Parking Structure compleled in July 20115. Other important improvements such as fresh point better lighting., arid improvements in the daily cleaning schedule are also underwcry. We are especially ex.ciied for the discussions. led by Visit HB regarding improved wayfinding signs throughout the city. Not only will this improve a visitor's ability - to find our parking lots, but such signage will provide an oven:ill better. more welcorn• ing. experience for visitors to 1-11:I. IJownIwn. Our recent public perception survey, with over I 000 responses.. indicated that b-oth visitors and non-visitcrs perceive that parking is not convenient in downtown and so this remains a constant focus for the HBIDBID. Partnering with the City on special , 2-Hours Free parking cokrporis dciring December and Valentine's weekend hetps prornole the convenience and accessibility of parking FIT Downtown..

I

IT IS CONVENIENT TO PARK IN FIB DOWNTOWN

4

1

I I If WAWA% NT 71P PAREI HIWl1FiII e

WW1 Is MA*

H BIDED 201.5-2016 ANNUAL REPOR.T

!1IE1Ib'1j II Our success depends greatly on Irequent local traffic and we spend a signMcanf amount ol Ilrne and money creating experiences designed to create a sense of pride far our c ommunity.. Events such as Chili at the Beach.. HalloweenFest, and the Miracle on Main Street are fine examples of this. In CI ddition„ we are most fortunate to be the main ottra.ction for four beautiful hotelsiresorls. ▪ Combined total of over 1200 guestrooms ▪ Averaging over 32% occupancy and an average daily rate of $249_DO ▪ Huntington Beach Downtown is open for tourist business all year long ▪ Upscale downtown hotel properties excel in high quality guest experience ▪ HBDBID board benefits from hotel leadership on our board of directors Visit 4.111 reported a strong year for tourism in 21)15.. ',bah same 3.9 million people Prom outside Grange County corning la Hunlinglon Beach. The HBDBID is committed to working with and supporting the best efforts of Visit HBto n -rdrket and sell Huntington Beach's Surf City LISA brand experience as the preferred quintessential California beach destination_ It is a Continued goal to understand The hotel guests' needs a d provide these travelers with a n exceptional experience when They visit Huntington Beach Downtown..

HBDOID 2015-2016 ANNUAL REPORT

The HBDELID works closely with MO fa to share resources and experience in prorrioHng our destination. We work hand in harpd to facintale the Ambassador program and work to keep the Visit I

taff up to date with of that Is new in H8 Downtown,

Willi our iconic pier. wide beeches, and generally warm and sunny climate, Huntington Beach iS a popular destination tor I.ivre travelers. To add to our popularity, we are home to special events bringing hundreds to thousands overnight and day-tripping guests to our destination. From Sand Soccer to the US Open of Surfing. AVP Volleyball Tournaments to Surf City .Morathon, HB Downtown i5 host to exciting events all year round. The BID Manager is part of the Specific Events. Comrniffee. keeping BID Members pfoperly informed and prepared.

We are especially excired for a new everrt. The litedling FIN.rnAingf

.Eleach. AfrSow,

coming ro HIB Downtown On Ocrober 22nd S. 23,ral. 20 6.

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.1,9=31D 21315-2016 ANNUAL REPOR.T

• Re1ail 115 I Seryket Office 15

Re31avrorrIl 70. Banki ATM 23 HOSIS 5 a as ol June 201

BOUNDARIES AkD

BENEFIT ZONES

HBDBID 2015-2016 ANNUAL !HOT

II.

ZOPLE

MAT 2

BID RENEWAL- ASSESSMENT STRUCTURE The City Council will conduct a public hearing and calif to approve the 81.0 renewat. budget and assessment fees for the Huntington Beach .Downtown Business irnprove District (liBLDBI.D).

Benoit Zone 1 lialel El Li iiktace:11:113 ileri.elers rikr.s.)

1.600 ci . ft a r ley!.

3550

1 NO sq . ft. iu 2.580 yq . Fl.

38(KI WOO

2.1501 sq . It la 4.9.9.9 sq Fl. ,IS pD0 sq . ft. sr mem 1

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21,203 ,

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IMUSIA...9r I gr1:61:.■-11M

1.001 liq.a.111)2.50(11ilq.11. 2.901 eq . II. lc 4.1)00 eq .

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5 MI sq . II. u r more Fize els

TERM: Na changes. the term remains at one year.

11 ,20:1

20 roomy or lees

5111:1

21.4141 mums

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BOUNDARIES: The same with no changes

81- recrry uni eel reOff

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ASSESSMENT RATES.: The same with no changes at this time..

Ben efil Zone 2 RAIAll Bualfpgaail-;1 Orelufh

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NaLIFIaWari Salons} Rash:mm(11p HGrIEFI5.

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$50 330

SERVICES & PROGRAMS: Programs will continue to include marketing,. special events, advocacy and maintenance, with the addition budget line to support the A mb•assador Program_

ElanIgVATMI

NBDISID 2016-206 ANNUAL REPORT

BID BUDGET 2015-2016 NIN.16

Aga. la

Mar i a.

Jun-16

Jul-1€1

. 4d

9,166.66 9,166.67

9,116.66

9,166.67

9,166.ET

9,..1.66_6.7

9.,166.6.7

9,166.0

11.1.1):00.1X1

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9.LE6.66 9,166.47

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40,1303

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51.5155

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